Press Release
Explore the combination of collectible cards and NFT，DragonFruit brings a new encryption ecosystem
With the hot market development of the DeFi market, we will bring a brand new digital encryption ecological platform-DragonFruit to all followers and enthusiasts in the DeFi field. In today’s decentralized financial industry, there are all kinds of DeFi, anonymous token projects, rumor-mongering under the guise of changing the real world, most of which have no application ecology to speak of. This flashy and unrealistic shift is a far cry from the complexity and boredom of DeFi’s early days, but to be honest-these attitudes can lead to the failure of a decentralized financial industry.DragonFruit，There is no “grand” ideal that is divorced from reality. In fact, DragonFruit is to bring real application scenarios to the industry, a real DeFi ecosystem.
What is DragonFruit?
DragonFruit believes that the encryption industry should not always be boring, complex, and overloaded. Some people may see DragonFruit as an anarchist and want us to subvert the decentralized financial industry, but we know that fun and functionality can coexist, and we will prove that this can be achieved!
After months of research and development by the DragonFruit team, we launched a super interesting solution as scheduled: the DRF protocol, which is a decentralized financial mining platform. Ours integrates three functional modules of DeFi, NFT and DAO, all of which are supported by the native DRF token based on Ethereum. The DRF protocol has groundbreaking potential. It is based on a decentralized financial liquidity mining system, combined with mining and the collectible NFT market to achieve true and comprehensive interaction.
At the core of DragonFruit is a real art studio and NFT art studio, we round-the-clock production of DeFi-based mining mechanism and cool card NFT.
With the launch of DragonFruit, we will soon begin to develop mobile decentralized applications (Dapp), which will be released in April 2021. In addition, we have also conducted liquidity mining and NFT mining based on the DRF token ecosystem. The function is developed and released in mid-to-late April.
Next, we will talk about what exactly is liquidity mining and NFT mining based on DRF protocol?
We have introduced liquidity mining and NFT mining, in fact, NFT mining also includes what we think of as liquidity mining (because in the process of NFT mining, it still involves the need to provide liquidity to DRF’s capital pool to obtain LP and pledge. ) Liquidity mining is to “stimulate” users’ efforts to generate maximum liquidity and revenue.
How should we participate in mining
In liquidity mining, we need to carry out mining by providing liquidity for DRF. First of all, we need to provide liquidity to the capital pool through DRF:ETH (1:1), thus obtaining the liquidity proof (LP). Secondly, we need to enter the DRF mobile mining products, through the pledge of LP to get mining incentives, mining products APY will reach 500%. At the same time, we will also provide investors with DRF token pledge mining.
In addition, on the premise of liquidity mining, if users are not limited to the intuitive benefits brought by “liquidity mining”, they can also get pitaya seeds by pledging liquidity proof (LP) or DRF token on the NFT pledge platform, and then exchange pitaya seeds with sufficient quantity.
What’s the matter with mining NFT?
It is undeniable that liquidity mining has revitalized the entire decentralized financial industry, and this process has given cryptocurrency holders the opportunity to obtain substantial benefits. There are many DeFi users on the Internet who like to claim that they “make money on thousands of yield farming crops”, but we all know that most people are actually talking about it in general. The reality is that some users actually have no way to prove their claims in the competitive income farming market.
Our rare NFT has changed this-through these ultra-exclusive features, NFT can reward our users and let everyone truly feel the superiority of income farming. Therefore, our NFT is not only a key component of the ecology, but also designed as the jewel in the crown of decentralized finance.
Next, let’s introduce the DRF token
DRF practical functions-how to use our DRF tokens to consume and earn income?
DRF is the most important, native and secure practical token in the DragonFruit ecosystem, and the token is the transferable representation that manages the specified attribute functions in the intelligent contract code of the DragonFruit ecosystem. Therefore, DRF tokens should actually be regarded as the medium of exchange between participants in the DragonFruit ecosystem, mainly for the following functions:l
YIEILD FARMING reward distribution;
Award allocation for NFT；
l Reward allocation of pledge DRF tokens；
l DAO proposal, voting
Players can spend DRF tokens to provide power in our liquid mining interface and NFT market. A large part of the value generated will be directly transferred to the token pledge, which increases the annualized income return and the value of the token itself. , But also supports transaction-enhanced NFT and collectible NFT. DRF tokens support a closed-loop ecosystem and incentivize player users like you to contribute resources to provide services and activities within the broader DragonFruit ecosystem.
DRF token distribution
We will mint 91 million DRF tokens, sell 13.65 million of them, and use the rest for mining!
You can participate in the 4.55 million DRF token transaction that we publicly sold on April 14, 2021, and no one wants to miss it!
Hmm…isn’t this kind of good thing unbelievable? Where should I go to participate in the token sale?
Don’t worry-we give priority to democracy and decentralization, which is a breakthrough from the traditional game paradigm. Nowadays, our real world has been manipulated by 1% of people. They are getting richer and richer, and they seem to be able to make money easily, while the remaining 99% are struggling at work every day. The only thing I can enjoy is going to the bar every Friday night to buy a slice of pizza and a few glasses of beer.
The purpose of creating “blockchain” and “decentralized finance” is to control the power of generating money in the hands of the people themselves, as well as in your hands. Just like our anarchist pioneer and Bitcoin creator Satoshi Nakamoto, we are committed to building a utopian world in which everyone has the opportunity to participate, make decisions, and win greater victories.
Hope you are ready to start!
You can find more information about the public sale of DRF tokens and other content on the platform at the following locations:
Official website: https://dragonsfruit.io
Twitter: https://twitter.com/dragonsfruit
Telegram: https://t.me/dragonsfruit
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Umamusume Pretty Derby 7th EVENT WORLD TOUR THE STAGE in TOKYO broadcast ABEMA Live in 20 countries
Over 40 Umamusume cast members will take the stage across the two-day event!Umamusume’s First-Ever World Tour Debuts in Tokyo!
Tokyo, Japan, 22nd Jun 2026 – Japan’s video streaming service ABEMA has announced that it has broadcast rights for the concert event Umamusume: Pretty Derby – 7th EVENT WORLD TOUR: THE STAGE in TOKYO, taking place on Saturday, June 20 and Sunday, June 21, 2026, via its global online live platform ABEMA Live. The live broadcast will be available worldwide in 20 countries and regions, including the United States, South Korea, and Thailand.
Umamusume Pretty Derby – 7th EVENT WORLD TOUR: THE STAGE is the first-ever world tour in the concert history of the highly popular cross-media franchise Umamusume Pretty Derby (hereafter “Umamusume”). A star-studded cast will come together to deliver a thrilling concert experience that takes fans into the world of Umamusume, making this a must-see event. For the Tokyo performance, over 40 cast members will gather across the two-day concert, including Machico (Tokai Teio), Tomoyo Takayanagi (Oguri Cap), and Hitomi Ueda (Gold Ship). Fan excitement for the performance continues to rise as the day approaches.
This concert will be broadcast in 20 countries and regions worldwide—including the United States, South Korea, Thailand, and the Philippines—via the global online live platform ABEMA Live, which allows users outside Japan to purchase (*1) and watch (*2) a variety of pay-per-view content such as artist concerts, events, and sports broadcasts distributed on ABEMA.
Tickets for ABEMA Live are currently on sale via each country’s purchase page. For more details about ABEMA Live, please check the page below.
ABEMA Live page: https://www.abema-global.com
The Umamusume concerts always generate a huge buzz. What kind of performance will unfold on the first-ever world tour? Be sure to catch the moment a new landscape opens up for yourself on ABEMA.
*1 Payment methods available are credit card and PayPal.
*2 Viewing tickets cannot be purchased in supported regions, including Japan.
Broadcast date and time
Day 1: Saturday, June 20, 2026, show starts at 17:00 (streaming begins at 16:00) JST
Day 2: Sunday, June 21, 2026, show starts at 17:00 (streaming begins at 16:00) JST
On-demand viewing period
Day 1: Until 23:59 on Saturday, July 4, 2026 (JST)
Day 2: Until 23:59 on Sunday, July 5, 2026 (JST)
Sales period
2-Day Ticket: May 27, 2026 (Wednesday) 22:00 to July 4, 2026 (Saturday) 20:00 JST
Day 1 Ticket: May 27, 2026 (Wednesday) 22:00 to July 4, 2026 (Saturday) 20:00 JST
Day 2 Ticket: May 27, 2026 (Wednesday) 22:00 to July 5, 2026 (Sunday) 20:00 JST
ABEMA Live: Purchase Page for Available Countries
Day 1： https://www.abema-global.com/lives/3kjxdnsYCzsum7apnkqfRu
Day 2： https://www.abema-global.com/lives/gecvHpMAMBAZWBtKCXpeSr
Media Contact
Organization: CyberAgent, Inc.
Contact Person: CyberAgent, Inc. Press Contact
Website: https://caanime.cyberagent.co.jp/en/
Email: Send Email
Address:40-1 Udagawacho, Abema Towers, Shibuya City, Tokyo
City: Tokyo
Country:Japan
Release id:46335
The post Umamusume Pretty Derby 7th EVENT WORLD TOUR THE STAGE in TOKYO broadcast ABEMA Live in 20 countries appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Isilumko Activate has outlined a Q2 activation framework for brands seeking to convert early-year planning into measurable market activity.
Sandton, Gauteng, South Africa, 22nd Jun 2026 — Isilumko Activate has outlined a Q2 activation framework for brands seeking to convert early-year planning into measurable market activity. The company said the second quarter is often the point at which commercial expectations become more immediate, requiring brands to move from budget alignment and campaign planning into disciplined execution. In response, the agency is encouraging marketers to treat Q2 as a critical period for visibility, retail presence and campaign momentum.
According to Isilumko Activate, Q2 is where activation strategy becomes operational. The first quarter often centers on forecasting, planning cycles and internal alignment, while the next phase demands consistent delivery in market. If brands delay activation activity for too long, the awareness created by earlier campaigns can begin to weaken and competitive space can narrow. The agency said the objective in Q2 is not simply to remain active, but to build continuity between strategy, field execution and business goals.
A central part of that approach is sustained visibility. Brand presence is not usually built through a single event or isolated campaign burst. It is reinforced over time through repeated, relevant exposure across the right environments. Isilumko Activate said activation planning in Q2 should therefore be tied to a broader visibility strategy that supports recall, product understanding and the consistency of brand presentation across touchpoints.
The agency also said activations should be linked directly to specific commercial priorities. In practice, that may include supporting mid-year sales targets, driving awareness for a new or existing product, improving retail presence, encouraging product trial or re-engaging audiences after first-quarter activity. When those objectives are defined clearly at the outset, activation becomes easier to plan, easier to evaluate and more useful to the wider business.
Execution quality is another major focus in the company’s Q2 guidance. A strong strategy can lose value quickly if field delivery is inconsistent. Isilumko Activate said campaign performance is shaped not only by the idea behind the activation, but by the quality of promoter engagement, the clarity of product communication, the professionalism of the physical setup and the consistency of standards across locations. For brands running activity nationally or across multiple outlets, those details can strongly influence campaign outcomes.
The company recommends a structured Q2 operating model that combines upfront planning with practical performance management. That includes campaign timelines aligned to business calendars, staffing models built for the scale of the rollout, supervision processes that protect delivery quality and reporting systems that allow adjustments during the campaign rather than only after it ends. In this model, execution is treated as an ongoing management discipline rather than a final implementation step.
Isilumko Activate added that Q2 should be viewed as a momentum-building period, not just a maintenance window. Activity during the middle of the year can help brands strengthen their presence before larger trading periods, refine messaging before later campaign pushes and create a steadier rhythm of engagement in the market. For brands that want stronger second-half performance, Q2 can provide the operational foundation needed to carry momentum forward.
Founded in 1995, Isilumko Activate supports clients with brand activations, experiential marketing and field-based campaign execution across South Africa. The company operates in Johannesburg, Pretoria, Durban, Cape Town and Gqeberha and works with businesses seeking practical, market-facing activation programs aligned to commercial outcomes. Through its Q2 perspective, the agency said it aims to help marketers make more deliberate decisions about timing, execution and brand visibility during a key point in the annual planning cycle.
For more information, visit https://isilumkoactivate.co.za/ or contact Gregory Martin at gregory.martin@isilumko.co.za.
About Isilumko Activate
Isilumko Activate is a South African brand activation and experiential marketing agency founded in 1995. The company operates in Johannesburg, Pretoria, Durban, Cape Town and Gqeberha, supporting clients with planning, staffing and execution for activation-led campaigns across multiple market environments
Media Contact
Organization: Isilumko Activate
Contact Person: Cheris Smal
Website: https://isilumko.co.za/
Email: Send Email
Contact Number: +27662386186
Address:Unit G, La Rocca Office Park
Address 2: 321 Main Rd, Bryanston
City: Sandton
State: Gauteng
Country:South Africa
Release id:46337
The post Isilumko Activate Outlines Q2 Activation Priorities for Brand Growth appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Isilumko Activate has released a winter activation perspective for brands planning campaigns across South Africa.
Sandton, Gauteng, South Africa, 22nd Jun 2026 — Isilumko Activate has released a winter activation perspective for brands planning campaigns across South Africa, highlighting the value of maintaining a physical market presence during quieter seasonal periods. The company said winter often changes how consumers move through retail environments, but it does not remove the need for visibility, recall and meaningful engagement. As a result, the agency is encouraging marketers to adapt their activation formats rather than reduce activity altogether.
According to Isilumko Activate, winter planning should focus less on volume and more on relevance, timing and execution quality. In many categories, the challenge is not simply reaching consumers, but doing so in a way that fits the pace and conditions of the season. That means selecting the right environment, refining the message, and making each consumer interaction more intentional.
The agency’s winter guidance emphasizes a practical operating model for on-the-ground activity. Indoor and high-dwell environments can become more important during colder periods, while shorter but sharper engagements may deliver better results than formats designed for warmer, longer-stay conditions. Clear product communication, well-briefed teams and a professionally executed setup remain central to campaign performance, particularly when every consumer interaction must work harder.
Isilumko Activate said brands should also consider how winter affects different trade environments across the country. Retail behavior is not identical from region to region, and campaign planning should reflect local context, shopper movement and venue realities. For that reason, the agency recommends activation planning that combines national consistency with regional flexibility, especially for brands running campaigns across multiple provinces and channels.
Another priority is alignment between activation activity and business objectives. Winter campaigns are most effective when they are built around a specific commercial outcome, such as maintaining visibility, supporting product awareness, encouraging trial, strengthening retail presence or reinforcing the momentum of earlier campaigns. When activations are treated as part of the broader growth plan rather than as isolated events, the role of the channel becomes easier to measure and easier to scale.
Execution remains a defining factor. Even a strong creative concept can underperform if operational standards are inconsistent from one location to the next. Isilumko Activate said winter activations should be supported by clear staffing plans, tight briefing processes, dependable supervision and performance reporting that gives clients a usable view of what is happening in the field. In seasonal periods where attention can be harder to win, professional delivery becomes even more important.
The company added that winter is also a useful time for brands to strengthen discipline before larger seasonal trading windows later in the year. Campaigns run during quieter periods can help teams refine messaging, test operational models, improve field reporting and build a steadier market presence ahead of peak activity. In that sense, winter can function as both a performance period and a preparation period.
Isilumko Activate provides brand activation, experiential marketing and in-store campaign support for businesses across South Africa. Founded in 1995, the company operates in Johannesburg, Pretoria, Durban, Cape Town and Gqeberha, supporting clients with activation planning, field execution and market-facing engagement programs. The agency said its winter perspective is intended to help marketers make more disciplined decisions about presence, execution and return on activity during the colder months.
For more information, visit https://isilumkoactivate.co.za/ or contact Gregory Martin at gregory.martin@isilumko.co.za.
About Isilumko Activate
Isilumko Activate is a South African brand activation and experiential marketing agency founded in 1995. The company works with clients across multiple sectors and operates in Johannesburg, Pretoria, Durban, Cape Town and Gqeberha, with a focus on planning and executing market-facing campaigns that connect brands with consumers in real-world environments.
Media Contact
Organization: Isilumko Activate
Contact Person: Cheris Smal
Website: https://isilumko.co.za/
Email: Send Email
Contact Number: +27662386186
Address:Unit G, La Rocca Office Park
Address 2: 321 Main Rd, Bryanston
City: Sandton
State: Gauteng
Country:South Africa
Release id:46336
The post Isilumko Activate Shares Winter Activation Insight for South African Brands appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Umamusume Pretty Derby 7th EVENT WORLD TOUR THE STAGE in TOKYO broadcast ABEMA Live in 20 countries
Isilumko Activate Outlines Q2 Activation Priorities for Brand Growth
Isilumko Activate Shares Winter Activation Insight for South African Brands
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