Article prepared by Real Coder; https://realcoder.com.au 

Has your business seen a shift in how your site appears in search rankings? Google’s recent update may be responsible. 

Brisbane, Australia- The first major Google Core Update of 2026, which began on March 27, finished rolling out on April 8 . This update has created quite the stir in the marketing world, with thousands of sites seeing small shifts in rankings, both up and down, while many disappeared from view. 

The key takeaway from this historically volatile update is that websites and creators are being rewarded for in-depth, original, and high-quality content. 

It seems the March 2026 update is really doubling down on E-E-A-T (Experience, Expertise, Authoritativeness, and Trust), and genuine, helpful content.

 Nearly 80% of top-three results shifted, and almost one in four top-10 pages fell out of the top 100.

 It’s worth noting that this update immediately followed another update, which focused on spam (mainly AI generated) content.

Whenever Core Updates happen, there’s a small window of ‘figuring out’ the new normal when it comes to rankings and how websites are positioned. You’ll generally want to wait at least two weeks to see how things have panned out for your brand. 

E-E-A-T For The Win

 Google is looking for those who provide genuinely helpful and informative content. Part of this consideration is where your website fits in the user journey; meaning if a user hits a website, reads briefly, goes back to Google, then finds the answer somewhere else, the benefits will be handed to those who gave the user what they wanted. 

To appeal to the various search engines and AI Tools, it is recommended that you consider the E-E-A-T strategy when producing content. 

E-E-A-T is the framework Google uses to determine if a piece of content is actually worth showing to a user. It stands for Experience, Expertise, Authoritativeness, and Trustworthiness. 

In Real Estate, E-E-A-T is high-stakes because property falls under YMYL (Your Money or Your Life). Google applies much stricter standards to these industries because bad advice can lead to a massive financial loss. 

When writing content for landing pages or articles, you’ll want to follow the E-E-A-T strategy as it will provide a strong chance of ranking and also being referenced in summaries in the future (there’s no guarantees, but it’ll put you in the shop window). 

1. Experience 

Google wants to see that you’ve actually “done the thing” you’re writing about. 

This means moving away from generic/clickbait articles like “5 Tips to Sell Your House” and instead providing real, useful information “The shape of the Sydney market in April 2026.” If you use original photos, reference specific case studies or sales by your agency, and provide up to date data from your tech stack, these are observations that an AI can’t fake.

 2. Expertise 

This focuses on the credentials and depth of knowledge of the content creator. 

Does the author of the article have a real estate licence, have they sold in the area, do they have a track record and reviews in a specific suburb?

Providing links or references back to these items will prove to the powers that be that you have the credentials to be providing the information you’re publishing. 

3. Authoritativeness 

This is about your standing in the industry. It’s not just about what you say, but who else says you’re an expert.

 Are other reputable sites linking to you? Have you won or been nominated for awards or recognition? Are you being mentioned in industry news or local community portals? 

This is where backlinks and PR come in. When a high-authority site like realestate.com.au, Domain, National/State Bodies (e.g. the REIQ), or even Real Estate Business (REB) links to your site, it transfers “Authority” to you. 

4. Trustworthiness 

Trust is the “bridge” that holds the other three together. 

Without trust, the rest doesn’t matter. 

This is measured by technical accuracy, transparency, and security. 

From a technical standpoint, this means having a secure (HTTPS) site and fast load speeds. For data transparency, it is clearly stating your address, contact info, and terms of service. 

For data and content accuracy, it is citing your sources (e.g., linking to CoreLogic or Pricefinder when quoting market stats).

The Generic Content Warning 

When we consider what the search engines aren’t looking for, it’s broadly unhelpful or generic content. 

When we apply this to the Real Estate industry, there’s a lot of generic content created for Agency websites. Examples of this could include: 

● generic suburb pages with duplicated information and minor differences

 ● pages that are short on information and not truly capable of helping the end user 

● blog posts for broad topics (e.g. ‘how to choose a property manager’, ‘how to buy a house’)

At Real Coder, our modern SEO strategies focus on building high quality content that represents agencies as the expert and authority in their local marketplace/s.

We’re focusing on unique perspectives from those on the ground, the results that are being seen in the area, and using data that is truly accurate. 

These plans may take longer to roll out than a generic templated landing page strategy, but over time, the gains can produce far greater results.

The AI Warning 

We’re becoming more accepting of AI tools, and in turn, more trusting of the content that it provides us.

Unfortunately, AI tools can still make mistakes, and the sources that it pulls from may not be the best choice for your local marketplace. 

Google (and other search engines) have begun penalising sites who have high levels of AI generated content. 

They want to reward those who have put the time in to think about their services or solutions, and accurately described their offering to potential clients online. 

In the March 2026 Core Update, it is estimated around a quarter of websites that had been ranking for keywords completely disappeared from the top 100 for that phrase.The impacts on those businesses could end up being significant.

So How Should You Proceed? 

We’ve discussed the impacts of the recent Core Update, and how the E-E-A-T strategy can help businesses elevate to great heights in the future. 

We have also highlighted the importance of original, non-AI generated content. Regardless of the success you may or not not be having in the digital space, all businesses should be operating from the same playbook moving forward:

 ● Follow the E-E-A-T strategic framework (Experience, Expertise, Authoritativeness, and Trust). ● Produce original content that is accurate and relevant to your audience. 

● Be aware of the risks that come with using AI tools, and be prepared to take a little bit longer to write content yourself. The rewards could be enormous. 

This information has been provided by the team at Real Coder, specialists in website development and SEO for the Real Estate industry. 

References:

 [1] March 2026 core update; https://status.search.google.com/incidents/7eTbAa2jWdToLkraZj5y (accessed April 16 2026) 

[2] March 2026 Google core update more volatile than December — here’s what changed; https://searchengineland.com/march-2026-google-core-update-what-changed-474397 (accessed April 16 2026)

Contact Person Name: Matt Anson
Official Email id: team@realcoder.com.au
Company name: Real Coder

Today, viral choreography can be learned in seconds, and careers can take off overnight.  Melbourne dancer and choreographer Lisa Antoinette Herbert is challenging this narrative and  showing that women in dance do not have an expiry date. 

Herbert works across both stage and screen, representing a new generation of Australian artists  redefining what a sustainable dance career can look like. She has appeared in the Paramount  Pictures film Better Man and performed at the AFL Grand Final alongside global artists including  Robbie Williams, Katy Perry, Delta Goodrem, and Snoop Dogg. 

“Platforms like TikTok have made dance more accessible, but they’ve also blurred the line  between trained professionals and short-form content. My career has been built on years of  training, and that foundation is what allows me to work consistently across both stage and  screen.” 

While many dancers are encouraged to peak early, Herbert’s trajectory reflects a different reality,  one where sustainability, adaptability, and evolution are essential. Her work across major national  events, including the Australian Open, Formula 1 Australian Grand Prix, and the Suncorp Super  Netball Grand Final, highlights a level of consistency that extends beyond momentary visibility,  particularly in an industry where long-term opportunities for women can be limited. 

Throughout her career, Herbert has been trusted with featured and leading roles in large-scale  productions, positions that require not only technical precision but also performance strength,  reliability, and the ability to carry narrative and visual focus on major stages and screens.

This continued selection reflects her ability to deliver at a high level across varying performance  environments. 

Beyond performance, Herbert is also shaping the industry she works within. As the founder of The Dance Abyss, an independent Melbourne-based platform. She has created space for dancers and  choreographers to present their work on their own terms, free from the constraints of commercial  briefs or traditional gatekeeping structures. 

Her trajectory also reflects a broader reality within the arts. Success is often influenced by access,  financial backing, and established industry systems. Herbert, who built her career from the  suburbs of Victoria, has overcome these obstacles while continuously evolving as both a  performer and an emerging choreographer. 

As she prepares to expand internationally, Herbert is seeking to further develop her career within  global markets, bringing her experience across stage, screen, and community-led initiatives into  new creative environments. Being featured within respected publications forms part of this next step, supporting her transition into international spaces and contributing to a growing body of  recognised work. 

In challenging the idea that dancers, particularly women, have a limited window. Lisa Antoinette  Herbert is part of a generation proving that longevity in dance isn’t the exception, but the future  and the way forward.

Contact Details

Contact Person Name: Lisa Antoinette Herbert
Official Email ID: lisa.a.herb@gmail.com
Company Name: Lisa Antoinette Herbert (Sole Trader)
Primary point of contact Instagram ID @lisa.antoinette  @thedanceabysss