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Trading Infrastructure Provider Wootrade to List WOO Token With BitMax

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BitMax.io (BTMX.com), an industry-leading digital asset trading platform built by Wall Street quant trading veterans, has announced the listing of Wootrade’s WOO token under the trading pair of WOO/USDT on November 24th at 10:00 a.m. EST.

Backed by Kronos Research, Wootrade is a layer one trading infrastructure with a graphical interface that can integrate with any exchange, trading desk, wallet, dApp, or other trading-related platform. The native token, WOO, can be used as the access to the network through staking or as the payment or collateral for advanced trading and investment products.

The Wootrade network was conceived and incubated by the founders of Kronos Research, one of the largest quantitative firms in the industry. With deep liquidity provided by Kronos’s roster of institutional traders and market makers, Wootrade is designed to be a solution to the lack of platforms capable of handling daily trade volume in excess of $2 billion.

BitMax.io will also join the Wootrade’s B2B Zealous Rhinos staking program. This strategic integration will allow BitMax to enjoy reduced, zero, or even negative fees on trades by staking WOO.

Unlike other proprietary trading platforms, Wootrade is designed to be a platform agnostic network that connects liquidity from multiple exchanges and institutions. Wootrade is able to leverage these integrations to provide potentially the tightest spreads and best depth for traders using the network. Wootrade clients, like exchanges and DeFi platforms, are also able to enjoy zero-fee trading.

As follow-up to the launch on BitMax, Wootrade will introduce several new network features in early 2021. Woo X, a trading GUI for professionals, is planned for Q1’21 to make advanced trading methods more accessible. The first quarter of 2021 will also see the launch of retail staking, providing further utility for the WOO token. Wootrade Futures and Margin Trading are planned for Q2’21.

“We’re excited to list WOO on BitMax.io; it will be beneficial for both BitMax.io users and users of the Wootrade network,” said Shane Molidor, Global Head of Business Development at BitMax.io. “Wootrade offers a new, efficient way to manage strategies that will resonate with traders. This listing collaboration gives BitMax.io users access to Wootrade through the WOO token, and at the same time, provides Wootrade users additional method to further invest in the platform.”

About BitMax.io 

Launched in August 2018, BitMax.io is a leading digital asset trading platform with a broad range of financial products and services for both retail and institutional clients, with robust design ranging from innovative volatility products to margin trading, derivatives trading, staking products, and other investment solutions.

For more information and updates, please visit:

Website: https://bitmax.io/

Twitter: https://twitter.com/BitMax_Official

Telegram: https://t.me/BitMaxioEnglishOfficial

Medium: https://medium.com/bitmax-io

About Wootrade

Wootrade is the combined effort of the top quantitative traders and technologists in crypto and allows for superior execution through intelligent risk management and order routing. Their solutions resolve liquidity issues faced by both centralized and decentralized trading venues while allowing for community based governance.

For more information and updates, please visit:

Website: https://woo.network/

Twitter: https://twitter.com/wootraderS

Telegram: https://t.me/wootrade

Medium: https://medium.com/wootrade

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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Press Release

Bold Branding Meets Premium Quality as BigAssCoffeeCompany.com Brings Artisan Blends with Attitude to Coffee Enthusiasts

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BigAssCoffeeCompany.com launches with a mission to serve coffee enthusiasts who want exceptional flavor without pretentious marketing. The company offers artisan blends and branded merchandise through a streamlined e-commerce platform featuring fast automated fulfillment and direct shipping nationwide.

United States, 7th Jan 2026 – Big Ass Coffee Company is carving out its place in the American coffee scene with an offering that combines artisan-quality blends, premium branded gear, and a brand personality that refuses to fade into the background. The company’s newly launched e-commerce platform serves coffee enthusiasts across the United States who have grown weary of choosing between overpriced specialty brands wrapped in pretentious marketing and mass-market options that sacrifice quality for convenience.

Daring Branding Meets Premium Quality as BigAssCoffeeCompany.com Brings Artisan Blends with Attitude to Coffee Enthusiasts

The brand name itself signals the company’s approach: unapologetic, memorable, and designed to appeal to customers who value authenticity over polish. In a marketplace where many coffee companies rely on imagery of mountain villages, hand-drawn logos, and flowery descriptions of tasting notes, Big Ass Coffee Company speaks plainly and confidently. This positioning resonates particularly well with younger consumers and professionals who respond to brands that communicate like real people rather than marketing committees.

However, the bold branding is backed by genuine substance. The artisan blends available through the platform are crafted with careful attention to sourcing, roasting, and flavor profile development. Each offering is designed to deliver a distinctive and satisfying experience that justifies its position in the premium segment without requiring customers to interpret elaborate tasting notes or understand obscure origin details. The coffee speaks for itself through quality that is immediately evident in the cup.

The company’s target audience represents a substantial and growing segment of the coffee market. These consumers have been educated by the specialty coffee movement and now expect higher quality than traditional commercial brands provide. At the same time, they have become accustomed to the convenience and speed of modern e-commerce and expect seamless online purchasing experiences. They want coffee delivered to their doors quickly and reliably, and they prefer brands that feel genuine rather than manufactured.

Big Ass Coffee Company addresses these preferences through both product and operations. The automated fulfillment system ensures orders are processed and dispatched rapidly without the delays common in businesses managing traditional inventory systems. This speed is particularly important for coffee, where freshness directly impacts quality. Customers receive products quickly enough that flavor remains at peak levels, delivering an experience comparable to purchasing directly from local roasters without requiring in-person visits.

The merchandise collection extends brand engagement beyond the coffee itself. Apparel and accessories allow customers to express affinity for the brand in their daily lives while generating additional revenue that supports overall business viability. The gear is produced with the same quality standards and brand consistency as the coffee products, ensuring customers feel good about their purchases whether they are brewing a morning cup or wearing branded merchandise.

The direct-to-consumer model creates advantages beyond operational efficiency. It enables the company to build direct relationships with customers, gather feedback without intermediaries, and adapt offerings based on actual purchasing behavior and preferences. This connection informs product development, marketing strategies, and customer service enhancements in ways that would be impossible through wholesale or retail partnerships.

From a market perspective, Big Ass Coffee Company enters during favorable conditions for online coffee retail. Consumer comfort with food and beverage e-commerce has grown dramatically, and the subscription and direct-shipping models have become mainstream rather than novel. However, market maturity also means heightened competition, making differentiation essential. The company’s combination of quality products, operational efficiency, and distinctive branding creates a competitive position that addresses multiple customer priorities at once.

The inventory-free fulfillment approach provides financial and operational flexibility that supports sustainable growth. Without capital tied up in stored inventory or risk exposure from unsold stock, the company can direct resources toward customer acquisition, product development, and brand building. This lean operational model is particularly advantageous during the early growth phase when cash flow management is critical.

Big Ass Coffee Company represents a new generation of direct-to-consumer brands that understand quality and personality are not mutually exclusive. The company delivers genuinely premium products while communicating in ways that feel accessible and authentic. For coffee lovers seeking alternatives to both bland mainstream brands and overly serious specialty options, the company offers a refreshing choice that doesn’t compromise on what matters most: the coffee itself.

CONTACT: https://www.BigAssCoffeeCompany.com 

https://Facebook.com/BigAssCoffeeCompany

Media Contact

Organization: Big Ass Coffee Company

Contact Person: John Watson

Website: https://www.BigAssCoffeeCompany.com

Email: Send Email

Country:United States

Release id:39915

The post Bold Branding Meets Premium Quality as BigAssCoffeeCompany.com Brings Artisan Blends with Attitude to Coffee Enthusiasts appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Press Release

KeyCrew Media Selects Landings as Verified Expert for Advanced Air Mobility Infrastructure and Rural Vertiport Development

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KeyCrew Media, a real estate analytics and media network, has selected Landings, North America’s largest rural vertiport network developer, as a KeyCrew Verified Expert

United States, 7th Jan 2026 – KeyCrew Media, a real estate analytics and media network, has selected Landings, North America’s largest rural vertiport network developer, as a KeyCrew Verified Expert. Landings will contribute data-driven analysis on electric aviation infrastructure, rural real estate development, and the emerging Advanced Air Mobility sector.

KeyCrew Verified Experts are carefully selected as prolific market trend authorities who demonstrate exceptional insight and expertise in their fields. These distinguished professionals regularly contribute market insights, expert perspectives, and forward-looking analysis to help audiences navigate complex industry landscapes.

Landings is pioneering the infrastructure-first approach to electric aviation by developing landing and charging stations for electric aircraft across rural markets ahead of urban competitors. With a planned network of 2,000 rural locations across North America, Landings is laying the groundwork for Advanced Air Mobility to reach critical mass at scale.. The company’s asset-light model requires zero upfront costs from property owners, operating on a revenue-sharing basis once vertiports become operational.

Founded by Lisa Wright, whose background in architecture and energy management informs Landings’ unique positioning, the company addresses the critical bottleneck facing the electric aviation industry. While aircraft manufacturers race toward certification and urban markets capture headlines, rural America represents 80% of the nation’s geography with immediate use cases spanning emergency services, agricultural operations, and last-mile logistics.

Wright’s approach draws from lessons learned in energy infrastructure deployment and FBO operations, focusing on multimodal facilities that accommodate heavy drones, light eVTOLs, and short takeoff and landing aircraft. Landings’ vertiports range from two to twelve acres and can be integrated into existing commercial real estate including logistics centers, retail locations, manufacturing sites, and regional airports.

The company works with major eVTOL, STOL, and drone manufacturers positioning rural communities as strategic first movers in the Advanced Air Mobility ecosystem. Recent momentum includes Wright’s appearances on Bloomberg TV and growing partnerships with economic development organizations across the Mohawk Valley and beyond.

Landings’ areas of expertise include:

  • Advanced Air Mobility Infrastructure – Specialized knowledge in vertiport site selection, development, and energy systems integration
  • Rural Real Estate Development – Strategic approach to undervalued markets with regulatory advantages and immediate use cases
  • Electric Aviation Economics – Revenue models, capital stacking, and partnership structures for ground infrastructure
  • Multimodal Transportation Planning – Integration of drones, eVTOLs, and electric aircraft into existing logistics and emergency response networks

“We’re establishing Rural Air Mobility as a distinct category from Urban Air Mobility because the use case density is fundamentally different,” said Lisa Wright, Founder and CEO of Landings. “Rural markets aren’t secondary – they’re strategically advantageous. The land costs less, regulations align more favorably, and communities immediately understand the value proposition for emergency response, agricultural services, and economic development. By the time aircraft reach critical mass, we’ll have the largest ground network ready to receive them.”

About Landings

Landings is building North America’s largest network of landing and charging stations for electric aircraft. Using an asset-light revenue-sharing model, Landings partners with commercial property owners to develop 2-12 acre vertiports serving heavy drones, light eVTOLs, and short takeoff and landing aircraft. The company’s infrastructure-first approach positions rural communities as strategic first movers in Advanced Air Mobility, serving use cases in emergency response, agriculture, and last-mile logistics ahead of urban market deployment. Website: www.landings.co

About KeyCrew Media

KeyCrew Media is the next generation real estate intelligence platform that leverages AI-powered analytics and first-person reporting from verified experts to produce forward-looking insights across local markets and niche asset classes. Proprietary market reporting is delivered through KeyCrew’s growing portfolio of niche media properties – including KeyCrew Journal, NextAsset News, and other specialized publications – as well as selectively syndicated to media partners that influence industry decision-makers. Learn more at keycrew.co

Media Contact

Organization: KeyCrew Media

Contact Person: Heather Hook

Website: https://www.keycrew.co

Email: Send Email

Country:United States

Release id:39911

The post KeyCrew Media Selects Landings as Verified Expert for Advanced Air Mobility Infrastructure and Rural Vertiport Development appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Press Release

The Alkaline Diet Is Making a Comeback — K-LAVA Bamboo Salt (Divine Salt) Is at the Forefront

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As alkaline-focused eating regains global attention, consumers are turning to mineral-rich, minimally processed foods that support long-term balance rather than short-term detox trends. Rooted in a traditional Korean fire-roasting method, K-LAVA Bamboo Salt—baked at temperatures reaching 1,700°C and containing up to 55 naturally occurring minerals—is emerging as a distinctive ingredient aligned with the modern alkaline lifestyle and the growing K-Wellness movement.

Hamyang, Korea South, 7th Jan 2026 – As ultra-processed foods, chronic stress, and nutritionally imbalanced diets become defining features of modern life, a global re-calibration is underway. The alkaline diet—once regarded as a niche wellness philosophy—is re-emerging as a mainstream lifestyle trend across the United States, Europe, and Asia. 

At its core is a renewed focus on mineral balance, whole foods, and long-term dietary sustainability. Within this shift, K-LAVA SALT is drawing attention as a product that aligns traditional food craftsmanship with contemporary wellness priorities.

 

 

The Alkaline Diet, Reframed for Modern Life

Today’s alkaline diet is no longer defined by strict exclusions or rigid rules. Instead, nutrition professionals increasingly describe it as a framework centered on balance and mineral sufficiency

Diets dominated by refined sugars, animal proteins, and industrial additives are widely associated with metabolic stress, prompting consumers to seek foods that naturally support equilibrium.

This evolution has fueled demand for mineral-rich, minimally processed ingredients that can be integrated into daily routines without extreme lifestyle changes.

 

 

Inside the Making of Korea’s no.1 bamboo salt,  K-LAVA Bamboo Salt (Divine Salt)

K-LAVA Bamboo Salt is rooted in a centuries-old Korean tradition, distinguished by one of the most intense natural processing methods used in food production today.

The process begins with natural sea salt, which is packed into mature bamboo stalks and sealed with mineral-rich clay. These bamboo chambers are then roasted repeatedly in wood-fired kilns. 

At the peak of production, the salt is exposed to temperatures reaching 1,700°C, an extreme heat level that fundamentally transforms its structure.

According to the producer, this process results in:

  • Ultra-high-temperature purification, achieved without chemical refining 
  • Structural transformation of the salt crystals through repeated firing 
  • Integration of minerals released from bamboo and clay during combustion

As a result, K-LAVA Bamboo Salt is reported to contain up to 55 naturally occurring minerals, a profile that differentiates it sharply from conventional refined salts, which are often stripped down to sodium chloride alone.

Minerals, Fire, and the Alkaline Narrative

While scientific debate around dietary alkalinity continues, there is growing consensus on the importance of trace minerals in supporting hydration, electrolyte balance, and metabolic function. 

The alkaline diet’s modern appeal lies less in altering blood pH and more in improving overall mineral intake through whole, naturally processed foods.

K-LAVA Bamboo Salt fits squarely into this narrative. The combination of extreme heat, traditional materials, and repeated roasting is believed to contribute to its alkaline characteristics and mineral density—without synthetic additives or industrial shortcuts.

Designed for Everyday Use, Not Medical Claims

Despite its complex production, K-LAVA Bamboo Salt is positioned as an everyday culinary ingredient, not a therapeutic or pharmaceutical product. Consumers incorporate it into daily habits in simple ways:

  • A small pinch added to warm water with lemon or lime 
  • Light seasoning for vegetables, grains, meat, and everyday cooking 
  • Use in broths, teas, or fermentation-based foods or mouth wash

This understated approach aligns with the alkaline diet’s modern interpretation: incremental, sustainable choices rather than short-term detox regimens.

K-Wellness and the Global Return to Fundamentals

As K-Culture continues to expand globally, attention is increasingly shifting toward K-Wellness—a broader lifestyle philosophy rooted in balance, tradition, and natural processes. Products like K-LAVA Bamboo Salt resonate with consumers seeking authenticity, transparency, and cultural depth in their wellness choices.

With its exposure to 1,700°C heat, its reported 55-mineral composition, and a process defined by time rather than speed, K-LAVA Bamboo Salt represents a return to fundamentals in an era dominated by convenience.

As the alkaline diet regains relevance worldwide, it is increasingly clear that the conversation is no longer just about what people remove from their diets—but about what they intentionally put back in.

About INSANGA and K-LAVA Salt

Established by natural medicine pioneers Kim Il-Hun and his son Kim Yoon-Se, INSANGA is a legacy health food company specializing in bamboo salt-based traditional remedies. Its global brand K-LAVA Salt represents the international face of its flagship product, Korean 9 times baked bamboo salt, now positioned for expansion into global wellness and culinary markets.

For more information check out at K-Lava Salt Official Website

Disclaimer: This article is for informational purposes only and does not constitute medical advice

 

Media Contact

Organization: INSANGA

Contact Person: Yoonse Kim

Website: https://www.k-lavasalt.com

Email: Send Email

City: Hamyang

Country:Korea South

Release id:39914

The post The Alkaline Diet Is Making a Comeback — K-LAVA Bamboo Salt (Divine Salt) Is at the Forefront appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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