United States, 2nd Dec 2025, – Renowed designer brand Rue Sophie today announced that its iconic “Quiet Luxury” collection is gaining popularity among global media and top celebrities. To thank its customers who consistently pursue a high-quality lifestyle, the brand is officially launching a limited-time storewide discount and year-end special offer.

“Minimalist designer brand Rue Sophie announces a surge in global recognition for its iconic Quiet Luxury aesthetic—spotlighted by leading international media and embraced by top cultural figures. To celebrate its growing community of women who value refinement and quality, the brand launches a limited-time storewide offer spanning through weekend, followed by a curated Year-End Edit.”

I. Brand Focus: Architectural Aesthetics for You on Your Journey

A Distinct Point of View: Architectural Ease for the Modern Woman

Rue Sophie doesn’t simply follow trends; it designs for modern women who navigate life with self-cultivation, determination, decisiveness, and a sense of possibility. The brand name pays homage to Sophie Germain, a pioneering French woman of the 18th century, drawing upon her core spirit of steadfastness and confidence.

Rue Sophie’s designs adhere to the principles of “structure, minimalism, purity, and elegance,” a product of the fusion of the old-world Parisian street fabric and a new perspective. Positioned as “Accessible Luxury,” the brand focuses on:

Defined by architectural clarity and refined minimalism, Rue Sophie designs for women who move through the world with intention—cultivated, determined, and open to possibility.

The brand’s name pays tribute to Sophie Germain, the pioneering 18th-century French mathematician and philosopher whose resilience and intellect embody the spirit of modern quiet strength.

Rue Sophie’s signature approach centers on:

Enduring Quality: Emphasizing refined details and durable construction, using premium fabrics such as wool and cashmere.

Effortless Adaptability: Providing classic “capsule wardrobe” basics that can be worn across different occasions and seasons.

Sustainability in Practice: Advocating “slow fashion,” committed to reducing waste through methods such as Made-to-Order.

Enduring Quality

Pieces are constructed with precision using elevated fabrics—100% wool, wool-cashmere blends, premium viscose, lyocell, and cotton—crafted to last beyond a single season.

Effortless Adaptability

A modular wardrobe concept informs each collection, offering a modern capsule of polished essentials that transition seamlessly from weekday to weekend, work to travel, day to evening.

Sustainability in Practice

The brand integrates slow fashion principles through Made-to-Order programs, lower-waste fabric purchasing, and thoughtful production that prioritizes longevity over excess.

This refined perspective earned Rue Sophie a place among brands identified by Vogue as delivering under-$300 elevated fashion defined by clean lines, quality fabrics, and quiet refinement. Forbes also noted Rue Sophie’s ability to “nail accessible luxury” through its thoughtful collections, highlighting the brand’s commitment to craftsmanship and modern versatility.

II. Media and Celebrity Favor: A Representative of Quiet Luxury As a representative of “quiet luxury” aesthetics, Rue Sophie has quickly gained recognition from top global fashion media, appearing in mainstream publications such as Vogue, Forbes, and Harper’s Bazaar.

II. Global Media Spotlight & Celebrity Endorsement

More notably, Rue Sophie’s designs, renowned for their elegant and understated quality, have become the go-to choice for fashion icons and celebrities worldwide:

Demi Moore: The Hollywood star was photographed wearing Rue Sophie, showcasing the brand’s timeless appeal at high-society events.

Pamela Anderson: She reinterpreted the brand’s minimalist, confident, and modern womanly image in a Rue Sophie look.

Hailey Bieber: The renowned model and fashion icon Hailey Bieber has also been seen wearing Rue Sophie, demonstrating the brand’s influence and forward-thinking approach among the younger generation of fashion elites.

Rue Sophie pieces are now available in globally renowned department stores such as Saks Fifth Avenue, Bloomingdale’s, and Nordstrom, as well as the e-commerce platform REVOLVE, further solidifying its position in the high-end retail market.

Rue Sophie’s “quiet luxury” signatures have rapidly attracted the attention of leading fashion authorities—including Vogue, Forbes, and Harper’s Bazaar—positioning the brand as a rising voice in modern minimalist design.

The label’s understated confidence has resonated across cultural spheres:

Demi Moore showcased Rue Sophie’s refined tailoring, reflecting the brand’s timeless, architectural sensibility.

(Demi Moore embodies the effortless sophistication of Rue Sophie in the Péri Cropped Leather Jacket, Le Marais Skirt, and Fontaine Shirt)

Pamela Anderson interpreted the brand’s effortless, modern femininity through a clean, pared-back silhouette.

(Photo by Monica Schipper/Getty Images for BAFTA) from GRAZIA

(Pam exudes quiet elegance as she wears Rue Sophie’s Merle Wool & Cashmere sweater layered over the Charlot button-down shirt and the Léna Zip Slit Midi Skirt. )

Hailey Bieber, a global style reference for the new generation, has also been spotted in Rue Sophie, underscoring its relevance among contemporary fashion leaders.

(Image credit: Getty Images) – From Marie Claire

Rue Sophie collections are now carried by premier retailers including Saks Fifth Avenue, Bloomingdale’s, Nordstrom, and REVOLVE, further strengthening the brand’s position in the elevated accessible-luxury space.

III. Limited-Time Mega Deals: 

To celebrate the year’s achievements and allow more consumers to experience “affordable luxury,” Rue Sophie is offering the following limited-time deals:

1. Annual Sale Specials

Deal Details: 20% off all items

Area Coverage: Includes the latest Fall/Winter collections and classic styles.

2. Year-End Clearance Sale

Event Period: Now until December 31st

Deal Details: Up to 50% off selected discounted items

Area Coverage: Covers a wide range of categories, making it the perfect time to snag high-quality Fall/Winter outerwear and classic basics.

Rue Sophie cordially invites you to visit the official website ruesophie.com to choose a timeless essential garment that will accompany you on your elegant journey as you build your “capsule wardrobe.”

To mark its milestone year and invite more customers into the world of quiet luxury, Rue Sophie launches two limited-time events:

2. Year-End Clearance Edit

● Dates: Now through December 31 ● Offer: Up to 50% off select items ● Includes: A broad selection of Fall/Winter ready-to-wear, outerwear, and timeless wardrobe essentials

Visitors can explore the full assortment at ruesophie.com and build a wardrobe that evolves with them—structured, refined, and elegantly understated.

About Rue Sophie: Rue Sophie is a designer brand with a minimalist, architectural aesthetic at its core, dedicated to providing modern, sophisticated women with enduring, easily adaptable high-end clothing. The brand champions the concept of “Quiet Luxury,” creating timeless pieces that seamlessly transition between different occasions and seasons through meticulous attention to detail and a commitment to sustainable practices. Rue Sophie’s designs draw inspiration from the architectural fabric of Paris, paying homage to the unwavering spirit of the 18th-century French philosopher Sophie Germain.

Rue Sophie is a minimalist designer brand defined by architectural clarity, intentional structure, and refined simplicity. Crafted for the modern, discerning woman, each piece blends enduring quality with effortless adaptability. Rooted in the global language of Quiet Luxury, the brand creates timeless essentials that move with ease across seasons, cities, and occasions.

Drawing inspiration from the world’s cultural capitals—Paris, New York, Los Angeles, Tokyo, and beyond—Rue Sophie channels a universal modernism shaped by diverse urban landscapes and the quiet strength of women everywhere. Guided by the pioneering spirit of Sophie Germain, the brand builds a wardrobe for those who navigate life with clarity, confidence, and a cultivated sense of self.

Media Contact

Organization: KYS GROUP CORP

Contact
Person: Rue Sophie

Website:

https://ruesophie.com/

Email:

jannicechen@kysla.com

Contact Number: 13238037158

Country:United States

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United States, 2nd Dec 2025, – Founded in 2015, Ulanzi has grown on the rising tide of the “everyone is a content creator” era, capturing a global shift toward lighter, more portable imaging tools. Its parent company, Shenzhen Vijim Technology Co., Ltd., specializes in the R&D, manufacturing and sales of mobile and camera accessories, providing compact, easy-to-use gear for solo shooters and content creators worldwide.

Over the past decade, Vijim has expanded from a small startup in Shenzhen into a global imaging ecosystem player. The company now serves more than 10 million creators, operates in 190+ countries and regions, holds 700+ patents, and has built a portfolio of over 3,400 products.

Its development path has become increasingly defined: steady early-stage growth established the Ulanzi brand; the boom of e-commerce and video-based social platforms in 2020 fueled explosive expansion; and since 2022, Vijim has shifted from scale-driven growth to a model centered on value creation and empowering creators.

“Our mission is to let users focus on creating great content,” said William Zou, Founder and CEO of Shenzhen Vijim Technology Co., Ltd. “Through innovation and R&D, we aim to provide one-stop accessory solutions for creators.”

01 Forging a Decade: Rising to No. 1 in Global Photography Accessories

During the rise of mobile imaging, external smartphone lenses from U.S. brands revealed to William the future potential of mobile photography. 

In 2015, China’s imaging equipment remained dominated by heavy, complex tools that no longer aligned with creators’ needs. Sensing the market shift, William founded the predecessor of Vijim and launched Ulanzi, aiming to build accessories centered on lightweight design and portability.

The market responded quickly. Ulanzi’s early products—mobile tripods, quick-release plates and other compact filming tools—became global bestsellers, establishing the brand’s early identity and proving the long-term viability of the “lightweight + all-scenario” strategy.

User Co-Creation (UCD) as a Core Innovation Engine

Ulanzi’s innovation is rooted in the UCD model—co-developing products with global creators. “A single user comment, a quick sketch, or a message can spark a new product,” said William. The team then evaluates whether the idea can scale. Popular items such as the Gear Tree modular stand and the TT88 overhead-shooting pole came directly from this collaborative model.

Expanding the Brand Portfolio: Launch of FALCAM

As Ulanzi’s global influence grew, Vijim started building a multi-brand strategy. In 2020, it launched FALCAM, a high-end sub-brand targeting professional creators. This created a dual-brand portfolio—Ulanzi for broad consumer markets and FALCAM for advanced production scenarios.

Today, Vijim’s product categories span stabilization, lighting, control systems, audio-video solutions, and creator bags. It has earned major international design awards. Ulanzi was recognized as the Global No.1 Photography Accessory Brand. This certification firmly establishes Ulanzi as the global leader in its industry.

02 Born Global: High-Quality Growth Through Global Expansion

From day one, Ulanzi positioned itself as a global brand, leveraging cross-border e-commerce to deliver affordable, high-quality accessories directly to creators.

William’s background shaped this strategy. Before founding Vijim, he worked in cross-border e-commerce and earlier.. Having experienced the inefficiencies of multi-layer distribution, he recognized that e-commerce could enable hardware brands to reach global consumers directly and more competitively.

Accelerating Global Market Penetration

Early on, Ulanzi focused on China and the U.S., where livestreaming and video content were rapidly scaling. The company adopted an online–offline model: presence domestically, and a global footprint across various renowned brands and its own independent website internationally. Offline, Ulanzi now appears in major retailers across Europe and North America.

Regional strategies differ:

• North America: Amazon, TikTok Shop, Temu
• Latin America: Mercado Libre, Amazon
• Southeast Asia: TikTok Shop, Shopee

Growth has been strong. By 2020, Ulanzi was shipping to 70 countries. Today, Vijim works with 570+ distributors across 80+ countries, with global coverage reaching 190+ markets.

Overseas revenue continues to rise, and projected revenue for 2025 is RMB 1.3 billion, doubling that of 2023.

2024: A Strategic Pivot to Deep Localization

William has divided the global market into seven major regions. While Europe and North America remain key revenue drivers, emerging markets such as Brazil, Indonesia and Mexico offer “structural growth opportunities” due to their fast-growing e-commerce environments.

In Brazil—where youth culture embraces high consumption and local manufacturing is limited—demand for high-quality, high-value Chinese products is particularly strong, enabling potential annual growth of 200%.

On social media, Ulanzi has built a full global marketing matrix, collaborating with local KOL/KOC communities. Its TikTok account has 860K+ followers, 4.4M likes, and a top-performing video with 38.3M views.

William has also launched his own personal creator account—not for traffic, but to gather product feedback and strengthen user connection. “Founders should stand with users,” he said. “The account has become a flywheel driving product iteration and brand growth.”

03 Looking Forward: Building One-Stop Services for the Creator Economy

Reflecting on China’s globalization journey, William believes the country has moved from supply-chain export to product export and is now entering an era of innovation-driven global expansion.

He advises emerging global entrepreneurs:

“Don’t chase easy wins or short-term trends. Focus on innovation. Build great products. That’s the real long-term advantage.”

Creator Economy: A Global Blue Ocean

William believes human civilization advances by preserving content—and its mediums. From text to multimedia to the future metaverse, every stage expands how information is recorded and experienced. With cameras, smartphones, software and AI-powered AIGC lowering creative barriers, “the trend toward universal content creation is undeniable.”

Looking ahead, Vijim aims for higher-quality growth and deeper global expansion. The company is strengthening competitiveness in mobile and Vlog camera accessories while expanding localized teams in Southeast Asia and Latin America. It also plans to establish subsidiaries or local teams in the U.S., Europe and the Middle East.

In the longer term, William hopes to expand innovation-driven businesses while globalizing China’s supply-chain capabilities, potentially through overseas manufacturing.

Vijim invests tens of millions of RMB annually in IT and intelligent-technology R&D—driving end-to-end digitalization, strengthening internal systems, and enabling new AI-hardware innovations designed to enhance creators’ productivity.

As the global creator economy accelerates, digital imaging accessories are entering a new era of unprecedented growth. Vijim’s first decade has been both a witness to and a participant in this transformation—rooted in mature Western markets while seizing opportunities in emerging regions.

As video becomes the “new mother tongue” of human expression, Ulanzi is no longer just a tool provider, but a gateway to everyday creativity. Standing at the threshold of its next decade, the company is poised for a larger global horizon.

Media Contact

Organization: Ulanzi

Contact
Person: Media Relations

Website:

https://www.ulanzi.com/

Email:

service@ulanzi.com

Contact Number: 18098963697

Country:United States

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Ulanzi’s Ten-Year Path to Market Leadership in Creator Accessories appeared first on
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Asia’s beloved lab-grown diamond brand CARAXY expands global presence with superior craftsmanship, pioneering brand values, and a mission to “Grow Your Love.”

HONG KONG SAR, 2 December 2025 — CARAXY, a pioneering brand in the lab-grown diamond industry since 2015, recently announced its high-end “DEFINITIES Diamonds 2.0 Version”.

Featuring the best D color and Hearts & Arrows 3Ex Cut, DEFINITIES 2.0 is guaranteed to be EXCEPTIONAL in diamond light performance analysis, the score and grading are described in the IGI × CARAXY co-branded certification, which is exclusively issued to CARAXY produced diamonds by International Gemological Institution – the world’s largest independent gem grading institution.

Setting New Standards in Lab-Grown Diamond Brilliance

In 2019, CARAXY first introduced DEFINITIES diamonds to the market, reflecting the state-of-the-art technology and craftsmanship of the brand. Diamond roughs for DEFINITIES are strictly selected from the whole production before cutting and polishing, they must be extremely white and transparent, and without any metal remains during the growth process, the cutting and polishing process of DEFINITIES is also far more complex than industry standard, all DEFINITIES diamond are specially made to a narrower parameter in terms of angles and percentage, bringing more brilliance to the diamonds but causing a lower percentage of yields and longer labour hours in production.

The market result was fabulous. With unmatched brilliance, DEFINITES soon occupied a major percentage of sales in CARAXY’s product portfolio , and a few other lab grown diamond players later on introduced higher standard cut diamonds to the market as well, interpreted as a strategy to compete with CARAXY’s DEFINITIES diamonds.

The DEFINITIES 2.0 improved in many aspects, the most obvious difference is that a diamond light performance analysis is conducted. IGI will examine diamond in terms of brightness, fire and contrast, and generate an overall result of light performance of the diamond, all DEFINITIES diamonds must be EXCEPTIONAL in light performance.

A Brand Built on “Grow Your Love” – A New Modern Romance

CARAXY leads with a different philosophy: “Grow Your Love”, based on the belief that love is a dynamic journey rather than a static symbol. This message has become a cultural touch point across Asia, resonating with young consumers seeking emotional authenticity. To execute the “grow your love” concept, CARAXY also integrates environmental action with brand values through its anti-desertification project located between the Tengger and Badain Jaran deserts. For every lab grown diamond engagement ring sold, the brand plants a saxaul tree in the conjunction of the two deserts. So far, thousands of trees are already build to this “CARAXY Love Forest”, and the brand announced a total target of 100,000 trees in the project. Customers could contribute directly to ecological restoration and they could also leave their love message on a wooden plate near the tree planted, making their engagement more meaningful.

The Brand Vision

The brand has maintained its leading position in diamond sales across major e-commerce events in its home market for three consecutive years, further strengthening its leadership in fine jewelry e-commerce. Continuing to expand its global presence, CARAXY is bringing top-quality lab-grown diamond jewelry to international markets at a very competitive price. “We never chase scale for sales,” said Leon, the founder of CARAXY. “What we pursue is a brand with soul – a symbol that remains commitment to emotional values, sustainable practices, and the belief that love will grow.”

Media Contact

Organization: CARAXY

Contact Person: Yuki Liao

Website: https://en.caraxy.com

Email: Send Email

City: Hong Kong

Country:China

Release id:37967

The post CARAXY announced DEFINITIES 2.0 – High-Quality Lab-grown Diamonds that Release Unmatched Brilliance appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section