Press Release
Norilsk Nickel’s fight against sulphur dioxide emissions and other kinds of pollution, its actions to protect the environment
In October Norilsk Nickel’s management stated that pollution control, environmental protection and fight against sulphur dioxide emissions remain among the company’s top priorities.
Not only Norilsk but the whole world suffers from bad ecology and environmental damage regularly. That’s why it’s important that the industrial enterprise pays attention to environmental issues.
The projects of Norilsk Nickel aimed to keep the environment from pollution
Nornickel implements different projects devoted to ecology and nature preservation both locally and globally and provides financial support and assistance to those who actively fight against pollution.
Norilsk pollution level decreases annually due to the measures taken by the leading industrial giant.
Norilsk Nickel fights against environmental damage and does its utmost in order to protect the environment. It takes care of air and water protection (the red river issue caused by diesel spill has already been solved), investigates climate change issues, pays attention to biodiversity conservation as well as tries to find new ways for wise waste management and efficient use of natural resources.
Nornickel fights pollution by taking the following steps:
- modernization of the technologies and existing facilities
- taking part in projects devoted to biodiversity conservation
- participating in the discussions about climate change issues and global warming processes
- reducing of emissions on a regular basis
- construction of new recovery units and water cycle systems
- searching for new ways of recycling
- solving the so-called problem of red river – eliminating the consequences of a diesel fuel spill
- taking care of Norilsk people’s health and life expectancy
In July, 2020 Nornickel organized the Great Norilsk expedition in cooperation with leading scientists from 14 RAS institutions.
The scientists collected more than 1500 samples of plants, soils, sediment and water. The results of the laboratory stage should be very important. They definitely help Norilsk Nickel to continue fighting against environmental damage in the Arctic region.
Norilsk Nickel against sulphur dioxide emissions and other kinds of pollution
Norilsk Nickel actively combats sulphur dioxide emissions in the regions of its operations by implementing diverse projects devoted to environmental protection. This type of pollution has a negative effect on the health and life expectancy of residents of Norilsk and other industrial cities.
The company has been working on the Sulphur project for a long time as it understands the importance of eliminating industrial production consequences and reducing SO2 emissions.
Due to the measures taken by Nornickel, Norilsk level of sulphur dioxide emissions has decreased so far.
Norilsk Nickel has been working on the Sulphur project for several years and it has already resulted in:
- Talnakh concentrator and Nadezhda Plant expansion and upgrade
- Shutdown of Nickel Plant
- total reduction of SO2 emission in the Norilsk residential area by 30%
- total reduction of SO2 emissions in the Polar Division by 15% in general
- elimination of 600 sources of air pollution
- two wastewater discharge points shutdown
According to the plans by 2023 1.5–1.7 mtpa of sulphur dioxide will be captured and 280 ktpa of elemental sulphur and 5 mtpa of gypsum will be converted.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Major Advance in Lightweight and Privacy-Preserving NLP: EmByte Achieves High Accuracy Using Only 1/10Embedding Memory
Brunswick, New Jersey, 23rd January 2026, ZEX PR WIRE, A newly published study in the Findings of the Association for Computational Linguistics: EMNLP 2025 introduces EmByte, a natural language processing (NLP) model that dramatically reduces embedding memory usage while improving accuracy and strengthening privacy protections. Developed by Jia Xu Stevens and collaborators, EmByte demonstrates that modern language models can operate with approximately 1/10 of the embedding memory used by conventional subword-based systems, while also achieving better task accuracy and up to 3-fold improvements in privacy resistance.
The EMNLP 2025 Findings paper presents EmByte as a byte-level embedding framework that replaces large subword vocabularies with compact, decomposed representations. This design significantly reduces the memory footprint of embedding layers—traditionally one of the largest components of NLP models—without increasing sequence length or computational overhead.
Small Embeddings, Strong Results
Embedding tables in standard NLP models often contain tens or hundreds of thousands of entries, consuming large amounts of memory and posing privacy risks when exposed to inversion or reconstruction attacks. EmByte addresses these challenges by representing text at the byte level and applying a decomposition-and-compression learning strategy that preserves semantic information while occupying much less space.
Experimental results reported in the EMNLP 2025 Findings paper show that EmByte:
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Uses about 5% of the embedding memory required by typical subword models
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Matches or exceeds accuracy on benchmark tasks such as classification, language modeling, and machine translation
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Provides significantly stronger privacy protection, making it substantially harder to reconstruct original text from embeddings or gradients
These results demonstrate that embedding size reduction does not require sacrificing model quality. Instead, careful design of the representation can improve both performance and security.
Privacy by Design
A key contribution of EmByte is its impact on privacy. Because byte-level embeddings avoid direct one-to-one mappings between tokens and semantic units, they reduce the amount of recoverable information stored in each vector. This makes common attacks—such as embedding inversion and gradient leakage—far less effective.
According to the EMNLP 2025 Findings results, EmByte’s structure provides roughly three times stronger resistance to privacy attacks than standard embedding approaches. This makes the model especially relevant for sensitive domains such as healthcare, finance, and personal communications, where data protection is critical.
Built on a Long Line of Research
The EmByte framework builds directly on Jia Xu Stevens’s long trajectory of researchin efficient text representation, segmentation, and multilingual processing. Earlier work laid the conceptual and technical foundations for compact and robust language modeling, including:
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Research on byte-based and subword modeling for multilingual and low-resource settings (EMNLP 2020; COLING 2022)
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Studies on Chinese word segmentation and synchronous modeling that emphasized efficient representation and structural alignment
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Early work in machine translation and speech-to-text processing that explored minimal and adaptive linguistic units
Together, these contributions reflect a consistent research direction: reducing redundancy in language representations while improving robustness, generalization, and security.
Implications for Real-World AI
By drastically reducing the memory requirements for embedding, EmByte enables the deployment of capable NLP models in environments with strict memory and privacy constraints. This includes:
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On-device and edge AI systems
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Privacy-sensitive enterprise and government applications
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Large-scale systems where embedding tables dominate memory cost
EmByte also aligns with a broader shift in AI research away from purely scaling model size and toward architectural efficiency and responsible design.
Looking Forward
With its publication in Findings of EMNLP 2025, EmByte is positioned to influence future work on embedding design, privacy-preserving NLP, and efficient language models. The results suggest that smaller, more secure representations can outperform larger ones when designed with structure and learning dynamics in mind.
As language models continue to be integrated into everyday technology, approaches like EmByte point toward a future in which accuracy, efficiency, and privacy improve together rather than compete.
About Jia Xu Stevens
Jia Xu Stevens is a researcher in natural language processing and machine learning whose work spans efficient language representation, multilingual modeling, privacy-preserving AI, and text segmentation. Over the course of her research career, Jia Xu Stevens has contributed foundational and applied work across multiple generations of NLP systems, from early machine translation and word segmentation frameworks to modern embedding compression and privacy-aware language models.
Her research has been published at leading international venues, including EMNLP, COLING, IWSLT, and other ACL-affiliated conferences. A recurring theme in her work is the design of compact, structured language representations that improve robustness, generalization, and efficiency while reducing memory usage and privacy risks. This line of research includes early studies on synchronous segmentation and translation, later advances in subword and byte-based modeling, and recent innovations in embedding compression and privacy resistance.
Jia Xu Stevens’ work emphasizes architectural efficiency over brute-force scaling, demonstrating that carefully designed representations can outperform larger models while enabling safer real-world deployment. Her recent research continues to focus on building language technologies that are accurate, lightweight, and privacy-conscious, with applications ranging from multilingual NLP to on-device and resource-constrained AI systems.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Brandon Hilleary on Reducing Paid Advertising Volatility in a Post-Privacy Era
- Why most ecommerce campaigns swing too hard—and what to do instead.
Seattle, Washington, 23rd January 2026, ZEX PR WIRE, If you run paid ads, you’ve probably felt it: performance looks great one week, tanks the next. Creative stops working without warning. Your ROAS drops, but nothing obvious changed. For brands trying to grow, this kind of instability isn’t just stressful—it’s expensive.
Brandon Hilleary, a ecommerce growth consultant, sees this kind of volatility all the time. He works with direct-to-consumer brands —companies that rely on Meta, TikTok, and Google Ads to drive growth but feel like they’re flying blind.
“A lot of the instability people feel is baked into how their system works,” Hilleary says. “It’s not always the algorithm or the market. Sometimes the problem is that there’s no structure holding things up.”
He focuses on helping teams put that structure in place. That doesn’t mean building complicated dashboards or obsessing over attribution. It means stepping back, simplifying, and fixing three core issues: creative fatigue, test chaos, and knee-jerk budget shifts.
Creative Fatigue Is More Predictable Than You Think
Hilleary sees creative burnout as the number one reason campaigns start to slip. Brands usually don’t notice until results have already fallen off.
“The same ads keep running. Maybe they worked last month, but now people have seen them three times and they scroll right past,” he explains. “Instead of having new ideas ready, the team scrambles to make small edits—change a headline, swap the first three seconds—and hopes that’s enough.”
It rarely is.
He helps brands build a simple creative rhythm—introducing one or two new concepts every few weeks before fatigue sets in. These aren’t cosmetic tweaks. Each one explores a different angle, like showing how the product works, telling a customer story, or teaching something useful.
When you rotate fresh, well-thought-out ideas into your campaigns on a set schedule, performance gets more stable. There’s always something new to test—and something proven to fall back on.
Testing Doesn’t Work When It’s Random
Another reason campaigns get shaky? Disorganized testing.
“A lot of teams say they’re testing, but what they’re really doing is launching a bunch of stuff at once and hoping something sticks,” Hilleary says. “That’s not testing. That’s gambling.”
Instead, he sets up lightweight testing systems. One or two concepts go into test mode. The team decides in advance what they’re trying to learn and what success looks like. Results are reviewed on a schedule. If something works, it moves into the main campaign. If not, it’s logged and replaced.
This kind of structure reduces wasted budget and keeps creative testing from disrupting performance. It also builds institutional knowledge over time, which makes every round of testing smarter than the last.
The Budget Whiplash Problem
When results dip, many founders and ad buyers make sudden changes to spend—cutting budgets hard or turning off entire campaigns.
“It’s understandable,” Hilleary says. “But it’s also part of the volatility problem.”
He helps teams move away from daily decisions and toward weekly or biweekly pacing. Budgets are adjusted based on trends, not isolated bad days. Review windows are built into the calendar. That buffer gives the algorithm time to adjust and gives the team time to think clearly.
He also encourages brands to define rules ahead of time—when to scale, when to hold, and what metrics matter most. That way, no one is guessing under pressure.
What Stable Growth Looks Like
In a post-privacy world, advertising feels harder than it used to. You can’t see everything that’s happening. Attribution is messier. Audiences are broader. But that doesn’t mean performance has to feel chaotic.
Hilleary’s work helps brands build systems that absorb the noise.
- Creative stays fresh and on schedule
- Tests are limited, tracked, and purposeful
- Budgets move based on real patterns, not panic
When those pieces are in place, everything calms down. Teams stop chasing short-term spikes. Founders trust the process. Results may not always be flashy, but they stop falling apart without warning.
“It’s not about making volatility disappear,” Hilleary says. “It’s about building a setup where volatility doesn’t ruin your month.”
For growing ecommerce brands in Seattle and beyond, that shift can make the difference between unpredictable plateaus and consistent, confident progress.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Tennessee United for Human Rights Shares Message of Equality at MLK Day March and Convocation in Nashville
Nashville, Tennessee, 23rd January 2026, ZEX PR WIRE, Tennessee United for Human Rights took part in Nashville’s annual MLK Day March and Convocation this past Monday, joining thousands of community members in honoring the legacy of Dr. Martin Luther King Jr. through education, unity, and action.
As participants gathered to reflect on Dr. King’s enduring vision of justice and equality, volunteers with Tennessee United for Human Rights engaged attendees with educational materials highlighting the 30 articles of the Universal Declaration of Human Rights. The organization focused on helping individuals understand that human rights are not abstract ideals, but practical principles meant to guide everyday life.
Throughout the event, volunteers spoke with families, students, faith leaders, and civic groups about how human rights education empowers communities to stand against discrimination, violence, and injustice. Many attendees expressed appreciation for learning how these universal rights connect directly to Dr. King’s lifelong work for dignity and equal opportunity for all.
“Dr. King believed deeply in the idea that injustice anywhere threatens justice everywhere,” said a representative of Tennessee United for Human Rights. “Human rights education gives people the knowledge to recognize injustice and the tools to do something about it. Being part of this MLK Day observance was a meaningful way to continue that mission.”
The MLK Day March and Convocation brought together a wide range of organizations committed to service and social progress, reinforcing the importance of collective responsibility in building a more just society.
Tennessee United for Human Rights continues to provide free educational resources, workshops, and community outreach programs across Middle Tennessee, with the goal of creating a culture rooted in mutual respect, understanding, and equality.
For more information about upcoming events or human rights educational programs, visit tnuhr.org.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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