Press Release
NEU The Second Stop Of The Global Brand Event In Moscow
On November 15, the second station of the NEU FUND global brand event line opened in Moscow, the Russian capital.
At the press conference of the Moscow Convention and Exhibition Center, June, the marketing director of NEU FUND Greater China, praised Moscow’s historical accumulation and scenic spots. As a city with both tradition and modern charm, the landscape planning is also very beautiful, hidden in a green sea It deserves to be called the “Forest Capital”. At the meeting, June and node leader Hebe signed a strategic cooperation agreement, announcing the establishment of NEU’s second global strategic node in Moscow after Singapore.
In 2019, Moscow was selected as the “Best Tourist City” by the World Tourism Awards. According to a report issued by the Moscow Tourism Capital Committee, about 12.8 million tourists visited Moscow in 2010, and the number of tourists increased to more than 23.5 million in 2018. The number of local tourists increased by nearly 33% over the same period last year. It is worth mentioning that among foreign tourists to Moscow, the number of tourists from China is the largest.
Based on the deep connectivity of the tourism industry between China and Russia, Hebe, the head of the Moscow node, is full of confidence in the progress of NEU FUND in the Russian market. He said that NEU is an ecosystem based on blockchain + finance + pan-tourism, and Russia has been looking for a project where blockchain can truly land. In the end, they chose the tourism industry.
First of all, the tourism industry market has a large volume and radiation area, and it is also an important industrial component of Moscow. According to estimates by authoritative organizations, the total world tourism industry will reach US$9.2 trillion in the next 10 years; secondly, the development of the tourism industry has many problems at the same time, such as information asymmetry, malicious competition, difficulty in big data integration, and cross-border There are many difficulties such as complicated payment.
The use of blockchain technology can solve these problems. In the future, tourists traveling in any country and region in the world can use NEU for payment and transactions. In Russia, Hebe stated that they have signed cooperation agreements with many scenic spots and business ecosystems, which will promote the continuous enrichment of NEU usage scenarios and ecology.
(Hebe, head of NEU FUND Moscow node, signed a contract with China Marketing Director June)
June stated that the global tourism industry has broad market prospects, especially since China, as the world’s second largest economy, has a population of 1.4 billion, and the number of domestic and overseas tourists each year is extremely large.
In 2019, China’s online outbound travel market reached 1.487 billion yuan, a year-on-year increase of 23.7% compared to 2018. With the support of the world’s top investment and financing institutions, NEU Fund actively responded to the policies of the Chinese government, based on blockchain + finance +Pan-tourism, will give full play to its own advantages, continue to integrate advantageous resources, participate in emerging fields such as the Internet of Things, cloud computing, big data, artificial intelligence, digital new infrastructure, and continue to empower various industries to provide a strong force for China’s economic and social development Support.
With the continuous advancement of the global market layout, NEU will lead the new distributed business ecology of the blockchain + pan-tourism industry, create a comfortable and convenient travel experience for billions of people around the world, and continue to empower the development of the global digital economy!
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
The brand holds about 60 percent of the country’s pod system market and around 80 percent of its German shipments are in reusable formats, with four products honoured this year by the German Design Award and the CMF Design Awards
United States, 1st Jun 2026, –
Global vape brand ELFBAR today set out how its German business has shifted toward reusable pod systems over the past several product cycles, following recognition of four of its products by the German Design Award and the International CMF Design Awards in 2026.
The two juries honoured the ELFX Mini, the ELFX 2, the ELFA Master Stein and the ELFA pod system. The group together accounts for a meaningful share of ELFBAR’s German sales. The German Design Award is organised by the German Design Council. The International CMF Design Awards evaluates excellence in colour, material and finish. ELFA Master Stein and ELFX Mini are now available in Germany.
What the data shows
According to internal company data, ELFBAR holds about 60 percent of the German pod system category. That makes it the largest player in the country’s largest vape submarket. Prefilled and refillable products — the ELFX and ELFA pod systems and the ELFLIQ e-liquid range — make up roughly 80 percent of the company’s shipments to Germany. Single-use formats, once a defining part of the category, no longer drive the brand’s German business.
The product mix has shifted gradually rather than overnight. The change reflects deliberate prioritisation inside the company: ELFBAR has steadily reduced the share of single-use formats in its German offer and reinvested behind devices that can be refilled, recharged and serviced over a longer life.
Design language
The shift toward reusable formats has been accompanied by a change in how ELFBAR’s products look and feel. The ELFX and ELFA series — including the four products honoured this year — share a quieter design vocabulary than the bright single-use silhouettes that defined the category’s earliest growth. Colour palettes are subdued. Casings are contoured for one-handed use. Materials are selected for grip and longevity. Branding is small.
“Good design should feel confident, not loud,” said Becky Liu, Head of Industrial Design at ELFBAR. “With ELFX and ELFA, we focus on a clean-cut form, precision, and a calm material touch-feel to bring an elegant and intuitive user experience.”
That visual approach has now been independently endorsed. The German Design Award named the ELFX Mini and the ELFA Master Stein as 2026 winners. The CMF Design Awards recognised both the ELFA Master Stein and the ELFX 2. The combined recognition applies standards normally used to assess mainstream consumer electronics to a category that has historically been judged on different terms.
The reusable approach in practice
ELFBAR describes its reusable design approach in three working principles, drawn from how the products are engineered and sold rather than from marketing language.
The first is that components are designed to be replaceable. Pods, cartridges and, in some models, batteries can be exchanged so that the body of the device stays in use beyond the life of any single consumable.
The second is that everyday friction is engineered out of the product. Visible e-liquid windows, magnetically secured cartridges, structured status displays and adjustable airflow and power settings are integrated to reduce small daily annoyances that often push users back to single-use products.
The third is that safety features are built into the cartridge. The ELFX POD 2.0 generation, which launches with ELFX 2 in Germany in June 2026, adds a child lock, an upgraded airway for richer flavour, and a 5A leakproof system designed to contain e-liquid during everyday use.
The regulatory backdrop
The shift inside ELFBAR’s German business has played out against a broader change in European regulation. National-level restrictions on disposable products, higher expectations around packaging and e-waste, and closer scrutiny of product safety have all put pressure on bright, short-lived devices. Brands able to demonstrate genuine reusability, supported by replaceable components, accessible spare parts and durable design, are increasingly separated by retailers and regulators from those that cannot.
ELFBAR’s German position is being treated inside the company as a test case for how the rest of its European business will be structured. The plan is to introduce the award-winning ELFX and ELFA designs to additional European markets in due course, with ELFX 2 leading the next wave from Germany in June 2026.
— ENDS —
About ELFBAR
ELFBAR is a pioneer in the global vaping industry. Since its inception in 2018, it has been providing a distinct and diverse vaping experience with innovation at its core. ELFBAR stays committed to youth access prevention and sustainable growth as a leading brand favoured and used by tens of millions of adult smokers and ex-smokers worldwide as an alternative to smoking. For more information, please visit elfbar.de.
Media Contact
Organization: HG INNOVATION LIMITED
Contact
Person: Media Relations
Website:
https://www.elfbar.de/
Email:
marketing@elfbar.de
Country:United States
The post
ELFBAR’s German Business Is Now Built Around Reusable Pod Systems appeared first on
Brand News 24.
It is provided by a third-party content
provider. Brand News 24 makes no
warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
The brand holds about 60 percent of the country’s pod system market and around 80 percent of its German shipments are in reusable formats, with four products honoured this year by the German Design Award and the CMF Design Awards
United States, 1st Jun 2026, –
Global vape brand ELFBAR today set out how its German business has shifted toward reusable pod systems over the past several product cycles, following recognition of four of its products by the German Design Award and the International CMF Design Awards in 2026.
The two juries honoured the ELFX Mini, the ELFX 2, the ELFA Master Stein and the ELFA pod system. The group together accounts for a meaningful share of ELFBAR’s German sales. The German Design Award is organised by the German Design Council. The International CMF Design Awards evaluates excellence in colour, material and finish. ELFA Master Stein and ELFX Mini are now available in Germany.
What the data shows
According to internal company data, ELFBAR holds about 60 percent of the German pod system category. That makes it the largest player in the country’s largest vape submarket. Prefilled and refillable products — the ELFX and ELFA pod systems and the ELFLIQ e-liquid range — make up roughly 80 percent of the company’s shipments to Germany. Single-use formats, once a defining part of the category, no longer drive the brand’s German business.
The product mix has shifted gradually rather than overnight. The change reflects deliberate prioritisation inside the company: ELFBAR has steadily reduced the share of single-use formats in its German offer and reinvested behind devices that can be refilled, recharged and serviced over a longer life.
Design language
The shift toward reusable formats has been accompanied by a change in how ELFBAR’s products look and feel. The ELFX and ELFA series — including the four products honoured this year — share a quieter design vocabulary than the bright single-use silhouettes that defined the category’s earliest growth. Colour palettes are subdued. Casings are contoured for one-handed use. Materials are selected for grip and longevity. Branding is small.
“Good design should feel confident, not loud,” said Becky Liu, Head of Industrial Design at ELFBAR. “With ELFX and ELFA, we focus on a clean-cut form, precision, and a calm material touch-feel to bring an elegant and intuitive user experience.”
That visual approach has now been independently endorsed. The German Design Award named the ELFX Mini and the ELFA Master Stein as 2026 winners. The CMF Design Awards recognised both the ELFA Master Stein and the ELFX 2. The combined recognition applies standards normally used to assess mainstream consumer electronics to a category that has historically been judged on different terms.
The reusable approach in practice
ELFBAR describes its reusable design approach in three working principles, drawn from how the products are engineered and sold rather than from marketing language.
The first is that components are designed to be replaceable. Pods, cartridges and, in some models, batteries can be exchanged so that the body of the device stays in use beyond the life of any single consumable.
The second is that everyday friction is engineered out of the product. Visible e-liquid windows, magnetically secured cartridges, structured status displays and adjustable airflow and power settings are integrated to reduce small daily annoyances that often push users back to single-use products.
The third is that safety features are built into the cartridge. The ELFX POD 2.0 generation, which launches with ELFX 2 in Germany in June 2026, adds a child lock, an upgraded airway for richer flavour, and a 5A leakproof system designed to contain e-liquid during everyday use.
The regulatory backdrop
The shift inside ELFBAR’s German business has played out against a broader change in European regulation. National-level restrictions on disposable products, higher expectations around packaging and e-waste, and closer scrutiny of product safety have all put pressure on bright, short-lived devices. Brands able to demonstrate genuine reusability, supported by replaceable components, accessible spare parts and durable design, are increasingly separated by retailers and regulators from those that cannot.
ELFBAR’s German position is being treated inside the company as a test case for how the rest of its European business will be structured. The plan is to introduce the award-winning ELFX and ELFA designs to additional European markets in due course, with ELFX 2 leading the next wave from Germany in June 2026.
— ENDS —
About ELFBAR
ELFBAR is a pioneer in the global vaping industry. Since its inception in 2018, it has been providing a distinct and diverse vaping experience with innovation at its core. ELFBAR stays committed to youth access prevention and sustainable growth as a leading brand favoured and used by tens of millions of adult smokers and ex-smokers worldwide as an alternative to smoking. For more information, please visit elfbar.de.
Media Contact
Organization: HG INNOVATION LIMITED
Contact
Person: Media Relations
Website:
https://www.elfbar.de/
Email:
marketing@elfbar.de
Country:United States
The post
ELFBAR’s German Business Is Now Built Around Reusable Pod Systems appeared first on
Brand News 24.
It is provided by a third-party content
provider. Brand News 24 makes no
warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Reusable device debuts with the new ELFX POD 2.0 generation, featuring a child lock, an upgraded airway and a 5A leakproof system
United States, 1st Jun 2026, –
Global vape brand ELFBAR will launch the ELFX 2, a reusable pod system already honoured by the International CMF Design Awards, in Germany in June 2026. The device will be the first in the company’s lineup to ship with the new ELFX POD 2.0 cartridge generation, which adds three upgrades focused on safety, flavour delivery and leakage protection.
ELFX 2 will go on sale through ELFBAR’s authorised retail and online channels. Specific on-sale dates, pricing and full channel availability will be confirmed closer to launch. The product is intended for adult smokers and ex-smokers as an alternative to combustible tobacco.
What is new in ELFX POD 2.0
The ELFX POD 2.0 cartridge generation ships standard with ELFX 2 in Germany and changes three things from the prior generation.
The first is a child lock. The dedicated locking mechanism is designed to make unintended activation by a child significantly less likely. The feature reflects ELFBAR’s youth access prevention commitments and aligns with European regulatory expectations around pod-level safety engineering.
The second is an upgraded internal airway. The redesigned airflow path is tuned for more consistent flavour expression across the life of the pod. This is an area where adult users moving from disposable to reusable formats have historically reported the largest gap.
The third is a 5A leakproof system. The architecture is intended to keep e-liquid contained during everyday pocket carry, temperature change and travel. Leakage has been one of the most common complaints across the wider pod system category, and addressing it has been a focus of ELFBAR’s engineering team for the past two product cycles.
The device itself
ELFX 2 is a reusable device with a refillable architecture, a rechargeable battery and replaceable pods. Its physical design earned the CMF Design Award earlier this year, in a cycle that also recognised the ELFA Master Stein. Sister product ELFX Mini, alongside the ELFA Master Stein, won the German Design Award in the same year. ELFA Master Stein and ELFX Mini are now available in Germany.
The casing is contoured for one-handed grip. The colour palette is subdued and the material finish is low-gloss. Pods are held in place magnetically and click into position without alignment effort. The e-liquid window keeps refill timing intuitive. The status display communicates battery and pod state at a glance. Airflow and power settings can be adjusted by the user.
“Good design should feel confident, not loud,” said Becky Liu, Head of Industrial Design at ELFBAR. “With ELFX and ELFA, we focus on a clean-cut form, precision, and a calm material touch-feel to bring an elegant and intuitive user experience.”
Why Germany first
Germany is ELFBAR’s largest European market. The company reports a 60 percent share of the country’s pod system category, based on internal data. Prefilled and refillable products — including the ELFX and ELFA pod systems and the ELFLIQ e-liquid range — make up roughly 80 percent of its German shipments. The country has also been the first market to receive several previous ELFBAR product introductions, and the company’s local distribution footprint is the deepest of any of its European markets.
The June launch puts ELFX 2 into German retail at the same moment that European regulators are tightening rules on disposable formats and packaging waste. Reusable pod systems with replaceable components are increasingly being treated by retailers as a separate product category from disposable vapes, and ELFX 2 is positioned within that distinction.
European rollout to follow
ELFX 2 will be the lead product in ELFBAR’s broader European introduction of the award-winning ELFX and ELFA designs. Subsequent market launches will follow Germany in waves. Dates, pricing and channel partners will be communicated market by market.
— ENDS —
About ELFBAR
ELFBAR is a pioneer in the global vaping industry. Since its inception in 2018, it has been providing a distinct and diverse vaping experience with innovation at its core. ELFBAR stays committed to youth access prevention and sustainable growth as a leading brand favoured and used by tens of millions of adult smokers and ex-smokers worldwide as an alternative to smoking. For more information, please visit elfbar.de.
Media Contact
Organization: HG INNOVATION LIMITED
Contact
Person: Media Relations
Website:
https://www.elfbar.de/
Email:
marketing@elfbar.de
Country:United States
The post
ELFBAR to Launch Award-Winning ELFX 2 Pod System in Germany in June 2026 appeared first on
Brand News 24.
It is provided by a third-party content
provider. Brand News 24 makes no
warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
ELFBAR’s German Business Is Now Built Around Reusable Pod Systems
ELFBAR’s German Business Is Now Built Around Reusable Pod Systems
ELFBAR to Launch Award-Winning ELFX 2 Pod System in Germany in June 2026
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