Press Release
Mixing Human and Artificial Intelligence to Empower Brand Communication for Founders introducing OPENIDEA.biz

OPENIDEA.biz’s tools combine human expertise and AI to address key challenges in brand communication, offering founders the support needed to clarify purpose, communicate effectively, and foster innovation.
Verona, Veneto Jun 11, 2024 (Issuewire.com) – OPENIDEA.biz is dedicated to empowering businesses and non-profits through innovative communication strategies and tools. Founded by Ivan Turatti, it provides a comprehensive framework and AI-powered assistance to help organizations achieve their communication goals and make a positive impact in their respective fields.
In today’s fast-paced business environment, many founders struggle with core issues such as lack of purpose clarity, ineffective communication, and the absence of brainstorming support.
According to a Global Entrepreneurship Monitor (GEM) report, approximately 40% of entrepreneurs struggle to articulate a clear sense of purpose as their businesses grow. This lack of clarity often leads to misalignment and strategic drift. A study by Harvard Business Review found that around 35% of entrepreneurs report difficulties in effectively communicating their strategic vision and core values to external advisors, leading to suboptimal consultant relationships. Furthermore, the Kauffman Foundation reports that 50% of solo entrepreneurs feel isolated and lack access to a supportive network for brainstorming and feedback.
To address these critical challenges and empower founders and freelancers, OPENIDEA.biz has developed The OPEN IDEA Power Book and yOCA AI (your OPEN Communication Assistant).
The Implications of These Challenges
Without a clear purpose, founders often struggle to inspire their teams, attract customers, and align their business strategies. Ineffective communication can lead to misunderstandings, missed opportunities, and inefficiencies. The lack of a brainstorming partner can leave founders feeling isolated and unsure about their decisions, leading to stagnation and missed potential innovations.
How The OPEN IDEA Power Book and yOCA Solve These Issues
Developed by communication expert Ivan Turatti, The OPEN IDEA Power Book is a comprehensive framework designed to help founders and organizations systematically develop their communication strategies. This unique tool aids users in defining their purpose, understanding their audience, and creating compelling narratives that resonate with their target market.
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Purpose Clarity: The Power Book guides users through a structured path starting with the Power Assessment and Purpose Explorer steps. These sections help founders deeply explore their motivations, values, and the impact they aim to create, ensuring a crystal-clear articulation of their business purpose.
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Effective Communication: Each step of the Power Book provides a blueprint for founders to gather essential data, understand their competitive landscape, define their unique positioning, map their network, and establish a strong, purpose-driven brand identity with an engagement and action plan. This foundation enables more precise and impactful communication with consultants, stakeholders, and the broader market.
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Brainstorming Support: yOCA, the AI-powered assistant, complements the Power Book by offering real-time support in market research, content generation, and strategic planning. yOCA’s ability to provide insights and brainstorm ideas ensures that founders are never alone in their journey. It acts as a reliable partner, ready to assist with idea validation, feedback, and continuous improvement.
“In over 24 years in the communication market, I have talked to hundreds of business and nonprofit founders, in different niches and stages of their journey, from startups to established entrepreneurs, solopreneurs, and freelancers. The key to their success started when they finally managed to establish strong, purpose-driven communication foundations for their brands,” says Ivan Turatti, founder of OPENIDEA.biz. “My goal with the Power Book and yOCA is to provide a structured path and continuous support, ensuring that every founder can achieve clarity and communicate their vision effectively.”
To support founders in understanding if they could benefit from its services, OPENIDEA.biz is offering FREE Power Assessments and demos of yOCA. Interested individuals can visit www.openidea.biz to book their session and start their journey toward effective communication and business growth.
Source :OPENIDEA.biz
This article was originally published by IssueWire. Read the original article here.
COMTEX_453663283/2777/2024-06-11T10:56:57
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
VitaOptix Asia Pacific Business Expansion and Otica Brand Launch
Strategic Expansion with AI and Spectral Technology
Shanghai, China, 15th Jan 2026 – Global AI spectral skin technology company VitaOptix (UK) today announced two strategic milestones: the launch of its Asia-Pacific R&D Center in Shanghai, China, and the opening of its Bangkok Market Operations Center in Thailand. These developments mark the company’s entry into the Southeast Asian market.
Alongside this expansion, VitaOptix introduced Otica, a specialized intimate health brand. The brand is scheduled to introduce an AI Intimate Detection System and Pelvic Floor Magnetic Therapy Solution to the Thai market to provide standardized women’s health management options.

Infrastructure Development: China R&D Center and Thailand Hub
The Shanghai base serves as the first overseas R&D center for VitaOptix, focusing on the development of AI spectral algorithms and clinical validation systems. The facility is staffed by a 30-member interdisciplinary team, including optical engineers, biologists, and AI specialists. Dr. Chen, Head of the Center, stated: “We are adapting the AI spectral technology from our skin analyzers to gynecological detection scenarios to enhance diagnostic precision in the intimate health sector.” The development of the next-generation AI multimodal detection robot, Intima AI Robot, is led by this center and is scheduled for release in 2026.
Based in Bangkok, the Thailand Market Operations Center provides localized services and plans to collaborate with medical aesthetics institutions. Dr. Stefan Müller, Founder of VitaOptix, stated: “Thailand’s annual medical tourism revenue exceeds $7 billion. We chose to establish a foothold here due to its mature private healthcare network and open policy environment, making it a strategic pivot to tap into the 600-million-person ASEAN market.”

Otica Brand: Integration of Technology in Health Management
Utilizing technical resources from the China R&D Center, VitaOptix launched the Otica brand, applying AI spectral technology to female health management. The brand’s technology suite focuses on non-invasive assessment and rehabilitation support.
The product line includes an AI Intimate Detection Device that utilizes multi-spectral imaging and AI deep learning for the assessment of female health indicators. For rehabilitation, the brand offers a Pelvic Floor Magnetic Therapy Device, which employs targeted electromagnetic pulses and biofeedback to support pelvic organ recovery. Additionally, Otica provides health care solutions combining EMS and SPA regulation therapy for tissue management and care.
“Traditional gynecological exams often rely on invasive methods, whereas Otica’s AI spectral detection completes an assessment in 3 minutes,” said Dr. Chen.

Market Context: Health Management Trends
This expansion represents the transition of VitaOptix from skin detection to deep tissue health management. Market observations from Frost & Sullivan indicate that the intimate health sector is experiencing growth exceeding 25% annually. The application of AI spectral technology establishes a technical barrier for the Otica brand, while the establishment of the Thailand center is expected to facilitate procurement processes for beauty institutions across Southeast Asia.
Media Contact
Organization: Shanghai VitaOptix Technology Co., LTD.
Contact Person: Stefan
Website: https://www.vitaoptix.com/
Email: Send Email
City: Shanghai
Country:China
Release id:40195
Disclaimer: This content includes references to health-related technologies and is provided for general informational purposes only. It does not constitute medical, diagnostic, or therapeutic advice, nor does it make claims regarding clinical outcomes or effectiveness.
The post VitaOptix Asia Pacific Business Expansion and Otica Brand Launch appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
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Press Release
Stelios Tzellos Co-Authors Research on EBV Transcriptional Activation and CXCR7 Expression
LONDON, UK, 15th January 2026, ZEX PR WIRE, Stelios Tzellos, Ph.D., is the co-author of multiple peer-reviewed research studies focused on gene regulation by the Epstein-Barr virus (EBV), particularly the molecular differences between EBV type 1 and type 2 strains. His contributions to the field of viral oncology and transcriptional regulation were developed during his doctoral training at Imperial College London, where he earned a Ph.D. in Molecular Biology following undergraduate and master’s degrees in Biochemistry.
His work has been published in journals such as the Journal of General Virology, where he is listed as first author on the 2014 study titled “EBV EBNA-2 type 1 and type 2 proteins induce expression of the cellular CXCR7 and EBI2 genes through a mechanism involving a common motif in their transactivation domains.” This study is indexed in PubMed under PMID 25436768.
The study investigates how a single amino acid substitution (S442D) in the EBNA-2 protein from EBV type 2 can convert it to a phenotype more similar to that of type 1 EBNA-2, which is more efficient at transforming B cells. The findings contribute to the understanding of how sequence variation in viral proteins can lead to differences in their ability to activate both viral and host cell genes involved in cell proliferation and transformation.
The researchers found that type 1 EBNA-2 induced stronger activation of the viral LMP-1 gene and the cellular CXCR7 gene, both of which are associated with enhanced B-cell growth and survival. Using chromatin immunoprecipitation (ChIP) assays, the study showed that type 1 EBNA-2 had stronger binding to regulatory regions of these genes compared to type 2 EBNA-2. Motif analysis identified an ETS-IRF composite element that may account for these differences in transcriptional activation.
This work adds to the field’s understanding of how EBV contributes to the development of lymphoproliferative diseases and certain types of cancer. The research has implications for the study of viral oncogenesis and may inform future therapeutic approaches that target EBV-mediated signaling pathways.
In addition to the 2014 study, Stelios Tzellos is listed as a co-author on other EBV-related publications that investigate the molecular basis of differential gene activation by EBNA-2. These include contributions to studies that used 5′ RACE to identify transcription start sites in EBNA-2-regulated genes and that evaluated how amino acid changes influence protein-DNA interactions at key promoter regions.
During his time at Imperial College London, Dr. Tzellos worked in a laboratory environment applying molecular biology techniques such as site-directed mutagenesis, luciferase reporter assays, and chromatin immunoprecipitation to explore these mechanisms. His work involved generating and testing EBNA-2 variants to better understand how small sequence changes can result in functional differences in gene expression.
Although he transitioned to a career in pharmaceutical analytics and forecasting after completing his Ph.D., Dr. Tzellos’ academic work continues to be cited in molecular virology and EBV-related research. His publications remain part of the foundational literature exploring the transcriptional control functions of EBV nuclear antigens and their relevance to B-cell biology.
For access to the full publication, readers may refer to:
PubMed: PMID 25436768
Dr. Tzellos currently resides in the United Kingdom and continues to work in the pharmaceutical sector in analytics roles. His early scientific work in viral gene regulation continues to inform his approach to evidence evaluation and scientific rigor.
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Press Release
Roger Haenke of San Diego Reflects on a Career of Leadership Across Healthcare, Education, and Ministry
San Diego, California, 15th January 2026, ZEX PR WIRE, Roger Haenke has built a career defined by leadership, responsibility, and service across healthcare systems, academic institutions, and ordained ministry. His professional life spans more than four decades and reflects sustained work within complex organizations that required accountability, care, and long-term commitment to people and systems.
Roger Haenke began his career in ministry after completing graduate theological education and ordination in 1991. He served multiple parishes in North Dakota, where his responsibilities included pastoral care, preaching, education, and administration. These early roles required oversight of parish operations, budgeting, personnel management, and stewardship alongside direct support of individuals and families. From the beginning, Roger Haenke’s work blended human care with organizational leadership.
After discernment, Roger Haenke transitioned from active Roman Catholic ministry into healthcare. He pursued nursing education and entered clinical practice before moving into administrative and leadership roles. His healthcare career expanded across pediatric specialty clinics, perinatal and neonatal services, senior care, community health programs, and hospital operations. Roger Haenke worked within large healthcare systems in Minnesota, Washington, and California, where he managed teams, budgets, regulatory requirements, and quality initiatives.
In San Diego, Roger Haenke held senior leadership roles at Sharp HealthCare, St. Paul’s Senior Services, and Family Health Centers of San Diego. His work involved oversight of nursing operations, program development, staff training, compliance, and patient-centered care delivery. Roger Haenke guided teams through operational change while maintaining focus on safety, communication, and professional accountability. His leadership responsibilities required balancing organizational demands with the needs of patients, families, and staff.
Education remained central to Roger Haenke’s career. He joined the faculty at San Diego State University, where he taught nursing leadership, financial management in healthcare systems, professional development, and community nursing. Roger Haenke’s teaching emphasized real-world application, ethical leadership, and clarity in decision-making. He taught future nurses how systems function and how leadership choices affect patient care and team stability. Roger Haenke remained in this role until retiring from the university in 2025.
Alongside healthcare and education, Roger Haenke continued ordained ministry following further preparation and discernment. His parish roles in the San Diego region required preaching, pastoral care, formation, administration, and congregational leadership. Roger Haenke worked with congregations during periods of transition, supporting both individuals and governance structures. His ministry reflected the same leadership principles present in his healthcare and academic work. Presence, responsibility, and care within defined systems.
Throughout his career, Roger Haenke worked within institutions that depend on trust and structure. Hospitals, universities, and parishes each require leaders who understand systems and people. Roger Haenke’s approach remained consistent. Listen carefully. Act responsibly. Support individuals within organizational realities.
As Roger Haenke enters a new chapter, his work is no longer centered on full-time institutional leadership. This transition reflects continuity rather than departure. His experience across healthcare, education, and ministry informs how he continues to engage with community life in San Diego. The focus is now on steady involvement shaped by decades of responsibility and service.
Roger Haenke’s career stands as a record of leadership grounded in care, structure, and long-term commitment to people and institutions.
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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