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Mixing Human and Artificial Intelligence to Empower Brand Communication for Founders introducing OPENIDEA.biz

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The OPEN IDEA Power Book  yOCA AI powertoyourpurpose

OPENIDEA.biz’s tools combine human expertise and AI to address key challenges in brand communication, offering founders the support needed to clarify purpose, communicate effectively, and foster innovation.

Verona, Veneto Jun 11, 2024 (Issuewire.com) – OPENIDEA.biz is dedicated to empowering businesses and non-profits through innovative communication strategies and tools. Founded by Ivan Turatti, it provides a comprehensive framework and AI-powered assistance to help organizations achieve their communication goals and make a positive impact in their respective fields.

In today’s fast-paced business environment, many founders struggle with core issues such as lack of purpose clarity, ineffective communication, and the absence of brainstorming support.

According to a Global Entrepreneurship Monitor (GEM) report, approximately 40% of entrepreneurs struggle to articulate a clear sense of purpose as their businesses grow. This lack of clarity often leads to misalignment and strategic drift. A study by Harvard Business Review found that around 35% of entrepreneurs report difficulties in effectively communicating their strategic vision and core values to external advisors, leading to suboptimal consultant relationships. Furthermore, the Kauffman Foundation reports that 50% of solo entrepreneurs feel isolated and lack access to a supportive network for brainstorming and feedback.

To address these critical challenges and empower founders and freelancers, OPENIDEA.biz has developed The OPEN IDEA Power Book and yOCA AI (your OPEN Communication Assistant).

The Implications of These Challenges

Without a clear purpose, founders often struggle to inspire their teams, attract customers, and align their business strategies. Ineffective communication can lead to misunderstandings, missed opportunities, and inefficiencies. The lack of a brainstorming partner can leave founders feeling isolated and unsure about their decisions, leading to stagnation and missed potential innovations.

How The OPEN IDEA Power Book and yOCA Solve These Issues

Developed by communication expert Ivan Turatti, The OPEN IDEA Power Book is a comprehensive framework designed to help founders and organizations systematically develop their communication strategies. This unique tool aids users in defining their purpose, understanding their audience, and creating compelling narratives that resonate with their target market.

  • Purpose Clarity: The Power Book guides users through a structured path starting with the Power Assessment and Purpose Explorer steps. These sections help founders deeply explore their motivations, values, and the impact they aim to create, ensuring a crystal-clear articulation of their business purpose.

  • Effective Communication: Each step of the Power Book provides a blueprint for founders to gather essential data, understand their competitive landscape, define their unique positioning, map their network, and establish a strong, purpose-driven brand identity with an engagement and action plan. This foundation enables more precise and impactful communication with consultants, stakeholders, and the broader market.

  • Brainstorming Support: yOCA, the AI-powered assistant, complements the Power Book by offering real-time support in market research, content generation, and strategic planning. yOCA’s ability to provide insights and brainstorm ideas ensures that founders are never alone in their journey. It acts as a reliable partner, ready to assist with idea validation, feedback, and continuous improvement.

“In over 24 years in the communication market, I have talked to hundreds of business and nonprofit founders, in different niches and stages of their journey, from startups to established entrepreneurs, solopreneurs, and freelancers. The key to their success started when they finally managed to establish strong, purpose-driven communication foundations for their brands,” says Ivan Turatti, founder of OPENIDEA.biz. “My goal with the Power Book and yOCA is to provide a structured path and continuous support, ensuring that every founder can achieve clarity and communicate their vision effectively.”

To support founders in understanding if they could benefit from its services, OPENIDEA.biz is offering FREE Power Assessments and demos of yOCA. Interested individuals can visit www.openidea.biz to book their session and start their journey toward effective communication and business growth.

Media Contact

OPENIDEA.biz

*****@openidea.biz

https://www.openidea.biz

Source :OPENIDEA.biz

This article was originally published by IssueWire. Read the original article here.


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easyMarkets Expands Commodity Offering with 24/7 Gold, Silver and Oil Trading

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Limassol, Cyprus, September 2nd, 2026, FinanceWire

New Gold24, Silver24 and Oil24 instruments give clients access to three major commodities around the clock. 

easyMarkets has expanded its multi-asset offering with the launch of Gold24, Silver24 and Oil24, giving clients the ability to trade Gold, Silver and Oil CFDs 24 hours a day, seven days a week. 

The launch comes as Gold and Oil continue to attract significant trading activity among easyMarkets clients. Gold was the platform’s most traded instrument in Q2 2026, while Crude Oil ranked second, with Oil also emerging as one of the quarter’s defining markets. Heightened geopolitical tensions in the Middle East contributed to significant volatility and increased trading activity across the energy sector during the quarter. 

The market activity highlights how developments affecting commodities can emerge outside conventional trading hours, from geopolitical events and economic developments to changes in global energy markets. With 24/7 access, clients can monitor and manage their positions as developments in these markets occur, rather than being limited to traditional trading schedules. 

“Markets don’t stop moving when traditional trading hours end. Extending access to Gold, Silver and Oil gives greater flexibility to respond to developments as they happen, while making risk management even more important,” said Giannis Nikola, Chief Risk Officer at easyMarkets

The new instruments provide around-the-clock access to: 

  • Gold24: Gold, the most traded instrument on the easyMarkets platform in Q2 2026 and a market closely watched during periods of economic and geopolitical uncertainty. 
  • Silver24: Silver, a major precious and industrial metal influenced by both investment demand and its broad industrial use. 
  • Oil24: Oil, the second most traded instrument on the platform in Q2 2026 and a key global commodity whose prices can respond rapidly to changes in supply, demand and geopolitical conditions. 

Gold24, Silver24 and Oil24 are available through easyMarkets web and app as well as TradingView, alongside existing trading and risk-management features, including Guaranteed Stop Loss with No Slippage* and Negative Balance Protection. 

The launch further strengthens easyMarkets multi-asset offering, expanding access to three major commodity markets as developments unfold regardless of the time or day. 

To learn more and trade the new instruments, users can visit easy-markets.com. 

* Guaranteed Stop Loss with No Slippage is available exclusively on the easyMarkets Web & App platform and TradingView. Activate it with a wider spread for complete risk control. 

About easyMarkets 

easyMarkets, founded in 2001, is an award-winning global broker. One of the first to offer an online experience with innovative risk management tools, including Guaranteed Stop Loss with No Slippage and easyTrade. easyMarkets provides its sizeable clientele with a streamlined, accessible, and flexible trading experience. Offering over 275 tradeable instruments, tight fixed spreads, and 24/5 dedicated support to traders around the world, easyMarkets continues to revolutionize the trading sector by providing unparalleled security and safeguards for client funds and consistently prioritizing client commitment and satisfaction 

Contact

Digital PR Manager
Georgia Kyriacou
easyMarkets
support@easy-markets.com
+357 25 828899

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Dr. Theo Gerstle on Why Listening Matters More Than Technique in Plastic Surgery

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  • Dr. Theo Gerstle is a plastic surgeon at Lexington Plastic Surgery in Lexington, Kentucky.

What do most patients want when they come to you?

Kentucky, USA, Sep 02, 2026, ZEX PR WIRE — Most of my patients want to look refreshed, not different. The goal is to help patients feel more confident, while still looking like themselves. People are not looking for a dramatic transformation. They want to feel better about what they see in the mirror without losing who they are.

That starts with a conversation. Every patient is unique. You have to listen first. If you don’t understand what matters to that person, you can’t really help them. A good consultation means understanding goals, concerns, and expectations before talking about procedures.

How does your military background influence your work?

West Point teaches accountability. You learn quickly that details matter and that people are counting on you. That mindset carries into surgery. You have one chance to get it right, and patients trust you with something deeply personal.

The Boy Scouts taught me responsibility early. It taught me that leadership is really about service. Medicine was a natural next step after the Army. I realized medicine was the best way for me to continue helping people.

What procedures do you perform most often?

I perform facial rejuvenation, breast surgery, body contouring, and reconstructive surgery. I also specialize in migraine headache treatment, which includes nerve blocks, Botox, and surgical options. Emergency laceration repair is another part of the practice.

The approach is the same across all procedures. We start with the least invasive option that will achieve the result. Not every patient needs surgery. Sometimes a smaller intervention is the right answer.

How do you build trust with patients?

Trust starts with honest communication. Patients need to know what is realistic, what the recovery will look like, and what the risks are. If I do not think a procedure is right for someone, I say so.

Transparency matters. Patients appreciate when you take time to explain options and respect their decision-making process. This is their body and their choice. My job is to provide the information and the skill, not to push anyone in a direction they are not comfortable with.

What is the biggest mistake people make when considering plastic surgery?

They do not ask enough questions. People sometimes come in with a picture or an idea but have not thought through what the result will look like on their own body or face. Surgery is not one size fits all.

Another mistake is choosing a surgeon based only on price or convenience. This is not a haircut. It is a medical procedure with permanent results. Do your research. Meet with your surgeon. Make sure you feel heard and understood.

What do you wish more people knew about plastic surgery?

That good plastic surgery should not be obvious. If someone looks like they had work done, something went wrong. The goal is natural results that make people feel like a better version of themselves.

Also, plastic surgery is not just cosmetic. Reconstructive surgery helps people after trauma, cancer, or congenital issues. Migraine surgery can change lives for people who have struggled for years. The field is much broader than what you see on television.

If you do nothing else

  1. Ask yourself what you really want before scheduling a consultation. Be specific about your goals.

  2. Research your surgeon’s training, certifications, and experience. Board certification matters.

  3. Schedule a consultation and come prepared with questions. Write them down ahead of time.

  4. Be honest about your medical history and expectations. Withholding information puts you at risk.

  5. Ask to see before-and-after photos of real patients, not stock images.

  6. Make sure you understand the recovery process and have support in place before surgery.

  7. Trust your instincts. If something feels off or rushed, find another surgeon.

If you found this helpful, share it with someone who is considering plastic surgery or struggling with migraines. They deserve to know what questions to ask.

About Dr. Theo Gerstle

Dr. Theo Gerstle is a plastic surgeon and founder of Lexington Plastic Surgery in Lexington, Kentucky. He graduated from the United States Military Academy at West Point and served in the Army before earning his medical degree from the University of Louisville School of Medicine, where he was elected class president each year and inducted into the Alpha Omega Alpha Honor Society. He completed his plastic surgery residency in the Harvard Combined Plastic Surgery Residency program in Boston. Dr. Gerstle established his private practice in 2014 and specializes in facial rejuvenation, breast surgery, body contouring, reconstructive surgery, and migraine treatment.

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Gita Sankano Announces 2025 Outlook: Four Shifts Reshaping Real Estate Finance and Community Development

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Looking Ahead: What the Next Year Holds for Real Estate Finance

Maryland, USA, Sep 02, 2026, ZEX PR WIRE — Gita Sankano, an attorney representing the D.C. Department of Housing and Community Development, has published her one-year outlook identifying four major shifts she expects will reshape how real estate finance and community development transactions unfold through the end of 2025.

The forecast draws on her work coordinating closings across the United States for multifamily housing projects and health care facilities, as well as her current role advising on complex affordable housing finance transactions involving multi-layered financing structures.

“The next twelve months will test how well we adapt our deal structures to changing conditions,” Sankano says. “The tools we rely on today, from tax credit programs to secondary market execution, are all being reshaped by forces outside the transaction table.”

Four Trends to Watch

Sankano’s outlook focuses on areas where she sees the most movement.

Tax credit market pressure. Low Income Housing Tax Credit pricing has fluctuated over the past two years, and Sankano expects continued volatility as investor appetite responds to broader economic signals. Projects that combine LIHTCs with Historic Tax Credits face even tighter pricing windows. She advises sponsors to build in more contingency time and alternative capital stacks.

Bond financing costs. Tax-exempt bond rates remain a core financing tool for multifamily projects, but interest rate uncertainty makes long-term underwriting harder. Sankano notes that deals relying on taxable and tax-exempt bonds alongside subordinate soft debt need more flexible timelines and closer coordination with state and local funding sources.

Secondary market execution changes. Fannie Mae’s Delegated Underwriting and Servicing product line and Freddie Mac’s Capital Markets Execution program have served as reliable takeout vehicles for years. Sankano sees both programs adjusting their appetite and pricing in response to portfolio risk management, which will ripple through origination and servicing practices.

Layered regulatory compliance. Projects involving FHA insurance programs under Sections 220, 221(d)(4), 223(a)(7), 223(f), 232, and 241(a) of the National Housing Act carry dense compliance requirements. Add in Section 8 contracts, Section 202 and Section 236 Use Agreements, and mezzanine financing, and the documentation burden grows. Sankano expects increased scrutiny on subordinate debt terms and intercreditor agreements.

Why This Matters Now

Real estate finance transactions do not move quickly. Deals that close in late 2025 are being structured and negotiated now. Sankano’s outlook is aimed at lenders, developers, and public agencies who need to anticipate where the market is headed rather than react to where it has been.

She points to one practical example: a multifamily project that layers bridge loans, secondary financing from state and local sources, and FHA insurance has multiple approval timelines that rarely align. If tax credit pricing drops or bond rates spike during the gap, the deal can stall. Planning for that scenario up front makes the difference between a successful closing and a restart.

Practical Steps for the Year Ahead

Sankano recommends that transaction teams review their assumptions on three fronts.

First, capital stack flexibility. Every major component, from senior debt to tax credit equity to subordinate soft loans, should have a backup plan. If one piece shifts, the whole structure should not collapse.

Second, closing timelines. She has seen too many deals assume everything will proceed on schedule. Build in buffer time for regulatory approvals, investor diligence, and market changes.

Third, documentation discipline. Complex structures require clear intercreditor agreements, subordination terms, and compliance tracking. Mistakes here create problems years after closing, not just at the table.

Grounded in Real Transactions

Sankano’s perspective comes from years of work on both sides of the transaction table. After clerking for the Honorable Michael W. Reed at the Court of Special Appeals in Maryland, she spent five years at a large law firm counseling mortgage banking clients in the origination, sale, and servicing of loan transactions sold to secondary market investors, primarily Fannie Mae and Freddie Mac.

She coordinated closings for lenders providing financing for multifamily housing projects and health care facilities under multiple FHA insurance programs, with particular expertise in complex structures. Her current role at DHCD places her inside the public sector, advising on affordable housing policies, programs, and initiatives while reviewing and drafting legal documents for the affordable housing and community development programs the agency administers.

That combination gives her a view of how market forces, regulatory requirements, and public policy objectives intersect in real deals.

Why a One-Year Window

Sankano chose a one-year outlook because it matches the planning horizon most transaction teams actually use. Five-year forecasts sound authoritative but rarely shape day-to-day decisions. One year is concrete enough to plan around and short enough to adjust if conditions change.

Her forecast is not a prediction that everything will break. It is a reminder that the tools and structures that worked reliably in one cycle will need adjustment in the next. The teams that anticipate that shift will close deals. The ones that wait for certainty will fall behind.

To read more, visit the website here.

About Gita Sankano

Gita Sankano is an attorney representing the D.C. Department of Housing and Community Development, where she works on complex affordable housing finance transactions and advises on affordable housing policies, programs, and initiatives. A graduate of the University of Maryland School of Law, she clerked for the Honorable Michael W. Reed at the Court of Special Appeals in Maryland and spent five years in private practice before joining DHCD. She is based in Washington, D.C.

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