The China Sanya Fashion Consumption Industry Promotion Conference and the 2025 Sanya International Wedding Fashion Week Press Conference, hosted by the Sanya Municipal Bureau of Commerce, was successfully held in Milan, Italy on April 28.

Video Link: https://www.youtube.com/embed/q0g1BXbQ7aY

On the important occasion of the 55th anniversary of the establishment of diplomatic relations between China and Italy, this fashion consumption industry promotion event was held in Milan, Italy, aiming to deepen exchanges between China and Italy in the fields of fashion, art and culture, promote the internationalization of Sanya’s fashion consumption industry, and facilitate in-depth cooperation in fashion-related fields between Sanya, China, Milan, Italy and other parts of Europe.

At the event, Geng Xiewei, Economic and Commercial Counselor of the Consulate General of China in Milan, and the delegation from Sanya City, Margerita, founder of the Spanish Fashion Sulo Aga Cultural Foundation, Jean Francois Larrieu, president of the French Taylor Foundation, and MASSIMO BASILE, founder of celebremagazine in Milan, Italy Leng Yuxuan, a fashion bride multimedia producer and general advisor of Sanya International Wedding Fashion Week, and Xu Wei, secretary-general, along with representatives of international wedding brands such as The Ateiler, Yumi GUI, GALIA LAHAV, JoliPoli, TONY WARD, Corona Borealis, and WANG FENG, More than 60 guests, including media representatives, attended.

In his speech, Zheng Conghui, director of the Bureau of Commerce of Sanya, said that Sanya is China’s fashion and romance capital, resort hotel capital, yacht tourism capital, wedding and honeymoon capital. The Hainan Free Trade Port is a highland of China’s openness. As an important gateway to the Hainan Free Trade Port, Sanya is building the core area of the international tourism and consumption center, with more than 50 five-star resort hotels and over 30,000 beds in star-rated hotels. The brand hotels of the world’s leading hotel management groups, such as Marriott, intercontinental, Park Hyatt, Shangri-La, Mandarin Oriental and Capella, are all located in Sanya. In 2024, the city will receive more than 30 million overnight visitors from around the world, and more than 300,000 couples will come to Sanya each year to take wedding photos and hold travel weddings. Since 2023, Sanya has hosted two International Wedding Fashion weeks, which have become China’s most influential event for the release and sale of new wedding dresses. In 2024, 30 international wedding dress brands from around the world participated, with purchase transactions exceeding 200 million yuan. Sanya invited Italian fashion enterprises to seize the opportunity of the free trade port, combining Milan’s exquisite craftsmanship with Sanya’s open vitality to jointly explore the international market.

Geng Xiewei, Economic and commercial Counselor of the Chinese Consulate General in Milan, delivered a brilliant speech, saying that Sanya is not only China’s tropical paradise but also a rising star in the global consumption map. It has the natural aesthetic inspiration of the blue sea and sky, the open business environment empowered by the free trade port policy, and the infinite possibilities created by entrepreneurs and artists from China, Italy, Europe and other countries.

Jean Francois Larrieu, president of the French Taylor Foundation, Margerita, founder of the Spanish Fashion Soloaga Cultural Foundation, and MASSIMO, founder of Italian celebre magazine BASILE, speaking on behalf of the fashion and consumer industries in Spain, France and Italy, will push for European fashion industry and event leaders to pay attention to Sanya, China, encourage more European fashion and luxury brands to launch their first shows and first stores in Sanya, increase publicity efforts and recommend Sanya.

You Huan, head of the Conference and Exhibition Division of the Sanya Municipal Bureau of Commerce, introduced preferential policies for the city’s fashion and consumption industry to attract European enterprises to visit and invest in Sanya.

The event also announced the preparations for the third China Sanya Wedding Fashion Week 2025, which will be held in Sanya from November 25 to November 30, 2025, featuring more than ten exciting activities such as brand shows, brand displays, trend forums and award ceremonies. Global registration for the event will start on May 10, 2025. Fashion enthusiasts around the world are invited to register online to participate in the event. It is expected that 50 international wedding brands will gather in Sanya to showcase the perfect blend of fashion and romance.