New York, USA / Timesnewswire / October 3, 2026 – On October 1, Beijing Time, New York’s Times Square, known as the “crossroads of the world,” was bustling with pedestrians and traffic. One of the most dazzling landmarks in Times Square, the Nasdaq digital billboard, featured a series of visuals centered on SPF Rongchang pigs, instantly capturing the attention of numerous passersby.

(Location: Times Square, New York)

Against a vibrant festive “Chinese red” background, three adorable Rongchang pigs poked their heads into view on the giant poster: their rosy faces, bright black eyes, and distinctive “panda eyes” around the eyes created a charming contrast with the golden fireworks blooming in the background. The Chinese slogan “The world looks to China for collagen, and China’s collagen comes from Rongchang” and the English tagline “CHINA · RONGCHANG—A NEW SOURCE OF COLLAGEN” stood out prominently.

The “panda pigs” of Rongchang appearing alongside iconic landmarks created a striking visual fusion of cuteness and contemporary style. Passersby were drawn to this charming and confident presence from the East, some stopping to gaze, while others raised their phones to capture the rare moment.

In addition to New York’s Times Square, SPF Rongchang pigs also made appearances at Leicester Square in London, the Eiffel Tower in Paris, Causeway Bay in Hong Kong, and Baima Hang in Macao. This spectacular global campaign was not only an impressive showcase of China’s biotechnology, but also an industry statement transcending borders—the powerful declaration that “the world looks to China for collagen, and China’s collagen comes from Rongchang” has demonstrated China’s industrial strength in technological innovation to the world, further enhancing the global recognition and influence of SPF Rongchang pigs in the field of biomaterials.

(Location: Leicester Square, London)

(Location: Eiffel Tower, Paris)

(Location: Causeway Bay, Hong Kong)

(Location: Baima Hang, Macao)

It is understood that in June this year, the collagen implant “Jiaoyuan Shaonv® COLLARRIA®,” developed by Chongqing Fanghe Biotechnology Co., Ltd., obtained the Class III Medical Device Registration Certificate from the National Medical Products Administration (NMPA), with Registration Certificate No. “Guoxie Zhuzhun 20263131252.” The product consists of Type I collagen purified from the skin of SPF Rongchang pigs.

From overcoming the two core technologies of sterile cesarean delivery and sterile breeding to establishing a fully integrated chain covering “breeding—purification—farming—medical biomaterial production,” every step toward independent control has been hard-won. This breakthrough was destined to face multiple challenges, requiring not only the courage to venture and innovate, but also the perseverance to pursue a long-term goal with unwavering determination. By securing control over key links such as genetic resources, technology, and standards, and by promoting collaboration across the industry alliance and the commercialization of research achievements, China can firmly take the initiative in its own hands in the field of high-end biomaterials.

From the breeding bases in Rongchang, Chongqing, to the “crossroads of the world,” these “panda pigs” are carrying the calling card of “China Collagen” and steadily making their own mark on the international stage.

New York, US / Timesnewswire / October 2, 2026 – For decades, A-list celebrity endorsements followed a predictable blueprint: high fashion, multi-million-dollar haute couture deals, and unattainable luxury. But this fall, Hollywood star Vanessa Hudgens is continuing her game-changing fashion narrative with Amazon’s sleepwear and loungewear giant, EKOUAER.

First announced as an official EKOUAER Brand Friend earlier this July, Hudgens’ collaboration with the brand hits a major crescendo this October as EKOUAER celebrates its 11th Anniversary. Rather than aligned with exclusive runaway brands, Hudgens has embraced the ultimate daily wardrobe staple used by millions of everyday women across America.

“Becoming a mom has definitely made me appreciate versatility even more,” says Vanessa Hudgens. “I want pieces that are comfortable and easy for everyday life, but that I can dress up and still feel really good in.”

As EKOUAER marks its 11-year milestone, the timing coincides with October’s major Amazon shopping moment, proving that “everyday comfort” is officially beating traditional luxury status symbols. The star’s fall favorites spotlight pieces engineered for multi-scenario living, including the viral Ekouaer Satin Pajamas Set with Bow Tie Front and and the versatile, ultra-cozy Ekouaer 2-Piece Pleated Lounge & Sweater Set. “For me, it’s about finding that sweet spot where you feel comfortable but still put together,” Hudgens adds. “I love being able to take the same piece and completely change the feeling of it depending on how I style it.”

As EKOUAER kicks off its 11th Anniversary celebrations, the alliance redefines modern celebrity style: luxury isn’t about the price tag—it’s about effortless comfort.

EKOUAER

Dana Li

pr@EKOUAER.com

New York, US

https://EKOUAER.com/