Immersive on-site activities invite the public to explore how everyday items can inspire creativity and emotional connection.

RANCHO CUCAMONGA, CA, United States, 8th Dec 2025 – VEVOR formally launched the Black Friday pop-up event in Times Square in New York. Members of the public received a warm welcome and enjoyed the activity “Everyone Can Be a Creator.”

The show demonstrated how ordinary items were given new life as creative, meaningful creations. “The Great Upgrade” defines what is being upgraded: the everyday spaces that shape how people live. It invites home creators to reimagine simple household items as the starting point for a more intentional, more expressive living environment. A wide range of ways in which these items can be transformed into the material embodiment of creativity. It provided participants with much food for thought on how best to experience creativity over the holiday season. It was designed for home creators who find joy in hands-on improvements that make their spaces more their own.

A Clear Creative Journey: One Path, Many Layers

Set in one of the world’s busiest urban centers, the pop-up was built around “The Great Upgrade”, a call to rethink everyday objects and unlock their creative potential. It combines live demonstrations of artistic creation, interactive experiences where participants could get their hands dirty, and an environment that was designed to stimulate all the senses. Visitors were encouraged to bring usable household items, which were woven into the various activities on offer and helped stress participation and emotional value. A series of experiential highlights formed the event’s core. It mirrored VEVOR’s promise of pro performance and unexpected value—making meaningful upgrades accessible to more households.

(All participants who donated usable items were given the opportunity to purchase designated VEVOR products at $9.90, as well as a specially designed Home Creator Bat.)

Upon entering the space, visitors were naturally guided through a curated creative journey. The experience began in the Artist Zone, featuring renowned Brooklyn-based public artist Tom Fruin, best known for his vibrant Watertower series. Fruin specializes in using reclaimed materials, steel, and colorful plexiglass to create light-filled sculptures that reimagine everyday city elements. 

At the event, he drew from the used household items brought by attendees—echoing the creative philosophy that shaped his early years in New York, where he was inspired by the vibrancy and diversity of urban life and the traces left behind by its residents. His practice of collecting, stitching, and reorganizing cast-off fragments into new forms was reflected in the live creation on-site. The HOUSE sculpture showcased in Times Square, created in collaboration with VEVOR, honored the brand’s role in supporting daily living and the creative potential found within the home. His approach echoed VEVOR’s declaration: every space holds untapped potential, and the right equipment helps unlock it.

Photo Booth, where they could take pictures with their own usable vintage items and see them creatively transformed, highlighting how everyday objects can be given new purpose with simple, practical upgrades. This showed a key insight behind the event: upgrading an item is a small act, but it can shift how people experience the spaces they live in.

As the day progressed, a User-Generated Visual Wall rapidly grew—filled with photos taken by participants featuring their donated items.

The atmosphere shifted into the Interaction Zone, where activities—such as mechanically chiseling ice for “warmth” and timed transformation challenges—sparked enthusiastic participation. VEVOR’s tools and equipment were integrated throughout these activities, demonstrating how practical solutions support imaginative, hands-on projects. A YouTube-focused engagement area encouraged attendees to share their experiences online. Around the space, crowds gathered to take photos with murals, assemble collaborative art pieces, and enjoy street-dance performances, giving the event a lively, residential neighborhood feel right in the heart of Times Square. Across these activities, VEVOR demonstrated its core user value: pro-level performance without compromise, giving home creators the confidence to build, remodel, and experiment.

Finally, in the Product Display Area, participants explored the space where VEVOR showcased equipment for home workshops, maker projects, and creative repurposing. Attendees could interact with drills, saws, fabrication tools, and modular furniture kits, experimenting with these solutions through hands-on, playful activities and receiving small rewards for their participation, reinforcing the event’s theme of “The Great Upgrade” and demonstrating how everyday items can be transformed into functional or decorative creations. This area reflected VEVOR’s vision of unlocking every home’s potential: empowering users to take on upgrades that were once limited by price, access, or skill.

Brand Perspective: Creativity for Everyone

VEVOR’s Brand Director Gavin explained, “As we approach the holiday season, we want to encourage consumers to remain nurturing and creative in how they participate in the world. Our message is that creativity is for everyone, and each person can build, remodel, and rediscover potential in the things around them.”

He emphasized that the event celebrated creativity in everyday life, encouraging participants to turn daily moments and objects into their own ‘works of art’. This message ties directly to VEVOR’s mission: helping people build the life they envision with their own hands.

Through thoughtful interactive design and emotionally engaging experiences, this trade-up event helped participants understand the essence of creative consumption—shifting from merely purchasing products to learning how to create with them.  As a standout activation during the Black Friday period, the event encouraged consumers to participate in the holiday season with greater intention—embracing creativity, resourcefulness, and personal expression rather than relying solely on traditional buying habits. This is what makes the upgrade “great”: it empowers people to transform their homes on their own terms, turning small acts of making into long-term improvements in how they live.

About VEVOR

VEVOR is a globally leading omnichannel home improvement brand. The company aims to create comprehensive home ecosystems and thus provides pro-grade performance tools, garden and outdoor solutions, and automotive solutions at a fair price, enabling households to freely create their ideal lifestyles.

Driven by its mission to deliver better, higher-performance labor-saving home-ecosystem equipment, VEVOR continues to unlock the creative potential of every home and reshape the future of global home improvement.

Media Contact

Organization: VEVOR

Contact Person: Flora Feng

Website: https://www.vevor.com

Email: Send Email

City: RANCHO CUCAMONGA

State: CA

Country:United States

Release id:38675

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Aurora Archipelago Capital (AAC) is building a green and inclusive growth pathway across ASEAN, especially Indonesia. By investing in geothermal energy, battery-material supply chains and sustainable palm oil, AAC has cut 1.2 million tons of CO₂ and created 480,000 green jobs. Its education and MSME programs reach 720 pesantren and 180,000 small businesses, linking ESG capital with financial literacy, digital skills and long-term social impact.

Amid growing global attention toward sustainable investment, Aurora Archipelago Capital (AAC) is driving economic transformation across ASEAN—particularly Indonesia—through a systematic green‑finance framework and an inclusive development approach. As an investment institution focused on emerging markets, AAC does not pursue financial returns alone; it emphasizes measurable and scalable social and environmental impact, laying the foundation for long‑term structural change in the region.

In recent years, AAC’s green investment portfolio has delivered strong performance, generating returns of 17.2%, one of the highest among emerging‑market assets. By adhering strictly to the green taxonomy of Indonesia’s Financial Services Authority (OJK), the portfolio also secured five‑year tax incentives, further strengthening return stability. With a focus on geothermal energy, battery‑material supply chains, and sustainable palm oil (RSPO), AAC is building an ESG investment ecosystem spanning energy, materials, and agriculture—advancing governance standards across Southeast Asia’s green supply chain.

AAC’s environmental contributions are substantial. Through geothermal projects, battery‑chain development, and green agriculture initiatives, the firm has reduced CO₂ emissions by 1.2 million tons and created more than 480,000 green jobs across related sectors. These impacts not only accelerate Indonesia’s green‑economic transition but also open new economic opportunities for young people and low‑income families—making the green transformation more inclusive and sustainable.

Education and inclusive finance serve as additional pillars of AAC’s strategy. Its value‑based investment education program now reaches 720 pesantren across Indonesia, providing financial‑literacy training, investment principles, and economic education to 32,000 students. This initiative equips younger generations with essential skills for the digital era while bridging traditional Islamic education with modern financial concepts.

In supporting micro, small, and medium enterprises (MSMEs), AAC leverages digital training and inclusive‑finance tools to strengthen business capacity. More than 180,000 MSMEs have completed online training and reported an average 41% improvement in business performance. In ASEAN markets where access to financing is often limited, this program significantly helps MSMEs overcome capital barriers and integrate into regional supply chains.

AAC recognizes that for Indonesia to shift from a resource‑based economy to an investment‑driven one, a sustainable capital‑trust mechanism is essential. To this end, the firm has developed a comprehensive model linking education systems, financial‑technology infrastructure, green‑asset governance, and long‑term capital flows. By combining global ESG standards, local regulations, and international investment practices, AAC is fostering a “cross‑cycle capital culture” that emphasizes stable growth, social value, and intergenerational equity.

From green energy to inclusive education, from MSME empowerment to strengthened capital governance, AAC is shaping meaningful transformation across ASEAN. By bridging Wall Street‑level professional expertise with the real needs of local communities, AAC is steering the region toward a greener, more sustainable, and more inclusive future.
 

Media Contact

Organization: Aurora Archipelago Inc

Contact Person: MOHAMMAD

Website: https://auroraarchipelago.com/

Email: Send Email

Contact Number: +17192581442

Address:7669 Pecos Street, Denver, CO 80221,US

City: Denver

State: CO

Country:United States

Release id:38662

The post AAC’s Green and Inclusive Growth Pathway in the ASEAN Region appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

Indonesian investment leader Jonas Pratama manages a USD 1.5 billion fund while championing green finance and social impact. From early geothermal investments and Green Sukuk design to education programs for coastal children, he demonstrates how capital can build trust, drive the energy transition, and widen access to opportunity in Indonesia.

In Indonesia’s fast-evolving investment landscape, Jonas Pratama stands out—not merely for the scale of capital he manages, but for the philosophy that guides his decisions. Overseeing a USD 1.5 billion fund, Jonas has long rejected the notion that profit curves are the only indicator of success. To him, capital is not a set of cold figures on a screen, but a warm, directional force capable of shaping society. As he often remarks, “The flow of money determines the temperature of the future.”
While his portfolio spans technology, healthcare, and energy, it is Jonas’s leadership in green energy and sustainable finance that has captured the industry’s attention. Years before Indonesia announced its Net Zero 2050 commitment, Jonas spearheaded a USD 50 million early-stage investment in GeoDaya, a geothermal developer in Sumatra. The move helped convert Indonesia’s vast volcanic potential into long-term clean-energy dividends. Today, the investment is widely regarded as a benchmark in the country’s renewable-energy transition—driven both by stable returns and its influence on Indonesia’s evolving energy mix. As Jonas once quipped, “Volcanic heat should light our future, not burn it down.”
His impact extends beyond portfolio performance. As an adviser to Indonesia’s Ministry of Finance, Jonas played a key role in the development of the nation’s Green Sukuk—an innovative financing tool designed to direct capital into renewable-energy projects and environmental conservation. The evaluation framework he proposed, integrating both social and financial metrics, was later adopted by the Asian Development Bank as a regional reference for green-bond assessment.
Nikkei Asia described him as “the man who embeds value into capital,” while The Jakarta Post noted that “Jonas has turned green finance in Indonesia from idealism into a new logic for growth.”
Jonas’s commitment to sustainable impact extends deeply into education and community development. In 2017, he established the Pratama Laut Fund, providing STEM education to 500 children from fishing families in Sulawesi—opening pathways to innovation for communities often left behind by the digital economy. He also partnered with the University of Indonesia to launch the Tropical Innovation Scholarship, supporting 20 promising students each year in economics and technology.
“If capital is a river, then education is its upstream,” Jonas often explains. “We should not only measure the speed of the current—we must ensure every child can access opportunity at the source.”
This perspective has earned him recognition as a “humanist strategist” in Indonesia’s investment community—an individual who understands market dynamics while maintaining focus on their real-world impact.
Jonas’s sustainable-investment philosophy is grounded in a clear, long-term view: wealth should generate meaningful social benefit, and a company’s true value can endure only when all stakeholders thrive. At global forums, he frequently emphasizes a principle that guides his approach: “Profit is temporary, but trust is permanent. Capital with trust is capital with real temperature.”
From his academic upbringing in Surabaya to his presence on global investment stages, Jonas Pratama’s journey illustrates that numbers can indeed carry a soul. He shows that capital need not be a cold, extractive force—it can be a seed for education, a spark for clean energy, and a bridge that strengthens trust.
As he stated in a recent keynote speech, “The pinnacle of investment is not generating more profit, but enabling more people to become better.” In an era increasingly obsessed with efficiency, Jonas blends rationality with human warmth, redefining the meaning and purpose of Indonesian capital—and guiding financial flows toward a future shaped by values that endure.
 

Media Contact

Organization: Aurora Archipelago Inc

Contact Person: MOHAMMAD

Website: https://auroraarchipelago.com/

Email:
service@auroraarchipelago.com

Contact Number: +17192581442

Address:7669 Pecos Street, Denver, CO 80221,US

City: Denver

State: CO

Country:United States

Release id:38652

The post The Temperature of Capital: Jonas Pratama’s Green Conviction and Indonesia’s Investment Future appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section