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CvE Marketing Consultancy Welcomes Vanessa Miceli, New Global Data & Tech Practice Lead, Championing a New Era of Innovation

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–News Direct–

CvE Marketing Consultancy is thrilled to announce the appointment of Vanessa Miceli as the new Global Data & Tech Practice Lead. Vanessa is a seasoned marketing leader with a career that spans over two decades, and whose expertise has been shaping the digital landscape since its inception as new media. She brings a wealth of experience from her valuable work with brands, start-ups, creative agencies, and media agencies. Vanessa has collaborated with several of the Fortune 100, driving go-to-market strategies, user acquisition, platform development, and optimal customer experiences with measurable success.

In her new role, Vanessa is at the forefront of pioneering strategies for a cookie-less future, expanding CvEs expertise in guiding clients through this evolving landscape. She is instrumental in strengthening the Tech & Data Practice, enriching it with a broader spectrum of martech and adtech platforms tailored to client needs. Vanessas vision and leadership are set to amplify the marketing consultancys presence, particularly among global clients with Marketing Analytics centers of excellence in the U.S., positioning CvE as a beacon of innovation and expertise in the marketing domain.

We are delighted to have Vanessa join our team, said Paul Frampton-Calero, the Global President at CvE Marketing Consultancy. Vanessa has established herself as a visionary solution architect and data strategist with her unique ability to synergize Marketing, IT, and Analytics enabling brands to build strategies that enhance customer experience and drive growth. Her appointment is a testament to our commitment to leading the charge in the ever-evolving role of marketing as a growth revenue engine for global brands.

In her previous role at Capgemini, Vanessa excelled at guiding marketing transformation engagements focused on customer experience and tech operations. She led audits, analyses, and workshops, creating roadmaps with tools like data platforms and interaction managers. Vanessa developed resources for the Customer First offerings, aiding clients shift to 1st party models and improving analytics. She also formed a team of experts in Customer Experience and Business Innovation.

As a staunch advocate for women in technology, Vanessa is committed to breaking barriers and fostering an environment of inclusivity and empowerment. Her leadership is not only expected to propel CvE Marketing Consultancy service offering but also to inspire a new generation of data-driven marketers.

About CvE Marketing Consultancy

We are a consultancy dedicated to enabling marketing to be a more effective growth engine. Our team, comprised of industry experts and consultants with backgrounds spanning brand side, agency, technology, and publishing, advises Chief Marketing Officers (CMOs), senior marketers, and their teams on strategies that best suit their brand and business. We work with some of the worlds most progressive brands including Mars, Dell, Sainsbury's, 7-Eleven, Morrisons and Ulta Beauty.

Contact Details

Alexandra Morrison

goodway@kitehillpr.com

CvE

Viviana Toro

vtoro@controlvexposed.com

Company Website

https://controlvexposed.com/

View source version on newsdirect.com: https://newsdirect.com/news/cve-marketing-consultancy-welcomes-vanessa-miceli-new-global-data-and-tech-practice-lead-championing-a-new-era-of-innovation-110476870

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GoRich Officially Launches: Zero-Barrier On-Chain Trading
Perfect for beginners — discover and trade 100x meme coins with ease!

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On-Chain PVP: The New Market Trend, with Meme Coins Reigning Supreme

As we enter April 2025, the crypto market has cooled from its previous surge, but the on-chain ecosystem remains hotter than ever.
Meme coins continue to dominate trending charts, with fresh “100x coins” emerging regularly to fuel market excitement.

On-chain PVP trading has become the new frontier: it’s a battle of information, speed, and precision. The true traders are already at the cutting edge of the blockchain, competing for opportunities.

Yet, wallet management complexities, gas fees, and cross-chain transactions still pose challenges for many everyday users.
While centralized exchanges (CEXs) are user-friendly, their slow listing processes often cause users to miss out on the earliest and most explosive opportunities.

So, how can more users participate in on-chain trading at lightning speed?
GoRich is the solution.

GoRich: Trade Across Multiple Chains with Just One Account – No Wallet Needed

GoRich, integrated within the bit.com app, allows users to trade multiple blockchain assets with a single account, offering the perfect blend of “No Wallet Required” and CEX-level experience.

Incubated by bit.com (formerly BIT) Exchange, GoRich lets users transfer USDT from their bit.com accounts to GoRich, accessing on-chain markets directly without the need for wallet creation, seed phrase management, or holding native tokens.

With GoRich, buying and selling popular meme coins is both seamless and efficient.
GoRich simplifies the complexities of DEXs by executing transactions on-chain through a broker model, preserving the decentralization of on-chain assets while enhancing the overall trading experience.

Key Features:

  • Gas fees automatically deducted in USDT, no need for extra tokens
  • Supports limit orders, enabling precise buy and sell strategies
  • One-click profit-taking, MEV protection, adjustable slippage, and secure fund custody

Whether you’re looking to capture the next 100x meme coin or just starting with on-chain trading, GoRich is the tool you don’t want to miss.

Five Core Advantages of GoRich — Truly Lowering the Barriers to On-Chain Trading

Multi-Chain Access
Trade across multiple chains directly via the BIT.com App with just one account.

No Wallet Needed
Use your bit.com account funds directly—no wallet setup or private key management.

One Token for All – USDT
No need for native tokens—USDT covers both token purchases and gas fees.

Flexible Trading
Supports limit orders, one-tap profit-taking, and anti-mev & auto Slippage

Secure Custody
Assets are securely held by Cactus Custody, ensuring transparency and compliance.

To celebrate the official launch of GoRich, the platform is launching a limited-time promotional event. From April 30 to May 12, new users can try out GoRich and receive $Trump tokens, and compete in the trading volume leaderboard for a chance to win up to 3 SOL in rewards!

Real User Feedback: The On-Chain Experience Enters the “Battle of User Experience” Era

Thousands of users participated in GoRich’s beta testing, and their feedback is clear: the on-chain trading landscape is shifting.

User @wanfan shared on X (formerly Twitter):
“On-chain trading is evolving from the wallet phase to a new era where user experience is key. GoRich and similar platforms are simplifying the process, improving functionality, and optimizing information presentation, successfully replicating the seamless CEX experience on-chain. This allows beginners to fully engage in the PVP arena.”

He also highlighted that compared to other platforms, GoRich stands out by offering a broader feature set while preserving the true openness of on-chain assets. Unlike other platforms that limit trading to curated lists, GoRich enables trading of all on-chain assets, giving users greater freedom and more opportunities to capture emerging market trends.

Bit.com CEO: Empowering More Users to Enter the On-Chain World

On the occasion of bit.com’s fifth anniversary, CEO Zingho Chan shared:

“We are thrilled to launch our on-chain trading platform, GoRich. Our mission is to eliminate the technical barriers of Web3 trading and make it easy for more users to access the on-chain world in the most familiar and intuitive way possible. The launch of GoRich marks a significant milestone in on-chain trading innovation. Moving forward, we are committed to delivering more convenient and efficient solutions to drive the widespread adoption and growth of the on-chain ecosystem.”

Getting Started with GoRich

1.Download and open the bit.com app

2.Tap the “GoRich” menuat the bottom

3.Transfer USDTto your GoRich account

4.Search for tokens or contract addresses, confirm the price, and trade with one click

Disclaimer: The information provided in this press release is not a solicitation for investment, nor is it intended as investment advice, financial advice, or trading advice. It is strongly recommended you practice due diligence, including consultation with a professional financial advisor, before investing in or trading cryptocurrency and securities.

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Cambridge Research Reveals the Centralization of Bitcoin Leveraged Computing Power XBIT Exchange Reveals Hegemony or Risk?

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The latest research from the Cambridge Center for Alternative Finance (CCAF) shows that the United States currently controls 75.4% of the hash power of the global Bitcoin network, which is more concentrated than the period when China dominated in 2021 (65-75%). This data comes from a survey of 49 leading mining companies, whose combined computing power accounts for nearly 50% of the entire Bitcoin network. XBIT said that as the United States has become the world’s largest mining center, the controversy over the possibility that computing power monopoly may threaten the principle of network decentralization continues to heat up.

Twitter : @XBITDEX

The CCAF report pointed out that the current computing power scale of the United States is 600 EH/s (accounting for 75.4% of the global total of 796 EH/s), far exceeding other regions. The formation of this pattern is closely related to policy orientation-the Trump administration regards Bitcoin as “digital gold” and simplifies the energy approval process for mines through the “Acceleration Plan” of the Ministry of Commerce, attracting a large number of mining companies to move in. However, the trend of centralization has caused XBIT (dex Exchange) analysts to worry: If the US government adjusts its position in the future, will it be possible to use the computing power advantage to implement regulatory intervention?

History provides a warning case. After China banned mining in 2021, computing power was dispersed around the world in the short term, but it was eventually concentrated in the United States. Although there were no network abuse incidents during the period of China’s dominance, the current US computing power monopoly may give the federal government greater intervention capabilities. For example, through sanctions or executive orders to review transactions, or even require miners to implement specific block screening rules. XBIT (dex Exchange) researcher admitted: “The concentration of computing power may put Bitcoin at risk of ‘politicization’, which runs counter to the anti-censorship vision designed by Satoshi Nakamoto.”

US Secretary of Commerce Howard Lutnick’s recent statement highlights policy tendencies. He defined Bitcoin as a “commodity with a fixed supply” and promoted the reduction of mining costs through off-grid power generation facilities. “Imagine that your data center is next to a power plant – this will completely change the combination of energy and computing power.” His remarks reflect the federal government’s strategic intention to attract computing power investment.

Twitter : @XBITDEX

However, the checks and balances of the federal system may form a natural barrier. Officials in major mining states such as Texas have publicly opposed excessive intervention, believing that “damaging the value of Bitcoin will shake investor confidence.” In addition, the weakening trend of the US monetary sanctions system (such as shifting to tariffs rather than financial blockades) may reduce the government’s motivation to directly control the Bitcoin network. However, analysts at XBIT (dex Exchange) pointed out: “The risk has not been eliminated. If the concentration of computing power is superimposed on policy shifts, the struggle for network governance rights may trigger a chain reaction.”

The Bitcoin community’s experience in dealing with the concentration of computing power may be the key. The Chinese ban in 2021 caused the computing power to plummet by 50%, but miners migrated to North America, Central Asia and other places, ultimately driving the network computing power to rebound by 130% at the end of the year. This history shows that the distribution of computing power is dynamically adaptable, but under the current US-dominated pattern, the difficulty of decentralization has increased significantly.

Even if the current US computing power share is reduced to 50%, it is still far beyond the historical warning line. XBIT (dex Exchange) analysts pointed out: “The centralization of computing power is not irreversible, but it requires systematic efforts. Global miners need to find a balance between compliance and censorship resistance. XBIT (dex Exchange) crypto asset custody is not only an asset protection tool for high net worth investors, but also a core service that allows them to focus on strategic investment and optimize asset allocation.”

Twitter : @XBITDEX

The industry is facing a critical choice: to rely on US energy and policy dividends to maintain growth, or to accelerate the diversification of computing power in terms of geography and technology? The answer may lie in a combination of the two – through legislation to protect miners’ rights, develop anti-censorship mining protocols, and establish a cross-border computing power alliance, a more resilient network ecosystem may be built. As an early advocate of Bitcoin said: “The real enemy of decentralization is not centralization, but the habit of centralization.”

Disclaimer: The information provided in this press release is not a solicitation for investment, nor is it intended as investment advice, financial advice, or trading advice. It is strongly recommended you practice due diligence, including consultation with a professional financial advisor, before investing in or trading cryptocurrency and securities.

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Foundation Capital Announces Strategic Investment in Arkon to Advance CeDeFi Innovation

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PALO ALTO, CA — April 30, 2025 — Foundation Capital, a leading Silicon Valley venture capital firm, today announced a strategic investment in Arkon, a next-generation CeDeFi incubation platform. This partnership underscores Foundation Capital’s long-term commitment to supporting pioneering blockchain innovations and visionary entrepreneurs, jointly building a sustainable future for decentralized finance and accelerating global adoption.

Leading Financial Innovation and Empowering Web3 Ecosystem

Arkon positions itself at the cutting edge of financial technology, uniquely integrating the compliance strengths of centralized finance (CeFi) with the autonomy and innovation of decentralized finance (DeFi). The platform aims to become an essential resource hub, providing blockchain startups comprehensive tools—from multi-chain asset management, regulatory-compliant governance frameworks, technical incubation, to strategic market access—earning its reputation as the indispensable “Swiss Army knife” for Web3 entrepreneurs globally.

With this strategic investment, Foundation Capital will further empower Arkon by bolstering its technical capabilities, attracting top talent, enhancing brand presence, and expanding the global ecosystem, enabling startups to scale rapidly and sustainably.

Rodolfo Gonzalez, Head of Crypto Investments at Foundation Capital, stated:“Arkon exemplifies the type of innovative integration and market potential Foundation Capital seeks. By effectively bridging CeFi and DeFi, Arkon fosters industry innovation while maintaining robust global regulatory compliance, laying a solid foundation for sustainable growth in decentralized finance.”

With Rodolfo Gonzalez, Eric, Anand, Kumar, and Carolyn at Foundation Capital’s Palo Alto office in January 2025.

Building a Compliant and Robust Global Financial Ecosystem

This strategic partnership represents a shared vision between Foundation Capital and Arkon: to establish a technologically advanced, regulatory-compliant, and user-centric decentralized financial ecosystem on a global scale. Leveraging Arkon’s advanced cross-chain interoperability and unified account systems, users and institutions worldwide will benefit from seamless, secure, and efficient digital asset management across diverse blockchain environments.

Additionally, both parties will collaboratively explore innovative blockchain governance models, balancing decentralized community autonomy with stringent global regulatory requirements, ensuring transparent and efficient on-chain governance.

Foundation Capital will utilize its extensive global resources across North America, Europe, and Asia, enabling Arkon to cultivate a broader international partnership network and accelerate market penetration for incubated projects.

Exploring Future Opportunities to Accelerate Mainstream Adoption

Looking ahead, Foundation Capital and Arkon will work closely to identify and nurture the most promising Web3 innovations, driving healthy ecosystem growth and global adoption. This collaboration will further bridge innovation with regulatory compliance, strengthening Arkon’s global market presence and accelerating the mainstream acceptance of blockchain technology and decentralized finance solutions.

This strategic alliance heralds the advent of a transformative era in digital finance, positioning Arkon as a pivotal force leading the evolution and adoption of future financial technology.

About Foundation Capital

Founded in 1995, Foundation Capital has a longstanding history of investing in groundbreaking technologies. With over $6 billion in assets under management, the firm has backed more than 400 companies, including notable names like Netflix, Solana, and OpenSea. Foundation Capital continues to support early-stage ventures that are poised to make significant impacts across various industries.​

About Arkon

Arkon is a pioneering CeDeFi incubation platform that offers end-to-end support for blockchain startups. By combining the regulatory compliance of CeFi with the innovative spirit of DeFi, Arkon provides a unique environment for the development and growth of decentralized financial applications.​

For more information, please visit Foundation Capital and Arkon.

Disclaimer: The information provided in this press release is not a solicitation for investment, nor is it intended as investment advice, financial advice, or trading advice. It is strongly recommended you practice due diligence, including consultation with a professional financial advisor, before investing in or trading cryptocurrency and securities.

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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