Bangkok, Thailand, 5th July 2025, ZEX PR WIRE, The Ministry of Commerce has officially announced the tremendous success of THAIFEX – ANUGA ASIA 2025, Asia’s leading food and beverage trade show held at IMPACT Muang Thong Thani. The event drew an overwhelming response from international buyers and industry professionals, reaffirming Thailand’s role as a regional food trade hub and a vital contributor to global food security. It also served as a key platform for advancing the “Thai Kitchen to the World” policy and further enhancing Thailand’s trade competitiveness on the global stage.

Mr. Pichai Naripthaphan, Minister of Commerce, stated that the success of THAIFEX – ANUGA ASIA 2025 not only reaffirmed the capabilities of Thai entrepreneurs, but also clearly demonstrated the growing international interest in Thailand’s food industry. This momentum aligns with the Soft Power strategy of Prime Minister Paetongtarn Shinawatra’s administration, which aims to elevate Thai cuisine as a global cultural and economic strength.

“The event received strong interest from international business communities, creating tangible trade opportunities for Thai entrepreneurs — particularly SMEs and startups,” said Mr. Phichai. “It also delivered a positive impact on the grassroots economy by generating income and employment across various regions nationwide.”

The event attracted strong interest from international trade visitors, generating tangible business opportunities for Thai entrepreneurs. In particular, SMEs and startups gained increased visibility and valuable business connections. The event also contributed to Thailand’s grassroots economy by driving income generation and job creation across local communities nationwide.

THAIFEX – ANUGA ASIA 2025 marked another milestone in its global presence and industry influence. This year’s edition featured 3,231 exhibitors across 6,208 booths, representing 57 countries — including 1,184 Thai exhibitors and 2,047 international exhibitors. The event welcomed a total of 142,370 visitors, comprising 88,349 trade visitors (20,566 international and 67,783 domestic), along with over 54,021 public visitors on the final day.

In terms of economic value, THAIFEX – ANUGA ASIA 2025 generated a total trade value of 135.68 billion baht. This comprised 135.45 billion baht during the trade days — including 271.81 million baht in immediate orders and an estimated 135.18 billion baht in projected orders within one year. Additionally, retail sales on the public day accounted for 227.82 million baht. Notably, trade generated by Thai exhibitors alone totaled 99.10 billion baht.

The event is jointly organised by three key partners — the Department of International Trade Promotion (DITP), Ministry of Commerce; the Thai Chamber of Commerce; and Koelnmesse — who are now gearing up for an even larger and more impactful edition in 2026. THAIFEX – ANUGA ASIA 2026 is set to further elevate the show to the international stage, featuring global food trends and cutting-edge innovations. The event will take place from 26–30 May 2026 at IMPACT Muang Thong Thani.

For more information, please visit www.thaifex-anuga.com or follow us on Facebook: THAIFEX – Anuga Asia.

Dee Agarwal explores how to spot industries ripe for disruption by identifying inefficiencies, outdated assumptions, and cultural lag, urging innovators to look beyond technology and listen closely to what consumers and systems quietly reveal.

Atlanta, GA, 5th July 2025, ZEX PR WIRE, In the dynamic landscape of modern commerce, innovation is not a mere advantage; it is an existential necessity. Yet while some sectors evolve continuously, others linger in outdated paradigms, creating fertile ground for those with the vision to disrupt. According to Deepak (Dee) Agarwal, an innovative founder with experience in multiple industries, recognizing the conditions that precede transformation is as much a matter of pattern recognition as it is strategic foresight.

“Industries rarely shout that they’re ready for disruption,” says Dee Agarwal. “But they whisper. The key is listening closely to inefficiencies that have been normalized.”

At its core, disruption does not simply involve digitizing analog processes or streamlining supply chains. Rather, Dee Agarwal argues, true disruption stems from challenging a system’s foundational assumptions, often those left unquestioned for decades.

“If an industry still operates as though recent advancements haven’t fundamentally changed consumer expectations, that’s your first signal,” Dee Agarwal notes. “Things may be moving at the speed of light these days, but a lack of urgency in modernization isn’t a sign of strength; it’s a signal of vulnerability.”

Indicators of Latent Vulnerability

Dee Agarwal identifies several recurring characteristics that suggest an industry is ripe for reinvention. Chief among them is opacity, especially in pricing or service standards. Sectors where customers feel they are navigating a black box tend to be prime targets.

“When consumers can’t easily compare costs, timelines, or outcomes, incumbents are often relying on that confusion to maintain margins. That’s not sustainable,” says Dee Agarwal. “Disruptors thrive in sunlight.”

Another telltale sign is industries where technological inertia is disguised as regulation. While compliance and governance frameworks are necessary, Dee Agarwal cautions against conflating them with immutability.

“Highly regulated sectors like healthcare and finance are often assumed to be off-limits, but regulation isn’t the enemy of innovation,” Dee Agarwal says. “In many cases, it’s simply a design constraint, and ironically, the limits we’re given often unlock our most original ideas.”

Pain Points as Entry Points

Rather than focusing on industry size or market capitalization as indicators of opportunity, Dee Agarwal encourages founders and investors alike to concentrate on friction, especially the kind experienced by end-users.

“Disruption doesn’t begin with the product. It begins with a deep discomfort,” Dee Agarwal explains. “When users feel trapped in complexity, slow timelines, or bureaucratic systems, they’re not just open to change, they’re starving for it. When people only interact with an industry out of necessity—and dread the experience each time—that’s not just inertia. That’s a clear sign that the incumbents have deprioritized the customer. It’s an open invitation for change.”

The Myth of Market Saturation

One of the more persistent fallacies in business is the idea that some industries are simply “done,” that all major problems have been solved, or that margins are too thin for worthwhile entry. Dee Agarwal is quick to reject this thinking.

“Mature markets don’t mean dead markets,” he says. “It means there’s an orthodoxy entrenched, and orthodoxy is exactly what disruption targets.”

In fact, some of the most heavily penetrated sectors, like consumer packaged goods or transportation, continue to see waves of new entrants not because they are easy to navigate, but because consumer expectations continue to evolve faster than incumbent innovation.

“While legacy players often design for yesterday’s customer, the disruptor designs for tomorrow’s,” Dee Agarwal adds. “That delta is the opportunity.”

The Role of Cultural Lag

Beyond technology and regulation, Dee Agarwal highlights what he calls “cultural lag,” a condition in which institutional behavior fails to keep pace with social or generational shifts. Industries that ignore generational expectations around speed, sustainability, transparency, or equity, he argues, are living on borrowed time.

“You don’t need to be radical to be a disruptor,” Dee Agarwal notes. “You just need to be aligned with reality faster than everyone else.”

He points to shifting attitudes around mental health, privacy, and remote work as cultural indicators of change that are often more predictive than quarterly earnings or analyst projections.

“Disruptors aren’t just technologists or marketers. They’re sociologists in disguise,” Dee Agarwal says.

Looking Ahead

For executives, investors, and founders seeking their next frontier, the path forward doesn’t require clairvoyance. It demands attentiveness. In a world defined by the compression of time, patience, and resources, sectors slow to adapt are the ones most likely to be overtaken.

“The question isn’t whether an industry can be disrupted,” says Dee Agarwal. “It’s whether someone’s willing to see what others are too comfortable to question.”

In an era where disruption has become a buzzword, Dee Agarwal’s insights offer a return to first principles: that the most profound innovation often arises not from invention, but from interrogation.