Press Release
CampaignTrackly Launches UTM Campaign Tracking Expert Certification
CampaignTrackly Launches “UTM Campaign Tracking Expert” Certification to Address GA4 Attribution Gaps and AI Data Quality ChallengesNew vendor-neutral, 85-question practitioner certification helps marketing professionals validate their expertise in campaign tracking, UTM governance, analytics readiness, and tracking-link quality control.
United States, 17th Jun 2026— CampaignTrackly, a provider of enterprise data governance and campaign tracking solutions, today announced the launch of its official UTM Campaign Tracking Expert (UCTE) certification. The technical, vendor-neutral credential is designed for marketing operations professionals, analytics leaders, demand generation specialists, campaign managers, and digital marketers who need to build, validate, and troubleshoot campaign tracking links with confidence.

Why a Technical Competency Assessment in UTM Campaign Tracking is Needed
In today’s decentralized digital marketing environment, campaign attribution depends heavily on the quality and consistency of tracking links. Yet many organizations still rely on disconnected spreadsheet templates, manual URL builders, agency-specific naming conventions, and regional tracking processes to generate campaign URLs.
Growing Data Quality Issues
The result is a growing data quality problem. When tracking parameters are inconsistent, incomplete, or incorrectly structured, campaign performance can be misclassified in Google Analytics 4 (GA4), including in “Unassigned” or “Direct” traffic reports. This reduces reporting confidence, limits visibility into ROI, and can lead to campaign decisions based on incomplete attribution data.
With the Advent of AI Unsolved Campaign Data Problems Will Only Deepen
These challenges are becoming more important as AI tools enter marketing operations. As teams begin using AI to generate campaign names, tracking links, and custom parameters at scale, organizations need stronger governance around how those components are structured, validated, and deployed. Without a shared taxonomy and quality-control framework, automation can quickly multiply inconsistent tracking data across channels.
“Many organizations still treat UTM tracking as a routine administrative task, when it is actually the foundation for reliable marketing intelligence,” said Milena Mitova, Founder of CampaignTrackly. “When tracking query strings are created across disconnected processes, data confidence drops. With AI now accelerating campaign creation, we launched this certification to help establish a practical standard for validating tracking expertise.”
The UTM Tracking Technical Evaluation Measures Campaign Data and Governance Expertise
The UTM Campaign Tracking Expert certification is an independent practitioner assessment designed to validate a professional’s understanding of campaign tracking data integrity, analytics readiness, and tracking-link quality control.
The examination consists of 85 practical, scenario-based questions that must be completed within a 75-minute window. To earn the official certificate, candidates must achieve a passing score of 75% or higher.
What is included in the Test Evaluation
Rather than testing only basic UTM definitions, the certification evaluates a broad range of practical campaign tracking skills. Candidates are tested on their ability to understand the difference between URLs, URL parameters, and UTM parameters; structure tracking links correctly; use core UTM fields such as utm_source, utm_medium, utm_campaign, and utm_id; and recognize common mistakes that can create broken links, fragmented reports, or GA4 attribution issues.
Real-world use cases and Tracking Scenarios
The assessment also covers real-world tracking scenarios, including campaign naming conventions, marketing taxonomy, paid media tracking macros, custom URL parameters, separator consistency, hashtag and anchor-link handling, GA4 reporting risks, and pre-launch quality control. The goal is to verify that candidates understand not only what tracking parameters are, but how to apply them correctly across modern campaign operations.
Special Limited-Time Launch Initiative
To introduce these data accuracy standards to the digital marketing community, CampaignTrackly is waiving the testing fee for early adopters. The first 15 qualified marketing professionals to register can attempt the exam free of charge.
Candidates who pass the exam receive a verifiable Professional Certificate of Achievement issued by Leafwire Digital, Inc. and CampaignTrackly.com, suitable for LinkedIn profiles, resumes, and internal professional development records.
To learn more, access the UTM preparation syllabus, or attempt the expert evaluation, visit:
https://www.campaigntrackly.com/utm-campaign-tracking-certification/
About CampaignTrackly
CampaignTrackly, a brand of Leafwire Digital, Inc., is a marketing technology platform that automates, standardizes, and secures campaign tracking data for modern enterprise teams. By replacing disconnected spreadsheets with automated governance and proactive integrity checks, CampaignTrackly helps ensure digital marketing attribution is reliable from the moment a link is generated to its arrival in analytics platforms.
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Media Contact
Organization: Leafwire Digital, Inc.
Contact Person: Cassie Alexandrova
Website: https://www.campaigntrackly.com
Email: Send Email
Country:United States
Release id:46141
The post CampaignTrackly Launches UTM Campaign Tracking Expert Certification appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
ShipSquared’s Rapid Growth Establishes It as a Rising Force in Ecommerce Fulfillment
On track for 300% revenue growth in 2026 and now serving its third Shark Tank-featured brand, ShipSquared is scaling fast across its Dallas and Shenzhen operations, with active investment in robotics and AI-driven fulfillment to meet surging demand from high-growth and enterprise DTC brands.
United States, 17th Jun 2026 — ShipSquared, a Dallas-based fulfillment and supply chain partner for ecommerce brands, today announced a period of rapid growth that has moved the company from emerging challenger to one of the most closely watched fulfillment operators serving founder-led consumer brands.
The company is on pace for 300% year-over-year revenue growth in 2026, a trajectory driven by demand from DTC companies that have outgrown basic pick, pack, and ship providers and need a partner built to scale with them.
That momentum was underscored by the company’s newest partnership with a consumer brand featured on Shark Tank, now the third Shark Tank-featured brand to join ShipSquared’s roster. The milestone marks another major step in the company’s move upmarket and its growing ability to support larger, established brands. It also reflects a clear pattern in ShipSquared’s growth: founder-led and nationally recognized consumer brands choosing the company specifically because its leadership has lived the operational challenges of scaling a product from launch to national distribution.
“We built ShipSquared for the brands we used to be,” said Zak Jones, founder and CEO of ShipSquared. “I spent years manufacturing my own product in Shenzhen and selling it on Shark Tank, so I know exactly where fulfillment breaks a growing brand. Founders are coming to us because we have lived their problem, and because we can move a product from a factory floor in China to a customer’s doorstep without the handoffs falling apart along the way.”
ShipSquared operates across two continents, pairing fulfillment and freight operations in the Dallas-Fort Worth area with sourcing and supply chain infrastructure in Shenzhen, China. That footprint lets the company support brands through the full lifecycle of a product, from sourcing and manufacturing oversight to FBA prep, freight forwarding, international fulfillment, and direct-to-consumer shipping.
Investing in the next generation of fulfillment
A central part of ShipSquared’s growth strategy is its investment in automation and robotics, an initiative led by co-founder and COO Brent Raymond. The company is integrating robotics and AI-assisted workflows into its operations with the goal of improving accuracy, throughput, and inventory visibility as order volumes climb.
“The next decade of fulfillment will be won by companies that operate like technology businesses, not warehouses,” said Steven Zuckerman, Senior Advisor to ShipSquared. “ShipSquared is building that way from the start, layering robotics, automation, and data directly into operations so that brands get a level of accuracy and speed that manual fulfillment simply cannot match. That is what separates an intelligent operating partner from a building full of shelves.”
The company sees automation not as a replacement for service, but as the foundation that makes hands-on partnership possible at scale, freeing its team to focus on the exceptions, the relationships, and the growth planning that brands actually need from a supply chain partner.
“Growth is the easy part to celebrate, but what I care about is what sits behind it,” Jones said. “Every brand we add is a founder trusting us with their customer relationship. Our job is to protect that, scale it, and hand them a supply chain that becomes an advantage instead of a ceiling on how fast they can grow.”
As ecommerce continues to consolidate around operators that can combine technology with genuine service, ShipSquared believes its growth signals a broader shift in what brands expect from a fulfillment partner.
“Great marketing can drive the first sale,” Jones said. “Fulfillment is what decides whether that customer ever comes back. We want to be the reason they do.”
About ShipSquared
ShipSquared is a Dallas-based fulfillment and supply chain partner for ecommerce brands. The company provides DTC fulfillment, FBA prep, freight forwarding, sourcing support, and international fulfillment solutions designed to help growing brands scale with more accuracy, visibility, and operational support. With operations in the Dallas-Fort Worth area and Shenzhen, China, ShipSquared works with founder-led brands, ecommerce operators, and high-growth consumer product companies looking for a fulfillment partner that can support the next stage of growth.
Media Contact:
ShipSquared
contact@shipsquared.com
Media Contact
Organization: ShipSquared
Contact Person: Media Team
Website: http://shipsquared.com/
Email: Send Email
Country:United States
Release id:46198
The post ShipSquared’s Rapid Growth Establishes It as a Rising Force in Ecommerce Fulfillment appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Split Systems Melton Strengthens Its Position as a Leading Heating and Cooling Specialist in Melton, Victoria
Australia, 17th Jun 2026 – Split Systems Melton has announced the continued expansion of its professional heating and cooling services, reinforcing its reputation as one of the most trusted air conditioning specialists in the Melton region. With more than 30 years of industry experience and a strong local presence, the company continues to deliver affordable, efficient, and high-quality climate control solutions for residential and commercial clients.

Operating 24/7 and based at 8 Collins Road, Melton VIC 3337, Split Systems Melton has built its reputation on reliability, technical expertise, and customer-first service. The company specializes in split system installations, repairs, servicing, and system replacements tailored to suit a wide range of property types and budgets.
According to owner Mark Yang, the company’s mission is simple: “We want every home and business in Melton to have access to reliable heating and cooling without unnecessary complexity or inflated costs. Our focus has always been on honest advice, proper installation, and long-term performance.”
Delivering Reliable Comfort Solutions Across Melton
Split Systems Melton continues to serve a growing customer base across Melton and surrounding suburbs including Brookfield, Kurunjang, Melton South, Melton West, and Caroline Springs. The company has become a preferred choice for homeowners, landlords, and businesses seeking dependable climate control systems designed for Australian weather conditions.
As a trusted air conditioning contractor melton, the company offers tailored recommendations based on property size, energy efficiency requirements, and customer budgets. Whether upgrading an outdated system or installing a brand-new unit, the team ensures each solution is optimized for performance and cost savings.
End-to-End Split System Installation Services
One of the core strengths of Split Systems Melton is its streamlined installation process. The company has refined its workflow to ensure customers receive fast, efficient, and stress-free service from start to finish.
The process includes:
- Free, no-obligation quotes based on customer requirements
- Expert system selection with transparent recommendations
- Flexible booking schedules including same-week installations
- Professional installation completed by licensed technicians
- Full system walkthrough and warranty registration upon completion
This structured approach has made the company a go-to provider for split system installation melton, especially among homeowners seeking quick turnaround times without compromising on quality.
Comprehensive Heating and Cooling Expertise
Beyond installations, Split Systems Melton provides a full suite of services covering maintenance, repairs, and system upgrades. With seasonal temperature extremes in Victoria, the company emphasizes the importance of regular servicing to maintain efficiency and extend system lifespan.
As a leading provider of heating and cooling melton, the business ensures clients receive ongoing support for both heating performance in winter and cooling efficiency during the summer months.
Their technicians are trained to handle a wide variety of systems and brands, ensuring accurate diagnostics and reliable repairs. This commitment to technical excellence has positioned the company as a trusted name across the local HVAC industry.
Affordable Air Conditioning for Every Property
Split Systems Melton understands that affordability is a key concern for many households and businesses. The company focuses on delivering cost-effective solutions without compromising on quality or durability.
Whether it is a small residential installation or a larger commercial project, the team provides clear pricing, honest advice, and no hidden costs. This transparency has helped strengthen trust among customers searching for reliable air conditioning melton services.
By working closely with leading manufacturers and suppliers, the company ensures customers receive high-performance systems that offer energy efficiency and long-term value.
A Local Business Built on Trust and Experience
Established in 1999, Split Systems Melton has grown steadily through word-of-mouth referrals and repeat customers. With more than three decades of industry experience, the company continues to prioritize workmanship, safety, and customer satisfaction.
Mark Yang emphasizes the importance of long-term reliability: “We don’t just install systems—we build relationships. Our customers trust us because we show up on time, do the job properly, and stand behind our work.”
This commitment to integrity has helped the company remain a preferred choice for homeowners seeking dependable split system solutions in the region.
Serving Residential and Commercial Clients
Split Systems Melton caters to a diverse range of clients, including homeowners, rental property managers, retail stores, offices, and small industrial facilities. Each project is approached with the same level of care and attention to detail, ensuring systems are properly sized and professionally installed.
The company’s ability to adapt to different property requirements has made it a strong contender for anyone searching for reliable split systems melton services in the local area.
Commitment to Customer Satisfaction
Customer satisfaction remains at the core of Split Systems Melton’s operations. The company ensures that every installation is followed by a full system demonstration, helping clients understand how to maximize efficiency and comfort.
Additionally, all installations are backed by manufacturer warranties and ongoing support, providing customers with peace of mind long after the job is completed.
About Split Systems Melton
Split Systems Melton is a professional air conditioning and HVAC service provider based in Melton, Victoria. With over 30 years of industry experience, the company specializes in split system installations, maintenance, repairs, and replacements for both residential and commercial properties. Known for its reliability, transparent pricing, and expert workmanship, Split Systems Melton continues to be a trusted name in the local heating and cooling industry.
Media Contact
Organization: Split Systems Melton
Contact Person: Support team
Website: https://splitsystemsmelton.com.au/
Email: Send Email
Contact Number: +10483966967
Address:8 Collins Road, Melton VIC 3337
Country:Australia
Release id:46199
The post Split Systems Melton Strengthens Its Position as a Leading Heating and Cooling Specialist in Melton, Victoria appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Austin Glenn Smith Launches Private Financial Consulting Practice After Three Decades in Institutional Portfolio Management
Veteran fund and portfolio manager opens a select advisory practice focused on disciplined, long-term wealth strategy for clients across the United States and Canada
WASHINGTON, United States — June 23, 2026 — Austin Glenn Smith, Ph.D., a senior fund and portfolio manager with more than 30 years of institutional experience, has launched a private financial consulting practice serving a limited number of individuals and families across the United States and Canada. The move marks his transition from full-time fund management to one-on-one advisory work centered on portfolio strategy, retirement and wealth planning, and disciplined, long-term investing.

For three decades, Smith managed institutional portfolios through multiple market cycles, holding senior roles with the Vanguard Management Group and Expert Edge Investments. His new practice brings that institutional rigor to private clients who want experienced, independent guidance rather than off-the-shelf products.
“After thirty years of managing capital for institutions, I wanted to bring that same discipline to a smaller number of people I can serve directly,” said Smith. “Consulting is not a step back; it is a more deliberate way to add value.”
The practice is intentionally small. Smith works with a select group of clients at a time, a structure he says allows for the depth and continuity that long-term financial decisions require. Engagements focus on building diversified, risk-aware portfolios; structuring income and legacy strategies for retirement; providing an experienced second opinion on existing holdings; and helping clients understand the reasoning behind every decision.
That emphasis on judgment over volume reflects a philosophy Smith has carried throughout his career. “Markets reward patience and punish noise,” he said. “My role is to help clients hold a steady course when it matters most.”
Smith’s international background informs his approach. Born in Oslo, Norway, and educated across the United States, Germany, Scotland, and Australia, he earned a Master’s degree from Robert Gordon University in Aberdeen and a Ph.D. in Australia before entering finance in the early 1990s. He credits an early period working alongside renowned author and investor Robert Kiyosaki with shaping his conviction that financial education and disciplined strategy, not speculation, build lasting wealth.
After years of trans-continental work between the United States and Canada, Smith settled in Washington, where his consulting practice is now based. He describes the shift as an evolution rather than a retirement, a chance to apply decades of experience at a more personal scale.
Prospective clients and members of the media can learn more at austinglennsmith.com.
About Austin Glenn Smith
Austin Glenn Smith, Ph.D., is a financial consultant and former senior fund and portfolio manager with more than 30 years of experience in institutional investment and portfolio strategy. Born in Oslo, Norway, and educated across the United States, Germany, Scotland, and Australia, he held senior roles with the Vanguard Management Group and Expert Edge Investments before transitioning, in 2026, to private financial consulting. He advises a select group of clients across the United States and Canada on portfolio strategy, retirement, and wealth planning. Learn more at austinglennsmith.com.
Media Contact
Organization: Austin Glenn Smith
Contact Person: Austin Glenn Smith
Website: https://austinglennsmith.com/
Email: Send Email
Country:United States
Release id:46186
The post Austin Glenn Smith Launches Private Financial Consulting Practice After Three Decades in Institutional Portfolio Management appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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