Over 40 Umamusume cast members will take the stage across the two-day event!Umamusume’s First-Ever World Tour Debuts in Tokyo!

Tokyo, Japan, 22nd Jun 2026 – Japan’s video streaming service ABEMA has announced that it has broadcast rights for the concert event Umamusume: Pretty Derby – 7th EVENT WORLD TOUR: THE STAGE in TOKYO, taking place on Saturday, June 20 and Sunday, June 21, 2026, via its global online live platform ABEMA Live. The live broadcast will be available worldwide in 20 countries and regions, including the United States, South Korea, and Thailand.

Umamusume Pretty Derby – 7th EVENT WORLD TOUR: THE STAGE is the first-ever world tour in the concert history of the highly popular cross-media franchise Umamusume Pretty Derby (hereafter “Umamusume”). A star-studded cast will come together to deliver a thrilling concert experience that takes fans into the world of Umamusume, making this a must-see event. For the Tokyo performance, over 40 cast members will gather across the two-day concert, including Machico (Tokai Teio), Tomoyo Takayanagi (Oguri Cap), and Hitomi Ueda (Gold Ship). Fan excitement for the performance continues to rise as the day approaches.

This concert will be broadcast in 20 countries and regions worldwide—including the United States, South Korea, Thailand, and the Philippines—via the global online live platform ABEMA Live, which allows users outside Japan to purchase (*1) and watch (*2) a variety of pay-per-view content such as artist concerts, events, and sports broadcasts distributed on ABEMA.

Tickets for ABEMA Live are currently on sale via each country’s purchase page. For more details about ABEMA Live, please check the page below.
ABEMA Live page: https://www.abema-global.com

The Umamusume concerts always generate a huge buzz. What kind of performance will unfold on the first-ever world tour? Be sure to catch the moment a new landscape opens up for yourself on ABEMA.

*1 Payment methods available are credit card and PayPal.
*2 Viewing tickets cannot be purchased in supported regions, including Japan.

Broadcast date and time
Day 1: Saturday, June 20, 2026, show starts at 17:00 (streaming begins at 16:00) JST
Day 2: Sunday, June 21, 2026, show starts at 17:00 (streaming begins at 16:00) JST

On-demand viewing period
Day 1: Until 23:59 on Saturday, July 4, 2026 (JST)
Day 2: Until 23:59 on Sunday, July 5, 2026 (JST)

Sales period
2-Day Ticket: May 27, 2026 (Wednesday) 22:00 to July 4, 2026 (Saturday) 20:00 JST
Day 1 Ticket: May 27, 2026 (Wednesday) 22:00 to July 4, 2026 (Saturday) 20:00 JST
Day 2 Ticket: May 27, 2026 (Wednesday) 22:00 to July 5, 2026 (Sunday) 20:00 JST

ABEMA Live: Purchase Page for Available Countries
Day 1： https://www.abema-global.com/lives/3kjxdnsYCzsum7apnkqfRu
Day 2： https://www.abema-global.com/lives/gecvHpMAMBAZWBtKCXpeSr

Media Contact

Organization: CyberAgent, Inc.

Contact Person: CyberAgent, Inc. Press Contact

Website: https://caanime.cyberagent.co.jp/en/

Email: Send Email

Address:40-1 Udagawacho, Abema Towers, Shibuya City, Tokyo

City: Tokyo

Country:Japan

Release id:46335

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Isilumko Activate has outlined a Q2 activation framework for brands seeking to convert early-year planning into measurable market activity.

Sandton, Gauteng, South Africa, 22nd Jun 2026 — Isilumko Activate has outlined a Q2 activation framework for brands seeking to convert early-year planning into measurable market activity. The company said the second quarter is often the point at which commercial expectations become more immediate, requiring brands to move from budget alignment and campaign planning into disciplined execution. In response, the agency is encouraging marketers to treat Q2 as a critical period for visibility, retail presence and campaign momentum.

According to Isilumko Activate, Q2 is where activation strategy becomes operational. The first quarter often centers on forecasting, planning cycles and internal alignment, while the next phase demands consistent delivery in market. If brands delay activation activity for too long, the awareness created by earlier campaigns can begin to weaken and competitive space can narrow. The agency said the objective in Q2 is not simply to remain active, but to build continuity between strategy, field execution and business goals.

A central part of that approach is sustained visibility. Brand presence is not usually built through a single event or isolated campaign burst. It is reinforced over time through repeated, relevant exposure across the right environments. Isilumko Activate said activation planning in Q2 should therefore be tied to a broader visibility strategy that supports recall, product understanding and the consistency of brand presentation across touchpoints.

The agency also said activations should be linked directly to specific commercial priorities. In practice, that may include supporting mid-year sales targets, driving awareness for a new or existing product, improving retail presence, encouraging product trial or re-engaging audiences after first-quarter activity. When those objectives are defined clearly at the outset, activation becomes easier to plan, easier to evaluate and more useful to the wider business.

Execution quality is another major focus in the company’s Q2 guidance. A strong strategy can lose value quickly if field delivery is inconsistent. Isilumko Activate said campaign performance is shaped not only by the idea behind the activation, but by the quality of promoter engagement, the clarity of product communication, the professionalism of the physical setup and the consistency of standards across locations. For brands running activity nationally or across multiple outlets, those details can strongly influence campaign outcomes.

The company recommends a structured Q2 operating model that combines upfront planning with practical performance management. That includes campaign timelines aligned to business calendars, staffing models built for the scale of the rollout, supervision processes that protect delivery quality and reporting systems that allow adjustments during the campaign rather than only after it ends. In this model, execution is treated as an ongoing management discipline rather than a final implementation step.

Isilumko Activate added that Q2 should be viewed as a momentum-building period, not just a maintenance window. Activity during the middle of the year can help brands strengthen their presence before larger trading periods, refine messaging before later campaign pushes and create a steadier rhythm of engagement in the market. For brands that want stronger second-half performance, Q2 can provide the operational foundation needed to carry momentum forward.

Founded in 1995, Isilumko Activate supports clients with brand activations, experiential marketing and field-based campaign execution across South Africa. The company operates in Johannesburg, Pretoria, Durban, Cape Town and Gqeberha and works with businesses seeking practical, market-facing activation programs aligned to commercial outcomes. Through its Q2 perspective, the agency said it aims to help marketers make more deliberate decisions about timing, execution and brand visibility during a key point in the annual planning cycle.

For more information, visit https://isilumkoactivate.co.za/ or contact Gregory Martin at gregory.martin@isilumko.co.za.

About Isilumko Activate
Isilumko Activate is a South African brand activation and experiential marketing agency founded in 1995. The company operates in Johannesburg, Pretoria, Durban, Cape Town and Gqeberha, supporting clients with planning, staffing and execution for activation-led campaigns across multiple market environments

Media Contact

Organization: Isilumko Activate

Contact Person: Cheris Smal

Website: https://isilumko.co.za/

Email: Send Email

Contact Number: +27662386186

Address:Unit G, La Rocca Office Park

Address 2: 321 Main Rd, Bryanston

City: Sandton

State: Gauteng

Country:South Africa

Release id:46337

The post Isilumko Activate Outlines Q2 Activation Priorities for Brand Growth appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

Isilumko Activate has released a winter activation perspective for brands planning campaigns across South Africa.

Sandton, Gauteng, South Africa, 22nd Jun 2026 — Isilumko Activate has released a winter activation perspective for brands planning campaigns across South Africa, highlighting the value of maintaining a physical market presence during quieter seasonal periods. The company said winter often changes how consumers move through retail environments, but it does not remove the need for visibility, recall and meaningful engagement. As a result, the agency is encouraging marketers to adapt their activation formats rather than reduce activity altogether.

According to Isilumko Activate, winter planning should focus less on volume and more on relevance, timing and execution quality. In many categories, the challenge is not simply reaching consumers, but doing so in a way that fits the pace and conditions of the season. That means selecting the right environment, refining the message, and making each consumer interaction more intentional.

The agency’s winter guidance emphasizes a practical operating model for on-the-ground activity. Indoor and high-dwell environments can become more important during colder periods, while shorter but sharper engagements may deliver better results than formats designed for warmer, longer-stay conditions. Clear product communication, well-briefed teams and a professionally executed setup remain central to campaign performance, particularly when every consumer interaction must work harder.

Isilumko Activate said brands should also consider how winter affects different trade environments across the country. Retail behavior is not identical from region to region, and campaign planning should reflect local context, shopper movement and venue realities. For that reason, the agency recommends activation planning that combines national consistency with regional flexibility, especially for brands running campaigns across multiple provinces and channels.

Another priority is alignment between activation activity and business objectives. Winter campaigns are most effective when they are built around a specific commercial outcome, such as maintaining visibility, supporting product awareness, encouraging trial, strengthening retail presence or reinforcing the momentum of earlier campaigns. When activations are treated as part of the broader growth plan rather than as isolated events, the role of the channel becomes easier to measure and easier to scale.

Execution remains a defining factor. Even a strong creative concept can underperform if operational standards are inconsistent from one location to the next. Isilumko Activate said winter activations should be supported by clear staffing plans, tight briefing processes, dependable supervision and performance reporting that gives clients a usable view of what is happening in the field. In seasonal periods where attention can be harder to win, professional delivery becomes even more important.

The company added that winter is also a useful time for brands to strengthen discipline before larger seasonal trading windows later in the year. Campaigns run during quieter periods can help teams refine messaging, test operational models, improve field reporting and build a steadier market presence ahead of peak activity. In that sense, winter can function as both a performance period and a preparation period.

Isilumko Activate provides brand activation, experiential marketing and in-store campaign support for businesses across South Africa. Founded in 1995, the company operates in Johannesburg, Pretoria, Durban, Cape Town and Gqeberha, supporting clients with activation planning, field execution and market-facing engagement programs. The agency said its winter perspective is intended to help marketers make more disciplined decisions about presence, execution and return on activity during the colder months.

For more information, visit https://isilumkoactivate.co.za/ or contact Gregory Martin at gregory.martin@isilumko.co.za.

About Isilumko Activate
Isilumko Activate is a South African brand activation and experiential marketing agency founded in 1995. The company works with clients across multiple sectors and operates in Johannesburg, Pretoria, Durban, Cape Town and Gqeberha, with a focus on planning and executing market-facing campaigns that connect brands with consumers in real-world environments.

Media Contact

Organization: Isilumko Activate

Contact Person: Cheris Smal

Website: https://isilumko.co.za/

Email: Send Email

Contact Number: +27662386186

Address:Unit G, La Rocca Office Park

Address 2: 321 Main Rd, Bryanston

City: Sandton

State: Gauteng

Country:South Africa

Release id:46336

The post Isilumko Activate Shares Winter Activation Insight for South African Brands appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section