–News Direct–

RocketFuel Payment Solutions CEO Peter Jensen joined Steve Darling from Proactive to discuss the company's approach to leveraging blockchain technology for monetary transactions in an interview with Steve Darling from Proactive. Jensen highlighted the strategic use of stablecoins to facilitate efficient, transparent, and secure money transfers, particularly in business-to-business (B2B) transactions and payments to subsidiaries or vendors abroad, such as sending $50 million to Singapore.

One key advantage of stablecoins, according to Jensen, is their growing acceptance among large corporations that manage multi-currency accounts. These corporations can leverage stablecoins to access whichever currency is most favorable in different scenarios, enhancing flexibility and cost-effectiveness in cross-border transactions.

Jensen also touched on the broader economic and strategic implications of cryptocurrency adoption, likening it to the introduction of the euro. He noted the increasing strategic alliances among BRICS countries developing their own blockchain-based currencies as alternatives to the U.S. dollar, with the aim of achieving economic and strategic autonomy.

Furthermore, Jensen highlighted the widespread adoption of blockchain technology among major companies, citing partners like PayPal and Ripple. This integration reflects a broader trend toward the systemic incorporation of stablecoins into global financial practices, signaling the increasing importance of blockchain-based solutions in the modern economy.

Contact Details

Proactive United States

+1 347-449-0879

[email protected]

View source version on newsdirect.com: https://newsdirect.com/news/rocketfuel-ceo-on-advancing-crypto-use-in-business-payments-232782925

RocketFuel Blockchain Inc

COMTEX_451401454/2655/2024-04-25T10:09:24

–News Direct–

Locality, the industrys preeminent local video solutions provider, today announces the appointment of Jeremy Fass as the companys VP of Addressable & Programmatic Advertising. In this newly minted role, Fass will focus on leveraging technology, data, and Localitys direct access to the industrys highest quality CTV inventory to help marketers address qualified local audiences at scale through expanded programmatic channels. Moreover, Fass will play a critical role in helping publishers connect to premium demand outside their core national advertising sales focus.

Fass brings more than 15 years of experience in building audience-based marketplaces, solutions, and businesses for sell-side platforms and media companies alike to his new role. He will report directly to Steven DeMain, EVP of Sales at Locality.

Fass joins Locality from The Arena Group, where he was Senior Vice President, Head of Digital Advertising Revenue and led digital ad revenue and sales, account management, programmatic partnerships, and yield strategy. Prior to The Arena Group, Fass held extended leadership positions at publishing businesses such as Head of Programmatic Revenue and Addressable Advertising at New York Media, and Executive Director of enterprise partnerships at Cond Nast.

He spent the initial chapters of his career developing supply side businesses at industry leaders such as Meta and PubMatic, in the early days of exchange-based ad-monetization and consulted media owners on tools and platforms that enabled maximum distribution and monetization of their media assets.

Jeremys arrival marks a pivotal moment for Locality, said Steven DeMain. His extensive experience in the digital advertising industry brings value to Locality as it continues to solidify itself in the industry as a trusted source to help marketers and publishers expand their local reach through premium inventory.

Im thrilled to join Locality on its journey to unlocking the full potential of local TV advertising, said Fass. Locality is committed to being a trusted partner for advertisers, marketers, and publishers, and Im incredibly excited to share my industry expertise with this team to guide clients to efficiently, and strategically, reach audiences in premium environments.

About Locality

Locality is the industrys preeminent local video solutions provider, committed to addressing the evolving needs of advertisers by unlocking the power of local and driving dollars to the local video marketplace. Locality brings together the best talent in both broadcast and streaming helping brands tap into the mindset of the local consumer and precisely reach optimal markets, nationally. Having served more than 1,500 ad agencies and 4,500 advertisers, to date, Locality offers the best premium inventory that the industry has to offer to help brands optimize their spend and target audiences at scale. Our team resides in 11 locations across the U.S. designed to strategically service 100% of DMAs. For more information, please visit www.locality.com.

Contact Details

Kite Hill PR for Locality

+1 973-722-7881

[email protected]

View source version on newsdirect.com: https://newsdirect.com/news/locality-appoints-jeremy-fass-as-vp-of-addressable-and-programmatic-advertising-282290025

Locality

COMTEX_451400894/2655/2024-04-25T10:01:27

–News Direct–

U.S. Global Investors CEO Frank Holmes joined Steve Darling from Proactive to share an update on the company's Europe-domiciled airlines ETF, the U.S. Global Jets UCITS ETF, which has undergone a merger into the Travel UCITS ETF (TRIP). U.S. Global Investors acquired TRIP from HANetf, a leading provider of UCITS ETFs in Europe. It's important to note that TRIP is distinct from the U.S. online booking company TripAdvisor, which trades under the same ticker symbol (TRIP) on the Nasdaq.

Holmes explained that TRIP aims to track the Solactive Travel Index, which includes publicly-listed companies operating in the travel industry, such as airlines, hotels, travel agencies, and cruise lines. The inclusion of cruise lines in TRIP reflects the broader global travel investment theme, making it a strategic addition to U.S. Global Investors' product lineup.

According to data from the Cruise Lines International Association (CLIA), global cruise passenger volumes increased by nearly 7% from 2019 to 2023, with North America experiencing the strongest growth at 17.5%. This surge in demand for leisure travel has translated into higher revenues for cruise lines. In 2023, industry giants Carnival, Royal Caribbean, and Norwegian Cruise Line Holdings collectively reported approximately $44 billion in trailing 12-month net sales, up from $38.2 billion in pre-pandemic 2019.

The merger of U.S. Global Jets UCITS ETF into TRIP reflects the company's strategic approach to capturing opportunities in the evolving travel industry landscape, driven by increasing consumer demand and recovery from the pandemic's impact.

Contact Details

Proactive North America

+1 604-688-8158

[email protected]

View source version on newsdirect.com: https://newsdirect.com/news/us-global-investors-announces-merger-of-europe-domiciled-airlines-etf-into-the-travel-ucits-etf-120059927

U.S. Global Investors

COMTEX_451400886/2655/2024-04-25T10:01:23