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Valued at $100 Million, Russian Charity Auction Platform CPAI Reaches 1 Million Users

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CPAI is the first Russian innovator business to be valued at $100 million this this year. CPAI has surpassed ThredUp in transaction volume and is expected to be the next unicorn of online resale platform.

CPAI, after seed round on May 19, 2019, has its trading volume almost doubled each year. CPAI operates a one-stop second-hand trading market featuring online resale, charity auction and vertical recycling. Its award-winning business model adopts an innovative way of auction — one auction and one re-auction a day. Different from the traditional second-hand trading platform, the same commodity can be traded several times on CPAI platform, and the price of each transaction will be maintained in a fixed range until the buyer takes delivery of the goods.

What is the status of CPAI after this fund raise, according to its financial disclosure and strategy?

The Number of Users Exceeds 1 Million

For e-commerce platforms, number of users is a very important indicator. Since its launch in 2019, CPAI has seen steady growing in user base, with 710 thousand users worldwide in March 2020 and more than 1 million CPAI users by the end of 2020.

Trading volumes continued to grow, however, with heavy volumes in the domestic Russian market and light volumes in the European and US markets. According to data released by CPAI, its trading volume is shown below. Please note that the six-month period means a full fiscal year calculated backwards.

June 2019:3.1 billion rubles

June 2020:7.2 billion rubles

January 2021 to March 2021 (3 quarters in total) : 12.4 billion rubles

Based on this trend, it is expected that in June 2021, trading volume will exceed 2 billion rubles (about $240 million).

In 2020, after the outbreak of COVID-19, the online sales of some categories, especially groceries, increased significantly. Take, for example, Wildberries.Ru, one of the largest online platforms in Russia. Order number on Wildberries has almost doubled during the pandemic, which means every one in three Russian consumers has purchased from Wildberries. CPAI platform hosts at least 6,000 auctions a week; orders for second-hand items in circulation reach 1 million a year, combined with such growth rate, CPAI has a comfortable position in the market and shows promising growth.

Focus on “Talent” and “Marketing”

On the other hand, the number worth paying attention to is the operating loss of CPAI. Up to Q3 of this year, the operating loss was about 200 million rubles, of which the personnel cost was 360 million rubles (210% compared with cost in the same period last year) and the advertising cost was 1.28 billion rubles (154% compared with cost in the same period last year).

The Cambridge graduated Entrepreneur, Ivan Morozov, CEO of CPAI has stated that CPAI will not focus on short-term gains, but on medium – to long-term development, so big investments now are necessary for future growth. Even if the company went public, short-term profit improvements would not be on his mind.

This is in line with the fact that many big tech companies, like Twitter and Netflix, have been losing money for years in order to grow in the long run. So, to maximize long-term profit, investment in growth is the key.

Reflection: The Inspiration and Opportunity CPAI has brought

Recently CPAI has been recruiting engineers aggressively. This year, CPAI has started recruits outside Russia. It’s a great opportunity for whomever with relevant skills, as reportedly the annual salary offered by CPAI can reach 10 million rubles. 

On the other hand, why can CPAI attract so much traffic in the short term? We are very familiar with offline auctions in Southeast Asia, but in the post epidemic era, everything is going digital, and the business innovation of CPAI is in line with this trend. 2020 has accelerated the growth of user base, and this momentum ushers in the second wave of growth in the post epidemic era.

We are familiar with traditional auctions, but CPAI is truely unique here. Many entrepreneurs have good ideas of business, but having idea, technology and capital at the same time is a rare combination. Now with the raised fund and user base, CPAI will only embrace a faster development now, providing customers a safe space for their usual activities.

CPAI is actually not the first Russian business to do second-hand goods trading. FRIL offers this service a year before. However, CPAI quickly gained an upper hand with aggressive channel marketing, creating an image of the go to place for charity auction, thus attracting large number of users.

Future challenges for CPAI

Some media regards Rakuten as a strong competitor of CPAI, as Rakuten merged its two flea market apps (Rakuma & Fril) into a single App called Rakuma. Rakuten has always used low prices (Rakuma charges only 3.5 percent), existing members (about 95 million) and points to connect other Rakuten services, using all strategies to gain market share.

However, Rakuten’s victory in the price war usually occurs when its rival’s IT capability is weaker. This allows Rakuten to reduce manpower and streamline workflow to drive down cost. But CPAI’s IT capability is as good as, if not better than, Rakuten’s.

On the other hand, giving points back to members as Rakuten does is just an alternated form of price competition. Price wars will not bring benefit for the market in the long run, but only to squeeze profit margin and kill innovation.

The biggest challenge for CPAI is still from overseas. Will the investment be rewarded? Can trade volume in the US, European, and Southeast Asian market grow substantially? That’s what CPAI is going to focus on next.

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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24Newswire.com Sets the Gold Standard in Press Release Distribution with Unmatched Reach and Results

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24Newswire.com delivers reliable and results-driven press release distribution services for businesses of all sizes. From corporate announcements to event promotions, the platform makes it easy to distribute press releases to thousands of top-tier media outlets worldwide. Designed for maximum visibility and brand impact, 24Newswire offers strategic targeting, real-time reporting, and one of the most effective solutions for business PR distribution and event news distribution available today.

New York, NY – In today’s fast-paced digital age, getting noticed is more challenging than ever. Enter 24Newswire.com, a leading platform revolutionizing the way businesses and organizations distribute press releases. Offering one of the best press release distribution services in the industry, 24Newswire.com is designed to amplify visibility, increase brand credibility, and reach global audiences through powerful media networks.

As a premier press release distribution service, 24Newswire.com enables clients to seamlessly submit their press release for distribution across 15,000+ news outlets, including prominent platforms such as Google News, Yahoo Finance, AP News, MarketWatch, and more. Whether you’re a startup launching a product or a multinational company making major announcements, 24Newswire.com ensures your message reaches the right audience.

 

Why Choose 24Newswire.com?

Best Press Release Distribution Services: At 24Newswire.com, we pride ourselves on being among the best press release distribution platforms globally. Our platform provides industry-leading exposure by tapping into targeted and authoritative media outlets.

Business PR Distribution: For companies looking to build strong brand awareness or make impactful announcements, our Business PR Distribution services are tailored to deliver measurable results. From investor relations to product launches, 24Newswire covers it all.

Event News Distribution: Planning an event? 24Newswire specializes in Event News Distribution, helping organizers attract media attention and maximize event attendance through timely and widespread media coverage.

How Are Press Releases Distributed?

Many businesses often ask, “how are press releases distributed?” The answer lies in a combination of strategic syndication and cutting-edge technology. 24Newswire uses a robust network of journalists, bloggers, newsrooms, and online publishers to ensure every press release for distribution reaches its maximum potential.

Our streamlined system allows users to easily upload, format, and distribute press releases within minutes. Coupled with advanced targeting options and analytics, clients gain insights into reach, engagement, and media pickups.

How to Press Release Distribution – Made Simple

Still wondering “how to press release distribution” effectively? 24Newswire.com makes it simple. Just choose your package, submit your content, and we take care of the rest—from editorial review to global distribution. Our user-friendly interface is perfect for both PR professionals and first-time users.

Built for Businesses of All Sizes

Whether you’re a small business looking for cost-effective exposure or a large corporation seeking extensive media reach, 24Newswire offers flexible pricing and distribution packages to suit your needs. With scalable options and real-time analytics, our platform ensures transparency and performance tracking at every stage.

About 24Newswire.com

24Newswire.com is a trusted name in press release distribution services, helping brands, agencies, and organizations across industries communicate their stories to the world. Backed by a team of seasoned PR professionals and cutting-edge technology, 24Newswire delivers comprehensive distribution, maximum media exposure, and tangible results.

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24 Newswire Expands Global Reach with New AI-Powered Features and Strategic Partnerships

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24Newswire.com offers one of the best press release distribution services for businesses and individuals looking to distribute press releases globally. With a vast network of over 15,000 media outlets, the platform helps you amplify your message through professional press release distribution. Whether it’s Business PR Distribution or Event News Distribution, 24Newswire.com ensures high-impact results and real-time analytics to track success.

Following the successful launch of its groundbreaking media platform, 24Newswire is thrilled to announce a major expansion, introducing advanced AI-powered features and strategic partnerships to further revolutionize news distribution. This next phase solidifies 24Newswire’s position as a leader in the media technology space, empowering storytellers worldwide with unparalleled tools to amplify their voices.

Building on Early Success

24Newswire has transformed how businesses, journalists, and creators share news, with over 10,000 users distributing stories to millions of readers globally. The platform’s intuitive design, robust analytics, and commitment to accessibility have earned it widespread acclaim. Now, 24Newswire is taking its mission to the next level with enhancements designed to meet the evolving needs of the media landscape.

 

 

Introducing AI-Powered Innovations

24Newswire is rolling out a suite of AI-driven features to enhance user experience and maximize impact:

Smart Content Optimization: AI algorithms analyze press releases in real time, suggesting improvements to boost readability, SEO performance, and audience engagement.

Predictive Audience Targeting: Leveraging machine learning, the platform identifies the most relevant journalists, influencers, and media outlets for each story, increasing the likelihood of coverage.

Automated Multimedia Integration: Users can now seamlessly embed images, videos, and infographics into their releases, with AI ensuring optimal formatting across devices and platforms.

Sentiment Analysis: A new tool provides insights into how audiences are likely to perceive a story, helping users refine their messaging before distribution.

Voice-to-Text Press Release Creation: For users on the go, 24Newswire now supports voice dictation, converting spoken words into polished press releases in seconds.

These features build on the platform’s existing strengths, such as automated formatting, multilingual support, and real-time analytics, making 24Newswire the most comprehensive news distribution service available.

Strategic Partnerships to Amplify Reach

To expand its global footprint, 24Newswire has forged partnerships with leading media organizations, technology providers, and educational institutions:

Global Media Networks: Collaborations with major news aggregators and regional outlets ensure stories reach diverse audiences across North America, Europe, Asia, and beyond.

Tech Integrations: Partnerships with cloud storage providers and social media platforms streamline content sharing, while integrations with CRM systems enhance PR workflows.

Educational Outreach: 24Newswire is working with journalism schools to offer free access to students, fostering the next generation of storytellers. “We want to empower young journalists to share their perspectives with the world,” said Doe.

These partnerships underscore 24Newswire’s commitment to creating a connected, inclusive media ecosystem.

Empowering Communities Worldwide

At the heart of 24Newswire’s mission is a dedication to accessibility and equity. The platform has expanded its free tier to include more features for small businesses, nonprofits, and independent creators, ensuring that financial barriers don’t silence important voices. Additionally, 24Newswire has launched a Global Voices Initiative, providing pro bono distribution services to organizations in underserved regions.

A Vision for the Future

Looking ahead, 24Newswire plans to introduce a mobile app, virtual reality press release previews, and enhanced support for podcast and Press Release distribution

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24Newswire Unveils Revolutionary Platform to Transform Global News Distribution

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24Newswire.com is a leading press release distribution service that empowers businesses, agencies, and organizations to distribute press releases globally with ease and impact. Trusted for its wide media reach and real-time analytics, the platform offers tailored solutions for business PR distribution, event news distribution, and more.

United States, 30th Apr 2025, King NewsWireIn an era where information travels faster than ever, 24Newswire proudly announces the launch of its state-of-the-art media platform, designed to redefine how news is shared, consumed, and amplified across the globe. This innovative solution addresses longstanding challenges in the media industry, offering a seamless, efficient, and accessible way for journalists, businesses, public relations professionals, and content creators to distribute their stories to audiences worldwide.

A New Era for News Distribution

The launch of 24Newswire marks a significant milestone in the evolution of media technology. Built from the ground up with user experience and scalability in mind, the platform combines cutting-edge automation with intuitive design to empower users of all backgrounds. Whether it’s a small business announcing a product launch, a nonprofit sharing a milestone, or a journalist breaking a major story, 24Newswire ensures their message reaches the right audience at the right time.

 

At 24Newswire.com, we specialize in high-performance press release distribution services that help brands, organizations, and professionals gain instant visibility across leading media channels. Whether you need business PR distribution, event news distribution, or global brand exposure, our platform is designed to deliver real results.

Why Choose 24Newswire.com?

Global Syndication Network
Your press release for distribution is syndicated to over 15,000 verified news outlets, including Google News, Yahoo Finance, MarketWatch, AP News, and more.

Tailored Industry Targeting
Choose your niche and let our algorithm distribute your content to the most relevant journalists, bloggers, and platforms.

Real-Time Performance Analytics
See exactly how press releases are distributed, viewed, and shared. Measure ROI with ease.

Best Press Release Distribution Packages
We offer affordable, scalable, and customizable options—ideal for startups, corporates, agencies, and solo professionals.

What We Offer

Press Release Drafting & Editing
Need support creating professional content? Our editorial team helps craft compelling messages optimized for media pickup.

How to Press Release Distribution Made Easy
Upload your press release, select a distribution plan, and track its performance—all from a user-friendly dashboard.

White-Label & Agency Options
Our platform is agency-friendly and fully white-labeled for PR firms and resellers.

Use Cases

  • Product & Service Launches
  • Mergers & Acquisitions
  • Conference Announcements
  • Awards & Achievements
  • Company Milestones
  • Investment Announcements
  • Government & Nonprofit Updates

Trusted by Thousands

From tech startups to Fortune 500s, companies trust 24Newswire.com to distribute press releases effectively and professionally. Our reputation as one of the best press release distribution services is backed by consistent results and client satisfaction.

Key Features Driving Innovation

24Newswire introduces a suite of powerful features tailored to meet the demands of today’s fast-paced media landscape:

Automated Press Release Formatting: The platform’s intelligent system guides users through creating professional-grade press releases, ensuring compliance with industry standards while saving time and effort.

Targeted Distribution Networks: Users can select from curated lists of media outlets, journalists, and influencers, ensuring their news reaches the most relevant audiences.

Real-Time Analytics Dashboard: Comprehensive metrics provide insights into how stories perform, including views, shares, and engagement across platforms.

Credibility Verification System: To combat misinformation, 24Newswire employs advanced verification protocols to ensure only credible sources are amplified.

Multilingual Support: With built-in translation tools, users can distribute their news in multiple languages, breaking down geographic and linguistic barriers.

Integration with Social Media and SEO Tools: The platform optimizes content for discoverability, helping stories rank higher on search engines and gain traction on social media.

These features, combined with a commitment to affordability, make 24Newswire a versatile solution for organizations of all sizes.

Commitment to Accessibility and Inclusion

One of 24Newswire’s core principles is democratizing access to media tools. The platform offers tiered news Distribution pricing plans, including a free option for small organizations and independent creators, ensuring that financial constraints don’t prevent important stories from being told. Additionally, 24Newswire has partnered with nonprofit organizations to provide pro bono services to underserved communities, amplifying voices that are often overlooked.

“We believe every story matters,” said Doe. “Whether it’s a local charity raising awareness or a global brand launching a new initiative, we’re here to help them connect with the world.”

Looking Ahead

As 24Newswire rolls out globally, the company is already planning enhancements to further revolutionize the industry. Upcoming features include AI-driven content personalization, expanded integrations with podcast and video platforms, and a mobile app for on-the-go news distribution. The company also aims to establish regional hubs in Europe, Asia, and Latin America to better serve its growing international user base.

 

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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