Press Release
ELFBAR’s German Business Is Now Built Around Reusable Pod Systems
The brand holds about 60 percent of the country’s pod system market and around 80 percent of its German shipments are in reusable formats, with four products honoured this year by the German Design Award and the CMF Design Awards
United States, 1st Jun 2026, –
Global vape brand ELFBAR today set out how its German business has shifted toward reusable pod systems over the past several product cycles, following recognition of four of its products by the German Design Award and the International CMF Design Awards in 2026.
The two juries honoured the ELFX Mini, the ELFX 2, the ELFA Master Stein and the ELFA pod system. The group together accounts for a meaningful share of ELFBAR’s German sales. The German Design Award is organised by the German Design Council. The International CMF Design Awards evaluates excellence in colour, material and finish. ELFA Master Stein and ELFX Mini are now available in Germany.
What the data shows
According to internal company data, ELFBAR holds about 60 percent of the German pod system category. That makes it the largest player in the country’s largest vape submarket. Prefilled and refillable products — the ELFX and ELFA pod systems and the ELFLIQ e-liquid range — make up roughly 80 percent of the company’s shipments to Germany. Single-use formats, once a defining part of the category, no longer drive the brand’s German business.
The product mix has shifted gradually rather than overnight. The change reflects deliberate prioritisation inside the company: ELFBAR has steadily reduced the share of single-use formats in its German offer and reinvested behind devices that can be refilled, recharged and serviced over a longer life.
Design language
The shift toward reusable formats has been accompanied by a change in how ELFBAR’s products look and feel. The ELFX and ELFA series — including the four products honoured this year — share a quieter design vocabulary than the bright single-use silhouettes that defined the category’s earliest growth. Colour palettes are subdued. Casings are contoured for one-handed use. Materials are selected for grip and longevity. Branding is small.
“Good design should feel confident, not loud,” said Becky Liu, Head of Industrial Design at ELFBAR. “With ELFX and ELFA, we focus on a clean-cut form, precision, and a calm material touch-feel to bring an elegant and intuitive user experience.”
That visual approach has now been independently endorsed. The German Design Award named the ELFX Mini and the ELFA Master Stein as 2026 winners. The CMF Design Awards recognised both the ELFA Master Stein and the ELFX 2. The combined recognition applies standards normally used to assess mainstream consumer electronics to a category that has historically been judged on different terms.
The reusable approach in practice
ELFBAR describes its reusable design approach in three working principles, drawn from how the products are engineered and sold rather than from marketing language.
The first is that components are designed to be replaceable. Pods, cartridges and, in some models, batteries can be exchanged so that the body of the device stays in use beyond the life of any single consumable.
The second is that everyday friction is engineered out of the product. Visible e-liquid windows, magnetically secured cartridges, structured status displays and adjustable airflow and power settings are integrated to reduce small daily annoyances that often push users back to single-use products.
The third is that safety features are built into the cartridge. The ELFX POD 2.0 generation, which launches with ELFX 2 in Germany in June 2026, adds a child lock, an upgraded airway for richer flavour, and a 5A leakproof system designed to contain e-liquid during everyday use.
The regulatory backdrop
The shift inside ELFBAR’s German business has played out against a broader change in European regulation. National-level restrictions on disposable products, higher expectations around packaging and e-waste, and closer scrutiny of product safety have all put pressure on bright, short-lived devices. Brands able to demonstrate genuine reusability, supported by replaceable components, accessible spare parts and durable design, are increasingly separated by retailers and regulators from those that cannot.
ELFBAR’s German position is being treated inside the company as a test case for how the rest of its European business will be structured. The plan is to introduce the award-winning ELFX and ELFA designs to additional European markets in due course, with ELFX 2 leading the next wave from Germany in June 2026.
— ENDS —
About ELFBAR
ELFBAR is a pioneer in the global vaping industry. Since its inception in 2018, it has been providing a distinct and diverse vaping experience with innovation at its core. ELFBAR stays committed to youth access prevention and sustainable growth as a leading brand favoured and used by tens of millions of adult smokers and ex-smokers worldwide as an alternative to smoking. For more information, please visit elfbar.de.
Media Contact
Organization: HG INNOVATION LIMITED
Contact
Person: Media Relations
Website:
https://www.elfbar.de/
Email:
marketing@elfbar.de
Country:United States
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Dubai, United Arab Emirates, September 10th, 2026, Chainwire
The appointment brings a veteran of regulated digital-asset and brokerage businesses to a firm turning its focus from growth alone to the foundations that sustain it.
Tag Markets today announced the appointment of Craig Lund as Chief Executive Officer. Lund will lead the company’s executive team and its next phase of development, working alongside the firm’s founders and existing stakeholders.
Lund brings more than fifteen years of experience across financial services, regulated digital assets, operations and governance, with senior leadership roles at Merrill Lynch, M2, MidChains, BitOasis, and Property Finder. He has helped take multiple regulated financial businesses from formation to licensing across several jurisdictions, has led teams numbering in the hundreds, and has worked within organisations responsible for several billion dollars in trading volume. His experience spans risk, regulatory engagement, cross-border settlement, product infrastructure and the building of executive teams.
At BitOasis, he was part of the leadership team that scaled the business many times over and contributed to securing one of the first in-principle approvals granted by Abu Dhabi Global Market to a digital asset exchange and custodian. At MidChains, he helped build an over-the-counter desk that reached multi-billion-dollar volume within its first year. At M2, he led the group operational structure that took a globally regulated exchange and custody platform from a standstill to launch within months, under multiple global regulated frameworks.
The appointment comes as Tag Markets turns its attention to the part of a brokerage that clients experience most directly. Spreads and platforms are compared in an afternoon; a client’s view of a firm is formed by how quickly a withdrawal is processed and how promptly a support question is answered. Lund’s brief places those measures at the centre of the firm’s priorities and treats them as standards to be defined, measured and continuously improved.
“A broker earns trust in the moments a client feels, not in the ones it advertises,” Lund said. “The next chapter for Tag Markets is defined less by how fast it grows than by how well it runs. My focus is on the operating discipline, the governance and the client experience that let a firm grow across markets without losing the confidence of the people it serves.”
Three priorities define the agenda. The first is operating discipline: clear operating standards and escalation thresholds across the business, so that decisions are taken at the right level and are visible after the fact. The second is the resilience of execution, from order routing and pricing through to the controls that govern how changes reach live trading environments. The third is client service treated as management information, with feedback recorded, measured and reviewed so that patterns are seen early and acted on.
As Tag Markets grows across markets, the demands on its internal systems, its governance and its regulatory engagement grow with it. Lund’s background at the intersection of regulated finance, operational scale and technology reflects the capabilities that matter most at that stage.
About Tag Markets
Tag Markets is an online trading services provider offering access to foreign exchange, commodities, indices and other markets through leading trading platforms. Tag Markets is the trading name of “T.M. Financials Ltd”, incorporated in Mauritius (Company No. C185265), and regulated by the Financial Services Commission of Mauritius as an Investment Dealer (License No. GB21026474). Further information is available at tagmarkets.com.
Contact
Craig Lund
Tag Markets
Communications@tagmarkets.com
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
AI Risks to Enter 60–80% of Liability and Cyber Insurance Underwriting by 2028, ScienceSoft Predicts
McKinney, USA, September 10th, 2026, FinanceWire
ScienceSoft has released proprietary research on how midsize US insurers will address artificial intelligence (AI) risks in coverage and underwriting through 2028. Drawing on insurance market data, perspectives from industry experts, and ScienceSoft’s experience working with insurance organizations, the research examines whether growing AI-related losses will lead to a new class of AI-specific insurance.
The research forecasts that by 2028, 60–80% of new policies and renewals in errors and omissions (E&O), directors and officers (D&O), employment practices liability (EPL), and cyber insurance will factor AI risks into underwriting. However, ScienceSoft expects most midsize US insurers to continue covering AI risks primarily through existing lines of business rather than standalone AI policies. The research team anticipates AI-specific insurance to grow rapidly but remain a small niche in the commercial insurance market.
ScienceSoft finds that demand for clearer AI coverage is rising alongside AI-related incidents. The research points to a 262% rise in publicly documented AI incidents from 2022 to 2025 and highlights businesses are showing strong interest in protection against emerging liabilities associated with AI. Insurers take several approaches to making AI treatment more explicit, including affirmative policy wording, AI exclusions, specialized endorsements, and dedicated AI insurance products.
At the same time, the research reveals that much of today’s AI exposure remains covered through traditional insurance products. ScienceSoft concludes that AI-specific insurance is unlikely to become mainstream by 2028, despite the projected strong market growth (from $40 million in 2024 to $4.8 billion by 2032, at a roughly 80% CAGR). Yet even at that pace, the segment is projected to account for only around 0.34% of commercial P&C premiums by 2032. The research team expects unclear liability attribution, accumulation risk, limited loss history, and regulatory uncertainty to continue slowing the development of dedicated AI coverage.
The research findings suggest that underwriting will adapt considerably faster than coverage. ScienceSoft finds that insurers are beginning to assess not only whether businesses use AI but also how AI systems are governed, what level of autonomy they have, and what controls organizations have in place. The research team expects these factors to increasingly influence premiums, coverage conditions, and risk control requirements through 2028.
Beyond its market forecast, the research examines what these changes mean for insurers, brokers, commercial insurance customers, AI software providers, regulators, and individuals. In particular, it explores how insurers may need to adapt underwriting and claims processes, why insureds may increasingly require broker services as AI-specific insurance develops, and why AI vendors may become one of the main customer groups for AI liability insurance.
Read the full report for more insights.
About ScienceSoft
ScienceSoft is a Texas-headquartered AI transformation and software engineering company with 37 years of experience in artificial intelligence and 14 years in insurance IT. The company holds the 2025 Global Award for Insurance Digital Transformation Excellence and the 2026 AI Leader Award for Best AI Solution for Insurance. With long-standing experience across AI and insurance technology, ScienceSoft’s experts bring a practical perspective on how emerging AI risks may affect insurers’ operations, technology, and the broader market.
Press Inquiries Welcome
ScienceSoft’s consultants and financial researchers are available to provide expert commentary on AI-related commercial risks and emerging, technology-enabled approaches to AI risk coverage and underwriting. For media inquiries, please follow the link.
Contact
Media and Analyst Relations Specialist
Alexa Tsviatkova
ScienceSoft
adtsviatkova@scnsoft.com
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Chicago’s De’Elegance Private Car Service Celebrates 28 Years in Business by Rebranding as ChauXure
Oldest Black-owned, veteran-owned, woman-owned business of its kind in Chicago builds on its reputation for delivering exceptional experiences
CHICAGO—Sept. 9, 2026—De’Elegance, Chicago’s oldest Black owned, veteran-owned, woman-owned private car service, is celebrating its 28th year in business by rebranding as ChauXure and expanding its fleet of luxury cars. Founded in 1998 by Marie Guyton, an Air Force veteran, ChauXure is renowned for delivering exceptional experiences. By branding itself as ChauXure (Show Sure), the company is emphasizing its reputation for precision, reliability, and consistency.
“After almost 30 years in business, we felt it was time to update our brand to reflect the values that we have long embodied as a business,” explained Guyton, who was honorably discharged from the Air Force in 1990. “We work in high-demand environments where timing and execution cannot vary. Our goal is always to set the standard for service, and ensure that every experience reflects professionalism, punctuality, and attention to detail.”
ChauXure handles executive, airport, and group travel. Clients run the gamut from individuals to corporate clients and large-scale events such as the Indy 500, PGA, and WBNA. While based in Chicago, ChauXure frequently operates on a national basis, such as in the case of the SuperBowl and the NFL Draft.
As part of its rebrand and anniversary observance, ChauXure has invested in expanding its fleet of Lincoln Navigators and Mercedes Sprinter vans. The latter can carry up to 14 passengers in luxury style.
To learn more or reserve travel, visit https://chauxure.com/, email info@chauxure.com, or call (708) 765-6255. Service is available 24 hours a day, 365 days a year.
Media Contact
Organization: ChauXure
Contact Person: T. Guyton
Website: https://chauxure.com/
Email: Send Email
Contact Number: +17087656255
City: Chicago
State: IL
Country: United States
Release id: 48943
The post Chicago’s De’Elegance Private Car Service Celebrates 28 Years in Business by Rebranding as ChauXure appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Tag Markets Names Craig Lund Chief Executive Officer
Chicago’s De’Elegance Private Car Service Celebrates 28 Years in Business by Rebranding as ChauXure
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