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LLC.eth Listed for 300 ETH (~$600,000) as Rare Three-Letter ENS Domain Representing the World’s Most Common Business Entity

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March 2026 — The Ethereum Name Service domain llc.eth has been publicly listed for approximately 300 ETH (about $600,000 USD), highlighting continued interest in blockchain-based digital identity infrastructure.

The domain llc.eth is a rare three-character blockchain identifier within the Ethereum Name Service (ENS) protocol corresponding to the widely recognized “LLC” (Limited Liability Company) designation, and is currently listed publicly for approximately 300 ETH (over $600,000 USD) as a programmable Web3 identifier capable of supporting cryptocurrency payments, decentralized websites, and digital identity infrastructure.

The three-letter domain references “LLC,” or Limited Liability Company, one of the most widely used business entity structures in the United States. Millions of companies operate under the LLC structure, making the acronym broadly recognized within legal and business environments.

The domain exists within the ecosystem of the Ethereum Name Service, a decentralized naming system built on the Ethereum blockchain that allows users to replace complex wallet addresses with human-readable names.

Instead of sending digital assets to long hexadecimal addresses, blockchain users can interact with identifiers such as:

 

company.eth

startup.eth

 

Because ENS names function as programmable identifiers, ownership of llc.eth also provides control over the entire .llc.eth namespace, enabling the creation of structured subdomains such as:

 

company.llc.eth

startup.llc.eth

venture.llc.eth

 

These subdomains can be used for blockchain identity, wallet addressing, decentralized applications, or organizational infrastructure within Web3 systems.

ENS names can also represent digital identity across decentralized applications, wallets, and blockchain services. In addition to acting as wallet identifiers, ENS domains may resolve to websites hosted on decentralized storage networks.

Modern Web3-enabled browsers such as Brave Browser support direct ENS resolution, allowing users to visit sites using an ENS domain name rather than a traditional DNS address.

The domain llc.eth is currently listed publicly for approximately 300 ETH, with the listing viewable on the NFT marketplace OpenSea:

https://opensea.io/item/ethereum/0xd4416b13d2b3a9abae7acd5d6c2bbdbe25686401/35849404669706299868362351236534107186562295696629725112848278171801347587036

Several high-profile ENS domain transactions illustrate the value placed on short, meaningful identifiers.

For example, paradigm.eth sold for 420 ETH in 2021 to crypto venture capital firm Paradigm. Another ENS domain, 000.eth, reportedly sold for 300 ETH, demonstrating strong demand for rare identifiers.

Other notable ENS transactions include abc.eth, which reportedly sold for approximately 90 ETH, and mhd.eth, which sold for roughly 120 ETH. These transactions reflect ongoing interest in short ENS domains, particularly three-letter names that offer strong branding potential and limited availability within the ENS namespace.

Additionally, opensea.eth was acquired by OpenSea for brand identity purposes.

ENS names are increasingly used as universal digital payment identifiers across the internet. Instead of sharing complex blockchain wallet addresses, users can publish a readable name that can receive cryptocurrency payments directly on the Ethereum network.

The same identifier can also be displayed as a public payment handle across platforms such as PayPal, Venmo, and Coinbase, allowing businesses and individuals to maintain a consistent identity for digital transactions.

Within Web3 wallets and compatible applications, sending assets to a readable ENS identifier such as:

 

company.eth

startup.eth

 

replaces the need to copy and paste long hexadecimal wallet addresses.

Adoption of ENS names expanded significantly during the growth of Web3 in 2021 and 2022, when many public figures and entrepreneurs began registering their own .eth identities.

Notable individuals who have used ENS names include Jimmy Fallon (fallon.eth), Paris Hilton (parishilton.eth), Shaquille O’Neal (shaq.eth), Anthony Hopkins (anthonyhopkins.eth), and Snoop Dogg, who is associated with the ENS identity snoopdogg.eth.

Prominent technology leaders have also registered ENS identities, including Vitalik Buterin (vitalik.eth), Alexis Ohanian (alexisohanian.eth), and Tobias Lütke.

Several major brands have also secured ENS domains, including Puma (puma.eth) and Budweiser, which acquired beer.eth as part of its Web3 branding initiatives.

With only 17,576 possible three-letter combinations, short ENS domains remain among the most scarce identifiers within the ecosystem.

Because the “LLC” designation is used by millions of businesses worldwide, a domain such as llc.eth represents one of the few blockchain identifiers that directly corresponds to a real-world legal structure, creating potential applications across digital payments, Web3 identity systems, and on-chain business infrastructure.

 

 

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Press Release

Spooktacularly You! Arshiner Launches Halloween Campaign for Kids’ Magical Outfits from Home to Party

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New York, USA / Timesnewswire / September 29, 2026 – As late September brings crisp autumn breezes, the much-anticipated Halloween vibe is building up. Savvy moms have already started their preparations. To gear up for the early-October shopping rush for Halloween costumes, Arshiner officially kicks off its “Spooktacularly You” campaign, delivering exclusive Halloween apparel for kids that balances cozy loungewear comfort and dazzling party looks.

Cozy At-Home: Lazy Moments for Movie Nights & Pajama Parties

Cool autumn winds blow outside, while jack-o’-lantern lights glow indoors. Halloween ritual often starts with a warm family movie night. Arshiner’s featured kids’ pajama set is the perfect pick for “Cozy Spooky Nights”. Crafted from soft fabric consisting of 95% polyester and 5% spandex, it features a relaxed tailored fit and excellent breathability. Boasting a classic blue-and-white stripe design, this short-sleeve, long-pant button-front set is easy to put on and take off, and comes with two small pockets for kids to stash their favorite candies or tiny toys. Wearing the set, kids can curl up on the sofa with hot cocoa and watch classic Halloween animations, enjoying pure comfort and peace at home.

Party Prep: Magical Transformation for the Sparkling Stage & Dreamy Costumes

When the movie ends and the party begins, kids need a standout outfit to instantly light up the mood. Arshiner’s Halloween-themed dance costume is the top choice for party preparations. A long-time bestseller, this blue ice-flower ballet dress is made of soft, highly stretchy fabric of 93% cotton and 7% spandex, fitting the body snugly without tightness. The double-layer sequined tulle skirt pairs beautifully with flowy sleeves. Its high-stretch material lets kids spin and jump freely. Whether dressing up as an ice fairy, attending Halloween-themed dance classes, or performing talent shows at parties, it turns kids into shining stars to confidently show their unique charm of “Spooktacularly You”.

From cozy homewear to glamorous party styles, Arshiner accompanies kids through every magical moment. Shop Halloween costumes early and get your little magician fully equipped to embrace the upcoming Halloween celebration!

For more information, please visit the Arshiner website and Amazon storefront, or connect with Arshiner on Facebook and Instagram.

Arshiner

pr@arshiner.com

New York, US

https://arshiner.com/

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Press Release

AlgoQuant Asset Management Selects Liquid Mercury to Enhance Digital Asset Trading Infrastructure

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Chicago, United States, September 28th, 2026, Chainwire

AlgoQuant will deploy Liquid Mercury’s institutional-grade trading technology to scale its multi-strategy investment platform and enhance execution capabilities across global digital asset markets.

Liquid Mercury, a leading technology provider for digital asset marketplaces and crypto trading, announced today that it has been engaged by AlgoQuant Asset Management, an investment manager focused on solving inefficiencies in fast-evolving markets, to provide trading technology and infrastructure services.

The engagement will enable AlgoQuant to leverage Liquid Mercury’s institutional-grade trading technology and infrastructure to enhance its multi-strategy investment platform. AlgoQuant will gain access to deep liquidity, advanced execution capabilities, and professional-grade trading tools that support the firm’s commitment to quantitative excellence, risk integrity, and operational resilience.

Liquid Mercury’s battle-tested platform combined with AlgoQuant’s sophisticated quantitative strategies provides a powerful foundation for executing complex digital asset trades across global markets. This technology integration allows AlgoQuant to maintain 24/7 trading operations while scaling talent, capital, and technology without compromising precision.

With a team spanning key global financial and digital asset markets, AlgoQuant operates as a multi-strategy investment platform designed to perform across diverse market environments. Through Liquid Mercury’s platform, AlgoQuant will benefit from access to top-tier liquidity providers, low-latency infrastructure, and comprehensive middle and back-office tools designed to meet the demands of institutional asset managers operating in digital asset markets.

“AlgoQuant came to us with very specific infrastructure requirements that are unique to their sophisticated quantitative strategies,” stated Liquid Mercury CEO, Tony Saliba. “What sets Liquid Mercury apart is our ability to shape our tech stack to meet each client’s distinct needs. This level of customization isn’t something firms can always find off the shelf, but our battle-tested platform was built with the flexibility to adapt while maintaining institutional-grade standards. We’re honored to provide the tailored technology infrastructure that will support AlgoQuant as it continues to scale its investment platform.”

“Liquid Mercury has been an excellent technology partner for AlgoQuant Asset Management,” said Alexander Goncharov, President of AlgoQuant Asset Management. “We are very pleased with their sophisticated technology stack, collaborative approach, and willingness to tailor the platform to our specific needs. Their infrastructure delivers the speed, reliability, and precision required in today’s digital asset markets while integrating seamlessly with our proprietary systems and workflows.”

About AlgoQuant Asset Management

AlgoQuant is an investment manager with a clear mission: to solve inefficiencies in fast-evolving markets. From day one, the firm has been focused on building a platform that can scale talent, capital, and technology without compromising precision. At the heart of AlgoQuant’s model is a commitment to quantitative excellence, risk integrity, and operational resilience.

AlgoQuant operates as a multi-strategy investment platform with global reach, featuring team members and trading teams based in key global financial and digital asset markets. The firm’s structure supports 24/7 execution, oversight, and engagement with global allocators.

Further information can be found at www.aq.io

About Liquid Mercury

Liquid Mercury powers professional crypto trading and digital asset marketplaces. Founded by legendary trader Tony Saliba, who was featured in Jack Schwager’s “Market Wizards,” Liquid Mercury is the #1 choice for sophisticated buy-side and institutional sell-side trading professionals moving into crypto.

Mercury Pro is an institutional-grade trading platform designed specifically for professional traders navigating crypto derivatives and spot markets. The platform offers sophisticated trade execution tools including DMA routing, staging, execution algorithms, and anonymous multi-dealer RFQ to source block liquidity. Traders can manage all orders and trade data in a single platform with real-time views of balances and account positions.

Key capabilities include access to crypto derivatives at leading onshore and offshore exchanges, institutional-sized pricing with top OTC liquidity providers, and a wide range of spot products across leading exchanges. The platform supports both single-leg and multi-leg orders in net price structures, with low-latency infrastructure built for high-frequency and algorithmic trading strategies.

Liquid Mercury integrates with world-class custodians including Fireblocks, Gemini, and BitGo, and provides comprehensive APIs (FIX, WebSocket, and REST) for automated trading and workflow customization. Built by professionals for professionals, Liquid Mercury combines battle-tested trading technology with deep liquidity access and best-in-class workflow automation.

For more information about Liquid Mercury and the $MERC token, users can visit www.liquidmercury.com or merc.liquidmercury.com. 

Disclaimer

This press release is for informational purposes only and does not constitute an offer to sell, or a solicitation of an offer to buy, any securities or fund interests in any jurisdiction. Any offer or solicitation of interests in any fund managed by AlgoQuant Asset Management Corp will be made only by definitive offering documents, and only to eligible investors in accordance with applicable law. No statement in this press release is, or should be construed as, a representation as to the past or future performance of any fund or strategy managed by AlgoQuant.

Contact

Director
Kent Egan
Liquid Mercury
sales@liquidmercury.com

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Press Release

Aster Launches Perpetual Grid Trading 2.0 with Up to 140,000 $ASTER Liquidity Mining Campaign

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George Town, British Virgin Islands, September 28th, 2026, Chainwire

Aster, the privacy-first onchain trading platform backed by YZi Labs, today announced the launch of its Liquidity Pool Mining campaign, a four-week incentive campaign featuring a total reward pool of up to 140,000 $ASTER and running from September 28 to October 25, 2026 (UTC). To celebrate the launch of Perpetual Grid 2.0, the program is open to all Aster users running Perpetual Grid strategies on eligible trading pairs.

Rewards will be distributed hourly based on each eligible Grid’s share of trading volume. The base reward pool is set at 10,000 $ASTER per epoch, with additional rewards available based on market conditions and trading activity on the platform. Participation is automatic, with no registration required.

“As Aster continues to bring more emerging assets and opportunities onchain, we’re also focused on building the tools traders need to navigate increasingly dynamic markets. Perpetual Grid offers a flexible way to capture opportunities amid market volatility, and Grid 2.0 takes this experience further with greater flexibility and independence. This upgrade is another step toward our broader vision of building the frontier of onchain trading,” said Leonard, CEO at Aster.

Incentivizing Automated Perpetual Trading

The campaign builds on Aster’s expanded Perpetual Grid infrastructure, giving users a new way to participate in automated trading while earning additional $ASTER rewards from eligible Grid activity. Both Maker and Taker volume count toward the campaign, while manual trading and activity outside the Grid strategy are excluded.

An Estimated Bonus APY is also displayed to provide an indication of potential annualized $ASTER rewards based on recent campaign activity. The estimate can change as trading volume, participating Grids and other campaign conditions change, and does not guarantee future rewards or returns.

Grid 2.0 Separates Automated and Manual Strategies

Alongside the campaign, the newly upgraded Perpetual Grid 2.0 enables Grid strategies to operate independently from users’ regular Perpetual trading. Each Grid runs through a dedicated Grid Bot subaccount, keeping its positions and margin separate from the main Perpetual account.

With support for both Cross and Isolated Margin, users can run automated Grid strategies while continuing to trade Perpetuals manually, including on the same trading pair. Isolated Margin supports up to 50 independent Grid strategies per account, with no per-pair limit.

Discover Strategies Through Grid Marketplace

Aster’s Grid Marketplace further simplifies strategy discovery by allowing users to browse active Grid strategies and review metrics such as PnL, ROI, runtime, price range, leverage and trading activity.

Users can use an existing strategy as a starting point through Copy, or switch its direction through Reverse, turning a Long strategy into Short or vice versa. Copied or reversed strategies remain independent from their source and do not automatically synchronize with the original Grid.

The Liquidity Pool Mining campaign is available on designated eligible trading pairs, with the Week 1 eligible pairs including OURA/USD1, POLYMARKET/USD1, and META/USD1. The reward pool is shared across participating pairs. Individual rewards are determined by each Grid’s eligible trading volume relative to the total eligible volume generated during the relevant hourly period.

More eligible trading pairs may be added in subsequent weeks to reflect the latest market trends. For more information about the campaign, eligible trading pairs and current campaign parameters, please visit the official campaign page.

About Aster

Aster is a privacy-first onchain trading platform backed by YZi Labs, with unique features like Hidden Orders to protect user trading activity. It pioneers the frontier of on-chain trading through perpetual futures, spots, and earn products for top-trending assets, including RWAs, memes, and core crypto markets. It is powered by Aster Chain, a Layer 1 blockchain built to power the future of decentralized finance.

Users can learn more about Aster on the official website or follow Aster on X.

Contact

Marketing Manager
Lola Chen
lola.chen@asterdex.com

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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