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Maryam Simpson Urges Marketers to Slow Down and Build Smarter

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  • Marketing leader calls for more sustainable strategy and fewer shortcuts in the race for brand growth

Hoboken, NJ, 3rd January 2026, ZEX PR WIRE, Award-winning marketing strategist Maryam Simpson is speaking out about the growing need for sustainable, long-term thinking in the marketing world. Drawing from more than a decade of experience across agencies and mission-driven brands, Simpson is encouraging professionals across the industry to rethink how—and why—they work.

“We’ve created a culture where speed is valued more than clarity,” says Simpson. “But real strategy takes time. Slowing down is how you get better, not how you fall behind.”

Her message comes at a time when burnout is rising in the marketing and communications field. According to a 2023 Marketing Week career survey, over 69% of marketers report feeling consistently overwhelmed, with many citing unrealistic expectations and constant performance pressure.

Simpson believes this mindset shift is not only possible—but urgently needed.

A Different Path to Results

Maryam Simpson is not new to high-stakes work. At BrightLeaf Media Group, she led a campaign that tripled monthly sales for a skincare client and improved SEO traffic by over 200% for a regional brand. She now works at EverNova, a sustainability-focused consumer brand, where she helps connect data-driven insights with purpose-driven messaging.

Still, her approach has remained consistent.

“It’s easy to get caught up in noise,” Simpson says. “But you get better outcomes when you pause, ask the right questions, and build around what your audience truly needs.”

Her philosophy is rooted in consistency, care, and strategic patience—a rare mix in a field often obsessed with trends.

Why the Pressure to Perform is Hurting Results

In recent years, marketers have been pushed to do more with less: more channels, more content, more reporting—all while chasing tighter deadlines. But this constant sprint can lead to short-sighted decisions, campaign fatigue, and creative burnout.

Simpson warns that rushing through strategy often leads to shallow campaigns that don’t connect with real people.

“You might hit short-term numbers,” she explains. “But if no one remembers what you stood for, what’s the point?”

She advocates for better planning, sharper insights, and room to think—especially during early campaign phases.

Empowering Individuals to Reclaim Control

Simpson’s advice doesn’t stop at companies. She believes individual marketers can take small, meaningful steps to protect their time, focus, and creativity.

Her recommendations include:

  • Saying no to reactive projects that don’t fit the strategy

  • Blocking out time for deep thinking each week

  • Reviewing campaign goals before jumping into execution

  • Defining clear success metrics tied to audience impact—not just volume

  • Creating “pause points” in timelines for team reflection

“We don’t have to work faster to be valuable,” she says. “We have to work smarter—and with purpose.”

A Leadership Style That Sticks

Throughout her career, Simpson has earned a reputation for thoughtful leadership. She was named one of NJ AdWeek’s Top 30 Under 30 in 2020 and received the Best Social Media Campaign award in 2021. In 2023, she was a featured speaker at the Women in Digital Marketing Summit.

She also mentors up-and-coming marketers, often reminding them that it’s okay to grow slow and stay grounded.

“Some of the best careers—and best brands—are built gradually,” she says. “That doesn’t make them weaker. It makes them stronger.”

About Maryam Simpson

Maryam Simpson is a marketing strategist based in Hoboken, New Jersey. She holds a B.S. in Marketing and Communications from Rutgers University and a Digital Marketing Certificate from NYU. She has worked in finance, healthcare, retail, and sustainability sectors, with a focus on brand development, content strategy, and customer-centered growth.

She also runs The Urban Lens, a photo and travel blog, and volunteers with Girls Who Code NJ and Habitat for Humanity Hudson County.

Call to Action

If you’re a marketer, manager, or creative professional, take one hour this week to slow down. Revisit your goals. Ask better questions. Make space for thought before action.

As Simpson puts it:

“You don’t need to move fast to grow. You need to move with intention.”

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To read the full Interview, click here.

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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Press Release

Trust Signal Expands to MENA to Strengthen Enterprise and Startup Communications

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Dubai, UAE, February 19th, 2026, ZEX PR WIRE, The MENA region today represents one of the world’s most digitally dynamic regions. Several GCC markets report smartphone penetration rates above 90%, while governments are deploying multi-billion-dollar investments to accelerate national digital transformation programs, including Saudi Arabia’s Vision 2030, which prioritizes a diversified, technology-enabled economy, and the UAE’s Digital Economy Strategy, aimed at increasing the digital economy’s contribution to GDP. (Source)

As fintech, e-commerce, logistics, and super apps scale at record speed, communication has become a mission-critical infrastructure. Customer acquisition, authentication, payments, notifications, and support now rely on real-time, compliant, and highly secure messaging ecosystems. At the same time, regulatory frameworks across the region are tightening, and customer expectations around data privacy, responsiveness, and personalization are rising.

Enterprises are therefore rethinking communication not as a channel, but as a strategic growth lever.

Against this backdrop, TrustSignal has announced its expansion into the MENA region. The move reflects a growing demand for resilient, secure, and regulation-ready communication infrastructure that can support both high-growth startups and large enterprises operating across multiple jurisdictions.

With its AI-powered CPaaS ecosystem, TrustSignal aims to enable businesses to manage omnichannel communication with greater reliability, scalability, and compliance. Designed to address the region’s evolving regulatory landscape and diverse consumer behaviors, the platform brings together automation, delivery optimization, and enterprise-grade security to power meaningful customer engagement at scale.

In a region where digital trust directly influences brand growth, communication infrastructure is no longer optional; it is foundational. TrustSignal’s MENA expansion signals a deeper commitment to supporting businesses as they navigate this next phase of digital maturity.

Why MENA, Why Now

The Communication Platform as a Service market in the Middle East and Africa is projected to reach approximately US$10.1 billion by 2030 (Source). This trajectory signals more than sector expansion. It reflects a structural redesign of how enterprises approach customer engagement.

The growth is demand-led.

Across MENA, this momentum is reinforced by API first cloud adoption, mobile commerce growth, heightened security requirements, and cross-border digital expansion.

Channel dynamics are shifting in parallel. A2P SMS remains central for authentication and alerts, while WhatsApp Business APIs and conversational messaging are accelerating across retail and financial services. Enterprises are moving from broadcast notifications to interactive, two-way journeys, with voice APIs gaining ground in security and service coordination.

Communication is not only increasing in volume, but advancing in complexity.

What This Means for Businesses in MENA

The acceleration of CPaaS adoption in MENA marks a structural shift in how enterprises design customer engagement. As messaging evolves from one-way notifications to real-time interactive journeys, communication now sits at the core of revenue flow, fraud prevention, customer trust, and compliance.

Enterprises are navigating rising authentication volumes, expanding conversational traffic, cross-border delivery complexity, and tighter regulatory expectations, demanding infrastructure that is intelligent, resilient, and measurable.

TrustSignal’s expansion aligns with this inflection point, enabling businesses to move beyond scale toward real-time optimization, lower latency, stronger verification stability, and more reliable customer journeys. In a market where a delayed OTP can disrupt transactions and erode trust, communication performance directly shapes business performance.

MENA’s next phase of digital growth will be defined not by message volume, but by delivery intelligence.

Reframing Communication as a Performance Engine

TrustSignal approaches the regional opportunity with a clear thesis: communication infrastructure must evolve from a cost center to a measurable growth engine.

Its AI-enabled CPaaS platform is anchored on three structural capabilities.

  • Intelligent Routing and Optimization
    Adaptive algorithms analyze delivery behavior in real time, dynamically selecting optimal routes to improve authentication reliability and reduce latency during demand spikes.
  • Performance Visibility and Analytics
    Granular reporting frameworks provide enterprises with actionable insights into delivery outcomes, engagement metrics, and channel efficiency, enabling continuous refinement of communication workflows.
  • Security and Compliance Architecture
    Embedded encryption layers and compliance-aligned frameworks are designed to support evolving regulatory standards across MENA jurisdictions.

Rather than positioning itself as a transactional messaging vendor, TrustSignal operates as an infrastructure partner focused on engineering predictability, resilience, and measurable impact into enterprise communication systems.

A Forward Looking Vision

As MENA’s digital economy matures, the defining differentiator will be operational precision.

TrustSignal’s regional roadmap centers on advancing AI-driven communication intelligence, deepening vertical integrations across fintech, retail, healthcare, and mobility, strengthening predictive performance modeling to anticipate demand surges, and expanding localized enterprise advisory capabilities.

The long term objective is to help enterprises transition from reactive messaging systems to predictive communication ecosystems where infrastructure continuously adapts to optimize engagement, security, and efficiency.

Against this backdrop, the Middle East and North Africa represent a strategic growth frontier for the company. Articulating this vision, Mr Imran Shaikh, Founder and CEO of TrustSignal, stated:

“MENA stands among the world’s most dynamic digital markets. Our expansion underscores a long term commitment to equipping enterprises with a compliant, scalable communication infrastructure that advances regional digital ambitions.”

TrustSignal’s expansion reflects alignment with that future, one where communication is architected for resilience, transparency, and measurable business impact.

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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Press Release

AI Meets Arabic Literature: Qirtas App Unveils Scalable Publishing Infrastructure at Web Summit Qatar 2026

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Doha, Qatar, 19th February 2026, ZEX PR WIRE, Qirtas App, a dual-interface digital platform headquartered in Istanbul and Malmo, announced its mission to bridge the global gap in Arabic literature accessibility following its successful showcase in the Alpha Startup category at Web Summit Qatar. By integrating cutting-edge AI production tools with a seamless streaming interface, Qirtas is providing the technical infrastructure needed to digitize the fragmented $4 billion Arab publishing market.

Despite a global population of 430 million Arabic speakers, the publishing industry has long been hampered by prohibitive shipping costs, high piracy rates, and a lack of digital infrastructure. Qirtas App addresses these systemic barriers through a twofold solution: a freemium streaming platform for readers and a sophisticated digital management backend for publishers.

Empowering Publishers through the “AI Production Suite”

Qirtas is not merely a distributor; it is a catalyst for digital transformation. For traditional publishers, the platform offers a dedicated portal to convert physical catalogs into secure, monetizable digital assets.

AI-Automated Production: The platform utilizes proprietary AI to automatically generate high-quality audiobooks and smart summaries, drastically reducing the time and cost barriers that previously prevented publishers from entering the digital space.

Institutional Security: With advanced Digital Rights Management (DRM) and real-time reader analytics, publishers maintain full control over their intellectual property while gaining unprecedented insights into global consumption patterns.

The Future of the Arab Reading Experience

For the global Arab diaspora, Qirtas offers a comprehensive streaming library featuring Qirtas AI, an interactive reading assistant that provides instant translation, text-to-speech narration, and social integration.

“The Arab publishing world is rich in content but starved of modern distribution,” said Tamer Odeh, CEO of Qirtas App. “With Qirtas, we are removing the friction. We aren’t just giving readers an app; we are giving publishers the tools to survive and thrive in a digital-first economy.”

Alaa Barghouth, COO of Qirtas App, added: “Our participation in Web Summit Qatar has confirmed the massive appetite for this technology. We have already secured commitments from major publishing houses ready to onboard their catalogs. We are now focused on scaling our infrastructure to meet this demand.”

Market Opportunity & Investment

The digital publishing segment in the MENA region is currently valued at $400 million and is experiencing rapid year-over-year growth. Having validated its model with early industry commitments, Qirtas App is currently open for pre-seed investment to accelerate its market launch and expand its AI-driven production capabilities.

For more information or to inquire about partnership opportunities, visit qirtasapp.com.

About Qirtas App

Qirtas is a Swedish-Turkish “Deep-Tech” publishing platform dedicated to revitalizing Arabic literature. By combining AI-powered content production with a global streaming model, Qirtas connects 430 million Arabic speakers with the books they love, while providing publishers with the tools to digitize and protect their heritage.

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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Press Release

BTCD Foundation Launches Layer 1 Blockchain Infrastructure and Opens Public Testnet

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The BTCD Foundation has announced the upcoming deployment of its proprietary Layer 1 blockchain infrastructure. This development marks the introduction of a new technical framework designed to support decentralized applications and secure digital transactions. The Foundation has confirmed that the Public Testnet is scheduled to open for user participation on February 15, 2026.

Technical Architecture and Infrastructure

The BTCD platform is engineered as an independent Layer 1 blockchain, distinct from token-based projects that rely on existing third-party networks. The core infrastructure utilizes a hybrid consensus mechanism combining Directed Acyclic Graph (DAG) and Proof of Stake (PoS) protocols.

This architectural design is intended to address common scalability challenges in blockchain technology. The technical specifications indicate a capacity for high-volume throughput, with initial testing targeting transaction speeds of over 10,000 transactions per second (TPS) while maintaining sub-second finality. The system is built to operate autonomously, providing a decentralized foundation for developers and users.

Testnet Deployment and Minting Mechanism

Beginning February 15, 2026, the BTCD Foundation will initiate the Public Testnet phase. This phase allows users to interact with the network’s minting protocol to test system stability and performance.

The minting process follows a programmed algorithmic schedule designed to test the network’s long-term sustainability over a projected 25-year timeline. The protocol includes technical halving events scheduled every 2.5 years to regulate the issuance rate of digital assets on the network.

Transition to Mainnet

The Testnet phase is a precursor to the official Mainnet launch, which is currently scheduled for May 15, 2026. The Foundation has outlined a technical migration plan wherein digital assets minted during the Testnet phase will be recognized on the Mainnet system upon its activation.

Ecosystem Development Roadmap

Following the Mainnet launch, the BTCD Foundation plans to deploy a suite of decentralized applications (dApps) integrated directly into the Layer 1 core. The technical roadmap outlines the phased release of nine specific utilities, including:

  • Nexora: A decentralized communication protocol.
  • Guardian DEX: A decentralized exchange interface.
  • WealthBook: A social networking platform integrated with blockchain identity verification.

    Future updates scheduled for later in 2026 involve the integration of automated trading algorithms and asset management utilities.

About BTCD Foundation

The BTCD Foundation is a technology organization focused on the development of Layer 1 blockchain solutions. It aims to build a scalable, secure, and decentralized infrastructure to support the next generation of digital applications.

Testnet Access: http://btcd.foundation

Community Hub: https://t.me/btcdfoundation1

Media Contact

Organization: BTCD FOUNDATION

Contact Person: Mr. Alex – CEO

Website: https://btcd.foundation

Email: Send Email

Country:Panama

Release id:41440

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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