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Advancing customer experience solutions at World CX Summit and Awards

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Mumbai, India, 5th June 2024, ZEX PR WIREThe 11th global edition of the World CX Summit and Awards, an event by Trescon, drew to a close at the Leela, Mumbai on 22nd May 2024. The event was attended by over 200+ CX experts participating in a day filled with insightful discussions focusing on solutions and innovations that are reshaping how businesses approach the customer experience space.

The event explored crucial topics that have been dominating the CX space ranging from amplifying CX through martech, enhancing CX through automation, personalised CX through conversational AI, AI-led intelligent CX workflows and more.

Among the insightful sessions during the summit was the tech talk on ‘Reimagine Customer Experience with GenAI’ by Santosh Rao, Technology Leader – Client Engineering, IBM, and Buvana Iyer, Technology Leader- Client Engineering, IBM. The discussion focused on how the integration of AI-based tools are reshaping the customer experience lifecycle.

Another notable session was the panel discussion on “Revolutionizing Customer Experience: Navigating the Era of Digital Transformation”. Moderated by Ninad Raje, Chief Information & Transformation Officer, Chief People Officer, HealthAssure, deliberated on how subscription-based models have reshaped consumer behaviour and expectations. Fellow panellists, Lavanya Pachisia, Chief Operating Officer, Zivame; Keshav Evani, President – Digital Banking, YES Bank, and Suraj Shetty, Head of Customer Experience and Learning Development, Ring, provided key insights on how the integration of emerging technologies such as the metaverse, robotics, and marketing automation lead to exceptional customer experiences and increased ROI.

Santhosh Rao, Partner & Growth Platform Leader, Business Transformation Services, India – South Asia, IBM, the Lead Partner of the event, reflected on his experience, stating, “I found the summit experience to be excellent, primarily due to the format in which it was conducted. The panel discussions, where various clients shared their experiences and insights on adopting GenAI, were particularly enlightening. Additionally, during my session on leveraging GenAI to reimagine the customer experience, there were engaging questions and interactions, indicative of the high level of attendance and participation in the sessions.”

Anvesha Poswalia, Head of Digital & E-commerce, Unilever, said,” it’s been an amazing experience. I’m truly elated by the incredible people I’ve met and the engaging discussions we’ve had, including the independent ones.”

Delnaaz Irani, Associate Director – Customer Experience, GSK, added, “the overall experience of the Summit was truly exciting. You get to learn a lot of new things, especially within your specific industry. Typically, you’re so focused on your day-to-day tasks that attending summits like this expands your horizons.”

Lalit Khosa, Head of Growth & BFSI Strategy, Exotel, further added “the World CX Summit and Awards was truly exceptional. The articulation of the event, the sharing of growth strategies by customers, and the well-aligned networking sessions were all superb. It was a wonderful experience to engage in such meaningful conversations.”

Naveen Bharadwaj, the CEO of Trescon, expressed, “during our research in preparation for this summit, our community of CX leaders highlighted a pressing demand for innovative solutions and services, that shaped our strategic priorities and focus for this event’s agenda. We are committed to advancing our community’s objectives by fostering effective deal flow between vendors and key decision-makers. Through intelligent and strategic collaborations, we aim to support our ecosystem in achieving their goals.”

The event culminated in the prestigious Top 100 CX Leaders Awards and Top 30 Marketing Leader Awards ceremony, honouring the top leaders and marketers for their exceptional contributions to innovation and excellence.

The World CX Summit has become an essential platform for knowledge exchange, collaboration, and business growth within the CX community. Through focused discussions on conversational AI and MarTech, the summit explored practical strategies for implementing these solutions and shaping the digital future in India’s technological landscape.

The 11th edition of the World CX Summit was brought to you by:

– Lead Partner: IBM

– Platinum Partner: Exotel

– Gold Partner: Kore.ai;

OneXtel – Bronze Partners:

Limechat – Awards Partner: Gupshup

About Trescon

Trescon is a pioneering force in the global business events and services sector, driving the adoption of emerging technologies while promoting sustainability and inclusive leadership. With a deep understanding of the realities and requirements of the growth markets we operate in – we strive to deliver innovative and high-quality business platforms for our clients. For more information about Trescon, visit: www.tresconglobal.com

For media inquiries and further information, please contact:

Vishal S S

Media, PR and Corporate Communications Executive

Trescon Email: vishals@tresconglobal.com

Mobile: +91-7358680951

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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Press Release

Trust Signal Expands to MENA to Strengthen Enterprise and Startup Communications

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Dubai, UAE, February 19th, 2026, ZEX PR WIRE, The MENA region today represents one of the world’s most digitally dynamic regions. Several GCC markets report smartphone penetration rates above 90%, while governments are deploying multi-billion-dollar investments to accelerate national digital transformation programs, including Saudi Arabia’s Vision 2030, which prioritizes a diversified, technology-enabled economy, and the UAE’s Digital Economy Strategy, aimed at increasing the digital economy’s contribution to GDP. (Source)

As fintech, e-commerce, logistics, and super apps scale at record speed, communication has become a mission-critical infrastructure. Customer acquisition, authentication, payments, notifications, and support now rely on real-time, compliant, and highly secure messaging ecosystems. At the same time, regulatory frameworks across the region are tightening, and customer expectations around data privacy, responsiveness, and personalization are rising.

Enterprises are therefore rethinking communication not as a channel, but as a strategic growth lever.

Against this backdrop, TrustSignal has announced its expansion into the MENA region. The move reflects a growing demand for resilient, secure, and regulation-ready communication infrastructure that can support both high-growth startups and large enterprises operating across multiple jurisdictions.

With its AI-powered CPaaS ecosystem, TrustSignal aims to enable businesses to manage omnichannel communication with greater reliability, scalability, and compliance. Designed to address the region’s evolving regulatory landscape and diverse consumer behaviors, the platform brings together automation, delivery optimization, and enterprise-grade security to power meaningful customer engagement at scale.

In a region where digital trust directly influences brand growth, communication infrastructure is no longer optional; it is foundational. TrustSignal’s MENA expansion signals a deeper commitment to supporting businesses as they navigate this next phase of digital maturity.

Why MENA, Why Now

The Communication Platform as a Service market in the Middle East and Africa is projected to reach approximately US$10.1 billion by 2030 (Source). This trajectory signals more than sector expansion. It reflects a structural redesign of how enterprises approach customer engagement.

The growth is demand-led.

Across MENA, this momentum is reinforced by API first cloud adoption, mobile commerce growth, heightened security requirements, and cross-border digital expansion.

Channel dynamics are shifting in parallel. A2P SMS remains central for authentication and alerts, while WhatsApp Business APIs and conversational messaging are accelerating across retail and financial services. Enterprises are moving from broadcast notifications to interactive, two-way journeys, with voice APIs gaining ground in security and service coordination.

Communication is not only increasing in volume, but advancing in complexity.

What This Means for Businesses in MENA

The acceleration of CPaaS adoption in MENA marks a structural shift in how enterprises design customer engagement. As messaging evolves from one-way notifications to real-time interactive journeys, communication now sits at the core of revenue flow, fraud prevention, customer trust, and compliance.

Enterprises are navigating rising authentication volumes, expanding conversational traffic, cross-border delivery complexity, and tighter regulatory expectations, demanding infrastructure that is intelligent, resilient, and measurable.

TrustSignal’s expansion aligns with this inflection point, enabling businesses to move beyond scale toward real-time optimization, lower latency, stronger verification stability, and more reliable customer journeys. In a market where a delayed OTP can disrupt transactions and erode trust, communication performance directly shapes business performance.

MENA’s next phase of digital growth will be defined not by message volume, but by delivery intelligence.

Reframing Communication as a Performance Engine

TrustSignal approaches the regional opportunity with a clear thesis: communication infrastructure must evolve from a cost center to a measurable growth engine.

Its AI-enabled CPaaS platform is anchored on three structural capabilities.

  • Intelligent Routing and Optimization
    Adaptive algorithms analyze delivery behavior in real time, dynamically selecting optimal routes to improve authentication reliability and reduce latency during demand spikes.
  • Performance Visibility and Analytics
    Granular reporting frameworks provide enterprises with actionable insights into delivery outcomes, engagement metrics, and channel efficiency, enabling continuous refinement of communication workflows.
  • Security and Compliance Architecture
    Embedded encryption layers and compliance-aligned frameworks are designed to support evolving regulatory standards across MENA jurisdictions.

Rather than positioning itself as a transactional messaging vendor, TrustSignal operates as an infrastructure partner focused on engineering predictability, resilience, and measurable impact into enterprise communication systems.

A Forward Looking Vision

As MENA’s digital economy matures, the defining differentiator will be operational precision.

TrustSignal’s regional roadmap centers on advancing AI-driven communication intelligence, deepening vertical integrations across fintech, retail, healthcare, and mobility, strengthening predictive performance modeling to anticipate demand surges, and expanding localized enterprise advisory capabilities.

The long term objective is to help enterprises transition from reactive messaging systems to predictive communication ecosystems where infrastructure continuously adapts to optimize engagement, security, and efficiency.

Against this backdrop, the Middle East and North Africa represent a strategic growth frontier for the company. Articulating this vision, Mr Imran Shaikh, Founder and CEO of TrustSignal, stated:

“MENA stands among the world’s most dynamic digital markets. Our expansion underscores a long term commitment to equipping enterprises with a compliant, scalable communication infrastructure that advances regional digital ambitions.”

TrustSignal’s expansion reflects alignment with that future, one where communication is architected for resilience, transparency, and measurable business impact.

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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Press Release

AI Meets Arabic Literature: Qirtas App Unveils Scalable Publishing Infrastructure at Web Summit Qatar 2026

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Doha, Qatar, 19th February 2026, ZEX PR WIRE, Qirtas App, a dual-interface digital platform headquartered in Istanbul and Malmo, announced its mission to bridge the global gap in Arabic literature accessibility following its successful showcase in the Alpha Startup category at Web Summit Qatar. By integrating cutting-edge AI production tools with a seamless streaming interface, Qirtas is providing the technical infrastructure needed to digitize the fragmented $4 billion Arab publishing market.

Despite a global population of 430 million Arabic speakers, the publishing industry has long been hampered by prohibitive shipping costs, high piracy rates, and a lack of digital infrastructure. Qirtas App addresses these systemic barriers through a twofold solution: a freemium streaming platform for readers and a sophisticated digital management backend for publishers.

Empowering Publishers through the “AI Production Suite”

Qirtas is not merely a distributor; it is a catalyst for digital transformation. For traditional publishers, the platform offers a dedicated portal to convert physical catalogs into secure, monetizable digital assets.

AI-Automated Production: The platform utilizes proprietary AI to automatically generate high-quality audiobooks and smart summaries, drastically reducing the time and cost barriers that previously prevented publishers from entering the digital space.

Institutional Security: With advanced Digital Rights Management (DRM) and real-time reader analytics, publishers maintain full control over their intellectual property while gaining unprecedented insights into global consumption patterns.

The Future of the Arab Reading Experience

For the global Arab diaspora, Qirtas offers a comprehensive streaming library featuring Qirtas AI, an interactive reading assistant that provides instant translation, text-to-speech narration, and social integration.

“The Arab publishing world is rich in content but starved of modern distribution,” said Tamer Odeh, CEO of Qirtas App. “With Qirtas, we are removing the friction. We aren’t just giving readers an app; we are giving publishers the tools to survive and thrive in a digital-first economy.”

Alaa Barghouth, COO of Qirtas App, added: “Our participation in Web Summit Qatar has confirmed the massive appetite for this technology. We have already secured commitments from major publishing houses ready to onboard their catalogs. We are now focused on scaling our infrastructure to meet this demand.”

Market Opportunity & Investment

The digital publishing segment in the MENA region is currently valued at $400 million and is experiencing rapid year-over-year growth. Having validated its model with early industry commitments, Qirtas App is currently open for pre-seed investment to accelerate its market launch and expand its AI-driven production capabilities.

For more information or to inquire about partnership opportunities, visit qirtasapp.com.

About Qirtas App

Qirtas is a Swedish-Turkish “Deep-Tech” publishing platform dedicated to revitalizing Arabic literature. By combining AI-powered content production with a global streaming model, Qirtas connects 430 million Arabic speakers with the books they love, while providing publishers with the tools to digitize and protect their heritage.

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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Press Release

BTCD Foundation Launches Layer 1 Blockchain Infrastructure and Opens Public Testnet

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The BTCD Foundation has announced the upcoming deployment of its proprietary Layer 1 blockchain infrastructure. This development marks the introduction of a new technical framework designed to support decentralized applications and secure digital transactions. The Foundation has confirmed that the Public Testnet is scheduled to open for user participation on February 15, 2026.

Technical Architecture and Infrastructure

The BTCD platform is engineered as an independent Layer 1 blockchain, distinct from token-based projects that rely on existing third-party networks. The core infrastructure utilizes a hybrid consensus mechanism combining Directed Acyclic Graph (DAG) and Proof of Stake (PoS) protocols.

This architectural design is intended to address common scalability challenges in blockchain technology. The technical specifications indicate a capacity for high-volume throughput, with initial testing targeting transaction speeds of over 10,000 transactions per second (TPS) while maintaining sub-second finality. The system is built to operate autonomously, providing a decentralized foundation for developers and users.

Testnet Deployment and Minting Mechanism

Beginning February 15, 2026, the BTCD Foundation will initiate the Public Testnet phase. This phase allows users to interact with the network’s minting protocol to test system stability and performance.

The minting process follows a programmed algorithmic schedule designed to test the network’s long-term sustainability over a projected 25-year timeline. The protocol includes technical halving events scheduled every 2.5 years to regulate the issuance rate of digital assets on the network.

Transition to Mainnet

The Testnet phase is a precursor to the official Mainnet launch, which is currently scheduled for May 15, 2026. The Foundation has outlined a technical migration plan wherein digital assets minted during the Testnet phase will be recognized on the Mainnet system upon its activation.

Ecosystem Development Roadmap

Following the Mainnet launch, the BTCD Foundation plans to deploy a suite of decentralized applications (dApps) integrated directly into the Layer 1 core. The technical roadmap outlines the phased release of nine specific utilities, including:

  • Nexora: A decentralized communication protocol.
  • Guardian DEX: A decentralized exchange interface.
  • WealthBook: A social networking platform integrated with blockchain identity verification.

    Future updates scheduled for later in 2026 involve the integration of automated trading algorithms and asset management utilities.

About BTCD Foundation

The BTCD Foundation is a technology organization focused on the development of Layer 1 blockchain solutions. It aims to build a scalable, secure, and decentralized infrastructure to support the next generation of digital applications.

Testnet Access: http://btcd.foundation

Community Hub: https://t.me/btcdfoundation1

Media Contact

Organization: BTCD FOUNDATION

Contact Person: Mr. Alex – CEO

Website: https://btcd.foundation

Email: Send Email

Country:Panama

Release id:41440

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