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Woven Highlights a Shift Toward More Human Centred Marketing Automation as Customer Expectations Evolve in Singapore

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2 months ago

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As digital tools become more deeply embedded in everyday business operations, organisations across Singapore are taking a closer look at how automation shapes customer relationships.

Singapore, 4th Jan 2026 – As digital tools become more deeply embedded in everyday business operations, organisations across Singapore are taking a closer look at how automation shapes customer relationships. 

While marketing automation has helped teams scale communications and streamline workflows, recent industry conversations suggest that businesses are now moving beyond efficiency alone and toward more intentional, human centred engagement. 

Recent research in Singapore found that 84% of respondents said their companies were leveraging digital marketing to advertise products and services, underscoring how embedded digital-first engagement has become.

This shift has become especially visible during recent onboarding initiatives, where companies are reassessing how automated systems fit into broader customer journeys. Rather than treating automation as a replacement for human interaction, many organisations are exploring how technology can support relevance, timing, and clarity. 

Industry reporting notes that cloud based marketing automation accounted for 66.3% of spending in 2024, highlighting how quickly automation has become a default operating model rather than a “nice to have.”

As a long standing, Woven has observed growing interest in designing automation strategies that reflect real customer behaviour rather than rigid workflows.

Across sectors such as professional services, education, and healthcare, teams are asking the same question. How can automation enhance trust instead of overwhelming audiences with noise.

Automation Maturity in a Crowded Digital Landscape

Over the past decade, automation has become a core part of modern marketing and customer relationship management. Tools that once felt optional are now standard, especially for small and mid sized enterprises competing in crowded digital markets. Email journeys, lead scoring, customer portals, and analytics dashboards are increasingly interconnected.

By late 2025, many organisations are entering a new stage of automation maturity. The conversation is shifting from deployment to optimisation. Businesses are recognising that automation works best when it reflects user intent, supports internal workflows, and stays true to brand voice. When those elements are misaligned, even sophisticated platforms can feel impersonal.

This shift mirrors changing customer expectations. Audiences are more informed, more selective, and more sensitive to how brands communicate. Generic or poorly timed automated messages are easier to ignore, not because automation is ineffective, but because relevance matters more than volume. The 2025 State of Marketing trends coverage also highlights how quickly output expectations are rising, reporting that 51% of marketers now use AI tools, increasing the need for governance and message discipline.

Designing Systems Around Real Customer Behaviour

A notable change in automation strategy is the move toward behavioural context. Instead of triggering communications only through form submissions or fixed time delays, teams are increasingly mapping workflows to user actions, content engagement, and lifecycle stages.

This approach is shaping how CRM platforms are configured during onboarding. Many organisations are prioritising clarity and simplicity over complexity, ensuring workflows support sales and service teams instead of adding administrative burden. The result is stronger alignment across marketing, sales, and customer support, with automation acting as an enabling layer that improves consistency, visibility, and responsiveness while leaving room for human interaction when it matters most.

Why Balance Matters for Growing Businesses

For SMEs, automation choices can shape long term customer perception. Early decisions often set the tone for how a brand communicates as it scales. When systems are designed with care, automation can preserve personal connection even as volume increases.

In Singapore, where efficiency is valued alongside trust and credibility, the question is no longer whether to automate, but how to do so responsibly. That means evaluating message frequency, relevance, and internal ownership, and ensuring automation fits real world operations rather than feature checklists.

About Woven

Woven is a Singapore based digital experience consultancy that works with organisations to align strategy, technology, and design. The company focuses on building connected systems that support meaningful engagement and sustainable growth across marketing, sales, and service teams.

For more information, contact:

 

Woven Pte. Ltd.

60 Paya Lebar Rd, #07-54 Paya Lebar Square, Singapore 409051

Tel: +65 8076 2388

Email: enquiry@woven.sg

https://www.woven.sg

Media Contact

Organization: Woven Pte. Ltd

Contact Person: Joshua Ooi

Website: https://www.woven.sg

Email: Send Email

Contact Number: +6580762388

Address:60 Paya Lebar Rd, #07-54 Paya Lebar Square

City: Singapore

State: Singapore

Country:Singapore

Release id:39675

The post Woven Highlights a Shift Toward More Human Centred Marketing Automation as Customer Expectations Evolve in Singapore appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Press Release

AI Meets Arabic Literature: Qirtas App Unveils Scalable Publishing Infrastructure at Web Summit Qatar 2026

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2 hours ago

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February 19, 2026

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Doha, Qatar, 19th February 2026, ZEX PR WIRE, Qirtas App, a dual-interface digital platform headquartered in Istanbul and Malmo, announced its mission to bridge the global gap in Arabic literature accessibility following its successful showcase in the Alpha Startup category at Web Summit Qatar. By integrating cutting-edge AI production tools with a seamless streaming interface, Qirtas is providing the technical infrastructure needed to digitize the fragmented $4 billion Arab publishing market.

Despite a global population of 430 million Arabic speakers, the publishing industry has long been hampered by prohibitive shipping costs, high piracy rates, and a lack of digital infrastructure. Qirtas App addresses these systemic barriers through a twofold solution: a freemium streaming platform for readers and a sophisticated digital management backend for publishers.

Empowering Publishers through the “AI Production Suite”

Qirtas is not merely a distributor; it is a catalyst for digital transformation. For traditional publishers, the platform offers a dedicated portal to convert physical catalogs into secure, monetizable digital assets.

AI-Automated Production: The platform utilizes proprietary AI to automatically generate high-quality audiobooks and smart summaries, drastically reducing the time and cost barriers that previously prevented publishers from entering the digital space.

Institutional Security: With advanced Digital Rights Management (DRM) and real-time reader analytics, publishers maintain full control over their intellectual property while gaining unprecedented insights into global consumption patterns.

The Future of the Arab Reading Experience

For the global Arab diaspora, Qirtas offers a comprehensive streaming library featuring Qirtas AI, an interactive reading assistant that provides instant translation, text-to-speech narration, and social integration.

“The Arab publishing world is rich in content but starved of modern distribution,” said Tamer Odeh, CEO of Qirtas App. “With Qirtas, we are removing the friction. We aren’t just giving readers an app; we are giving publishers the tools to survive and thrive in a digital-first economy.”

Alaa Barghouth, COO of Qirtas App, added: “Our participation in Web Summit Qatar has confirmed the massive appetite for this technology. We have already secured commitments from major publishing houses ready to onboard their catalogs. We are now focused on scaling our infrastructure to meet this demand.”

Market Opportunity & Investment

The digital publishing segment in the MENA region is currently valued at $400 million and is experiencing rapid year-over-year growth. Having validated its model with early industry commitments, Qirtas App is currently open for pre-seed investment to accelerate its market launch and expand its AI-driven production capabilities.

For more information or to inquire about partnership opportunities, visit qirtasapp.com.

About Qirtas App

Qirtas is a Swedish-Turkish “Deep-Tech” publishing platform dedicated to revitalizing Arabic literature. By combining AI-powered content production with a global streaming model, Qirtas connects 430 million Arabic speakers with the books they love, while providing publishers with the tools to digitize and protect their heritage.

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Press Release

BTCD Foundation Launches Layer 1 Blockchain Infrastructure and Opens Public Testnet

Published

6 hours ago

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February 19, 2026

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The BTCD Foundation has announced the upcoming deployment of its proprietary Layer 1 blockchain infrastructure. This development marks the introduction of a new technical framework designed to support decentralized applications and secure digital transactions. The Foundation has confirmed that the Public Testnet is scheduled to open for user participation on February 15, 2026.

Technical Architecture and Infrastructure

The BTCD platform is engineered as an independent Layer 1 blockchain, distinct from token-based projects that rely on existing third-party networks. The core infrastructure utilizes a hybrid consensus mechanism combining Directed Acyclic Graph (DAG) and Proof of Stake (PoS) protocols.

This architectural design is intended to address common scalability challenges in blockchain technology. The technical specifications indicate a capacity for high-volume throughput, with initial testing targeting transaction speeds of over 10,000 transactions per second (TPS) while maintaining sub-second finality. The system is built to operate autonomously, providing a decentralized foundation for developers and users.

Testnet Deployment and Minting Mechanism

Beginning February 15, 2026, the BTCD Foundation will initiate the Public Testnet phase. This phase allows users to interact with the network’s minting protocol to test system stability and performance.

The minting process follows a programmed algorithmic schedule designed to test the network’s long-term sustainability over a projected 25-year timeline. The protocol includes technical halving events scheduled every 2.5 years to regulate the issuance rate of digital assets on the network.

Transition to Mainnet

The Testnet phase is a precursor to the official Mainnet launch, which is currently scheduled for May 15, 2026. The Foundation has outlined a technical migration plan wherein digital assets minted during the Testnet phase will be recognized on the Mainnet system upon its activation.

Ecosystem Development Roadmap

Following the Mainnet launch, the BTCD Foundation plans to deploy a suite of decentralized applications (dApps) integrated directly into the Layer 1 core. The technical roadmap outlines the phased release of nine specific utilities, including:

  • Nexora: A decentralized communication protocol.
  • Guardian DEX: A decentralized exchange interface.

  • WealthBook: A social networking platform integrated with blockchain identity verification.

    Future updates scheduled for later in 2026 involve the integration of automated trading algorithms and asset management utilities.

About BTCD Foundation

The BTCD Foundation is a technology organization focused on the development of Layer 1 blockchain solutions. It aims to build a scalable, secure, and decentralized infrastructure to support the next generation of digital applications.

Testnet Access: http://btcd.foundation

Community Hub: https://t.me/btcdfoundation1

Media Contact

Organization: BTCD FOUNDATION

Contact Person: Mr. Alex – CEO

Website: https://btcd.foundation

Email: Send Email

Country:Panama

Release id:41440

The post BTCD Foundation Launches Layer 1 Blockchain Infrastructure and Opens Public Testnet appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Cloud PR Wire

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

Continue Reading

Press Release

BTCD Foundation Launches Layer 1 Blockchain Infrastructure and Opens Public Testnet

Published

6 hours ago

on

February 19, 2026

By

The BTCD Foundation has announced the upcoming deployment of its proprietary Layer 1 blockchain infrastructure. This development marks the introduction of a new technical framework designed to support decentralized applications and secure digital transactions. The Foundation has confirmed that the Public Testnet is scheduled to open for user participation on February 15, 2026.

Technical Architecture and Infrastructure

The BTCD platform is engineered as an independent Layer 1 blockchain, distinct from token-based projects that rely on existing third-party networks. The core infrastructure utilizes a hybrid consensus mechanism combining Directed Acyclic Graph (DAG) and Proof of Stake (PoS) protocols.

This architectural design is intended to address common scalability challenges in blockchain technology. The technical specifications indicate a capacity for high-volume throughput, with initial testing targeting transaction speeds of over 10,000 transactions per second (TPS) while maintaining sub-second finality. The system is built to operate autonomously, providing a decentralized foundation for developers and users.

Testnet Deployment and Minting Mechanism

Beginning February 15, 2026, the BTCD Foundation will initiate the Public Testnet phase. This phase allows users to interact with the network’s minting protocol to test system stability and performance.

The minting process follows a programmed algorithmic schedule designed to test the network’s long-term sustainability over a projected 25-year timeline. The protocol includes technical halving events scheduled every 2.5 years to regulate the issuance rate of digital assets on the network.

Transition to Mainnet

The Testnet phase is a precursor to the official Mainnet launch, which is currently scheduled for May 15, 2026. The Foundation has outlined a technical migration plan wherein digital assets minted during the Testnet phase will be recognized on the Mainnet system upon its activation.

Ecosystem Development Roadmap

Following the Mainnet launch, the BTCD Foundation plans to deploy a suite of decentralized applications (dApps) integrated directly into the Layer 1 core. The technical roadmap outlines the phased release of nine specific utilities, including:

  • Nexora: A decentralized communication protocol.
  • Guardian DEX: A decentralized exchange interface.

  • WealthBook: A social networking platform integrated with blockchain identity verification.

    Future updates scheduled for later in 2026 involve the integration of automated trading algorithms and asset management utilities.

About BTCD Foundation

The BTCD Foundation is a technology organization focused on the development of Layer 1 blockchain solutions. It aims to build a scalable, secure, and decentralized infrastructure to support the next generation of digital applications.

Testnet Access: http://btcd.foundation

Community Hub: https://t.me/btcdfoundation1

Media Contact

Organization: BTCD FOUNDATION

Contact Person: Mr. Alex – CEO

Website: https://btcd.foundation

Email: Send Email

Country:Panama

Release id:41440

The post BTCD Foundation Launches Layer 1 Blockchain Infrastructure and Opens Public Testnet appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

file

About Author

Cloud PR Wire

See author's posts

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

Continue Reading

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