Press Release
Why Most Small Businesses Don’t Need a Big Agency; And What They Actually Need Instead
Austin, TX, 12th July 2025, ZEX PR WIRE, Small businesses often feel pressure to hire large marketing agencies in order to be taken seriously in a competitive marketplace. But according to Joseph Dessens, a seasoned marketing strategist and founder of the boutique consultancy Dessens & Co., that assumption is doing more harm than good.
Joseph Dessens, known in the business community as Joe Dessens, believes the real solution for small business success lies in personalized strategy, not big agency polish. Based in Houston, Texas, Joe has spent over 15 years helping emerging and mid-sized businesses develop brand strategies that reflect who they are, what they do, and how they can grow sustainably.
“Small businesses don’t need a million-dollar campaign to succeed,” says Joe Dessens. “They need clarity, consistency, and a partner who understands how to build with them, not just for them.”
Big Agencies Aren’t Built for Small Business Realities
While larger firms might offer global resources and high-end presentations, Joe argues that those features often come at the cost of flexibility, client focus, and relevance. According to him, most growing businesses don’t have the time, money, or structure to benefit from large-scale agency processes. What they really need is strategic support tailored to their specific stage of growth.
Large agencies are often optimized for large clients. Their processes and overhead are structured to serve big teams with long timelines and expansive budgets. When small businesses enter those ecosystems, they are frequently relegated to lower-tier attention or prepackaged solutions. The result is predictable: underwhelming campaigns, minimal communication, and limited ROI.
A Boutique Model That Focuses on Practical Results
In contrast, Dessens & Co. offers something different. As a boutique consultancy led directly by Joseph Dessens Houston, Texas, the firm focuses on delivering practical, high-impact marketing strategies grounded in research, relevance, and clear execution. Every client works directly with Joe, gaining immediate access to his strategic insights, creative direction, and hands-on project leadership.
“We don’t just hand clients a plan and walk away,” says Joe. “We build relationships, track performance, and make adjustments in real time. That kind of involvement simply doesn’t happen in most big agency setups.”
Client Success Stories Back the Approach
Dessens & Co. serves a range of industries, including technology, healthcare, retail, and professional services. Their work includes everything from full rebrands and website launches to campaign development, content strategy, and customer journey optimization. What remains consistent is the consultancy’s focus on making marketing work for each unique business, not just fitting them into a mold.
One example of this approach came when a Houston-based health services startup approached Dessens & Co. after disappointing results from a larger marketing vendor. The company had spent more than $60,000 on an agency campaign that failed to generate meaningful leads. Within four months of working with Joseph Dessens, the startup saw a 300 percent increase in engagement and a noticeable improvement in brand perception across its target demographic.
Another client, a regional home goods brand, had been struggling with mixed messaging and inconsistent customer acquisition. Dessens & Co. helped the business refine its positioning, create an audience-focused content strategy, and optimize its email marketing program. As a result, the brand saw its online sales rise by over 40 percent within one quarter.
“We don’t rely on gimmicks or inflated promises,” Joseph explains. “We spend time understanding the business, the audience, and the environment. Then we create strategies that are as practical as they are powerful.”
Small Budgets Deserve Smarter Strategy
Joseph Dessens also challenges how small businesses think about marketing investment. According to him, the size of the budget is less important than the clarity behind how it’s used. A well-crafted five-thousand-dollar campaign that speaks directly to a company’s target audience will often perform better than a scattered fifty-thousand-dollar push built without clear positioning.
That’s where many big agencies fall short. Their pricing often reflects overhead and reputation more than outcome. Conversely, smaller firms like Dessens & Co. are designed to maximize budget efficiency, prioritizing high-impact work over vanity metrics or trend-chasing.
For Joe Dessens, the goal is to help small and mid-sized businesses gain the strategic edge they need to compete, without compromising their identity or draining their resources.
Relationships Matter More Than Retainers
Another major differentiator is the human connection. At Dessens & Co., clients aren’t just accounts. They’re long-term partners. Joe insists on regular strategy sessions, transparent communication, and a deep understanding of each client’s industry, market, and goals.
“It’s a relationship, not a transaction,” says Joe. “When you’re growing a business, you need someone in the trenches with you. Someone who cares as much about your success as you do.”
That kind of continuity is often lost in larger agencies, where departments are siloed and clients get passed from one team to another. For small businesses navigating uncertainty and limited resources, that lack of ownership can slow down progress when they need momentum the most.
A Voice for Small Business in Houston
Though Joseph Dessens works with clients across the country, he remains deeply committed to the Houston business community. He regularly mentors new entrepreneurs, contributes to local business panels, and hosts educational marketing workshops throughout the city.
He also recently launched “Marketing Made Simple: Houston Edition,” a live workshop series helping small business owners master foundational marketing skills. The program focuses on brand positioning, audience research, and strategy development, and is designed for companies that can’t afford full agency support but still need clear, reliable guidance.
“I want to demystify marketing,” says Joe Dessens. “Small businesses are the backbone of our economy. They deserve marketing support that’s transparent, personalized, and built around their reality.”
Building a Better Path Forward
Joseph Dessens believes that more small businesses would thrive if they had access to marketing that was truly aligned with their needs. That belief drives everything he builds at Dessens & Co., a firm that continues to prove strategy, creativity, and care are far more valuable than a big name on the invoice.
Whether launching a new venture or trying to recover from a failed campaign, businesses working with Joe Dessens are finding a path forward that feels less overwhelming, more strategic, and actually effective.
“What they need,” he says, “is a partner who understands where they are, where they want to go, and how to help them get there, step by step.”
About Joseph Dessens
Joseph Dessens is the founder of Dessens & Co., a boutique marketing consultancy based in Houston, Texas. With over 15 years of experience in brand development, strategy, and digital marketing, Joseph works with growth-stage businesses to build strong, scalable foundations. Known for his hands-on approach and practical insight, he is also an active mentor and advocate for small business development across the Houston region.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
DLMSPV LLC and Michael Hartnett Helping Global Investors Identify Quality Assets through DSLAI and DLMSPVAI Frameworks
In the complex world of global finance, the ability to distinguish between noise and genuine opportunity has become the defining factor separating consistent success from uncertainty. As global markets evolve under the influence of AI, digitization, and capital redistribution, investors face an overwhelming array of data and decisions. DLM SPV LLC, under the strategic guidance of renowned analyst and educator Michael Hartnett, is pioneering a data-driven approach that simplifies this challenge — integrating artificial intelligence and behavioral modeling through its proprietary systems, DSLAI, DLMSPV, and DLMSPVAI.
The Modern Investor’s Dilemma
The financial markets of 2025 are unlike any in previous decades. Volatility has become a constant companion, inflationary cycles are unpredictable, and traditional valuation models often fail to capture the momentum behind emerging sectors. Investors are forced to adapt, searching for assets that combine stability, transparency, and long-term growth potential.
In this landscape, the question is no longer what to buy, but how to identify quality. The criteria for defining “high-quality assets” have evolved — it now encompasses not just performance, but also resilience, governance, and data-backed fundamentals.
Michael Hartnett, who has spent years studying global capital flows and behavioral finance, believes that technology can finally bridge the gap between complexity and clarity. “Investors are not struggling from a lack of data,” Hartnett explains. “They are struggling because there’s too much of it. The key is to filter information through intelligent systems that can recognize real value where others see only volatility.”
Introducing DSLAI and DLMSPVAI — Redefining Analytical Precision
At the core of DLM SPV LLC’s approach are DSLAI (Dynamic Smart Learning AI) and DLMSPVAI, two interconnected analytical engines that combine data modeling, sentiment analysis, and structural pattern verification.
DSLAI operates as a machine learning backbone that continuously studies correlations between macroeconomic indicators, corporate disclosures, and behavioral market signals. It is designed to understand not only what moves markets but why. By decoding hidden relationships between liquidity trends, risk tolerance, and capital rotation, DSLAI can flag potential opportunities long before they reach mainstream attention.
Complementing this is DLMSPVAI, an evolved model that applies predictive analytics to simulate multiple market scenarios. Rather than focusing on short-term price changes, DLMSPVAI measures sustainability — identifying assets capable of withstanding cyclical downturns and technological disruptions.
Together, the two systems represent DLM SPV’s philosophy: empowering investors through knowledge, not speculation.
The DLM SPV Framework: Where AI Meets Human Insight
Technology alone cannot define a good investment. While DSLAI and DLMSPVAI automate large-scale data processing, human interpretation remains critical. Michael Hartnett emphasizes that “data is only as good as the discipline guiding it.”
Under the DLMSPV (Dynamic Learning Market Smart Portfolio Validation) model, DLM SPV LLC combines algorithmic forecasting with human review. Analysts trained under the DLM framework evaluate data through multiple dimensions: sector relevance, liquidity depth, management quality, and regulatory transparency.
This hybrid approach ensures that the AI’s findings are grounded in real-world reasoning. It is not merely a matter of numbers but of narrative — understanding how global events, leadership decisions, and consumer sentiment collectively shape an asset’s trajectory.
Redefining What “Quality” Means in a Fragmented Market
According to Hartnett, the term “quality” has been misinterpreted for too long. “Investors often equate quality with brand recognition or market capitalization,” he notes. “But true quality is defined by adaptability — the ability of an asset or a company to generate consistent value across different economic cycles.”
Through DSLAI and DLMSPVAI, DLM SPV identifies these traits by analyzing the behavioral consistency of assets over time. For example:
How do institutional holdings shift during uncertainty?
How resilient are earnings against interest rate changes?
Does the underlying business model scale with technological transformation?
These questions go beyond price movements, capturing a deeper picture of structural strength.
The Role of AI in Democratizing Market Access

For decades, institutional investors held an advantage in accessing complex analytical tools and datasets. Retail and mid-level investors often relied on fragmented sources of information. DLM SPV LLC aims to close this gap by leveraging AI frameworks like DSLAI to create transparent analytical access for all investors — whether they are managing a personal portfolio or institutional capital.
Through its platform at https://dlmqy.com, DLM SPV integrates interactive dashboards and algorithmic insights that translate raw financial data into actionable intelligence. Users can visualize correlations, assess market health, and identify early signals of structural change.
This is not about predicting markets with absolute certainty — an impossible task — but about increasing the probability of success through better-informed decisions.
Michael Hartnett’s Philosophy: From Teaching to Empowering
Michael Hartnett’s contribution to DLM SPV extends beyond technical systems. A long-time educator and analyst, he believes that investment literacy is as important as access to capital.
“The most valuable asset is understanding,” he says. “Technology amplifies knowledge, but it cannot replace judgment. That’s why DLM SPV’s mission is not only to deliver tools but to cultivate decision-makers.”
To this end, the company has integrated education modules within its ecosystem — allowing users to learn how DSLAI and DLMSPVAI interpret data, rather than simply accepting recommendations. The goal is transparency: empowering investors to trust their reasoning as much as the algorithm.
The Rise of Data-Conscious Investing
The success of DLM SPV’s approach reflects a broader shift across the investment world. Traditional asset managers are embracing AI not as a novelty but as a necessity. As markets become more interconnected, the ability to process information at scale is essential.
DLM SPV’s innovation lies in how it applies AI to human behavior, not just numbers. By modeling collective decision patterns, DSLAI identifies when market sentiment diverges from fundamentals — often a precursor to correction or opportunity.
This perspective is especially valuable in the age of behavioral volatility, where sentiment, social trends, and algorithmic trading intersect.
Balancing Automation and Accountability
One of the recurring challenges in financial AI systems is accountability — ensuring that automated insights remain ethical, unbiased, and verifiable.
DLM SPV LLC has developed DLMSPVAI’s validation layer, which requires human confirmation for all AI-generated signals before portfolio action. This safeguards against overreliance on algorithmic bias and reinforces a culture of professional accountability.
Hartnett explains, “Technology should not replace trust — it should earn it. The best systems are those that make investors more aware, not more dependent.”
From Analysis to Action: Turning Knowledge into Portfolio Strength
Identifying a quality asset is only the beginning. What distinguishes DLM SPV’s framework is how it translates intelligence into structured portfolio validation.
Through the DLMSPV model, assets are evaluated not only for performance but for interconnectivity — how each position strengthens or diversifies the overall portfolio. The AI’s ability to detect unseen correlations allows investors to reduce exposure to systemic risk while optimizing growth potential.
This methodology has gained attention among institutional advisors seeking to merge AI analytics with responsible portfolio construction.
Looking Ahead: Building a Smarter Financial Future
As global markets transition into an era dominated by digital assets, tokenization, and real-world asset integration, DLM SPV LLC is positioning itself as a thought leader in intelligent asset discovery.
The company’s vision extends beyond short-term market relevance. Its goal is to redefine how investors interact with information — transforming data into comprehension, and comprehension into confidence.
Michael Hartnett summarizes this mission succinctly:
“The future of investing is not about prediction; it’s about perception. Those who understand the structure of change will always find opportunity within it.”
Conclusion
In a world where data is abundant but clarity is rare, DLM SPV LLC and Michael Hartnett are offering a bridge — connecting technology, transparency, and education. Through systems like DSLAI, DLMSPV, and DLMSPVAI, the company is building more than analytical tools; it is cultivating a philosophy of informed, intelligent investing.
Investors seeking to learn more about DLM SPV’s framework or explore its analytical systems can visit https://dlmqy.com or contact services@dlmqys.vip for further information.
As financial markets continue to evolve, one truth remains: the most powerful investment is not in assets themselves, but in the knowledge that helps define them.
Media Contact
Organization: DLM SPV LLC
Contact Person: Michael Hartnett
Website: https://dlmqy.com/
Email:
services@dlmqys.vip
Country:Armenia
Release id:35056
The post DLMSPV LLC and Michael Hartnett Helping Global Investors Identify Quality Assets through DSLAI and DLMSPVAI Frameworks appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Forex Expo Dubai Wins Guinness World Records™ with 20,021 Visitors
Dubai, UAE, 8th October 2025, ZEX PR WIRE, By winning the Guinness World Records for “Largest attendance at a Forex Event” & “Most Exhibitors at a Forex Event”, the 8th edition of Forex Expo Dubai this year is announced as the world’s largest event in forex & online trading industry.
The historical event, Forex Expo took place in Dubai World Trade Center (DWTC) on 6-7 October 2025 with 262 Exhibiting companies and 147 Industry Experts as speaker from over 100 Countries making the world’s largest exhibition and conference in online trading industry.
The record was achieved during Forex Expo Dubai, as footfall reached 20,021 visitors that comprises of 16,994 online traders/investors, 671 IBs/Affiliates and 2,356 business professionals, reinforcing Dubai’s position as the financial powerhouse of the Middle East.
Early this Monday, Dubai Police noted traffic congestion around the Dubai World Trade Centre (DWTC) as large crowds arrived for Forex Expo and two other concurrent events, highlighting the venue’s growing role as a hub for international gatherings.
Niyaz Mohamed from Forex Expo Team added “This achievement goes beyond numbers — it reflects Forex Expo Dubai’s position as a global platform for innovation and finance. We’re honoured to set new benchmarks for the forex industry.”
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Vitals Vault Brings $4,500 Longevity Clinic Testing to the Public for Just $399
100+ biomarkers, AI-powered insights, and early detection are now accessible to everyone.
Seattle, WA, USA– Vitals Vault, a next-generation health optimization platform, is transforming how individuals take control of their health. By offering access to over 100 precision biomarker tests, AI-driven insights, and clinician-reviewed reports, Vitals Vault is bridging the gap between expensive longevity clinics and the limited scope of traditional annual physicals.
Accessible Pricing with Launch Special
Individually, these tests cost over $1,700 if purchased separately. The full Vitals Vault comprehensive panel regularly retails for $599, already a fraction of the price of longevity clinics that charge $4,000 -$5,000. For its limited launch, Vitals Vault is making this same full-body health scan available for just $399 – bringing advanced longevity testing within reach for everyone.
The Number That Matters More Than Your Birthday
Beyond testing for disease risk, Vitals Vault measures how fast your body is actually aging. Using PhenoAge, an advanced algorithm built from key blood markers, the platform calculates your biological age – a true reflection of cellular health, resilience, and longevity potential. Unlike your birthdate, this measure shows whether you’re aging faster or slower than expected. Armed with this insight, individuals can take targeted, science-based steps proven to slow – and in some cases reverse – the pace of aging.
A New Era in Preventive Health
For decades, the standard medical model has focused on detecting sickness rather than preventing it. Annual physicals typically measure only 12–20 markers, leaving fatigue, hidden inflammation, and silent heart risk unnoticed until it’s too late.
Meanwhile, longevity clinics charge as much as $4,500 for advanced testing, placing optimal health out of reach for most people.
Vitals Vault challenges this system by making comprehensive testing and actionable health optimization accessible and affordable. With CLIA-certified labs, HIPAA-compliant data protection, and HSA/FSA eligibility, the platform delivers the same scientific rigor as elite clinics at a fraction of the cost.
What’s Included: 112+ Biomarkers That Go Far Beyond a Physical
Instead of the 12–20 basic labs typically offered at a doctor’s office, Vitals Vault provides a complete map of health with over 100+ tests across every major system.
Some of the most critical include:
- ApoB – The most powerful predictor of heart attack and stroke risk, yet rarely included in standard physicals.
- Lipoprotein(a) – A hidden genetic risk factor most doctors never check, strongly linked to early heart attacks and strokes—even when cholesterol appears normal.
- hs-CRP – A key inflammation marker not only driving silent cardiovascular disease, but also linked to accelerated biological aging and predicting future risk of heart attack years before symptoms appear.
- Homocysteine – Elevated levels are linked not only to cognitive decline, stroke, and Alzheimer’s, but also to accelerated brain shrinkage—studies show lowering homocysteine with B-vitamins can slow brain atrophy by over 30% and preserve memory.
- Advanced cholesterol & triglycerides – Go beyond ‘total cholesterol’ to reveal hidden particle patterns and lipid risks that standard panels miss.
- Fasting insulin + HOMA-IR – Detect hidden insulin resistance years before glucose or A1C changes, offering an early warning for diabetes and metabolic disease.
- Hemoglobin A1C – The gold standard for tracking long-term blood sugar control and uncovering hidden diabetes risk.
- Full thyroid panel (TSH, Free T4, Free T3, Reverse T3, antibodies) – The most comprehensive thyroid check – revealing hidden imbalances that drive fatigue, stubborn weight gain, mood shifts, and hair loss that a standard TSH test alone often misses.
- Ferritin & Iron – Reveal hidden anemia or iron overload—two underdiagnosed causes of constant exhaustion, brain fog, and poor performance.
- Vitamin D, B12, Folate – Essential nutrient trio uncovering deficiencies that quietly drive fatigue, low mood, and weakened immunity.
- Testosterone (free & total) – The master vitality hormone influencing energy, strength, mood, drive, and libido in both men and women – often overlooked outside men’s health.
- Estradiol, Progesterone, FSH, LH – Core reproductive hormones regulating fertility, hormonal balance, mood, and life-stage transitions in both sexes, not just women.
- Cortisol & DHEA-S – stress and resilience markers influencing sleep, recovery, and aging.
- Liver enzymes (ALT, AST, GGT) – detect alcohol, medication, or diet-related strain.
- Kidney markers (Creatinine, eGFR, Albumin/Creatinine Ratio) – uncover early kidney warning signs most doctors miss.
This depth of testing is designed to uncover imbalances years before they manifest as disease, empowering users to intervene early and live longer, healthier lives.
Personalized AI-Driven Health Reports
Every Vitals Vault client receives more than just raw lab data. Results are reviewed by advanced AI systems that compare biomarkers against optimal, not just “normal”, ranges. The platform delivers a personalized Functional Health Report that includes:
- Food and supplement guidance tailored to biomarker results
- Lifestyle recommendations for sleep, stress, and exercise
- Urgent result flagging for immediate attention
- A biological age (PhenoAge) calculation to measure true aging beyond the calendar
Health History Integration
Vitals Vault also empowers clients to upload past lab reports from other providers, creating a continuous health timeline. Instead of treating every test as an isolated snapshot, the platform stitches data together – revealing long-term trends, hidden patterns, and whether interventions are truly working. This longitudinal view, once only available at elite concierge clinics, is now accessible to everyone. Clients can securely track their progress, spot subtle changes early, and share evolving insights with their physicians.
Trusted, Affordable, and Transparent
Vitals Vault operates with a one-time $399 purchase; no subscriptions, no hidden fees, and no automatic renewals. Customers schedule their tests at one of 2,000+ Quest Diagnostics locations nationwide, receive results within 7 days, and gain access to insights typically reserved for the wealthy.
The company also offers a 60-day money-back guarantee, underscoring its confidence in providing measurable value.
Why Vitals Vault Matters Now
With 74% of adults reporting exhaustion and nearly all lacking clarity on the cause, Vitals Vault positions itself as the clear alternative to “bare minimum” healthcare. Instead of waiting years for conditions like pre-diabetes or hormone imbalances to surface, individuals can now identify risks early, act on them, and reclaim control of their health journey.
For more information, visit www.vitalsvault.com.
About Vitals Vault
Vitals Vault, Inc. is a Seattle-based health optimization company committed to making comprehensive, science-driven health insights accessible to everyone. Through partnerships with leading labs and the integration of AI technology, Vitals Vault delivers precision biomarker analysis, personalized action plans, and unparalleled value. The platform empowers individuals to take charge of their health, longevity, and performance, without the inflated costs of concierge medicine.
For updates follow Vitals Vault on LinkedIn: https://www.linkedin.com/company/vitals-vault/
Media Contact
Company Name: Vitals Vault, Inc.
Contact Person: Media Relations
Email: team@vitalsvault.com
Website: https://www.vitalsvault.com/
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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