Press Release
Why Marketing That Connects Outlasts Marketing That Shouts — Linda Derks on Building Brands People Trust
IL, US, 26th August 2025, ZEX PR WIRE, In an age where consumers are bombarded by content at every scroll, swipe, and search, one voice is challenging brands to step back and rethink their approach. Linda Derks, founder of Linda Derks Strategy Group in Chicago, argues that the most effective marketing is not about being the loudest in the room—it’s about being the most meaningful.
“Shouting gets attention for a moment,” Derks explains. “Connection builds trust that lasts for years.”
With more than 15 years of experience guiding brands across industries like technology, healthcare, consumer goods, and finance, Derks has seen firsthand how quickly trends come and go. What doesn’t fade, she insists, is the human desire for authenticity.
From Noise to Nuance
Derks describes modern marketing as a crowded, sometimes chaotic space where brands are pressured to outdo each other with flashier campaigns, more aggressive promotions, or louder messaging. But in her view, this race for attention often backfires.
“Consumers are smarter than ever,” she says. “They can tell when a message is authentic versus when it’s just noise. And once you lose their trust, no amount of shouting will bring it back.”
Instead, Derks advocates for a nuanced approach. She emphasizes starting with clarity—understanding what a brand truly stands for, who it serves, and why it matters. From there, strategy and storytelling work together to create campaigns that resonate at an emotional level.
Building Brands on Trust
At Linda Derks Strategy Group, every project begins with a deep dive into a brand’s identity. Derks and her team work to uncover not just what the company sells but also the values and purpose behind it.
“A brand voice can’t be borrowed from competitors or built from buzzwords,” she explains. “It has to come from within. When a company is clear on its purpose, everything else—messaging, campaigns, even customer service—aligns more naturally.”
Her clients range from startups eager to establish a foothold to established corporations looking to reenergize their image. In both cases, Derks says the same principle applies: trust is the foundation of long-term success.
Data and Storytelling: A Balanced Approach
Derks acknowledges that marketing today is more data-driven than ever. Metrics like engagement, conversion rates, and ROI are vital for proving success. But she warns that numbers without narrative can fall flat.
“Data gives us direction, but storytelling creates connection,” she says. “If you only follow analytics, you risk losing the human side of the brand. If you only tell stories without measuring results, you risk irrelevance. The real power comes when you balance both.”
This balanced approach has earned her firm recognition for delivering campaigns that are not only creative but also measurable in their impact. Clients consistently credit her with simplifying complex insights into actionable strategies that drive both engagement and revenue.
A Broader Role in the Marketing Community
Beyond her client work, Derks plays an active role in shaping the marketing conversation nationwide. She is a frequent keynote speaker at industry conferences, a contributor to leading marketing publications, and a mentor for emerging professionals.
Her commentary often focuses on the evolving role of authenticity in branding, particularly in a marketplace increasingly influenced by AI, automation, and digital transformation.
“The tools will keep changing,” she notes. “What won’t change is the fact that people buy from people they trust. Whether we’re using billboards, social media, or AI-generated campaigns, connection will always be the deciding factor.”
Lessons from 15 Years in the Field
Over the course of her career, Derks has watched brands rise and fall. Some flared brightly with attention-grabbing campaigns but struggled to maintain relevance. Others took the slower, steadier path of building relationships—and are thriving today.
Her takeaway is clear: “Sustainable growth comes from consistency, not stunts. Brands that take the time to build real trust with their audiences will outlast those chasing quick wins.”
She often draws parallels between marketing and architecture. Just as strong buildings need solid foundations, strong brands require trust at their core. Without it, no amount of polish or noise can sustain them.
The Chicago Edge
Derks credits much of her perspective to her Chicago roots. The city’s mix of tradition and innovation has influenced her approach to strategy—grounded, yet forward-looking.
“Chicago has this incredible balance,” she reflects. “It’s a hub for business and culture, but it also values authenticity. That balance is something I carry into my work. Clients don’t just want ideas—they want ideas that will actually work in the real world.”
Looking Ahead: The Future of Connection
As the marketing landscape continues to evolve, Derks remains focused on what she calls “connection over clamor.” She believes the next decade will bring even more digital noise, making authenticity more critical than ever.
“Consumers are overwhelmed,” she says. “They’re looking for brands that cut through the chaos by being genuine. The companies that thrive will be the ones that choose connection over volume, trust over gimmicks, and clarity over confusion.”
Her advice to brands navigating this shift is simple: slow down, listen, and invest in understanding your audience.
Voices from Clients
Clients who have worked with Derks echo her philosophy. One technology startup founder shared, “Linda helped us realize that our story wasn’t about features—it was about people. Once we started focusing on the human side of our brand, everything changed: engagement, sales, even team morale.”
Another client in the consumer goods sector noted, “She challenged us to stop chasing every trend and instead stay true to our core. The result was a campaign that felt authentic, and it connected with our customers in a way we hadn’t seen before.”
About Linda Derks
Linda Derks is a Chicago-based Marketing Strategist & Brand Architect and the founder of Linda Derks Strategy Group. With more than 15 years of experience across technology, healthcare, finance, and consumer industries, she is known for helping organizations discover their authentic voice and translate it into strategies that build trust and drive measurable results. Derks is also a frequent keynote speaker, published contributor, and mentor committed to advancing the future of marketing through authenticity and collaboration.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
RetroFam Relaunches Website and Celebrates Exclusive SuperNova HD Console with Major Redesign
Fleetwood, PA, United States, 16th Sep 2025 – RetroFam, the U.S. retailer for professionally refurbished retro gaming hardware, today relaunched RetroFam.com with a complete redesign. The new experience embodies the company’s core principles: Authenticity, Quality, and Community. Now it is easier (and more fun) for gamers and fans worldwide to find and buy classic consoles and games, thanks to a custom-designed interface the RetroFam team spent months developing and tuning. As a bonus, it also includes a customer portal where users can contact support, track their orders, rewards, and trade-ins, initiate returns, sell their games, manage addresses and payment methods, and securely message the team.
The redesign also celebrates SuperNova HD, RetroFam’s exclusive console that uses original Super Nintendo/Famicom hardware in a sleek, modern shell with state of the art HD output adapters, providing the ultimate 16-bit experience in HD.
A Brand Built on Family and Connection
In an era of realistic graphics and impressive specs, entrepreneur and lifelong gamer Cameron Colorado wanted to prove that classics, and the nostalgia they carry, have a place in millions of gamers’ hearts. So instead of only chasing the next generation, he dreamed about a business built around the feelings classic systems inspire.
When his brother faced a serious illness, a simple handheld console became a lifeline in the hardest hours. Later came countless evenings huddled around a Nintendo Wii or a PlayStation with friends. Those experiences showed Colorado that gaming is as much about the shared moments and community as it is about the scores, building what he calls a “real Fam of players”.
“My earliest memories of gaming are tied to the moments of connection they created with my brother in the hospital, and later the evenings spent crowded around a Nintendo Wii with neighborhood kids. Those experiences of joy and togetherness are what retrogaming is about. These simple games have the power to bring families and communities closer.”
— Cameron Colorado, Founder & CEO of RetroFam
In 2020, Colorado began selling professionally refurbished retro-consoles and games online, and his relentless efforts became RetroFam, a brand that bets on pixels and polygons, speaking to the inner child in every gamer.
Today, RetroFam operates from a facility in Fleetwood, Pennsylvania, where a skilled team of technicians, lead by Moises “Mo” Campos, meticulously handle every retro console and game. The operation now spans a 24-person team; selling a high volume of consoles, games and accessories both through RetroFam.com and major marketplaces like Walmart.
“From our 14,000-square-foot facility, our technician team opens every console, tests it, cleans it, and restores it before it ever goes live; we process over 250 consoles a day, keep thousands of consoles, games, and accessories moving through the shelves, and we ship about 1,000 orders every week to fans across the globe.”
— Moises Campos, Warehouse Operations Lead
The New RetroFam.com Experience
The refresh leans into authenticity, quality, and community. Shoppers can now expect:
- Simpler discovery with sensible navigation and filters that surface hard-to-find consoles and games.
- Clear views of the hardware before checkout, thanks to rich photo galleries that show refurbished units from every angle.
- No mystery work: the professional refurbishment steps are spelled out, start to finish.
- A customer portal to track orders, rewards, trade-ins, and to contact support.
From Atari and Nintendo to Sega and PlayStation, a growing catalog keeps the greats alive, from Super Mario Bros. to GoldenEye 007, for the next generation.
“With the new website, it’s easier to show customers what they’re looking for—everything from a couple of add-ons to entire collections—and to take care of them faster through live inventory, better filters, and a simpler Customer Portal.”
— Will Matthews, Warehouse Technician
About RetroFam
RetroFam is a Pennsylvania-based retailer dedicated to professionally refurbished retro consoles, games, and accessories. Founded in 2020 by Cameron Colorado, the RetroFam team works to preserve gaming history and keep authentic classics within reach for fans across the globe. Every item is thoroughly cleaned, tested, and repaired with original or OEM-grade parts, then packed with care and shipped worldwide. Rooted in authenticity, quality, and community, the company’s invitation is simple: Stay together. Play together. Join the Fam.
Media Contact
Organization: RetroFam
Contact Person: Cameron Colorado
Website: https://retrofam.com/
Email:
cameron@retrofam.com
City: Fleetwood
State: PA
Country:United States
Release id:34039
The post RetroFam Relaunches Website and Celebrates Exclusive SuperNova HD Console with Major Redesign appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Alma Moving Expands Premium Long-Distance Moving Services Across Florida and the Eastern Seaboard
Plantation, Florida, United States, 16th Sep 2025 – Alma Moving, a woman-founded moving company based in Plantation, Florida, is redefining the relocation experience with professional, licensed, and insured moving services. Specializing in long-distance moving across Florida and the Eastern Seaboard, Alma Moving ensures smooth, affordable and eco-friendly relocations for residential and commercial clients nationwide.
Plantation, Florida, United States, 16th Sep 2025 – Long-distance moves can be stressful, whether relocating within Florida or across state lines. Alma Moving takes the complexity out of the process with expert crews, modern trucks, eco-friendly packing solutions, and personalized moving plans. From Miami to New York, Boston, or Washington, D.C., their team provides secure transport, careful handling of belongings, and punctual delivery every time.
“We know moving isn’t just about boxes—it’s about people starting new chapters. Our mission is to make that transition empowering, stress-free, and even sustainable,” said a spokesperson for Alma Moving.
Comprehensive Moving Services Offered by Alma Moving:
- Long-Distance Moving: Professional interstate relocations, including East Coast and cross-country moves, with affordable packages.
- Local Moving: Serving South Florida communities, from Miami to Fort Lauderdale, with dependable and efficient crews.
- Commercial Moving: Tailored office relocations designed to minimize downtime and business disruption.
- Military Moving: Exclusive discounts and respectful service for veterans and active-duty personnel.
- Specialty Items: Safe transportation of delicate or oversized belongings including pianos, antiques, chandeliers, and artwork.
- Packing & Unpacking: Full-service solutions with eco-friendly, recycled, and biodegradable materials.
What Sets Alma Moving Apart?
- Woman-founded, customer-first moving company
- Licensed & insured movers with proven reliability
- Eco-friendly moving practices, including recycled packing supplies and carbon offset initiatives
- Transparent, upfront pricing with no hidden fees
- Flexible scheduling and personalized moving packages
Sustainability at the Core
Alma Moving is also committed to reducing its ecological footprint. By offering recycled boxes, biodegradable packaging, reusable crates, and fuel-efficient trucks, the company combines exceptional moving service with a greener future.
Customer-Centric from Start to Finish
Alma’s clients consistently highlight punctuality, professionalism, and personalized care. From the first consultation to final delivery, the company’s movers prioritize attention to detail—treating every item as if it were their own.
About Alma Moving
Alma Moving is a full-service moving company based in Plantation, Florida. Specializing in long-distance and local relocations, Alma offers residential, commercial, military, and specialty moving services across Florida and beyond. Founded on values of empowerment, professionalism, and sustainability, Alma Moving has become a trusted choice for families and businesses seeking stress-free and reliable relocation solutions.
Media Contact
Organization: Alma Moving
Contact Person: Rafael
Website: https://almamoving.com/
Email: Send Email
Contact Number: +18442216045
Address:6950 Cypress Rd suite 218, Plantation, FL 33317, United States
City: Plantation
State: Florida
Country:United States
Release id:34042
The post Alma Moving Expands Premium Long-Distance Moving Services Across Florida and the Eastern Seaboard appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Hercules Moving Solutions Offers Premium Long-Distance Relocation Services to and from Alaska
Plantation, Florida, United States, 16th Sep 2025 – Moving to or from Alaska can be one of the most challenging relocation experiences due to distance, weather, and logistics. Hercules Moving Solutions is addressing these challenges head-on by expanding its specialized long-distance Alaska moving services, ensuring families, businesses, and military clients enjoy smooth and reliable moving.
Plantation, Florida, United States, 16th Sep 2025 – Relocating to or from Alaska requires expertise that goes beyond traditional moving. Hercules Moving Solutions provides end-to-end service, including professional packing, safe long-haul transportation, and optional secure storage solutions. With licensed and insured crews, clients can trust Hercules to handle everything from fragile heirlooms to oversized furniture.
“We understand that moving to Anchorage, Fairbanks, or even remote Alaskan areas can feel overwhelming. Our dedicated teams take care of the logistics so clients can focus on settling into their new home or business,” said a spokesperson for Hercules Moving Solutions.
Specialized Service Area – Alaska
Hercules Moving Solutions stands apart with experience in managing Alaska’s unique relocation challenges:
- Long-Distance Residential Moves – Safe and efficient family relocations to and from Alaska.
- Commercial Relocations – Tailored moving services that minimize downtime for Alaskan businesses.
- Military Moves – Fast, regulation-compliant relocations for active-duty personnel and veterans.
- Specialty Item Transport – Careful handling of fragile or high-value belongings such as pianos, antiques, artwork, and electronics.
What Sets Hercules Apart?
- Licensed & insured long-distance movers
- Transparent, upfront quotes with no hidden fees
- Military & corporate relocation expertise
- Short- & long-term storage solutions
- Packing supplies and eco-friendly packing services available
With knowledgeable teams, industry-leading equipment, and a customer-first approach, Hercules Moving Solutions is making long-distance Alaska moves stress-free, affordable, and reliable.
About Hercules Moving Solutions
Hercules Moving Solutions is a nationwide moving brokerage providing residential, commercial, long-distance, and specialty moving services across the United States. By partnering with trusted local agents, Hercules delivers dependable service coast-to-coast. With a focus on affordability, professionalism, and customer care, Hercules ensures every relocation—whether across the street or across the ocean—is a success.
Media Contact
Organization: Hercules Moving Solutions.
Contact Person: Rafael
Website: https://herculesmovingsolutions.com/
Email: Send Email
Contact Number: +18009910973
Address:1799 W Oakland Park Blvd, Oakland Park, FL 33311
City: Plantation
State: Florida
Country:United States
Release id:34041
The post Hercules Moving Solutions Offers Premium Long-Distance Relocation Services to and from Alaska appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
RetroFam Relaunches Website and Celebrates Exclusive SuperNova HD Console with Major Redesign
Alma Moving Expands Premium Long-Distance Moving Services Across Florida and the Eastern Seaboard
Hercules Moving Solutions Offers Premium Long-Distance Relocation Services to and from Alaska
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