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What’s the NFT game Tencent & Alibaba Rush into?

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In June 2021, Alibaba and Dunhuang Arts Institute jointly released two NFTs, Dunhuang Flying Sky and Nine Color Deer App skins, which were limited to 16,000 in the world. The works were looted as soon as they were released.

On June 26, 2021, NetEase and Nervina Labs released their first NFT work on Taobao.

On August 3, 2021, Chinese tech giant Tencent’s  NFTs trading platform -Huanhe launched 300 copies “Vinyl Record NFT” authorized by TV program “Thirteen Invitations”, and sold out instantly.

Chinese giants’ capital is vying to chase, and it’s so fierce. So far people can’t help asking, what is NFT?

Meet NFT

NFT is short for Non-fungible Token,which is relative to the concept of Fungible Token (FT), each NFT has a unique and only identification, which is not interchangeable, and the smallest unit is 1 and indivisible.

Generally, BTC, ETH, etc. we familiar with are Fungible Token. For example, BTC everyone owns is same, it’s interchangeable with each other, can also be divided into 0.1, or 0.01 without affecting the value and use.

NFT represents indivisible and non-interchangeable items in reality, such as a real estate certificate, a famous painting, a piece of game equipment and so on. They are all unique, and completely lose their value and practicality after being divided. The most typical are collectibles and artworks. These products with non-fungible genes are digitized and tokenized using blockchain technology, and they have become popular NFTs today.

NFT is one and only

Economics stipulates that currency is a unity equivalent and a carrier of consensus on value. In modern society, personal wealth is no longer measured by currency holdings, but includes the value and quantity of assets under his name. Its assets include but not limited to items with market value such as houses, cars, stocks, etc. In most case, the value carried by an asset often far exceeds the value of the cash value they hold. However, real assets have two major shortcomings: poor liquidity and high cost of confirmation. For example, the determination of the right of a house needs to rely on the registration of the Housing Management Committee to determine the ultimate ownership of the house.

But in the blockchain world, the assets we currently have are BTC, ETH with currency attributes. After meeting demand for monetary assets, a value medium of non-monetary assets will naturally emerge, and this is NFT. Relying on the decentralization, immutability and cryptographic authentication of the blockchain, NFT solves a series of problems of real assets:

• The asset is unique and cannot be faked

• Strong liquidity, real-time trading;

• Cryptography is the confirmation and cannot be tampered with.

In addition, NFT also has features that cryptocurrency does not have. Its unique features can be used for identity certification, item ownership certification, virtual props, etc. NFT makes crypto assets more practical, enabling users to expand the utilization of valuable assets in the form of NFT, and is protected by blockchain technology.

NFT Boom Out

NFT is not a new thing born this year, it has made any public appearances early in 2017, but more regarded as a niche thing within Ethereum.

So, what is the real important promoter of NFT out of the circle?

First, let’s ask a question: How much would a digital picture be? The answer is $69.3 million!

On March 11, 2021, an unknown artist Beeple collaged his daily art work for the past thirteen years into a digital picture called “everyday: the first 5000 days”. At Christie’s, it was sold for $69.3 million, which shocked the world.

Overnight, NFT became the outlet. This 40-year-old American painter also made great fortune overnight. The popularity of NFT has caused a huge sensation in many fields such as art, venture capital, and finance.

Commercial filed such as NBA, Samsung, McDonald’s, Marvel, movie stars, etc. are all releasing their own NFT products, and venture capital industry such as Three Arrows Capital, Signum Capital, NGC Ventures, Coinbase, etc. have begun to invest in this field. Internet giants such as Tencent, JD, Facebook, Twitter, etc. are all laying out the NFT battlefield. The opportunities and challenges brought by NFT are more than that brought by the mobile Internet to the Internet.

From the perspective of business history, iPhone, Amazon, Microsoft, etc. were initially used by industry insiders. After going out of the circle by marketing, products, and the trend of the times, the entire society began to accept them, and they evolved from product for a specific group into mass infrastructure. Although the development of NFT is still at an early stage, the boom out of NFT will continue the historical trajectory and accelerate the application of blockchain technology. It is of great significance for promoting the digitalization of society.

NFT Bright Future

Except crypto artworks, will NFT have wider applications? We can find that NFT will be widely used in the future. For example, the recent popular NFT+DeFi and NFT+game, as well as the concept of meta-universe, are inseparable from the future development of NFT. The physical application of NFT will solve many problems for the society, such as: 

First, intellectual property. NFT can represent a painting, a song, a patent, a film, a photo, or other intellectual property rights. NFT can help each unique thing to register the copyright and help it identify the patent.

Second, physical assets. Real estate such as houses and other physical assets are digitized through NFT. It can be used in financial markets such as the circulation of assets.

Third, records and identification. The unique features of NFT, can be used to verify identity and birth certificates, driver’s licenses, academic certificates, etc., to prevent abuse or tampering.

There will be many physical applications of NFT in the future, which will surely solve various practical problems for the society. Presumably this is the ultimate goal of various giant capitals. As the world’s first physical digital economy token trading platform-BtLux Exchange focuses on the implementation of blockchain scenarios that are closely related to people’s lives.

Different from other cryptocurrencies with no entity value support, BtLux regards the underlying innovation of the blockchain as an important breakthrough in the independent innovation of core technology, and takes the use of blockchain to trade, calculate, and record to promote real economic activities on the chain under supervision. At the same time, realize the market operation and value management of digital assets after the certification, redefine the interest distribution relationship of producers, consumers and participants, and form a brand new financial and business model.

Soon, BtLux will accelerate the integration of NFT and physical enterprises based on years of experience in the implementation of blockchain physical scenarios, provide top-level business architecture design and digital economic model design for physical enterprises, and jointly build “blockchain” + “new ecology”, So that participants in the entire chain can benefit. It would bring tangible benefits to the real economy and the entire society, and be widely recognized by the society, making digital currency a living water, flowing in the real economy, and bringing benefits to the real economy more vitality and new power.

NFT is a new world brought about by the technological explosion era, and the digitalization process of the real world in the next ten years will also be greatly accelerated. In the future, only when NFT accelerates the deep integration of the real economy and the digital economy, the technological value of the blockchain will gradually emerge in this process. It will be able to bring new business models and reconstruct distribution models, market structures, organizational forms, and industry relationships to promote human beings to a new era of digital civilization, and in that, BtLux will become an indispensable promoter.

BtLux Official website: https://www.btlux.top/

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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Press Release

Making Buildings More Energy-Efficient, Making Life Healthier

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https://youtu.be/nxs5iyy9a18?si=5cC98fgCGX2Tb8kZ

Baoding, China / Timesnewswire / September 29, 2026 – On September 19, the 2026 Gaobeidian International Green Smart Healthy Buildings Expo, hosted by the People’s Government of Baoding, Hebei Province and the China Construction Metal Structure Association, opened at the GBD International Convention and Expo Center in Hebei Province. Under the theme “Making Buildings More Energy-Efficient, Making Life Healthier,” the expo aims to lead innovation in green building and promote improvements in living environments. More than 30,000 participants—including experts, scholars, representatives of chambers of commerce, industry elites, and business partners from more than 50 countries and regions around the world—gathered for the event.

During the expo, 30 industry seminars and matchmaking sessions were held, covering topics such as “Good Houses” and green construction, urban renewal and low-carbon park practices, zero-carbon rural development and urban-rural integration, energy systems and smart operations and maintenance, digitalization and intelligent technologies and building industrialization, architecture and finance, and green, smart, and healthy buildings—thereby creating a diverse platform for intellectual discussion, technological exchange, and industrial collaboration.

Notably, more than 20 mobile space capsule products debuted at the expo. These innovative products were developed by integrating top-tier domestic and international scientific research resources and drawing extensively on advanced aerospace technology concepts. They represent benchmark products in the field of green, smart, and healthy buildings, injecting fresh momentum into the industry’s innovative development.

In recent years, Gaobeidian has focused on green and low-carbon development, establishing the green, smart, and healthy building industry as a core pillar industry and a new engine of regional economic growth. It has continued to advance innovation and R&D, industrial clustering, and scenario-based applications in the green building sector, accelerating its efforts to become an “International Green Building Capital” and supporting the high-quality, sustainable development of the regional construction industry.

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Press Release

Empowering Women Through Movement: PINSPARK Honored as a “Friend of Komen” for Breast Cancer Awareness Month

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New York, USA / Timesnewswire / September 29, 2026 – As Breast Cancer Awareness Month approaches this October, activewear brand PINSPARK is proud to be named a “Friend of Komen” by Susan G. Komen®, the world’s leading breast cancer organization. This designation recognizes PINSPARK’s dedication to women’s health, bringing together active fashion and philanthropy to encourage self-care, wellness, and movement.

Activewear with Purpose

PINSPARK believes that movement goes beyond shaping a physique—it is an essential form of self-love and holistic wellness. To turn this philosophy into tangible action, PINSPARK is dedicating its Pink Collection to the fight against breast cancer throughout October.

During Breast Cancer Awareness Month, 100% of sales from the entire Pink Collection on PINSPARK’s official website will be donated directly to Susan G. Komen. This dedicated line includes some of the brand’s signature best-sellers—such as its high-waisted tennis skirt—offering women a powerful way to turn everyday movement into support for a global cause.

About Susan G. Komen®

Susan G. Komen® is the world’s leading nonprofit breast cancer organization, working toward a future where no one dies from breast cancer. Komen has an unmatched, comprehensive 360-degree approach to fighting this disease across all fronts and supporting millions of people in the U.S. and in countries worldwide. We advocate for patients, drive research breakthroughs, improve access to high-quality care, offer direct patient support and empower people with trustworthy information. Founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life, Komen remains committed to supporting those affected by breast cancer today, while tirelessly searching for tomorrow’s cures.

Style, Function, and Strength

PINSPARK blends high-performance functionality with everyday active style, designing breathable, versatile apparel that supports women whether they are playing sports or navigating daily life. By offering thoughtful designs that prioritize comfort and mobility, PINSPARK aims to inspire women to stay active, prioritize early detection, and take charge of their health.

Join the Cause

PINSPARK invites supporters worldwide to visit its official website throughout October to explore the Pink Collection and join in bringing health, care, and hope to women everywhere.

Media Contact:

PINSPARK
Charlotte Liu
pr@pinspark.com
New York, US
https://pinspark.com

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Press Release

Fashion with Purpose: Zeagoo Highlights Maye’s Pink Sweater to Support Susan G. Komen®

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New York, USA / Timesnewswire / September 29, 2026 – As Breast Cancer Awareness Month approaches this October, women’s apparel brand Zeagoois proud to honor its recognition as a “Friend of Komen” by Susan G. Komen®, the world’s leading breast cancer organization. Marking 13 years of dedication to mature women, Zeagoo continues to extend its core commitment of “standing with women” from wardrobe comfort to lifelong health.

Maye’s Pink Sweater: A Wearable Symbol of Solidarity

To bring meaningful change during October, Zeagoo is dedicating Maye’s Pink Sweater (Casual Raglan Sleeve Turtleneck Jumper) as the hero centerpiece for this campaign. Throughout Breast Cancer Awareness Month, 100% of sales from this garment on Zeagoo’s official website will be donated directly to Susan G. Komen to fund groundbreaking research, early screening education, and patient support programs.

Crafted with high-quality soft blended fabric, the sweater features relaxed raglan sleeves, a gentle dusty pink hue, and a flattering turtleneck silhouette. Designed for effortlessly chic versatility—from office work to casual weekend getaways—it embodies the quiet confidence and poise of mature women while serving as a warm symbol of solidarity and care.

Curated Comfort: Maye’s Autumn Picks

In addition to the pink initiative, Zeagoo introduces Maye’s Autumn Picks—a curated Amazon selection designed to offer timeless elegance, breathable comfort, and effortless layering for the cooling season:

Chic Knitted Cardigan Layer: Lightweight yet cozy, featuring refined tailoring for effortless everyday wear.

Classic Casual Blouse: Soft, skin-friendly fabric designed to transition seamlessly from work to leisure.

Versatile Long-Sleeve Knit: Designed with an age-inclusive, relaxed fit for all-day freedom of movement.

Elegant Autumn Top: Subtle textures and a muted palette that mirror the serene grace of mature women.

Wear Your Care This October

Zeagoo invites supporters around the globe to visit its official store and Amazon flagship throughout October. By choosing comfort and elegance for yourself or your loved ones, you help turn everyday fashion into a vital force for women’s health and hope.

Zeagoo
Charlotte Liu
pr@zeagoo.com
New York, US
https://zeagoo.com

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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