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What’s the NFT game Tencent & Alibaba Rush into?

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In June 2021, Alibaba and Dunhuang Arts Institute jointly released two NFTs, Dunhuang Flying Sky and Nine Color Deer App skins, which were limited to 16,000 in the world. The works were looted as soon as they were released.

On June 26, 2021, NetEase and Nervina Labs released their first NFT work on Taobao.

On August 3, 2021, Chinese tech giant Tencent’s  NFTs trading platform -Huanhe launched 300 copies “Vinyl Record NFT” authorized by TV program “Thirteen Invitations”, and sold out instantly.

Chinese giants’ capital is vying to chase, and it’s so fierce. So far people can’t help asking, what is NFT?

Meet NFT

NFT is short for Non-fungible Token,which is relative to the concept of Fungible Token (FT), each NFT has a unique and only identification, which is not interchangeable, and the smallest unit is 1 and indivisible.

Generally, BTC, ETH, etc. we familiar with are Fungible Token. For example, BTC everyone owns is same, it’s interchangeable with each other, can also be divided into 0.1, or 0.01 without affecting the value and use.

NFT represents indivisible and non-interchangeable items in reality, such as a real estate certificate, a famous painting, a piece of game equipment and so on. They are all unique, and completely lose their value and practicality after being divided. The most typical are collectibles and artworks. These products with non-fungible genes are digitized and tokenized using blockchain technology, and they have become popular NFTs today.

NFT is one and only

Economics stipulates that currency is a unity equivalent and a carrier of consensus on value. In modern society, personal wealth is no longer measured by currency holdings, but includes the value and quantity of assets under his name. Its assets include but not limited to items with market value such as houses, cars, stocks, etc. In most case, the value carried by an asset often far exceeds the value of the cash value they hold. However, real assets have two major shortcomings: poor liquidity and high cost of confirmation. For example, the determination of the right of a house needs to rely on the registration of the Housing Management Committee to determine the ultimate ownership of the house.

But in the blockchain world, the assets we currently have are BTC, ETH with currency attributes. After meeting demand for monetary assets, a value medium of non-monetary assets will naturally emerge, and this is NFT. Relying on the decentralization, immutability and cryptographic authentication of the blockchain, NFT solves a series of problems of real assets:

• The asset is unique and cannot be faked

• Strong liquidity, real-time trading;

• Cryptography is the confirmation and cannot be tampered with.

In addition, NFT also has features that cryptocurrency does not have. Its unique features can be used for identity certification, item ownership certification, virtual props, etc. NFT makes crypto assets more practical, enabling users to expand the utilization of valuable assets in the form of NFT, and is protected by blockchain technology.

NFT Boom Out

NFT is not a new thing born this year, it has made any public appearances early in 2017, but more regarded as a niche thing within Ethereum.

So, what is the real important promoter of NFT out of the circle?

First, let’s ask a question: How much would a digital picture be? The answer is $69.3 million!

On March 11, 2021, an unknown artist Beeple collaged his daily art work for the past thirteen years into a digital picture called “everyday: the first 5000 days”. At Christie’s, it was sold for $69.3 million, which shocked the world.

Overnight, NFT became the outlet. This 40-year-old American painter also made great fortune overnight. The popularity of NFT has caused a huge sensation in many fields such as art, venture capital, and finance.

Commercial filed such as NBA, Samsung, McDonald’s, Marvel, movie stars, etc. are all releasing their own NFT products, and venture capital industry such as Three Arrows Capital, Signum Capital, NGC Ventures, Coinbase, etc. have begun to invest in this field. Internet giants such as Tencent, JD, Facebook, Twitter, etc. are all laying out the NFT battlefield. The opportunities and challenges brought by NFT are more than that brought by the mobile Internet to the Internet.

From the perspective of business history, iPhone, Amazon, Microsoft, etc. were initially used by industry insiders. After going out of the circle by marketing, products, and the trend of the times, the entire society began to accept them, and they evolved from product for a specific group into mass infrastructure. Although the development of NFT is still at an early stage, the boom out of NFT will continue the historical trajectory and accelerate the application of blockchain technology. It is of great significance for promoting the digitalization of society.

NFT Bright Future

Except crypto artworks, will NFT have wider applications? We can find that NFT will be widely used in the future. For example, the recent popular NFT+DeFi and NFT+game, as well as the concept of meta-universe, are inseparable from the future development of NFT. The physical application of NFT will solve many problems for the society, such as: 

First, intellectual property. NFT can represent a painting, a song, a patent, a film, a photo, or other intellectual property rights. NFT can help each unique thing to register the copyright and help it identify the patent.

Second, physical assets. Real estate such as houses and other physical assets are digitized through NFT. It can be used in financial markets such as the circulation of assets.

Third, records and identification. The unique features of NFT, can be used to verify identity and birth certificates, driver’s licenses, academic certificates, etc., to prevent abuse or tampering.

There will be many physical applications of NFT in the future, which will surely solve various practical problems for the society. Presumably this is the ultimate goal of various giant capitals. As the world’s first physical digital economy token trading platform-BtLux Exchange focuses on the implementation of blockchain scenarios that are closely related to people’s lives.

Different from other cryptocurrencies with no entity value support, BtLux regards the underlying innovation of the blockchain as an important breakthrough in the independent innovation of core technology, and takes the use of blockchain to trade, calculate, and record to promote real economic activities on the chain under supervision. At the same time, realize the market operation and value management of digital assets after the certification, redefine the interest distribution relationship of producers, consumers and participants, and form a brand new financial and business model.

Soon, BtLux will accelerate the integration of NFT and physical enterprises based on years of experience in the implementation of blockchain physical scenarios, provide top-level business architecture design and digital economic model design for physical enterprises, and jointly build “blockchain” + “new ecology”, So that participants in the entire chain can benefit. It would bring tangible benefits to the real economy and the entire society, and be widely recognized by the society, making digital currency a living water, flowing in the real economy, and bringing benefits to the real economy more vitality and new power.

NFT is a new world brought about by the technological explosion era, and the digitalization process of the real world in the next ten years will also be greatly accelerated. In the future, only when NFT accelerates the deep integration of the real economy and the digital economy, the technological value of the blockchain will gradually emerge in this process. It will be able to bring new business models and reconstruct distribution models, market structures, organizational forms, and industry relationships to promote human beings to a new era of digital civilization, and in that, BtLux will become an indispensable promoter.

BtLux Official website: https://www.btlux.top/

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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London Peace Day Round Table Links Human Rights Education with Everyday Peacebuilding

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Community leaders, humanitarian advocates and peacebuilders gathered at the Church of Scientology London to mark the UN International Day of Peace and examine how human rights, education and local action contribute to peaceful communities.

Brussels, Brussels, Belgium, 1st Oct 2026 — Community leaders, humanitarian advocates and peacebuilders from across London gathered at the Church of Scientology London for a round-table discussion marking the United Nations International Day of Peace, with participants focusing on the practical contribution individuals and civil society can make to building more peaceful communities.

The gathering reflected the 2026 United Nations theme, “Invest in Peace – For Everyone, Everywhere, Every Day,” which places particular emphasis on people working at community level to bridge divisions, strengthen dialogue and create the conditions for lasting peace. The International Day of Peace is observed annually on 21 September and was established by the UN General Assembly in 1981.

London Peace Day Round Table Links Human Rights Education with Everyday Peacebuilding

Rather than approaching peace solely as a question for governments and international institutions, speakers at the London meeting explored its connection with everyday choices, human rights education, humanitarian work and community responsibility.

Lorna Marah, a Peace Ambassador, United Nations Women Advocate and member of the UK Civil Service Women Alliance, described peace as something requiring deliberate effort rather than something that emerges by itself.

“Peace is not accidental. It is intentional. It is crafted through our choices, our leadership, our compassion, and our willingness to challenge the norms that divide us,” Marah said. “Peace is a design project and every one of us is a designer.”

Her remarks echoed an important element of this year’s UN observance: recognition of the role played by people whose work in neighbourhoods, schools and communities helps create stability, dialogue and cooperation from the ground up.

The discussion also brought a humanitarian perspective through Eleanor Daibowon Moore, the London-based founder of Eleanor’s Children Foundation, which works in Liberia with young orphans and widows, including through projects intended to support sustainable livelihoods and greater independence.

“Peace is a ship — a responsibility, which needs our care and help,” Moore told participants.

Her contribution placed economic independence, care for vulnerable people and community support within the wider discussion about the conditions in which peaceful societies can develop.

Suraiya Kassamally of Rotary Club London presented another approach to peacebuilding, briefing participants on the work of the Rotary Peace Centers and their international fellowship programme.

Since the programme began in 2002, more than 1,900 fellows have received training through Rotary’s peace fellowship programme, with alumni working internationally in government, civil society, education, peacebuilding and related fields.

“We all need peace now — more than ever before,” Kassamally said.

Human rights education as part of peacebuilding

A central theme of the London discussion was the relationship between peace and knowledge of fundamental human rights.

Tracey Coleman, Community Affairs Director of the Church of Scientology London, highlighted human rights education as one means of addressing intolerance, bullying and discrimination before they become entrenched within communities.

“Peace has everything to do with human rights,” Coleman said. “Where we see lack of harmony, where we see bullying, we see violations of human rights.”

“We must join hands, work together in positive action and make sure our youth know their 30 human rights. We must not only ‘know’ these rights but apply them in our lives to bring about a world with respect and tolerance.”

The Church supports the educational work of Youth for Human Rights International, a nonprofit initiative that presents the 30 articles of the Universal Declaration of Human Rights in formats designed for young people and educators. Its resources include booklets, audiovisual materials and educator materials intended to make the principles of the Declaration understandable and applicable in daily life.

The support forms part of the wider humanitarian and social initiatives associated with the Church of Scientology and inspired by its founder, L. Ron Hubbard, including programmes concerned with human rights education, drug prevention, literacy and community service.

The London round table placed that work alongside the experience of other organisations and advocates, illustrating how people from different professional, humanitarian and civic backgrounds can find common ground around dignity, responsibility and peaceful coexistence.

Ivan Arjona, representative of the Church of Scientology to the European Union, OSCE, Council of Europe and United Nations, proposed the following reflection on the gathering:

“Europe’s experience has repeatedly shown that peace cannot be separated from human dignity and fundamental rights. Those principles acquire their full meaning when they become part of everyday life — in our schools, neighbourhoods, institutions and relationships with people whose beliefs or backgrounds may differ from our own. Meetings such as this bring together people with very different experiences around a shared responsibility: turning respect, dialogue and human rights into daily practice.”

The emphasis on human dignity is consistent with the UN’s approach to peace as more than the absence of conflict, connecting it with safety, dignity, opportunity, cooperation and respect for fundamental rights.

The International Day of Peace was created by the United Nations General Assembly in 1981. In 2001, the General Assembly strengthened the observance by designating 21 September as a day of non-violence and ceasefire. The annual observance has since developed into an international occasion for governments, organisations and communities to examine how dialogue, education, human rights and cooperation can contribute to more peaceful societies.

The London gathering reflected that community-level interpretation of peace: not as a single annual event, but as a continuing process involving education, cooperation and respect across differences.

About the Church of Scientology in Europe

The Church of Scientology, founded on the religious and philosophical works of L. Ron Hubbard, maintains churches, missions, groups and members throughout the European continent. Scientologists support a range of educational and community initiatives addressing human rights awareness, drug prevention, moral education and volunteer service. The Church and its affiliated religious communities have obtained various forms of religious and charitable recognition in European jurisdictions as their presence and engagement with civil society have developed across the continent. Its humanitarian programmes continue to place emphasis on education, prevention and practical community betterment.

Media Contact

Organization: European Office Church of Scientology for Public Affairs and Human Rights

Contact Person: Ivan Arjona

Website: https://www.scientologyeurope.org

Email: Send Email

Address: Boulevard de Waterloo 103

City: Brussels

State: Brussels

Country: Belgium

Release id: 49602

The post London Peace Day Round Table Links Human Rights Education with Everyday Peacebuilding appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Japan’s Longest Loop long trail, the Hitachi-no-kuni Long Trail, Fully Opens

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About 1.5 hours from Tokyo, awaits an extraordinary journey through mountains and rural landscapes

Japan, 1st Oct 2026 – The Hitachi-no-kuni Long Trail, connecting six cities and towns in northern Ibaraki Prefecture, has now fully opened as an approximately 350-kilometer route, Ibaraki Prefectural Government Northern Region Development Bureau announces. 

Japan’s Longest Loop long trail, the Hitachi-no-kuni Long Trail, Fully Opens

With its full opening, the Hitachi-no-kuni Long Trail is now the longest long trail in Japan designed as a loop route.

Stretching approximately 350 kilometers, the trail connects a diverse range of local attractions, including lush forests and satoyama landscapes, valleys, coastlines, and historic cultural heritage sites. What awaits here is more than simply hiking toward a destination.

Walk through the region’s natural landscapes, encounter its history, meet the people who call the area home, and experience the local food and culture unique to each place. On the Hitachi-no-kuni Long Trail, a new way to travel in Ibaraki begins—one that allows visitors to experience the region’s appeal in a way that can only be discovered on foot.

And through this trail, Ibaraki offers opportunities to discover the many different sides of Japan.

 

A New Way to Travel in Japan: “Travel by Foot”

 

Hitachinokuni Trail
Hitachinokuni Trail

Unlike mountain climbing, where reaching a summit is the primary objective, a long trail is a route designed for journeys where walking itself is part of the experience, connecting hiking and mountain trails with paths through satoyama landscapes, agricultural areas, and local communities.

Hitachinokuni Trail
Hitachinokuni Trail

 

Along the way, travelers can encounter not only spectacular natural scenery but also the history, culture, everyday life, food, and other landscapes unique to each region.
From forests and valleys to the Japan countryside and coast, every section offers a different perspective on the places and communities along the route.

Japan has a long tradition of traveling on foot, from the Kumano Kodo pilgrimage routes to the Shikoku pilgrimage.
In recent years, as interest in health and well-being and in spending time in nature has grown, long trails have attracted increasing attention as a new style of travel.

 

Hitachi-no-kuni Long Trail

A 350-Kilometer Journey Connecting Satoyama and Communities

 

Hitachinokuni Trail
Hitachinokuni Trail

The Hitachi-no-kuni Long Trail is a long-distance trail that connects the diverse natural landscapes, food, historical and cultural heritage, and other regional attractions scattered throughout northern Ibaraki Prefecture via hiking trails and other paths. Its concept is “an extraordinary journey of repeatedly walking through mountains and rural landscapes while experiencing both everyday life and the extraordinary.”

One of its greatest features is the opportunity to walk through rich natural surroundings while experiencing Japan’s satoyama landscapes, local culture, and the lives of the people who live there. The trail passes not only through deep forests and valleys, but also through communities, fields, and historic sites, and areas along the coast, where visitors can experience the distinctive scenery of a coastal trail alongside landscapes shaped by generations of human life.

Its convenient accessibility from the Tokyo metropolitan area is another major attraction. There is no need to walk the entire trail in a single trip. Depending on their fitness level, interests, and itinerary, visitors can enjoy individual travel as section hikes or day hikes.

Whether embarking on a long journey or a short one, travelers can enjoy the trail at their own pace. That is the appeal of the Hitachi-no-kuni Long Trail.

 

Discovering a New Kind of Slow Travel in Ibaraki

 


Hitachinokuni Trail

The appeal of Ibaraki is not limited to visiting a large number of tourist attractions in a short amount of time. Walk. Talk with local people. Make something. Taste the region’s cuisine. Spend time in nature.

Through each of these experiences, travelers can slowly come to understand the culture and everyday life of a place.

The full opening of the Hitachi-no-kuni Long Trail represents the potential for this new kind of slow travel in Ibaraki—one centered on taking the time to experience a destination.

Just one to two hours from Tokyo, Ibaraki’s proximity and diversity are among its greatest attractions.

Here, travelers can encounter an incredibly diverse Japan, from the forefront of space exploration to mythology and prayer, traditional crafts, fermentation culture, and satoyama landscapes where local communities continue to live in harmony with nature.

Beyond traveling along the long trail itself, visitors can discover different sides of Japan according to their own individual curiosity.

With the full opening of the Hitachi-no-kuni Long Trail as a starting point, Ibaraki is opening up its diverse attractions as a new destination capable of responding to the curiosity of every traveler.

Discover more: https://kenpokult.com/en/

—

Company: Ibaraki Prefectural Government Northern Region Development Bureau
Name: PR
Email: kenpokusinkou2@pref.ibaraki.lg.jp
HP URL: https://visit.ibarakiguide.jp/en/

Media Contact

Organization: Ibaraki Prefectural Government Northern Region Development Bureau

Contact Person: P.R.

Website: https://visit.ibarakiguide.jp/en/

Email: Send Email

Country: Japan

Release id: 49603

The post Japan’s Longest Loop long trail, the Hitachi-no-kuni Long Trail, Fully Opens appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Press Release

76% of Treasury Teams Hit by Fraud as Deepfake Attacks Rise, Treasury Dragons & nsKnox 2026 Index Finds

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New York, New York, October 1st, 2026, FinanceWire

2026 Treasury Dragons Payment Fraud Index, produced with nsKnox, shows verification remains the weak link: only 18% of organizations continuously revalidate supplier bank details, and 41% still receive sensitive payment data by email

nsKnox, a leader in B2B payment security, today released the findings of the 2026 Treasury Dragons Payment Fraud Index, “Why Verification Remains the Weak Link,” produced in partnership with Treasury Dragons, the global network for buyers, specifiers and users of corporate treasury technology. The findings were unveiled this morning in a live Treasury Dragons Masterclass webinar.

Now in its fourth year, the survey of 104 corporate treasury professionals found that 76% of organizations experienced at least one payment fraud incident in the past 12 months, up from 73% last year, and 44% were hit more than once. Two-thirds (67%) expect the risk to rise further over the next year.

Artificial intelligence is making familiar attacks faster, cheaper and far more convincing. More than half of respondents (53%) have faced a confirmed or suspected deepfake-related fraud attempt, most often in multi-channel attacks that pair a legitimate-looking email thread with a voice call, messaging exchange or video interaction. Yet only 44% have formal policies covering AI-related fraud.

Other key findings include:

  1. Confidence is outpacing controls. 79% rate their confidence in supplier banking information as high or very high, yet only 18% continuously revalidate supplier bank details.
  2. Email is still a front door for fraud. 41% receive sensitive supplier or payment data by email, and only 39% always use secure or encrypted channels.
  3. Awareness is high, but ownership is not. 75% rate their fraud awareness as high or very high, but only 39% say ownership of payment fraud is clearly defined.
  4. Technology is the biggest gap. 48% do not use a dedicated payment fraud prevention system, and 71% are prioritizing investment in payment validation.

“This year’s Index confirms what we hear from finance leaders every day: the problem is no longer awareness – it’s verification,” said Nithai Barzam, CEO of nsKnox. “When AI lets a fraudster impersonate a supplier convincingly across email, phone and video, any control that relies on these channels becomes part of the attack. Organizations need to validate bank accounts independently, continuously and globally, using authoritative data from the banking system, before a payment is ever released.”

“In four years of running this survey, we have watched awareness climb steadily, but the controls underneath it haven’t kept pace,” said Mike Hewitt, CEO of Adaugeo Media and Founder of Treasury Dragons. “The message for treasurers is clear: confidence should be the outcome of continuous verification, not a substitute for it.”

The full 2026 Treasury Dragons Payment Fraud Index report is available for download here. A recording of the masterclass, “How Treasury Can Stop Corporate Payment Fraud,” is available on demand at this link.

About Treasury Dragons

Treasury Dragons is the global network for buyers, specifiers and users of corporate treasury technology. Treasury Dragons is published by Adaugeo Media Ltd, London.

About nsKnox

nsKnox is the global standard for securing payments against B2B fraud. Unlike solutions limited to a single database or validation network, nsKnox provides total global coverage to truly validate any bank account, anywhere, delivering the fastest and most accurate results possible. When other methods fall short, nsKnox uses authoritative data directly from the banking system to validate even out-of-network accounts. All nsKnox solutions are built on the patented Cooperative Cyber Security (CCS) technology, which protects payment information by distributing it across a decentralized network – making it cloud-proof and quantum-safe.

Contact

VP Marketing
Assaf Dargan
nsKnox
assaf.dargan@nsknox.net
3135097748

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