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What’s the NFT game Tencent & Alibaba Rush into?

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In June 2021, Alibaba and Dunhuang Arts Institute jointly released two NFTs, Dunhuang Flying Sky and Nine Color Deer App skins, which were limited to 16,000 in the world. The works were looted as soon as they were released.

On June 26, 2021, NetEase and Nervina Labs released their first NFT work on Taobao.

On August 3, 2021, Chinese tech giant Tencent’s  NFTs trading platform -Huanhe launched 300 copies “Vinyl Record NFT” authorized by TV program “Thirteen Invitations”, and sold out instantly.

Chinese giants’ capital is vying to chase, and it’s so fierce. So far people can’t help asking, what is NFT?

Meet NFT

NFT is short for Non-fungible Token,which is relative to the concept of Fungible Token (FT), each NFT has a unique and only identification, which is not interchangeable, and the smallest unit is 1 and indivisible.

Generally, BTC, ETH, etc. we familiar with are Fungible Token. For example, BTC everyone owns is same, it’s interchangeable with each other, can also be divided into 0.1, or 0.01 without affecting the value and use.

NFT represents indivisible and non-interchangeable items in reality, such as a real estate certificate, a famous painting, a piece of game equipment and so on. They are all unique, and completely lose their value and practicality after being divided. The most typical are collectibles and artworks. These products with non-fungible genes are digitized and tokenized using blockchain technology, and they have become popular NFTs today.

NFT is one and only

Economics stipulates that currency is a unity equivalent and a carrier of consensus on value. In modern society, personal wealth is no longer measured by currency holdings, but includes the value and quantity of assets under his name. Its assets include but not limited to items with market value such as houses, cars, stocks, etc. In most case, the value carried by an asset often far exceeds the value of the cash value they hold. However, real assets have two major shortcomings: poor liquidity and high cost of confirmation. For example, the determination of the right of a house needs to rely on the registration of the Housing Management Committee to determine the ultimate ownership of the house.

But in the blockchain world, the assets we currently have are BTC, ETH with currency attributes. After meeting demand for monetary assets, a value medium of non-monetary assets will naturally emerge, and this is NFT. Relying on the decentralization, immutability and cryptographic authentication of the blockchain, NFT solves a series of problems of real assets:

• The asset is unique and cannot be faked

• Strong liquidity, real-time trading;

• Cryptography is the confirmation and cannot be tampered with.

In addition, NFT also has features that cryptocurrency does not have. Its unique features can be used for identity certification, item ownership certification, virtual props, etc. NFT makes crypto assets more practical, enabling users to expand the utilization of valuable assets in the form of NFT, and is protected by blockchain technology.

NFT Boom Out

NFT is not a new thing born this year, it has made any public appearances early in 2017, but more regarded as a niche thing within Ethereum.

So, what is the real important promoter of NFT out of the circle?

First, let’s ask a question: How much would a digital picture be? The answer is $69.3 million!

On March 11, 2021, an unknown artist Beeple collaged his daily art work for the past thirteen years into a digital picture called “everyday: the first 5000 days”. At Christie’s, it was sold for $69.3 million, which shocked the world.

Overnight, NFT became the outlet. This 40-year-old American painter also made great fortune overnight. The popularity of NFT has caused a huge sensation in many fields such as art, venture capital, and finance.

Commercial filed such as NBA, Samsung, McDonald’s, Marvel, movie stars, etc. are all releasing their own NFT products, and venture capital industry such as Three Arrows Capital, Signum Capital, NGC Ventures, Coinbase, etc. have begun to invest in this field. Internet giants such as Tencent, JD, Facebook, Twitter, etc. are all laying out the NFT battlefield. The opportunities and challenges brought by NFT are more than that brought by the mobile Internet to the Internet.

From the perspective of business history, iPhone, Amazon, Microsoft, etc. were initially used by industry insiders. After going out of the circle by marketing, products, and the trend of the times, the entire society began to accept them, and they evolved from product for a specific group into mass infrastructure. Although the development of NFT is still at an early stage, the boom out of NFT will continue the historical trajectory and accelerate the application of blockchain technology. It is of great significance for promoting the digitalization of society.

NFT Bright Future

Except crypto artworks, will NFT have wider applications? We can find that NFT will be widely used in the future. For example, the recent popular NFT+DeFi and NFT+game, as well as the concept of meta-universe, are inseparable from the future development of NFT. The physical application of NFT will solve many problems for the society, such as: 

First, intellectual property. NFT can represent a painting, a song, a patent, a film, a photo, or other intellectual property rights. NFT can help each unique thing to register the copyright and help it identify the patent.

Second, physical assets. Real estate such as houses and other physical assets are digitized through NFT. It can be used in financial markets such as the circulation of assets.

Third, records and identification. The unique features of NFT, can be used to verify identity and birth certificates, driver’s licenses, academic certificates, etc., to prevent abuse or tampering.

There will be many physical applications of NFT in the future, which will surely solve various practical problems for the society. Presumably this is the ultimate goal of various giant capitals. As the world’s first physical digital economy token trading platform-BtLux Exchange focuses on the implementation of blockchain scenarios that are closely related to people’s lives.

Different from other cryptocurrencies with no entity value support, BtLux regards the underlying innovation of the blockchain as an important breakthrough in the independent innovation of core technology, and takes the use of blockchain to trade, calculate, and record to promote real economic activities on the chain under supervision. At the same time, realize the market operation and value management of digital assets after the certification, redefine the interest distribution relationship of producers, consumers and participants, and form a brand new financial and business model.

Soon, BtLux will accelerate the integration of NFT and physical enterprises based on years of experience in the implementation of blockchain physical scenarios, provide top-level business architecture design and digital economic model design for physical enterprises, and jointly build “blockchain” + “new ecology”, So that participants in the entire chain can benefit. It would bring tangible benefits to the real economy and the entire society, and be widely recognized by the society, making digital currency a living water, flowing in the real economy, and bringing benefits to the real economy more vitality and new power.

NFT is a new world brought about by the technological explosion era, and the digitalization process of the real world in the next ten years will also be greatly accelerated. In the future, only when NFT accelerates the deep integration of the real economy and the digital economy, the technological value of the blockchain will gradually emerge in this process. It will be able to bring new business models and reconstruct distribution models, market structures, organizational forms, and industry relationships to promote human beings to a new era of digital civilization, and in that, BtLux will become an indispensable promoter.

BtLux Official website: https://www.btlux.top/

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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Press Release

LLC.eth Listed for 300 ETH (~$600,000) as Rare Three-Letter ENS Domain Representing the World’s Most Common Business Entity

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March 2026 — The Ethereum Name Service domain llc.eth has been publicly listed for approximately 300 ETH (about $600,000 USD), highlighting continued interest in blockchain-based digital identity infrastructure.

The domain llc.eth is a rare three-character blockchain identifier within the Ethereum Name Service (ENS) protocol corresponding to the widely recognized “LLC” (Limited Liability Company) designation, and is currently listed publicly for approximately 300 ETH (over $600,000 USD) as a programmable Web3 identifier capable of supporting cryptocurrency payments, decentralized websites, and digital identity infrastructure.

The three-letter domain references “LLC,” or Limited Liability Company, one of the most widely used business entity structures in the United States. Millions of companies operate under the LLC structure, making the acronym broadly recognized within legal and business environments.

The domain exists within the ecosystem of the Ethereum Name Service, a decentralized naming system built on the Ethereum blockchain that allows users to replace complex wallet addresses with human-readable names.

Instead of sending digital assets to long hexadecimal addresses, blockchain users can interact with identifiers such as:

 

company.eth

startup.eth

 

Because ENS names function as programmable identifiers, ownership of llc.eth also provides control over the entire .llc.eth namespace, enabling the creation of structured subdomains such as:

 

company.llc.eth

startup.llc.eth

venture.llc.eth

 

These subdomains can be used for blockchain identity, wallet addressing, decentralized applications, or organizational infrastructure within Web3 systems.

ENS names can also represent digital identity across decentralized applications, wallets, and blockchain services. In addition to acting as wallet identifiers, ENS domains may resolve to websites hosted on decentralized storage networks.

Modern Web3-enabled browsers such as Brave Browser support direct ENS resolution, allowing users to visit sites using an ENS domain name rather than a traditional DNS address.

The domain llc.eth is currently listed publicly for approximately 300 ETH, with the listing viewable on the NFT marketplace OpenSea:

https://opensea.io/item/ethereum/0xd4416b13d2b3a9abae7acd5d6c2bbdbe25686401/35849404669706299868362351236534107186562295696629725112848278171801347587036

Several high-profile ENS domain transactions illustrate the value placed on short, meaningful identifiers.

For example, paradigm.eth sold for 420 ETH in 2021 to crypto venture capital firm Paradigm. Another ENS domain, 000.eth, reportedly sold for 300 ETH, demonstrating strong demand for rare identifiers.

Other notable ENS transactions include abc.eth, which reportedly sold for approximately 90 ETH, and mhd.eth, which sold for roughly 120 ETH. These transactions reflect ongoing interest in short ENS domains, particularly three-letter names that offer strong branding potential and limited availability within the ENS namespace.

Additionally, opensea.eth was acquired by OpenSea for brand identity purposes.

ENS names are increasingly used as universal digital payment identifiers across the internet. Instead of sharing complex blockchain wallet addresses, users can publish a readable name that can receive cryptocurrency payments directly on the Ethereum network.

The same identifier can also be displayed as a public payment handle across platforms such as PayPal, Venmo, and Coinbase, allowing businesses and individuals to maintain a consistent identity for digital transactions.

Within Web3 wallets and compatible applications, sending assets to a readable ENS identifier such as:

 

company.eth

startup.eth

 

replaces the need to copy and paste long hexadecimal wallet addresses.

Adoption of ENS names expanded significantly during the growth of Web3 in 2021 and 2022, when many public figures and entrepreneurs began registering their own .eth identities.

Notable individuals who have used ENS names include Jimmy Fallon (fallon.eth), Paris Hilton (parishilton.eth), Shaquille O’Neal (shaq.eth), Anthony Hopkins (anthonyhopkins.eth), and Snoop Dogg, who is associated with the ENS identity snoopdogg.eth.

Prominent technology leaders have also registered ENS identities, including Vitalik Buterin (vitalik.eth), Alexis Ohanian (alexisohanian.eth), and Tobias Lütke.

Several major brands have also secured ENS domains, including Puma (puma.eth) and Budweiser, which acquired beer.eth as part of its Web3 branding initiatives.

With only 17,576 possible three-letter combinations, short ENS domains remain among the most scarce identifiers within the ecosystem.

Because the “LLC” designation is used by millions of businesses worldwide, a domain such as llc.eth represents one of the few blockchain identifiers that directly corresponds to a real-world legal structure, creating potential applications across digital payments, Web3 identity systems, and on-chain business infrastructure.

 

 

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Press Release

100 plus Projects Launch Tokens Through VestaScan Platform

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Startups, founders, and asset owners are increasingly using blockchain to launch tokenized projects

Miami, Florida, United States, 14th Mar 2026 – VestaScan, a platform that helps founders and asset owners deploy blockchain tokens and securely manage project information, has announced that more than 100 projects have successfully launched tokens through the platform.

The milestone highlights the growing interest in tokenization among startups, businesses, and asset owners looking for new ways to structure projects and share information using blockchain technology.

Tokenization allows projects to create digital tokens that represent ownership, access rights, or participation in a project. These tokens can be used across a wide range of use cases including startups, real estate, private investments, and other digital initiatives.

“Reaching more than 100 token deployments shows that founders and asset owners are actively exploring blockchain infrastructure,” said Rony Dahan, CEO of Vesta. “Tokenization is becoming a practical tool for projects that want to improve transparency, organization, and access.”

The VestaScan platform makes the process simple. Users connect their wallet, provide details of project, and deploy a token in just a few steps. After deployment, the platform automatically creates a private data room linked directly to the token, allowing project owners to upload documents and share them with selected participants.

This system allows project owners to control who can access their information and interact with the token. Tokens deployed through the platform follow a controlled transfer structure, helping maintain compliance and manage access to the asset representation.

Projects using VestaScan come from different sectors. Some founders use the platform for startup projects, while others use it for real estate initiatives, private investments, or corporate ventures. In many cases, tokens are also used to organize documentation and improve transparency around project information.

As interest in blockchain continues to grow, tokenization is becoming an important tool for founders and asset owners who want to bring their projects into a more transparent digital environment.

With more than 100 tokens already deployed, VestaScan continues to attract startups and project creators looking for simple ways to launch and manage tokenized assets.
About VestaScan

VestaScan is a blockchain platform that enables founders, startups, and asset owners to deploy tokens and manage project documentation through secure private data rooms connected directly to each token. The platform provides tools that help projects organize information, control access, and share data using blockchain infrastructure.

Media Contact

Organization: VestaScan

Contact Person: Harry

Website: https://vestascan.com

Email: Send Email

City: Miami

State: Florida

Country:United States

Release id:42626

Disclaimer: This press release is for informational purposes only and does not constitute financial, investment, legal, or regulatory advice. Tokenized projects and blockchain-based assets may involve risk, and readers should conduct independent due diligence before engaging with any platform or digital asset.

The post 100 plus Projects Launch Tokens Through VestaScan Platform appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Press Release

Saswat Panda’s Argument Against Sensationalism in Modern Wildlife Imagery

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  • Why Authentic Storytelling Matters More Than Dramatic Wildlife Moments

Atlanta, GA, 14th March 2026, ZEX PR WIRE — Wildlife imagery has become one of the most powerful visual tools in modern conservation communication. However, Saswat Panda believes the increasing push for dramatic, emotionally charged content has created a troubling trend. Sensationalism, he argues, can distort reality and undermine the credibility of conservation storytelling. For Saswat Panda, the goal of wildlife photography should not be to manufacture excitement, but to present the natural world honestly and responsibly.

Saswat Panda explains that the rise of social media platforms has intensified the pressure to create attention grabbing images. Photographers compete for engagement in an environment where dramatic encounters and visually shocking scenes often receive the most visibility. According to Saswat Panda, this pressure can encourage creators to prioritize spectacle over authenticity.

The Problem With Sensational Wildlife Imagery

Sensationalism in wildlife imagery often exaggerates conflict, danger, or rarity. Saswat Panda notes that many widely shared images portray animals in highly dramatic circumstances, sometimes without the full context of what actually occurred. These portrayals may attract viewers, but they can also create misleading impressions about wildlife behavior.

Saswat Panda argues that repeated exposure to exaggerated imagery can shape public perception in harmful ways. Viewers may begin to see wildlife primarily as aggressive, mysterious, or constantly under threat. In reality, most animal behavior is subtle and complex, and it deserves representation that reflects its true nature.

Social Media and the Demand for Drama

Digital platforms reward speed and spectacle. Saswat Panda believes algorithms often amplify content that triggers strong emotional reactions, which can push wildlife photography toward increasingly dramatic storytelling. Images that appear dangerous or shocking may receive more shares, comments, and views.

Saswat Panda acknowledges that attention can help raise awareness about environmental issues. Yet he also warns that awareness built on distortion is fragile. When audiences eventually recognize exaggeration, trust in conservation messaging may decline.

Authenticity as a Core Principle

For Saswat Panda, authenticity is the foundation of responsible wildlife photography. Authentic images show animals behaving naturally within their environments, without manipulation or staged circumstances. This approach may appear less dramatic, but it carries greater long term value.

Saswat Panda believes audiences appreciate honesty when it is presented clearly. Photographs that reflect genuine moments can build deeper understanding and encourage respect for wildlife rather than simple fascination.

Ethical Boundaries in the Field

Sensational imagery sometimes results from intrusive practices. Saswat Panda notes that disturbing wildlife, baiting animals, or altering environments can produce dramatic scenes that would not otherwise occur. These methods may deliver striking photographs, but they conflict with the principles of conservation.

Saswat Panda emphasizes that ethical field behavior protects both animals and credibility. By maintaining respectful distance and avoiding interference, photographers allow authentic stories to unfold naturally. Responsible practices strengthen the integrity of the final image.

The Importance of Context

Context plays a critical role in how wildlife imagery is interpreted. Saswat Panda believes that a photograph alone rarely tells the complete story. Without explanation, viewers may misunderstand what they are seeing.

Saswat Panda encourages photographers to provide captions and narratives that clarify the circumstances behind an image. Explaining behavior, environment, and timing helps audiences interpret the photograph accurately. Context transforms a visual moment into an educational experience.

Moving Away From Manufactured Drama

Manufactured drama may capture attention quickly, but Saswat Panda argues it often overshadows the real ecological narratives that deserve focus. Wildlife survival, adaptation, and coexistence with human communities offer powerful stories that do not require exaggeration.

Saswat Panda believes photographers can shift attention toward these deeper themes. By highlighting ecosystems and relationships rather than isolated dramatic encounters, images can promote understanding instead of spectacle.

Building Trust With Audiences

Trust is essential in conservation communication. Saswat Panda explains that when audiences believe imagery is accurate and responsibly produced, they are more likely to engage with the message behind it. Credibility strengthens the impact of conservation storytelling.

Saswat Panda sees responsible photography as a long term investment in public trust. Consistent honesty, clear communication, and ethical behavior help establish a reputation that audiences can rely on.

Education Over Sensation

Another important role of wildlife imagery is education. Saswat Panda believes photographers should approach their work with the mindset of educators as well as artists. Images that reveal ecological relationships, animal behavior, and environmental challenges can inspire curiosity and learning.

Saswat Panda notes that educational storytelling often produces a more lasting influence than dramatic imagery. When viewers learn something meaningful, they are more likely to remember the experience and share it thoughtfully with others.

Encouraging Responsible Industry Standards

Saswat Panda also encourages the broader photography community to examine how sensational content is rewarded. Awards, publications, and online platforms play a significant role in shaping industry priorities. When dramatic images are consistently celebrated without regard for context, sensationalism becomes normalized.

Saswat Panda believes institutions should recognize photographers who prioritize ethical practices and authentic storytelling. Celebrating responsible work can gradually shift cultural expectations within the field.

Inspiring a More Honest Visual Culture

Ultimately, Saswat Panda hopes wildlife photography can move toward a culture that values honesty over spectacle. Authentic imagery may not always produce the most dramatic visual impact, but it carries a deeper form of influence. Honest storytelling fosters respect, empathy, and understanding.

Saswat Panda believes that by resisting sensationalism, photographers can help audiences reconnect with the true rhythms of the natural world. Wildlife does not need exaggeration to be fascinating; its complexity and beauty speak for themselves.

A Call for Thoughtful Storytelling

Saswat Panda encourages photographers to reflect on the responsibility that comes with documenting the natural world. Every image contributes to the way people perceive wildlife and conservation challenges. Thoughtful storytelling ensures that these perceptions remain grounded in truth.

By challenging sensationalism and advocating authenticity, Saswat Panda continues to promote a vision of wildlife photography rooted in respect, integrity, and education. Through responsible imagery and careful storytelling, Saswat Panda believes the field can inspire public appreciation for nature without sacrificing honesty.

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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