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What’s the NFT game Tencent & Alibaba Rush into?

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In June 2021, Alibaba and Dunhuang Arts Institute jointly released two NFTs, Dunhuang Flying Sky and Nine Color Deer App skins, which were limited to 16,000 in the world. The works were looted as soon as they were released.

On June 26, 2021, NetEase and Nervina Labs released their first NFT work on Taobao.

On August 3, 2021, Chinese tech giant Tencent’s  NFTs trading platform -Huanhe launched 300 copies “Vinyl Record NFT” authorized by TV program “Thirteen Invitations”, and sold out instantly.

Chinese giants’ capital is vying to chase, and it’s so fierce. So far people can’t help asking, what is NFT?

Meet NFT

NFT is short for Non-fungible Token,which is relative to the concept of Fungible Token (FT), each NFT has a unique and only identification, which is not interchangeable, and the smallest unit is 1 and indivisible.

Generally, BTC, ETH, etc. we familiar with are Fungible Token. For example, BTC everyone owns is same, it’s interchangeable with each other, can also be divided into 0.1, or 0.01 without affecting the value and use.

NFT represents indivisible and non-interchangeable items in reality, such as a real estate certificate, a famous painting, a piece of game equipment and so on. They are all unique, and completely lose their value and practicality after being divided. The most typical are collectibles and artworks. These products with non-fungible genes are digitized and tokenized using blockchain technology, and they have become popular NFTs today.

NFT is one and only

Economics stipulates that currency is a unity equivalent and a carrier of consensus on value. In modern society, personal wealth is no longer measured by currency holdings, but includes the value and quantity of assets under his name. Its assets include but not limited to items with market value such as houses, cars, stocks, etc. In most case, the value carried by an asset often far exceeds the value of the cash value they hold. However, real assets have two major shortcomings: poor liquidity and high cost of confirmation. For example, the determination of the right of a house needs to rely on the registration of the Housing Management Committee to determine the ultimate ownership of the house.

But in the blockchain world, the assets we currently have are BTC, ETH with currency attributes. After meeting demand for monetary assets, a value medium of non-monetary assets will naturally emerge, and this is NFT. Relying on the decentralization, immutability and cryptographic authentication of the blockchain, NFT solves a series of problems of real assets:

• The asset is unique and cannot be faked

• Strong liquidity, real-time trading;

• Cryptography is the confirmation and cannot be tampered with.

In addition, NFT also has features that cryptocurrency does not have. Its unique features can be used for identity certification, item ownership certification, virtual props, etc. NFT makes crypto assets more practical, enabling users to expand the utilization of valuable assets in the form of NFT, and is protected by blockchain technology.

NFT Boom Out

NFT is not a new thing born this year, it has made any public appearances early in 2017, but more regarded as a niche thing within Ethereum.

So, what is the real important promoter of NFT out of the circle?

First, let’s ask a question: How much would a digital picture be? The answer is $69.3 million!

On March 11, 2021, an unknown artist Beeple collaged his daily art work for the past thirteen years into a digital picture called “everyday: the first 5000 days”. At Christie’s, it was sold for $69.3 million, which shocked the world.

Overnight, NFT became the outlet. This 40-year-old American painter also made great fortune overnight. The popularity of NFT has caused a huge sensation in many fields such as art, venture capital, and finance.

Commercial filed such as NBA, Samsung, McDonald’s, Marvel, movie stars, etc. are all releasing their own NFT products, and venture capital industry such as Three Arrows Capital, Signum Capital, NGC Ventures, Coinbase, etc. have begun to invest in this field. Internet giants such as Tencent, JD, Facebook, Twitter, etc. are all laying out the NFT battlefield. The opportunities and challenges brought by NFT are more than that brought by the mobile Internet to the Internet.

From the perspective of business history, iPhone, Amazon, Microsoft, etc. were initially used by industry insiders. After going out of the circle by marketing, products, and the trend of the times, the entire society began to accept them, and they evolved from product for a specific group into mass infrastructure. Although the development of NFT is still at an early stage, the boom out of NFT will continue the historical trajectory and accelerate the application of blockchain technology. It is of great significance for promoting the digitalization of society.

NFT Bright Future

Except crypto artworks, will NFT have wider applications? We can find that NFT will be widely used in the future. For example, the recent popular NFT+DeFi and NFT+game, as well as the concept of meta-universe, are inseparable from the future development of NFT. The physical application of NFT will solve many problems for the society, such as: 

First, intellectual property. NFT can represent a painting, a song, a patent, a film, a photo, or other intellectual property rights. NFT can help each unique thing to register the copyright and help it identify the patent.

Second, physical assets. Real estate such as houses and other physical assets are digitized through NFT. It can be used in financial markets such as the circulation of assets.

Third, records and identification. The unique features of NFT, can be used to verify identity and birth certificates, driver’s licenses, academic certificates, etc., to prevent abuse or tampering.

There will be many physical applications of NFT in the future, which will surely solve various practical problems for the society. Presumably this is the ultimate goal of various giant capitals. As the world’s first physical digital economy token trading platform-BtLux Exchange focuses on the implementation of blockchain scenarios that are closely related to people’s lives.

Different from other cryptocurrencies with no entity value support, BtLux regards the underlying innovation of the blockchain as an important breakthrough in the independent innovation of core technology, and takes the use of blockchain to trade, calculate, and record to promote real economic activities on the chain under supervision. At the same time, realize the market operation and value management of digital assets after the certification, redefine the interest distribution relationship of producers, consumers and participants, and form a brand new financial and business model.

Soon, BtLux will accelerate the integration of NFT and physical enterprises based on years of experience in the implementation of blockchain physical scenarios, provide top-level business architecture design and digital economic model design for physical enterprises, and jointly build “blockchain” + “new ecology”, So that participants in the entire chain can benefit. It would bring tangible benefits to the real economy and the entire society, and be widely recognized by the society, making digital currency a living water, flowing in the real economy, and bringing benefits to the real economy more vitality and new power.

NFT is a new world brought about by the technological explosion era, and the digitalization process of the real world in the next ten years will also be greatly accelerated. In the future, only when NFT accelerates the deep integration of the real economy and the digital economy, the technological value of the blockchain will gradually emerge in this process. It will be able to bring new business models and reconstruct distribution models, market structures, organizational forms, and industry relationships to promote human beings to a new era of digital civilization, and in that, BtLux will become an indispensable promoter.

BtLux Official website: https://www.btlux.top/

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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Meet Jessica Lasher: The Internet Personality Everyone Is Starting to Notice

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Every few months, social media seems to introduce a new personality that suddenly starts appearing everywhere. Sometimes it happens through one viral clip. Other times, it happens more naturally – through consistent content, growing engagement, and people sharing posts because they genuinely enjoy watching them.

That’s exactly what seems to be happening with Jessica Lasher.

Over the last year, the Vancouver-based creator has quietly built a growing online audience across multiple platforms, with fans continuing to discover her through Instagram, TikTok, X, and Snapchat. While she may still be considered a rising name in the creator space, more people online are starting to recognize her content the moment it appears on their feed.

Part of that comes from the energy she brings online. Jessica Lasher doesn’t come across like someone trying too hard to become internet famous. Her content feels relaxed, playful, confident, and personal at the same time – something followers tend to connect with quickly.

One scroll through her social media pages and it becomes easy to understand why her audience keeps growing. From fashion-focused content and cosplay-inspired looks to fitness clips and lifestyle moments, Jessica blends multiple styles together without making her content feel repetitive. That balance has helped her stand out in a space where many creators often end up looking the same.

Her audience also seems drawn to the contrast in her personality online. Some posts lean into a softer, more approachable side, while others carry a much more confident and bold energy. That mix has become a big part of her appeal.

Followers often mention that her content feels authentic – not overly scripted or heavily curated. In a social media environment filled with polished influencer branding, that kind of natural presence can make a huge difference.

And the numbers are beginning to reflect it.

Across social platforms, Jessica Lasher’s content has already generated millions of views, with clips continuing to circulate through repost pages, recommendations, and short-form video feeds. Even with a relatively early-stage following, her engagement levels continue growing as more viewers discover her content and start following her across multiple platforms.

That growth has happened steadily instead of overnight, which is often a stronger sign of long-term audience loyalty. Viral moments can bring temporary attention, but creators who continue gaining momentum usually build something deeper than quick internet trends.

Jessica’s audience appears to follow her because of her overall personality and presence, not just because of one specific post.

That difference matters.

Many online creators struggle to hold attention once trends move on, but Jessica Lasher’s content continues attracting repeat viewers because her audience never fully knows what kind of post they’ll see next. One day it may be a casual fitness clip, another day a cosplay-inspired shoot, and another a fashion-focused reel that spreads quickly across social feeds.

That unpredictability keeps her content interesting without making it feel random.

Her growing popularity also reflects a larger shift happening online right now. Audiences are becoming more interested in creators who feel relatable while still carrying a strong personal brand. Instead of following influencers who appear overly distant or manufactured, people are gravitating toward internet personalities who feel real enough to connect with while still standing out visually.

Jessica Lasher fits naturally into that space.

Her tattoos, confident style, and fashion aesthetic give her content a recognizable identity, while her softer personality keeps the overall vibe approachable rather than intimidating. It creates a balance that works especially well on modern social media platforms, where personality often matters just as much as appearance.

Another reason people are starting to notice Jessica is the consistency of her online presence. She remains active across multiple platforms, which helps keep her audience engaged while also expanding her visibility beyond a single app or algorithm.

That multi-platform growth has become increasingly important for creators trying to build long-term recognition online. Instead of relying on one viral moment, Jessica Lasher has been building familiarity – the kind that slowly turns casual viewers into loyal followers.

And judging by the growing attention around her name, that strategy appears to be working.

Search interest around Jessica Lasher has continued increasing as more viewers discover her content through recommendations, reposts, and fan pages. With every viral clip or shared post, new audiences are introduced to her content, creating the kind of momentum many creators spend years trying to build.

For now, Jessica Lasher remains one of the internet personalities people are just beginning to discover. But with her audience continuing to grow across platforms, it feels increasingly likely that her name will become much more recognizable in the months ahead.

Because once the internet starts paying attention to someone consistently, it usually means something bigger is already beginning.

Follow Jessica Lasher on Facebook: https://www.facebook.com/jessicalasheronly 

Follow Jessica Lasher on Instagram: https://www.instagram.com/jessicalasheronly/ 

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How Jessica Lasher Turned Attention Into Influence Across Social Media

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Getting attention online is easy for a moment. Keeping people interested is the difficult part.

Every day, social media feeds are filled with creators trying to go viral, follow trends, or compete for visibility. Most disappear as quickly as they appear. But every now and then, someone manages to turn simple online attention into something more lasting.

That’s the direction Jessica Lasher seems to be heading.

The Vancouver-based internet personality has steadily built a growing audience across platforms by creating content that feels both confident and approachable at the same time. While many creators rely heavily on viral moments alone, Jessica’s online presence has developed through consistency, personality, and an understanding of what keeps people engaged long after they first discover a page.

What makes her rise interesting is that it hasn’t followed the usual influencer formula.

Jessica Lasher’s content doesn’t feel overly polished or disconnected from her audience. Instead, her pages carry a more natural energy that people seem to connect with immediately. Whether she’s posting fashion-focused content, cosplay-inspired visuals, fitness clips, or more casual moments, there’s a personality behind the content that keeps viewers paying attention.

That balance has become one of her biggest strengths online.

Social media audiences today move quickly. Trends change daily, and viewers scroll past hundreds of posts within minutes. Creators who manage to stand out usually do it by creating a recognizable identity rather than relying on one viral post at a time.

Jessica appears to understand that naturally.

Her content combines multiple sides of her personality without making anything feel forced. Some posts lean into a softer and playful aesthetic, while others showcase a more confident and bold side that immediately captures attention. Together, those contrasts create an online presence that feels more memorable than many accounts people encounter online.

And people are responding to it.

Across platforms, Jessica’s content has already generated millions of views, helping her build a steadily growing fanbase despite still being relatively early in her rise as a creator. Clips featuring her continue spreading through repost pages, short-form recommendations, and social shares, introducing her content to new audiences every week.

But views alone don’t create influence.

What separates growing creators from truly influential personalities online is audience connection. Followers need a reason to come back consistently, and Jessica’s content seems to create exactly that type of curiosity. Her audience doesn’t just watch one post and move on – they continue following her across platforms to keep up with what she posts next.

That kind of cross-platform attention is becoming increasingly valuable in modern social media culture.

Instead of building her presence around a single app, Jessica Lasher has created visibility across Instagram, TikTok, X, Snapchat, and Facebook. That approach not only expands her reach but also helps strengthen her online identity beyond temporary algorithm boosts.

It’s part of why her name has slowly become more recognizable online.

Followers often describe her content as easy to watch because it feels less manufactured than traditional influencer branding. There’s still a polished visual style behind her posts, but the overall energy remains relatable enough for audiences to connect with naturally.

That relatability matters more than ever right now.

Modern audiences are becoming increasingly selective about the creators they support online. Instead of only following accounts with perfect aesthetics, many viewers are drawn toward personalities who feel authentic while still maintaining a strong visual identity. Jessica Lasher seems to sit comfortably in that space.

Her tattoos, fashion style, cosplay content, and fitness-focused posts all contribute to a recognizable look, but it’s the personality behind those visuals that keeps viewers engaged.

Another factor helping Jessica grow is consistency. Social media rewards creators who remain active and adaptable, and Jessica has continued evolving her content without losing the core identity her audience originally connected with. That ability to stay recognizable while still keeping content fresh is one of the biggest reasons some internet personalities continue growing while others plateau quickly.

And based on the momentum around her content right now, Jessica Lasher’s audience appears to still be expanding.

More viewers are searching her name online, more clips featuring her are appearing across social feeds, and more followers are discovering her pages through recommendations and reposts. That kind of organic visibility is often one of the clearest signs that a creator is beginning to move beyond casual influencer status and toward becoming a recognizable internet personality.

For Jessica, influence seems to be growing naturally from attention rather than being forced through heavy promotion.

That difference is important because audiences online tend to notice authenticity quickly. The creators who last are usually the ones who understand how to build attention without looking desperate for it.

So far, Jessica Lasher has managed to do exactly that.

And as her online presence continues growing across multiple platforms, it’s becoming increasingly clear that she isn’t just another creator having a temporary viral moment. She’s building something far more valuable – familiarity, audience loyalty, and a recognizable digital presence that continues getting stronger over time.

In a world where internet attention disappears quickly, turning visibility into real influence is rare.

But Jessica Lasher appears to be doing it one post at a time.

Follow Jessica Lasher on Facebook: https://www.facebook.com/jessicalasheronly 

Follow Jessica Lasher on Instagram: https://www.instagram.com/jessicalasheronly/ 

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Taquarius Ford Examines Hip Hop’s Cultural Power in Unbecoming

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Hip hop has grown into one of the world’s most influential cultural forces, shaping far more than music. In Unbecoming: The Miseducation of a Poet, author Taquarius Ford explores how hip hop, media, education, religion, and culture influence identity, beliefs, and the way we see ourselves.

Rather than criticizing hip hop, Taquarius Ford examines its cultural impact and invites readers to ask an important question: How much of who we are was intentionally chosen, and how much was shaped by the world around us?

Through personal reflection, cultural commentary, and poetic storytelling, Taquarius Ford encourages readers to think critically about the messages they consume and the voices that have helped shape their lives.

“Culture is one of our greatest teachers,” says Taquarius Ford. “The question isn’t whether we’re being influenced. The question is whether we’re aware of what’s influencing us.”

As conversations continue across the hip hop community about authenticity, mental health, entrepreneurship, relationships, and cultural responsibility, Unbecoming offers a timely perspective on the power of culture to shape individuals and communities.

Unbecoming: The Miseducation of a Poet by Taquarius Ford is available now.

Amazon: https://www.amazon.com/dp/B0GXCGSGTN

Barnes & Noble: https://www.barnesandnoble.com/w/unbecoming-taquarius-ford/1149865577

About Taquarius Ford

Taquarius Ford is an author and poet whose work explores identity, culture, and personal growth. Through his writing, Taquarius Ford encourages readers to think independently, question inherited narratives, and pursue lives rooted in authenticity. 

Media Contact: Unbecoming@tuta.com

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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