Press Release
What’s the NFT game Tencent & Alibaba Rush into?
In June 2021, Alibaba and Dunhuang Arts Institute jointly released two NFTs, Dunhuang Flying Sky and Nine Color Deer App skins, which were limited to 16,000 in the world. The works were looted as soon as they were released.
On June 26, 2021, NetEase and Nervina Labs released their first NFT work on Taobao.
On August 3, 2021, Chinese tech giant Tencent’s NFTs trading platform -Huanhe launched 300 copies “Vinyl Record NFT” authorized by TV program “Thirteen Invitations”, and sold out instantly.
Chinese giants’ capital is vying to chase, and it’s so fierce. So far people can’t help asking, what is NFT?
Meet NFT
NFT is short for Non-fungible Token,which is relative to the concept of Fungible Token (FT), each NFT has a unique and only identification, which is not interchangeable, and the smallest unit is 1 and indivisible.
Generally, BTC, ETH, etc. we familiar with are Fungible Token. For example, BTC everyone owns is same, it’s interchangeable with each other, can also be divided into 0.1, or 0.01 without affecting the value and use.
NFT represents indivisible and non-interchangeable items in reality, such as a real estate certificate, a famous painting, a piece of game equipment and so on. They are all unique, and completely lose their value and practicality after being divided. The most typical are collectibles and artworks. These products with non-fungible genes are digitized and tokenized using blockchain technology, and they have become popular NFTs today.
NFT is one and only
Economics stipulates that currency is a unity equivalent and a carrier of consensus on value. In modern society, personal wealth is no longer measured by currency holdings, but includes the value and quantity of assets under his name. Its assets include but not limited to items with market value such as houses, cars, stocks, etc. In most case, the value carried by an asset often far exceeds the value of the cash value they hold. However, real assets have two major shortcomings: poor liquidity and high cost of confirmation. For example, the determination of the right of a house needs to rely on the registration of the Housing Management Committee to determine the ultimate ownership of the house.
But in the blockchain world, the assets we currently have are BTC, ETH with currency attributes. After meeting demand for monetary assets, a value medium of non-monetary assets will naturally emerge, and this is NFT. Relying on the decentralization, immutability and cryptographic authentication of the blockchain, NFT solves a series of problems of real assets:
• The asset is unique and cannot be faked
• Strong liquidity, real-time trading;
• Cryptography is the confirmation and cannot be tampered with.
In addition, NFT also has features that cryptocurrency does not have. Its unique features can be used for identity certification, item ownership certification, virtual props, etc. NFT makes crypto assets more practical, enabling users to expand the utilization of valuable assets in the form of NFT, and is protected by blockchain technology.
NFT Boom Out
NFT is not a new thing born this year, it has made any public appearances early in 2017, but more regarded as a niche thing within Ethereum.
So, what is the real important promoter of NFT out of the circle?
First, let’s ask a question: How much would a digital picture be? The answer is $69.3 million!
On March 11, 2021, an unknown artist Beeple collaged his daily art work for the past thirteen years into a digital picture called “everyday: the first 5000 days”. At Christie’s, it was sold for $69.3 million, which shocked the world.
Overnight, NFT became the outlet. This 40-year-old American painter also made great fortune overnight. The popularity of NFT has caused a huge sensation in many fields such as art, venture capital, and finance.
Commercial filed such as NBA, Samsung, McDonald’s, Marvel, movie stars, etc. are all releasing their own NFT products, and venture capital industry such as Three Arrows Capital, Signum Capital, NGC Ventures, Coinbase, etc. have begun to invest in this field. Internet giants such as Tencent, JD, Facebook, Twitter, etc. are all laying out the NFT battlefield. The opportunities and challenges brought by NFT are more than that brought by the mobile Internet to the Internet.
From the perspective of business history, iPhone, Amazon, Microsoft, etc. were initially used by industry insiders. After going out of the circle by marketing, products, and the trend of the times, the entire society began to accept them, and they evolved from product for a specific group into mass infrastructure. Although the development of NFT is still at an early stage, the boom out of NFT will continue the historical trajectory and accelerate the application of blockchain technology. It is of great significance for promoting the digitalization of society.
NFT Bright Future
Except crypto artworks, will NFT have wider applications? We can find that NFT will be widely used in the future. For example, the recent popular NFT+DeFi and NFT+game, as well as the concept of meta-universe, are inseparable from the future development of NFT. The physical application of NFT will solve many problems for the society, such as:
First, intellectual property. NFT can represent a painting, a song, a patent, a film, a photo, or other intellectual property rights. NFT can help each unique thing to register the copyright and help it identify the patent.
Second, physical assets. Real estate such as houses and other physical assets are digitized through NFT. It can be used in financial markets such as the circulation of assets.
Third, records and identification. The unique features of NFT, can be used to verify identity and birth certificates, driver’s licenses, academic certificates, etc., to prevent abuse or tampering.
There will be many physical applications of NFT in the future, which will surely solve various practical problems for the society. Presumably this is the ultimate goal of various giant capitals. As the world’s first physical digital economy token trading platform-BtLux Exchange focuses on the implementation of blockchain scenarios that are closely related to people’s lives.
Different from other cryptocurrencies with no entity value support, BtLux regards the underlying innovation of the blockchain as an important breakthrough in the independent innovation of core technology, and takes the use of blockchain to trade, calculate, and record to promote real economic activities on the chain under supervision. At the same time, realize the market operation and value management of digital assets after the certification, redefine the interest distribution relationship of producers, consumers and participants, and form a brand new financial and business model.
Soon, BtLux will accelerate the integration of NFT and physical enterprises based on years of experience in the implementation of blockchain physical scenarios, provide top-level business architecture design and digital economic model design for physical enterprises, and jointly build “blockchain” + “new ecology”, So that participants in the entire chain can benefit. It would bring tangible benefits to the real economy and the entire society, and be widely recognized by the society, making digital currency a living water, flowing in the real economy, and bringing benefits to the real economy more vitality and new power.
NFT is a new world brought about by the technological explosion era, and the digitalization process of the real world in the next ten years will also be greatly accelerated. In the future, only when NFT accelerates the deep integration of the real economy and the digital economy, the technological value of the blockchain will gradually emerge in this process. It will be able to bring new business models and reconstruct distribution models, market structures, organizational forms, and industry relationships to promote human beings to a new era of digital civilization, and in that, BtLux will become an indispensable promoter.
BtLux Official website: https://www.btlux.top/
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
David Rhoads Highlights the Importance of Cybersecurity Preparedness in Preventing Business Disruptions
San Francisco, CA, November 3rd, 2026, ZEX PR WIRE, David Rhoads, a cybersecurity expert based in San Jose with 15 years of experience, is highlighting the importance of preparing businesses for cyber incidents. As companies become more dependent on digital systems, security breaches can interrupt essential operations. According to Rhoads, businesses need clear plans to manage these risks before an attack occurs.

A cyberattack can bring business operations to a standstill. Employees may lose access to essential files. Customers may be unable to use online services. Financial transactions may also be delayed.
According to Rhoads, businesses should begin by identifying the operations they cannot afford to lose. This includes determining which systems are essential and how long the company could function without them. Such an assessment helps businesses prioritize their security investments. It also allows managers to prepare for disruptions that could affect revenue, customer service, and daily operations.
Rhoads emphasizes that cybersecurity planning should involve business leaders as well as technical teams. Management needs to understand the potential consequences of an attack. It must also ensure that employees know how to respond when problems arise.
Many cyber incidents exploit weaknesses that businesses could have addressed earlier. Outdated software, weak passwords, and poorly managed access permissions can expose company systems to attack.
Rhoads points to regular security assessments as an important part of preparedness. These assessments help businesses identify vulnerabilities and decide which ones require immediate attention.
Companies should install security updates promptly. They should also restrict access to sensitive information. Employees should only have permission to access the systems and data required for their roles.
Artificial intelligence has added another challenge. Cybercriminals can use AI to create convincing phishing messages and automate parts of their attacks. These techniques can make fraudulent activity harder to recognize.
Rhoads stresses the need for businesses to review their security measures regularly. Organizations cannot assume that protections designed for yesterday’s threats will address tomorrow’s risks. Routine assessments can help identify gaps before attackers exploit them.
Employees play an important role in protecting business systems. A single careless action can expose sensitive information or provide attackers with unauthorized access. Rhoads believes employee awareness should form part of every organization’s cybersecurity strategy. Workers need to recognize suspicious messages and understand how to handle unexpected requests for confidential information.
Training should also explain how employees can report potential security problems. Clear reporting procedures allow technical teams to investigate concerns before they escalate.
Businesses can reinforce these lessons through practical exercises. Simulated phishing tests, for example, can help identify areas where additional training is needed.
According to Rhoads, security awareness should be an ongoing effort rather than a one-time exercise. Regular training helps employees remain alert as threats and attack methods change.
Even businesses with strong security measures can experience cyberattacks. Having a response plan can help limit the damage. Rhoads highlights the importance of assigning clear responsibilities before an incident occurs. Employees and technical teams should know who makes decisions, who investigates the problem, and who communicates with affected stakeholders.
An incident response plan should outline how to identify suspicious activity and isolate affected systems. It should also explain how to protect relevant evidence and restore normal operations.
Testing these procedures is equally important. Tabletop exercises allow teams to work through simulated cyber incidents. They can reveal communication gaps and unclear responsibilities before a real emergency occurs. Rhoads notes that confusion during an attack can waste valuable time. Businesses that establish procedures in advance are better prepared to make decisions under pressure.
Containing an attack is only part of the response. Businesses must also restore their systems and resume essential activities. Rhoads identifies secure data backups as one important element of recovery planning. Companies should protect backup copies from unauthorized access. They should also test their recovery procedures to ensure that information can be restored when needed.
Businesses should establish priorities for bringing systems back online. Critical services may need attention before less essential applications. This approach can help reduce unnecessary delays.
Alternative working arrangements may also prove useful. Some organizations may need manual procedures while their systems remain unavailable. Others may require backup communication channels to maintain contact with customers and employees.
According to Rhoads, recovery planning should reflect the specific needs of each business. A practical plan must account for the systems, information, and services that keep the organization running.
Cybersecurity preparedness requires regular attention. Businesses should review their security controls, update response plans, and address newly identified weaknesses. Rhoads encourages organizations to view preparedness as an ongoing responsibility. Cyber threats continue to evolve, and security measures must keep pace. Waiting until an attack occurs can leave businesses scrambling to make critical decisions.
By identifying vulnerabilities, training employees, and preparing recovery procedures, companies can improve their ability to withstand cyber incidents. These steps cannot eliminate every risk. However, they can help limit disruption and support a faster return to normal operations.
For Rhoads, the goal is to help businesses approach cybersecurity with greater foresight. Advance planning gives organizations a clearer path to follow when unexpected incidents threaten their operations.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Gillian Rotstein Says Small Businesses Wait Too Long to Think About Marketing
Toronto, Ontario, November 4th, 2026, ZEX PR WIRE ,
Gillian Rotstein, a Toronto-area marketing and communications consultant, is raising concerns about how late many small businesses bring marketing into the decision-making process.
A Problem She Sees Again and Again
Gillian Rotstein works with small businesses and independent brands on marketing strategy, brand positioning, and digital communications. Across that work, she keeps running into the same pattern: marketing gets treated as something to do after the real decisions are already made.
A business picks a name, sets prices, builds a product, and only then asks how to talk about it. By that point, the options are limited. The brand has already been shaped by choices nobody thought to run past a marketing lens.
Rotstein says this is not a small timing issue. It changes what marketing can actually accomplish.
Why the Order Matters
When marketing comes in at the end, its job shrinks to packaging. It can write the copy, pick the colors, and build the posts, but it cannot fix a business that was never positioned clearly in the first place.
Rotstein points out that positioning is a business decision, not a design decision. Who a product is for, what it is competing against, and why a customer should pick it over the alternative: these questions shape pricing, hiring, and even what the business builds next. If marketing is only invited in after those questions are settled, it is reacting instead of informing.
She has seen small businesses spend months on a product and then ask for help explaining it in a weekend. The explaining is the easy part. The hard part, figuring out what makes the business distinct, is the part that needed to happen earlier.
What Gets Lost When Marketing Comes Last
Rotstein describes a few consequences she sees often.
Messaging ends up generic, because it is built to fit a business that was never defined with a customer in mind. Brands end up sounding like their competitors, because nobody asked what made them different before the website was already live.
Budgets get spent twice. A business launches with one message, learns it does not land, and pays again to reposition. Rotstein says this second round is often more expensive and more disruptive than it would have been to think it through at the start.
And founders get discouraged. They did the work, built something real, and then hear that it is not resonating. Often the product is fine. The problem is that nobody connected it to a clear reason for a customer to care, until it was already out in the world.
What She Tells Business Owners Instead
Rotstein’s advice is simple: bring marketing questions into the room earlier, even informally. Before a name is finalized, before a price is set, ask who this is for and why they would choose it. The answer does not need to be polished. It needs to exist.
She also tells founders that marketing is not a department that gets handed a finished business to describe. It is a way of thinking about the customer that should sit next to every other decision, from pricing to hiring to what gets built next.
This does not mean every small business needs a full strategy document before taking a single step. Rotstein works with businesses at every stage, including ones that come to her well after launch. But she says the earlier the thinking happens, the less expensive it is to fix later.
Her consulting work focuses on helping businesses define that positioning clearly, whether they are just starting out or trying to understand why their current messaging has stopped working.
About Gillian Rotstein
Gillian Rotstein is a marketing and communications consultant based in the Toronto, Ontario area. She works with small businesses and independent brands on marketing strategy, content development, brand positioning, and digital communications. After several years working for larger marketing agencies, she launched her own consulting practice and now works independently with entrepreneurs and growing companies.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Prosperity Partners Examines How Premarket Price Activity Can Shape Small-Cap Trading Decisions
San Francisco, CA, November 3rd, 2026, ZEX PR WIRE, Prosperity Partners LLC, a private stock trading consultancy focused on small-cap equities, is examining how premarket price activity can help traders assess potential opportunities before the regular trading session begins. The company emphasizes the importance of evaluating early price movements alongside trading volume, technical levels, and broader market conditions rather than treating premarket gains as a reliable indication of how a stock will perform after the opening bell.

Premarket trading can offer an early view of market interest in a stock. However, activity before the regular session often occurs under different conditions, including lower trading volume and wider bid-ask spreads. These factors can make price movements less reliable and complicate trade execution. For traders focused on small-cap stocks, understanding these limitations can be an important part of preparing for the trading day.
Small-cap stocks can experience substantial price changes before the regular market opens. Company announcements, earnings releases, regulatory developments, and shifts in investor sentiment can all contribute to increased activity. In some cases, a stock may rise sharply as traders respond to new information. In others, a price move may reflect limited trading activity rather than sustained demand.
Prosperity Partners emphasizes the importance of examining the circumstances behind these movements. A significant percentage gain may attract attention, but the size of the move alone does not establish whether a stock presents a viable trading opportunity. Traders also need to consider the volume supporting the move, the location of the current price relative to established technical levels, and whether the underlying catalyst offers a clear explanation for the activity.
This assessment can help traders distinguish between stocks showing signs of sustained interest and those experiencing temporary price fluctuations. It can also help them avoid making decisions based solely on rankings, headlines, or the fear of missing an early move.
Trading volume is one factor traders can examine when assessing premarket activity. A price increase accompanied by meaningful participation may warrant further investigation, while a sharp move on limited volume can be more difficult to interpret. Neither situation guarantees a particular outcome, but volume provides context that price alone cannot supply.
Technical levels offer another reference point. Previous highs, support and resistance areas, and anticipated breakout levels can help traders evaluate where a stock stands in relation to its recent price behavior. If a stock approaches a significant resistance level before the opening bell, traders may consider whether buying interest is strong enough to sustain a move beyond that level once regular trading begins.
The opening session can also produce conditions that differ considerably from those observed earlier. As more market participants enter, prices may continue moving in the same direction, reverse sharply, or fluctuate around important technical levels. A premarket breakout therefore does not necessarily confirm that a sustained trend has begun.
By evaluating price action in context, traders can develop clearer criteria for deciding whether to participate, wait for additional confirmation, or disregard a setup that does not meet their requirements.
Premarket activity presents challenges that are particularly relevant to small-cap equities. Lower liquidity can make it harder to execute orders at expected prices, while wider spreads can increase transaction costs. Prices may also change quickly when a small number of orders account for a substantial share of available trading activity.
These conditions can affect both entry and exit decisions. A trader who bases a position on a displayed premarket price may find that the available price changes before an order can be executed. Similarly, a stock that appears to offer a clear opportunity before the opening bell may experience a rapid reversal when regular-session volume increases.
Prosperity Partners’ focus on predefined entry and exit levels, technical analysis, and risk management provides a framework for evaluating these uncertainties. Rather than assuming that early price strength will continue, traders can establish the conditions under which a trade would become attractive and identify the circumstances that would invalidate the original setup.
Position sizing and potential downside also remain important considerations. A promising chart pattern does not eliminate the possibility of an adverse move, and traders must account for the possibility that an exit may not occur at the intended price.
Premarket analysis can be most useful when it informs preparation rather than dictates immediate action. Traders can use the early session to identify stocks attracting attention, review relevant company developments, mark important price levels, and develop scenarios for the regular session.
This process also creates an opportunity to define what would justify entering a trade and what evidence would suggest staying out. Such preparation can reduce the pressure to make rushed decisions when prices begin moving quickly after the opening bell.
For Prosperity Partners, the broader consideration is the relationship between market observation and disciplined execution. Early price activity can provide useful information, but its value depends on how that information is interpreted and incorporated into a wider decision-making process.
By approaching premarket movements with defined criteria and an awareness of their limitations, traders can make more deliberate assessments of small-cap opportunities. The objective is not to predict every opening move, but to evaluate available evidence, manage uncertainty, and participate selectively when market conditions align with an established trading plan. To learn more about Prosperity Partners, visit https://prosperitypartners.io/
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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