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What’s the NFT game Tencent & Alibaba Rush into?

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In June 2021, Alibaba and Dunhuang Arts Institute jointly released two NFTs, Dunhuang Flying Sky and Nine Color Deer App skins, which were limited to 16,000 in the world. The works were looted as soon as they were released.

On June 26, 2021, NetEase and Nervina Labs released their first NFT work on Taobao.

On August 3, 2021, Chinese tech giant Tencent’s  NFTs trading platform -Huanhe launched 300 copies “Vinyl Record NFT” authorized by TV program “Thirteen Invitations”, and sold out instantly.

Chinese giants’ capital is vying to chase, and it’s so fierce. So far people can’t help asking, what is NFT?

Meet NFT

NFT is short for Non-fungible Token,which is relative to the concept of Fungible Token (FT), each NFT has a unique and only identification, which is not interchangeable, and the smallest unit is 1 and indivisible.

Generally, BTC, ETH, etc. we familiar with are Fungible Token. For example, BTC everyone owns is same, it’s interchangeable with each other, can also be divided into 0.1, or 0.01 without affecting the value and use.

NFT represents indivisible and non-interchangeable items in reality, such as a real estate certificate, a famous painting, a piece of game equipment and so on. They are all unique, and completely lose their value and practicality after being divided. The most typical are collectibles and artworks. These products with non-fungible genes are digitized and tokenized using blockchain technology, and they have become popular NFTs today.

NFT is one and only

Economics stipulates that currency is a unity equivalent and a carrier of consensus on value. In modern society, personal wealth is no longer measured by currency holdings, but includes the value and quantity of assets under his name. Its assets include but not limited to items with market value such as houses, cars, stocks, etc. In most case, the value carried by an asset often far exceeds the value of the cash value they hold. However, real assets have two major shortcomings: poor liquidity and high cost of confirmation. For example, the determination of the right of a house needs to rely on the registration of the Housing Management Committee to determine the ultimate ownership of the house.

But in the blockchain world, the assets we currently have are BTC, ETH with currency attributes. After meeting demand for monetary assets, a value medium of non-monetary assets will naturally emerge, and this is NFT. Relying on the decentralization, immutability and cryptographic authentication of the blockchain, NFT solves a series of problems of real assets:

• The asset is unique and cannot be faked

• Strong liquidity, real-time trading;

• Cryptography is the confirmation and cannot be tampered with.

In addition, NFT also has features that cryptocurrency does not have. Its unique features can be used for identity certification, item ownership certification, virtual props, etc. NFT makes crypto assets more practical, enabling users to expand the utilization of valuable assets in the form of NFT, and is protected by blockchain technology.

NFT Boom Out

NFT is not a new thing born this year, it has made any public appearances early in 2017, but more regarded as a niche thing within Ethereum.

So, what is the real important promoter of NFT out of the circle?

First, let’s ask a question: How much would a digital picture be? The answer is $69.3 million!

On March 11, 2021, an unknown artist Beeple collaged his daily art work for the past thirteen years into a digital picture called “everyday: the first 5000 days”. At Christie’s, it was sold for $69.3 million, which shocked the world.

Overnight, NFT became the outlet. This 40-year-old American painter also made great fortune overnight. The popularity of NFT has caused a huge sensation in many fields such as art, venture capital, and finance.

Commercial filed such as NBA, Samsung, McDonald’s, Marvel, movie stars, etc. are all releasing their own NFT products, and venture capital industry such as Three Arrows Capital, Signum Capital, NGC Ventures, Coinbase, etc. have begun to invest in this field. Internet giants such as Tencent, JD, Facebook, Twitter, etc. are all laying out the NFT battlefield. The opportunities and challenges brought by NFT are more than that brought by the mobile Internet to the Internet.

From the perspective of business history, iPhone, Amazon, Microsoft, etc. were initially used by industry insiders. After going out of the circle by marketing, products, and the trend of the times, the entire society began to accept them, and they evolved from product for a specific group into mass infrastructure. Although the development of NFT is still at an early stage, the boom out of NFT will continue the historical trajectory and accelerate the application of blockchain technology. It is of great significance for promoting the digitalization of society.

NFT Bright Future

Except crypto artworks, will NFT have wider applications? We can find that NFT will be widely used in the future. For example, the recent popular NFT+DeFi and NFT+game, as well as the concept of meta-universe, are inseparable from the future development of NFT. The physical application of NFT will solve many problems for the society, such as: 

First, intellectual property. NFT can represent a painting, a song, a patent, a film, a photo, or other intellectual property rights. NFT can help each unique thing to register the copyright and help it identify the patent.

Second, physical assets. Real estate such as houses and other physical assets are digitized through NFT. It can be used in financial markets such as the circulation of assets.

Third, records and identification. The unique features of NFT, can be used to verify identity and birth certificates, driver’s licenses, academic certificates, etc., to prevent abuse or tampering.

There will be many physical applications of NFT in the future, which will surely solve various practical problems for the society. Presumably this is the ultimate goal of various giant capitals. As the world’s first physical digital economy token trading platform-BtLux Exchange focuses on the implementation of blockchain scenarios that are closely related to people’s lives.

Different from other cryptocurrencies with no entity value support, BtLux regards the underlying innovation of the blockchain as an important breakthrough in the independent innovation of core technology, and takes the use of blockchain to trade, calculate, and record to promote real economic activities on the chain under supervision. At the same time, realize the market operation and value management of digital assets after the certification, redefine the interest distribution relationship of producers, consumers and participants, and form a brand new financial and business model.

Soon, BtLux will accelerate the integration of NFT and physical enterprises based on years of experience in the implementation of blockchain physical scenarios, provide top-level business architecture design and digital economic model design for physical enterprises, and jointly build “blockchain” + “new ecology”, So that participants in the entire chain can benefit. It would bring tangible benefits to the real economy and the entire society, and be widely recognized by the society, making digital currency a living water, flowing in the real economy, and bringing benefits to the real economy more vitality and new power.

NFT is a new world brought about by the technological explosion era, and the digitalization process of the real world in the next ten years will also be greatly accelerated. In the future, only when NFT accelerates the deep integration of the real economy and the digital economy, the technological value of the blockchain will gradually emerge in this process. It will be able to bring new business models and reconstruct distribution models, market structures, organizational forms, and industry relationships to promote human beings to a new era of digital civilization, and in that, BtLux will become an indispensable promoter.

BtLux Official website: https://www.btlux.top/

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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Press Release

BW Productions Highlights Longstanding Role in South African Events Sector

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BW Productions, an established South African events and project management company, is underscoring its longstanding role in delivering coordinated corporate events, conferences, and branded experiences nationwide.

Randvaal, Gauteng, South Africa, 13th May 2026 – BW Productions, a South African events, marketing, and project management company, is drawing attention to its continued role in coordinating structured, professionally managed events for organisations across the country. Over several decades, the company has contributed to a wide range of corporate and private functions, from formal conferences to entertainment‑focused productions.

Throughout its history, BW Productions has operated as a central point of coordination for event planning and execution. Its work has encompassed corporate events, conferences, awards evenings, launches, and other gatherings requiring detailed scheduling, supplier management, and on‑site oversight. This focus on coordinated delivery has positioned the organisation as a consistent presence in South Africa’s events landscape.

The company’s approach has centred on aligning logistics, technical requirements, and creative elements within a single project framework. By bringing together venue management, staging, audio‑visual components, decor, and programme timing, BW Productions has sought to create coherent experiences that reflect each client’s brief. This integrated project structure has been applied to both small and large‑scale events.

As formats in the events industry have shifted, BW Productions has incorporated a broader mix of traditional and technology‑enabled components into its work. In‑person gatherings have increasingly been supported by digital assets, remote participation options, and content that can be extended beyond the event date. This has allowed projects to respond to evolving audience expectations while retaining the fundamentals of structured planning and management.

The organisation continues to collaborate with a network of suppliers, venues, and technical partners across South Africa. These relationships have enabled flexible resourcing for different event sizes and formats, while maintaining a consistent project management layer. The company’s ongoing activity reflects enduring demand for organised corporate functions, recognition events, and brand‑linked experiences in the local market.

About BW Productions

BW Productions is an events, marketing, and project management company based in South Africa. The organisation focuses on the planning and coordination of corporate events, conferences, awards functions, launches, and private functions. Its role spans project planning, supplier and venue coordination, technical oversight, and on‑site management. BW Productions continues to support clients with structured, end‑to‑end event management across a variety of formats and locations.
Website: https://bwproductions.co.za 

Media Contact

Organization: B&W Productions

Contact Person: Bernie Burness

Website: https://bwproductions.co.za/

Email: Send Email

Contact Number: +820823216520

Address:Unit 1, 19 Kransvalk Rd

Address 2: Highbury

City: Randvaal

State: Gauteng

Country:South Africa

Release id:44991

The post BW Productions Highlights Longstanding Role in South African Events Sector appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Press Release

OJAR Introduces MUSK COLADA A Fearless New Expression of Modern Sensuality

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Oman, 13th May 2026 – Niche fragrance house OJAR will be launching a new fragrance in mid-June — MUSK COLADA Extrait de Parfum, a bold new fragrance creation that reimagines sensuality through strength, softness, and fearless self-expression. Launching globally in mid-June 2026, MUSK COLADA is a modern floral fruity musk fragrance inspired by the spirit of the Japanese Moga — the “modern girls” of the 1920s who challenged convention with confidence, independence, and unapologetic self-expression. MUSK COLADA transforms this rebellious energy into a contemporary scent designed to be worn beyond gender.

Created for individuals drawn to expressive and modern perfumery, MUSK COLADA captures a new vision of sensuality — confident, magnetic, and effortlessly refined. Elegant yet daring, intimate yet powerful, the fragrance wears like a second skin: subtle in its beauty, yet unforgettable in its presence.

The inspiration behind MUSK COLADA is rooted in those who define their own path. The rebellious energy of the Moga movement continues to resonate today through a generation that embraces individuality, freedom, and self-expression without boundaries. MUSK COLADA reflects this spirit through a composition that balances softness and strength in perfect harmony.

At the heart of the fragrance lies Musk Melon, a groundbreaking new molecule crafted by leading fragrance innovator Givaudan. Developed to redefine modern musk for a new era, Musk Melon introduces a fresh, radiant, and addictive signature that feels both contemporary and deeply sensual. The molecule is brought to life by renowned perfumers Nanako Ogi and Margherita Carini, whose collaborative vision creates a fragrance that feels daringly modern while remaining timeless in its elegance.

The olfactory journey of MUSK COLADA opens with luminous top notes of prickly pear, cherry blossom, and nectarine, delivering an immediate impression of freshness and vibrant femininity. The heart reveals the signature Musk Melon accord, layered with the richness of henna, saffron, and mastic to create warmth, texture, and intrigue. As the fragrance settles onto the skin, a soft and enveloping base of white musk and benzoin leaves a sensual trail that is both comforting and empowering.

MUSK COLADA is more than a fragrance — it is a statement of identity. Designed for a new generation of fragrance lovers, the scent offers a fresh perspective on musk: luminous, addictive, confident, and effortlessly modern. Balancing delicate florals with textured warmth and sensual musks, MUSK COLADA blurs traditional fragrance boundaries while remaining deeply elegant and emotionally captivating.

Presented in a 100ml Extrait de Parfum format, MUSK COLADA reflects OJAR’s commitment to craftsmanship, innovation, and storytelling through scent. The fragrance will be available through the OJAR online store, selected luxury retailers, and partner boutiques beginning mid-June 2026. 

Product Details

Product Name: MUSK COLADA Extrait de Parfum – 100ml
Price: USD 260
Olfactory Family: Floral Fruity Musk

Olfactive Notes

Top Notes: Prickly Pear, Cherry Blossom, Nectarine
Heart Notes: Musk Melon, Henna, Saffron, Mastic
Base Notes: White Musk, Benzoin

Perfumers

Nanako Ogi and Margherita Carini

About OJAR

OJAR is a fragrance house inspired by the rich heritage and sensory traditions of Oman. Its name comes from “Hojari,” the finest frankincense from the Dhofar mountains. Influenced by traditional perfume rituals and Sheikha Hind Bahwan’s travel inspirations, OJAR blends iconic Middle Eastern ingredients with modern French craftsmanship, creating a contemporary and distinctive olfactory identity. Working with master perfumers from around the world, OJAR creates refined, unisex fragrances built around six signature ingredients: frankincense, rose, honey, oud, musk, and sandalwood. Inspired by Oman’s landscapes from Dhofar’s frankincense to Jebel Akhdar’s roses and Rustaq’s honey these are blended with oud, musk, and sandalwood to create a modern expression of East meets West.

For more information, please visit https://ojarofficial.com

Media Contact

Organization: OJAR

Contact Person: Support team

Website: https://ojarofficial.com

Email: Send Email

Country:Oman

Release id:44986

The post OJAR Introduces MUSK COLADA A Fearless New Expression of Modern Sensuality appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Press Release

CHOR Exchange Is Building a New Global Digital Asset Trading Ecosystem

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United States, 13th May 2026 – As the global digital asset market continues to evolve and user demand for trading services keeps increasing, cryptocurrency exchanges are gradually transforming from simple trading gateways into comprehensive digital financial infrastructures that integrate asset management, security protection, ecosystem services, and global operations.

As a next-generation cryptocurrency trading platform built for global users, CHOR is continuously developing a more professional, stable, and growth-oriented digital asset service ecosystem, with security infrastructure as its foundation, efficient trading experience as its entry point, and long-term platform development as its strategic direction.

CHOR Focuses on Digital Asset Trading and Efficient Platform Experience

The CHOR cryptocurrency exchange is committed to providing global users with secure, stable, and convenient digital asset trading services. Centered around mainstream digital asset trading needs, the platform continuously optimizes its trading system, market data display, account management, asset transfer functions, and user operation processes, aiming to help users complete trading activities more efficiently through a simplified interface.

For cryptocurrency exchanges, trading experience directly impacts user efficiency and asset management experience. During platform development, CHOR places strong emphasis on system response speed, matching engine performance, interface interaction, and multi-device compatibility. Through ongoing technical optimization, CHOR aims to provide users from different regions and experience levels with a smoother trading environment.

Whether users are beginners conducting basic digital asset transactions or professional traders focusing on market fluctuations, asset allocation, and execution efficiency, CHOR seeks to lower the barrier to digital asset trading participation while enhancing the overall trading experience through a stable platform architecture and clear product logic.

Security Infrastructure Is the Core Foundation of CHOR’s Long-Term Development

In the digital asset industry, security has always been the lifeline of any trading platform. CHOR understands that when users choose an exchange platform, they are not only concerned about trading products and user experience, but also whether the platform possesses comprehensive security management mechanisms, reliable risk control capabilities, and trustworthy asset protection systems.

To strengthen platform security, CHOR plans to continuously improve its protection capabilities across multiple dimensions, including account security, asset security, system security, and risk management. The platform intends to enhance the security level of user accounts and platform assets through multi-factor authentication, login risk detection, abnormal transaction monitoring, asset transfer protection, and cold-hot wallet separation management.

At the same time, CHOR will continue strengthening system-level security protection by focusing on server stability, data encryption, permission management, risk warning systems, and emergency response mechanisms. Through a more systematic security architecture, the platform aims to provide users with a safer, more transparent, and more reliable digital asset trading environment.

Security is not a one-time investment, but an ongoing commitment throughout the platform’s long-term operations. CHOR regards security as a core underlying capability and will continue strengthening technical audits, risk control policies, asset protection measures, and compliance awareness to establish a stronger trust foundation in the global digital asset market.

CHOR’s Core Advantages: Technology, Risk Control, User Experience, and Ecosystem Development

CHOR’s core strengths are primarily reflected in four areas.

First, CHOR places strong emphasis on technical architecture development. The platform will continue optimizing high-concurrency trading capabilities, stable matching systems, rapid market data feedback, and multi-terminal service support to improve trading stability under various market conditions.

Second, CHOR prioritizes security and risk management systems. The platform considers security capabilities a core pillar of long-term development and aims to build stronger trading safeguards for users through account protection, asset management, data encryption, abnormal activity monitoring, and risk control mechanisms.

Third, CHOR focuses heavily on user experience. Through clean interface design, smooth trading processes, convenient asset management functions, and multilingual support services, the platform seeks to improve operational efficiency for global users.

Fourth, CHOR is actively expanding its ecosystem development strategy. In addition to continuously improving core services such as spot trading, the platform also plans to gradually explore broader digital asset service scenarios based on evolving market demand, providing users with richer platform functionalities and ecosystem participation opportunities.

Through the coordinated advancement of technology, risk management, user experience, and ecosystem development, CHOR is building a cryptocurrency trading platform with stronger comprehensive service capabilities.

Platform Vision: From Trading Gateway to Comprehensive Digital Asset Ecosystem

Looking ahead, CHOR will continue advancing toward globalization, professionalism, and ecosystem expansion as key directions of platform development.

On the product side, CHOR plans to continuously improve its digital asset trading functions, optimize market systems, trading tools, asset management modules, and user service systems to provide users with more comprehensive trading support.

On the security side, the platform will continue strengthening risk management mechanisms and asset protection capabilities while improving system stability and emergency response capacity to further consolidate its security foundation.

On the market side, CHOR will actively expand into global user markets by improving multilingual services, community operations, and localized support capabilities, gradually enhancing its brand influence in the international digital asset trading industry.

On the ecosystem side, CHOR also plans to explore strategic directions including high-quality project partnerships, community development, platform reward systems, and digital asset application scenarios, promoting the platform’s transformation from a single trading service provider into a comprehensive digital asset ecosystem platform.

CHOR Is Building a More Stable Digital Asset Trading Infrastructure

As the cryptocurrency industry continues to mature, user expectations for trading platforms are also rising. Security, transparency, stability, and efficiency are becoming increasingly important standards for long-term platform competitiveness.

The emergence of the CHOR cryptocurrency exchange aligns with this broader industry trend. By continuously strengthening its technological capabilities, security infrastructure, trading experience, and ecosystem planning, CHOR aims to provide global users with a more trustworthy digital asset trading platform.

Moving forward, CHOR will continue adhering to its development philosophy of “security as the foundation, users at the center, and ecosystem as the direction,” continuously improving platform service capabilities, advancing the digital asset trading experience, and building a more sustainable, stable, and valuable platform ecosystem within the global cryptocurrency market.

Media Contact

Organization: CHOR inc.

Contact Person: Jelly

Website: https://www.chexz.cfd/home

Email: Send Email

Country:United States

Release id:44966

Disclaimer: This press release is provided for informational purposes only and does not constitute financial, investment, legal, or trading advice. Digital asset trading involves risk, and readers should conduct their own independent research and consult qualified professionals before engaging in any cryptocurrency or digital asset–related activities.

The post CHOR Exchange Is Building a New Global Digital Asset Trading Ecosystem appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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