Press Release
What’s the NFT game Tencent & Alibaba Rush into?
In June 2021, Alibaba and Dunhuang Arts Institute jointly released two NFTs, Dunhuang Flying Sky and Nine Color Deer App skins, which were limited to 16,000 in the world. The works were looted as soon as they were released.
On June 26, 2021, NetEase and Nervina Labs released their first NFT work on Taobao.
On August 3, 2021, Chinese tech giant Tencent’s NFTs trading platform -Huanhe launched 300 copies “Vinyl Record NFT” authorized by TV program “Thirteen Invitations”, and sold out instantly.
Chinese giants’ capital is vying to chase, and it’s so fierce. So far people can’t help asking, what is NFT?
Meet NFT
NFT is short for Non-fungible Token,which is relative to the concept of Fungible Token (FT), each NFT has a unique and only identification, which is not interchangeable, and the smallest unit is 1 and indivisible.
Generally, BTC, ETH, etc. we familiar with are Fungible Token. For example, BTC everyone owns is same, it’s interchangeable with each other, can also be divided into 0.1, or 0.01 without affecting the value and use.
NFT represents indivisible and non-interchangeable items in reality, such as a real estate certificate, a famous painting, a piece of game equipment and so on. They are all unique, and completely lose their value and practicality after being divided. The most typical are collectibles and artworks. These products with non-fungible genes are digitized and tokenized using blockchain technology, and they have become popular NFTs today.
NFT is one and only
Economics stipulates that currency is a unity equivalent and a carrier of consensus on value. In modern society, personal wealth is no longer measured by currency holdings, but includes the value and quantity of assets under his name. Its assets include but not limited to items with market value such as houses, cars, stocks, etc. In most case, the value carried by an asset often far exceeds the value of the cash value they hold. However, real assets have two major shortcomings: poor liquidity and high cost of confirmation. For example, the determination of the right of a house needs to rely on the registration of the Housing Management Committee to determine the ultimate ownership of the house.
But in the blockchain world, the assets we currently have are BTC, ETH with currency attributes. After meeting demand for monetary assets, a value medium of non-monetary assets will naturally emerge, and this is NFT. Relying on the decentralization, immutability and cryptographic authentication of the blockchain, NFT solves a series of problems of real assets:
• The asset is unique and cannot be faked
• Strong liquidity, real-time trading;
• Cryptography is the confirmation and cannot be tampered with.
In addition, NFT also has features that cryptocurrency does not have. Its unique features can be used for identity certification, item ownership certification, virtual props, etc. NFT makes crypto assets more practical, enabling users to expand the utilization of valuable assets in the form of NFT, and is protected by blockchain technology.
NFT Boom Out
NFT is not a new thing born this year, it has made any public appearances early in 2017, but more regarded as a niche thing within Ethereum.
So, what is the real important promoter of NFT out of the circle?
First, let’s ask a question: How much would a digital picture be? The answer is $69.3 million!
On March 11, 2021, an unknown artist Beeple collaged his daily art work for the past thirteen years into a digital picture called “everyday: the first 5000 days”. At Christie’s, it was sold for $69.3 million, which shocked the world.
Overnight, NFT became the outlet. This 40-year-old American painter also made great fortune overnight. The popularity of NFT has caused a huge sensation in many fields such as art, venture capital, and finance.
Commercial filed such as NBA, Samsung, McDonald’s, Marvel, movie stars, etc. are all releasing their own NFT products, and venture capital industry such as Three Arrows Capital, Signum Capital, NGC Ventures, Coinbase, etc. have begun to invest in this field. Internet giants such as Tencent, JD, Facebook, Twitter, etc. are all laying out the NFT battlefield. The opportunities and challenges brought by NFT are more than that brought by the mobile Internet to the Internet.
From the perspective of business history, iPhone, Amazon, Microsoft, etc. were initially used by industry insiders. After going out of the circle by marketing, products, and the trend of the times, the entire society began to accept them, and they evolved from product for a specific group into mass infrastructure. Although the development of NFT is still at an early stage, the boom out of NFT will continue the historical trajectory and accelerate the application of blockchain technology. It is of great significance for promoting the digitalization of society.
NFT Bright Future
Except crypto artworks, will NFT have wider applications? We can find that NFT will be widely used in the future. For example, the recent popular NFT+DeFi and NFT+game, as well as the concept of meta-universe, are inseparable from the future development of NFT. The physical application of NFT will solve many problems for the society, such as:
First, intellectual property. NFT can represent a painting, a song, a patent, a film, a photo, or other intellectual property rights. NFT can help each unique thing to register the copyright and help it identify the patent.
Second, physical assets. Real estate such as houses and other physical assets are digitized through NFT. It can be used in financial markets such as the circulation of assets.
Third, records and identification. The unique features of NFT, can be used to verify identity and birth certificates, driver’s licenses, academic certificates, etc., to prevent abuse or tampering.
There will be many physical applications of NFT in the future, which will surely solve various practical problems for the society. Presumably this is the ultimate goal of various giant capitals. As the world’s first physical digital economy token trading platform-BtLux Exchange focuses on the implementation of blockchain scenarios that are closely related to people’s lives.
Different from other cryptocurrencies with no entity value support, BtLux regards the underlying innovation of the blockchain as an important breakthrough in the independent innovation of core technology, and takes the use of blockchain to trade, calculate, and record to promote real economic activities on the chain under supervision. At the same time, realize the market operation and value management of digital assets after the certification, redefine the interest distribution relationship of producers, consumers and participants, and form a brand new financial and business model.
Soon, BtLux will accelerate the integration of NFT and physical enterprises based on years of experience in the implementation of blockchain physical scenarios, provide top-level business architecture design and digital economic model design for physical enterprises, and jointly build “blockchain” + “new ecology”, So that participants in the entire chain can benefit. It would bring tangible benefits to the real economy and the entire society, and be widely recognized by the society, making digital currency a living water, flowing in the real economy, and bringing benefits to the real economy more vitality and new power.
NFT is a new world brought about by the technological explosion era, and the digitalization process of the real world in the next ten years will also be greatly accelerated. In the future, only when NFT accelerates the deep integration of the real economy and the digital economy, the technological value of the blockchain will gradually emerge in this process. It will be able to bring new business models and reconstruct distribution models, market structures, organizational forms, and industry relationships to promote human beings to a new era of digital civilization, and in that, BtLux will become an indispensable promoter.
BtLux Official website: https://www.btlux.top/
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Terrance Bradford Tampa, FL Discusses the Importance of Setting Realistic Expectations in Construction Projects
San Francisco, California, Sep 08, 2026, ZEX PR WIRE — Construction projects involve numerous moving parts, and according to Terrance Bradford Tampa, FL, establishing realistic expectations from the beginning can play an important role in creating a productive experience for everyone involved. Clear expectations surrounding project scope, timelines, communication, and potential challenges can help clients and construction teams approach projects with a better understanding of what to anticipate.
With more than two decades of experience in the construction industry, Bradford has seen how expectations can influence the relationship between clients and project teams. He believes that being transparent about the construction process from the beginning can help reduce misunderstandings while creating a stronger foundation for collaboration.
“Every project is different, and there are always variables that need to be considered,” Bradford says. “Setting realistic expectations doesn’t mean expecting problems. It means making sure everyone understands the process and is prepared to work through challenges if they arise.”
Understanding the Scope of a Project
One of the first steps in establishing realistic expectations is developing a clear understanding of the project’s scope.
Construction projects can involve numerous details, and changes to one part of a project can sometimes affect other areas. According to Terrance Bradford Tampa, FL, discussing the scope carefully at the beginning allows clients and project teams to establish a shared understanding of what the project is intended to accomplish.
A clearly defined scope can also help teams identify questions that need to be addressed before construction progresses.
Timelines Require Flexibility
Project timelines are another area where realistic expectations can make a significant difference.
While establishing a schedule is important, Bradford believes clients should understand that construction timelines can be influenced by circumstances outside a team’s direct control. Weather, material availability, inspections, site conditions, and changes during a project can all affect progress.
“A schedule provides direction, but construction also requires flexibility,” Bradford explains. “The goal is to establish a realistic timeline while recognizing that circumstances can sometimes require adjustments.”
Maintaining that perspective can help clients and project teams respond more effectively when changes occur.
Discussing Potential Challenges Early
Bradford believes addressing potential challenges before construction begins is preferable to discovering them unexpectedly later.
Every project has different circumstances, and identifying possible areas of concern gives teams an opportunity to discuss potential solutions in advance. This can include reviewing site conditions, scheduling considerations, material requirements, and other factors that could influence the project.
According to Terrance Bradford Tampa, FL, these conversations are an important part of establishing trust.
“Clients deserve to understand both the opportunities and the challenges associated with their projects,” he says. “Being upfront creates a much better working relationship.”
Expectations Extend Beyond the Finished Project
Construction expectations are not limited to the final result. They can also include how information is communicated, how decisions are handled, and how changes are addressed throughout the project.
Bradford believes clients benefit when they understand what their role will be during construction and how decisions may affect the overall process.
Likewise, project teams need clear expectations regarding responsibilities and communication. When everyone understands their role, collaboration can become more effective.
The Importance of Discussing Changes
Changes are sometimes unavoidable during construction. A client may adjust a preference, circumstances may change, or new information may become available after work begins.
According to Bradford, the important consideration is how those changes are communicated and evaluated.
“Changes aren’t necessarily a problem,” he explains. “The important thing is understanding how a change affects the rest of the project and making decisions based on that information.”
Clear discussions can help everyone understand potential effects on scheduling, resources, or other aspects of the project.
Realistic Expectations Strengthen Relationships
For Terrance Bradford Tampa, FL, setting realistic expectations is ultimately about building stronger professional relationships.
When clients understand the process and project teams communicate openly, both sides are better positioned to work together. Transparency can create confidence while reducing the uncertainty that sometimes accompanies complex construction projects.
Bradford believes this approach is especially important for long-term professional relationships.
“People appreciate knowing what to expect,” he says. “When you communicate clearly and follow through consistently, you create trust that can extend beyond a single project.”
A More Collaborative Construction Process
Establishing realistic expectations does not eliminate every challenge, but it can create a more productive environment for addressing them.
By discussing project scope, timelines, responsibilities, potential variables, and communication practices early, construction professionals can help clients approach projects with a clearer understanding of the process.
As the Tampa construction environment continues to evolve, Terrance Bradford Tampa, FL believes transparency and realistic expectations will remain important components of successful professional relationships.
For Bradford, the goal is not simply to complete a construction project. It is to create an informed and collaborative process in which everyone involved understands the objectives, recognizes the potential challenges, and works together toward the desired outcome.
To learn more visit: https://terrancebradford.com/
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Atlanta Bookshelves Highlights the Value of a Consultative Design Process for Custom Home Projects
San Francisco, California, Sep 08, 2026, ZEX PR WIRE — Atlanta Bookshelves, led by Owner Tim Ford, is highlighting the value of a collaborative design process for homeowners planning custom cabinetry and built-in storage projects. The Metro Atlanta company says understanding how clients use their homes is essential to creating cabinetry that functions well, fits the architecture, and remains useful for years.
Since its founding in 2011, Atlanta Bookshelves has specialized in custom bookshelves, home libraries, entertainment centers, office cabinetry, integrated wall systems, mudrooms, kitchens, closets, and other built-in storage solutions. Each project begins with a conversation about the homeowner’s space, needs, preferences, and long-term goals.
Custom cabinetry can involve a significant investment. It also becomes part of the home itself. For that reason, Atlanta Bookshelves believes the design process should go beyond selecting a finish or deciding how many shelves a room needs.
The company’s consultative approach starts by understanding the space and the people who will use it. Tim Ford and his team consider the room’s architecture, available space, storage requirements, and the homeowner’s lifestyle. These details help shape a design that is both practical and visually integrated. “Custom cabinetry should be designed around the home and the people who live in it,” says Tim Ford, Owner of Atlanta Bookshelves. “The consultation allows us to understand what the client needs before we begin building. That gives us a stronger foundation for creating something that works today and continues to work over time.”
Unlike standardized furniture, custom cabinetry does not have to conform to predetermined dimensions. Atlanta Bookshelves can develop designs around specific walls, architectural features, ceiling heights, and storage requirements. This flexibility can be especially valuable in spaces with unusual layouts or features that make conventional furniture difficult to use. A home office, for example, may require a combination of work surfaces, shelving, and concealed storage. A living room may need an integrated wall system that accommodates entertainment equipment while maintaining a clean appearance. A home library may require floor-to-ceiling shelving designed around a growing book collection. The same principle applies to kitchens, closets, mudrooms, and other areas where organization is important. Instead of forcing a room to accommodate standard cabinetry, the design can be developed around the room itself.
Atlanta Bookshelves combines this personalized approach with modern manufacturing technology. The company uses advanced digital design software and state-of-the-art CNC manufacturing technology to improve precision, consistency, and efficiency during production. Technology, however, does not replace traditional craftsmanship. Each cabinet is assembled, finished, inspected, and installed by skilled craftsmen. This combination of modern precision and hands-on workmanship allows Atlanta Bookshelves to maintain control over both the manufacturing process and the final result.
The consultative approach also extends to professional partnerships. Atlanta Bookshelves works with architects, interior designers, builders, and remodeling professionals on projects throughout Metro Atlanta. Early collaboration can help custom cabinetry become part of a broader architectural or renovation plan rather than an afterthought.
For homeowners, this process can make it easier to translate a general idea into a practical design. A client may know that they want more storage without knowing exactly what that storage should look like. A consultation provides an opportunity to discuss priorities, identify challenges, and explore solutions before fabrication begins.
The result is intended to be more than functional storage. Atlanta Bookshelves designs cabinetry to become a permanent architectural feature within the home. The company aims to maximize available space while improving organization and complementing the surrounding design.
After more than a decade in business, Atlanta Bookshelves continues to invest in technology and production processes while maintaining its focus on craftsmanship and personalized service. The company views each project as an opportunity to combine modern manufacturing precision with the attention to detail associated with handcrafted woodworking.
For Metro Atlanta homeowners considering a custom cabinetry project, Atlanta Bookshelves believes the strongest results begin long before construction. They begin by understanding the space, listening to the homeowner, and developing a design based on how the finished room will actually be used.
About Atlanta Bookshelves
Atlanta Bookshelves is a Metro Atlanta custom cabinetry company led by Owner Tim Ford. Founded in 2011, the company creates handcrafted architectural woodwork, including custom bookshelves, home libraries, entertainment centers, office cabinetry, integrated wall systems, mudrooms, kitchens, closets, and other built-in storage solutions. Atlanta Bookshelves combines traditional woodworking techniques with digital design software and CNC manufacturing technology to deliver customized cabinetry with precision, consistency, and lasting craftsmanship. To learn more, visit: https://www.atlantabookshelves.com/
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Marc Moeller, Recognised as Shenzhen SEO King in 2025, Returns for Shenzhen SEO Conference 2026
Shenzhen SEO Foundation highlights Moeller’s return following the workshop recognition presented by its founder, JP Zhang, for reported attendance of 83 participants and a 4.93 out of 5 satisfaction rating.
Futian District, Shenzhen, China, 8th Sep 2026 – Marc Moeller, founder and SEO Director of Ecomexperts, will return as a workshop speaker at the Shenzhen SEO Conference 2026, scheduled for 14–18 September. His appearance follows his 2025 recognition as “#1 Best Shenzhen SEO Specialist,” associated with the title “Shenzhen SEO King.”

According to the Shenzhen SEO Foundation, the recognition honoured Moeller’s contribution to practical SEO education at the 2025 conference. His three-hour workshop attracted 83 participants and received an average satisfaction rating of 4.93 out of 5, which the Foundation reports were the highest attendance and participant rating among that year’s conference workshops.
JP Zhang, also known as John Zhang, founder of the Shenzhen SEO Foundation and the Shenzhen SEO Conference, presented the award to Moeller. The recognition connects Moeller’s Shenzhen SEO King title with a specific educational achievement: the attendance, feedback and practical value of his 2025 workshop.
The Workshop Behind the Shenzhen SEO King Recognition
Moeller’s 2025 workshop addressed the challenges Chinese businesses face when competing for customers in international search markets. The session covered technical SEO, content quality, search intent and international search strategy, connecting those subjects with the work involved in improving a business website.
The Foundation’s designation of Moeller as its best SEO specialist in Shenzhen for 2025 reflects that workshop contribution. The award’s context is conference education and participant response, with the reported attendance and satisfaction results forming the basis of the recognition.
The 2025 award record provides further information about Moeller’s workshop and the recognition presented by Zhang. The story behind the Shenzhen SEO King title also connects the recipient, conference and Foundation.

Returning in 2026 to Teach AI Search Visibility
Moeller is included in the official Shenzhen SEO Conference 2026 workshop lineup. His planned workshop focuses on AI search visibility and how businesses can improve the information available about their brands across search and AI-powered discovery experiences.
The session is intended for Chinese B2B and SaaS businesses, marketing teams and business owners seeking to reach international audiences. It builds on Moeller’s work in technical SEO, content strategy and international search through Ecomexperts.
Based in Perth, Western Australia, Moeller works with businesses targeting customers across international markets. His connection with Shenzhen includes his 2025 conference workshop, the recognition presented by Zhang and his return to the conference’s 2026 workshop programme.
Readers can explore his professional background and services through his Shenzhen SEO Specialist profile.
Connecting Practitioners Through Search Education
The Shenzhen SEO Conference brings Chinese and international practitioners together to share approaches to search marketing and business growth. Its 2026 programme includes speakers working across agency, in-house, consulting and technology roles.
The Shenzhen SEO Foundation describes its purpose as supporting practical search education and knowledge-sharing in the local professional community. Its recognition of Moeller’s 2025 workshop highlights the contribution of educators who make their experience useful to other practitioners.
Current programme information, registration details and confirmed session arrangements are available through the official Shenzhen SEO Conference website.

About Marc Moeller and Ecomexperts
Marc Moeller is the founder and SEO Director of Ecomexperts, an Australian agency based in Perth. His work includes technical SEO, ecommerce SEO, international search strategy, content development and AI search visibility.
Moeller’s Shenzhen SEO King recognition is associated with the “#1 Best Shenzhen SEO Specialist” award presented by JP Zhang following his 2025 conference workshop. He returns as a workshop speaker for Shenzhen SEO Conference 2026.
About Shenzhen SEO Foundation
Shenzhen SEO Foundation supports search engine optimisation education and knowledge-sharing among practitioners in Shenzhen. Founded by JP Zhang, it connects community learning and educational recognition with the Shenzhen SEO Conference.
Media contact
JP Zhang
Founder, Shenzhen SEO Foundation
Website: https://shenzhenseofoundation.com/
Email: jp@shenzhenseofoundation.com
Media Contact
Organization: Shenzhen SEO Foundation
Contact Person: JP Zhang
Website: https://shenzhenseofoundation.com/
Email: Send Email
Contact Number: +8675582318384
Address:2013 Nigang West Road
Address 2: Wuzhou Sports Center Hotel (Olympia Hall A)
City: Futian District
State: Shenzhen
Country:China
Release id:48903
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About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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