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What’s the NFT game Tencent & Alibaba Rush into?

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In June 2021, Alibaba and Dunhuang Arts Institute jointly released two NFTs, Dunhuang Flying Sky and Nine Color Deer App skins, which were limited to 16,000 in the world. The works were looted as soon as they were released.

On June 26, 2021, NetEase and Nervina Labs released their first NFT work on Taobao.

On August 3, 2021, Chinese tech giant Tencent’s  NFTs trading platform -Huanhe launched 300 copies “Vinyl Record NFT” authorized by TV program “Thirteen Invitations”, and sold out instantly.

Chinese giants’ capital is vying to chase, and it’s so fierce. So far people can’t help asking, what is NFT?

Meet NFT

NFT is short for Non-fungible Token,which is relative to the concept of Fungible Token (FT), each NFT has a unique and only identification, which is not interchangeable, and the smallest unit is 1 and indivisible.

Generally, BTC, ETH, etc. we familiar with are Fungible Token. For example, BTC everyone owns is same, it’s interchangeable with each other, can also be divided into 0.1, or 0.01 without affecting the value and use.

NFT represents indivisible and non-interchangeable items in reality, such as a real estate certificate, a famous painting, a piece of game equipment and so on. They are all unique, and completely lose their value and practicality after being divided. The most typical are collectibles and artworks. These products with non-fungible genes are digitized and tokenized using blockchain technology, and they have become popular NFTs today.

NFT is one and only

Economics stipulates that currency is a unity equivalent and a carrier of consensus on value. In modern society, personal wealth is no longer measured by currency holdings, but includes the value and quantity of assets under his name. Its assets include but not limited to items with market value such as houses, cars, stocks, etc. In most case, the value carried by an asset often far exceeds the value of the cash value they hold. However, real assets have two major shortcomings: poor liquidity and high cost of confirmation. For example, the determination of the right of a house needs to rely on the registration of the Housing Management Committee to determine the ultimate ownership of the house.

But in the blockchain world, the assets we currently have are BTC, ETH with currency attributes. After meeting demand for monetary assets, a value medium of non-monetary assets will naturally emerge, and this is NFT. Relying on the decentralization, immutability and cryptographic authentication of the blockchain, NFT solves a series of problems of real assets:

• The asset is unique and cannot be faked

• Strong liquidity, real-time trading;

• Cryptography is the confirmation and cannot be tampered with.

In addition, NFT also has features that cryptocurrency does not have. Its unique features can be used for identity certification, item ownership certification, virtual props, etc. NFT makes crypto assets more practical, enabling users to expand the utilization of valuable assets in the form of NFT, and is protected by blockchain technology.

NFT Boom Out

NFT is not a new thing born this year, it has made any public appearances early in 2017, but more regarded as a niche thing within Ethereum.

So, what is the real important promoter of NFT out of the circle?

First, let’s ask a question: How much would a digital picture be? The answer is $69.3 million!

On March 11, 2021, an unknown artist Beeple collaged his daily art work for the past thirteen years into a digital picture called “everyday: the first 5000 days”. At Christie’s, it was sold for $69.3 million, which shocked the world.

Overnight, NFT became the outlet. This 40-year-old American painter also made great fortune overnight. The popularity of NFT has caused a huge sensation in many fields such as art, venture capital, and finance.

Commercial filed such as NBA, Samsung, McDonald’s, Marvel, movie stars, etc. are all releasing their own NFT products, and venture capital industry such as Three Arrows Capital, Signum Capital, NGC Ventures, Coinbase, etc. have begun to invest in this field. Internet giants such as Tencent, JD, Facebook, Twitter, etc. are all laying out the NFT battlefield. The opportunities and challenges brought by NFT are more than that brought by the mobile Internet to the Internet.

From the perspective of business history, iPhone, Amazon, Microsoft, etc. were initially used by industry insiders. After going out of the circle by marketing, products, and the trend of the times, the entire society began to accept them, and they evolved from product for a specific group into mass infrastructure. Although the development of NFT is still at an early stage, the boom out of NFT will continue the historical trajectory and accelerate the application of blockchain technology. It is of great significance for promoting the digitalization of society.

NFT Bright Future

Except crypto artworks, will NFT have wider applications? We can find that NFT will be widely used in the future. For example, the recent popular NFT+DeFi and NFT+game, as well as the concept of meta-universe, are inseparable from the future development of NFT. The physical application of NFT will solve many problems for the society, such as: 

First, intellectual property. NFT can represent a painting, a song, a patent, a film, a photo, or other intellectual property rights. NFT can help each unique thing to register the copyright and help it identify the patent.

Second, physical assets. Real estate such as houses and other physical assets are digitized through NFT. It can be used in financial markets such as the circulation of assets.

Third, records and identification. The unique features of NFT, can be used to verify identity and birth certificates, driver’s licenses, academic certificates, etc., to prevent abuse or tampering.

There will be many physical applications of NFT in the future, which will surely solve various practical problems for the society. Presumably this is the ultimate goal of various giant capitals. As the world’s first physical digital economy token trading platform-BtLux Exchange focuses on the implementation of blockchain scenarios that are closely related to people’s lives.

Different from other cryptocurrencies with no entity value support, BtLux regards the underlying innovation of the blockchain as an important breakthrough in the independent innovation of core technology, and takes the use of blockchain to trade, calculate, and record to promote real economic activities on the chain under supervision. At the same time, realize the market operation and value management of digital assets after the certification, redefine the interest distribution relationship of producers, consumers and participants, and form a brand new financial and business model.

Soon, BtLux will accelerate the integration of NFT and physical enterprises based on years of experience in the implementation of blockchain physical scenarios, provide top-level business architecture design and digital economic model design for physical enterprises, and jointly build “blockchain” + “new ecology”, So that participants in the entire chain can benefit. It would bring tangible benefits to the real economy and the entire society, and be widely recognized by the society, making digital currency a living water, flowing in the real economy, and bringing benefits to the real economy more vitality and new power.

NFT is a new world brought about by the technological explosion era, and the digitalization process of the real world in the next ten years will also be greatly accelerated. In the future, only when NFT accelerates the deep integration of the real economy and the digital economy, the technological value of the blockchain will gradually emerge in this process. It will be able to bring new business models and reconstruct distribution models, market structures, organizational forms, and industry relationships to promote human beings to a new era of digital civilization, and in that, BtLux will become an indispensable promoter.

BtLux Official website: https://www.btlux.top/

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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Press Release

Explore the Dubai with local Guides

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Trip Habibi Tourism LLC, a premier Dubai-based tour operator, launches its new collection of private, customized city tours in Dubai. These immersive itineraries blend iconic futuristic landmarks like the Burj Khalifa with authentic cultural heritage in the Al Fahidi Historical District, offering modern travelers a personal connection through expert local guides.

Tour Highlights

  • Old and New Mix: Visit the historic Dubai Creek on a wooden abra boat and tour the Gold and Spice Souks.
  • Modern Marvels: Enjoy skip-the-line access at the Burj Khalifa, view the Museum of the Future, and see the Dubai Frame.
  • Cultural Landmarks: Stop at the Blue Mosque to learn about peace, harmony, and tolerance.

Key Features

  • Private and Flexible: Tailor-made half-day and full-day options for families, couples, and solo explorers.
  • No Large Crowds: Intimate settings replace standard crowded bus rides.
  • Seamless Logistics: Enjoy direct hotel or airport pickup and drop-off.
  • The Museum of the Future: Up-close architectural appreciation.
  • Burj Khalifa Skip the Line: Explore breathtaking views, dining experiences, and exclusive attractions.
  • The Dubai Frame: Panoramic vistas connecting past and present.
  • Blue Mosque: Arabic civilization, Moderation, peace and harmony, and tolerance symbol.
  • Downtown Dubai: Views of the towering Burj Khalifa and the dynamic Dubai Fountain show.

A Personal Approach to Hospitality

The term Habibi translates to “my dear friend” in Arabic. For the team behind these programs, that phrase serves as a core service philosophy rather than a marketing tagline. Every tour is engineered to make international guests feel like welcomed friends rather than transient sightseers. Guides provide context, local etiquette tips, and photography assistance to maximize every minute of the journey.

Availability and Booking

The tailored city excursions are open for reservation on a year-round basis. Options range from express layover itineraries for transit visitors to comprehensive full-day explorations.

To explore package variations or secure a customized guide, visitors can browse the Trip Habibi City Tours Portal.

Contact Info:

Name: Trip Habibi Tourism LLC
Email: Send Email
Organization: Trip Habibi T

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Press Release

Pet Food Connect Launches Connected Wellness Platform to Strengthen Customer Relationships

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New platform connects premium pet nutrition with fecal health testing, veterinary telehealth and ongoing wellness support to help brands increase engagement, retention and customer lifetime value.

New York, New York, United States, 19th Aug 2026 — Pet Food Connect today announced the launch of its Connected Wellness Platform, a new solution designed to help premium pet food brands extend their relationship with pet parents beyond the food bowl by integrating nutrition with measurable health insights, veterinary telehealth and ongoing wellness engagement.

As consumers increasingly seek premium, human-grade, fresh, frozen, freeze-dried, air-dried and other better-for-you nutrition options for their dogs, pet food brands face a growing challenge: delivering value that extends beyond the initial product purchase.

Pet Food Connect’s Connected Wellness Platform is designed to help brands address that challenge by creating an ongoing relationship between nutrition, pet health and the customer experience.

“Premium pet food brands are investing heavily in better nutrition, but the opportunity doesn’t end when the food reaches the customer’s home,” said Richard Gray, Founder of Pet Food Connect. “By connecting nutrition with health insights, veterinary support and ongoing engagement, brands have an opportunity to create a much deeper relationship with pet parents while demonstrating the value of the wellness experience they’re providing.”

Connecting Nutrition With Ongoing Pet Wellness

The Connected Wellness Platform brings together several complementary components that pet food brands can incorporate into their customer experience.

At-home fecal health testing provides pet parents with greater insight into their dog’s digestive and microbiome health while creating a personalized wellness baseline that can be monitored over time.

Veterinary telehealth provides convenient access to professional veterinary support when pet parents have questions or need additional guidance regarding their dog’s health and wellness.

Combined with ongoing education, engagement and wellness support, these services allow participating pet food brands to move beyond a traditional transactional relationship and become a more meaningful part of the pet parent’s ongoing wellness journey.

Helping Pet Food Brands Increase Retention and Lifetime Value

The platform is particularly suited for premium pet food brands competing on nutrition, ingredient quality and health—including human-grade, fresh, frozen, freeze-dried, air-dried and better-for-you dog food brands.

By adding health and wellness services around an existing nutrition offering, brands can create additional reasons for customers to remain engaged throughout the subscription or purchasing lifecycle.

The model is designed to help participating brands:

  • Strengthen customer engagement and loyalty
  • Increase retention and customer lifetime value
  • Differentiate premium nutrition offerings in an increasingly competitive market
  • Provide pet parents with meaningful health and wellness insights
  • Create stronger connections between nutrition and ongoing pet wellness
  • Support recurring and subscription-based customer relationships

Rather than requiring brands to build an entirely new wellness infrastructure internally, Pet Food Connect provides a framework for bringing these capabilities together around the brand’s existing nutrition offering.

Building a More Connected Pet Food Experience

Pet Food Connect draws on more than 30 years of experience helping food and pet food companies develop and grow new business opportunities. The Connected Wellness Platform builds on that experience by helping brands combine premium nutrition with the services and engagement tools increasingly expected by today’s health-conscious pet parents.

“Pet parents aren’t simply buying food—they’re making an investment in their dog’s long-term health,” Gray added. “The brands that can become part of that larger wellness relationship have an opportunity to create greater value for the customer and a much stronger long-term relationship with them.”

Pet food brands interested in learning more about the Connected Wellness Platform can visit PetFoodConnect.com.

About Pet Food Connect

Pet Food Connect helps pet food companies develop and grow differentiated nutrition and wellness opportunities through strategic consulting, product development, subscription and e-commerce expertise, logistics, and connected pet wellness solutions.

Led by industry veteran Richard Gray, Pet Food Connect works with brands and retailers to identify new opportunities, develop innovative offerings and create stronger, longer-lasting relationships with pet parents.

Media Contact

Organization: Pet Food Connect

Contact Person: Richard Gray

Website: https://petfoodconnect.com/

Email: Send Email

Contact Number: +18889988762

Address:150 Central Park South

City: New York

State: New York

Country:United States

Release id:48225

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Press Release

Island-wide Field Tour: CMG Unveils the Development Momentum of Hainan FTP to the World

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Every year during China’s Qixi Festival, the streets of Baoting in Hainan turn into a bustling carnival of mass water splashing. A unique blend of Li and Miao ethnic intangible cultural heritage and tropical rainforest charm comes alive here. The joyous bustle of water-splashing rituals, the elegant appeal of intangible heritage parades, and the relaxing comfort of rainforest wellness converge at the Hainan Qixian Hot Spring Water-Splashing Festival — one of Hainan’s most lively and down-to-earth folk cultural scenes.

This year, this grand festival gains a new storyteller: A Bus Tour Across China · Hainan Chapter, a convergence media program launched by Yangshipin under the China Media Group (CMG). Conducting an immersive, island-wide field tour along Hainan’s island ring road, the CMG team streams live footage of the vibrant festival celebrations to global audiences. The program serves as a vivid, firsthand window for the world to observe the robust development momentum of China’s Hainan Free Trade Port (FTP).

The spectacular water-splashing festival embodies the fruitful integration of culture and tourism across Hainan. Likewise, the program’s island-wide field tour presents a panorama of the FTP’s industrial layout. As a pivotal benchmark for China’s reform and opening-up in the new era, the Hainan FTP leverages its distinctive resource endowments and adheres to high-quality development. It focuses steady efforts on five core sectors — agricultural seed industry, marine economy, commercial aerospace, green and low-carbon development, and digital trade — to build an open, coordinated and modern industrial system, offering diverse cooperation opportunities for global partners.

Sanya’s Yazhou Bay hosts one of the world’s leading germplasm resource nurseries for wild rice and wild cotton. Ongoing deepening of international scientific research partnerships bolsters global food security. Along the coast of Danzhou, intelligent deep-sea aquaculture cages empower modern marine farming, while deep-sea tech innovation platforms extend exploration into the deep blue, charting a sustainable path for marine economic development. Nestled in Wenchang’s coconut groves, the low-latitude commercial space launch cluster gathers premium industrial resources. Capitalizing on superior geographical location and favorable policies, it broadens new horizons for international aerospace cooperation. Boao’s Dongyu Island is home to China’s first internationally certified zero-carbon demonstration zone in built-up areas, which operates efficiently and provides Chinese solutions for global zero-carbon development standards. On Haikou’s century-old Qilou Old Street, digital technology revitalizes traditional commercial formats, smoothens cross-border trade circulation, and energizes connectivity in global trade and commerce.

From lively folk festivals to frontline industrial development, from ecological conservation practices to opening-up endeavors, CMG’s island-wide bus tour captures far more than Hainan’s remarkable transformation. It narrates a vivid, authentic story of China’s firm commitment to high-level opening-up. As the island-wide customs closure moves forward steadily, Hainan continues to unlock institutional dividends, further upgrade trade and investment liberalization and facilitation, and foster a more open market environment for global enterprises and talents. Drawing on CMG’s overseas communication matrix, A Bus Tour Across China · Hainan Chapter delivers a positive message to the world: sharing the development opportunities of the Hainan FTP and jointly fostering an open, win-win future. The program has garnered widespread attention and favorable feedback both at home and abroad.

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