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What’s the NFT game Tencent & Alibaba Rush into?

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In June 2021, Alibaba and Dunhuang Arts Institute jointly released two NFTs, Dunhuang Flying Sky and Nine Color Deer App skins, which were limited to 16,000 in the world. The works were looted as soon as they were released.

On June 26, 2021, NetEase and Nervina Labs released their first NFT work on Taobao.

On August 3, 2021, Chinese tech giant Tencent’s  NFTs trading platform -Huanhe launched 300 copies “Vinyl Record NFT” authorized by TV program “Thirteen Invitations”, and sold out instantly.

Chinese giants’ capital is vying to chase, and it’s so fierce. So far people can’t help asking, what is NFT?

Meet NFT

NFT is short for Non-fungible Token,which is relative to the concept of Fungible Token (FT), each NFT has a unique and only identification, which is not interchangeable, and the smallest unit is 1 and indivisible.

Generally, BTC, ETH, etc. we familiar with are Fungible Token. For example, BTC everyone owns is same, it’s interchangeable with each other, can also be divided into 0.1, or 0.01 without affecting the value and use.

NFT represents indivisible and non-interchangeable items in reality, such as a real estate certificate, a famous painting, a piece of game equipment and so on. They are all unique, and completely lose their value and practicality after being divided. The most typical are collectibles and artworks. These products with non-fungible genes are digitized and tokenized using blockchain technology, and they have become popular NFTs today.

NFT is one and only

Economics stipulates that currency is a unity equivalent and a carrier of consensus on value. In modern society, personal wealth is no longer measured by currency holdings, but includes the value and quantity of assets under his name. Its assets include but not limited to items with market value such as houses, cars, stocks, etc. In most case, the value carried by an asset often far exceeds the value of the cash value they hold. However, real assets have two major shortcomings: poor liquidity and high cost of confirmation. For example, the determination of the right of a house needs to rely on the registration of the Housing Management Committee to determine the ultimate ownership of the house.

But in the blockchain world, the assets we currently have are BTC, ETH with currency attributes. After meeting demand for monetary assets, a value medium of non-monetary assets will naturally emerge, and this is NFT. Relying on the decentralization, immutability and cryptographic authentication of the blockchain, NFT solves a series of problems of real assets:

• The asset is unique and cannot be faked

• Strong liquidity, real-time trading;

• Cryptography is the confirmation and cannot be tampered with.

In addition, NFT also has features that cryptocurrency does not have. Its unique features can be used for identity certification, item ownership certification, virtual props, etc. NFT makes crypto assets more practical, enabling users to expand the utilization of valuable assets in the form of NFT, and is protected by blockchain technology.

NFT Boom Out

NFT is not a new thing born this year, it has made any public appearances early in 2017, but more regarded as a niche thing within Ethereum.

So, what is the real important promoter of NFT out of the circle?

First, let’s ask a question: How much would a digital picture be? The answer is $69.3 million!

On March 11, 2021, an unknown artist Beeple collaged his daily art work for the past thirteen years into a digital picture called “everyday: the first 5000 days”. At Christie’s, it was sold for $69.3 million, which shocked the world.

Overnight, NFT became the outlet. This 40-year-old American painter also made great fortune overnight. The popularity of NFT has caused a huge sensation in many fields such as art, venture capital, and finance.

Commercial filed such as NBA, Samsung, McDonald’s, Marvel, movie stars, etc. are all releasing their own NFT products, and venture capital industry such as Three Arrows Capital, Signum Capital, NGC Ventures, Coinbase, etc. have begun to invest in this field. Internet giants such as Tencent, JD, Facebook, Twitter, etc. are all laying out the NFT battlefield. The opportunities and challenges brought by NFT are more than that brought by the mobile Internet to the Internet.

From the perspective of business history, iPhone, Amazon, Microsoft, etc. were initially used by industry insiders. After going out of the circle by marketing, products, and the trend of the times, the entire society began to accept them, and they evolved from product for a specific group into mass infrastructure. Although the development of NFT is still at an early stage, the boom out of NFT will continue the historical trajectory and accelerate the application of blockchain technology. It is of great significance for promoting the digitalization of society.

NFT Bright Future

Except crypto artworks, will NFT have wider applications? We can find that NFT will be widely used in the future. For example, the recent popular NFT+DeFi and NFT+game, as well as the concept of meta-universe, are inseparable from the future development of NFT. The physical application of NFT will solve many problems for the society, such as: 

First, intellectual property. NFT can represent a painting, a song, a patent, a film, a photo, or other intellectual property rights. NFT can help each unique thing to register the copyright and help it identify the patent.

Second, physical assets. Real estate such as houses and other physical assets are digitized through NFT. It can be used in financial markets such as the circulation of assets.

Third, records and identification. The unique features of NFT, can be used to verify identity and birth certificates, driver’s licenses, academic certificates, etc., to prevent abuse or tampering.

There will be many physical applications of NFT in the future, which will surely solve various practical problems for the society. Presumably this is the ultimate goal of various giant capitals. As the world’s first physical digital economy token trading platform-BtLux Exchange focuses on the implementation of blockchain scenarios that are closely related to people’s lives.

Different from other cryptocurrencies with no entity value support, BtLux regards the underlying innovation of the blockchain as an important breakthrough in the independent innovation of core technology, and takes the use of blockchain to trade, calculate, and record to promote real economic activities on the chain under supervision. At the same time, realize the market operation and value management of digital assets after the certification, redefine the interest distribution relationship of producers, consumers and participants, and form a brand new financial and business model.

Soon, BtLux will accelerate the integration of NFT and physical enterprises based on years of experience in the implementation of blockchain physical scenarios, provide top-level business architecture design and digital economic model design for physical enterprises, and jointly build “blockchain” + “new ecology”, So that participants in the entire chain can benefit. It would bring tangible benefits to the real economy and the entire society, and be widely recognized by the society, making digital currency a living water, flowing in the real economy, and bringing benefits to the real economy more vitality and new power.

NFT is a new world brought about by the technological explosion era, and the digitalization process of the real world in the next ten years will also be greatly accelerated. In the future, only when NFT accelerates the deep integration of the real economy and the digital economy, the technological value of the blockchain will gradually emerge in this process. It will be able to bring new business models and reconstruct distribution models, market structures, organizational forms, and industry relationships to promote human beings to a new era of digital civilization, and in that, BtLux will become an indispensable promoter.

BtLux Official website: https://www.btlux.top/

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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Said Abulafia on What a Bakery Founded in 1879 Can Teach Modern Businesses

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Tel Aviv–Jaffa business leader Said Abulafia shares lessons from a historic Arab family-owned bakery that has served customers for nearly 150 years.

Tel Aviv–jaffa, Israel, 22nd July 2026, ZEX PR WIRE Most businesses do not make it to ten years. According to the U.S. Bureau of Labor Statistics, only 34.7% of private-sector establishments born in 2013 were still operating in 2023. Family businesses face another challenge: only about 30% transition to the second generation, and roughly 12% remain viable into the third.

That makes Abulafia Bakery’s history unusual. Founded in Jaffa in 1879, the historic Arab family-owned bakery has operated for nearly 150 years through political change, economic pressure, shifting customer habits, and several generations of family leadership.

Said Abulafia believes the bakery’s long history offers practical lessons for modern businesses trying to survive.

“When people hear that the bakery started in 1879, they think about history,” says Abulafia. “I think about responsibility. Every generation had to make decisions that kept the business alive. That is the real lesson.”

Longevity Starts With Trust

For Abulafia, the bakery’s staying power begins with customer trust. Customers return because they know what to expect. They recognize the product, the place, and the experience.

Modern businesses often focus on attention. Abulafia believes trust matters more.

“A customer who comes once is important,” he says. “A customer who comes back with their children or grandchildren tells you something much deeper. It means the business became part of their routine.”

That kind of loyalty is not built by a single strong campaign. It is built through years of consistency.

Consistency Is Not Old-Fashioned

In a fast-moving business environment, consistency can sound plain. Abulafia sees it differently.

For a bakery, consistency is operational. Ingredients must be reliable. Production has to stay controlled. Service has to feel familiar. Small changes are noticed quickly.

“If something changes in the product, regular customers know,” he says. “They may not explain it in technical terms, but they feel it. That is why consistency is not just a nice idea. It is part of the business model.”

Adaptation Without Losing Identity

Abulafia says one of the biggest challenges for heritage businesses is knowing what to change and what to protect.

A business founded in 1879 cannot operate exactly as it did in earlier generations. Costs change. Customer behavior changes. Competition changes. Operations must improve.

At the same time, moving too far from the core identity can weaken what has kept the business going.

“You have to modernize carefully,” says Abulafia. “If you change everything, you lose the reason people trusted you. If you change nothing, you fall behind. The work is finding the line between the two.”

What Modern Businesses Can Learn

Abulafia believes the bakery’s history offers several lessons that extend beyond hospitality.

First, businesses need a clear core. They should understand what customers return for and protect it.

Second, growth should not come before stability. A weak system becomes harder to manage as it expands.

Third, businesses should listen to repeat customers. Long-term customers often notice operational problems before leadership does.

“People talk a lot about innovation,” he says. “But sometimes the best information comes from a customer who has been coming to you for 20 years and notices when something feels different.”

Pressure Reveals Weakness

The bakery has faced many periods of uncertainty, including the COVID-19 pandemic, supply disruptions, rising costs, and fluctuating demand. Abulafia says those periods forced the business to simplify and strengthen its systems.

“When conditions are easy, you can ignore problems,” he says. “When pressure comes, every weakness becomes visible. That is when you either fix the system or keep repeating the same mistakes.”

For Abulafia, pressure is not only a challenge. It is a test of how well a business is built.

A Call to Study Businesses That Last

Abulafia encourages entrepreneurs, operators, and family business owners to study long-running businesses, not only fast-growing ones.

Many modern business stories focus on rapid scale. Abulafia believes there is equal value in studying enduring companies.

“A business that lasts for generations has already answered questions many newer businesses are still trying to solve,” he says. “How do you keep trust? How do you adapt? How do you stay useful to people over time?”

Call to Action

Abulafia encourages business owners to take practical steps:

  • Identify what customers truly return for

  • Protect the parts of the business that create trust

  • Make changes gradually and measure the impact

  • Listen closely to long-term customers

  • Build operations that can survive difficult periods

“Longevity is not one big decision,” he says. “It is many small decisions made well over time.”

About Said Abulafia

Said Abulafia is a Tel Aviv–Jaffa-based business leader involved with Abulafia Bakery, a historic Arab family-owned bakery established in Jaffa in 1879. His work focuses on preserving the bakery’s legacy while adapting operations for modern customers, changing markets, and long-term continuity.

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Knot Expands into Canada, Partnering with RBC, the Country’s Largest Bank

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New York City, NY, USA, July 22nd, 2026, FinanceWire

Knot, the leading merchant connectivity platform, has announced its partnership with RBC, Canada’s largest bank, to make RBC cards the default payment method for millions of cardholders wherever they spend. Using Knot’s CardSwitcher, RBC cardholders can set their RBC card as the saved payment method at their favorite merchants directly from the RBC mobile app, without manually entering card details. The partnership marks Knot’s first expansion beyond the United States.

Keeping RBC Top of Wallet

One of the hardest moments in payments is the first one. When a cardholder gets a new RBC card, putting it to use means hunting down every merchant where a card is already saved and updating each one by hand, so a new card often sits idle for weeks before it sees real spend. The partnership removes that friction. From the RBC app, cardholders add their RBC card to their preferred merchants in a few taps and set it as the saved payment method at the places they already spend, from the day the card is in hand.

For RBC, that means a card that goes to work immediately instead of waiting to be activated across a cardholder’s everyday spend. Placing the card as the default at the merchants cardholders use most keeps it top of wallet, turning a new RBC card from an occasional choice into a go-to payment method from the start and driving repeat spend and deeper loyalty to RBC.

Expanding into Canada with the Country’s Largest Bank

For years, Knot has built the merchant connectivity layer across the United States, linking the people, financial institutions, and merchants behind everyday spend. RBC is where that infrastructure goes international for the first time. Canada is Knot’s first market beyond the U.S., and launching it with the country’s largest bank sets the standard for every market that follows.

RBC did not become Canada’s largest bank by standing still. They move early, they invest in their clients, and they push the industry forward. That is exactly the kind of partner Knot wants to build alongside, and the reason RBC is the right first step into a new market. Bringing CardSwitcher to Canadian cardholders is the start of a longer roadmap, both for what Knot and RBC build together and for where Knot goes next.

About RBC

Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Its success comes from the 101,000+ employees who leverage their imaginations and insights to bring the company’s vision, values, and strategy to life so it can help its clients thrive and communities prosper. As Canada’s biggest bank, and one of the largest in the world based on market capitalization, RBC has a diversified business model with a focus on innovation and providing exceptional experiences to its more than 19 million clients in Canada, the U.S., and 27 other countries. Learn more at rbc.com.

About Knot

Knot is the leading merchant connectivity platform, simplifying how consumers, merchants, and financial institutions interact. CardSwitcher is the foundation of Knot’s product suite, letting users update and manage card-on-file payments across hundreds of merchants. Building on the same connectivity infrastructure, TransactionLink delivers SKU-level transaction data, and SubManager gives users a single place to view and manage their subscriptions. By removing friction at every step, Knot helps financial institutions grow engagement, loyalty, and spend.

Users can learn more at KnotAPI.com and connect with Knot on X (@KnotAPIs) and LinkedIn (LinkedIn.com/company/KnotAPI).

Contact

Head of Growth
Jose Del Real
Knot
press@knotapi.com

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Press Release

RedotPay Recognized as One of the World’s Top Fintech Companies by CNBC

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New York City, USA, July 22nd, 2026, FinanceWire

RedotPay, a global stablecoin-based payment fintech, today announced it has been named to CNBC’s World’s Top Fintech Companies 2026 list, in the Payments category. RedotPay’s inclusion in the prestigious list reflects the growth of the company, which is the global leader in stablecoin consumer payments by volume and has over eight million users.

The list is compiled independently by CNBC and Statista, based on the past year’s performance data. Now in its fourth edition, the list honors 500 companies across nine market segments — Payments, Wealth Technology, Neobanking, Alternative Financing, Digital Assets, Enterprise Fintech, Insurtech, Regtech, and Others. For each segment, performance indicators and other metrics were used to evaluate and select companies for inclusion on the list.

“We’re honored to be recognized as a leading payments fintech company by CNBC and Statista. Stablecoin-powered payments are quickly becoming trusted by millions around the world, especially among those who don’t have reliable access to traditional banking infrastructure. We remain focused on making everyday stablecoin payments accessible to many more around the world,” said Michael Gao, CEO and Co-Founder of RedotPay.

The recognition reflects RedotPay’s continued focus on making stablecoin payments accessible, reliable, and compliant for customers and businesses globally. The company recently surpassed $1bn in monthly total payment volume. Its investors include Goodwater, Galaxy, Pantera, and Lightspeed.

About RedotPay

RedotPay is a global stablecoin-based payment fintech that integrates blockchain solutions with traditional banking and finance infrastructure. Our intuitive platform empowers millions around the world to spend and send digital assets, ensuring faster, more accessible and inclusive financial services. RedotPay advances financial inclusion for the unbanked and supports crypto enthusiasts, driving global adoption of secure and flexible stablecoin-powered financial solutions to bring crypto to real life. For more information, visit www.redotpay.com.

Contact

RedotPay
press@redotpay.com

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