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What’s the NFT game Tencent & Alibaba Rush into?

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In June 2021, Alibaba and Dunhuang Arts Institute jointly released two NFTs, Dunhuang Flying Sky and Nine Color Deer App skins, which were limited to 16,000 in the world. The works were looted as soon as they were released.

On June 26, 2021, NetEase and Nervina Labs released their first NFT work on Taobao.

On August 3, 2021, Chinese tech giant Tencent’s  NFTs trading platform -Huanhe launched 300 copies “Vinyl Record NFT” authorized by TV program “Thirteen Invitations”, and sold out instantly.

Chinese giants’ capital is vying to chase, and it’s so fierce. So far people can’t help asking, what is NFT?

Meet NFT

NFT is short for Non-fungible Token,which is relative to the concept of Fungible Token (FT), each NFT has a unique and only identification, which is not interchangeable, and the smallest unit is 1 and indivisible.

Generally, BTC, ETH, etc. we familiar with are Fungible Token. For example, BTC everyone owns is same, it’s interchangeable with each other, can also be divided into 0.1, or 0.01 without affecting the value and use.

NFT represents indivisible and non-interchangeable items in reality, such as a real estate certificate, a famous painting, a piece of game equipment and so on. They are all unique, and completely lose their value and practicality after being divided. The most typical are collectibles and artworks. These products with non-fungible genes are digitized and tokenized using blockchain technology, and they have become popular NFTs today.

NFT is one and only

Economics stipulates that currency is a unity equivalent and a carrier of consensus on value. In modern society, personal wealth is no longer measured by currency holdings, but includes the value and quantity of assets under his name. Its assets include but not limited to items with market value such as houses, cars, stocks, etc. In most case, the value carried by an asset often far exceeds the value of the cash value they hold. However, real assets have two major shortcomings: poor liquidity and high cost of confirmation. For example, the determination of the right of a house needs to rely on the registration of the Housing Management Committee to determine the ultimate ownership of the house.

But in the blockchain world, the assets we currently have are BTC, ETH with currency attributes. After meeting demand for monetary assets, a value medium of non-monetary assets will naturally emerge, and this is NFT. Relying on the decentralization, immutability and cryptographic authentication of the blockchain, NFT solves a series of problems of real assets:

• The asset is unique and cannot be faked

• Strong liquidity, real-time trading;

• Cryptography is the confirmation and cannot be tampered with.

In addition, NFT also has features that cryptocurrency does not have. Its unique features can be used for identity certification, item ownership certification, virtual props, etc. NFT makes crypto assets more practical, enabling users to expand the utilization of valuable assets in the form of NFT, and is protected by blockchain technology.

NFT Boom Out

NFT is not a new thing born this year, it has made any public appearances early in 2017, but more regarded as a niche thing within Ethereum.

So, what is the real important promoter of NFT out of the circle?

First, let’s ask a question: How much would a digital picture be? The answer is $69.3 million!

On March 11, 2021, an unknown artist Beeple collaged his daily art work for the past thirteen years into a digital picture called “everyday: the first 5000 days”. At Christie’s, it was sold for $69.3 million, which shocked the world.

Overnight, NFT became the outlet. This 40-year-old American painter also made great fortune overnight. The popularity of NFT has caused a huge sensation in many fields such as art, venture capital, and finance.

Commercial filed such as NBA, Samsung, McDonald’s, Marvel, movie stars, etc. are all releasing their own NFT products, and venture capital industry such as Three Arrows Capital, Signum Capital, NGC Ventures, Coinbase, etc. have begun to invest in this field. Internet giants such as Tencent, JD, Facebook, Twitter, etc. are all laying out the NFT battlefield. The opportunities and challenges brought by NFT are more than that brought by the mobile Internet to the Internet.

From the perspective of business history, iPhone, Amazon, Microsoft, etc. were initially used by industry insiders. After going out of the circle by marketing, products, and the trend of the times, the entire society began to accept them, and they evolved from product for a specific group into mass infrastructure. Although the development of NFT is still at an early stage, the boom out of NFT will continue the historical trajectory and accelerate the application of blockchain technology. It is of great significance for promoting the digitalization of society.

NFT Bright Future

Except crypto artworks, will NFT have wider applications? We can find that NFT will be widely used in the future. For example, the recent popular NFT+DeFi and NFT+game, as well as the concept of meta-universe, are inseparable from the future development of NFT. The physical application of NFT will solve many problems for the society, such as: 

First, intellectual property. NFT can represent a painting, a song, a patent, a film, a photo, or other intellectual property rights. NFT can help each unique thing to register the copyright and help it identify the patent.

Second, physical assets. Real estate such as houses and other physical assets are digitized through NFT. It can be used in financial markets such as the circulation of assets.

Third, records and identification. The unique features of NFT, can be used to verify identity and birth certificates, driver’s licenses, academic certificates, etc., to prevent abuse or tampering.

There will be many physical applications of NFT in the future, which will surely solve various practical problems for the society. Presumably this is the ultimate goal of various giant capitals. As the world’s first physical digital economy token trading platform-BtLux Exchange focuses on the implementation of blockchain scenarios that are closely related to people’s lives.

Different from other cryptocurrencies with no entity value support, BtLux regards the underlying innovation of the blockchain as an important breakthrough in the independent innovation of core technology, and takes the use of blockchain to trade, calculate, and record to promote real economic activities on the chain under supervision. At the same time, realize the market operation and value management of digital assets after the certification, redefine the interest distribution relationship of producers, consumers and participants, and form a brand new financial and business model.

Soon, BtLux will accelerate the integration of NFT and physical enterprises based on years of experience in the implementation of blockchain physical scenarios, provide top-level business architecture design and digital economic model design for physical enterprises, and jointly build “blockchain” + “new ecology”, So that participants in the entire chain can benefit. It would bring tangible benefits to the real economy and the entire society, and be widely recognized by the society, making digital currency a living water, flowing in the real economy, and bringing benefits to the real economy more vitality and new power.

NFT is a new world brought about by the technological explosion era, and the digitalization process of the real world in the next ten years will also be greatly accelerated. In the future, only when NFT accelerates the deep integration of the real economy and the digital economy, the technological value of the blockchain will gradually emerge in this process. It will be able to bring new business models and reconstruct distribution models, market structures, organizational forms, and industry relationships to promote human beings to a new era of digital civilization, and in that, BtLux will become an indispensable promoter.

BtLux Official website: https://www.btlux.top/

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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Karunamaya Vesna Blazhevska sets a personal challenge: seven days of small climate action

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New York City, NY, 4th September 2026, ZEX PR WIRE, Karunamaya Vesna Blazhevska has worked within United Nations Sustainable Development communications since 2008. Her work involves helping large, complicated ideas about the environment and international cooperation reach ordinary readers. She has decided to turn some of that thinking into a short, practical challenge that anyone can try, using seven days as the frame.

The idea is simple. Each day points to one Sustainable Development Goal and one small action tied to it. Nothing on the list requires special equipment or money. Blazhevska says she designed it that way on purpose.

“Big goals get people excited for a week and then they quit,” she says. “I wanted something a person could actually keep doing after the challenge ends.”

The seven-day plan

Day 1, climate action. Skip one car or rideshare trip. Walk, bike, or take transit instead.

Day 2, affordable and clean energy. Unplug devices that sit idle overnight. Blazhevska points out that standby power adds up over a year, even if it feels small on any single day.

Day 3, quality education. Spend twenty minutes reading about one environmental topic you do not already understand well. She suggests picking something specific, like ocean plastic or soil health, rather than a broad subject.

Day 4, gender equality. Support or promote the work of a woman colleague or a woman-led project you respect. Blazhevska frames this as a habit of attention, not a one-time gesture.

Day 5, responsible consumption. Try one full meatless day. This is the piece of the challenge closest to her own life. She has been vegetarian since 1991, avoiding meat and fish while still eating cheese, eggs, and yogurt. “I’m not asking anyone to do what I do for thirty-five years,” she says. “I’m asking for one day, to see how it feels.”

Day 6, life below water. Cut back on single-use plastic for the day. Bring a reusable bottle or bag instead of a new one.

Day 7, peace. Have one respectful conversation with someone whose views differ from yours, without trying to change their mind. Blazhevska sees this as connected to her interest in harmony among different faiths and backgrounds. “Peace starts in small exchanges before it shows up anywhere bigger,” she says.

Why she built it around small steps

Blazhevska says her communications work has taught her that people respond to specifics, not slogans. A goal like “protect the climate” is hard to act on directly. Turning off a device or skipping a car trip is not.

She also says the challenge reflects something she has learned from her own long-standing habits. Her vegetarian diet has lasted more than three decades not because she set out to prove something, but because it became ordinary. She hopes the same happens with small climate habits: that they stop feeling like a challenge and become routine.

“None of these seven days ask for something dramatic,” she says. “They ask for something repeatable.”

How to take part

Blazhevska is encouraging people to pick any single day from the list and try it this week, rather than waiting to start all seven at once. She says starting small and staying consistent matters more than doing everything at once.

She also notes the challenge is meant to be shared informally, among coworkers, friends, or community groups, rather than tracked through any formal program. “The point isn’t a certificate,” she says. “The point is that seven habits are easier to keep than one big promise.”

To read the full interview, visit the website here.

About Karunamaya Vesna Blazhevska

Karunamaya Vesna Blazhevska is a Communications Assistant with the United Nations Department of Global Communications, based in New York City. She has worked there since 2008, with a focus on communication tied to sustainable development and international cooperation. She holds a degree in Economics from the Faculty of Economics in Skopje, part of Ss. Cyril and Methodius University in North Macedonia, and grew up in what was then Yugoslavia. She has been a vegetarian since 1991 and has a long-standing interest in spirituality, peace, and harmony among different faiths.

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Ned Curic Highlights Customer-First Approach to Technology and Product Development

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Stellantis technology executive emphasizes practical innovation, integrated engineering and the importance of building technology around real customer needs.

Illinois, CA, 4th September 2026, ZEX PR WIRE, As artificial intelligence, advanced computing and connected technologies become increasingly important to product development, Ned Curic believes the value of innovation should still be measured by a straightforward standard: whether it makes the product better for the person using it.

Curic, who is responsible for Product Development & Technology at Stellantis and is a member of the Stellantis Leadership Team, has spent his career working across engineering, software and automotive technology.

His approach places the customer at the center of technology decisions rather than treating new technology as an objective on its own.

“Technology only matters if it makes life better for people,” Curic has said.

The principle has become increasingly relevant as companies gain access to more powerful artificial intelligence, computing systems and development tools. The challenge is no longer simply whether a technology can be built or incorporated into a product. Companies must determine where it creates meaningful improvements for customers.

Building Technology Around the Product

For the automotive industry, that distinction is especially important.

Modern vehicles bring together mechanical engineering, electronics, computing, software, design, manufacturing and increasingly sophisticated artificial intelligence. Customers, however, experience those individual technologies as one product.

Curic has publicly emphasized the importance of viewing the vehicle as a complete system rather than allowing any individual technology to become the product’s defining purpose.

That philosophy also influences how Stellantis approaches product development.

In February 2025, Stellantis integrated its software activities into the Product Development & Technology organization led by Curic. The company said the change was intended to streamline the process of bringing products and services to market across its brands and markets.

The organizational structure brings technologies that increasingly influence the customer experience closer to the broader engineering and product-development process.

Rather than separating software from the rest of vehicle development, the approach reflects the reality that customers ultimately judge how all parts of a vehicle work together.

From Technical Capability to Customer Value

The rapid development of artificial intelligence provides another example of the distinction between technical capability and practical value.

Stellantis has been exploring AI across areas including engineering, manufacturing, vehicle technology and customer interaction.

Curic has consistently framed those efforts around tangible results.

When Stellantis expanded its collaboration with Mistral AI in 2025, Curic said the companies were exploring applications of artificial intelligence that could enhance product development and the customer experience while delivering real benefits.

That focus places a higher standard on innovation than novelty alone.

A new technology may be technically impressive, but its long-term value depends on whether it can improve quality, simplify an experience, accelerate development, increase capability or address another genuine customer or business need.

The same principle applies as AI becomes a larger part of engineering and product-development workflows.

Technology can help teams analyze information, test ideas, improve development processes and create new experiences. The objective, however, remains the product rather than the technology used to create it.

Innovation Requires Integration

Curic’s perspective has been shaped by a career spanning several technology-intensive industries.

He began his career in Engineering Systems at Northrop Grumman in 1996 before joining Microsoft in 2000, where he held positions in consulting, product, security and advisory functions.

He entered the automotive industry in 2013 as Group Vice President and Chief Technology Officer at Toyota Motor North America. In 2015, he became a co-founder of Toyota Connected, serving as Executive Vice President, Technical Director and Board Member.

Curic joined Amazon in 2017 as Vice President of Alexa Automotive, spearheading the company’s efforts in the automotive industry.

In August 2021, he joined Stellantis as Chief Technology Officer. His responsibilities later expanded to encompass engineering and research and development before Stellantis brought software activities into the Product Development & Technology organization in 2025.

Across those roles, Curic has worked in environments where multiple technologies, teams and disciplines must contribute to a single product or customer experience.

That experience underpins an approach to innovation based on integration rather than technology in isolation.

A Practical Standard for Emerging Technology

The number of technologies available to product-development organizations will continue to grow.

Artificial intelligence is advancing rapidly. Computing capability continues to increase. Development tools are becoming more sophisticated, and vehicles are incorporating increasingly complex electronics and connected functions.

For Curic, those developments do not change the fundamental purpose of technology.

The relevant questions remain practical ones: Does it improve the product? Does it make something easier for the customer? Does it solve a genuine problem? Does it enable an experience that people actually value?

Those questions can also help organizations distinguish lasting innovation from short-term technology trends.

The companies best positioned to benefit from emerging technologies may therefore be those that are most selective about how they use them—integrating technology where it improves the complete product rather than adding capability simply because it is available.

As the automotive industry continues to evolve, Curic’s approach keeps the emphasis on an outcome that is easy to understand even when the technology behind it is increasingly complex: building better products for the people who use them.

About Ned Curic

Ned Curic is responsible for Product Development & Technology at Stellantis and is a member of the Stellantis Leadership Team. He previously served as Vice President of Alexa Automotive at Amazon, Group Vice President and Chief Technology Officer at Toyota Motor North America, and held roles in consulting, product, security and advisory functions at Microsoft. He began his career in Engineering Systems at Northrop Grumman.

Curic studied Informatics and Computer Science and received an MBA from Pepperdine University’s George L. Graziadio School of Business and Management in 2012.

For more information, visit NedCuric.com.

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Publishberry Launches AI-Powered Platform to Automate the Entire Blogging Workflow

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New SaaS platform handles keyword research, content planning, SEO writing, visuals, and CMS publishing in one automated workflow

London, United Kingdom, 4th September 2026, ZEX PR WIRE— Publishberry, an AI-powered blogging and content automation platform, has launched to help businesses research, create, optimize, and publish high-quality blog content more consistently.

Publishberry brings the entire blogging workflow into one platform. After a user enters their website address, the software analyzes the site’s niche, audience, existing content, keyword footprint, and brand voice. It then identifies promising keyword opportunities and creates a tailored editorial calendar based on search demand, competitive gaps, seasonality, and ranking potential.

The platform produces long-form articles with structured headings, metadata, internal links, citations, and relevant visuals. Content can be reviewed and edited before publication, or businesses can enable autopilot to publish approved articles directly to their website according to a chosen schedule.

“Many businesses understand the value of content marketing but struggle to publish consistently,” said Uwe Dreissigacker, co-founder of Publishberry. “Publishberry was created to remove the operational work behind blogging. Instead of coordinating separate tools for research, planning, writing, images, optimization, and publishing, businesses can manage the entire process in one place.”

Uwe Dreissigacker brings nearly two decades of experience in the SEO and link-building industry to Publishberry. He also runs Linkhandy, where he provides bespoke link-building solutions designed to help SaaS and technology companies improve their organic search visibility.

Publishberry is designed for SaaS companies, startups, small businesses, marketing teams, bloggers, and agencies that want to grow organic traffic without building a large internal content operation. The platform can also help agencies manage content production across multiple clients or websites.

Key Publishberry capabilities include:

  • Automated keyword research and competitor-gap analysis

  • Semantic keyword clustering and opportunity prioritization

  • Rolling content calendars based on the user’s publishing frequency

  • Long-form articles written to match an existing brand voice

  • SEO scoring, metadata, schema, citations, and internal linking

  • AI-generated hero images and supporting visuals

  • Editing, rewriting, approval, and team-review workflows

  • Manual or fully automated CMS publishing

  • Content-performance and keyword-rank tracking

  • Support for WordPress, Webflow, Ghost, Shopify, HubSpot, Wix, Drupal, and custom integrations

Publishberry offers three monthly plans. Starter costs $49 per month and includes four articles, Growth costs $99 per month and includes 12 articles, and Scale costs $149 per month and includes 30 articles. A seven-day free trial is available without requiring a credit card.

About Publishberry

Publishberry is an AI-powered blogging platform that automates keyword research, content planning, article writing, SEO optimization, visual creation, and CMS publishing. The platform helps businesses maintain a consistent publishing schedule and build organic traffic without relying on a complicated collection of writers, agencies, and disconnected software tools.

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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