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What’s the NFT game Tencent & Alibaba Rush into?

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In June 2021, Alibaba and Dunhuang Arts Institute jointly released two NFTs, Dunhuang Flying Sky and Nine Color Deer App skins, which were limited to 16,000 in the world. The works were looted as soon as they were released.

On June 26, 2021, NetEase and Nervina Labs released their first NFT work on Taobao.

On August 3, 2021, Chinese tech giant Tencent’s  NFTs trading platform -Huanhe launched 300 copies “Vinyl Record NFT” authorized by TV program “Thirteen Invitations”, and sold out instantly.

Chinese giants’ capital is vying to chase, and it’s so fierce. So far people can’t help asking, what is NFT?

Meet NFT

NFT is short for Non-fungible Token,which is relative to the concept of Fungible Token (FT), each NFT has a unique and only identification, which is not interchangeable, and the smallest unit is 1 and indivisible.

Generally, BTC, ETH, etc. we familiar with are Fungible Token. For example, BTC everyone owns is same, it’s interchangeable with each other, can also be divided into 0.1, or 0.01 without affecting the value and use.

NFT represents indivisible and non-interchangeable items in reality, such as a real estate certificate, a famous painting, a piece of game equipment and so on. They are all unique, and completely lose their value and practicality after being divided. The most typical are collectibles and artworks. These products with non-fungible genes are digitized and tokenized using blockchain technology, and they have become popular NFTs today.

NFT is one and only

Economics stipulates that currency is a unity equivalent and a carrier of consensus on value. In modern society, personal wealth is no longer measured by currency holdings, but includes the value and quantity of assets under his name. Its assets include but not limited to items with market value such as houses, cars, stocks, etc. In most case, the value carried by an asset often far exceeds the value of the cash value they hold. However, real assets have two major shortcomings: poor liquidity and high cost of confirmation. For example, the determination of the right of a house needs to rely on the registration of the Housing Management Committee to determine the ultimate ownership of the house.

But in the blockchain world, the assets we currently have are BTC, ETH with currency attributes. After meeting demand for monetary assets, a value medium of non-monetary assets will naturally emerge, and this is NFT. Relying on the decentralization, immutability and cryptographic authentication of the blockchain, NFT solves a series of problems of real assets:

• The asset is unique and cannot be faked

• Strong liquidity, real-time trading;

• Cryptography is the confirmation and cannot be tampered with.

In addition, NFT also has features that cryptocurrency does not have. Its unique features can be used for identity certification, item ownership certification, virtual props, etc. NFT makes crypto assets more practical, enabling users to expand the utilization of valuable assets in the form of NFT, and is protected by blockchain technology.

NFT Boom Out

NFT is not a new thing born this year, it has made any public appearances early in 2017, but more regarded as a niche thing within Ethereum.

So, what is the real important promoter of NFT out of the circle?

First, let’s ask a question: How much would a digital picture be? The answer is $69.3 million!

On March 11, 2021, an unknown artist Beeple collaged his daily art work for the past thirteen years into a digital picture called “everyday: the first 5000 days”. At Christie’s, it was sold for $69.3 million, which shocked the world.

Overnight, NFT became the outlet. This 40-year-old American painter also made great fortune overnight. The popularity of NFT has caused a huge sensation in many fields such as art, venture capital, and finance.

Commercial filed such as NBA, Samsung, McDonald’s, Marvel, movie stars, etc. are all releasing their own NFT products, and venture capital industry such as Three Arrows Capital, Signum Capital, NGC Ventures, Coinbase, etc. have begun to invest in this field. Internet giants such as Tencent, JD, Facebook, Twitter, etc. are all laying out the NFT battlefield. The opportunities and challenges brought by NFT are more than that brought by the mobile Internet to the Internet.

From the perspective of business history, iPhone, Amazon, Microsoft, etc. were initially used by industry insiders. After going out of the circle by marketing, products, and the trend of the times, the entire society began to accept them, and they evolved from product for a specific group into mass infrastructure. Although the development of NFT is still at an early stage, the boom out of NFT will continue the historical trajectory and accelerate the application of blockchain technology. It is of great significance for promoting the digitalization of society.

NFT Bright Future

Except crypto artworks, will NFT have wider applications? We can find that NFT will be widely used in the future. For example, the recent popular NFT+DeFi and NFT+game, as well as the concept of meta-universe, are inseparable from the future development of NFT. The physical application of NFT will solve many problems for the society, such as: 

First, intellectual property. NFT can represent a painting, a song, a patent, a film, a photo, or other intellectual property rights. NFT can help each unique thing to register the copyright and help it identify the patent.

Second, physical assets. Real estate such as houses and other physical assets are digitized through NFT. It can be used in financial markets such as the circulation of assets.

Third, records and identification. The unique features of NFT, can be used to verify identity and birth certificates, driver’s licenses, academic certificates, etc., to prevent abuse or tampering.

There will be many physical applications of NFT in the future, which will surely solve various practical problems for the society. Presumably this is the ultimate goal of various giant capitals. As the world’s first physical digital economy token trading platform-BtLux Exchange focuses on the implementation of blockchain scenarios that are closely related to people’s lives.

Different from other cryptocurrencies with no entity value support, BtLux regards the underlying innovation of the blockchain as an important breakthrough in the independent innovation of core technology, and takes the use of blockchain to trade, calculate, and record to promote real economic activities on the chain under supervision. At the same time, realize the market operation and value management of digital assets after the certification, redefine the interest distribution relationship of producers, consumers and participants, and form a brand new financial and business model.

Soon, BtLux will accelerate the integration of NFT and physical enterprises based on years of experience in the implementation of blockchain physical scenarios, provide top-level business architecture design and digital economic model design for physical enterprises, and jointly build “blockchain” + “new ecology”, So that participants in the entire chain can benefit. It would bring tangible benefits to the real economy and the entire society, and be widely recognized by the society, making digital currency a living water, flowing in the real economy, and bringing benefits to the real economy more vitality and new power.

NFT is a new world brought about by the technological explosion era, and the digitalization process of the real world in the next ten years will also be greatly accelerated. In the future, only when NFT accelerates the deep integration of the real economy and the digital economy, the technological value of the blockchain will gradually emerge in this process. It will be able to bring new business models and reconstruct distribution models, market structures, organizational forms, and industry relationships to promote human beings to a new era of digital civilization, and in that, BtLux will become an indispensable promoter.

BtLux Official website: https://www.btlux.top/

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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Press Release

Seospidy’s Digital Marketing Work Helps Cleanz24 Cross 100 Stores Across India

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New Delhi, India, August 3rd, 2026, ZEX PR WIRE— Cleanz24, the laundry and dry-cleaning franchise, has just crossed the 100-store mark across India. Behind a good part of that growth is Seospidy, the Delhi-based digital marketing and web design agency that’s been running Cleanz24’s online presence for the past several years — store by store, city by city.

Franchise businesses run into a problem that single-location businesses don’t: every new outlet needs to show up in its own local search results, but the brand still has to look and feel like one company everywhere. Get that balance wrong, and you either water down the brand or leave half your stores invisible to the customers standing three blocks away from them. That’s the gap Seospidy was brought in to close.

“With a franchise like Cleanz24, you’re not marketing one business — you’re marketing a hundred of them under one name,” said a spokesperson for Seospidy. “Someone searching for dry cleaning near them in Pune shouldn’t get a worse experience than someone in Ahmedabad. Every store needs its own visibility, its own reviews, its own local ranking — and none of it can feel disconnected from the brand.”

Seospidy’s work with Cleanz24 covers a fairly wide stretch of what franchise digital marketing actually involves. That includes setting up and optimizing Google Business Profiles for each outlet, building city- and locality-specific landing pages instead of one generic “find a store” page, running paid search and social campaigns tuned to local search intent, and managing a lead funnel that routes franchise inquiries and customer bookings to the right place. None of this is unusual on its own — what’s harder is doing it consistently across 100-plus locations without the whole thing turning into a mess of duplicate content and inconsistent branding.

That consistency is part of why Cleanz24 has been able to scale as fast as it has. Franchise growth lives or dies on two things: how easy it is for a new franchisee to get their store visible from day one, and how well the brand converts inquiries into paying customers once people find it. Seospidy built templated but locally-optimized web pages for each new store, so a fresh outlet doesn’t start from zero on search visibility — it inherits a structure that already works, tailored to the store’s neighborhood and search behavior.

“The biggest mistake we see with franchise marketing is treating every location like a mini version of the corporate website,” the spokesperson added. “That doesn’t rank locally, and it doesn’t convert either. People want to know a laundry service is actually near them and actually reliable — not just that the brand exists.”

Cleanz24’s expansion to over 100 stores pan-India puts it among the more visible names in the country’s organized laundry and dry-cleaning sector, a category that’s still largely served by unorganized local players. Seospidy’s role has been to make sure that as the brand adds locations, its digital footprint scales at the same pace — rather than lagging behind store openings, which is a common failure point for fast-growing franchise chains.

The rollout hasn’t looked the same in every city. A store opening in a metro with heavy existing competition needs a different keyword and content strategy than one opening in a smaller city where Cleanz24 might be the first organized laundry brand locals have seen. Seospidy’s approach has been to build a repeatable framework — a checklist of what every new store needs online, from Business Profile setup to review requests to local landing page content — and then adjust the specifics store by store rather than applying a single national template everywhere. That’s slower than a blanket rollout, but it’s part of why individual stores have been able to start showing up in local search within weeks of opening rather than months.

Tracking has also had to happen at the store level, not just the brand level. Seospidy monitors call volume, booking requests, and review counts per outlet, which lets the Cleanz24 team see which new locations are ramping up on schedule and which ones need extra attention — whether that’s more local content, more review outreach, or adjusted ad spend for that specific market.

Seospidy operates as a full-service digital marketing and web design agency working with businesses across Delhi NCR and beyond. Its service lines include website design company in Gurgaon work for businesses across the city, website designing in Faridabad for local and regional brands, and website design company in Noida projects for companies expanding their digital presence in the NCR belt. The agency also runs a website design company in Greater Noida practice for businesses in the newer development corridors, alongside its affordable SEO company in Delhi services for businesses that need visibility without enterprise-level budgets.

For franchise brands specifically, Seospidy positions its offering around the same problem it solved for Cleanz24: making sure that growth on the ground — new stores, new cities, new franchisees — is matched by growth online, rather than leaving newer locations to fend for themselves in search results.

“A hundred stores is a milestone for Cleanz24, but from where we sit, it’s really a hundred separate local SEO problems that had to be solved without breaking the brand,” the spokesperson said. “That’s the part of franchise marketing that doesn’t get talked about enough.”

Cleanz24 and Seospidy have not disclosed specific figures on lead volume or revenue attributable to the digital marketing engagement, though both companies point to the store count as the clearest external signal of the partnership’s trajectory.

About Seospidy Seospidy is a Delhi NCR-based digital marketing and web design agency offering website design, local SEO, and franchise digital growth services to businesses across India. The agency works with single-location businesses and multi-store franchise brands alike, building out web presence, local search visibility, and lead generation systems tailored to each market.

About Cleanz24 Cleanz24 is a laundry and dry-cleaning franchise operating over 100 stores across India, offering pickup, delivery, and in-store garment care services to customers in cities nationwide.

Media Contact SEOSpidy Web Solution Address: 1816, First Floor, Uday Chand Marg, South Extension 1, New Delhi, India Email: info@seospidy.com

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Press Release

LeverageOne Strengthens Its Integrated Technology Platform for the Brokerage Industry

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Delaware, United States, August 3rd, 2026, FinanceWire

LeverageOne, a technology platform developed for companies connected to the brokerage and trading industry, announced the strengthening of its enterprise software offering.

The platform brings together a range of tools designed to support the commercial, administrative and operational management of brokers, proprietary trading firms, trading academies and other companies connected to the sector.

LeverageOne has been designed as a configurable technology infrastructure, allowing each company to select and adapt the components that correspond to its operational requirements, organizational structure and commercial identity.

A Configurable Software Infrastructure

LeverageOne is designed to reduce the technology fragmentation that may arise when a company needs to engage, implement and coordinate multiple independent systems and technology providers.

Depending on the selected version, contracted configuration and applicable technical availability, the platform may include tools related to:

  • CRM and client management.
  • Administrative and operational back-office.
  • Trading-related interfaces and technology.
  • User, role and permission management.
  • Tools for organizing and monitoring commercial networks.
  • Operational information dashboards.
  • Tools supporting internal risk management.
  • Connectivity with external systems and technology providers.
  • Visual customization under each client’s commercial identity.

The availability of each component may vary depending on the product version, contracted scope, client requirements and the technical or commercial conditions applicable to external integrations.

LeverageOne does not replace the independent providers involved in each company’s technology infrastructure.

Its role is to provide the software layer through which clients may integrate, configure and manage the systems and technology services required for their operations.

Implementation Adapted to Each Company

LeverageOne supports its clients throughout the platform configuration and implementation process.

Depending on the scope of each project, the implementation process may include:

  • Visual identity customization.
  • Module configuration.
  • Creation of users, roles and access profiles.
  • Permission management.
  • Technical integration with systems selected by the client.
  • Technical and operational testing.
  • Training.
  • Launch preparation.
  • Post-implementation support.

Each implementation is structured according to the characteristics of the client company, its business model and its operational requirements.

Where a configuration requires services provided by third parties, the contracting, approval, operation and continued availability of those services will depend on the relevant providers and the agreements entered into by the client company.

An Ecosystem Designed for Integration

LeverageOne seeks to provide a technology foundation from which companies can organize different components of their operations within a unified environment.

The platform’s modular design allows solutions to be implemented progressively, according to the priorities and requirements of each client.

This structure is intended to facilitate the management of users, processes, operational information and technology integrations while maintaining separation between the different corporate environments configured within the platform.

LeverageOne will continue to focus on developing flexible, scalable and adaptable infrastructure for companies connected to the industry.

Technological Nature

LeverageOne is a software and technology infrastructure platform.

LeverageOne does not act as a:

  • Broker or dealer.
  • Financial institution.
  • Exchange or organized market.
  • Liquidity provider.
  • Financial or investment adviser.
  • Investment or portfolio manager.
  • Counterparty to transactions.
  • Regulatory or licensing authority.

LeverageOne does not offer, promote or market financial instruments.

The platform provides technology tools that may be configured and used by independent companies.

Each client retains control over its business model, service configuration, commercial relationships and compliance with the obligations applicable to its activities.

LeverageOne does not grant licenses, registrations, authorizations or regulatory coverage.

The use of the platform does not imply that LeverageOne supervises, certifies, endorses or guarantees the activities, solvency, regulatory status or legal compliance of the companies using its technology.

About LeverageOne

LeverageOne is a configurable technology platform for brokers, proprietary trading firms and other companies connected to the trading industry.

Its ecosystem brings together client-management, back-office, operational, connectivity and business-administration tools within an infrastructure that may be adapted to each client’s identity and requirements.

LeverageOne has been developed to help companies organize their technology infrastructure and reduce their dependence on multiple independent systems.

More information: www.leverageone.tech

Legal Notice

LeverageOne is exclusively a technology platform and does not provide financial, investment or brokerage services.

Companies using LeverageOne technology are independent entities and remain responsible for the configuration and use of their services, as well as for compliance with all legal, regulatory, commercial and consumer-protection obligations applicable to their activities.

The availability of the modules, integrations and functionalities described may vary depending on the product version, contracted configuration, technical implementation and conditions established by external providers.

Nothing contained in this communication constitutes an offer, solicitation, investment recommendation, guarantee of performance, guarantee of commercial results or representation regarding the granting or future granting of any regulatory authorization.

Contact

Mr.
Javier Vasquez Palacios
LeverageOne
info@leverageone.tech
+1 (302) 208-8869

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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Press Release

Digital Heroes publishes 1,000 Plus software buyer guides with a stated rule against invented statistics

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Agency opens its pricing and its editorial standard to public scrutiny across 1,073 industries, from EMS dispatch to grain elevators

United States, 3rd Aug 2026 — Digital Heroes has published buyer guides for 1,073 distinct software categories at blog.digitalheroesco.com , covering operations that rarely get written about seriously: EMS electronic patient care reporting, computer aided dispatch, gas leak survey, dam safety monitoring, court case management, grain elevator operations, aircraft maintenance records and telecommunications revenue assurance among them.

The guides carry an editorial rule the agency has made public: no third-party statistic, study or percentage appears anywhere in the corpus. Every number is either the agency’s own delivery experience, framed as such, or a widely known public fact such as a regulation name or a published platform limit.

The Problem the Guides Address

A buyer evaluating custom software faces a market where almost nobody publishes a price. Vendors gate quotes behind a sales call. Agencies list capabilities instead of costs. The buyer is asked to commit to a discovery process before learning whether the project is a $60,000 build or a $400,000 one.

Every one of the 1,403 buyer guides opens with a cost band in the first paragraph, before any argument for hiring anyone. Each also states the conditions under which a custom build is not justified and an off-the-shelf product is the correct choice.

What the Standard Forbids

The agency publishes the constraints its own writing must satisfy:

  • No invented statistics. No “studies show”, no “% of companies”. Numbers are first-party delivery experience or public fact.
  • No invented claims about named competitors. The guides name real products and criticise them only on grounds a practitioner can verify: configuration ceilings, integration burden, per-seat economics at scale, data portability, reporting rigidity. No invented pricing, feature gaps, customer counts or legal history.
  • A verdict, including “stay where you are”. A guide that always concludes “build custom” is advertising. Guides state who should keep their current system.
  • Honest trade-offs. Every guide lists the disadvantages of a custom build alongside the benefits.

Scale and Structure

  • 1,073 industry buyer guides
  • 330 guides on alternatives to named software products
  • 7,480 city guides across 374 cities and 20 software categories
  • 12,475 question and answer pairs
  • Approximately 2.6 million words of body copy

Each page carries its own generated illustration keyed to that industry’s actual work, structured data for search and AI answer engines, and descriptive alternative text for screen readers.

Quote

“Most people shopping for custom software cannot find out what anything costs until they have sat through a sales call. We decided to put the numbers first and accept that some readers will use them to decide not to hire us. A guide that tells you to keep the software you already have is worth more than one that tells you to buy.”

— Prasun Anand, Digital Heroes

How to Check This

The standard is falsifiable and readers are invited to test it. Search the corpus for “studies show” or for a cited percentage attributed to a third party. Compare the cost bands on any two guides in the same category. Read a guide for software the agency does not sell and see whether it still recommends building.

The guides are free, ungated and require no email address: blog.digitalheroesco.com 

About Digital Heroes

Digital Heroes is a software development agency building custom software, ERP, CRM, web, mobile and commerce systems, operating from New York, Delhi, London, Sydney and Lucknow.

Media Contact

Digital Heroes
Email: contact@digitalheroesco.com
Phone: +1 (917) 998 8141
Website: digitalheroesco.com 

Media Contact

Organization: Digital Heroes

Contact Person: Support team

Website: https://digitalheroesco.com/

Email: Send Email

Country:United States

Release id:47833

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