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VF Developments, LLC Completes Renovations on “The Normandie” a 1960s Era Mid Century Modern Apartment Community Featuring One, Two, and Three-Bedroom Rental Homes in Los Angeles

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United States, 21st Mar 2025 – VF Developments, LLC, a minority and female owned and run company, has completed renovations on “The Normandie” a 1960’s midcentury modern multifamily community.  The apartment community features fourteen newly renovated rental homes with one-, two-, and three-bedroom floorplans.  

VF Developments, LLC acquired the Los Angeles multifamily property located at 111 N Normandie Avenue, Los Angeles, California with the plan of repositioning and adding capital improvements. 111 N Normandie Avenue, located in the heart of central Los Angeles, features a 14-unit, two-story low-rise building with exterior enhancements that include a 1960s retro dingbat sign that complements the natural materials used. Blood red accents the original style wood façade along with main entry doors. 

Inspired by midcentury Modernism architecture, these newly renovated rental homes are located in the heart of Koreatown, and minutes to hip Echo Park and Silverlake, Hollywood, and thriving Downtown Los Angeles. 111 N. Normandie Avenue, located just minutes from the 101 Freeway and Larchmont Village, features a fourteen-unit, two-story low-rise building with enhanced modern architecture and a gray cement shade base and accents of earth tone colors.

Carefully restored and designed by a renowned LA designer, these late 1960s modern luxury rental homes feature keyless entry door locks to spacious one, two and three-bedroom floor plans with newly renovated kitchen and bathrooms. The kitchen boasts sparkling white stone quartz countertops with brand new self-closing cabinetry and high-end stainless-steel refrigerators with matching gas cooktop with oven and microwave. iRing doorbells with a smart home video security camera are also included. There’s a community washer and dryer on site. Bathrooms feature porcelain tiled bath tubs and glass shower doors. Each rental home also includes central A/C cooling and heating with recessed lights with luxury style cellular shade window blinds and distressed wood plank floors.

111 North Normandie Avenue has a Walk Score of 86 out of 100. This location is Very Walkable so most errands can be accomplished on foot. 111 North Normandie Avenue is a 14-minute walk from the Metro B Line (Red) at the Vermont / Beverly Station stop. This location is in the Wilshire Center – Koreatown neighborhood in Los Angeles. Nearby parks include South Serrano Avenue Historic District, Wilton Historic District and Shatto Recreation Center.

The apartment homes are managed by Drake Property Management and featured on https://www.drakereg.com/for-lease as well as VF Developments’ website https://vf-developments.com/ and on Instagram https://www.instagram.com/vfdevelopments/ and on Zumper https://www.zumper.com/pros/vf-developments-llc/vfdevelopments

VF Developments LLC, led by Victoria Vu, restored these rental homes to its original 1960s condition with upgraded enhancements and features. Ms. Vu, managing partner of VF Developments, LLC, is a fashion designer turned real estate developer specializing in distressed multifamily apartments throughout Los Angeles and Orange County. Ms. Vu graduated from The Fashion Institute of Design & Merchandising. 

Ms. Vu stated “Restoring a 1960s era apartment community to its original condition was a challenge as well as a treat. These luxury rental homes feature key-less entry door locks entering you into spacious one, two, and three-bedroom floorplans.  There are bold designer touches throughout from the white stone quartz kitchen countertops upgraded with high-end stainless steel Whirlpool refrigerators with matching appliance package. Our bathrooms have been fully renovated with the spa as inspiration. Pebble floors complement the brand-new oversized tubs with glass shower doors and designer gold hardware. This property is truly a gem with its central location to hip Echo Park and Silverlake, Hollywood, and thriving Downtown Los Angeles, and everything that Los Angeles has to offer.”

James L. Kemple, a U.S military veteran, general contractor, and the owner of Patriot Painting & Construction, Inc., completed the exterior and interior renovations. He noted “We were able to legally reconfigure the original studio, one-, and two-bedroom floor plans to one-, two-, and three-bedroom layout like our project at 920 Everett Street in Chinatown and 1980 Park Grove near USC.  This greatly helps maximizing the space for our future residents and assisting with the housing shortage. The team that completed the renovations on the units were entirely locally based minority vendors, employees, and contractors. This was the same team we used on the reconfigurations at 920 Everett Street near Chinatown and 1980 Park Grove near USC.  We are proud to create jobs in the USC and DTLA area for minorities, significantly improve the community, and provide more affordable housing.”

Victoria Vu commented, “We are truly grateful for the opportunity to complete the renovations on 111 N Normandie, bring the property to market, and lease it up to provide much needed affordable housing to the city of Los Angeles. This project was similar to our project at 920 Everett Street near Downtown Los Angeles in the Chinatown area where we were able to legally convert a two bedroom to a three bedroom to maximize the space for our future residents. We strive to provide our residents with class A building finishes at affordable rents. As a first generation Asian American, myself and the team strive to enhance the communities around us and create modern living spaces for our future residents to call home.” 

Kim Vu, renovation and maintenance manager for VF Developments, LLC, added, “After successful renovations at 920 Everett Street in Chinatown and 1980 Park Grove near USC we are excited to bring these units to market and welcome in our future residents to enjoy the space we have created. The apartment homes are high-quality finish with all new appliances.”

About VF Developments, LLC:

Established in 2015, VF DEVELOPMENTS, LLC, a minority and female owned and run company, has acquired over $77 million in multifamily properties with a portfolio consisting of 40 properties and 272 units located in Los Angeles and Orange County. The portfolio building transformations are featured on Instagram: https://www.instagram.com/vfdevelopments. VF Developments strives to provide neighborhoods in gentrifying areas of Los Angeles and Orange County Class A building design finishes at accessible and affordable market rents to future tenants. VF prides itself on the opportunity to create and provide modern living spaces to add value to its communities. With properties ranging from condominiums to multifamily residences in gentrifying areas throughout the greater Los Angeles area and Orange County. VF manages a multitude of processes including closing on unique, off market opportunities, syndication, interior and exterior renovations, and design using unique architecture and interior compositions transforming distressed properties into contemporary, market-ready homes and apartment communities. VF seeks value-add investment opportunities and creates significant value for clients and investors. VF Developments specialized in acquisitions, renovations, and multi-family management in Los Angeles and Orange Counties.  The company targets under-performing and mismanaged multifamily properties in gentrifying areas of these counties. VF completes significant renovations that modernize and transform dated properties into cutting edge, high quality, best in class living environments – ultimately creating substantial value enhancement for its investors.  Videos of these stunning communities can be viewed here – https://www.youtube.com/@vf-developments

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DuoKey to Unveil Encrypted Financial Intelligence Use Case at GISEC Global 2025: A Breakthrough in Fraud Detection Powered by Fully Homomorphic Encryption and MPC-based KMS

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Dubai, UAE, 2nd May 2025, ZEX PR WIRECloud security leader DuoKey will unveil its groundbreaking use case for encrypted financial intelligence at GISEC Global in Dubai next week. Designed to address the challenges of fraud detection and regulatory compliance, this approach, which combines Fully Homomorphic Encryption (FHE) and Multi-Party Computation (MPC)-based Key Management (KMS), allows financial institutions to analyse encrypted transactions in real time without ever decrypting sensitive data.

In a global financial landscape where illicit transactions exceed $2 trillion annually and compliance fines topped $10.4 billion on a yearly basis according to the United Nations Office on Drugs and Crimes, DuoKey confidential AI use case for the financial sector demonstrates how financial institutions can securely process high-risk transaction patterns, perform watchlist screening and assess customer risk profile, while preserving end-to-end encryption and maintaining jurisdictional data control.

“Traditional approaches expose data during analysis, creating systemic security gaps,” said Nagib Aouini, CEO of DuoKey. “Our use case shows how FHE and MPC-based KMS together allow financial institutions to detect fraud, meet AML obligations and collaborate securely without any compromise on data confidentiality or sovereignty.”

DuoKey financial intelligence solution enables secure collaboration between banks, regulators, and fintech providers by allowing cross-border investigation and compliance workflows without revealing underlying customer data. This addresses a longstanding roadblock to industry-wide fraud detection while complying with privacy and regulatory standards such as GDPR, FATF, and PCI DSS.

Visitors to GISEC Global will get the opportunity to explore the live use case at the DuoKey booth (D-120, Hall 6) starting on May 6 until May 8. Schedule your personalised demo at GISEC Global to see how DuoKey financial intelligence enhances fraud detection and compliance. Demonstrations include real-time transaction scoring, encrypted rule-based screening and dynamic anti money laundering (AML) analytics all with performance benchmarks that rival traditional unencrypted systems.

About DuoKey

DuoKey is an enterprise cloud security leader specialised in key management and encryption, helping businesses leverage cloud and AI capabilities with true confidence using advanced encryption technologies.

Learn more: https://duokey.com

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Construction Leader Charles Wholey Partakes in A New Online Interview: “From Foundation to Finish”

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Nevada, US, 2nd May 2025, ZEX PR WIRE, Charles Wholey, a highly respected construction superintendent with deep roots in Nevada’s building industry, is the subject of a newly released feature interview titled “From Foundation to Finish: Inside the Mind of Builder Charles Wholey.” The in-depth conversation offers a compelling look into Wholey’s professional journey, leadership philosophy, and the principles that have shaped his approach to modern construction.

Known for his work on complex residential and commercial builds throughout Reno and Carson City, Wholey brings years of hands-on experience and academic achievement to his role as Construction Superintendent at LT Builders. The interview explores everything from his views on decision-making under pressure to the evolving future of sustainable construction.

“I want people to understand that construction isn’t just about the physical outcome—it’s about the people behind the project, the lessons learned, and the standards we uphold every day,” said Wholey. “This interview was a chance to talk about the values that drive me, both on and off the job site.”

The conversation touches on Charles’s background—growing up working for his father’s company, Wholey Construction—as well as his dedication to mentorship, quality control, and continuous improvement. Readers will also learn about his vision for future projects, including his dream of building sustainable, off-grid communities.

This interview positions Charles Wholey as not only a seasoned construction professional, but a thoughtful leader committed to elevating the industry.

About Charles Wholey

Charles Wholey is a construction superintendent based in Reno and Carson City, Nevada. He holds a Bachelor of Applied Science in Construction Management from Western Nevada College, graduating summa cum laude, and has served in key roles ranging from safety officer to project manager. Outside of work, he is active in his community and a passionate supporter of environmental and youth initiatives.

To read the full interview, visit the website here

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Mentorship Over Metrics: Marjorie Jeffrey on Redefining Leadership for Women in Marketing

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Michigan, US, 2nd May 2025, ZEX PR WIRE, As marketing departments race to keep pace with AI, automation, and changing consumer expectations, senior marketing strategist Marjorie Jeffrey says the most significant transformation isn’t happening in the tools marketers use; it’s in how future leaders are developed.

According to Marjorie Jeffrey, mentorship is no longer optional. “If we want more women in leadership, we need to stop treating mentorship as a bonus and start recognizing it as core to how strong, ethical, and inclusive teams are built,” she says.

Jeffrey, who has guided dozens of companies through brand transformations and campaign strategy over the past 15 years, now dedicates a significant portion of her time to mentoring early-career marketers, especially women. She believes that creating the next generation of leadership requires intentional relationship-building, open dialogue, and systems that reward collaboration over competition.

“Marketing has evolved, but the leadership models in many organizations haven’t,” Jeffrey explains. “We’re still valuing output and volume over strategic insight and emotional intelligence. Mentorship is one of the few ways to shift that culture from the inside out.”

While women make up the majority of entry-level marketing roles, Jeffrey points out that they remain underrepresented at the top. “There’s a persistent gap between who’s doing the work and who’s getting the recognition, and that gap only widens without meaningful support structures like mentorship,” she says.

According to Jeffrey, mentorship is especially critical for women navigating industries like tech, finance, or B2B services, where leadership still skews heavily male. She believes the most effective mentors offer more than tactical advice; they provide context, validation, and space for vulnerable conversations about imposter syndrome, negotiation, and self-advocacy.

“People assume mentorship is just about sharing expertise, but often it’s about reminding someone they belong in the room,” says Jeffrey. “I’ve had mentees who were brilliant marketers but struggled to see themselves as leaders. Mentorship helps close that gap between capability and confidence.”

Jeffrey encourages companies to treat mentorship as part of their strategic planning, not a side initiative. She advocates for formal mentorship programs, cross-level collaboration, and reverse mentorship structures where junior employees can share emerging insights with senior leaders.

“If mentorship only happens casually, it stays limited to people with the right networks or personalities to ask for help,” Jeffrey explains. “We need to institutionalize it, especially if we want to foster diversity in leadership. That means giving people the time, training, and tools to mentor well.”

Jeffrey works with organizations in her consulting practice to embed mentorship into their brand cultures, tying it directly to employee retention, leadership pipelines, and internal communications. She often conducts messaging audits and internal workshops to make mentorship more actionable and accessible across teams.

“Mentorship has measurable impact,” she says. “It improves job satisfaction, accelerates career progression, and helps companies retain talent, especially during times of rapid change. Why wouldn’t we prioritize that?”

Jeffrey also emphasizes the importance of storytelling in mentorship. As someone who builds audience-first marketing strategies, she sees narrative as a powerful leadership tool. “When women in leadership share their real stories, the wins and the mistakes, it humanizes success,” she notes. “That vulnerability builds trust and makes leadership seem possible for more people.”

Outside of her client work, Jeffrey frequently speaks on inclusive messaging and brand ethics at industry conferences. She’s building a mentorship circle specifically for mid-career women marketers navigating transitions into management, entrepreneurship, or specialized strategic roles.

“There’s so much support for entry-level talent, but mid-career is where many women drop off the leadership path,” says Jeffrey. “We need to intervene there, with mentorship that’s practical, flexible, and grounded in real experiences.”

For Jeffrey, mentorship is not just a leadership responsibility. It’s a way of investing in the industry’s future. She believes that as marketing becomes more human-centric and purpose-driven, the role of mentors will become even more essential.

“The real legacy of a marketing leader isn’t just in the campaigns they run, it’s in the people they shape,” she says. “If I can help even one person lead with more clarity, confidence, and compassion, that’s the kind of impact that lasts.”

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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