Press Release
UniArt’s impossible art formula gallery bring bottom-up NFT appreciation with vote mining on 30th Sep
Preamble
Recently, “Loot” has been spreading virally throughout the crypto community. Industry key opinion leaders (KOLs), founders of quality projects, and investment institutions all pay close attention to the emerging “bottom-up” concept, and more community members are excited about it.
Despite the term bottom-up only recently coming into the limelight, in essence, the philosophy may be at the root of the entire crypto economy. Bitcoin, for example, breaks the rules of centralized government-issued fiat currency by enabling anyone that follows its PoW consensus algorithm to produce a new currency. On the other hand, Ether allows developers to build arbitrary dApps on top of it without permission, and its prosperity hinges on the frequency of this.
These two patriarchs of the crypto economy have opened up a bottom-up path outside the centralized internet. The bottom here can be anyone. The top is no longer governments or corporations but now code, algorithms, data, and consensus mechanisms. Loot is the first bottom-up non-fungible token (NFT), possessing similar intrinsic characteristics at the root of its explosion.
The most widespread application of NFT is currently in the art sector. Crypto community practitioners are working to bring NFT into the traditional art marketplace. To accomplish this, NFT must have general acceptance and market consensus, not just within a niche group of artists and appreciators. Take the most common financial application of collateralized lending, for example; a starving artist, globally unknown pledges his minted NFT to you, the potential lender. They claim it is worth US$10,000 and want to borrow against this collateralized value. Naturally, you are hesitant, unsure of its market value, and even if a current buyer is willing to purchase it at that price, you are still uncertain about its future value. In short, there is not enough market consensus for that NFT. However, let’s use CryptoPunk or BAYC as collateral in this example. Results would be the opposite because each of these digital assets already has widespread market consensus, having been classified as antiques in the NFT community. Therefore, the fair market valuation of NFT is critical to achieving market consensus in the financial sector. Exploring a suitable value solution for NFT is beneficial in a financial application, which opens up various other possibilities for NFT, leading to the further development of the whole crypto community.
UniArts aims to uncover NFT fair market valuation through its customized bottom-up Nominated Proof-of-Stake (NPoS) economic model, aspiring decentralized incubation of creators and their works. In this paper, the core concept of UniArts will be comprehensively explained using this bottom-up concept as the source idea.
Bottom-up NFT Fair Market Valuation
The term bottom-up can be understood differently in different contexts; building on top of a foundation is not a required characteristic. In the context of UniArts, bottom (in a non-pejorative sense) can be understood as what people define together and top as the fair value of NFT. This bottom-up approach is contrasted with more traditional top-down valuation, which was determined mainly by centralized auction houses or prominent collectors. Less renowned artists rarely gained any attention, and in the rare chance they did, their work would often be considered nearly worthless. Such an approach does nothing to showcase potentially exceptional pieces for the mere reason they are unknown, and they remain misunderstood by the public.
In the UniArts network, $UART holders are deemed “nominators,” pledging their tokens as “votes” for an NFT they admire. The more votes an NFT receives, the more people approve of it, and the higher the consensus level. When people are required to invest in their decisions, they become much more selective. Since there is value in $UART, the votes that an NFT receives indicate its fair market value. In the early stages of UniArts’ development, the small user base may not be sufficient to tie the word fair to an NFTs value, but as the network expands, it will become more and more convincing. This process can be referred to as the “flywheel effect.”
Appreciate to Earn
“Appreciate To Earn” is a new concept and a subset of “Play To Earn,” in that merely appreciating an NFT is akin to the process of playing. Axie Infinity, a chain game that has been popular in the crypto community for a while now, relied on this “Play To Earn” concept as the fuel to expand its user base. From this vetted example, we know that it is a viable business model.
UniArt’s Nominators pledge $UART and select an NFT they appreciate to earn more $UART, including a base pledge bonus and a block bonus for top-ranked NFTs. In this process, the word appreciate corresponds to the nominator, and the word earn corresponds to the earned $UART. In Axie Infinity, players buy a pet “Axie” as an entry ticket to the game and earn revenue in-game from this Axie. In UniArts, $UART is the entry ticket into the network.
Play to Earn can be viewed as a modern concept to attract new users. Traditional game companies pay third-party advertising companies to attract new users, but these users do not receive any income. Blockchain games use tokens to incentivize new users, which is a disguised way of attracting traffic; an alternative form of advertising, where the fees paid to advertising companies are instead attributed to the user. If this alternative form of advertising is integrated into a chain game’s economic model, one can only expect explosive organic user growth. Similarly, the Appreciate to Earn concept will cause natural growth of UniArt’s user base, eventually to the point where fair valuation is achieved.
Multi-Chain NFT Gallery “Impossible Art Formula”
UniArts is native to Polkadot, and one of its strategic plans is to spread the NFT gallery to more popular blockchains, the first stop being Polygon. Mechanically, the gallery will be similar to the NPoS economic model but not identical.
- Six NFTs will be presented in each issuance, and users can pledge $UART or $WETH to vote on their favorite NFT.
- There are a total of 3 revenue pools, including a casting pool, a general pool, and a bonus pool. The bonus pool added to the gallery is unique in comparison to the NPoS model mentioned above. The casting pool is a pool in which $UART is minted into an NFT based on the percentage of votes received by the NFT. The general pool allocates rewards based on the proportion of user votes to the total number of votes in the corresponding NFT.
- At the end of each voting period, NFT owners have the option to participate in the next three-day auction. The bonus pool is allocated to the corresponding NFT according to the ratio of the price sold in the auction to the sum of all prices traded in the auction for that period. This pool is then allocated to users that voted in the general pool, as mentioned in (2).
- Specific details can be found in the following chart:

UARTs tokens are capped at 200 million, with 10% held by the team and released after 3 years, 12% by early stage investors, 10% by the treasury, and the rest by NFT vote mining, “Appreciate To Earn”.
“Impossible Art Formula” demonstrates the lack of a perfect solution in art valuation as everyone has their unique preferences. Let’s solve this by using $UART to appoint the “Hamlet” we fancy.
Concluding Remarks
UniArts has customized the NPoS economic model for NFT with an Appreciate To Earn mechanism based on the bottom-up source concept, which helps NFT discover its fair value. This value discovery fills an essential gap in applying NFT to traditional art and financial systems, paving a new path in crypto circles.
The impossible art formula is accessible now and will be online on 30th Sep.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
David Rhoads Highlights the Importance of Cybersecurity Preparedness in Preventing Business Disruptions
San Francisco, CA, November 3rd, 2026, ZEX PR WIRE, David Rhoads, a cybersecurity expert based in San Jose with 15 years of experience, is highlighting the importance of preparing businesses for cyber incidents. As companies become more dependent on digital systems, security breaches can interrupt essential operations. According to Rhoads, businesses need clear plans to manage these risks before an attack occurs.

A cyberattack can bring business operations to a standstill. Employees may lose access to essential files. Customers may be unable to use online services. Financial transactions may also be delayed.
According to Rhoads, businesses should begin by identifying the operations they cannot afford to lose. This includes determining which systems are essential and how long the company could function without them. Such an assessment helps businesses prioritize their security investments. It also allows managers to prepare for disruptions that could affect revenue, customer service, and daily operations.
Rhoads emphasizes that cybersecurity planning should involve business leaders as well as technical teams. Management needs to understand the potential consequences of an attack. It must also ensure that employees know how to respond when problems arise.
Many cyber incidents exploit weaknesses that businesses could have addressed earlier. Outdated software, weak passwords, and poorly managed access permissions can expose company systems to attack.
Rhoads points to regular security assessments as an important part of preparedness. These assessments help businesses identify vulnerabilities and decide which ones require immediate attention.
Companies should install security updates promptly. They should also restrict access to sensitive information. Employees should only have permission to access the systems and data required for their roles.
Artificial intelligence has added another challenge. Cybercriminals can use AI to create convincing phishing messages and automate parts of their attacks. These techniques can make fraudulent activity harder to recognize.
Rhoads stresses the need for businesses to review their security measures regularly. Organizations cannot assume that protections designed for yesterday’s threats will address tomorrow’s risks. Routine assessments can help identify gaps before attackers exploit them.
Employees play an important role in protecting business systems. A single careless action can expose sensitive information or provide attackers with unauthorized access. Rhoads believes employee awareness should form part of every organization’s cybersecurity strategy. Workers need to recognize suspicious messages and understand how to handle unexpected requests for confidential information.
Training should also explain how employees can report potential security problems. Clear reporting procedures allow technical teams to investigate concerns before they escalate.
Businesses can reinforce these lessons through practical exercises. Simulated phishing tests, for example, can help identify areas where additional training is needed.
According to Rhoads, security awareness should be an ongoing effort rather than a one-time exercise. Regular training helps employees remain alert as threats and attack methods change.
Even businesses with strong security measures can experience cyberattacks. Having a response plan can help limit the damage. Rhoads highlights the importance of assigning clear responsibilities before an incident occurs. Employees and technical teams should know who makes decisions, who investigates the problem, and who communicates with affected stakeholders.
An incident response plan should outline how to identify suspicious activity and isolate affected systems. It should also explain how to protect relevant evidence and restore normal operations.
Testing these procedures is equally important. Tabletop exercises allow teams to work through simulated cyber incidents. They can reveal communication gaps and unclear responsibilities before a real emergency occurs. Rhoads notes that confusion during an attack can waste valuable time. Businesses that establish procedures in advance are better prepared to make decisions under pressure.
Containing an attack is only part of the response. Businesses must also restore their systems and resume essential activities. Rhoads identifies secure data backups as one important element of recovery planning. Companies should protect backup copies from unauthorized access. They should also test their recovery procedures to ensure that information can be restored when needed.
Businesses should establish priorities for bringing systems back online. Critical services may need attention before less essential applications. This approach can help reduce unnecessary delays.
Alternative working arrangements may also prove useful. Some organizations may need manual procedures while their systems remain unavailable. Others may require backup communication channels to maintain contact with customers and employees.
According to Rhoads, recovery planning should reflect the specific needs of each business. A practical plan must account for the systems, information, and services that keep the organization running.
Cybersecurity preparedness requires regular attention. Businesses should review their security controls, update response plans, and address newly identified weaknesses. Rhoads encourages organizations to view preparedness as an ongoing responsibility. Cyber threats continue to evolve, and security measures must keep pace. Waiting until an attack occurs can leave businesses scrambling to make critical decisions.
By identifying vulnerabilities, training employees, and preparing recovery procedures, companies can improve their ability to withstand cyber incidents. These steps cannot eliminate every risk. However, they can help limit disruption and support a faster return to normal operations.
For Rhoads, the goal is to help businesses approach cybersecurity with greater foresight. Advance planning gives organizations a clearer path to follow when unexpected incidents threaten their operations.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Gillian Rotstein Says Small Businesses Wait Too Long to Think About Marketing
Toronto, Ontario, November 4th, 2026, ZEX PR WIRE ,
Gillian Rotstein, a Toronto-area marketing and communications consultant, is raising concerns about how late many small businesses bring marketing into the decision-making process.
A Problem She Sees Again and Again
Gillian Rotstein works with small businesses and independent brands on marketing strategy, brand positioning, and digital communications. Across that work, she keeps running into the same pattern: marketing gets treated as something to do after the real decisions are already made.
A business picks a name, sets prices, builds a product, and only then asks how to talk about it. By that point, the options are limited. The brand has already been shaped by choices nobody thought to run past a marketing lens.
Rotstein says this is not a small timing issue. It changes what marketing can actually accomplish.
Why the Order Matters
When marketing comes in at the end, its job shrinks to packaging. It can write the copy, pick the colors, and build the posts, but it cannot fix a business that was never positioned clearly in the first place.
Rotstein points out that positioning is a business decision, not a design decision. Who a product is for, what it is competing against, and why a customer should pick it over the alternative: these questions shape pricing, hiring, and even what the business builds next. If marketing is only invited in after those questions are settled, it is reacting instead of informing.
She has seen small businesses spend months on a product and then ask for help explaining it in a weekend. The explaining is the easy part. The hard part, figuring out what makes the business distinct, is the part that needed to happen earlier.
What Gets Lost When Marketing Comes Last
Rotstein describes a few consequences she sees often.
Messaging ends up generic, because it is built to fit a business that was never defined with a customer in mind. Brands end up sounding like their competitors, because nobody asked what made them different before the website was already live.
Budgets get spent twice. A business launches with one message, learns it does not land, and pays again to reposition. Rotstein says this second round is often more expensive and more disruptive than it would have been to think it through at the start.
And founders get discouraged. They did the work, built something real, and then hear that it is not resonating. Often the product is fine. The problem is that nobody connected it to a clear reason for a customer to care, until it was already out in the world.
What She Tells Business Owners Instead
Rotstein’s advice is simple: bring marketing questions into the room earlier, even informally. Before a name is finalized, before a price is set, ask who this is for and why they would choose it. The answer does not need to be polished. It needs to exist.
She also tells founders that marketing is not a department that gets handed a finished business to describe. It is a way of thinking about the customer that should sit next to every other decision, from pricing to hiring to what gets built next.
This does not mean every small business needs a full strategy document before taking a single step. Rotstein works with businesses at every stage, including ones that come to her well after launch. But she says the earlier the thinking happens, the less expensive it is to fix later.
Her consulting work focuses on helping businesses define that positioning clearly, whether they are just starting out or trying to understand why their current messaging has stopped working.
About Gillian Rotstein
Gillian Rotstein is a marketing and communications consultant based in the Toronto, Ontario area. She works with small businesses and independent brands on marketing strategy, content development, brand positioning, and digital communications. After several years working for larger marketing agencies, she launched her own consulting practice and now works independently with entrepreneurs and growing companies.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Prosperity Partners Examines How Premarket Price Activity Can Shape Small-Cap Trading Decisions
San Francisco, CA, November 3rd, 2026, ZEX PR WIRE, Prosperity Partners LLC, a private stock trading consultancy focused on small-cap equities, is examining how premarket price activity can help traders assess potential opportunities before the regular trading session begins. The company emphasizes the importance of evaluating early price movements alongside trading volume, technical levels, and broader market conditions rather than treating premarket gains as a reliable indication of how a stock will perform after the opening bell.

Premarket trading can offer an early view of market interest in a stock. However, activity before the regular session often occurs under different conditions, including lower trading volume and wider bid-ask spreads. These factors can make price movements less reliable and complicate trade execution. For traders focused on small-cap stocks, understanding these limitations can be an important part of preparing for the trading day.
Small-cap stocks can experience substantial price changes before the regular market opens. Company announcements, earnings releases, regulatory developments, and shifts in investor sentiment can all contribute to increased activity. In some cases, a stock may rise sharply as traders respond to new information. In others, a price move may reflect limited trading activity rather than sustained demand.
Prosperity Partners emphasizes the importance of examining the circumstances behind these movements. A significant percentage gain may attract attention, but the size of the move alone does not establish whether a stock presents a viable trading opportunity. Traders also need to consider the volume supporting the move, the location of the current price relative to established technical levels, and whether the underlying catalyst offers a clear explanation for the activity.
This assessment can help traders distinguish between stocks showing signs of sustained interest and those experiencing temporary price fluctuations. It can also help them avoid making decisions based solely on rankings, headlines, or the fear of missing an early move.
Trading volume is one factor traders can examine when assessing premarket activity. A price increase accompanied by meaningful participation may warrant further investigation, while a sharp move on limited volume can be more difficult to interpret. Neither situation guarantees a particular outcome, but volume provides context that price alone cannot supply.
Technical levels offer another reference point. Previous highs, support and resistance areas, and anticipated breakout levels can help traders evaluate where a stock stands in relation to its recent price behavior. If a stock approaches a significant resistance level before the opening bell, traders may consider whether buying interest is strong enough to sustain a move beyond that level once regular trading begins.
The opening session can also produce conditions that differ considerably from those observed earlier. As more market participants enter, prices may continue moving in the same direction, reverse sharply, or fluctuate around important technical levels. A premarket breakout therefore does not necessarily confirm that a sustained trend has begun.
By evaluating price action in context, traders can develop clearer criteria for deciding whether to participate, wait for additional confirmation, or disregard a setup that does not meet their requirements.
Premarket activity presents challenges that are particularly relevant to small-cap equities. Lower liquidity can make it harder to execute orders at expected prices, while wider spreads can increase transaction costs. Prices may also change quickly when a small number of orders account for a substantial share of available trading activity.
These conditions can affect both entry and exit decisions. A trader who bases a position on a displayed premarket price may find that the available price changes before an order can be executed. Similarly, a stock that appears to offer a clear opportunity before the opening bell may experience a rapid reversal when regular-session volume increases.
Prosperity Partners’ focus on predefined entry and exit levels, technical analysis, and risk management provides a framework for evaluating these uncertainties. Rather than assuming that early price strength will continue, traders can establish the conditions under which a trade would become attractive and identify the circumstances that would invalidate the original setup.
Position sizing and potential downside also remain important considerations. A promising chart pattern does not eliminate the possibility of an adverse move, and traders must account for the possibility that an exit may not occur at the intended price.
Premarket analysis can be most useful when it informs preparation rather than dictates immediate action. Traders can use the early session to identify stocks attracting attention, review relevant company developments, mark important price levels, and develop scenarios for the regular session.
This process also creates an opportunity to define what would justify entering a trade and what evidence would suggest staying out. Such preparation can reduce the pressure to make rushed decisions when prices begin moving quickly after the opening bell.
For Prosperity Partners, the broader consideration is the relationship between market observation and disciplined execution. Early price activity can provide useful information, but its value depends on how that information is interpreted and incorporated into a wider decision-making process.
By approaching premarket movements with defined criteria and an awareness of their limitations, traders can make more deliberate assessments of small-cap opportunities. The objective is not to predict every opening move, but to evaluate available evidence, manage uncertainty, and participate selectively when market conditions align with an established trading plan. To learn more about Prosperity Partners, visit https://prosperitypartners.io/
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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