Press Release
UniArt’s impossible art formula gallery bring bottom-up NFT appreciation with vote mining on 30th Sep
Preamble
Recently, “Loot” has been spreading virally throughout the crypto community. Industry key opinion leaders (KOLs), founders of quality projects, and investment institutions all pay close attention to the emerging “bottom-up” concept, and more community members are excited about it.
Despite the term bottom-up only recently coming into the limelight, in essence, the philosophy may be at the root of the entire crypto economy. Bitcoin, for example, breaks the rules of centralized government-issued fiat currency by enabling anyone that follows its PoW consensus algorithm to produce a new currency. On the other hand, Ether allows developers to build arbitrary dApps on top of it without permission, and its prosperity hinges on the frequency of this.
These two patriarchs of the crypto economy have opened up a bottom-up path outside the centralized internet. The bottom here can be anyone. The top is no longer governments or corporations but now code, algorithms, data, and consensus mechanisms. Loot is the first bottom-up non-fungible token (NFT), possessing similar intrinsic characteristics at the root of its explosion.
The most widespread application of NFT is currently in the art sector. Crypto community practitioners are working to bring NFT into the traditional art marketplace. To accomplish this, NFT must have general acceptance and market consensus, not just within a niche group of artists and appreciators. Take the most common financial application of collateralized lending, for example; a starving artist, globally unknown pledges his minted NFT to you, the potential lender. They claim it is worth US$10,000 and want to borrow against this collateralized value. Naturally, you are hesitant, unsure of its market value, and even if a current buyer is willing to purchase it at that price, you are still uncertain about its future value. In short, there is not enough market consensus for that NFT. However, let’s use CryptoPunk or BAYC as collateral in this example. Results would be the opposite because each of these digital assets already has widespread market consensus, having been classified as antiques in the NFT community. Therefore, the fair market valuation of NFT is critical to achieving market consensus in the financial sector. Exploring a suitable value solution for NFT is beneficial in a financial application, which opens up various other possibilities for NFT, leading to the further development of the whole crypto community.
UniArts aims to uncover NFT fair market valuation through its customized bottom-up Nominated Proof-of-Stake (NPoS) economic model, aspiring decentralized incubation of creators and their works. In this paper, the core concept of UniArts will be comprehensively explained using this bottom-up concept as the source idea.
Bottom-up NFT Fair Market Valuation
The term bottom-up can be understood differently in different contexts; building on top of a foundation is not a required characteristic. In the context of UniArts, bottom (in a non-pejorative sense) can be understood as what people define together and top as the fair value of NFT. This bottom-up approach is contrasted with more traditional top-down valuation, which was determined mainly by centralized auction houses or prominent collectors. Less renowned artists rarely gained any attention, and in the rare chance they did, their work would often be considered nearly worthless. Such an approach does nothing to showcase potentially exceptional pieces for the mere reason they are unknown, and they remain misunderstood by the public.
In the UniArts network, $UART holders are deemed “nominators,” pledging their tokens as “votes” for an NFT they admire. The more votes an NFT receives, the more people approve of it, and the higher the consensus level. When people are required to invest in their decisions, they become much more selective. Since there is value in $UART, the votes that an NFT receives indicate its fair market value. In the early stages of UniArts’ development, the small user base may not be sufficient to tie the word fair to an NFTs value, but as the network expands, it will become more and more convincing. This process can be referred to as the “flywheel effect.”
Appreciate to Earn
“Appreciate To Earn” is a new concept and a subset of “Play To Earn,” in that merely appreciating an NFT is akin to the process of playing. Axie Infinity, a chain game that has been popular in the crypto community for a while now, relied on this “Play To Earn” concept as the fuel to expand its user base. From this vetted example, we know that it is a viable business model.
UniArt’s Nominators pledge $UART and select an NFT they appreciate to earn more $UART, including a base pledge bonus and a block bonus for top-ranked NFTs. In this process, the word appreciate corresponds to the nominator, and the word earn corresponds to the earned $UART. In Axie Infinity, players buy a pet “Axie” as an entry ticket to the game and earn revenue in-game from this Axie. In UniArts, $UART is the entry ticket into the network.
Play to Earn can be viewed as a modern concept to attract new users. Traditional game companies pay third-party advertising companies to attract new users, but these users do not receive any income. Blockchain games use tokens to incentivize new users, which is a disguised way of attracting traffic; an alternative form of advertising, where the fees paid to advertising companies are instead attributed to the user. If this alternative form of advertising is integrated into a chain game’s economic model, one can only expect explosive organic user growth. Similarly, the Appreciate to Earn concept will cause natural growth of UniArt’s user base, eventually to the point where fair valuation is achieved.
Multi-Chain NFT Gallery “Impossible Art Formula”
UniArts is native to Polkadot, and one of its strategic plans is to spread the NFT gallery to more popular blockchains, the first stop being Polygon. Mechanically, the gallery will be similar to the NPoS economic model but not identical.
- Six NFTs will be presented in each issuance, and users can pledge $UART or $WETH to vote on their favorite NFT.
- There are a total of 3 revenue pools, including a casting pool, a general pool, and a bonus pool. The bonus pool added to the gallery is unique in comparison to the NPoS model mentioned above. The casting pool is a pool in which $UART is minted into an NFT based on the percentage of votes received by the NFT. The general pool allocates rewards based on the proportion of user votes to the total number of votes in the corresponding NFT.
- At the end of each voting period, NFT owners have the option to participate in the next three-day auction. The bonus pool is allocated to the corresponding NFT according to the ratio of the price sold in the auction to the sum of all prices traded in the auction for that period. This pool is then allocated to users that voted in the general pool, as mentioned in (2).
- Specific details can be found in the following chart:

UARTs tokens are capped at 200 million, with 10% held by the team and released after 3 years, 12% by early stage investors, 10% by the treasury, and the rest by NFT vote mining, “Appreciate To Earn”.
“Impossible Art Formula” demonstrates the lack of a perfect solution in art valuation as everyone has their unique preferences. Let’s solve this by using $UART to appoint the “Hamlet” we fancy.
Concluding Remarks
UniArts has customized the NPoS economic model for NFT with an Appreciate To Earn mechanism based on the bottom-up source concept, which helps NFT discover its fair value. This value discovery fills an essential gap in applying NFT to traditional art and financial systems, paving a new path in crypto circles.
The impossible art formula is accessible now and will be online on 30th Sep.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Zeagoo’s Black Friday Cyber Monday Final Preview: Defining “Festival Styling for Non-Festive Days” with Magazine Aesthetics

As the global shopping extravaganza “Black Friday Cyber Monday” enters its final countdown, fashion brand Zeagoo recently released its ultimate activity preview, announcing that the major promotion will officially kick off on November 28 and run through December 1. Against the backdrop of consumers increasingly focusing on the practicality and scene adaptability of holiday items, Zeagoo points out that this year’s holiday season styling trends clearly lean towards designs that are “comfortable, durable, and possess a moderate sense of festivity.” In response to this demand, the brand has taken the lead in launching a new Holiday Styling Lookbook, using magazine-level visual storytelling to outline the style direction for the discount season in advance for consumers.
Lookbook Analysis: Three Situational Outfits Illuminate the Holiday Wardrobe

In the first released styling guide, Zeagoo focuses on three high-frequency holiday scenarios and presents style solutions through specific item combinations.
For festive gatherings, the pairing of soft knit sweaters and high-waisted skirts creates a warm yet sophisticated atmosphere through texture contrast and color harmony;
For quick transitions between commuting and social occasions, the combination of sleek shirts and long coats with clean lines enhances the overall texture with minimalist tailoring, enabling a seamless switch between work and dates;
As for weekend relaxation time, the match of warm-toned outerwear and comfortable wide-leg pants interprets the relaxing and healing vibe that holidays ought to have through relaxed silhouettes and color emotions.

All featured items are available for purchase via the brand’s direct link during Black Friday and Cyber Monday, sparing consumers the trouble of outfit matching.
Visual Strategy Upgrade: Reconstructing Affordable Fashion Narrative with “Magazine Aesthetics”
The shooting technique for this Lookbook marks a breakthrough in the brand’s visual communication. Zeagoo deliberately abandoned the exaggerated lighting and complex backgrounds common in traditional promotional materials, instead opting for natural lighting and ample white space compositions, making the garment’s cut details and fabric texture the focus. This “de-commercialized” presentation not only strengthens the brand’s confidence in its product strength but also more easily resonates emotionally with consumers regarding their “ideal wardrobe.” In an era of over-marketing in the fashion industry, by returning to the essence of content, Zeagoo has successfully shaped the role of a “rational recommender” rather than a “pushy seller,” which aligns with contemporary consumers’ aversion to hard advertising and their trust in authentic experiences.
Final Preview: Popular Items Linked with Discounts, Prioritizing Long-lasting Style Value
As Black Friday Cyber Monday approaches, Zeagoo confirms that multiple popular items featured in the Lookbook will simultaneously participate in the major promotion, with discounts of up to 15% off across the board. It is worth noting that the brand has not positioned the promotion merely as a price war. Instead, through pre-promotion style guidance, it helps users establish the concept of “precise clothing purchases.” This content-driven consumption strategy not only reduces the probability of idle purchases caused by blind selection but also strengthens the brand’s pragmatic image of being committed to providing long-term value rather than short-term hype. Beneath the bustle and noise of the holiday economy, Zeagoo, with a restrained and precise preview, demonstrates that the essence of fashion consumption ultimately returns to the sustainable symbiosis of style and value.
For more information, please visit the Zeagoo website and Amazon storefront, or connect with Zeagoo on Facebook and Instagram.
Zeagoo
Charlotte Liu
New York, US
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
COOFANDY Black Friday & Cyber Monday Grand Sale Is Here: Build a High-Value Winter Wardrobe

The year-end shopping season is in full swing! Global fashion men’s brand COOFANDY has officially launched its annual Black Friday & Cyber Monday extravaganza. Running comprehensively from November 20th to December 1st, the event promises the lowest prices of the year and restocks of multiple best-selling items, helping consumers fulfill all their winter holiday styling needs in one place.
Biggest Savings of the Year, Raffle Drives Excitement
COOFANDY is consistently dedicated to perfectly blending fashionable design with practical value, with products beloved by consumers for their premium fabrics, tailored fits, and classic styles. During this Black Friday/Cyber Monday period, enjoy the biggest discounts of the year on all COOFANDY items, with savings of up to 40% off. Many popular items that sold out quickly previously have also been restocked.
To enhance the shopping experience, the brand is simultaneously launching an exclusive raffle: consumers can visit the dedicated link on the official Instagram to participate for a chance to win flagship prizes like the iPhone 17 Pro Max and cash rewards. The raffle is currently ongoing, so consumers are encouraged to seize the opportunity and unlock some winter-exclusive luck.
Curated Core Items to Meet Key Winter Styling Needs

For this Black Friday/Cyber Monday, COOFANDY has selected three core items to form the “Most Worth-It Picks List,” offering consumers winter styling choices that combine practicality, versatility, and warmth, easily tackling cold weather and diverse occasions:
Men’s Wool-Blend Peacoat: The ultimate winter must-have staple, mastering both style and warmth in one piece. Made from premium blended fabric and paired with a detachable checkered scarf, it offers wind protection and warmth with ample style. Perfect for daily commutes or as a thoughtful holiday gift, it exudes both consideration and taste.
Men’s V-Neck Knitted Waistcoat: The versatile wardrobe ally. Crafted from soft knit material with twisted cable patterns, it can be layered over a shirt for a business look or paired with a T-shirt for casual style, effortlessly adapting to various settings from the office to parties.
Men’s Classic Casual Dress Pants: The winter go-to versatile trousers. The lightweight, wrinkle-resistant fabric and elastic waistband allow for ease of movement. The sharp cut ensures a polished look all day long, whether paired with a suit jacket or casual top.
Shoppers can visit the brand’s exclusive Black Friday event page on the Amazon platform to browse all sale items conveniently in one place.
Sneak Peek into December Holiday Content, Excitement Continues
Alongside the Black Friday/Cyber Monday sale, COOFANDY is already hinting at the festive surprises coming in December. The brand will progressively launch a series of content including exclusive «Holiday Styling Guides», «Curated Gift Recommendations», and «New Year Themed Looks», providing continuous inspiration for consumers’ winter fashion. This indicates that the current promotion is just the “first wave” of winter surprises. December will follow closely, diving deeper into specific holiday scenarios like Christmas and New Year, offering more targeted styling solutions – the excitement is worth anticipating.
Winter Styling Essentials are in Demand Now; Lock in the Sale for the Year’s Best Prices

As winter’s chill sets in, the need for suitable outfits is paramount. The COOFANDY Black Friday & Cyber Monday event is here, ready to meet all consumer needs for handling changeable weather and diverse occasions in one stop. From cold-weather coats and versatile waistcoats to adaptable trousers, it has everything you need. Act now!
From November 20th to December 1st, head to the COOFANDY Official Store on Amazon. Equip your winter style wardrobe, unlock the year’s best prices and multiple surprises, and step into winter in style
For more information, please visit the COOFANDY website and Amazon storefront, or connect with COOFANDY on Facebook and Instagram.
COOFANDY
Charlotte Liu
New York, US
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Zeagoo Black Friday Cyber Monday Final Push: Magazine-Style Visuals Enhance High-Value Pieces, Christmas Plans Revealed

The year-end shopping season is at its peak, and fashion brand Zeagoo‘s Black Friday Cyber Monday event is still in full swing. This year, practical basics like coats and knitwear have become the focus of consumer attention, a trend reflecting that people are paying more attention than ever to the comfort and lasting quality of items. Furthermore, many consumers view this shopping period as essential replenishment for their winter wardrobes. While pursuing practical value, they also favor clothing that can integrate into everyday wear, combining high cost performance with design sensibility.
Magazine-Style Visuals Create Ultimate Texture, Simple Aesthetics Enhance Item Value
In this Black Friday Cyber Monday campaign, Zeagoo has infused its products with fresh appeal through magazine-level visual presentation. Utilizing simple, blank-space compositions and clean, natural lighting, the texture details, tailoring craftsmanship, and fabric quality of each garment are precisely captured. This minimalist visual strategy not only enhances the premium feel of the items but also allows affordably priced clothing to showcase design quality that transcends its price point. It is precisely against this backdrop of professional lighting and blank-space composition that basic clothing items appear more enduringly stylish and easy to coordinate, becoming a key reason for the high attention received during this event.
Event in Progress: Knitwear and Commuter Staples Continue Hot Sales, Becoming Styling Favorites

As the event continues, many winter items are hitting a sales peak. Among them, soft and skin-friendly knitwear and high-wear workwear shirts have become the top choice for many consumers. These categories not only meet practical winter needs but also gained popularity with affordable prices and high-quality fabrics.

Christmas Theme Preview: Natural Transition from Everyday Wear to Holiday Looks
As the holiday season approaches, while advancing the Black Friday Cyber Monday event, Zeagoo has also timely released a preview of Christmas content. The brand’s upcoming holiday-themed content will cover multiple scenarios such as family gatherings, travel outfits, and gift recommendations, providing consumers with complete holiday styling solutions. This arrangement cleverly connects the practical needs of the shopping season with a sense of holiday ritual, allowing consumers to meet their immediate needs while preparing for the upcoming Christmas season during their clothing purchases.
The Black Friday Cyber Monday event will continue until December 1. Currently, limited-time discounts are still available on many popular winter items. For consumers who haven’t yet completed their winter wardrobe updates, this is undoubtedly the best time to purchase desired pieces. Following the conclusion of this event, the brand’s Christmas special content will be rolled out successively, continuously providing consumers with winter styling inspiration and holiday look ideas. From practical basics to special holiday plans, Zeagoo is using a coherent content strategy to accompany users through a complete winter season filled with both quality and a sense of ritual.
For more information, please visit the Zeagoo website and Amazon storefront, or connect with Zeagoo on Facebook and Instagram.
Zeagoo
Charlotte Liu
New York, US
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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