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Ulanzi’s Ten-Year Path to Market Leadership in Creator Accessories

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United States, 2nd Dec 2025, – Founded in 2015, Ulanzi has grown on the rising tide of the “everyone is a content creator” era, capturing a global shift toward lighter, more portable imaging tools. Its parent company, Shenzhen Vijim Technology Co., Ltd., specializes in the R&D, manufacturing and sales of mobile and camera accessories, providing compact, easy-to-use gear for solo shooters and content creators worldwide.

Over the past decade, Vijim has expanded from a small startup in Shenzhen into a global imaging ecosystem player. The company now serves more than 10 million creators, operates in 190+ countries and regions, holds 700+ patents, and has built a portfolio of over 3,400 products.

Various product collections for photography and videography, including tripods, camera accessories, lighting equipment, studio setups, backpacks, and mobile accessories.
 

Its development path has become increasingly defined: steady early-stage growth established the Ulanzi brand; the boom of e-commerce and video-based social platforms in 2020 fueled explosive expansion; and since 2022, Vijim has shifted from scale-driven growth to a model centered on value creation and empowering creators.

“Our mission is to let users focus on creating great content,” said William Zou, Founder and CEO of Shenzhen Vijim Technology Co., Ltd. “Through innovation and R&D, we aim to provide one-stop accessory solutions for creators.”

01 Forging a Decade: Rising to No. 1 in Global Photography Accessories

During the rise of mobile imaging, external smartphone lenses from U.S. brands revealed to William the future potential of mobile photography. 

In 2015, China’s imaging equipment remained dominated by heavy, complex tools that no longer aligned with creators’ needs. Sensing the market shift, William founded the predecessor of Vijim and launched Ulanzi, aiming to build accessories centered on lightweight design and portability.

The market responded quickly. Ulanzi’s early products—mobile tripods, quick-release plates and other compact filming tools—became global bestsellers, establishing the brand’s early identity and proving the long-term viability of the “lightweight + all-scenario” strategy.

A variety of photography and videography equipment from the Ulanzi brand, including tripods, lighting, camera accessories, and other mobile accessories.

User Co-Creation (UCD) as a Core Innovation Engine

Ulanzi’s innovation is rooted in the UCD model—co-developing products with global creators. “A single user comment, a quick sketch, or a message can spark a new product,” said William. The team then evaluates whether the idea can scale. Popular items such as the Gear Tree modular stand and the TT88 overhead-shooting pole came directly from this collaborative model.

Expanding the Brand Portfolio: Launch of FALCAM

As Ulanzi’s global influence grew, Vijim started building a multi-brand strategy. In 2020, it launched FALCAM, a high-end sub-brand targeting professional creators. This created a dual-brand portfolio—Ulanzi for broad consumer markets and FALCAM for advanced production scenarios.

various camera accessories and mounting devices from the Falcam brand, including quick release plates and other camera support equipment.

Today, Vijim’s product categories span stabilization, lighting, control systems, audio-video solutions, and creator bags. It has earned major international design awards. Ulanzi was recognized as the Global No.1 Photography Accessory Brand. This certification firmly establishes Ulanzi as the global leader in its industry.

02 Born Global: High-Quality Growth Through Global Expansion

From day one, Ulanzi positioned itself as a global brand, leveraging cross-border e-commerce to deliver affordable, high-quality accessories directly to creators.

William’s background shaped this strategy. Before founding Vijim, he worked in cross-border e-commerce and earlier.. Having experienced the inefficiencies of multi-layer distribution, he recognized that e-commerce could enable hardware brands to reach global consumers directly and more competitively.

Accelerating Global Market Penetration

Early on, Ulanzi focused on China and the U.S., where livestreaming and video content were rapidly scaling. The company adopted an online–offline model: presence domestically, and a global footprint across various renowned brands and its own independent website internationally. Offline, Ulanzi now appears in major retailers across Europe and North America.

Regional strategies differ:

  • North America: Amazon, TikTok Shop, Temu
  • Latin America: Mercado Libre, Amazon
  • Southeast Asia: TikTok Shop, Shopee

Ulanzi's global expansion, with the company's products available through various online and offline channels across different regions.

Growth has been strong. By 2020, Ulanzi was shipping to 70 countries. Today, Vijim works with 570+ distributors across 80+ countries, with global coverage reaching 190+ markets.

Overseas revenue continues to rise, and projected revenue for 2025 is RMB 1.3 billion, doubling that of 2023.

2024: A Strategic Pivot to Deep Localization

William has divided the global market into seven major regions. While Europe and North America remain key revenue drivers, emerging markets such as Brazil, Indonesia and Mexico offer “structural growth opportunities” due to their fast-growing e-commerce environments.

Grid of thumbnail images from a YouTube channel with various videos and views.

In Brazil—where youth culture embraces high consumption and local manufacturing is limited—demand for high-quality, high-value Chinese products is particularly strong, enabling potential annual growth of 200%.

On social media, Ulanzi has built a full global marketing matrix, collaborating with local KOL/KOC communities. Its TikTok account has 860K+ followers, 4.4M likes, and a top-performing video with 38.3M views.

William has also launched his own personal creator account—not for traffic, but to gather product feedback and strengthen user connection. “Founders should stand with users,” he said. “The account has become a flywheel driving product iteration and brand growth.”

Social media profile of Ulanzi William with a photo and bio.

03 Looking Forward: Building One-Stop Services for the Creator Economy

Reflecting on China’s globalization journey, William believes the country has moved from supply-chain export to product export and is now entering an era of innovation-driven global expansion.

He advises emerging global entrepreneurs:

“Don’t chase easy wins or short-term trends. Focus on innovation. Build great products. That’s the real long-term advantage.”

Creator Economy: A Global Blue Ocean

William believes human civilization advances by preserving content—and its mediums. From text to multimedia to the future metaverse, every stage expands how information is recorded and experienced. With cameras, smartphones, software and AI-powered AIGC lowering creative barriers, “the trend toward universal content creation is undeniable.”

Collage of Ulanzi product usage and branding with various camera equipment.

Looking ahead, Vijim aims for higher-quality growth and deeper global expansion. The company is strengthening competitiveness in mobile and Vlog camera accessories while expanding localized teams in Southeast Asia and Latin America. It also plans to establish subsidiaries or local teams in the U.S., Europe and the Middle East.

In the longer term, William hopes to expand innovation-driven businesses while globalizing China’s supply-chain capabilities, potentially through overseas manufacturing.

Vijim invests tens of millions of RMB annually in IT and intelligent-technology R&D—driving end-to-end digitalization, strengthening internal systems, and enabling new AI-hardware innovations designed to enhance creators’ productivity.

As the global creator economy accelerates, digital imaging accessories are entering a new era of unprecedented growth. Vijim’s first decade has been both a witness to and a participant in this transformation—rooted in mature Western markets while seizing opportunities in emerging regions.

As video becomes the “new mother tongue” of human expression, Ulanzi is no longer just a tool provider, but a gateway to everyday creativity. Standing at the threshold of its next decade, the company is poised for a larger global horizon.

Media Contact

Organization: Ulanzi

Contact
Person:
Media Relations

Website:

https://www.ulanzi.com/

Email:

service@ulanzi.com

Contact Number: 18098963697

Country:United States

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Press Release

Trakx expands Canton presence as CTIs become available through Five North’s Loop wallet

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Trakx, the leading platform for crypto-index trading, announced that its Crypto Tradable Indices (CTIs) are now available through Five North’s Loop wallet on Canton, enabling CTIs to be held and transferred on-chain through a Canton-native wallet environment. The milestone marks a new step in the evolution of Trakx’s index products beyond the Trakx platform and into the broader infrastructure of the Canton ecosystem.

With this integration, Trakx Crypto Tradable Indices gain a new layer of accessibility and portability on-chain. By becoming available through Loop, Five North’s wallet product for Canton, CTIs can now be held and transferred across the Canton Network, an institutional-grade blockchain environment designed for privacy and interoperability.

The development is strategically significant for Trakx as it continues to strengthen the infrastructure and distribution layer surrounding its crypto index products. While CTIs have historically been accessed primarily through the Trakx platform, their availability through Loop reflects a broader shift toward interoperability, partner integration, and professional distribution models across digital assets.

“This milestone is about more than wallet availability,” said Lionel Rebibo, CEO at Trakx. “It reflects the direction we believe digital asset products need to take: beyond standalone platform access and toward deeper integration within institutional-grade blockchain infrastructure. By making CTIs available through Loop on Canton, we are taking a concrete step toward broader B2B and B2B2C distribution, stronger interoperability, and a more scalable framework for partners looking to integrate structured digital asset exposure into their own environments.”

Canton Network plays an important role in that strategy. Designed as a privacy-enabled blockchain network with a strong institutional orientation, Canton provides the type of infrastructure environment that can support on-chain issuance, asset portability, and interoperable financial workflows. For Trakx, this creates a foundation for CTIs to evolve from platform-native products into assets that can be integrated into broader access and distribution models.

Five North‘s role in the Canton ecosystem gives additional strategic relevance to the launch. As a builder and operator of core infrastructure on Canton Network, including wallets, explorers, and validator systems, Five North occupies a meaningful position within the network. Its Loop wallet provides the practical layer through which CTIs can now be held and transferred on-chain, helping translate tokenization into real ecosystem usability.

For Trakx, the move is especially relevant in the context of partner-led adoption. The company sees increasing value in enabling B2B platforms, B2B2C distributors and other professional intermediaries to access more structured and infrastructure-ready models for digital asset exposure. In that sense, the integration is not simply a technical enhancement, but part of a broader distribution strategy focused on making CTIs easier to integrate, distribute, and use across professional environments.

As digital asset markets mature, infrastructure, accessibility, and interoperability are becoming just as important as product design. With CTIs now available through Five North’s Loop wallet on Canton, Trakx is advancing its objective of building not only better crypto index products, but also better infrastructure pathways for those products to be held, transferred and integrated across the next generation of on-chain finance.

About Trakx

Trakx is a crypto index investing platform offering Crypto Tradable Indices designed to provide structured exposure to digital asset markets. Its mission is to make crypto investing simpler, more transparent, and more accessible through index-based products built for both individual and professional use.

Contact Information

Gary Rebibo | CMO at Trakx | gary@trakx.io

Website | LinkedIn | X/Twitter | Discord | Telegram

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Organization: Trakx

Contact Person: Gary Rebibo

Website: https://trakx.io/

Email: Send Email

City: Paris

State: France

Country:France

Release id:44145

The post Trakx expands Canton presence as CTIs become available through Five North’s Loop wallet appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Press Release

General Compute Launches ASIC-First Inference Cloud for Autonomous AI Agents

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General Compute today announced its inference cloud platform built for AI agents, working with early partners now ahead of general availability on May 15, 2026. The platform runs on purpose-built AI accelerators rather than general-purpose GPUs. More information is available at generalcompute.com.

SAN FRANCISCO — April 18, 2026 — General Compute Inc. today announced its inference cloud platform, which is designed for AI agent workloads. The company is working with early partners now, with general availability scheduled for May 15, 2026.

The platform runs on purpose-built AI accelerators rather than general-purpose graphics processors. Its architecture separates the prefill and decode stages of inference processing, allowing each stage to be scaled independently based on workload.

The platform is built to serve AI agents that make high volumes of LLM inference and tool calls, including AI agents that provision their own compute programmatically.

“The last 20 years we built for developers, the next 20 we will build for agents. On General Compute, AI agents can sign up on their own and provision their own inference. Our docs and API are optimized for both human and AI agent consumption,” said Jason Goodison, co-founder and Chief Technology Officer of General Compute.

Platform Overview

The platform offers an industry-standard API, allowing developers to integrate it into existing applications with minimal code changes. AI agents and developers alike can sign up, provision API keys, and begin making inference calls programmatically.

At launch, the platform will offer access to a range of open-source LLMs across multiple model families and parameter sizes. Customers can also deploy their own models on the company’s infrastructure.

Infrastructure

General Compute’s data center infrastructure operates on hydroelectric power. The company states that its accelerator hardware is air-cooled, and that its racks operate at lower power densities than comparable installations built on general-purpose processors.

The company publishes technical performance data for its platform on its website.

Availability

General Compute is working with early partners now, with general availability beginning May 15, 2026. Enterprise inquiries regarding dedicated infrastructure, service level agreements, and capacity planning may be directed to jason@generalcompute.com

About General Compute

General Compute Inc. is an inference cloud company headquartered in California. The company was founded by Jason Goodison and Finn Puklowski.

Contact

Jason Goodison, Co-founder and Chief Technology Officer General Compute Inc. jason@generalcompute.com generalcompute.com

Media Contact

Organization: General Compute Inc

Contact Person: Jason Goodison

Website: https://generalcompute.com

Email:
jason@generalcompute.com

Contact Number: +14257537667

Address:440 North Barranca Avenue

Address 2: 3780

City: Covina

State: California

Country:United States

Release id:44077

The post General Compute Launches ASIC-First Inference Cloud for Autonomous AI Agents appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Press Release

Tempo Mails Launches Temporary Email Address Platform for Instant Disposable Inbox Access

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MIAMI, Florida, United States — April 18, 2026Tempo Mails today announced the launch of its free temporary email address platform, designed to help users create disposable email addresses instantly for sign-ups, verification codes, online trials, and privacy-focused browsing. The web-based service provides a temporary mailbox without registration and supports real-time inbox access for users who need a burner email without linking it to a personal account.

Available at tempomails.com, the platform is built for users who want a faster way to manage one-time online interactions while keeping their primary inbox separate from promotional messages, verification traffic, and unwanted follow-up emails. According to the company’s website, the service creates a temporary email address on page load, supports inbox history controls, and allows users to refresh, delete, or add new addresses from the interface. 

Tempo Mails said the service is intended for common online use cases such as account verification, e-commerce sign-ups, app testing, temporary registrations, and limited anonymous communication. The platform also supports temporary email send and receive workflows where users need short-term inbox access to receive OTPs, confirmation links, and service-related messages without using a permanent account. The site states that no sign-up is required and that inboxes are auto-cleared after use. 

The service includes features such as custom email alias options, real-time inbox refresh, auto-delete functionality, and multi-domain address generation. Tempo Mails also states that the platform is free to use and designed to work worldwide, giving users access to a disposable inbox through a browser-based interface rather than a downloadable application. 

“With Tempo Mails, the goal is to make privacy-focused email access simple for everyday users,” said James at Tempo Mails. “People often need a temporary mailbox for a single task, such as receiving a code or completing a registration, without exposing their personal inbox to long-term marketing traffic.”

The launch comes as more users look for practical ways to separate account creation and one-time online activity from their primary email accounts. By offering disposable email addresses that can be created in seconds, Tempo Mails is positioning the platform as a lightweight privacy tool for consumers, testers, developers, and online shoppers who need a burner email for short-term use.

About Tempo Mails
Tempo Mails is a web-based temporary email service that provides free temporary email address generation for users who want short-term inbox access without registration. The platform offers disposable email addresses, real-time inbox refresh, custom alias controls, and temporary mailbox features designed for account verification, online trials, and privacy-focused browsing. The service is available through tempomails.com and is designed for fast access across devices.

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Organization: Tempo Mails

Contact Person: James

Website: https://tempomails.com/

Email:
contact@tempomails.com

Country:United States

Release id:44144

The post Tempo Mails Launches Temporary Email Address Platform for Instant Disposable Inbox Access appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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