Press Release
The Openland blockchain project is changing the history of human collection
NFT has been hugely popular this year with the popularity of digital cryptocurrencies such as Bitcoin and Ethernet. NFT is a digital asset designed to track the ownership of specific virtual items, such as works of art or sports trading cards, using blockchain technology.
The total value of NFT transactions tripled to $250 million last year according to data. In the past month alone, NFT’s total sales exceeded $220 million.
The size of the market continues to explode.
There have been many star projects have achieved good performance in the NFT track. The TVK project is a cross-platform ecosystem based on blockchain, focused on sharing and trading with digital collections. The Flow project is more focused on games. The project aims to power next-generation applications, games, and digital assets. Another star project is Chiliz, or CHZ, which is a platform that welcomes both loyal fans of a single team and ordinary sports fans around the world.
No matter TVK, or Flow, CHZ, these star projects show a strong IP attribute from a comprehensive point of view of the above three. As the NFT track, which is based on the advantage of non-homogeneous tokens, it is these differentiated IP that make its projects have the tension to stick to its users, not only using brand-new tokens, but also making it a social currency between users.
IP is the only way for NFT track project.
The dispute between copyright and IP is also pervasive in China. Whether it’s a show, an online celebrity or a startup story, it essentially incubates an IP that can spread widely and have a specific scene. By the same token, the threshold for each user to learn and use is higher if the projects incubated by blockchain technology cannot be IP-oriented.
The NFT track is the golden track of IP. The value of IP itself will also bring greater value to the NFT track. Similar to the content of high-quality IP documentaries, Netflix’s brand awareness has really flown up on the Internet.
So what other IP can be mined? Stamps are an excellent option.
Austria Post has issued a variety of colorful and innovative series of special stamps in recent years, from tight dresses, embroidery and printed leather pants to ceramics, glass, meteor dust or sparkling Swarovski crystals. Now, Austria Post has launched a brand that combines the analog and digital world: encrypted digital stamps.
Croatia Post chose to issue encrypted digital stamps on the occasion of the 180th anniversary of the issue of the world’s first stamp, “Black Penny”, to express the meaning of inheritance. Croatia Post issued a stamp sheetlet entitled “Stamp Day-Croatia Digital encrypted Stamps” on September 9, 2020. The main picture is the means of transport and QR code, with a face value of 50 Croatian Khouna, which is jointly designed by IvanaVučić and Tomislav-Jurica Kaćunić .
Collecting stamps is almost a hobby engraved in human genes in fact. The world’s first stamp appeared in the UK, designed by William Wayne and featuring a profile portrait of Queen Victoria. The face value is 1p, and black, which is commonly known as “black penny”. It was officially put into use on May 6, 1840, with 11 editions and 72 million copies issued. Stamp collecting almost came into being with the emergence of stamps, and the International Philatelic Federation was born in 1926.
Stamps have been issued for more than 130 years since 1878 in China (the fourth year of Guang Xu of the Qing Dynasty). The China Philatelic Company was established in 1955 and the China National Stamp Corporation was established in 1979 after the founding of New China. The philatelic market is becoming more and more prosperous. Stamp collecting has become the most influential and involved collection activity in the world. Collecting stamps, the Chinese market is also of great value. For example, whether it is the Olympic Games or the fight against the epidemic, China will issue specific commemorative stamps, which in itself is a wake-up call to stamp collecting.
There are many commercial marketing activities similar to stamp collecting that have achieved good results. For example, IP, which collects Shuihu cards, has brought hot sales of small raccoon dry and crispy noodles.
However, the market of traditional stamps is limited. I addition, there are many problems, such as difficult to preserve, inconvenient to trade and so on. However, on the NFT track, these problems are being overcome one by one. The characteristics of stamps are born to blend perfectly with NFT. NFT can indicate its identity information by building a corresponding asset, which has a variety of attribute parameters and is unique, indivisible, and inseparable to some extent. NFT, which pursues non-homogeneous tokens and art collection value, will have broader commercial prospects with the blessing of stamps.
The openland project is the IP that focuses on stamps + NFT at present. Openland issued the first set of blockchain technology commemorative stamps as part of the physical mapping project at the NFT track. Stamps issued according to the set will have a unique identification code to generate a NFT that automatically maps erc721. The mapped NFT will become the NFT identity authentication of the public chain of the project, and will have the opportunity to enjoy certain rights and interests in the subsequent ecological construction, such as node rights, mining rights and so on.
The NFT mining mode will be launched after the launch of the openland project, which can be divided into two types: NFT pledge mining and social mining. At the same time, the openland project will also have in-depth cooperation with other DeFi projects in the future according to insider sources.
The goal of openland based on NFT technology is to realize digitalization with existing physical stamps, establish official credibility, guide the virtuous circle of stamp market, push up the overall price of stamps and drive the issuance of physical stamps; The digitization of stamp issuance, that is, no longer issuing physical stamps, issuing digital stamps directly on the chain; and forming the postal block chain stamp trading platform under the permission of national policies and laws and regulations.
It can be said that openland will certainly change the way people collect stamps and leave a great deal of ink in the history of stamp collecting. It is obviously knocking on the door of the history of human collection.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Umamusume Pretty Derby 7th EVENT WORLD TOUR THE STAGE in TOKYO broadcast ABEMA Live in 20 countries
Over 40 Umamusume cast members will take the stage across the two-day event!Umamusume’s First-Ever World Tour Debuts in Tokyo!
Tokyo, Japan, 22nd Jun 2026 – Japan’s video streaming service ABEMA has announced that it has broadcast rights for the concert event Umamusume: Pretty Derby – 7th EVENT WORLD TOUR: THE STAGE in TOKYO, taking place on Saturday, June 20 and Sunday, June 21, 2026, via its global online live platform ABEMA Live. The live broadcast will be available worldwide in 20 countries and regions, including the United States, South Korea, and Thailand.
Umamusume Pretty Derby – 7th EVENT WORLD TOUR: THE STAGE is the first-ever world tour in the concert history of the highly popular cross-media franchise Umamusume Pretty Derby (hereafter “Umamusume”). A star-studded cast will come together to deliver a thrilling concert experience that takes fans into the world of Umamusume, making this a must-see event. For the Tokyo performance, over 40 cast members will gather across the two-day concert, including Machico (Tokai Teio), Tomoyo Takayanagi (Oguri Cap), and Hitomi Ueda (Gold Ship). Fan excitement for the performance continues to rise as the day approaches.
This concert will be broadcast in 20 countries and regions worldwide—including the United States, South Korea, Thailand, and the Philippines—via the global online live platform ABEMA Live, which allows users outside Japan to purchase (*1) and watch (*2) a variety of pay-per-view content such as artist concerts, events, and sports broadcasts distributed on ABEMA.
Tickets for ABEMA Live are currently on sale via each country’s purchase page. For more details about ABEMA Live, please check the page below.
ABEMA Live page: https://www.abema-global.com
The Umamusume concerts always generate a huge buzz. What kind of performance will unfold on the first-ever world tour? Be sure to catch the moment a new landscape opens up for yourself on ABEMA.
*1 Payment methods available are credit card and PayPal.
*2 Viewing tickets cannot be purchased in supported regions, including Japan.
Broadcast date and time
Day 1: Saturday, June 20, 2026, show starts at 17:00 (streaming begins at 16:00) JST
Day 2: Sunday, June 21, 2026, show starts at 17:00 (streaming begins at 16:00) JST
On-demand viewing period
Day 1: Until 23:59 on Saturday, July 4, 2026 (JST)
Day 2: Until 23:59 on Sunday, July 5, 2026 (JST)
Sales period
2-Day Ticket: May 27, 2026 (Wednesday) 22:00 to July 4, 2026 (Saturday) 20:00 JST
Day 1 Ticket: May 27, 2026 (Wednesday) 22:00 to July 4, 2026 (Saturday) 20:00 JST
Day 2 Ticket: May 27, 2026 (Wednesday) 22:00 to July 5, 2026 (Sunday) 20:00 JST
ABEMA Live: Purchase Page for Available Countries
Day 1： https://www.abema-global.com/lives/3kjxdnsYCzsum7apnkqfRu
Day 2： https://www.abema-global.com/lives/gecvHpMAMBAZWBtKCXpeSr
Media Contact
Organization: CyberAgent, Inc.
Contact Person: CyberAgent, Inc. Press Contact
Website: https://caanime.cyberagent.co.jp/en/
Email: Send Email
Address:40-1 Udagawacho, Abema Towers, Shibuya City, Tokyo
City: Tokyo
Country:Japan
Release id:46335
The post Umamusume Pretty Derby 7th EVENT WORLD TOUR THE STAGE in TOKYO broadcast ABEMA Live in 20 countries appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Isilumko Activate has outlined a Q2 activation framework for brands seeking to convert early-year planning into measurable market activity.
Sandton, Gauteng, South Africa, 22nd Jun 2026 — Isilumko Activate has outlined a Q2 activation framework for brands seeking to convert early-year planning into measurable market activity. The company said the second quarter is often the point at which commercial expectations become more immediate, requiring brands to move from budget alignment and campaign planning into disciplined execution. In response, the agency is encouraging marketers to treat Q2 as a critical period for visibility, retail presence and campaign momentum.
According to Isilumko Activate, Q2 is where activation strategy becomes operational. The first quarter often centers on forecasting, planning cycles and internal alignment, while the next phase demands consistent delivery in market. If brands delay activation activity for too long, the awareness created by earlier campaigns can begin to weaken and competitive space can narrow. The agency said the objective in Q2 is not simply to remain active, but to build continuity between strategy, field execution and business goals.
A central part of that approach is sustained visibility. Brand presence is not usually built through a single event or isolated campaign burst. It is reinforced over time through repeated, relevant exposure across the right environments. Isilumko Activate said activation planning in Q2 should therefore be tied to a broader visibility strategy that supports recall, product understanding and the consistency of brand presentation across touchpoints.
The agency also said activations should be linked directly to specific commercial priorities. In practice, that may include supporting mid-year sales targets, driving awareness for a new or existing product, improving retail presence, encouraging product trial or re-engaging audiences after first-quarter activity. When those objectives are defined clearly at the outset, activation becomes easier to plan, easier to evaluate and more useful to the wider business.
Execution quality is another major focus in the company’s Q2 guidance. A strong strategy can lose value quickly if field delivery is inconsistent. Isilumko Activate said campaign performance is shaped not only by the idea behind the activation, but by the quality of promoter engagement, the clarity of product communication, the professionalism of the physical setup and the consistency of standards across locations. For brands running activity nationally or across multiple outlets, those details can strongly influence campaign outcomes.
The company recommends a structured Q2 operating model that combines upfront planning with practical performance management. That includes campaign timelines aligned to business calendars, staffing models built for the scale of the rollout, supervision processes that protect delivery quality and reporting systems that allow adjustments during the campaign rather than only after it ends. In this model, execution is treated as an ongoing management discipline rather than a final implementation step.
Isilumko Activate added that Q2 should be viewed as a momentum-building period, not just a maintenance window. Activity during the middle of the year can help brands strengthen their presence before larger trading periods, refine messaging before later campaign pushes and create a steadier rhythm of engagement in the market. For brands that want stronger second-half performance, Q2 can provide the operational foundation needed to carry momentum forward.
Founded in 1995, Isilumko Activate supports clients with brand activations, experiential marketing and field-based campaign execution across South Africa. The company operates in Johannesburg, Pretoria, Durban, Cape Town and Gqeberha and works with businesses seeking practical, market-facing activation programs aligned to commercial outcomes. Through its Q2 perspective, the agency said it aims to help marketers make more deliberate decisions about timing, execution and brand visibility during a key point in the annual planning cycle.
For more information, visit https://isilumkoactivate.co.za/ or contact Gregory Martin at gregory.martin@isilumko.co.za.
About Isilumko Activate
Isilumko Activate is a South African brand activation and experiential marketing agency founded in 1995. The company operates in Johannesburg, Pretoria, Durban, Cape Town and Gqeberha, supporting clients with planning, staffing and execution for activation-led campaigns across multiple market environments
Media Contact
Organization: Isilumko Activate
Contact Person: Cheris Smal
Website: https://isilumko.co.za/
Email: Send Email
Contact Number: +27662386186
Address:Unit G, La Rocca Office Park
Address 2: 321 Main Rd, Bryanston
City: Sandton
State: Gauteng
Country:South Africa
Release id:46337
The post Isilumko Activate Outlines Q2 Activation Priorities for Brand Growth appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Isilumko Activate has released a winter activation perspective for brands planning campaigns across South Africa.
Sandton, Gauteng, South Africa, 22nd Jun 2026 — Isilumko Activate has released a winter activation perspective for brands planning campaigns across South Africa, highlighting the value of maintaining a physical market presence during quieter seasonal periods. The company said winter often changes how consumers move through retail environments, but it does not remove the need for visibility, recall and meaningful engagement. As a result, the agency is encouraging marketers to adapt their activation formats rather than reduce activity altogether.
According to Isilumko Activate, winter planning should focus less on volume and more on relevance, timing and execution quality. In many categories, the challenge is not simply reaching consumers, but doing so in a way that fits the pace and conditions of the season. That means selecting the right environment, refining the message, and making each consumer interaction more intentional.
The agency’s winter guidance emphasizes a practical operating model for on-the-ground activity. Indoor and high-dwell environments can become more important during colder periods, while shorter but sharper engagements may deliver better results than formats designed for warmer, longer-stay conditions. Clear product communication, well-briefed teams and a professionally executed setup remain central to campaign performance, particularly when every consumer interaction must work harder.
Isilumko Activate said brands should also consider how winter affects different trade environments across the country. Retail behavior is not identical from region to region, and campaign planning should reflect local context, shopper movement and venue realities. For that reason, the agency recommends activation planning that combines national consistency with regional flexibility, especially for brands running campaigns across multiple provinces and channels.
Another priority is alignment between activation activity and business objectives. Winter campaigns are most effective when they are built around a specific commercial outcome, such as maintaining visibility, supporting product awareness, encouraging trial, strengthening retail presence or reinforcing the momentum of earlier campaigns. When activations are treated as part of the broader growth plan rather than as isolated events, the role of the channel becomes easier to measure and easier to scale.
Execution remains a defining factor. Even a strong creative concept can underperform if operational standards are inconsistent from one location to the next. Isilumko Activate said winter activations should be supported by clear staffing plans, tight briefing processes, dependable supervision and performance reporting that gives clients a usable view of what is happening in the field. In seasonal periods where attention can be harder to win, professional delivery becomes even more important.
The company added that winter is also a useful time for brands to strengthen discipline before larger seasonal trading windows later in the year. Campaigns run during quieter periods can help teams refine messaging, test operational models, improve field reporting and build a steadier market presence ahead of peak activity. In that sense, winter can function as both a performance period and a preparation period.
Isilumko Activate provides brand activation, experiential marketing and in-store campaign support for businesses across South Africa. Founded in 1995, the company operates in Johannesburg, Pretoria, Durban, Cape Town and Gqeberha, supporting clients with activation planning, field execution and market-facing engagement programs. The agency said its winter perspective is intended to help marketers make more disciplined decisions about presence, execution and return on activity during the colder months.
For more information, visit https://isilumkoactivate.co.za/ or contact Gregory Martin at gregory.martin@isilumko.co.za.
About Isilumko Activate
Isilumko Activate is a South African brand activation and experiential marketing agency founded in 1995. The company works with clients across multiple sectors and operates in Johannesburg, Pretoria, Durban, Cape Town and Gqeberha, with a focus on planning and executing market-facing campaigns that connect brands with consumers in real-world environments.
Media Contact
Organization: Isilumko Activate
Contact Person: Cheris Smal
Website: https://isilumko.co.za/
Email: Send Email
Contact Number: +27662386186
Address:Unit G, La Rocca Office Park
Address 2: 321 Main Rd, Bryanston
City: Sandton
State: Gauteng
Country:South Africa
Release id:46336
The post Isilumko Activate Shares Winter Activation Insight for South African Brands appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Umamusume Pretty Derby 7th EVENT WORLD TOUR THE STAGE in TOKYO broadcast ABEMA Live in 20 countries
Isilumko Activate Outlines Q2 Activation Priorities for Brand Growth
Isilumko Activate Shares Winter Activation Insight for South African Brands
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