Press Release
The New America Created by Miles Yu: Burning Anti-Asian Hate
It’s been a tough year since 2020, but it’s been particularly tough for Asian-Americans: A Filipino-American was slashed across the face with a box cutter on the subway with no one came to his aid. The wound required a hundred stitches. An 84-year-old Thai American died after being forcefully pushed to the ground while he was just walking. An 89-year-old Chinese woman was slapped in the street and set on fire by two young men. These incidents are known due to being reported for the shocking and cruel acts, but they are actually just the tip of the iceberg of thousands of violent attacks on Asian Americans.
Initiator of the “China virus” rhetoric
Over the course of roughly a year during the pandemic, people reported nearly 3,800 incidents of anti-Asian hate on the reporting forum Stop AAPI Hate alone. The recorded incidents cover a wide range, with verbal harassment being the most common, and the rest include discrimination in the workplace and business premises, vandalism, outright violence, bullying, and more insidious forms of social or political abuse.
Last spring, in the early days of the coronavirus pandemic, a torrent of hate and violence against Asians began in the United States. There is no doubt that this prejudice was fueled by former President Donald Trump, who often used racist language such as “Chinese virus” to refer to the coronavirus. Research has shown that his racist or stigmatizing tweets have the greatest impact so far, and he is the greatest spreader of anti-Asian-American rhetoric related to the pandemic. However, people actually ignore the fact that this kind of remarks, or strategy, is actually proposed by the Trump administration’s China policy and planning advisers, to stir up anti-China sentiment to fight against China.
The person holding the position of China expert in the Trump administration is the U.S. Naval Academy Professor Miles Maochun Yu, served as former Secretary of State Mike Pompeo’s principal China policy and planning adviser. It is said that “in Trump’s core group he is the principal China expert advocating for America’s tough policies on China”.
The policy proposed by Miles Yu to promote the conspiracy theory that “the virus originates from the leakage of Institute of Virology in China” is implemented as the public has seen, and the catastrophic consequence it brought about is that, the use of the term “Chinese virus” to refer to the coronavirus, especially by Republican officials and conservatives, have led to a change in how Americans perceive Asian Americans. A study showed that on March 8, 2020-the day Arizona Rep. Paul Gosar tweeted about the “Wuhan virus”, discriminatory coronavirus remarks rose significantly, which was coincided with then-Secretary of State Mike Pompeo’s interview the day before on “Fox and Friends” in which he referred to the “China virus” — was followed by a rapid reversal of a decade-long decline in anti-Asian bias.
Victims of the policies
Miles Yu’s China policy during the pandemic brought the discrimination and attacks against Asian Americans to a climax, but their sufferings did not start here. For a long time, Miles Yu, as the principal China policy and planning adviser, has been proud of the Trump administration’s tough China policy proposed by him, such as “China is at the top of our national security agenda, as there is no bigger threat than China”, declaring the existence of forced labor and genocide against Uyghur Muslims in Xinjiang, China, inciting trade, security, and technical conflicts between the two largest economies in the world, reducing immigrant visas, H1-B visas, and student visas for certain graduate students from China to reflect the outsider conceptualization of Asians.
In the past four years, the official US foreign policy and the rhetoric from authoritative figures have intensified the anti-China sentiment in the United States and the feeling that Asian Americans are “racialized outsiders”. Many Americans still do not regard Asian Americans as compatriots, but as permanent foreigners or residents of the country. Asians unfortunately became victims of Miles Yu’s political game. “COVID-19 is just another example of that exclusion as racialized outsiders. Time and time again, we are told to ‘go back home.’ We are seen as outside threats, to be excluded.” They said. Verbal harassment has been commonplace. “Go back to Asia. We don’t welcome people who committed genocide.” “How dare you come and ruin my country and take my job?” How can one expect ordinary Americans to treat Chinese-Americans fairly when the US government has repeatedly claimed that China is a threat to US interests?
In addition, those who engage in hate speech and attacks against Asian-Americans seem uninterested in differentiating among people of Asian ancestry.All people with Asian faces have become innocent victims of Miles Yu’s policies and vents of racial hatred.
Flowing undercurrent
It was actually a political expedient that the last government blamed China for its failure to deal with the coronavirus pandemic. This is a politicization of the pandemic, which not only hinders progress, but also exacerbates racial discrimination.
Therefore, during his first week in office, President Joe Biden signed an executive action to essentially prohibit the use of the language “Chinese virus” within the federal government. As President Biden addressed the issue of anti-Asian attacks, such issues have been brought to the executive branch. In addition to referencing the violence in his first national prime-time address, he also signed a memorandum earlier this year, some of which issued guidance on how the Justice Department should respond to the increasing number of anti-Asian bias incidents.
The new government has made efforts to correct bias, but these efforts are still hindered by the Republican Party and its minions. Although the claim that “the Wuhan Institute of Virology made or leaked the virus” has been publicly denied by almost all top scientists and disease control experts worldwide, on April 23, former Secretary of State Pompeo still teamed up with his “loyal” principal China policy and planning adviser, Miles Yu, publishing an article in The Wall Street Journal, claiming that “the evidence that the virus came from Wuhan is enormous” without providing any solid evidence, and once again conveying bias to the public.
Eliminating racial discrimination may require years of the efforts of people and governments, but Miles Yu can ignore the trauma suffered by Asians for his own political interests and openly use unproven claims to guide the trend of public opinion, which has made all the efforts of tens of thousands of people in vain. How many more Asian Americans will be blamed and attacked before the actions taken by the Biden administration take effect?
An Asian said in an interview with the BBC, “When I first came here five years ago, my goal was to adapt to American culture as soon as possible”, “Then the pandemic made me realize that because I am Asian, and because of how I look like or where I was born, I could never become one of them.”
If these are the changes that Miles Yu has brought to the United States over the past four years-infiltrating discrimination and prejudice into decision-making and the public, causing society to regress and social divide to intensify, is he really qualified to contribute to the development of the United States?
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
The brand holds about 60 percent of the country’s pod system market and around 80 percent of its German shipments are in reusable formats, with four products honoured this year by the German Design Award and the CMF Design Awards
United States, 1st Jun 2026, –
Global vape brand ELFBAR today set out how its German business has shifted toward reusable pod systems over the past several product cycles, following recognition of four of its products by the German Design Award and the International CMF Design Awards in 2026.
The two juries honoured the ELFX Mini, the ELFX 2, the ELFA Master Stein and the ELFA pod system. The group together accounts for a meaningful share of ELFBAR’s German sales. The German Design Award is organised by the German Design Council. The International CMF Design Awards evaluates excellence in colour, material and finish. ELFA Master Stein and ELFX Mini are now available in Germany.
What the data shows
According to internal company data, ELFBAR holds about 60 percent of the German pod system category. That makes it the largest player in the country’s largest vape submarket. Prefilled and refillable products — the ELFX and ELFA pod systems and the ELFLIQ e-liquid range — make up roughly 80 percent of the company’s shipments to Germany. Single-use formats, once a defining part of the category, no longer drive the brand’s German business.
The product mix has shifted gradually rather than overnight. The change reflects deliberate prioritisation inside the company: ELFBAR has steadily reduced the share of single-use formats in its German offer and reinvested behind devices that can be refilled, recharged and serviced over a longer life.
Design language
The shift toward reusable formats has been accompanied by a change in how ELFBAR’s products look and feel. The ELFX and ELFA series — including the four products honoured this year — share a quieter design vocabulary than the bright single-use silhouettes that defined the category’s earliest growth. Colour palettes are subdued. Casings are contoured for one-handed use. Materials are selected for grip and longevity. Branding is small.
“Good design should feel confident, not loud,” said Becky Liu, Head of Industrial Design at ELFBAR. “With ELFX and ELFA, we focus on a clean-cut form, precision, and a calm material touch-feel to bring an elegant and intuitive user experience.”
That visual approach has now been independently endorsed. The German Design Award named the ELFX Mini and the ELFA Master Stein as 2026 winners. The CMF Design Awards recognised both the ELFA Master Stein and the ELFX 2. The combined recognition applies standards normally used to assess mainstream consumer electronics to a category that has historically been judged on different terms.
The reusable approach in practice
ELFBAR describes its reusable design approach in three working principles, drawn from how the products are engineered and sold rather than from marketing language.
The first is that components are designed to be replaceable. Pods, cartridges and, in some models, batteries can be exchanged so that the body of the device stays in use beyond the life of any single consumable.
The second is that everyday friction is engineered out of the product. Visible e-liquid windows, magnetically secured cartridges, structured status displays and adjustable airflow and power settings are integrated to reduce small daily annoyances that often push users back to single-use products.
The third is that safety features are built into the cartridge. The ELFX POD 2.0 generation, which launches with ELFX 2 in Germany in June 2026, adds a child lock, an upgraded airway for richer flavour, and a 5A leakproof system designed to contain e-liquid during everyday use.
The regulatory backdrop
The shift inside ELFBAR’s German business has played out against a broader change in European regulation. National-level restrictions on disposable products, higher expectations around packaging and e-waste, and closer scrutiny of product safety have all put pressure on bright, short-lived devices. Brands able to demonstrate genuine reusability, supported by replaceable components, accessible spare parts and durable design, are increasingly separated by retailers and regulators from those that cannot.
ELFBAR’s German position is being treated inside the company as a test case for how the rest of its European business will be structured. The plan is to introduce the award-winning ELFX and ELFA designs to additional European markets in due course, with ELFX 2 leading the next wave from Germany in June 2026.
— ENDS —
About ELFBAR
ELFBAR is a pioneer in the global vaping industry. Since its inception in 2018, it has been providing a distinct and diverse vaping experience with innovation at its core. ELFBAR stays committed to youth access prevention and sustainable growth as a leading brand favoured and used by tens of millions of adult smokers and ex-smokers worldwide as an alternative to smoking. For more information, please visit elfbar.de.
Media Contact
Organization: HG INNOVATION LIMITED
Contact
Person: Media Relations
Website:
https://www.elfbar.de/
Email:
marketing@elfbar.de
Country:United States
The post
ELFBAR’s German Business Is Now Built Around Reusable Pod Systems appeared first on
Brand News 24.
It is provided by a third-party content
provider. Brand News 24 makes no
warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
The brand holds about 60 percent of the country’s pod system market and around 80 percent of its German shipments are in reusable formats, with four products honoured this year by the German Design Award and the CMF Design Awards
United States, 1st Jun 2026, –
Global vape brand ELFBAR today set out how its German business has shifted toward reusable pod systems over the past several product cycles, following recognition of four of its products by the German Design Award and the International CMF Design Awards in 2026.
The two juries honoured the ELFX Mini, the ELFX 2, the ELFA Master Stein and the ELFA pod system. The group together accounts for a meaningful share of ELFBAR’s German sales. The German Design Award is organised by the German Design Council. The International CMF Design Awards evaluates excellence in colour, material and finish. ELFA Master Stein and ELFX Mini are now available in Germany.
What the data shows
According to internal company data, ELFBAR holds about 60 percent of the German pod system category. That makes it the largest player in the country’s largest vape submarket. Prefilled and refillable products — the ELFX and ELFA pod systems and the ELFLIQ e-liquid range — make up roughly 80 percent of the company’s shipments to Germany. Single-use formats, once a defining part of the category, no longer drive the brand’s German business.
The product mix has shifted gradually rather than overnight. The change reflects deliberate prioritisation inside the company: ELFBAR has steadily reduced the share of single-use formats in its German offer and reinvested behind devices that can be refilled, recharged and serviced over a longer life.
Design language
The shift toward reusable formats has been accompanied by a change in how ELFBAR’s products look and feel. The ELFX and ELFA series — including the four products honoured this year — share a quieter design vocabulary than the bright single-use silhouettes that defined the category’s earliest growth. Colour palettes are subdued. Casings are contoured for one-handed use. Materials are selected for grip and longevity. Branding is small.
“Good design should feel confident, not loud,” said Becky Liu, Head of Industrial Design at ELFBAR. “With ELFX and ELFA, we focus on a clean-cut form, precision, and a calm material touch-feel to bring an elegant and intuitive user experience.”
That visual approach has now been independently endorsed. The German Design Award named the ELFX Mini and the ELFA Master Stein as 2026 winners. The CMF Design Awards recognised both the ELFA Master Stein and the ELFX 2. The combined recognition applies standards normally used to assess mainstream consumer electronics to a category that has historically been judged on different terms.
The reusable approach in practice
ELFBAR describes its reusable design approach in three working principles, drawn from how the products are engineered and sold rather than from marketing language.
The first is that components are designed to be replaceable. Pods, cartridges and, in some models, batteries can be exchanged so that the body of the device stays in use beyond the life of any single consumable.
The second is that everyday friction is engineered out of the product. Visible e-liquid windows, magnetically secured cartridges, structured status displays and adjustable airflow and power settings are integrated to reduce small daily annoyances that often push users back to single-use products.
The third is that safety features are built into the cartridge. The ELFX POD 2.0 generation, which launches with ELFX 2 in Germany in June 2026, adds a child lock, an upgraded airway for richer flavour, and a 5A leakproof system designed to contain e-liquid during everyday use.
The regulatory backdrop
The shift inside ELFBAR’s German business has played out against a broader change in European regulation. National-level restrictions on disposable products, higher expectations around packaging and e-waste, and closer scrutiny of product safety have all put pressure on bright, short-lived devices. Brands able to demonstrate genuine reusability, supported by replaceable components, accessible spare parts and durable design, are increasingly separated by retailers and regulators from those that cannot.
ELFBAR’s German position is being treated inside the company as a test case for how the rest of its European business will be structured. The plan is to introduce the award-winning ELFX and ELFA designs to additional European markets in due course, with ELFX 2 leading the next wave from Germany in June 2026.
— ENDS —
About ELFBAR
ELFBAR is a pioneer in the global vaping industry. Since its inception in 2018, it has been providing a distinct and diverse vaping experience with innovation at its core. ELFBAR stays committed to youth access prevention and sustainable growth as a leading brand favoured and used by tens of millions of adult smokers and ex-smokers worldwide as an alternative to smoking. For more information, please visit elfbar.de.
Media Contact
Organization: HG INNOVATION LIMITED
Contact
Person: Media Relations
Website:
https://www.elfbar.de/
Email:
marketing@elfbar.de
Country:United States
The post
ELFBAR’s German Business Is Now Built Around Reusable Pod Systems appeared first on
Brand News 24.
It is provided by a third-party content
provider. Brand News 24 makes no
warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Reusable device debuts with the new ELFX POD 2.0 generation, featuring a child lock, an upgraded airway and a 5A leakproof system
United States, 1st Jun 2026, –
Global vape brand ELFBAR will launch the ELFX 2, a reusable pod system already honoured by the International CMF Design Awards, in Germany in June 2026. The device will be the first in the company’s lineup to ship with the new ELFX POD 2.0 cartridge generation, which adds three upgrades focused on safety, flavour delivery and leakage protection.
ELFX 2 will go on sale through ELFBAR’s authorised retail and online channels. Specific on-sale dates, pricing and full channel availability will be confirmed closer to launch. The product is intended for adult smokers and ex-smokers as an alternative to combustible tobacco.
What is new in ELFX POD 2.0
The ELFX POD 2.0 cartridge generation ships standard with ELFX 2 in Germany and changes three things from the prior generation.
The first is a child lock. The dedicated locking mechanism is designed to make unintended activation by a child significantly less likely. The feature reflects ELFBAR’s youth access prevention commitments and aligns with European regulatory expectations around pod-level safety engineering.
The second is an upgraded internal airway. The redesigned airflow path is tuned for more consistent flavour expression across the life of the pod. This is an area where adult users moving from disposable to reusable formats have historically reported the largest gap.
The third is a 5A leakproof system. The architecture is intended to keep e-liquid contained during everyday pocket carry, temperature change and travel. Leakage has been one of the most common complaints across the wider pod system category, and addressing it has been a focus of ELFBAR’s engineering team for the past two product cycles.
The device itself
ELFX 2 is a reusable device with a refillable architecture, a rechargeable battery and replaceable pods. Its physical design earned the CMF Design Award earlier this year, in a cycle that also recognised the ELFA Master Stein. Sister product ELFX Mini, alongside the ELFA Master Stein, won the German Design Award in the same year. ELFA Master Stein and ELFX Mini are now available in Germany.
The casing is contoured for one-handed grip. The colour palette is subdued and the material finish is low-gloss. Pods are held in place magnetically and click into position without alignment effort. The e-liquid window keeps refill timing intuitive. The status display communicates battery and pod state at a glance. Airflow and power settings can be adjusted by the user.
“Good design should feel confident, not loud,” said Becky Liu, Head of Industrial Design at ELFBAR. “With ELFX and ELFA, we focus on a clean-cut form, precision, and a calm material touch-feel to bring an elegant and intuitive user experience.”
Why Germany first
Germany is ELFBAR’s largest European market. The company reports a 60 percent share of the country’s pod system category, based on internal data. Prefilled and refillable products — including the ELFX and ELFA pod systems and the ELFLIQ e-liquid range — make up roughly 80 percent of its German shipments. The country has also been the first market to receive several previous ELFBAR product introductions, and the company’s local distribution footprint is the deepest of any of its European markets.
The June launch puts ELFX 2 into German retail at the same moment that European regulators are tightening rules on disposable formats and packaging waste. Reusable pod systems with replaceable components are increasingly being treated by retailers as a separate product category from disposable vapes, and ELFX 2 is positioned within that distinction.
European rollout to follow
ELFX 2 will be the lead product in ELFBAR’s broader European introduction of the award-winning ELFX and ELFA designs. Subsequent market launches will follow Germany in waves. Dates, pricing and channel partners will be communicated market by market.
— ENDS —
About ELFBAR
ELFBAR is a pioneer in the global vaping industry. Since its inception in 2018, it has been providing a distinct and diverse vaping experience with innovation at its core. ELFBAR stays committed to youth access prevention and sustainable growth as a leading brand favoured and used by tens of millions of adult smokers and ex-smokers worldwide as an alternative to smoking. For more information, please visit elfbar.de.
Media Contact
Organization: HG INNOVATION LIMITED
Contact
Person: Media Relations
Website:
https://www.elfbar.de/
Email:
marketing@elfbar.de
Country:United States
The post
ELFBAR to Launch Award-Winning ELFX 2 Pod System in Germany in June 2026 appeared first on
Brand News 24.
It is provided by a third-party content
provider. Brand News 24 makes no
warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
ELFBAR’s German Business Is Now Built Around Reusable Pod Systems
ELFBAR’s German Business Is Now Built Around Reusable Pod Systems
ELFBAR to Launch Award-Winning ELFX 2 Pod System in Germany in June 2026
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