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The master of Fintech, Marcus Lim has been appointed as the Chief Marketing Officer of Getty Group.

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Recently, Marcus who is well-known in the financial industry has officially joined Getty Group as the Chief Marketing Director.

Getty Group was established in 2014 at the island country of Saint Vincent and the Grenadines. It has then embarked a subversive reformation in the financial industry. Since its establishment, Getty has integrated technology into the financial industry and successfully developed the oil price monitoring system ExypnOS 1.0 in 2015. The group also won the Excellent Brand of Worldwide Excellence Award 2018/19 for successfully developing the system. They have attributed their achievement to the excellent talents and teamwork.

Recruiting talents to build a high-quality financial technology platform

Getty Group, which focuses on talents, is committed to creating an excellent mechanism and a high-standard platform to attract outstanding talents. After deciding to enter the Asian market, Getty has been searching extensively but has not been able to find a talent who can take on the important role of the Asian regional director. It was not until the appearance of Marcus.

Marcus’s portfolio is very interesting. He was graduated from the Department of Marketing and Finance at the University of Melbourne, Australia, and has unique insights over the global markets and finance. In addition to the financial market, Marcus also has a strong interest in marketing, hence after graduation, he joined the insurance and real estate agency industries with organizational marketing as the development direction.

Although Marcus has a lot of experiences in leading the team and operations, as the era is evolving rapidly, the 90s and 00s have entered the trail. Marcus has gradually realized that the market has changed, the method that he has been using will soon reach the bottleneck. He then decided to go overseas to explore and get more inspiration from different field and industry.  Coincidentally, Marcus was hired as a senior financial consultant for an international financial technology company, specifically responsible for business in the Asia-Pacific region, especially the Chinese market.

During the years in the Chinese market, Marcus broadened his horizons and witnessed the progress and popularization of China’s financial technology, as well as the bottlenecks and difficulties in the development of traditional finance. The experience of the past few years has made him more certain that the future will be an era dominated by financial technology, and the sharing model will be able to drive the development of financial technology towards globalization. Therefore, he resolutely set off the traditional financial technology company with high pays and turned to the digital finance industry, financial technology and blockchain fields, and participated in marketing efforts to drive the transformation of traditional finance into digital finance.

Artificial intelligence and data analysis create precise investment strategies

In terms of investment philosophy, Marcus is a value investor. “I hope to practice the long-term investment philosophy, based on in-depth fundamental research, and strive to select high-quality investment projects that can create long-term value through the comparison of the industrial characteristics of various economies. I believe that through the assistance of data analysis and artificial intelligence, the investment can become easier and able to earn a return on investment on a regular basis.”

“I mainly resist potential market risks by adjusting the combination of industries and style structures; of course, with the support of our company’s artificial intelligence system, our investment judgments will become more precise and accurate, and this is why I joined Getty Group because I believe in the future of financial technology and the bottomless development possibilities in it,” Marcus said.

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Press Release

Bold Branding Meets Premium Quality as BigAssCoffeeCompany.com Brings Artisan Blends with Attitude to Coffee Enthusiasts

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BigAssCoffeeCompany.com launches with a mission to serve coffee enthusiasts who want exceptional flavor without pretentious marketing. The company offers artisan blends and branded merchandise through a streamlined e-commerce platform featuring fast automated fulfillment and direct shipping nationwide.

United States, 7th Jan 2026 – Big Ass Coffee Company is carving out its place in the American coffee scene with an offering that combines artisan-quality blends, premium branded gear, and a brand personality that refuses to fade into the background. The company’s newly launched e-commerce platform serves coffee enthusiasts across the United States who have grown weary of choosing between overpriced specialty brands wrapped in pretentious marketing and mass-market options that sacrifice quality for convenience.

Daring Branding Meets Premium Quality as BigAssCoffeeCompany.com Brings Artisan Blends with Attitude to Coffee Enthusiasts

The brand name itself signals the company’s approach: unapologetic, memorable, and designed to appeal to customers who value authenticity over polish. In a marketplace where many coffee companies rely on imagery of mountain villages, hand-drawn logos, and flowery descriptions of tasting notes, Big Ass Coffee Company speaks plainly and confidently. This positioning resonates particularly well with younger consumers and professionals who respond to brands that communicate like real people rather than marketing committees.

However, the bold branding is backed by genuine substance. The artisan blends available through the platform are crafted with careful attention to sourcing, roasting, and flavor profile development. Each offering is designed to deliver a distinctive and satisfying experience that justifies its position in the premium segment without requiring customers to interpret elaborate tasting notes or understand obscure origin details. The coffee speaks for itself through quality that is immediately evident in the cup.

The company’s target audience represents a substantial and growing segment of the coffee market. These consumers have been educated by the specialty coffee movement and now expect higher quality than traditional commercial brands provide. At the same time, they have become accustomed to the convenience and speed of modern e-commerce and expect seamless online purchasing experiences. They want coffee delivered to their doors quickly and reliably, and they prefer brands that feel genuine rather than manufactured.

Big Ass Coffee Company addresses these preferences through both product and operations. The automated fulfillment system ensures orders are processed and dispatched rapidly without the delays common in businesses managing traditional inventory systems. This speed is particularly important for coffee, where freshness directly impacts quality. Customers receive products quickly enough that flavor remains at peak levels, delivering an experience comparable to purchasing directly from local roasters without requiring in-person visits.

The merchandise collection extends brand engagement beyond the coffee itself. Apparel and accessories allow customers to express affinity for the brand in their daily lives while generating additional revenue that supports overall business viability. The gear is produced with the same quality standards and brand consistency as the coffee products, ensuring customers feel good about their purchases whether they are brewing a morning cup or wearing branded merchandise.

The direct-to-consumer model creates advantages beyond operational efficiency. It enables the company to build direct relationships with customers, gather feedback without intermediaries, and adapt offerings based on actual purchasing behavior and preferences. This connection informs product development, marketing strategies, and customer service enhancements in ways that would be impossible through wholesale or retail partnerships.

From a market perspective, Big Ass Coffee Company enters during favorable conditions for online coffee retail. Consumer comfort with food and beverage e-commerce has grown dramatically, and the subscription and direct-shipping models have become mainstream rather than novel. However, market maturity also means heightened competition, making differentiation essential. The company’s combination of quality products, operational efficiency, and distinctive branding creates a competitive position that addresses multiple customer priorities at once.

The inventory-free fulfillment approach provides financial and operational flexibility that supports sustainable growth. Without capital tied up in stored inventory or risk exposure from unsold stock, the company can direct resources toward customer acquisition, product development, and brand building. This lean operational model is particularly advantageous during the early growth phase when cash flow management is critical.

Big Ass Coffee Company represents a new generation of direct-to-consumer brands that understand quality and personality are not mutually exclusive. The company delivers genuinely premium products while communicating in ways that feel accessible and authentic. For coffee lovers seeking alternatives to both bland mainstream brands and overly serious specialty options, the company offers a refreshing choice that doesn’t compromise on what matters most: the coffee itself.

CONTACT: https://www.BigAssCoffeeCompany.com 

https://Facebook.com/BigAssCoffeeCompany

Media Contact

Organization: Big Ass Coffee Company

Contact Person: John Watson

Website: https://www.BigAssCoffeeCompany.com

Email: Send Email

Country:United States

Release id:39915

The post Bold Branding Meets Premium Quality as BigAssCoffeeCompany.com Brings Artisan Blends with Attitude to Coffee Enthusiasts appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Press Release

KeyCrew Media Selects Landings as Verified Expert for Advanced Air Mobility Infrastructure and Rural Vertiport Development

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KeyCrew Media, a real estate analytics and media network, has selected Landings, North America’s largest rural vertiport network developer, as a KeyCrew Verified Expert

United States, 7th Jan 2026 – KeyCrew Media, a real estate analytics and media network, has selected Landings, North America’s largest rural vertiport network developer, as a KeyCrew Verified Expert. Landings will contribute data-driven analysis on electric aviation infrastructure, rural real estate development, and the emerging Advanced Air Mobility sector.

KeyCrew Verified Experts are carefully selected as prolific market trend authorities who demonstrate exceptional insight and expertise in their fields. These distinguished professionals regularly contribute market insights, expert perspectives, and forward-looking analysis to help audiences navigate complex industry landscapes.

Landings is pioneering the infrastructure-first approach to electric aviation by developing landing and charging stations for electric aircraft across rural markets ahead of urban competitors. With a planned network of 2,000 rural locations across North America, Landings is laying the groundwork for Advanced Air Mobility to reach critical mass at scale.. The company’s asset-light model requires zero upfront costs from property owners, operating on a revenue-sharing basis once vertiports become operational.

Founded by Lisa Wright, whose background in architecture and energy management informs Landings’ unique positioning, the company addresses the critical bottleneck facing the electric aviation industry. While aircraft manufacturers race toward certification and urban markets capture headlines, rural America represents 80% of the nation’s geography with immediate use cases spanning emergency services, agricultural operations, and last-mile logistics.

Wright’s approach draws from lessons learned in energy infrastructure deployment and FBO operations, focusing on multimodal facilities that accommodate heavy drones, light eVTOLs, and short takeoff and landing aircraft. Landings’ vertiports range from two to twelve acres and can be integrated into existing commercial real estate including logistics centers, retail locations, manufacturing sites, and regional airports.

The company works with major eVTOL, STOL, and drone manufacturers positioning rural communities as strategic first movers in the Advanced Air Mobility ecosystem. Recent momentum includes Wright’s appearances on Bloomberg TV and growing partnerships with economic development organizations across the Mohawk Valley and beyond.

Landings’ areas of expertise include:

  • Advanced Air Mobility Infrastructure – Specialized knowledge in vertiport site selection, development, and energy systems integration
  • Rural Real Estate Development – Strategic approach to undervalued markets with regulatory advantages and immediate use cases
  • Electric Aviation Economics – Revenue models, capital stacking, and partnership structures for ground infrastructure
  • Multimodal Transportation Planning – Integration of drones, eVTOLs, and electric aircraft into existing logistics and emergency response networks

“We’re establishing Rural Air Mobility as a distinct category from Urban Air Mobility because the use case density is fundamentally different,” said Lisa Wright, Founder and CEO of Landings. “Rural markets aren’t secondary – they’re strategically advantageous. The land costs less, regulations align more favorably, and communities immediately understand the value proposition for emergency response, agricultural services, and economic development. By the time aircraft reach critical mass, we’ll have the largest ground network ready to receive them.”

About Landings

Landings is building North America’s largest network of landing and charging stations for electric aircraft. Using an asset-light revenue-sharing model, Landings partners with commercial property owners to develop 2-12 acre vertiports serving heavy drones, light eVTOLs, and short takeoff and landing aircraft. The company’s infrastructure-first approach positions rural communities as strategic first movers in Advanced Air Mobility, serving use cases in emergency response, agriculture, and last-mile logistics ahead of urban market deployment. Website: www.landings.co

About KeyCrew Media

KeyCrew Media is the next generation real estate intelligence platform that leverages AI-powered analytics and first-person reporting from verified experts to produce forward-looking insights across local markets and niche asset classes. Proprietary market reporting is delivered through KeyCrew’s growing portfolio of niche media properties – including KeyCrew Journal, NextAsset News, and other specialized publications – as well as selectively syndicated to media partners that influence industry decision-makers. Learn more at keycrew.co

Media Contact

Organization: KeyCrew Media

Contact Person: Heather Hook

Website: https://www.keycrew.co

Email: Send Email

Country:United States

Release id:39911

The post KeyCrew Media Selects Landings as Verified Expert for Advanced Air Mobility Infrastructure and Rural Vertiport Development appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Press Release

The Alkaline Diet Is Making a Comeback — K-LAVA Bamboo Salt (Divine Salt) Is at the Forefront

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As alkaline-focused eating regains global attention, consumers are turning to mineral-rich, minimally processed foods that support long-term balance rather than short-term detox trends. Rooted in a traditional Korean fire-roasting method, K-LAVA Bamboo Salt—baked at temperatures reaching 1,700°C and containing up to 55 naturally occurring minerals—is emerging as a distinctive ingredient aligned with the modern alkaline lifestyle and the growing K-Wellness movement.

Hamyang, Korea South, 7th Jan 2026 – As ultra-processed foods, chronic stress, and nutritionally imbalanced diets become defining features of modern life, a global re-calibration is underway. The alkaline diet—once regarded as a niche wellness philosophy—is re-emerging as a mainstream lifestyle trend across the United States, Europe, and Asia. 

At its core is a renewed focus on mineral balance, whole foods, and long-term dietary sustainability. Within this shift, K-LAVA SALT is drawing attention as a product that aligns traditional food craftsmanship with contemporary wellness priorities.

 

 

The Alkaline Diet, Reframed for Modern Life

Today’s alkaline diet is no longer defined by strict exclusions or rigid rules. Instead, nutrition professionals increasingly describe it as a framework centered on balance and mineral sufficiency

Diets dominated by refined sugars, animal proteins, and industrial additives are widely associated with metabolic stress, prompting consumers to seek foods that naturally support equilibrium.

This evolution has fueled demand for mineral-rich, minimally processed ingredients that can be integrated into daily routines without extreme lifestyle changes.

 

 

Inside the Making of Korea’s no.1 bamboo salt,  K-LAVA Bamboo Salt (Divine Salt)

K-LAVA Bamboo Salt is rooted in a centuries-old Korean tradition, distinguished by one of the most intense natural processing methods used in food production today.

The process begins with natural sea salt, which is packed into mature bamboo stalks and sealed with mineral-rich clay. These bamboo chambers are then roasted repeatedly in wood-fired kilns. 

At the peak of production, the salt is exposed to temperatures reaching 1,700°C, an extreme heat level that fundamentally transforms its structure.

According to the producer, this process results in:

  • Ultra-high-temperature purification, achieved without chemical refining 
  • Structural transformation of the salt crystals through repeated firing 
  • Integration of minerals released from bamboo and clay during combustion

As a result, K-LAVA Bamboo Salt is reported to contain up to 55 naturally occurring minerals, a profile that differentiates it sharply from conventional refined salts, which are often stripped down to sodium chloride alone.

Minerals, Fire, and the Alkaline Narrative

While scientific debate around dietary alkalinity continues, there is growing consensus on the importance of trace minerals in supporting hydration, electrolyte balance, and metabolic function. 

The alkaline diet’s modern appeal lies less in altering blood pH and more in improving overall mineral intake through whole, naturally processed foods.

K-LAVA Bamboo Salt fits squarely into this narrative. The combination of extreme heat, traditional materials, and repeated roasting is believed to contribute to its alkaline characteristics and mineral density—without synthetic additives or industrial shortcuts.

Designed for Everyday Use, Not Medical Claims

Despite its complex production, K-LAVA Bamboo Salt is positioned as an everyday culinary ingredient, not a therapeutic or pharmaceutical product. Consumers incorporate it into daily habits in simple ways:

  • A small pinch added to warm water with lemon or lime 
  • Light seasoning for vegetables, grains, meat, and everyday cooking 
  • Use in broths, teas, or fermentation-based foods or mouth wash

This understated approach aligns with the alkaline diet’s modern interpretation: incremental, sustainable choices rather than short-term detox regimens.

K-Wellness and the Global Return to Fundamentals

As K-Culture continues to expand globally, attention is increasingly shifting toward K-Wellness—a broader lifestyle philosophy rooted in balance, tradition, and natural processes. Products like K-LAVA Bamboo Salt resonate with consumers seeking authenticity, transparency, and cultural depth in their wellness choices.

With its exposure to 1,700°C heat, its reported 55-mineral composition, and a process defined by time rather than speed, K-LAVA Bamboo Salt represents a return to fundamentals in an era dominated by convenience.

As the alkaline diet regains relevance worldwide, it is increasingly clear that the conversation is no longer just about what people remove from their diets—but about what they intentionally put back in.

About INSANGA and K-LAVA Salt

Established by natural medicine pioneers Kim Il-Hun and his son Kim Yoon-Se, INSANGA is a legacy health food company specializing in bamboo salt-based traditional remedies. Its global brand K-LAVA Salt represents the international face of its flagship product, Korean 9 times baked bamboo salt, now positioned for expansion into global wellness and culinary markets.

For more information check out at K-Lava Salt Official Website

Disclaimer: This article is for informational purposes only and does not constitute medical advice

 

Media Contact

Organization: INSANGA

Contact Person: Yoonse Kim

Website: https://www.k-lavasalt.com

Email: Send Email

City: Hamyang

Country:Korea South

Release id:39914

The post The Alkaline Diet Is Making a Comeback — K-LAVA Bamboo Salt (Divine Salt) Is at the Forefront appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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