Connect with us

Press Release

The importance of sustainability: Why eco-friendly blockchains are the future

Published

on

As more and more decentralized applications (DApps), such as GameFi, DeFi, NFTs, and more, are being developed, heated discussions about the environmental impact of blockchain and cryptocurrency have reignited once more. Especially after China’s crackdown on cryptocurrency mining activities, public debates about blockchain and crypto-related energy consumption rates have reached a climax.

Proof of Work’s environmental impact

Since the birth of Bitcoin, the Proof of Work (PoW) consensus mechanism has always been fundamental to the security of blockchain networks. This consensus is reached through computing power, commonly referred to as hash rate.

Over time as blockchain technology is being adopted by the world, the energy consumption rate of the entire blockchain network has skyrocketed, leading to significant environmental costs. The University of Cambridge estimates that Bitcoin mining consumes about 130 TWh per year, accounting for about 0.1% of the world’s total primary energy consumption.

As far as DApp development is concerned, energy consumption-related environmental issues are mostly derived from Ethereum mining, since Ethereum is a PoW blockchain with the largest ecosystem full of projects in varying sizes. With the recent London hard fork, the transition to Ethereum 2.0-a complete Proof of Stake (PoS) blockchain, will be completed as early as 2022. As a result, the current energy consumption per transaction on Ethereum is about 35 kWh, which is equivalent to the energy consumption of a single person in developing countries for 3 days.

The true cost of DApp transactions

While mass crypto adoption is happening around the world, DApps and their applicability will eventually catch up. New projects such as wealth management applications, lending platforms, decentralized exchanges (DEX), NFT-inspired metaverses, and more, that are gradually taking over social media and our lives are the ultimate proof. If you have been paying attention to what’s happening around you, the crypto community’s passion and loyalty towards decentralized, immutable technology are clearly reflected in the real world.

That is certainly good news for crypto enthusiasts, but for the environment, it’s an entirely different story. Take NFTs for example. Memo Atken, a digital artist and engineer, estimates that the true cost of an NFT is much higher than a typical energy consumption of a transaction on Ethereum (35 kWh). He believes that NFT-related transactions will cost much more because all NFTs have to be minted and exchanged multiple times on the blockchain.

He is certainly correct. In fact, an NFT’s creation and distribution do not only consist of a simple mint and sale process. There will be many subsequent transactions made by collectors and traders, which makes the average carbon footprint of each NFT close to 340kWh (an average of 211 kg of CO2), equivalent to a single person’s energy consumption in a developed country for more than a month.

Why eco-friendly blockchains are favored by developers

In early 2021, several public blockchains underwent considerable ecosystem expansion, such as ThunderCore, Solana, Polkadot, and Binance Smart Chain. These blockchains’ ecosystems are in full bloom, as decentralized projects like DAOs, Oracles, Token Bridges, DeFi protocols, NFT marketplaces, blockchain games, and more, are being deployed consistently. There are many reasons for the expansion of these networks, but one thing they all have in common is that none of them utilize a PoW consensus mechanism (meaning zero physical mining facilities are used). Instead, novel mechanisms, such as PoS, that allow on-chain staking and other models to replace PoW are applied.

Among them, the ThunderCore blockchain uses the state-of-the-art PoS consensus mechanism, PaLa, which not only solves the “scalability trilemma”, but also supports the chain’s entire ecosystem with cheap renewable energy. ThunderCore is an eco-friendly public blockchain, and its CO2 emissions, resulting from on-chain transactions, are reduced by more than 10,000x. For example, its block creation does not require the support of large amounts of energy resources like Bitcoin and Ethereum do. ThunderCore is also EVM compatible, which allows the rapid migration and deployment of Ethereum projects. With low gas fees (<$0.00001), sub-second confirmations, and 4,000+ TPS, ThunderCore has become a platform favored by developers from the world over.

About Author

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

Continue Reading

Press Release

Martal Group Strengthens Position as a Full-Service AI-Powered B2B Lead Generation and Sales Outsourcing Provider

Published

on

Oakville, Ontario, Canada, 11th Apr 2026 — Martal Group, a leading North American B2B sales agency, is reinforcing its position as a full-service, AI-powered lead generation and sales enablement partner by expanding its comprehensive suite of service-based solutions. Designed to help companies accelerate revenue and streamline sales operations, Martal’s offerings span outbound and inbound lead generation, appointment setting, cold outreach, and end-to-end sales outsourcing.

As businesses face increasing pressure to build predictable pipelines and close deals faster, Martal Group delivers a scalable “Sales-as-a-Service” model that combines human expertise with advanced artificial intelligence. With more than 16 years in the industry and a global team of over 200 onshore sales professionals, the company supports organizations ranging from startups to Fortune 500 enterprises.

Martal’s service portfolio is built to address every stage of the B2B sales cycle. Its outbound lead generation services leverage a proven omnichannel strategy that integrates cold emailing, LinkedIn outreach, and cold calling to identify and engage high-value prospects. By combining these channels with real-time intent data and AI-driven insights, Martal ensures highly targeted outreach that drives measurable results.

The company’s appointment setting services are designed to help businesses consistently book qualified meetings with decision-makers. Through personalized messaging and strategic follow-ups, Martal’s sales development representatives (SDRs) deliver sales-ready opportunities directly to clients’ calendars, allowing internal teams to focus on closing deals.

Martal Group also offers a fully managed sales outsourcing service, enabling companies to scale quickly without the overhead of building in-house teams. From prospecting and lead nurturing to deal negotiation and customer onboarding, Martal’s experienced sales executives handle the entire sales cycle. This approach allows businesses to reduce operational costs while increasing efficiency and revenue generation.

A key differentiator is Martal’s proprietary AI Sales Platform, which powers its outreach and engagement processes. The platform acts as an always-on sales engine, automating campaign execution while continuously optimizing performance through machine learning and data analysis. This hybrid model ensures both efficiency and personalization, delivering higher response rates and improved conversion outcomes.

In addition to outbound strategies, Martal provides inbound lead generation services that focus on driving organic traffic and increasing brand visibility. These services include SEO optimization, content-driven campaigns, LinkedIn advertising, and web development support, helping clients attract and convert inbound prospects effectively.

Martal also specializes in LinkedIn lead generation, utilizing advanced social selling techniques to connect with key decision-makers on one of the world’s most trusted B2B platforms. Complementing this is its cold emailing service, which features highly customized email sequences tailored to each client’s ideal customer profile, and its cold calling service, powered by signal-based prospecting and advanced dialing systems.

Beyond execution, Martal empowers organizations through its B2B sales training programs. These programs equip internal teams with proven frameworks, AI-driven insights, and best practices to enhance lead generation and closing strategies, ensuring long-term success.

The company offers flexible service tiers to accommodate businesses at different growth stages. From fractional sales team support for companies entering outbound marketing to full-time and enterprise-level sales teams for organizations seeking rapid scale, Martal delivers customized solutions aligned with each client’s goals.

Martal Group’s services extend across a wide range of industries, including technology, SaaS, healthcare, cybersecurity, fintech, logistics, manufacturing, energy, and more. This cross-industry expertise enables the company to develop tailored strategies that resonate with specific target audiences and market dynamics.

“Our goal is to provide businesses with a complete, results-driven sales ecosystem,” said Vito Vishnepolsky, president for Martal Group. “By combining AI technology with experienced sales professionals, we help our clients generate qualified leads, book meetings, and ultimately close more deals.”

With thousands of successful campaigns and tens of thousands of sales-ready leads generated annually, Martal continues to deliver consistent, data-backed outcomes for its clients. Its focus on qualified leads, rather than vanity metrics, has made it a trusted partner for over 2,000 companies worldwide.

As demand for efficient and scalable sales solutions continues to grow, Martal Group remains committed to innovation and performance. Its service-based approach to lead generation and sales outsourcing positions the company as a go-to partner for organizations looking to accelerate growth and gain a competitive edge.

For more information, visit https://martal.ca/.

About Martal Group
Martal Group is a North American B2B sales agency offering AI-powered lead generation and sales outsourcing services. With a global team across North America, the European Union, and Latin America, Martal delivers end-to-end sales solutions that help companies scale faster and generate consistent revenue growth.

Media Contact

Organization: Martal Group

Contact Person: Vito Vishnepolsky

Website: https://martal.ca

Email: Send Email

Contact Number: +18885577769

Address:2275 Upper Middle Rd E Unit 101

City: Oakville

State: Ontario

Country:Canada

Release id:43936

The post Martal Group Strengthens Position as a Full-Service AI-Powered B2B Lead Generation and Sales Outsourcing Provider appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

file

About Author

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

Continue Reading

Press Release

Martal Group Strengthens Position as a Full-Service AI-Powered B2B Lead Generation and Sales Outsourcing Provider

Published

on

Oakville, Ontario, Canada, 11th Apr 2026 — Martal Group, a leading North American B2B sales agency, is reinforcing its position as a full-service, AI-powered lead generation and sales enablement partner by expanding its comprehensive suite of service-based solutions. Designed to help companies accelerate revenue and streamline sales operations, Martal’s offerings span outbound and inbound lead generation, appointment setting, cold outreach, and end-to-end sales outsourcing.

As businesses face increasing pressure to build predictable pipelines and close deals faster, Martal Group delivers a scalable “Sales-as-a-Service” model that combines human expertise with advanced artificial intelligence. With more than 16 years in the industry and a global team of over 200 onshore sales professionals, the company supports organizations ranging from startups to Fortune 500 enterprises.

Martal’s service portfolio is built to address every stage of the B2B sales cycle. Its outbound lead generation services leverage a proven omnichannel strategy that integrates cold emailing, LinkedIn outreach, and cold calling to identify and engage high-value prospects. By combining these channels with real-time intent data and AI-driven insights, Martal ensures highly targeted outreach that drives measurable results.

The company’s appointment setting services are designed to help businesses consistently book qualified meetings with decision-makers. Through personalized messaging and strategic follow-ups, Martal’s sales development representatives (SDRs) deliver sales-ready opportunities directly to clients’ calendars, allowing internal teams to focus on closing deals.

Martal Group also offers a fully managed sales outsourcing service, enabling companies to scale quickly without the overhead of building in-house teams. From prospecting and lead nurturing to deal negotiation and customer onboarding, Martal’s experienced sales executives handle the entire sales cycle. This approach allows businesses to reduce operational costs while increasing efficiency and revenue generation.

A key differentiator is Martal’s proprietary AI Sales Platform, which powers its outreach and engagement processes. The platform acts as an always-on sales engine, automating campaign execution while continuously optimizing performance through machine learning and data analysis. This hybrid model ensures both efficiency and personalization, delivering higher response rates and improved conversion outcomes.

In addition to outbound strategies, Martal provides inbound lead generation services that focus on driving organic traffic and increasing brand visibility. These services include SEO optimization, content-driven campaigns, LinkedIn advertising, and web development support, helping clients attract and convert inbound prospects effectively.

Martal also specializes in LinkedIn lead generation, utilizing advanced social selling techniques to connect with key decision-makers on one of the world’s most trusted B2B platforms. Complementing this is its cold emailing service, which features highly customized email sequences tailored to each client’s ideal customer profile, and its cold calling service, powered by signal-based prospecting and advanced dialing systems.

Beyond execution, Martal empowers organizations through its B2B sales training programs. These programs equip internal teams with proven frameworks, AI-driven insights, and best practices to enhance lead generation and closing strategies, ensuring long-term success.

The company offers flexible service tiers to accommodate businesses at different growth stages. From fractional sales team support for companies entering outbound marketing to full-time and enterprise-level sales teams for organizations seeking rapid scale, Martal delivers customized solutions aligned with each client’s goals.

Martal Group’s services extend across a wide range of industries, including technology, SaaS, healthcare, cybersecurity, fintech, logistics, manufacturing, energy, and more. This cross-industry expertise enables the company to develop tailored strategies that resonate with specific target audiences and market dynamics.

“Our goal is to provide businesses with a complete, results-driven sales ecosystem,” said Vito Vishnepolsky, president for Martal Group. “By combining AI technology with experienced sales professionals, we help our clients generate qualified leads, book meetings, and ultimately close more deals.”

With thousands of successful campaigns and tens of thousands of sales-ready leads generated annually, Martal continues to deliver consistent, data-backed outcomes for its clients. Its focus on qualified leads, rather than vanity metrics, has made it a trusted partner for over 2,000 companies worldwide.

As demand for efficient and scalable sales solutions continues to grow, Martal Group remains committed to innovation and performance. Its service-based approach to lead generation and sales outsourcing positions the company as a go-to partner for organizations looking to accelerate growth and gain a competitive edge.

For more information, visit https://martal.ca/.

About Martal Group
Martal Group is a North American B2B sales agency offering AI-powered lead generation and sales outsourcing services. With a global team across North America, the European Union, and Latin America, Martal delivers end-to-end sales solutions that help companies scale faster and generate consistent revenue growth.

Media Contact

Organization: Martal Group

Contact Person: Vito Vishnepolsky

Website: https://martal.ca

Email: Send Email

Contact Number: +18885577769

Address:2275 Upper Middle Rd E Unit 101

City: Oakville

State: Ontario

Country:Canada

Release id:43936

The post Martal Group Strengthens Position as a Full-Service AI-Powered B2B Lead Generation and Sales Outsourcing Provider appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

file

About Author

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

Continue Reading

Press Release

Martal Group Expands AI-Powered Outbound Sales Platform to Accelerate B2B Pipeline Growth

Published

on

Oakville, Ontario, Canada, 11th Apr 2026 – Martal Group, a North American leader in AI-powered outbound sales solutions, is strengthening its position as a next-generation sales development partner with its advanced AI SDR platform designed to help B2B companies scale pipeline growth faster and more efficiently.

Built to function as an always-on AI Sales Development Representative (SDR), Martal’s platform combines agentic AI with human expertise to deliver high-performance outbound campaigns across email, LinkedIn, and phone. By automating up to 80% of repetitive sales tasks, the platform enables sales teams to focus on closing deals while maintaining consistent, high-quality outreach.

At the core of Martal’s offering is its ability to leverage real-time data and signal-driven targeting. This allows businesses to execute highly personalized outreach at scale—ensuring they connect with the right prospects at the right time. With built-in deliverability infrastructure and AI-driven list building, Martal consistently delivers higher reply rates, stronger engagement, and accelerated pipeline generation.

As demand grows for smarter outbound solutions, Martal’s platform stands out among leading AI SDR software and AI sales prospecting tools, offering a robust alternative to traditional platforms. Businesses exploring warmly alternative softwareapollo.io alternatives, or tools likeInstantly.ai are increasingly turning to Martal for its combination of automation, intelligence, and human-led execution.

Martal’s platform also serves as a powerful option for organizations seeking AI platform for lead generation and outbound sales AI platform capabilities. Its flexible architecture supports a wide range of use cases, from AI sales development to advanced AI analytics and data-driven campaign optimization.

In a rapidly evolving landscape filled with solutions such as 11x AI alternativesclay alternatives, and other AI-powered tools, Martal differentiates itself through its hybrid approach—blending cutting-edge technology with experienced sales professionals. This ensures that outreach campaigns remain not only automated but also strategic, relevant, and conversion-focused.

With onshore teams across the United States, Canada, the European Union, and Latin America, Martal supports clients in more than 50 industries. Its global presence enables businesses to scale outreach efforts seamlessly across multiple markets while maintaining localized expertise and compliance.

“Martal’s mission is to redefine outbound sales by combining AI innovation with human insight,” said a company spokesperson. “We empower organizations to achieve predictable and scalable revenue growth through smarter, more efficient sales development strategies.”

As companies continue to evaluate apollo alternativeswarmly competitor platforms, and other outbound technologies, Martal Group remains at the forefront—delivering a comprehensive, results-driven solution for modern B2B sales teams.

For more information, visit:
https://martal.ca/ai-sales-platform/

About Martal Group

Martal Group is a North American AI-powered outbound sales platform that helps B2B organizations accelerate revenue growth through a unique combination of agentic AI technology and human expertise. Acting as an always-on AI SDR, Martal executes multi-channel outbound campaigns across email, LinkedIn, and phone, automating up to 80% of repetitive sales activities.

The platform leverages real-time data, signal-based targeting, and AI-driven list building to deliver highly personalized outreach at scale. With built-in deliverability infrastructure and advanced analytics, Martal enables businesses to improve engagement, increase reply rates, and generate predictable pipeline growth.

Headquartered in Oakville, Ontario, Martal Group operates with onshore teams across the United States, Canada, the European Union, and Latin America, serving clients in over 50 industries worldwide.

Media Contact

Organization: Martal Group

Contact Person: Vito Vishnepolsky

Website: https://martal.ca

Email: Send Email

Contact Number: +18885577769

Address:2275 Upper Middle Rd E Unit 101

City: Oakville

State: Ontario

Country:Canada

Release id:43935

The post Martal Group Expands AI-Powered Outbound Sales Platform to Accelerate B2B Pipeline Growth appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

file

About Author

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

Continue Reading

LATEST POST