Press Release
The Finale Concert of The Treasured Voice Season 6 Unites Audience from Singapore Malaysia Indonesia and More to Boost Chinese-language Music Going Global
Hubei, China, 21st June 2025, ZEX PR WIRE, As cross-cultural musical exchange continues to intensify, the grand finale of Zhejiang TV’s flagship music variety show The Treasured Voice Season 6 delivered a performance rich in emotional depth and audiovisual impact — drawing the world’s attention to the Chinese music scene. This grand celebration not only showcased the artistic brilliance of Chinese musical content but also served as a notable milestone for Chinese-language music’s emergence onto the global stage.
Phenomenal Popularity and Explosive Growth: The Show Continues to Break Boundaries
Since its premiere, The Treasured Voice Season 6 has achieved phenomenal reach and impact across platforms. The show’s total livestream views on Weibo alone have surged to 13.44 billion, with related trending topics consistently topping the charts on Weibo, Douyin (TikTok China), and other mainstream social media platforms — fueling sustained cross-platform virality and extending its influence well beyond its original fanbase.
In addition to maintaining consistently high levels of viewership, the show’s musical content has also sparked widespread attention. For example, the stage performance of “Ninety Thousand Words” has amassed over one million saves on QQ Music and Kugou Music. On Douyin, related short videos have garnered over 200 million views, establishing the track as a standout crossover hit. The emotional duet “Look Into My Eyes and Say It,” performed by Zhang Yuan and Yao Xiaotang, generated significant buzz on YouTube, surpassing 4 million views and drawing heartfelt responses from global audiences in the comments section. Clips from the show have been extensively re-edited and remixed across major short video platforms, sparking continued viral buzz and trends that have solidified its influence as a trendsetting force in pop culture both in China and worldwide.
Audiences from various countries enthusiastically participated in the official YouTube “Duet Challenge” campaign, showcasing remarkable passion and engagement. Some lucky audience members received tickets to the grand finale concert, where they experienced the magic of music live on site.
The show’s official YouTube channel has surpassed 100,000 subscribers, reflecting the rapidly growing global appeal of Chinese-language music. Hit tracks such as “Ninety Thousand Words” and “Jumping Machine” have sparked a wave of cover versions overseas, attracting a growing number of non-Chinese-speaking creators. These interactions are gradually forging deeper connections between Chinese-language music and international audiences. Through its innovative stage productions and emotionally resonant performances, The Treasured Voice continues to expand the influence of Chinese-language music across mainstream global platforms.
Audiences from Singapore, Malaysia, Indonesia, and More Gather to Celebrate the Finale Concert
During the finale of The Treasured Voice Season 6, audiences from countries and regions including Russia, Malaysia, South Korea, Singapore, and Indonesia participated in the celebration both online and offline, demonstrating their shared passion for Chinese-language music as they celebrated the season’s spectacular conclusion.
The finale also featured interactive segments such as the “30-Second Song Guess Challenge,” “Music Trivia Quiz,” and “Guess the Singer” game, which drew enthusiastic participation from international audiences. The production team also captured a series of audience interviews, including a special segment titled “I’d Travel the World Just for Them,” which highlighted emotional moments of international audience members who personally traveled to the venue to support their favorite Chinese singers. These real-life stories not only underscored the audience’s cross-border passion and support but also deepened the emotional connection between singers and viewers—vividly demonstrating the global resonance and emotional impact of Chinese-language music.
From second left to right: Russian audience member, Malaysian audience member, Malaysian audience member, Huang Zihongfan, Zhang Bichen, Russian audience member, Indonesian audience member, Singaporean audience member.
Many audience members took to social media to share their excitement, posting comments such as:
“The Treasured Voice is my favorite Chinese music show!”
“Thank you to the production team for making overseas viewers like us feel part of the experience!”
As a token of appreciation, the production team prepared official autographed photos for lucky audience members, further strengthening the emotional bond between the show and its global viewers. Using music as a bridge, the event connected audiences from all corners of the world, striking a powerful chord of cultural resonance and introducing many international viewers to the richness and emotional appeal of Chinese-language music.
Embarking on the Future: Opening a New Chapter for Chinese-language Music Variety Shows
The Season 6 finale of The Treasured Voice was more than just a spectacular music showcase — it marked a major milestone in the global promotion of Chinese-language music variety shows. With high-quality musical content, heartfelt emotional delivery, and a globally minded production strategy, the show continues to elevate the presence of Chinese-language music on the international stage and share compelling Chinese stories with the world.
As one of the key collaborators behind the international audience engagement campaign, YoyWow Co., Ltd, played a vital role in both planning and execution. Drawing on its professional expertise in content internationalization, localized market operations, and fan ecosystem management, YoyWow helped amplify the global reach and cultural appeal of Chinese-language music.
Looking ahead, Zhejiang TV remains committed to delivering more high-quality productions that combine cultural depth with international resonance — ensuring that Chinese-language music and original Chinese variety shows are increasingly seen, heard, and loved around the world.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Rising Music Artist ROHAN Builds a New Sound Between Indie Rock, R&B, and Technology

ROHAN (stylized as ROHAN), is an Australian-born musician, singer-songwriter, and music producer who blends indie rock, R&B, electronic, and folk influences into emotional, genre-defying songs. Growing up between Australia and Singapore, ROHAN first learned piano from his Indian mother before discovering his love for punk music through Green Day’s American Idiot.
Now based in California, ROHAN has built a career at the intersection of music and technology. After enrolling at Stanford University, he chose to drop out and focus full-time on his creative path. From his DIY home studio, he produces and records his own music — characterized by confessional lyrics, melodic grit, and digital textures that bridge his global background and technical roots.
“ROHAN’s music is honest and alive,” says Romy Bayhack of Big Hassle, who represents the artist. “He’s building a new sound that connects emotion, innovation, and identity.”
ROHAN’s creative story — from coding computers to composing songs — mirrors a new generation of independent artists redefining the boundaries between technology and art. His upcoming releases promise to push that vision even further, blending emotional storytelling with cutting-edge sound design.
Fans can connect with ROHAN on Instagram @rohanx for the latest updates, music drops, and behind-the-scenes content.
About ROHAN
ROHAN is an Australian-born independent artist, producer, and songwriter raised between Australia and Singapore, now based in Los Angeles, California. His sound combines Aussie indie rock with R&B, electronic, and folk influences, creating introspective, genre-blurring anthems. ROHAN is known for his confessional lyricism, DIY production approach, and his commitment to bridging music and technology.
Official Instagram: @rohanx
Listen to his Music: http://www.rohan.fm
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Grimeypopstar to Release Highly Anticipated Project “Grimey Luv Songs”

Grimeypopstar is more than just an artist; he is a pioneer who is redefining the music landscape. As the CEO of Grimey Gang Records, he is cultivating a brand that embodies hard work, independence, and genuine artistry. The East Cleveland Ohio based artist is set to release his forthcoming mixtape, “Grimey Luv Songs,” on October 5 across all major platforms. This marks the next phase of Grimeypopstar’s journey — a compelling blend of emotion, street vitality, and authentic storytelling that encapsulates his identity and the ethos of his label.
“Grimey Luv Songs” showcases the complete spectrum of Grimeypopstar’s sound and essence. It transcends mere themes of love; it delves into loyalty, suffering, and the resilience required to persevere when faced with life’s challenges. Each track is a reflection of his unfiltered experiences and his transformation from an aspiring artist to a visionary leader with a message to convey. This project is deeply personal, unapologetic, and crafted to resonate with listeners who understand the grind.
Prior to the mixtape’s launch, fans were given a preview of what to expect with his single “Slickest Activator,” which is currently available on YouTube. This track showcases Grimeypopstar in his prime — self-assured, energetic, and fully in command of his musical style. It is a song that compels movement while also serving as a reminder that every lyric carries a narrative.
As the leader of Grimey Gang Records, Grimeypopstar is not merely releasing music; he is also creating pathways for other artists who share his passion and authenticity. His label signifies a new era of independent strength, empowering artists to remain true to their identities while reaching a global audience.
With “Grimey Luv Songs,” Grimeypopstar demonstrates that he is not just a fleeting presence; he is committed to establishing a lasting legacy. From the recording studio to the executive office, he is setting a benchmark for what it means to be both an artist and a CEO. When October 5 arrives, the world will witness the essence of Grimey Gang Records — genuine talent, heartfelt passion, and tangible outcomes.
You can find and stream Grimeypopstar’s music everywhere November 5th.
Make sure to follow him on all platforms @Grimeypopstar
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Scroll Up Magazine Launches the First Hip-Hop Magazine to Bring Social Media, Viral Content, and Street Culture Directly to Those Behind Bars

This month marks the launch of Scroll Up Magazine, the culture’s newest voice and the first publication designed specifically to bridge the gap between the incarcerated community and the rapidly evolving world of hip-hop, social media, and street culture.
Founded by Crystal Gotti and Richie Forbes, Scroll Up Magazine addresses a critical need: keeping those behind bars connected to the culture they helped build but have been locked out of experiencing. For the estimated 1.9 million people currently incarcerated in the United States, staying connected to family, friends, and the cultural movements happening on the outside has never been more challenging – or more important.
“You don’t scroll the jack – you scroll the page,” says Crystal Gotti, Co-Founder and Culture Editor. “Some of our readers haven’t touched down in years. They have no idea what a TikTok video looks like, what’s trending on Instagram, or what’s moving the culture right now. We bring the world to their hands – unfiltered, unbought, and unstoppable.”
What Makes Scroll Up Different:
Unlike traditional magazines, Scroll Up Magazine transforms the digital experience into print, featuring:
Viral TikTok videos captured as photo sequences with captions Instagram posts pulled directly from the timeline Memes, video stills, and social media moments that define the culture.
Issue One launches with a powerful cover story:
“Welcome Home Pooh Shiesty” An in-depth feature on the Memphis rapper’s recent release from federal custody after three years, his welcome home celebration, and his plan to reclaim his throne in hip-hop.
Who This Magazine Serves:
Scroll Up Magazine is essential reading for:
Incarcerated individuals seeking connection to the culture and current events. Families and loved ones of the incarcerated who want to send meaningful, engaging content and Hip-hop enthusiasts who value authentic, street-level perspectives.
Scroll Up Magazine offers more than entertainment – it offers hope, connection, and proof that the culture hasn’t moved on without them.
To subscribe or learn more, visit: ScrollUpMagazine.com or contact Subscribe@ScrollUpMagazine.com
Follow Scroll Up Magazine:
Instagram: @ScrollUpMagazine
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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