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Tati Posokhina Becomes the First American Woman to Climb Both Summits of Mount Elbrus in a Single Hunger Ascent

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Anchorage, AK, United States, 13th Oct 2025 – Mountaineer and endurance experimenter Tati Posokhina has officially become the First American woman to climb both the Eastern and Western summits of Mount Elbrus in one continuous push, all while fasting completely for five days, consuming only water, herbal tea, and a small amount of honey.

Redefining Human Limits: The “Hunger Ascent” of Elbrus

Mount Elbrus, Europe’s highest peak, has long been known not only for its physical challenges but for testing the limits of mental endurance. In September, Posokhina set out to explore an extreme physiological experiment, to scale both summits of Elbrus without food, relying solely on the body’s adaptive mechanisms and willpower.

Her decision was inspired by Alexander Abramov, founder of the 7 Summits Club, who once conducted a similar fasting ascent to the 5,641-meter Western Summit. Abramov supported Posokhina’s project, offering guidance and technical recommendations, while Alexander Dorozhukov, leader of the expedition, oversaw her attempt.

Posokhina’s objective was not simply to test endurance but to investigate the body’s respiratory efficiency at high altitude and her own long-standing struggle with altitude sickness, a condition that had previously forced her to abandon multiple expeditions.

A Five-Day Journey: Diary of the Hunger Ascent

Day 1.

The expedition began with a group of 20 climbers gathered around a shared meal. Posokhina sat with only tea and honey, her first challenge being psychological, resisting the social habit of eating together.

Day 2.

As the group ascended, her breathing became lighter, her energy steady. Hunger appeared only when others ate.

Day 3.

Her oxygen saturation level reached 97, an unprecedented reading for her. She reported mental clarity and strong energy.

Day 4.

A rest day before the final climb brought vivid food cravings, but her body felt light, powerful, and fully prepared.

Day 5. Summit Push.

At 03:00 a.m., the team began the ascent. The slower initial pace allowed her body to adjust naturally. As the climb progressed, she experienced an overwhelming sense of lightness.

  • Eastern Summit (5,621 m): Oxygen saturation held steady at 96, her personal record.
  • Western Summit (5,642 m): The traverse took 1.5 hours, including rest and clothing change.

Throughout the climb, she reported no signs of altitude sickness; no headache, no weakness, and unrestricted breathing.

Scientific and Physiological Results

Posokhina’s findings challenge traditional beliefs about high-altitude nutrition. Her observations included:

  • Complete absence of altitude sickness.
  • Clear, easy breathing and improved oxygenation (96% at summit).
  • No fatigue or muscle soreness post-ascent.
  • Sustained energy and mental clarity.
  • No use of medications, vitamins, or supplements.

According to her, digestion during high-altitude climbs often diverts vital energy and oxygen, while fasting allows her to achieve maximum respiratory efficiency and mental focus.

A Record-Breaking First

This unprecedented achievement marks Posokhina as both the first Russian woman and the first American woman to complete a “hunger ascent” of both Mount Elbrus summits in one continuous climb.

Having previously suffered pulmonary edema and oxygen deprivation on prior expeditions, this climb represented not just a physical triumph but a deeply personal breakthrough. “On Hunger Elbrus,” she reflected, “I proved to myself that I could go farther and higher.”

Beyond the Summit: Unlocking Human Potential

For Posokhina, this ascent transcended athleticism. It became an exploration of how the body’s innate intelligence responds under extreme conditions. “Elbrus showed me that strength doesn’t always come from feeding the body,” she said. “Sometimes it comes from freeing it and trusting its hidden reserves.”

Her “Hunger Ascent” offers new insights for athletes, scientists, and explorers studying fasting, metabolic adaptation, and respiratory resilience at high altitude.

Facts About the Ascent

  • Mountain: Mount Elbrus (Caucasus, Russia)
  • Summit altitudes: Eastern 5,621 m; Western 5,642 m
  • Summit push start: 03:00 a.m.
  • Traverse time: 1.5 hours (with rest and clothing change)
  • Oxygen saturation at summit: 96%
  • Nutrition: Water, herbal tea, honey
  • Supplements/medications: None
  • Unique distinction: First female “hunger ascent” of both Elbrus summits

About Tati Posokhina

Tati Posokhina is a climber, endurance athlete, and wellness researcher who explores the relationship between human physiology, fasting, and performance at extreme altitudes. Her innovative approach challenges conventional mountaineering nutrition and continues to inspire scientific curiosity about the limits of the human body.

Follow her journey and future expeditions on Social Media.

Instagram – https://www.instagram.com/tatiinoregon/#

Facebook – https://www.facebook.com/bonntati

For confirmation and coverage of this record, visit the official announcement by 7 Summits Club:

https://7summitsclub.com/newssections/all_1/newssection_517_1/item_19260

 

Media Contact

Organization: 7 Summits Club LLC

Contact Person: Tati Posokhina

Website: http://www.7summitsclub.com/

Email: Send Email

Contact Number: +19073188848

City: Anchorage

State: AK

Country:United States

Release id:35274

The post Tati Posokhina Becomes the First American Woman to Climb Both Summits of Mount Elbrus in a Single Hunger Ascent appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Veterinary Urgent Care of the Desert Launches Virtual Lobby System for Pet Emergency Services

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15 minutes ago

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October 13, 2025

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VUCD is an AAHA-accredited facility, which has introduced text-based check-in to reduce wait times.

Palm Desert, CA, United States, 13th Oct 2025 – Veterinary Urgent Care of the Desert (VUCD), an AAHA-accredited urgent care facility serving the Coachella Valley, has implemented a virtual lobby system that allows pet owners to check in remotely and receive text notifications when it’s time to come in. The new system enables pet owners to join the waitlist from home rather than waiting in the clinic’s reception area. Clients receive real-time updates via text message once they join the queue and can arrive at the facility when it’s time for their pet to be examined.

With the introduction of its unique virtual lobby system, Veterinary Urgent Care of the Desert continues to elevate the veterinary experience in the Coachella Valley as it makes urgent care visits easier and more comfortable for both pets and their families.

Dr. Kirstie Boyd, Medical Director at VUCD, said, “Our Virtual Lobby helps reduce stress for both pets and families, as it gives pet owners the flexibility to check in from the comfort of their homes.”

The Virtual Lobby allows clients to check in online and wait from the comfort of home (or anywhere), receiving text updates when it’s their turn to be seen. This approach minimizes the time pets spend in busy waiting rooms, helping reduce stress and anxiety.

“As the Valley’s only locally owned hospital focused solely on urgent care and advanced surgery, we’re committed not only to high-quality medicine but also to a smoother client experience,” said Dr. Kirstie Boyd, Medical Director. “The Virtual Lobby helps create a calmer, more convenient experience for pets and their families.” 

Veterinary Urgent Care of the Desert offers same-day urgent care, advanced surgical procedures (orthopedic and soft-tissue), and innovative technologies to provide pets with the care they need when they need it most.

For more information, visit www.vucd.vet or call 760-851-0668.

Media Contact

Organization: Veterinary Urgent Care of the Desert

Contact Person: Veterinary Urgent Care of the Desert

Website: https://vucd.vet

Email: Send Email

Contact Number: +17608510668

City: Palm Desert

State: CA

Country:United States

Release id:35311

The post Veterinary Urgent Care of the Desert Launches Virtual Lobby System for Pet Emergency Services appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Tegy Launches 30-Day Free Access to Freight Load Board for Brokers and Owner Operators

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15 minutes ago

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October 13, 2025

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United States, 13th Oct 2025 – Tegy, a leader in freight logistics solutions, is pleased to announce a special promotion offering 30 days of complimentary access to its innovative freight load board. This limited-time opportunity is designed to empower freight brokers and owner operators with the tools necessary to optimize their operations and enhance their business prospects.

Tegy’s freight load board is a cutting-edge platform that facilitates connections between freight brokers and carriers, providing real-time access to available loads, advanced search functionalities, and an intuitive user interface. By enrolling in the free trial, users can experience the comprehensive range of features that Tegy offers, including:

  • Real-Time Load Matching: Efficiently identify loads that align with your specific requirements and availability.
  • User-Friendly Interface: Navigate effortlessly through a straightforward design optimized for productivity.
  •  Enhanced Communication Tools: Facilitate seamless communication between brokers and carriers.
  • Data Insights: Access valuable analytics to make informed decisions and optimize operations.

“We acknowledge the challenges faced by freight brokers and owner operators in the current competitive landscape,” stated Elijah Idris, CEO of Tegy. “This promotion serves as our contribution to the industry, enabling professionals to explore our platform without any financial obligation. We are confident that upon experiencing the advantages of Tegy, they will recognize the value of our services.”

To avail themselves of this exclusive offer, brokers and owner operators are encouraged to visit www.tegyinc.com  and register for the 30-day complimentary access. The promotion is available for a limited duration, and users are advised to act promptly to secure their participation.

Join the expanding community of professionals who entrust Tegy to optimize their freight logistics operations. Collaboratively, we can drive efficiency, augment profitability, and transform the manner in which freight is transported nationwide.

For further information regarding Tegy and the 30-day complimentary access promotion, please visit www.tegyinc.com  or contact Elijah Idris at (877) 265-Tegy.

Media Contact

Organization: Tegy Inc.

Contact Person: Elijah Idris

Website: http://www.tegyinc.com/

Email: Send Email

Country:United States

Release id:35310

The post Tegy Launches 30-Day Free Access to Freight Load Board for Brokers and Owner Operators appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Press Release

Rio Perfumes Introduces Customer Loyalty Program with New Product Access and Member Discount Structure

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15 minutes ago

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October 13, 2025

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Johannesburg-based fragrance retailer Rio Perfumes announces a membership initiative providing early product notifications and pricing benefits to registered customers. The program addresses market conditions where Africa’s fragrance market reached approximately $9 billion in revenue in 2025.

Johannesburg, Gauteng, South Africa, 13th Oct 2025 – Rio Perfumes, a Johannesburg-based retailer of authentic fragrances, today announced the introduction of a customer loyalty program designed to provide registered members with access to new product launches, discount pricing, and member benefits. The initiative addresses market conditions where Africa’s fragrance market reached approximately $9 billion in revenue in 2025, according to industry data from Statista.

The program launch coincides with ongoing expansion in South Africa’s fragrance retail sector, where revenue projections indicate growth to US$13.78 million by 2030, representing an 8.29% annual growth rate from 2025 levels. Rio Perfumes‘ loyalty structure targets customers seeking access to discontinued fragrances and niche brands alongside mainstream fragrance collections.

“The loyalty program provides registered customers with structured access to new product arrivals and pricing advantages not available to general shoppers,” said a spokesperson for Rio Perfumes. “Members receive notifications about product launches, access to time-limited pricing, and periodic member-specific offers.”

The program includes several member benefits: advance notification of new fragrance inventory, member-only discount pricing on select collections, priority notification for limited availability products, and personalized product recommendations based on purchase history. Additional features include seasonal offers and educational content about fragrance composition and selection.

Market data indicates premium fragrance products represented 65.77% of global fragrance market share in 2024, with continued growth projected through 2025. Rio Perfumes’ product range includes designer brand fragrances, niche fragrance lines, and specialty collections from both established luxury houses and independent fragrance creators.

“Customer registration enables the company to provide targeted product information based on individual preferences,” noted the company spokesperson. “The discount structure and early access features address customer requests for advance notice of new inventory and cost savings opportunities.”

The program operates within Rio Perfumes’ existing distribution infrastructure, which includes complimentary delivery for orders exceeding R1,000, standard delivery timeframes of 3-4 business days throughout South Africa, multiple payment options including deferred payment services, and expanded delivery capabilities to Gaborone, Swaziland, Windhoek, and Lusaka. Product authentication remains consistent across all sales channels.

Rio Perfumes maintains a customer review base exceeding 7,800 verified purchases and specializes in sourcing discontinued and limited-distribution fragrances alongside current brand offerings. The company’s product catalog includes multiple fragrance categories organized by brand, fragrance family, and product type.

Program enrollment provides immediate access to member pricing on eligible products, with additional benefits activated upon first purchase. Members receive regular communications regarding new inventory arrivals, category-specific promotions, and fragrance selection guidance based on seasonal trends and individual purchase patterns.

For customers seeking loyalty program enrollment, registration is available through the company website with benefits activated immediately upon account creation. The program operates alongside Rio Perfumes’ standard retail services including product authentication verification, secure transaction processing, and nationwide delivery coordination.

About Rio Perfumes: 

Rio Perfumes operates as a fragrance retail specialist in South Africa, providing authenticated luxury and niche fragrances through online and physical retail channels. Based in Johannesburg with delivery services extending throughout South Africa and to select African markets, the company maintains inventory across designer brands, niche fragrance houses, and discontinued product lines. With more than 7,800 customer reviews and free delivery for orders over R1,000, Rio Perfumes serves fragrance customers seeking both current releases and specialty products. The company offers multiple payment methods and maintains verification protocols for product authenticity across all sales.

Media Contact

Organization: Rio Perfume

Contact Person: Riaz

Website: https://www.rioperfumes.co.za/

Email: Send Email

Contact Number: +27833952999

Address:Grand Bazaar Oriental Plaza, C114, Fordsburg

Address 2: Fordsburg

City: Johannesburg

State: Gauteng

Country:South Africa

Release id:35279

The post Rio Perfumes Introduces Customer Loyalty Program with New Product Access and Member Discount Structure appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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