Press Release
Tariq Khatri Becomes Once in a Lifetime Infuencer! Breaks Marketing World record !! India on road to Digital Glory! Highest Engagement rate ever in History!
Mumbai, India, 21st Mar 2025, – Tariq Mushtaq Khatri has rewritten the rules of digital marketing, achieving an unprecedented milestone in cost-efficient influencer advertising. His record-breaking social media ad campaign, executed over 90 days, has set a new global benchmark, proving that Indian digital marketers can deliver unmatched ROI.

This achievement was officially unveiled during a high-profile press conference at the Bombay Press Club on February 28, 2025, where journalists, industry leaders, and marketing professionals witnessed Tariq Khatri’s groundbreaking success in real time.
A Campaign That Broke the Internet
Tariq Khatri’s high-impact digital campaign, consisting of 183 Meta ads, achieved:
- Total Views: 56.6 million
- Total Engagements: 25.7 million
- Total Reach: 26 million people
- Reach Growth: 245.3% increase
- Engagement Rate: 99% -a figure rarely seen, even among the world’s biggest influencers
Beyond engagement, the campaign shattered cost-efficiency records, demonstrating:
- Cost per engagement: INR 16.24 (~ USD 0.19)
- Cost per million views: INR 7,370 (~ USD 88)
- Total Ad Spend: INR 417,420 (~ USD 5,000)

Public Reaction
Although there was no official announcement from the Indian government yet, Indians took to X and forums celebrating Tariq Khatris’s achievement!! Tariq Khatris’s world record Headlines were covered by Shiv Sena’s official newspaper Saamana and India’s topmost News site India today, more than 150 Newspapers in India and internationally have carried the story! Yahoo Finance has also carried the story!
Setting a New Global Standard
When compared with top international influencers, Tariq Khatri’s campaign emerges as a game-changer. While global icons like Cristiano Ronaldo and MrBeast achieve high engagement, their campaigns require significantly higher investments. Tariq’s success proves that Indian digital marketing talent can deliver better engagement at a fraction of the cost.
“This isn’t just about breaking records-it’s about proving that Indian influencers can compete on the global stage and even outperform the biggest names in terms of efficiency and ROI.” – Tariq Khatri

Recognition and Industry Impact
Major Indian news outlets highlighted this achievement as a historic milestone for India’s digital marketing sector. Official government recognition is awaited, as India has recently prioritized influencer-driven marketing in its digital economy strategy.
“Tariq Khatri’s campaign is a wake-up call for global brands. It proves that smart digital marketing is not about big budgets-it’s about strategic execution and audience understanding.” – Ravi Malhotra, Chief Digital Strategist, Global AdTech Solutions
Official Submission to Guinness World Records
This landmark achievement has been submitted to Guinness World Records for verification. If recognized, it will be the first-ever world record for cost-efficient influencer marketing, setting a historic precedent in digital advertising.
“Tariq Khatri’s campaign is a wake-up call for global brands. It proves that smart digital marketing is not about big budgets- it’s about strategic execution. His achievement will change how brands approach influencer marketing worldwide.” – Ravi Malhotra, Chief Digital Strategist at Global AdTech Solutions
India’s Digital Economy on the Rise
Tariq Khatri’s success marks a turning point for India’s digital marketing industry, reinforcing the country’s position as a global hub for high-ROI advertising. His achievement has the potential to:
- Attract international brands to India for cost-effective marketing solutions
- Create new opportunities for Indian influencers and digital marketers
- Redefine global advertising strategies with data-driven efficiency
“This is just the beginning. I want to empower more Indian creators to reach global heights. India’s digital marketing industry is ready to lead the future.” – Tariq Khatri
What’s Next? Expanding the Impact
Following this historic achievement, Tariq Khatri is set to:
- Partner with global brands, offering next-level advertising solutions
- Mentor aspiring Indian influencers, helping them dominate the digital space
- Scale India’s influence in international digital marketing
A Call to Global Brands: The Future is in India
With higher engagement rates and lower advertising costs than Western markets, India is now the most attractive destination for global digital marketing investments. Tariq Khatri’s record-breaking campaign is proof that brands can achieve massive impact at minimal cost by leveraging Indian influencer talent. “Tariq Khatri’s world record proves that data-driven marketing can rewrite the rules of digital engagement. The future of advertising belongs to those who innovate, and India is leading the charge!” Mayur M. Gunjal (Head of Communication)
Media Acknowledgment & Thank You Note
“We extend our deepest gratitude to all journalists and media professionals who attended the press conference and helped share this historic milestone. Your role in bringing India’s digital marketing revolution to the global stage is invaluable.”
For further updates, exclusive insights, and upcoming collaborations, connect with Tariq Khatri:
Instagram: https://www.instagram.com/tariq_khatri_aka_prince2/
Facebook: https://www.facebook.com/tariqkhatri2019/?_rdr
Email: tariqk2011@yahoo.com
Media Contact
Organization: Tariq khatri
Contact
Person: Tariq khatri
Website:
https://www.facebook.com/tariqkhatri2019/?_rdr
Email:
tariqk2011@yahoo.com
City: Mumbai
Country:India
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Press Release
DuoKey to Unveil Encrypted Financial Intelligence Use Case at GISEC Global 2025: A Breakthrough in Fraud Detection Powered by Fully Homomorphic Encryption and MPC-based KMS
Dubai, UAE, 2nd May 2025, ZEX PR WIRE, Cloud security leader DuoKey will unveil its groundbreaking use case for encrypted financial intelligence at GISEC Global in Dubai next week. Designed to address the challenges of fraud detection and regulatory compliance, this approach, which combines Fully Homomorphic Encryption (FHE) and Multi-Party Computation (MPC)-based Key Management (KMS), allows financial institutions to analyse encrypted transactions in real time without ever decrypting sensitive data.
In a global financial landscape where illicit transactions exceed $2 trillion annually and compliance fines topped $10.4 billion on a yearly basis according to the United Nations Office on Drugs and Crimes, DuoKey confidential AI use case for the financial sector demonstrates how financial institutions can securely process high-risk transaction patterns, perform watchlist screening and assess customer risk profile, while preserving end-to-end encryption and maintaining jurisdictional data control.
“Traditional approaches expose data during analysis, creating systemic security gaps,” said Nagib Aouini, CEO of DuoKey. “Our use case shows how FHE and MPC-based KMS together allow financial institutions to detect fraud, meet AML obligations and collaborate securely without any compromise on data confidentiality or sovereignty.”
DuoKey financial intelligence solution enables secure collaboration between banks, regulators, and fintech providers by allowing cross-border investigation and compliance workflows without revealing underlying customer data. This addresses a longstanding roadblock to industry-wide fraud detection while complying with privacy and regulatory standards such as GDPR, FATF, and PCI DSS.
Visitors to GISEC Global will get the opportunity to explore the live use case at the DuoKey booth (D-120, Hall 6) starting on May 6 until May 8. Schedule your personalised demo at GISEC Global to see how DuoKey financial intelligence enhances fraud detection and compliance. Demonstrations include real-time transaction scoring, encrypted rule-based screening and dynamic anti money laundering (AML) analytics all with performance benchmarks that rival traditional unencrypted systems.
About DuoKey
DuoKey is an enterprise cloud security leader specialised in key management and encryption, helping businesses leverage cloud and AI capabilities with true confidence using advanced encryption technologies.
Learn more: https://duokey.com
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Construction Leader Charles Wholey Partakes in A New Online Interview: “From Foundation to Finish”
Nevada, US, 2nd May 2025, ZEX PR WIRE, Charles Wholey, a highly respected construction superintendent with deep roots in Nevada’s building industry, is the subject of a newly released feature interview titled “From Foundation to Finish: Inside the Mind of Builder Charles Wholey.” The in-depth conversation offers a compelling look into Wholey’s professional journey, leadership philosophy, and the principles that have shaped his approach to modern construction.
Known for his work on complex residential and commercial builds throughout Reno and Carson City, Wholey brings years of hands-on experience and academic achievement to his role as Construction Superintendent at LT Builders. The interview explores everything from his views on decision-making under pressure to the evolving future of sustainable construction.
“I want people to understand that construction isn’t just about the physical outcome—it’s about the people behind the project, the lessons learned, and the standards we uphold every day,” said Wholey. “This interview was a chance to talk about the values that drive me, both on and off the job site.”
The conversation touches on Charles’s background—growing up working for his father’s company, Wholey Construction—as well as his dedication to mentorship, quality control, and continuous improvement. Readers will also learn about his vision for future projects, including his dream of building sustainable, off-grid communities.
This interview positions Charles Wholey as not only a seasoned construction professional, but a thoughtful leader committed to elevating the industry.
About Charles Wholey
Charles Wholey is a construction superintendent based in Reno and Carson City, Nevada. He holds a Bachelor of Applied Science in Construction Management from Western Nevada College, graduating summa cum laude, and has served in key roles ranging from safety officer to project manager. Outside of work, he is active in his community and a passionate supporter of environmental and youth initiatives.
To read the full interview, visit the website here.
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Mentorship Over Metrics: Marjorie Jeffrey on Redefining Leadership for Women in Marketing
Michigan, US, 2nd May 2025, ZEX PR WIRE, As marketing departments race to keep pace with AI, automation, and changing consumer expectations, senior marketing strategist Marjorie Jeffrey says the most significant transformation isn’t happening in the tools marketers use; it’s in how future leaders are developed.
According to Marjorie Jeffrey, mentorship is no longer optional. “If we want more women in leadership, we need to stop treating mentorship as a bonus and start recognizing it as core to how strong, ethical, and inclusive teams are built,” she says.
Jeffrey, who has guided dozens of companies through brand transformations and campaign strategy over the past 15 years, now dedicates a significant portion of her time to mentoring early-career marketers, especially women. She believes that creating the next generation of leadership requires intentional relationship-building, open dialogue, and systems that reward collaboration over competition.
“Marketing has evolved, but the leadership models in many organizations haven’t,” Jeffrey explains. “We’re still valuing output and volume over strategic insight and emotional intelligence. Mentorship is one of the few ways to shift that culture from the inside out.”
While women make up the majority of entry-level marketing roles, Jeffrey points out that they remain underrepresented at the top. “There’s a persistent gap between who’s doing the work and who’s getting the recognition, and that gap only widens without meaningful support structures like mentorship,” she says.
According to Jeffrey, mentorship is especially critical for women navigating industries like tech, finance, or B2B services, where leadership still skews heavily male. She believes the most effective mentors offer more than tactical advice; they provide context, validation, and space for vulnerable conversations about imposter syndrome, negotiation, and self-advocacy.
“People assume mentorship is just about sharing expertise, but often it’s about reminding someone they belong in the room,” says Jeffrey. “I’ve had mentees who were brilliant marketers but struggled to see themselves as leaders. Mentorship helps close that gap between capability and confidence.”
Jeffrey encourages companies to treat mentorship as part of their strategic planning, not a side initiative. She advocates for formal mentorship programs, cross-level collaboration, and reverse mentorship structures where junior employees can share emerging insights with senior leaders.
“If mentorship only happens casually, it stays limited to people with the right networks or personalities to ask for help,” Jeffrey explains. “We need to institutionalize it, especially if we want to foster diversity in leadership. That means giving people the time, training, and tools to mentor well.”
Jeffrey works with organizations in her consulting practice to embed mentorship into their brand cultures, tying it directly to employee retention, leadership pipelines, and internal communications. She often conducts messaging audits and internal workshops to make mentorship more actionable and accessible across teams.
“Mentorship has measurable impact,” she says. “It improves job satisfaction, accelerates career progression, and helps companies retain talent, especially during times of rapid change. Why wouldn’t we prioritize that?”
Jeffrey also emphasizes the importance of storytelling in mentorship. As someone who builds audience-first marketing strategies, she sees narrative as a powerful leadership tool. “When women in leadership share their real stories, the wins and the mistakes, it humanizes success,” she notes. “That vulnerability builds trust and makes leadership seem possible for more people.”
Outside of her client work, Jeffrey frequently speaks on inclusive messaging and brand ethics at industry conferences. She’s building a mentorship circle specifically for mid-career women marketers navigating transitions into management, entrepreneurship, or specialized strategic roles.
“There’s so much support for entry-level talent, but mid-career is where many women drop off the leadership path,” says Jeffrey. “We need to intervene there, with mentorship that’s practical, flexible, and grounded in real experiences.”
For Jeffrey, mentorship is not just a leadership responsibility. It’s a way of investing in the industry’s future. She believes that as marketing becomes more human-centric and purpose-driven, the role of mentors will become even more essential.
“The real legacy of a marketing leader isn’t just in the campaigns they run, it’s in the people they shape,” she says. “If I can help even one person lead with more clarity, confidence, and compassion, that’s the kind of impact that lasts.”
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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