Tallinn, Estonia, October 8th, 2026, Chainwire

SaaS and eCommerce increased their combined share from 48.26% to 55.54%, while Trading moved from 14.07% to 13.15%.

Businesses can build stablecoin infrastructure around the wrong problem.

The mistake is treating stablecoins primarily as a coin-and-network decision. For a digital business, they may need to support a much broader set of operating workflows, including billing, checkout, settlement, payouts, and reconciliation.

Which of those workflows matters most depends on the business model.

New aggregated data from NOWPayments shows the industry mix shifting toward businesses that use payments as part of their day-to-day operations. Between January 16 and July 16, 2026, SaaS and web services accounted for 27.78% of classified partners. eCommerce Marketplaces followed at 27.76%. Together, the two sectors represented 55.54% of the sample. During the same period in 2025, their combined share was 48.26%. The increase of 7.28 percentage points represents a 15.08% year-over-year rise in their combined share.

Trading remained an important part of the sample, but its share moved in the opposite direction. It declined from 14.07% in 2025 to 13.15% in 2026, leaving trading in third place behind SaaS and eCommerce.

The clearest upward shift came from SaaS. Its share increased from 15.58% to 27.78% in one year, closing a gap of 17.10 percentage points with eCommerce. The emerging picture is not stablecoins replacing trading. It is stablecoin adoption expanding into the operating infrastructure of digital businesses.

Unless otherwise stated, industry-distribution figures compare January 16 to July 16, 2025, with January 16 to July 16, 2026.

The Partner Mix Is Shifting Toward Operational Use Cases

In 2025, eCommerce marketplaces led the dataset at 32.68%. SaaS and Web Services followed at 15.58%, with Trading close behind at 14.07%.

One year later, SaaS had increased its share by 12.20 percentage points to 27.78%. eCommerce stood at 27.76%, leaving only 0.02 percentage points between the two sectors. Their combined share rose from 48.26% to 55.54%. More than half of the classified partners in the 2026 sample therefore came from two sectors built around digital transactions, recurring services, and online customer relationships.

The rest of the partner mix changed more gradually.

Financial Services moved from 9.00% to 6.35%. Gambling and iGaming increased from 6.20% to 6.87%, and adult platforms rose from 4.99% to 5.89%. Charity declined from 2.27% to 1.40%, while TGE/Presale moved from 2.12% to 1.35%.

These figures measure changes in each industry’s share of the sample. They do not measure absolute partner growth. A category may lose share because another category expanded faster.

Methodology: Each percentage represents an industry’s share of the full aggregated partner sample classified across the same nine categories. The comparison covers January 16 to July 16 in both 2025 and 2026. Each period was normalized independently. Absolute partner counts are not disclosed, and percentages are rounded to two decimal places. The findings describe partner distribution within the NOWPayments dataset, not payment volume, transaction value, or market-wide industry share.

Different Business Models Need Different Stablecoin Workflows

The industry data becomes useful when it is translated into the operating questions each business model may need to solve.

For a SaaS company, stablecoin payments may need to connect with recurring billing, invoice matching, account activation, renewals, settlement, and financial reconciliation.

A marketplace may need stablecoins to work across a longer flow. The payment can begin at checkout and continue through refunds, seller settlement, affiliate commissions, and other payouts.

Trading platforms face a different set of requirements. Their priorities may include asset and network coverage, confirmation policies, liquidity, and treasury controls.

These are potential workflow drivers, not a universal description of every company in each category. The point is that the same stablecoin can serve all three sectors while performing a different operational job in each one.

This is why a business should define the workflow before choosing the asset and network.

The Network Mix Also Changes by Industry

The successful-payment data shows that industry differences extend to network usage.

USDT on TRON accounted for 54.58% of the measured successful-payment sample within eCommerce marketplaces. Its share was 12.04% in trading and 9.60% in SaaS and web services.

Within this dataset, USDT TRC20 was about 4.5 times as prominent in eCommerce as in Trading and 5.7 times as prominent as in SaaS.

The corresponding shares were 4.76% in Gambling and iGaming, 1.85% in Financial Services, 1.49% in Other, and 0.60% in Charity. Adult Platforms and TGE/Presale each recorded a 0% share in the analyzed sample.

The difference supports the same conclusion as the industry data. A stablecoin setup that fits one business model may not fit another.

For an eCommerce business, USDT on TRON may play a visible role in checkout activity. A SaaS company may see a different asset and network mix. Trading platforms may need broader coverage across both.

Businesses should validate these decisions against their own successful-payment data instead of importing the preferences of another industry.

Methodology: Each percentage represents USDT TRC20’s share of the aggregated successful-payment sample within the corresponding industry. Absolute transaction counts are not disclosed. Failed, expired, refunded, and test transactions are excluded. The figures describe activity within the NOWPayments ecosystem and should not be interpreted as market-wide currency shares. A 0% result means that no successful USDT TRC20 payments were recorded in the analyzed sample for that category.

Build the Workflow Before Choosing the Rails

The five operating areas introduced at the beginning provide a practical framework for evaluating stablecoin infrastructure.

• Billing: Does the payment need to connect with invoices, subscriptions, renewals, or account access?
• Checkout: Which assets and networks produce completed payments for the company’s actual customers?
• Settlement: Which asset should the business receive, and when should funds become available?
• Payouts: Will funds need to move to sellers, affiliates, contractors, or customers?
• Reconciliation: How will the finance team match transactions with invoices, orders, and internal reporting?

Not every business needs all five. A SaaS platform may focus on billing and reconciliation. A marketplace may need checkout, settlement, and payouts. A trading platform may prioritize network coverage, liquidity, and treasury controls.

The company should first identify which workflows apply. Asset and network selection comes after that.

“The mistake is asking which stablecoin is best. The better question is: best for what?” said Kate Lifshits, Commercial Director at NOWPayments. “Businesses should define the billing, checkout, settlement, payout, and reconciliation flow first. The coin and network should serve that workflow – not the other way around.”

Lifshits explores the commercial side of crypto payments in her Cryptopolitan series, Crypto That Works for Business. The first column, The 22% Sales Boost Hiding in Your Crypto Checkout, examined how payment infrastructure can affect checkout performance. Future installments will continue looking at where crypto payments can increase revenue, lower costs, and remove operational friction.

Stablecoin strategy starts with the job the money needs to do. The coin and network come next.

About NOWPayments

NOWPayments is a crypto business ecosystem designed to help companies accept payments, automate mass payouts, manage stablecoin treasury, and scale global digital asset operations through a single infrastructure. The platform supports more than 350 cryptocurrencies, over 30 stablecoins, flexible settlement options, and enterprise-grade APIs.

Contacts

PR Manager
Angelina T
NOWPayments
angelina.tmk@nowpayments.io
Commercial Director
Kate L
NOWPayments
kate.l@nowpayments.io

Hollywood, Florida, October 8th, 2026, FinanceWire

Interim CFO appointment connects financial integration and reporting readiness with the company’s expanded marketing platform.

ONAR Holding Corporation (OTCID: ONAR) is entering a new phase in its expansion strategy, combining its largest acquisition with financing and a senior finance appointment focused on Nasdaq listing preparation. The company’s September 29 and September 30 announcements established the funding framework and completed the Advertise

Purple transaction. Its October 6 announcement adds leadership to support financial integration and reporting at the enlarged business.

Experienced Financial Leadership for the Next Phase

ONAR appointed Kelly Anderson as interim chief financial officer, effective October 1. Her mandate includes financial integration of Advertise Purple, public-company reporting and preparation for a potential Nasdaq listing.

According to ONAR, Anderson brings more than 25 years of senior finance experience and has overseen more than 400 acquisitions. Her background includes CFO roles at T3 Motion and Mavenlink, and service as chief accounting officer at Fisker Automotive.

A certified public accountant and founder of CXO Executive Solutions, Anderson previously chaired ONAR’s Audit Committee. She stepped down from the board and committee with the executive appointment. Director Howard D. Palefsky assumes the Audit Committee chair, while Vice President of Finance James Keck continues leading daily financial operations, planning and acquisition finance.

A Larger Operating Base

ONAR completed its Advertise Purple acquisition on September 30. The acquired affiliate marketing business generated approximately $17.1 million in net revenue, $4.4 million in net income and $6.6 million in adjusted EBITDA during fiscal 2025, according to the announcement. Combined fiscal 2025 pro forma revenue was approximately $23.5 million, roughly seven times ONAR’s standalone revenue for that period.

Advertise Purple manages affiliate programs for more than 400 active brands, with no single client representing more than approximately 5% of revenue. CEO Jonathan Moisan and Chief Growth Officer Rowland Hazard remain in leadership positions. That continuity gives ONAR an established management team responsible for the client relationships and operating processes of the acquired business.

The Technology Behind the Acquisition

The acquisition also brings Bloom, Advertise Purple’s proprietary analytics and workflow platform, into ONAR Labs alongside predictive customer intelligence platform Retina AI and sales attribution platform Cortex. Bloom contains more than 111 million performance records and supports affiliate partner selection, commission optimization and program management. It serves both clients and the agency’s internal operations.

The strategic opportunity is to connect campaign activity, customer intelligence and sales measurement more closely. In practical terms, better information could help an agency choose partners, evaluate campaigns and allocate client spending. Whether those capabilities improve retention, productivity or profitability will depend on implementation and measurable results.

How the Purchase Is Structured

ONAR’s September 30 filing describes $12.825 million in cash consideration, subject to adjustments, a $7 million seller note and up to $8 million in performance-based cash earnouts. Previously paid deposits of $1.25 million count toward the cash consideration. The seller note bears 8% annual interest and matures after three years. Earnouts depend on specified gross profit thresholds across three annual measurement periods ending in September 2029.

This structure separates the initial cash payment from obligations extending beyond closing. The earnout connects part of the purchase price to future operating performance, while the seller note creates an ongoing financing obligation. Assessing the acquisition therefore requires attention to cash generation and debt service as well as revenue growth.

Financing Supports the Expansion Plan

On September 29, ONAR announced the initial closing of an up to $15 million financing with institutional investors. The securities are structured to convert into preferred equity upon completion of a Nasdaq listing at a fixed price based on a $25 million pre-money valuation. The company described an implied post-money valuation of approximately $40 million upon full funding and conversion.

A separate senior secured facility of up to $5 million brings potential new financing capacity to $20 million and uses the same valuation basis for preferred-equity conversion. Holders of approximately $6.5 million in existing notes exchanged those obligations into the new financing, retiring the exchanged notes and associated warrants. ONAR said proceeds were intended for acquisition cash consideration and working capital. Financing capacity, initial closing and full funding are distinct; the announcements should not be read as confirmation that every available dollar has been received.

The Next Milestones for Investors

The sequence shifts the focus toward execution: integrating the acquired business, completing financial reporting and advancing listing readiness. Investors can assess progress through consolidated revenue, operating cash flow, client retention, integration costs and financing obligations. Historical profitability at Advertise Purple does not automatically establish profitability for the combined company.

A Nasdaq listing remains a goal rather than an approved or completed event. Advertise Purple’s historical financial information is unaudited; adjusted EBITDA is a non-GAAP measure; and pro forma revenue is preliminary, illustrative and not guidance. ONAR’s disclosures identify increased indebtedness, working capital constraints, integration risks and substantial doubt about its ability to continue as a going concern. Subsequent reporting will help establish how the larger operating platform performs under ONAR’s ownership.

About ONAR Holding Corporation

ONAR (OTCID: ONAR), pronounced “honor,” is an AI-powered marketing platform. ONAR acquires specialist marketing agencies serving middle-market and growth-stage brands across performance marketing, creative, and commerce, and operates them as one company on shared proprietary technology designed to automate up to 70% of manual agency work. Its technology division, ONAR Labs, develops and houses the Company’s proprietary technology, including ONAR AI, a marketing intelligence platform deployed across the Company’s agencies to improve productivity; Retina AI, a predictive customer intelligence platform; and Cortex, an offline and online sales attribution platform. ONAR continues to expand the platform through disciplined acquisitions, including JUICE, Scale Partner, and Advertise Purple. Learn more at www.onar.com.

Contact

President
Craig Fischer
Valuecorp
cf@valuecorptrading.com

Zug, Switzerland, October 8th, 2026, FinanceWire

WhiteBIT, a global crypto exchange serving 10 million users, launches support for the Bitcoin Lightning Network, giving customers a faster and more efficient way to move Bitcoin across deposits, top-ups, withdrawals, send-and-receive flows, and QR payments. The launch is powered by Voltage, a Bitcoin and Lightning infrastructure provider that helps businesses bring reliable Lightning payments and liquidity operations to production.

The Lightning integration delivers on a simple goal: Making Bitcoin feel instant and practical inside the WhiteBIT experience. For users who still associate Bitcoin with slow settlement or high-friction transfers, Lightning makes Bitcoin easier to use for everyday movement of funds, exchange top-ups, trader transfers between platforms, and cross-border payment use cases.

WhiteBIT now supports Lightning across user-facing and infrastructure-level flows, including Bitcoin deposits and withdrawals, fast account top-ups, QR payment experiences, and send-and-receive functionality. Together, these features empower customers to move value more quickly while giving WhiteBIT another payment rail inside a broader ecosystem that already supports trading, stablecoin access, earning-oriented products, and card-based spending.

For customers in regions where traditional payment rails can be expensive, slow, or limited, Lightning offers another path for smaller transactions and cross-border money movement. The launch supports a faster Bitcoin rail for remittances, exchange funding, merchant-style QR payments, and interoperability with Lightning-enabled wallets and applications.

“WhiteBIT’s mission is to make blockchain technology accessible and widely adopted by delivering practical, user-friendly solutions for digital assets” said Volodymyr Nosov, Founder and CEO of WhiteBIT and President of W Group, which WhiteBIT is a part of. “Adding Lightning support brings us closer to this goal as we are making Bitcoin faster and more useful for customers who want to top up accounts, send and receive funds, and use Bitcoin across more real-world flows.”

“Lightning becomes powerful when it disappears into a customer experience people already trust. WhiteBIT is bringing that experience to millions of users, and Voltage is proud to support the infrastructure, liquidity, and operational reliability needed to make Bitcoin faster and more practical at scale.” said Graham Krizek, CEO and Founder of Voltage.

Voltage’s infrastructure helps businesses launch and operate Lightning payments without having to manage the full complexity of liquidity, channels, routing, and payment reliability on their own. By partnering with Voltage, WhiteBIT can focus on the customer experience and product rollout while using a dedicated Lightning infrastructure partner for production-grade operations.

WhiteBIT users can now choose Lightning as a faster way to move Bitcoin into, or out of their WhiteBIT account. The result is a more practical Bitcoin experience for customers who want speed, lower-friction transfers, and another way to use Bitcoin across the WhiteBIT ecosystem.

Lightning is available on WhiteBIT, supporting Bitcoin deposits and withdrawals: whitebit.com 

About WhiteBIT

WhiteBIT is a leading global crypto exchange by user traffic, offering over 1,020 trading pairs, 360+ assets, and supporting 8 fiat currencies. With a strong focus on regulatory compliance, WhiteBIT serves 10 million users across six continents and more than 150 countries. Founded in 2018, the platform is a part of W Group which has more than 40 million customers globally. WhiteBIT collaborates with Visa, FACEIT, FC Barcelona, Juventus FC, and the Ukrainian national football team. The company is dedicated to driving the widespread adoption of blockchain technology worldwide.

About Voltage

Voltage provides Bitcoin and Lightning infrastructure for businesses that need reliable payments, deposits, withdrawals, liquidity, and node operations without building the backend from scratch. Voltage helps platforms bring Lightning into production with managed infrastructure, liquidity operations, and support for scalable Bitcoin payment experiences. 

Media Contacts

WhiteBIT: WhiteBIT PR Service, pr@whitebit.com 

Voltage: Bobby Shell, marketing@voltage.cloud 

Contact

Phil
21M Communications
Phil@21mcommunications.com