Press Release
SURGE ADVERTISING Unveils New Brand Identity to Power the Next Era of Performance Marketing and Lead Generation for Growth-Driven Businesses
After six years of operating behind the scenes, SURGE ADVERTISING has officially unveiled its new brand identity, marking a strategic evolution into a performance-first lead generation agency. The rebrand reflects industry changes and growing demand for ROI-driven campaigns over awareness-focused marketing. Alongside a visual refresh, the agency has upgraded internal systems, reporting tools, and creative–performance workflows.SURGE ADVERTISING is repositioning from a general digital marketing agency to a specialized partner focused on high-intent lead generation for real estate, finance, and SME sectors. While its brand has evolved, SURGE ADVERTISING reaffirms its core values of reliability, accountability, and delivering real growth for clients.
Singapore, 1st Aug 2025 – After six years of quietly delivering high-performance marketing results for SMEs, MNCs, and professionals across real estate and finance, SURGE ADVERTISING today unveils a bold new brand identity — marking a pivotal evolution into a performance-first, lead-generation powerhouse.
This strategic rebrand reflects SURGE ADVERTISING’s growth over the years and its sharpened focus on helping businesses generate high-intent leads through targeted, data-driven campaigns across platforms like Meta, Google, TikTok, and YouTube.
“We’ve always focused on outcomes, not vanity metrics,” said Alex Lee, Co-Founder of SURGE ADVERTISING. “Our rebrand isn’t just cosmetic — it’s a public statement of who we’ve become: a strategic partner that helps brands grow through accountability, clarity, and measurable performance.”
Why the Rebrand Now
What worked in 2019 no longer cuts it in 2025. The digital advertising landscape has fundamentally shifted, and so have client expectations. The rebrand comes in response to growing demand for lead-based marketing over awareness-only campaigns. Businesses want ROI — not just reach — and SURGE ADVERTISING is doubling down on delivering exactly that.
Internal Transformation, Strategic Repositioning
The rebrand also reflects a series of internal upgrades at SURGE ADVERTISING:
- Streamlined processes for campaign execution
- Enhanced reporting tools for real-time performance tracking
- Tighter creative–performance workflows built for speed and scale
These changes signal a clear shift from a general digital marketing agency to a specialized performance partner with a deep understanding of lead generation mechanics and sales funnels.
A New Position in the Market
SURGE ADVERTISING is repositioning itself to better reflect how it serves growth-focused businesses:
- From “digital marketing” → to “performance-driven lead generation”
- From “execution vendor” → to “strategic partner with skin in the game”
- From “broad audience marketing” → to “high-intent, conversion-first targeting”
This new positioning is built on years of real-world results — not theory — and a proven ability to deliver consistent leads for real estate agencies, finance professionals, and SME operators.
A Renewed Commitment to Clients
While the brand is evolving, the values remain the same. SURGE ADVERTISING continues to operate on the principles of reliability, accountability, and a relentless drive to help clients grow. The rebrand is not a departure from the agency’s roots — it’s a reaffirmation of its purpose, now with greater clarity and more powerful tools.
“This next chapter is about clarity, confidence, and results,” said Alex Lee. “Our mission hasn’t changed — we’re just telling the world more clearly who we are.”
About SURGE ADVERTISING
SURGE ADVERTISING is a performance marketing and lead generation agency based in Singapore. Since 2019, the agency has helped businesses and service professionals in Singapore generate high-quality leads and drive measurable ROI through cross-platform digital campaigns. Combining creative strategy, data-backed media buying, and funnel optimization, SURGE empowers growth-minded brands to scale with confidence.
Media Contact
Organization: SURGE ADVERTISING PRIVATE LIMITED
Contact Person: ALEX LEE
Website: https://www.surgeadvertisingagency.com/
Email:
hq@surgeadvertisingagency.com
Address:7 TEMASEK BOULEVARD #12-07 SUNTEC TOWER ONE SINGAPORE (038987)
Country:Singapore
Release id:31753
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About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Gabriel Malkin Florida Completes 120-Mile Camino Walk with Focus, Patience, and Preparation
Florida, US, 30th January 2026, ZEX PR WIRE, Most students don’t spend the start of summer walking across northern Spain. Gabriel Malkin did. In June 2025, the Florida high school graduate completed a 120-mile stretch of the Camino de Santiago, one of the world’s oldest pilgrimage routes. It wasn’t a last-minute idea. It was a goal he had planned for, trained for, and quietly worked toward for months.
This wasn’t about adventure or social media. For Gabriel, it was about setting a physical goal and showing up for it every day.
“I didn’t want to wing it,” he said. “It was important to take it seriously.”
Gabriel’s prep started long before his flight to Europe. He built up mileage slowly, starting with short daily walks in South Florida. As the months went on, he added distance, tested gear, and paid attention to recovery. Blisters, sore muscles, and weather were all part of the process. So was building patience.
“The Camino isn’t just hard because it’s long,” Gabriel said. “It’s hard because you have to get up and do it again every day. Even when you’re tired. Even when nothing hurts and you feel fine—you still have to walk.”
The daily rhythm became its own challenge. Mornings often started before sunrise, with quiet stretches of trail through farmland, hills, and towns. Gabriel carried a small pack with essentials. Water, snacks, extra socks. No Wi-Fi. No schedule beyond the day’s distance. Just a clear goal and a few hours of steady effort.
That focus and consistency mirrors how Gabriel approaches most things. Whether he’s in class, on the tennis court, or working on saxophone tone, he tends to favor structure and repetition over shortcuts. It’s not about perfection. It’s about showing up, improving slowly, and staying with it.
“I’ve never been the fastest or the strongest at anything,” he said. “But I like knowing I’m getting better, even if it’s slow.”
Gabriel grew up in South Florida and attended Virginia Shuman Young Elementary, Pine Crest in Fort Lauderdale, and NSU University School in Davie. He played tennis, baseball, and football through different stages of school. He also spent time hiking local trails and practicing saxophone, two interests he says helped him train for the Camino more than people might expect.
“Hiking helped with endurance, obviously,” he said. “But playing music teaches you a lot about repetition and listening to your body. You learn when to push and when to pause.”
For Gabriel, the Camino wasn’t a performance or a competition. It was a quiet personal test. He kept notes during the walk, not for a blog, but to track how each day felt. When he crossed the finish line in Santiago, there was no big moment. Just a quiet sense of completion.
Now back home, Gabriel hasn’t stopped walking. He’s back to local trails, early mornings, and training logs. He’s also thinking about what comes next—college, travel, more endurance goals—but isn’t rushing anything.
“There’s no rush,” he said. “The Camino reminded me that showing up every day matters more than trying to get somewhere fast.”
Gabriel Malkin Florida continues to build habits rooted in preparation, consistency, and follow-through. Whether through athletics, academics, or music, his focus remains steady: stay curious, stay active, and finish what you start.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Jon DiPietra Debunks 5 Real Estate Myths That Mislead New Yorkers
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Jon DiPietra, a New York–based real estate valuation executive, explains why common beliefs about space and value often miss the mark.
New York, US, 30th January 2026, ZEX PR WIRE, New York City is full of opinions about real estate. Many of them are repeated so often they start to feel true. But according to Jon DiPietra, decades of hands-on valuation work tell a different story.

“You learn things you cannot see in a report,” DiPietra says. “That’s where most of these myths fall apart.”
Below are five common myths that mislead everyday people across dense urban markets, why they persist, and what actually matters instead.
Myth 1: Bigger Space Always Means Better Value
Why people believe it:
Square footage is easy to compare. Listings highlight size first, so people assume more space equals more value.
The reality:
In dense cities, efficiency matters more than size. Studies show poorly used space can reduce productivity by up to 30 percent, even when square footage increases.
As DiPietra puts it, “The goal is not to produce the highest number. The goal is to produce something that makes sense in the real world.”
Try this today:
Identify one underused area in your home or office and repurpose it for a single clear function.
Myth 2: National Data Tells You Everything You Need to Know
Why people believe it:
Online tools and national reports feel authoritative and precise.
The reality:
Real estate is hyper-local. In New York, conditions can change block by block. National averages often lag reality by months.
“Real estate is ultimately driven by people, not formulas,” DiPietra says.
Try this today:
Walk your block at different times of day. Notice noise, foot traffic, and how spaces are actually used.
Myth 3: If a Space Worked Before, It Should Still Work Now
Why people believe it:
People resist change and assume layouts age well.
The reality:
How we live and work has shifted fast. Surveys show nearly 60 percent of people say their space no longer supports how they work today.
“Clear thinking matters more than being busy,” DiPietra notes.
Try this today:
Ask one simple question: What do I actually do here every day? Adjust one thing to support that reality.
Myth 4: More Information Leads to Better Decisions
Why people believe it:
Data feels safe. More feels smarter.
The reality:
Too much information can slow decisions and increase stress. Research links information overload to poorer judgment.
DiPietra says, “More data does not always lead to better decisions.”
Try this today:
Limit yourself to three criteria when evaluating a space or decision. Ignore the rest.
Myth 5: You Need a Major Renovation to Fix a Space
Why people believe it:
Media and social platforms spotlight dramatic transformations.
The reality:
Small changes often have outsized impact. Lighting, noise reduction, and decluttering consistently rank among the highest-return improvements.
“Sometimes the simplest changes create the most lasting value,” DiPietra says.
Try this today:
Improve lighting where you spend the most time. It is one of the fastest ways to change how a space feels.
If You Only Remember One Thing
Spaces influence behavior more than most people realize. When a space creates friction, it is often a design problem, not a personal one.
Understanding how space actually functions is more valuable than following assumptions or averages.
Call to Action
Share this myth list with someone who lives or works in a dense city. Pick one practical tip above and try it today. Small changes, applied intentionally, add up.
About Jon DiPietra
Jon DiPietra is a New York–based commercial real estate valuation executive and cofounder of H&T Appraisal, the valuation group of Horvath & Tremblay. With more than 20 years of experience, he has worked across residential, commercial, mixed-use, and special-use properties, focusing on how real people actually use space.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Roger Haenke Connects Healthcare and Faith in a Career Centered on Presence and Support
San Diego, California, 30th January 2026, ZEX PR WIRE, Roger Haenke has spent his career at the intersection of healthcare and faith. As a registered nurse and ordained priest, his work has placed him in moments where people are vulnerable, uncertain, and often searching for support. Whether in hospitals, churches, clinics, or classrooms, Roger Haenke has built a reputation for being present, steady, and quietly dependable.
Roger Haenke began his career in parish ministry after completing his theological education and ordination. He served churches across North Dakota, offering pastoral care, teaching, and leadership. Much of his early work focused on being there for others during personal transitions—illness, loss, change, and growth. These experiences helped shape how Roger Haenke would later approach leadership in every other part of his life.
After leaving active ministry, Roger Haenke returned to school and earned a nursing degree. He started at the bedside and quickly moved into leadership roles. His healthcare career took him through specialty clinics, hospital departments, and community-based health systems. He managed staff, trained nurses, developed new services, and helped improve patient care across several states. At every step, Roger Haenke kept his focus on people and the systems that support them.
The connection between healthcare and ministry was always clear to Roger Haenke. He saw how much both fields depend on trust, communication, and the ability to remain calm when things are hard. He brought this understanding into every room he entered—whether leading a care team, sitting with a patient, or offering support to staff under pressure.
Later, Roger Haenke joined the faculty at San Diego State University. He taught nursing leadership, financial management, and professional development. His students learned not only the structure of healthcare systems, but also how to show up for others with clarity and respect. Roger Haenke’s teaching reflected what he had lived: strong systems matter, but presence and consistency matter just as much.
In his later ministry roles, Roger Haenke continued to offer steady leadership to congregations in the San Diego area. He worked with teams, guided transitions, and focused on inclusion, listening, and shared responsibility. His approach was thoughtful, balanced, and always grounded in care for others.
Now, Roger Haenke is entering a new chapter. He is no longer working in formal institutional roles, but he continues to serve the San Diego community in smaller, more flexible ways. Whether volunteering, mentoring, or simply showing up when needed, Roger Haenke remains committed to steady, meaningful work rooted in the same values he has carried all along.
For Roger Haenke, leadership has never been about attention or titles. It has always been about being present when it counts.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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