Press Release
Scale by SEO Protects Business Visibility as AI Overviews Reshape Search
With Google’s AI Overviews reaching 1.5 billion users and reducing organic CTR by up to 34.5%, Scale by SEO is helping businesses adapt. The agency offers full-site audits, restructured content strategies, and brand-focused SEO plans to counter AI-driven traffic loss. As AI reshapes search, Scale by SEO equips clients with tools to stay competitive, emphasizing branded queries, user intent alignment, and technical optimization. Learn more at scalebyseo.com.
Google’s AI Overviews now reach 1.5 billion users monthly, reshaping how users interact with search results and impacting click-through rates (CTR) for traditional organic links. Scale by SEO, a digital marketing agency specializing in search engine optimization and content strategy, is supporting businesses in adapting to this changing environment, focusing on sustainable growth and strong online presence.

Recent studies from Ahrefs and Amsive show Google’s AI Overviews are reducing clicks to high-ranking informational pages. Ahrefs reported a 34.5% CTR decline for position-one results when AI Overviews appeared, analyzing 300,000 keywords. Amsive’s research across 700,000 keywords found an average CTR drop of 15.49%, with non-branded informational queries experiencing the steepest declines.
Meanwhile, Alphabet’s Q1 2025 earnings highlight the lasting integration of AI into Google’s ecosystem. The company reported $90.2 billion in quarterly revenue, up 12% year-over-year, with $50.7 billion coming from search alone. Capital expenditures rose 43% to $17.2 billion, driven largely by AI infrastructure investment, including the rollout of its Gemini 2.5 model.
“With the rise of AI Overviews, businesses must rethink their SEO strategies,” said Wayne Lowry, CEO of Scale by SEO. “Our mission is to ensure clients remain visible and competitive in this new search era.”
Scale by SEO’s Response to AI Overviews
Scale by SEO is expanding its services to counter the impact of AI Overviews. The agency now offers full-site audits that diagnose pages vulnerable to AI-driven traffic loss and identifies opportunities to strengthen visibility.
Content strategies are being recalibrated to prioritize branded, transactional, and mid-funnel queries, which are showing greater resilience. The agency is also analyzing when featured snippets are helpful versus harmful to traffic, adjusting campaigns accordingly. Research shows branded queries can see an 18.68% CTR increase when AI Overviews are present, emphasizing the growing importance of brand authority.
“Many businesses are surprised to learn that focusing on brand visibility can actually improve their engagement rates, even in an AI-influenced search environment,” Lowry added.
Steps Businesses Should Take Now
In light of Alphabet’s strong financial performance and commitment to AI, Scale by SEO emphasizes the need for proactive adaptation. Key recommendations for businesses include:
- Strengthen branded search presence: Branded queries are less impacted by AI Overviews and can benefit from improved engagement.
- Align content to user intent: Content must be structured not only to answer questions but also to improve the chance of being cited by AI-generated summaries.
- Diversify keyword strategies: Focusing on transactional and decision-stage queries can help offset losses from informational keyword traffic.
- Evolve SEO metrics: Traditional rank tracking is insufficient. Businesses must measure above-the-fold presence, AI Overview influence, and effective CTR.
- Focus on technical excellence: Structured data, schema markup, authoritative content, and strong internal linking are more crucial than ever for AI discoverability.
Future-Proofing SEO in an AI-Driven World
Since its founding, Scale by SEO has focused on building adaptable SEO strategies resilient to algorithm changes. The agency’s service plans—including detailed site audits, AI-optimized content, backlink building, and Google Business Profile optimization—are designed to help clients maintain visibility despite rapid shifts in search technology.
Clients across sectors are already seeing results from recalibrated strategies that reinforce brand authority, diversify content approaches, and redefine success metrics.
To learn more or schedule a complimentary site audit, visit www.scalebyseo.com.
Media Contact
Organization: Scale by SEO
Contact Person: Wayne Lowry
Website: https://scalebyseo.com/
Email: Send Email
Contact Number: +19563007644
Address:221 E Van Buren Ave
City: Harlingen
State: TX
Country:United States
Release id:27200
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Scale by SEO Protects Business Visibility as AI Overviews Reshape Search
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
DuoKey to Unveil Encrypted Financial Intelligence Use Case at GISEC Global 2025: A Breakthrough in Fraud Detection Powered by Fully Homomorphic Encryption and MPC-based KMS
Dubai, UAE, 2nd May 2025, ZEX PR WIRE, Cloud security leader DuoKey will unveil its groundbreaking use case for encrypted financial intelligence at GISEC Global in Dubai next week. Designed to address the challenges of fraud detection and regulatory compliance, this approach, which combines Fully Homomorphic Encryption (FHE) and Multi-Party Computation (MPC)-based Key Management (KMS), allows financial institutions to analyse encrypted transactions in real time without ever decrypting sensitive data.
In a global financial landscape where illicit transactions exceed $2 trillion annually and compliance fines topped $10.4 billion on a yearly basis according to the United Nations Office on Drugs and Crimes, DuoKey confidential AI use case for the financial sector demonstrates how financial institutions can securely process high-risk transaction patterns, perform watchlist screening and assess customer risk profile, while preserving end-to-end encryption and maintaining jurisdictional data control.
“Traditional approaches expose data during analysis, creating systemic security gaps,” said Nagib Aouini, CEO of DuoKey. “Our use case shows how FHE and MPC-based KMS together allow financial institutions to detect fraud, meet AML obligations and collaborate securely without any compromise on data confidentiality or sovereignty.”
DuoKey financial intelligence solution enables secure collaboration between banks, regulators, and fintech providers by allowing cross-border investigation and compliance workflows without revealing underlying customer data. This addresses a longstanding roadblock to industry-wide fraud detection while complying with privacy and regulatory standards such as GDPR, FATF, and PCI DSS.
Visitors to GISEC Global will get the opportunity to explore the live use case at the DuoKey booth (D-120, Hall 6) starting on May 6 until May 8. Schedule your personalised demo at GISEC Global to see how DuoKey financial intelligence enhances fraud detection and compliance. Demonstrations include real-time transaction scoring, encrypted rule-based screening and dynamic anti money laundering (AML) analytics all with performance benchmarks that rival traditional unencrypted systems.
About DuoKey
DuoKey is an enterprise cloud security leader specialised in key management and encryption, helping businesses leverage cloud and AI capabilities with true confidence using advanced encryption technologies.
Learn more: https://duokey.com
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Construction Leader Charles Wholey Partakes in A New Online Interview: “From Foundation to Finish”
Nevada, US, 2nd May 2025, ZEX PR WIRE, Charles Wholey, a highly respected construction superintendent with deep roots in Nevada’s building industry, is the subject of a newly released feature interview titled “From Foundation to Finish: Inside the Mind of Builder Charles Wholey.” The in-depth conversation offers a compelling look into Wholey’s professional journey, leadership philosophy, and the principles that have shaped his approach to modern construction.
Known for his work on complex residential and commercial builds throughout Reno and Carson City, Wholey brings years of hands-on experience and academic achievement to his role as Construction Superintendent at LT Builders. The interview explores everything from his views on decision-making under pressure to the evolving future of sustainable construction.
“I want people to understand that construction isn’t just about the physical outcome—it’s about the people behind the project, the lessons learned, and the standards we uphold every day,” said Wholey. “This interview was a chance to talk about the values that drive me, both on and off the job site.”
The conversation touches on Charles’s background—growing up working for his father’s company, Wholey Construction—as well as his dedication to mentorship, quality control, and continuous improvement. Readers will also learn about his vision for future projects, including his dream of building sustainable, off-grid communities.
This interview positions Charles Wholey as not only a seasoned construction professional, but a thoughtful leader committed to elevating the industry.
About Charles Wholey
Charles Wholey is a construction superintendent based in Reno and Carson City, Nevada. He holds a Bachelor of Applied Science in Construction Management from Western Nevada College, graduating summa cum laude, and has served in key roles ranging from safety officer to project manager. Outside of work, he is active in his community and a passionate supporter of environmental and youth initiatives.
To read the full interview, visit the website here.
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Mentorship Over Metrics: Marjorie Jeffrey on Redefining Leadership for Women in Marketing
Michigan, US, 2nd May 2025, ZEX PR WIRE, As marketing departments race to keep pace with AI, automation, and changing consumer expectations, senior marketing strategist Marjorie Jeffrey says the most significant transformation isn’t happening in the tools marketers use; it’s in how future leaders are developed.
According to Marjorie Jeffrey, mentorship is no longer optional. “If we want more women in leadership, we need to stop treating mentorship as a bonus and start recognizing it as core to how strong, ethical, and inclusive teams are built,” she says.
Jeffrey, who has guided dozens of companies through brand transformations and campaign strategy over the past 15 years, now dedicates a significant portion of her time to mentoring early-career marketers, especially women. She believes that creating the next generation of leadership requires intentional relationship-building, open dialogue, and systems that reward collaboration over competition.
“Marketing has evolved, but the leadership models in many organizations haven’t,” Jeffrey explains. “We’re still valuing output and volume over strategic insight and emotional intelligence. Mentorship is one of the few ways to shift that culture from the inside out.”
While women make up the majority of entry-level marketing roles, Jeffrey points out that they remain underrepresented at the top. “There’s a persistent gap between who’s doing the work and who’s getting the recognition, and that gap only widens without meaningful support structures like mentorship,” she says.
According to Jeffrey, mentorship is especially critical for women navigating industries like tech, finance, or B2B services, where leadership still skews heavily male. She believes the most effective mentors offer more than tactical advice; they provide context, validation, and space for vulnerable conversations about imposter syndrome, negotiation, and self-advocacy.
“People assume mentorship is just about sharing expertise, but often it’s about reminding someone they belong in the room,” says Jeffrey. “I’ve had mentees who were brilliant marketers but struggled to see themselves as leaders. Mentorship helps close that gap between capability and confidence.”
Jeffrey encourages companies to treat mentorship as part of their strategic planning, not a side initiative. She advocates for formal mentorship programs, cross-level collaboration, and reverse mentorship structures where junior employees can share emerging insights with senior leaders.
“If mentorship only happens casually, it stays limited to people with the right networks or personalities to ask for help,” Jeffrey explains. “We need to institutionalize it, especially if we want to foster diversity in leadership. That means giving people the time, training, and tools to mentor well.”
Jeffrey works with organizations in her consulting practice to embed mentorship into their brand cultures, tying it directly to employee retention, leadership pipelines, and internal communications. She often conducts messaging audits and internal workshops to make mentorship more actionable and accessible across teams.
“Mentorship has measurable impact,” she says. “It improves job satisfaction, accelerates career progression, and helps companies retain talent, especially during times of rapid change. Why wouldn’t we prioritize that?”
Jeffrey also emphasizes the importance of storytelling in mentorship. As someone who builds audience-first marketing strategies, she sees narrative as a powerful leadership tool. “When women in leadership share their real stories, the wins and the mistakes, it humanizes success,” she notes. “That vulnerability builds trust and makes leadership seem possible for more people.”
Outside of her client work, Jeffrey frequently speaks on inclusive messaging and brand ethics at industry conferences. She’s building a mentorship circle specifically for mid-career women marketers navigating transitions into management, entrepreneurship, or specialized strategic roles.
“There’s so much support for entry-level talent, but mid-career is where many women drop off the leadership path,” says Jeffrey. “We need to intervene there, with mentorship that’s practical, flexible, and grounded in real experiences.”
For Jeffrey, mentorship is not just a leadership responsibility. It’s a way of investing in the industry’s future. She believes that as marketing becomes more human-centric and purpose-driven, the role of mentors will become even more essential.
“The real legacy of a marketing leader isn’t just in the campaigns they run, it’s in the people they shape,” she says. “If I can help even one person lead with more clarity, confidence, and compassion, that’s the kind of impact that lasts.”
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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