Press Release
Salesforce Marketing Cloud Expert Adam Esposito on Building a Tech Confident Workforce in an Age of Constant Change
Canton, Michigan, 16th October 2025, ZEX PR WIRE, Adam Esposito, a Salesforce Marketing Cloud expert and Senior Solutions Architect Manager at Offprem Technology, is calling for a renewed focus on building workforce confidence as organizations navigate rapid digital change. With more than a decade of experience helping businesses and higher education institutions strengthen engagement through technology, Esposito believes that the most significant barrier to transformation is not access to tools, but the confidence of the people using them.
Esposito has seen this challenge across industries. As companies adopt new digital systems and automation tools, employees often feel uncertain, overwhelmed, or afraid of being left behind. “You can have the most advanced platform in the world, but if your people do not trust themselves to use it, the investment will never deliver full value,” Esposito said. “Technology should make work easier and more meaningful, not intimidating.”
The Confidence Gap
Research supports Adam Esposito’s view. Surveys continue to show that workers across all sectors are struggling to keep pace with the speed of technological change. Many cite feelings of stress, confusion, and burnout from learning new tools without enough guidance or context. Adam Esposito notes that this lack of confidence leads to hesitation, missed opportunities, and lower productivity. “What looks like resistance to change is often just fear of failure,” he explained. “When employees do not feel supported, they pull back instead of leaning in.”
He argues that digital transformation must be built on a human foundation. Confidence, not just competence, determines whether teams adopt necessarily. “Confidence is the bridge between technology and performance,” Esposito said. “If people feel empowered, they will explore, learn, and innovate. If they feel unsure, progress stops.”
Why Confidence Drives Performance
A confident workforce views technology as an enabler rather than an obstacle. Employees who understand how digital tools enhance their work are more engaged and adaptable. Adam Esposito emphasizes that confidence is closely tied to trust, specifically in leadership, the purpose of the technology, and one’s own ability to succeed. This trust leads to better collaboration and a stronger culture of problem-solving.
He also links confidence to retention. “People stay longer in organizations that invest in their learning and growth,” Esposito said. “Confidence gives them a sense of ownership in the transformation. They become partners in progress, not passengers in it.”
Creating a Culture of Confidence
Adam Esposito believes that the path to a tech-confident workforce begins with culture. Companies need to create an environment where employees feel free to ask questions, make mistakes, and share ideas. “When learning feels like exploration instead of evaluation, confidence naturally follows,” he said. He encourages leaders to reward curiosity and emphasize learning as a continuous process rather than a one-time event.
Transparent communication also plays a significant role. Employees need to understand why new technologies are introduced and how these changes align with organizational goals. Esposito cautions that a lack of context breeds anxiety and resistance. “People handle change better when they see the bigger picture,” he explained. “When leaders communicate openly about purpose and progress, they reduce uncertainty and strengthen engagement.”
Building Skills for the Long Term
Training remains essential, but Esposito advocates for modern, flexible learning models that evolve with technology itself. Rather than relying on annual workshops or static courses, he recommends ongoing microlearning opportunities, peer mentoring, and project-based learning. This approach, he says, keeps skills current and reinforces a sense of growth and adaptability.
He also highlights the importance of inclusion. Studies have shown that underrepresented groups often face additional barriers to developing digital skills. “If confidence is uneven across your organization, you will have uneven results,” Esposito said. “Creating equal access to learning and advancement is key to building a truly resilient workforce.”
From Anxiety to Empowerment
Adam Esposito acknowledges that automation and artificial intelligence have created new anxieties about job security. He believes leaders must address these concerns directly by framing technology as a tool for empowerment. “Technology should never replace people; it should amplify their strengths,” he said. “When employees see that digital tools are designed to help them focus on higher-value work, they shift from fear to engagement.”
Industries like education and healthcare are already experiencing this transition. Esposito points out that when staff receive proper training and ongoing support, confidence rises and performance improves. “The results are tangible,” he said. “Teams that feel confident deliver better experiences for their customers, students, or patients.”
A People-First Future
Adam Esposito concludes that the next phase of digital transformation must center on people, not platforms. “Confidence is the hidden engine of progress,” he said. “The organizations that invest in developing tech-confident teams will adapt faster, innovate more effectively, and build workplaces that people are proud to be part of.”
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Celebrate Halloween with Furry Friends
United States, 16th Oct 2025, – Halloween isn’t just for humans anymore—it’s a time for the whole family, including your pets! From neighborhood trick-or-treat walks to themed parties, more pet parents are discovering the joy of celebrating the spooky season with their furry companions. Dressing up your dog adds an extra dose of fun to the festivities and helps create unforgettable memories together.
Instagram: cricketthegremlin Funny Halloween Dog Costumes
The Rise of Pet Fashion
Pet fashion has grown into a global trend, with more owners treating their pets like true members of the family. Seasonal wardrobes, themed outfits, and playful accessories have become a fun way to showcase your pet’s personality. Halloween, in particular, offers the perfect opportunity to get creative with dog costumes that are as stylish as they are adorable.
Spooktacular Styles to Choose From
This Halloween, three standout styles are stealing the spotlight in pet fashion:
- Sheep Costume: Made with plush, sherpa-like fabric, this cozy outfit transforms your pup into an irresistibly fluffy sheep. Featuring soft ears and a tail detail, it’s warm enough for chilly nights yet comfortable for indoor wear, making it a perfect mix of cuteness and snug seasonal charm.
Instagram: maiseyjane21 Funny Sheep Dog Costumes
- Clown Costume: Made with lightweight, breathable fabric, this costume combines bright colors, playful patterns, and whimsical details. It’s perfect for pups with big personalities, offering both eye-catching style and freedom of movement, ensuring your dog stays comfortable while making everyone smile.
- Bat Pajamas: Crafted from soft, stretchy, and cozy material, these pajamas feature bat-inspired prints that capture the Halloween spirit. They’re ideal for lounging at home or greeting trick-or-treaters, keeping your pup festive without overheating or feeling restricted.
Instagram: copperandcashadventures Cozy Bat Dog Pajamas
- Little Miss Bootiful Dress: Bright, bold, and full of festive flair, this dress is crafted from soft fabric with a layered tulle skirt featuring spiderweb patterns. A statement black bow adds extra charm, while the “Little Miss Bootiful” lettering and ghost print make it picture-perfect for Halloween photos. This stylish and comfortable dress is a great pick for pups who love to stand out at parties or parades.
Little Miss Bootiful Dog Dress
- Ghost Sweater: Knitted from soft, breathable yarn, this sweater features playful ghost patterns that bring a modern twist to Halloween fashion. Perfect for cooler evenings, it offers warmth without bulk, making it ideal for both indoor lounging and outdoor strolls. Its classic black-and-white look ensures your pup stays stylish while embracing spooky season vibes.
With these spooktacular options, your dog can celebrate Halloween in style, whether they’re playful, cozy, or chic.
Safe Tips for Your Pup
Celebrating Halloween with your furry friend is exciting, but safety should always come first. Keep these tips in mind:
- Pick the Right Fit: Costumes should be snug but not too tight. Your pup should be able to walk, sit, and breathe easily. Always try the outfit on before Halloween night to ensure a comfortable fit and to allow your pet to get used to it.
- Skip Small Parts: Avoid costumes with beads, buttons, or loose pieces your dog could chew and swallow. Simple, well-made designs are safest. Doing so ensures your dog can enjoy the celebration without you worrying about choking hazards.
- Watch the Length: Make sure fabric doesn’t drag on the ground, especially with dresses. Long outfits can cause tripping or make your pup nervous. A shorter cut keeps your dog free to move and play with confidence.
- Hide the Candy: Chocolate and sugar-free candy are dangerous for dogs. Keep treats out of reach and remind kids not to share. Even small amounts can make your pup sick, so prevention is key.
Join the Celebration
At Fitwarm, we’re passionate about creating pet apparel that blends style with comfort, ensuring every pup can celebrate safely and look their best. From playful dog costumes to cozy pajamas, our designs are made with love for pets and the people who adore them. Don’t leave your four-legged family members out of the fun. Explore festive styles that combine creativity, comfort, and cuteness—perfect for photos, parties, or a night of spooky strolls.
Halloween Dog Clothes Collection
Media Contact
Organization: Fitwarm
Contact
Person: Lynette
Website:
https://www.fitwarm.com/
Email:
cooperation@fitwarm.com
Contact Number: 16466984887
Country:United States
The post
Fitwarm Unveils Spooktacular Pet Fashion for Halloween appeared first on
Brand News 24.
It is provided by a third-party content
provider. Brand News 24 makes no
warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Celebrate Halloween with Furry Friends
United States, 16th Oct 2025, – Halloween isn’t just for humans anymore—it’s a time for the whole family, including your pets! From neighborhood trick-or-treat walks to themed parties, more pet parents are discovering the joy of celebrating the spooky season with their furry companions. Dressing up your dog adds an extra dose of fun to the festivities and helps create unforgettable memories together.
Instagram: cricketthegremlin Funny Halloween Dog Costumes
The Rise of Pet Fashion
Pet fashion has grown into a global trend, with more owners treating their pets like true members of the family. Seasonal wardrobes, themed outfits, and playful accessories have become a fun way to showcase your pet’s personality. Halloween, in particular, offers the perfect opportunity to get creative with dog costumes that are as stylish as they are adorable.
Spooktacular Styles to Choose From
This Halloween, three standout styles are stealing the spotlight in pet fashion:
- Sheep Costume: Made with plush, sherpa-like fabric, this cozy outfit transforms your pup into an irresistibly fluffy sheep. Featuring soft ears and a tail detail, it’s warm enough for chilly nights yet comfortable for indoor wear, making it a perfect mix of cuteness and snug seasonal charm.
Instagram: maiseyjane21 Funny Sheep Dog Costumes
- Clown Costume: Made with lightweight, breathable fabric, this costume combines bright colors, playful patterns, and whimsical details. It’s perfect for pups with big personalities, offering both eye-catching style and freedom of movement, ensuring your dog stays comfortable while making everyone smile.
- Bat Pajamas: Crafted from soft, stretchy, and cozy material, these pajamas feature bat-inspired prints that capture the Halloween spirit. They’re ideal for lounging at home or greeting trick-or-treaters, keeping your pup festive without overheating or feeling restricted.
Instagram: copperandcashadventures Cozy Bat Dog Pajamas
- Little Miss Bootiful Dress: Bright, bold, and full of festive flair, this dress is crafted from soft fabric with a layered tulle skirt featuring spiderweb patterns. A statement black bow adds extra charm, while the “Little Miss Bootiful” lettering and ghost print make it picture-perfect for Halloween photos. This stylish and comfortable dress is a great pick for pups who love to stand out at parties or parades.
Little Miss Bootiful Dog Dress
- Ghost Sweater: Knitted from soft, breathable yarn, this sweater features playful ghost patterns that bring a modern twist to Halloween fashion. Perfect for cooler evenings, it offers warmth without bulk, making it ideal for both indoor lounging and outdoor strolls. Its classic black-and-white look ensures your pup stays stylish while embracing spooky season vibes.
With these spooktacular options, your dog can celebrate Halloween in style, whether they’re playful, cozy, or chic.
Safe Tips for Your Pup
Celebrating Halloween with your furry friend is exciting, but safety should always come first. Keep these tips in mind:
- Pick the Right Fit: Costumes should be snug but not too tight. Your pup should be able to walk, sit, and breathe easily. Always try the outfit on before Halloween night to ensure a comfortable fit and to allow your pet to get used to it.
- Skip Small Parts: Avoid costumes with beads, buttons, or loose pieces your dog could chew and swallow. Simple, well-made designs are safest. Doing so ensures your dog can enjoy the celebration without you worrying about choking hazards.
- Watch the Length: Make sure fabric doesn’t drag on the ground, especially with dresses. Long outfits can cause tripping or make your pup nervous. A shorter cut keeps your dog free to move and play with confidence.
- Hide the Candy: Chocolate and sugar-free candy are dangerous for dogs. Keep treats out of reach and remind kids not to share. Even small amounts can make your pup sick, so prevention is key.
Join the Celebration
At Fitwarm, we’re passionate about creating pet apparel that blends style with comfort, ensuring every pup can celebrate safely and look their best. From playful dog costumes to cozy pajamas, our designs are made with love for pets and the people who adore them. Don’t leave your four-legged family members out of the fun. Explore festive styles that combine creativity, comfort, and cuteness—perfect for photos, parties, or a night of spooky strolls.
Halloween Dog Clothes Collection
Media Contact
Organization: Fitwarm
Contact
Person: Lynette
Website:
https://www.fitwarm.com/
Email:
cooperation@fitwarm.com
Contact Number: 16466984887
Country:United States
The post
Fitwarm Unveils Spooktacular Pet Fashion for Halloween appeared first on
Brand News 24.
It is provided by a third-party content
provider. Brand News 24 makes no
warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
United States, 16th Oct 2025, – SATELLAI blends advanced GPS tracking with powerful AI insights, giving you the peace of mind that comes from truly understanding and protecting your pet.
SATELLAI is a pet brand dedicated to helping pets live safer, happier, healthier lives with the people that love them by leveraging advanced technology to strengthen the bond between pets and their families. With a focus on keeping pets connected to their people, SATELLAI’s products utilize GPS tracking along with health and activity monitoring to help pet parents know where their companions are, what they’re doing, and how they’re feeling.
SATELLAI was founded in 2024, with the recognition of one simple problem: pets are family, but we don’t always know what’s going on with them. To solve this problem, SATELLAI seeks to take the technology that has made smart wearables so helpful to people and bring it into the pet space to help families understand and care for pets better by knowing more clearly when issues arise and how to manage them when they do.
Many pet owners know that their companions are often unpredictable, even ones you’ve known and loved for years. Some dogs like to run off and roam, but always come home… until one day they don’t. Or when a pet isn’t feeling well, instead of coming to you for help, they may run or hide so as not to cause trouble or distress. We don’t think the way our pets do, and our pets don’t think in the same way that we do.
SATELLAI wants to help change this situation. SATELLAI changes this by using advanced technology to bridge the communication gap, turning your pet’s mysterious behaviors into clear insights you can act on.
What Sets SATELLAI Apart
SATELLAI is more than just a training tool, GPS tracker, or a virtual fence. With an expanding array of products, of which the SATELLAI Collar is the first, SATELLAI provides comprehensive insights into pet care. SATELLAI uses satellite positioning and AI to help pet owners keep track of their dogs’ location and activity. Working with 5 Global Navigation Satellite Systems and with a self-trained LLM built into dedicated apps, SATELLAI helps you finally understand what your dog is thinking and feeling. An intuitive AI Coach in the app lets you ask questions and get advice for everything from training, grooming, and care, to behavior, activity, and health.
GPS Tracking and Boundaries
SATELLAI’s current slate of products provides pet parents with the best available technology for keeping track of their dogs and finding them when they are lost. Working with the GPS, Galileo, GLONASS, BeiDou, and QZSS Global Navigation Satellite Systems, SATELLAI products provide pinpoint accurate location tracking, giving you the power to find a lost dog in minutes or simply get to know their favorite neighborhood spots.
The SATELLAI Collar additionally provides GPS-based virtual fencing that is fully customizable to keep pets contained and alert you when your dog wanders out of bounds. With built-in feedback options, including sound, vibration, and static feedback, the SATELLAI Collar provides tools to train your dog to roam where it’s safe.
For smaller dogs needing a lighter weight option, the SATELLAI Collar Go offers resizable square and circular virtual boundaries that, while not alerting your dog with training feedback, alert you when your pup strays too far and offer remote-activated recall commands to call your dog home.
Health & Activity Monitoring
Incorporating advanced sensors, the SATELLAI Collar and SATELLAI Collar Go capture not just when your dog moves but also how your dog moves to provide detailed insights into how your dog is feeling. Combining this with constantly advancing detection technologies, SATELLAI translates complex health data into simple, actionable alerts about your pet’s well-being, with detailed breakdowns of activity, rest, and respiration rates planned for launch by the end of 2025. By tracking your dog’s activity over time, you can see when activity suddenly drops off to indicate your dog may not be feeling well or may be having health issues. It’s also helpful for ensuring your dog gets enough exercise and stays mentally stimulated, which can help reduce destructive or troublesome behavior.
AI Coach
SATELLAI has trained their own Large Language Model using a breed database to put guidance at the tips of users’ fingers. From questions on health issues to watch out for, tips on grooming, and advice on nutrition to guidance on the training methods best suited to you and your pup or summaries of recent health and activity, SATELLAI’s advanced AI provides instantly accessible help for caring for your closest companions.
What’s on the Horizon
Looking ahead, SATELLAI plans to expand its ecosystem of connected pet technologies and introduce new tools that help pet parents comprehensively monitor their furry loved ones’ well-being. Expanding on the initial success of the SATELLAI Collar with the launch of the more accessible SATELLAI Collar Go, which fits dogs of all sizes, SATELLAI is redefining pet care and monitoring to keep dogs connected and safe. Looking ahead, SATELLAI is building a complete ecosystem where every piece of data—from activity levels to sleep patterns—paints a total picture of your pet’s health and happiness.
SATELLAI stands at the intersection of innovation and compassion. A brand built to enhance the connection between humans and animals through technology and truly understands them. To learn more about SATELLAI and its vision for the future of pet care, visit www.satellai.com.
About SATELLAI
SATELLAI — Redefining Pet Wellbeing through Satellite Tracking and Advanced AI
Born from love and loss, SATELLAI was created by pet lovers who believe no one should ever lose a furry family member again. With AI for understanding and satellite technology for protection, we go beyond tracking — understanding every bark, beat, and breath to reveal insights that truly matter.
As a proud member of the American Pet Products Association and winner of the LUXlife Pet Products and Services Award, SATELLAI partners with world leaders like Qualcomm and AWS to bring intelligent pet care to life.
Our award-winning products — including the SATELLAI Tracker and SATELLAI Collar Go, recognized by Newsweek, SlashGear, and other well-known outlets — are just the beginning. With each innovation, we move closer to a world where technology helps people connect with and understand their pets like never before.
Because while others track locations, we decode lives.
Media Contact
Organization: Satellai USA, LLC
Contact
Person: Media Relations
Website:
https://satellai.com/
Email:
marketing@satellai.com
Country:United States
The post
Discover SATELLAI: Driving Technology for Pet Wellbeing appeared first on
Brand News 24.
It is provided by a third-party content
provider. Brand News 24 makes no
warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Fitwarm Unveils Spooktacular Pet Fashion for Halloween
Fitwarm Unveils Spooktacular Pet Fashion for Halloween
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