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PlaysOut Partners with Eros Now to Bring Bollywood’s Biggest IP to Mini-Games

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United Arab Emirates, 16th Aug 2025, PlaysOut, a global mini-game infrastructure platform, has announced a landmark partnership with Eros Now, India’s leading integrated entertainment powerhouse, to transform iconic Bollywood intellectual property into immersive, gamified experiences for global audiences.

PlaysOut20250814

This strategic collaboration marks the beginning of a new era where premium Indian content meets casual gaming at scale, combining the storytelling richness of Bollywood with PlaysOut’s frictionless, mobile-first mini-game technology.

Activating Bollywood IP Through Games

The partnership will see PlaysOut’s propeitary gaming tech deeply embedded across Eros Now’s suite of consumer interfaces, enabling seamless access to lightweight, high-performance games that run directly within its ecosystem — no downloads, no redirects.

In parallel, PlaysOut and Eros Now are co-developing branded “Eros IP Mini-Game Matrix”, breathing new life into blockbuster Bollywood titles. Each mini-game will fuse beloved characters, iconic scenes, and signature Bollywood narratives with interactive, replayable mechanics designed for high engagement and long-term fan connection.

Expanding Bollywood’s Reach to Global Audiences

By embedding interactive content directly into apps used by millions, PlaysOut and Eros Now are removing friction from fan engagement and expanding Bollywood’s global reach, particularly among Gen Z and Millennial audiences across South Asia, the Middle Eas, and diaspora communities worldwide.

This fusion of storytelling and gaming introduces a new dimension to the fan experience, one that’s accessible, social and replayable, providing a powerful engine for audience growth, brand engagement and monetization.

A Scalable Strategy for India’s Mini-Game Boom

India’s mini-game market is on the rise, projected to grow at 20%+ annually over the next five years. With PlaysOut’s lightweight gaming infrastructure and Eros Now’s deep cultural footprint, this partnership is designed to capture the momentum, bridging Bollywood IP with mass-market casual gameplay to unlock a new era of interactive entertainment.

“This partnership is about more than games — it’s about building a new kind of entertainment experience for IP that is expandable way beyond television screens,” said a Jassem Osseiran, PlaysOut co-founder. “Fans no longer just watch. They play. They explore. They engage. That’s the future we’re building with Eros Now.”

The Future of Bollywood Is Playable. With global ambition, iconic IP, and powerful distribution, the PlaysOut x Eros Now alliance is setting the stage for an entirely new entertainment experience, where every app is a destination for play, and every Bollywood story becomes a mini-game world to discover.

Media Contact

Organization: PlaysOut

Contact
Person:
Media Relations

Website:

https://playsout.com/

Email:

jassem@playsout.com

Country:United Arab Emirates

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Press Release

Smartive Unveils Advanced Shopify Solutions to Transform Shipping Logistics and Customer Notifications in 2025

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As global e-commerce accelerates into 2025, Shopify merchants are facing two major operational hurdles: accurate shipping rate calculation across complex fulfillment setups and automating customer engagement during stockouts.

Addressing these high-impact issues, Smartive introduces powerful advancements to its two flagship solutions: ShipEZ and NotifyEZ. These systems are engineered to help merchants optimize fulfillment costs, elevate the customer experience, and recover lost revenue.

With Shopify stores increasingly operating across multiple warehouses, diverse product categories, and a variety of customer groups, traditional tools often fall short. Smartive’s solutions deliver true enterprise-grade capabilities while remaining intuitive and accessible for merchants of all sizes.

ShipEZ: The #1 Shipping Rates App for Shopify in 2025

ShipEZ stands out as the market-leading Shopify app for shipping rates & rules, built specifically to handle the complexities that Shopify’s native system cannot. It bridges the gap between basic platform settings and the nuanced needs of modern logistics.

1. Unified Rate Calculation Across All Locations & Shipping Profiles

One of the most persistent issues in Shopify is the default engine’s tendency to split shipments by fulfillment location and shipping profile. This often results in “double shipping costs” being presented to the customer, leading to sticker shock and cart abandonment.

ShipEZ solves this with a proprietary Combine Rates Engine that:

  • Merges all shipments into one single final rate.
  • Prevents overcharging to keep prices competitive.
  • Ensures checkout stays transparent and optimized.

The system works seamlessly even when items ship from different warehouses or belong to different shipping profiles. This capability is essential for merchants looking to implement a successful free shipping shopify app strategy, ensuring that “free shipping” thresholds are calculated correctly based on the total cart, not split parcels.

2. AI Packaging Algorithms for Real Carrier Accuracy

ShipEZ is among the first wave of tools to offer AI Package Optimization. This feature automatically determines the optimal box combinations before calculating rates, minimizing dimensional weight charges.

This enables exceptionally accurate real-time quotes from major carriers, including:

  • Americas: UPS, FedEx, USPS, DHL.
  • Oceania: Australia Post, New Zealand Post, Sendle.
  • Global: DHL Express and more.

By providing precise data, merchants can offer the best shipping rates for Shopify checkouts, ensuring they neither undercharge (eating into margins) nor overcharge (losing customers).

3. Advanced B2B-Friendly Rules & Customer Segmentation

For B2B merchants, pricing is rarely “one size fits all.” ShipEZ supports dynamic rates based on granular customer data, allowing for complex B2B strategies to be set up in minutes. You can define rules based on:

  • Customer Tags: (e.g., Wholesale, VIP, Reseller).
  • Email Domains: Automatically apply rates for specific corporate domains (e.g., @company.com).
  • Logged-in Status: distinct rates for guests vs. members.

4. Powerful Condition-Based Rules

ShipEZ offers unmatched flexibility for rule building, allowing merchants to create logic based on:

  • Product tags, types, and vendors.
  • SKU sets and inventory levels.
  • Weight, price ranges, postal codes, and zones.

Whether you are offering a shopify app free shipping promotion for a specific region or adding insurance surcharges for high-value items, ShipEZ acts as an enterprise-level rules engine directly within your dashboard.

NotifyEZ: Complete Multi-Channel Notification System for Shopify

NotifyEZ is Smartive’s smart notification platform designed to help merchants recover revenue, automate communication, and improve customer satisfaction through a unified interface.

1. Recover Revenue with “Back in Stock” Alerts

“Out of Stock” pages are traditionally conversion killers. NotifyEZ functions as a robust Shopify back in stock app, transforming these dead ends into waiting lists.

  • Multi-Channel Sign-up: Customers can subscribe via Email or SMS.
  • Instant Automation: When inventory levels are replenished, notifications are triggered instantly.
  • High ROI: Bringing high-intent customers back to the store is one of the most cost-effective marketing strategies available.

2. Multi-SMS Gateway Integration

For merchants focused on mobile engagement, NotifyEZ integrates with a massive range of providers, making it a contender for the best sms marketing app for shopify utility tools. Supported gateways include:

  • Twilio, Vonage, ClickSend, Sinch, Infobip, Plivo, Bird, Telnyx, Cequens, Openmarket, and more.

This flexibility ensures that you can use your preferred provider to maintain high deliverability rates for your shopify sms marketing campaigns and transactional alerts.

3. Comprehensive SMTP Gateway Support

Unlike many apps that force you to use their mailing servers, NotifyEZ allows merchants to send notifications through their own email systems. This ensures full sender control and better brand consistency. Supported services include:

  • Major Providers: Gmail, Outlook/Office365, Yahoo, Zoho, AOL, Yandex.
  • Transactional Services: SendGrid, Mailgun, Postmark, SparkPost, SMTP2Go, Mailjet.
  • Custom SMTP Servers: Fully configurable for enterprise needs.

4. Visual Builder & Staff Notifications

NotifyEZ includes a built-in, no-code email builder, allowing merchants to visually design templates for customer notifications and back-in-stock messages.

Furthermore, it keeps the internal team in the loop. Merchants can configure internal alerts for New Orders, Low Stock, Fulfillment Updates, and Payment Confirmations via both email and SMS, ensuring operations run smoothly in real-time.

Built for Growth, Scalability & Merchant Success

Smartive’s mission is to create modern e-commerce applications that are fast, intuitive, and optimized for business growth. ShipEZ and NotifyEZ are engineered with enterprise-grade technologies while maintaining the simplicity that merchants expect inside Shopify.

As the e-commerce landscape heads into 2025, Smartive continues to deliver the tools merchants need to streamline logistics, reduce operational costs, and maximize every sales opportunity.

About Smartive: Smartive builds modern, reliable, and scalable SaaS solutions for global e-commerce. With a strong focus on performance and user experience, Smartive delivers tools that simplify operations, maximize efficiency, and empower merchants to grow sustainably in a rapidly evolving landscape.

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Press Release

XE-LHA, A Brand Owned by YSMedi, Successfully Wraps Up Cosmoprof Asia Hong Kong, Advancing Global Partnership Growth

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Korea South, 1st Dec 2025 – Owned and internationally distributed by YSMedi, Korean beauty brand XE-LHA successfully completed its participation in Cosmoprof Asia 2025, held from November 12 to 14 at the Hong Kong Convention and Exhibition Centre. Throughout the three-day event, the brand drew significant interest from buyers and industry professionals across multiple regions.

During the exhibition, XE-LHA showcased its key products, XE-LHA Peel and XE-LHA Y, through live demonstrations and on-site consultations. Visitors were able to experience the brand’s focus on safety, efficacy, and advanced formulation technology firsthand. Buyers from Japan, Taiwan, the UAE, various European markets, and other regions expressed strong interest in potential collaboration. Currently, buyers from more than 20 countries are engaged in detailed discussions regarding product supply and distribution partnerships, signaling accelerated progress in the brand’s global expansion.

“This exhibition provided a valuable opportunity to present our technology and market potential to a global audience,” a representative from YSMedi said.

Building on the outcomes of the event, XE-LHA plans to continue participating in major international exhibitions and strengthening its global partnerships. The brand aims to further advance the competitiveness of K-Beauty in markets worldwide.

Learn more at https://xe-lha.com/ 

Disclaimer: XE-LHA is internationally distributed by YSMedi.

Media Contact

Organization: YSMedi

Contact Person: Lee Joohee

Website: https://xe-lha.com/

Email: Send Email

Country:Korea South

Release id:37846

The post XE-LHA, A Brand Owned by YSMedi, Successfully Wraps Up Cosmoprof Asia Hong Kong, Advancing Global Partnership Growth appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Press Release

Glownetics Launches At-Home Vampire Facial System for Professional-Grade Results

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United States, 1st Dec 2025 – Glownetics, a biotechnology-driven skincare brand, has officially launched its advanced At Home Vampire Facial system—bringing one of the beauty industry’s most coveted treatments directly to consumers seeking professional results without the clinical appointment. With a powerful combination of microneedling technology, Liposomal serums, and bio-designed peptides, Glownetics is redefining at-home skincare and setting a new standard for accessible, high-performance beauty solutions.

The Vampire Facial has long been recognized for its ability to stimulate collagen, improve skin firmness, even tone, and restore youthful radiance. Traditionally reserved for med spas and dermatology clinics, the treatment has gained massive popularity across the U.S. Glownetics identified the need for a safer, more efficient home-based solution—one that delivers comparable results while allowing users to control their skincare journey.

“Our mission is to remove barriers and make high-level skincare accessible to everyone,” said Charles Haluska, Founder of Glownetics. “With our At Home Vampire Facial system, consumers can now experience transformative skin rejuvenation using tools and formulas engineered with clinical precision.”

A Scientific Approach to At-Home Skin Transformation

Glownetics’ breakthrough lies in its use of Liposomal delivery technology, an advanced encapsulation system that enables ingredients to penetrate deeper into the skin for maximum effectiveness. The brand’s serums blend bio-designed peptides with hydrating, antioxidant-rich compounds formulated to work at a cellular level. These peptides mimic the skin’s natural repair signals, helping rebuild collagen, enhance elasticity, and restore youthful structure.

The company’s professional-grade Microneedle Kits complement these serums by creating micro-channels in the skin, dramatically increasing absorption and boosting results. Unlike many home microneedling devices, Glownetics’ kits are engineered for safety, consistency, and comfort, making them suitable for beginners and experienced users alike.

A Complete System for Visible Results

Glownetics’ product ecosystem is designed to work synergistically. Key offerings include:

  • Vampire Glow Subscription – delivering monthly or quarterly access to Glownetics’ most intensive infusions.
  • Glow Serum & Skin Serum Gems – infused with peptides, antioxidants, and liposomal actives for daily rejuvenation.
  • Beauty Filler Microneedling Kit – engineered for at-home micro-channeling that replicates clinic-level effectiveness.
  • Glownetics LED Face Mask – supporting collagen stimulation and skin recovery through targeted light therapy.
  • Liposomal Body Butter & Body Wash – extending skin-enhancing actives beyond the face for total body radiance.

Consumers report noticeable improvements in smoothness, brightness, hydration, and texture, with many praising how closely the results resemble professional in-office treatments.

Meeting the Demand for At-Home Aesthetic Solutions

With the rise of self-care routines and growing interest in advanced skin technologies, Glownetics’ launch arrives at a perfect moment. U.S. consumers are increasingly searching for Vampire Facial alternatives, at-home microneedling kits, and science-backed skincare that produce real, measurable transformations.

Glownetics aims to fill this gap with products that combine purity, potency, and efficacy. All ingredients undergo rigorous third-party laboratory verification, ensuring every formulation meets high standards for safety, quality, and performance. The company proudly follows a “no fillers, no compromises” philosophy—delivering only concentrated, clinically relevant actives.

“Our customers want honesty, science, and results,” Haluska added. “We design every product with those expectations in mind.”

About Glownetics

Glownetics is a U.S.-based skincare company specializing in Liposomal serums, Microneedling infusions, At Home Vampire Facial systems, and premium Microneedle Kits. Built on the foundation of biotechnology and clean formulation science, Glownetics empowers individuals to take control of their skincare with advanced tools and treatments engineered for visible, long-lasting improvement. The company is committed to innovation, integrity, and helping consumers unlock their skin’s genetic glow.

For more information visit http://Glownetics.com .

Media Contact

Organization: Glownetics

Contact Person: Stacey Haluska

Website: http://glownetics.com/

Email: Send Email

Country:United States

Release id:38212

Disclaimer: This product is intended for cosmetic use only and is not a medical treatment. Consult a physician or dermatologist before use, especially if you have pre-existing skin conditions.

The post Glownetics Launches At-Home Vampire Facial System for Professional-Grade Results appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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