Press Release
Platon Aims To Become The Public Infrastructute Of Privacy Computing To Open Up Business Prospects For The Crypto Space
In the Information Age, Data Becomes a New Factor of Productivity
In economics, factors of production, also known as production inputs, are essential resources for the production of goods and services. In his epochal work “Principles of Economics”, famous British economist Marshall put forward the theory of four factors of production — land, labor, capital and entrepreneurial talent. National income (NI) is the reward of four factors, and that is, national income (NI) = labor wage (w) + land rent (r) + capital interest (i) + operating profit (π). This “four-in-one formula” sums up the core of western economic production theory and distribution theory, which has been widely accepted for more than a century.
However, factors of production are a historical category that evolves with the development of economy and society. The birth and development of the Internet has changed the mode of production, life and consumption, and it promoted many important and profound changes, and played an increasingly important role in economic development, social life and national governance. The full exploitation and effective utilization of all kinds of data has raised production efficiency to an unprecedented level. Data has become an indispensable factor in economic activities and a new generation of production factors after land, energy, population and food.
Table – Production Factors at Different Stages
Privacy Brings Data Dilemma and MPC Realizes Data Collaborative Computing
Nowadays, people have already extended their social activities to the network space. Every day, people contribute data continuously to the network space. A large amount of data is collected, calculated, analyzed, excavated and this goes beyond the original data level of information value.
However, because of the plain text nature of the data, the owner loses ownership of the data once the data is granted to others for use. Therefore, to ensure the privacy protection of data, a huge amount of data managed by enterprises cannot be exchanged and co-calculated with the data held by other enterprises, which is why a large number of data cannot generate value.
The emergence of privacy computing ends this dilemma. Yao Qizhi, a member of the Chinese National Academy of Sciences, proposed secure multi-party computing (MPC) in 1982. In a nutshell, participants have to enter information to calculate an agreed function. In addition to the accuracy of the calculations, they must also protect the privacy of each participant’s input data. Specifically, there are now n participants, each of whom, xi, is aware of the xi they entered, who together calculate a pre-agreed function f (x1 ,…, xn) = y. In this way, all participants will get the final y value, but they will not be able to know the specific data entered by the other participants. Thus, with local data not aggregated and privacy not divulged, each party can still achieve a common desired result by performing the operations of the given logic.
Privacy computing opens up huge business prospects for the digital world (Crypto Space)
Bitcoin’s pioneering combination of virtual currencies and peer-to-peer payment systems open the door to decentralization. With the introduction of intelligent contract function, Ethernet has greatly improved the scalability of blockchain, and all kinds of applications can be deployed on blockchain. Because of these characteristics, early public blockchain networks such as Bitcoin and Ethernet have been developed, attracting a large number of blockchain and encryption enthusiasts in the world, and many traditional institutions have been entering the area of blockchain, exploring various possibilities of decentralization.
The combination of privacy computing and blockchain is expected to put data ownership back in the hands of data producers, meaning that vast amounts of data can be counted without affecting privacy and ownership, so that the owners can profit and data can burst out with greater value. Therefore, the blockchain project based on privacy calculation is naturally suitable for the commercial practice in the fields of financial, medical, scientific research, government affairs, and logistics and so on.
“Operator” PlatON network for blockchain data
PlatON, the representative project of the combination of privacy computing and blockchain currently, is based on the basic attribute of blockchain and is supported by privacy computing network, and provides the next generation Internet infrastructure protocol with the core characteristics of “computing interoperation”. PlatON’s vision is to become the public infrastructure for privacy computing of the next generation, publishing privacy computing algorithms through contracts, and implementing MPC protocols with data providers and computing nodes for privacy protection requirements, so as to realize cooperative computing of data. PlatON, designed to price data flows, is all about computing and data, which is the most fundamental part of future human production. PlatON can achieve large-scale application landing and commercial scenario implementation:
For example:
I. Build a wider credit collection network. The public chain that provides private computing can provide user with customizable computing logic template and multi-party access mode, and in the case that the access party’s data does not need to be collected and shared, only the credit inquiry results are output to the demander, and the original data can be encrypted and stored in the blockchain system to meet all kinds of audit needs.
II. Supply chain financial infrastructure. The public chain of private computing is based on blockchain technology and cryptography algorithm, which can provide a platform solution for supply chain finance to digitally identify, process and transfer assets. Construct a new financial financing model of supply chain in which the information of the upstream and downstream enterprises can be shared symmetrically, the credit value of the core enterprises can be transmitted, the business tickets can be split and the risk can be controlled, and provide convenient data traceability for the supervision and enhance the service efficiency of the industry as a whole.
To build the public infrastructure for the digital age, PlatON continuously optimizes technology, iterates the underlying infrastructure, and breaks through the “impossible triangle” in terms of performance. “Impossible triangle” means that it is difficult to achieve both a good “decentralization” and a good “security” of the system in a blockchain and a high “transaction processing performance” at the same time. The most well-known blockchain projects in the industry are Bitcoin, Ethernet, and EOS. At present, using native Token transfer performance test method and EOS under the same testing conditions, PlatON has achieved a comprehensive performance leader in the quasi-real environment, and will continue to focus on the data field and accelerate the construction of data market.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
United States, 8th Oct 2026, – By Olivia Grant, Hospitality Marketing Consultant | Last updated: October 2026
About the author: Olivia Grant is an independent hospitality marketing consultant who works with boutique hotels, resorts and travel brands on PR, content and digital campaigns.
Hotels sell an experience that guests can’t try before they buy. That makes trust and visibility more important in hospitality than in almost any other industry. Travellers read reviews, look for coverage in travel media, and search the hotel’s name before booking.
Press releases, used well, feed all three. In my work with hotels and resorts, a well-timed announcement has often done more for brand awareness than weeks of paid social posts. Used badly, it disappears without a trace. Here’s what separates the two.
What hotels should actually announce
Not every update deserves a press release. The announcements that consistently earn coverage in hospitality are:
- Openings and reopenings: a new property, a renovated wing, a reopened restaurant
- New experiences: a spa concept, a chef partnership, a seasonal package or a signature event
- Awards and recognition: industry awards, sustainability certifications, notable rankings
- Partnerships: collaborations with airlines, travel programmes, designers or local brands
- Milestones: anniversaries, record occupancy seasons, community or sustainability initiatives
A new menu item or a minor website update is better suited to social media.
Lesson 1: Sell the experience, not the facility
The weakest hotel releases read like a brochure: room counts, square metres and amenity lists. Travel journalists and readers respond to what a guest will feel and do.
Compare these two openings:
“The resort features 120 rooms, two restaurants and an outdoor pool.”
“Guests at the resort can now start the day with a sunrise kayak tour and end it with a five-course tasting menu built around the morning’s local catch.”
The second gives a journalist a story and gives a reader a reason to book.
Lesson 2: Target travel and lifestyle media specifically
General business news sites rarely help a hotel fill rooms. The audiences that matter are travel publications, lifestyle magazines, regional news in key source markets, and trade outlets read by travel agents and tour operators.
When choosing a distribution service, ask directly: which travel and lifestyle outlets are in your network, and in which countries? A resort in the Maldives targeting European guests needs placements that Europeans actually read.
Lesson 3: Plan around the booking calendar
Travellers book months in advance. A release about a summer package sent in June arrives too late. With the hotels I work with, I plan announcements around these windows:
- Summer offers: announce in late winter to early spring
- Festive and New Year packages: announce in early autumn
- Openings: announce three to six months before the opening date, then again at launch
- Events and festivals: announce at least eight weeks ahead
Lesson 4: Use strong visuals
Hospitality is a visual business. Every release should include high-quality, properly licensed images: the property, the rooms, the food, and people enjoying the experience. Journalists often choose which story to cover based on whether usable images are available.
Lesson 5: Keep messaging consistent across properties
Hotel groups with multiple properties often send releases that read as if different companies wrote them. A simple style guide, covering tone, how the brand is named and a standard boilerplate, keeps every announcement recognisably part of the same brand.
For a closer look at how premium hospitality brands approach this, Naluda Magazine explores how strategic PR helps luxury hotels and resorts stand out, including targeting high-end travellers, consistent messaging and global media exposure.
Measuring whether it worked
Hotels have an advantage over many industries: the results are measurable. After each release, I track:
| Metric | What it shows |
|---|---|
| Placements on travel and lifestyle sites | Whether the right media picked it up |
| Branded search volume | Whether more people looked up the hotel |
| Referral traffic to the booking page | Whether readers moved toward booking |
| Direct booking enquiries | Whether coverage turned into revenue |
| Journalist or influencer requests | Whether media wants to visit or feature the property |
Tagging links in the release with tracking parameters makes it much easier to connect coverage to actual bookings.
Common mistakes hotels make
- Announcing too often with too little news
- Writing in brochure language full of “luxurious” and “world-class”
- Sending releases without images or with low-resolution photos
- Ignoring source markets and distributing only locally
- Never reusing coverage on the website, booking pages or social channels
Final thoughts
For hotels and resorts, a press release is more than an announcement. It’s a way to put the guest experience in front of travellers and the media who influence them. Focus on genuine news, write about the experience rather than the facility, time releases around booking behaviour, and target travel media in the markets you want to reach. For more context on how leading hospitality brands use strategic press release distribution, the Naluda Magazine analysis is worth a read.
Media Contact
Organization: Hospitality Marketing Consultant
Contact
Person: Olivia Grant
American Express Dominates Hotels and Resorts with Strategic PR
Email:
CSS@contactme.com
Country:United States
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How Hotels and Resorts Can Use Press Releases to Win Bookings and Media Attention appeared first on
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About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Free vs Paid Press Release Distribution: When Saving Money Makes Sense, and When It Doesn’t
United States, 8th Oct 2026, – By Tin, Founder of growths | Last updated: October 2026
About the author: Tin leads Growths, a digital marketing agency in USA, that plans SEO, PR and content campaigns for businesses in USA, Europe and the Middle East. His team has distributed press releases through both free submission sites and paid newswire services for clients of all sizes.
“Can’t we just use the free sites?”
It’s the first question almost every startup client asks me, and it’s a fair one. Free press release sites exist, they publish your announcement, and they cost nothing. So why would anyone pay?
After running campaigns through both free and paid channels, my answer is: free distribution has a real place, but it solves a different problem from paid distribution. Knowing which problem you have saves both money and disappointment.
What free press release sites actually give you
Free platforms let you register, submit a release and have it published on their own site, usually within a day or two. Some allow a link in the body or contact section, and many are indexed by search engines.
In practice, here’s what we typically see from a free submission:
- The release appears on the platform’s own website
- It may show up in search results for your exact brand name
- Occasionally it gets picked up by a small aggregator
- Very rarely does it reach a journalist or a mainstream news site
That’s not nothing. For a very early-stage business with no online presence, having something indexed under your brand name is useful. But it’s not media coverage.
What paid distribution adds
Paid services push your release beyond their own platform: onto partner news websites, into journalist databases, through news feeds and, at higher tiers, into recognised media outlets. The good ones also provide a report with live links showing exactly where the release appeared.
The real differences I’ve seen are:
- Reach: placements on dozens or hundreds of external sites rather than one
- Credibility: coverage on recognisable news portals you can show to customers and investors
- Editorial review: someone checks your release before it goes live
- Reporting: documented proof of results for you or your client
- Regional targeting: the ability to focus on a specific country or market
When free distribution is enough
From experience, free sites make sense when:
- You’re a new business and simply want your announcement indexed under your brand
- The news is minor, such as a small update, a local event or a new hire
- You’re testing your headline and messaging before a bigger campaign
- The budget is genuinely zero and something is better than nothing
When you should pay
Paid distribution is worth it when:
- The news is significant: a launch, funding, expansion, partnership or award
- You need visible proof of coverage for investors, partners or sales pages
- You’re targeting a specific region and need placements there
- You’re an agency and must deliver a professional report to a client
- Your reputation depends on appearing on credible sites rather than low-quality directories
A comparison from our campaigns
| Factor | Free sites | Paid services |
|---|---|---|
| Where it appears | Mostly the platform itself | Multiple external news sites |
| Journalist reach | Very limited | Varies by provider and tier |
| Reporting | Rarely provided | Usually a detailed link report |
| Editorial check | Minimal or none | Often included |
| Best for | Minor news, testing, zero budget | Major announcements, client work, credibility |
How to evaluate a site, free or paid
Whether a platform costs nothing or several hundred dollars, I run the same checks:
- Look at recent releases on the site. If it’s full of spam, gambling or low-quality content, your brand doesn’t belong next to it.
- Check whether it’s indexed. Search for a recent release title in Google. If it doesn’t appear, neither will yours.
- Read the terms on links. Some free sites allow live links, some nofollow them, some remove them entirely.
- Ask for a sample report from paid providers, with live URLs rather than logos.
- Confirm regional relevance. A strong network in the US may do little for a brand selling in the Gulf.
If you want a ready-made shortlist to start from, Crispme’s guide to 20 free and paid press release distribution sites splits the options into both categories, with notes on features and pricing for each. It’s a practical way to compare before testing a few yourself.
A word on SEO expectations
Many people use press releases mainly for links. That’s a mistake. Google treats links in press releases differently from editorial links, and mass-submitting the same release to dozens of free sites won’t improve rankings. It can even create a low-quality link footprint.
The real SEO value of a release is indirect: branded search visibility, referral traffic, and the chance that a journalist or blogger writes original coverage that links to you naturally.
My practical approach
For most small-business clients, we use a mixed strategy:
- Use free sites for minor updates and to keep the brand active online.
- Save paid distribution for two to four genuinely significant announcements a year.
- Write every release to journalist standards, regardless of where it’s published.
- Repurpose all coverage on the company’s website, LinkedIn and sales materials.
Final thoughts
Free and paid press release distribution aren’t competitors. They’re tools for different jobs. Free sites are fine for small news and basic visibility. Paid services earn their cost when the announcement matters and credibility is on the line. Start by reviewing a balanced list of free and paid press release distribution sites, check each one against your goals, and spend money only where it will actually move the needle.
Media Contact
Organization: growths
Contact
Person: growths
Website:
https://crispme.com/20-free-and-paid-press-release-distribution-sites/
Email:
css@growths.com
Country:United States
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Free vs Paid Press Release Distribution: When Saving Money Makes Sense, and When It Doesn’t appeared first on
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It is provided by a third-party content
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warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
United Kingdom, 8th Oct 2026, – By Tin, Founder of BMS Digital | Last updated: October 2026
About the author: Tim leads BMS Digital, a digital marketing agency in UK, that plans SEO, PR and content campaigns for businesses in South Asia, Europe and the Middle East. His team writes and distributes press releases for startups, SMEs and international brands.
When clients send me a draft press release, I often ask them to open Amazon’s newsroom in another tab and compare. The difference is usually obvious within seconds. Amazon’s announcements are short, specific and built around the customer. Most small-business releases are long, vague and built around the company.
You don’t need Amazon’s budget to write like Amazon. You need its discipline. Here’s what I’ve found most useful to borrow, and how we apply it for smaller brands.
Amazon writes the press release before building the product
Amazon’s well-known “Working Backwards” process asks teams to write a mock press release, along with an FAQ, before a product is approved for development. If the team can’t explain clearly why a customer would care, the idea needs more work.
This is the most valuable lesson for small businesses, and it has nothing to do with distribution. If you can’t write a clear one-paragraph announcement explaining who benefits and why, the problem isn’t your PR. It’s your message. We now use a simplified version of this exercise with clients before any launch campaign, and it regularly exposes weak positioning early, when it’s cheap to fix.
Lesson 1: Lead with the customer, not the company
A typical small-business opening line reads like this:
“XYZ Ltd, a leading provider of innovative solutions, is proud to announce the launch of its new platform.”
An Amazon-style version reads more like this:
“Small retailers in Karachi can now offer same-day delivery without hiring their own drivers, using XYZ’s new delivery platform launched today.”
The second version tells the reader who it’s for, what changes for them, and when. That’s what journalists look for, and it’s what readers remember.
Lesson 2: Use specifics instead of adjectives
Big brands rarely describe themselves as “revolutionary” or “world-class.” They give numbers, locations, dates and prices. Specific details make a release more credible and more quotable.
Before publishing, we run a simple check: highlight every adjective in the draft and ask whether a fact could replace it. “Fast delivery” becomes “delivery within four hours.” “Affordable” becomes the actual price.
Lesson 3: Keep it short and scannable
Amazon’s releases put the essential news in the headline and first paragraph, then use the remaining space for supporting detail and quotes. A reader who stops after three sentences still understands the story.
For our clients, that means:
- One headline stating the news plainly
- A first paragraph answering who, what, when, where and why
- Two or three short supporting paragraphs
- One meaningful quote from a named spokesperson
- A brief company boilerplate
Lesson 4: Make quotes say something
Weak quotes are the most common flaw I see. “We are thrilled to announce this partnership” adds nothing. A strong quote explains why the news matters or offers a real opinion:
“Most of our customers told us delivery delays were costing them repeat sales. This service exists to fix that one problem.”
That’s a quote a journalist might actually use.
Lesson 5: Time announcements deliberately
Large companies plan announcements around events, seasons and news cycles. Small businesses can do the same on a smaller scale: release seasonal products ahead of the season, tie announcements to industry events, or avoid days when major news will bury your story.
For a deeper breakdown of these elements, including messaging, customer focus, data and timing, BM Times has a useful analysis on learning from Amazon’s press release strategy for U.S. businesses. It’s a good read for anyone who wants to see how these principles fit together.
What not to copy from big brands
Some things simply don’t translate to a small company:
- Announcing everything. Amazon has newsworthy updates constantly. A small business sending weekly releases with minor updates will train journalists to ignore it.
- Relying on brand recognition. Amazon’s name alone gets attention. Yours won’t yet, so your news angle must work harder.
- Massive distribution budgets. Choose distribution based on where your audience actually is, not on the largest possible network.
A quick self-check before you publish
| Question | If the answer is no |
|---|---|
| Is the customer benefit clear in the first sentence? | Rewrite the opening around the reader |
| Are claims backed by numbers or facts? | Replace adjectives with specifics |
| Can someone understand the story in 30 seconds? | Cut background and repetition |
| Does the quote add opinion or context? | Rewrite it to explain why it matters |
| Is the timing deliberate? | Consider moving the release date |
Final thoughts
Amazon’s PR strength doesn’t come from size alone. It comes from a habit of thinking about the customer first and communicating with clarity and evidence. Any business can adopt that habit. Study how the best brands do it, such as this analysis of Amazon’s press release strategy, then apply the principles at your own scale. A clear, specific, customer-focused release will always outperform a long one full of claims nobody can verify.
Media Contact
Organization: bmtimes.co.uk
Contact
Person: bmtimes
Email:
css@bmtimes.co.uk
Country:United Kingdom
The post
What Small Businesses Can Borrow From Amazon’s Press Release Playbook appeared first on
Brand News 24.
It is provided by a third-party content
provider. Brand News 24 makes no
warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
How Hotels and Resorts Can Use Press Releases to Win Bookings and Media Attention
Free vs Paid Press Release Distribution: When Saving Money Makes Sense, and When It Doesn’t
What Small Businesses Can Borrow From Amazon’s Press Release Playbook
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