United States, 24th Dec 2025, –
 

DTC Furniture Brand Utilizes Two Decades of Expertise to Deliver Trend-Right Design, Premium Materials, and Exceptional Value to the Middle-Class Consumer.

ChitaLiving, a rapidly growing direct-to-consumer (DTC) furniture brand, focuses on providing stylish and comfortable home furnishings to a broad audience. Founded in 2002, the brand is built upon twenty years of design and manufacturing experience. Its core objective is to offer high-value, trend-aligned furniture while maintaining integrity in quality and design.

ChitaLiving is positioned as a mid-to-high-end solution targeting the savvy American middle-class consumer who seeks both value and high performance. The brand’s strategy involves translating global design trends into durable, affordable furniture, prioritizing the balance of functionality, style, and premium materials.

The CHITA Difference: Craftsmanship Meets Modern Design

The brand’s distinguishing features are its commitment to Craft & Quality and the use of Premium Materials.
 

Unlike competitors who may use composite or lightweight frames, every ChitaLiving item is constructed with a solid-wood frame and designed for longevity. The company’s team focuses meticulously on details to maximize comfort and durability. This approach ensures that ChitaLiving products not only possess aesthetic appeal but also withstand daily use, providing excellent long-term value to consumers. A representative for ChitaLiving stated, “Two decades in manufacturing taught us that genuine quality should be accessible. ChitaLiving was established to address this need, offering stylish, trend-right, and durable product lines. Customers purchasing from CHITA are investing in long-lasting furniture.”
 

Comprehensive Product Line Covering Multiple Rooms

As an online DTC specialist, ChitaLiving offers a diverse product catalogue designed for the modern American home. The brand’s product line covers four key areas of the home—the Living Room, Dining Room, Bedroom, and Nursery Room—ensuring seamless style integration across all major living spaces.

Key Product Categories Include:

● Seating: Bar & Counter Stools, Dining Chairs, Accent Chairs.

● Functional Pieces: Recliners (including Swivel, Power, and Glider/Rocker options), Ottomans.

● Large Furniture: Sofas & Couches. 
 

.

Featured Products: Sofas and Recliners Enhance Utility

While the brand performs strongly across all categories, ChitaLiving’s Modular Sofa and Conventional Three-Seater Sofa series represent significant product pillars. The modular sofa design specifically addresses the user need for flexible seating configuration, adapting easily to different room layouts and requirements.

Similarly, the Recliner Series is a standout category. These pieces successfully blend traditional functional comfort with modern aesthetics, making them suitable for multiple rooms, including the critical Nursery Room space, where reliable, convenient functionality is essential.

The brand’s furniture catalogue spans a wide range of design styles, from classic farmhouse to modern contemporary, providing solutions aligned with current consumer preferences.
 

Customer-Focused DTC Advantage

ChitaLiving’s primary customer base is the savvy, middle-class US consumer seeking modern style and high quality at an appropriate price point. The brand recognizes that modern DTC buyers demand simplicity, speed, and reliability in their purchasing process.

To address this, ChitaLiving has optimized its operational pipeline to deliver a superior customer experience. Fast & Free Delivery is a critical logistical advantage, ensuring that customers receive and install their new furnishings quickly. This efficiency directly resolves the common industry pain point of extended delivery lead times.

The brand’s focus on quality, value, and speed is a strategic element in building customer trust. ChitaLiving is actively working to increase the first-order conversion rate for registered website users from 30% to a target of 50%, reflecting strong confidence in its value proposition and customer appeal.

By controlling the entire value chain from design to delivery, ChitaLiving maintains superior quality control and cost efficiency. This model allows the brand to successfully deliver stylish and comfortable furniture suitable for various budgets, thereby helping consumers achieve their desired aesthetic and comfortable living environment. 
 

About ChitaLiving

Founded in 2002 by a team with twenty years of design and manufacturing experience, ChitaLiving is a US-based, mid-to-high-end DTC furniture brand dedicated to offering stylish, comfortable, and quality home furnishings at accessible prices. Specializing in seating—including sofas, recliners, accent chairs, and bar stools—ChitaLiving is committed to craft, premium materials, and fast, free delivery, enabling customers to easily achieve their ideal home aesthetic.

Media Contact

Organization: Chita (HK) Import & Export Co., Limited

Contact
Person: Media Relations

Website:

https://chitaliving.com/

Email:

communications@chitaliving.com

Country:United States

The post
ChitaLiving: Solid-Wood Quality Meets Effortless Style and Value appeared first on
Brand News 24.
It is provided by a third-party content
provider. Brand News 24 makes no
warranties or representations in connection with it.

United States, 24th Dec 2025, – INFITAC USA expands the FAST MINI lineup with the new FAST MINI FML19, giving shooters two clear paths into compact thermal. FAST MINI FMP13 remains a practical starting point for anyone adding a thermal pistol sight to a carry or home-ready setup. FAST MINI FML19 brings a higher-performance option for users who want sharper thermal detail and stronger reach, while keeping the same compact footprint that makes FAST MINI easy to mount on both pistols and rifles.

About INFITAC USA

INFITAC focuses on tactical-market optical night vision products and supports customers through its U.S.-based service channels, including official warranty and service pathways on its website. This release continues that focus, offering compact INFITAC thermal options that prioritize usability, durability, and real-world mounting flexibility.

Meet the New Challenger: The FAST MINI FML19
 

A “Pro” Upgrade in the Same Ultra-Compact Body

FAST MINI FML19 is built as the performance step up inside the FAST MINI family. It keeps the lightweight, carry-friendly form factor, then upgrades the core imaging stack with a stronger detector and a larger objective lens.

FML19 key performance specs include: 384×288 resolution at 12μm, NETD ≤20mK, 60Hz refresh rate, and a 19mm F1.2 objective lens.

Same Footprint, Same Adapter Ecosystem

FML19 keeps the same size and the same footprint interface as FMP13, including the Default RMR mount standard. That means existing FAST MINI adapters and mounts remain relevant, so users can keep their setup consistent across pistol slides, plates, and supported rifle mounting solutions.

FAST MINI Platform Highlights

FAST MINI is designed for compact thermal use where speed and simplicity matter. Across the platform, key highlights include:

• Ultra-Compact and Ultra-Lightweight: Built for a pistol-friendly setup, suitable for carry-minded use and practical as a rifle secondary optic.
• True Dual-Platform Use: Designed to perform smoothly on both pistol and rifle platforms with a consistent workflow.
• Fast, Simple Handling: Supports InstaWake, touchscreen control, and auto-brightness for quick response and fewer interruptions.
• Mounting Flexibility and Compatibility: Multiple mounting approaches with strong compatibility across mounts and adapters within the FAST MINI ecosystem.
• Smooth and Reliable in Real Conditions:**60Hz** viewing for fluid scanning, paired with rugged build quality for all-weather readiness.

For users who want a compact thermal scope without turning a pistol into a bulky project, that combination is the FAST MINI identity.

FML19 vs. FMP13: A Head-To-Head Comparison

FML19 and FMP13 are two choices in the same family, built for different priorities. FMP13 stays strong as a value-forward entry. FML19 targets users who want a higher-performance image with extended reach, while keeping the same compact handling.

Key Spec Comparison (FAST MINI)

Higher-Resolution Detail, Cleaner Edges

The jump from 256×192 to 384×288 is the most meaningful upgrade on paper and in real use. For many buyers comparing a compact thermal rifle scope style capability in a micro form factor, that extra image detail helps targets separate from background heat with less guesswork.

Larger Lens, Longer-Range Intent

FMP13’s 13mm lens keeps the package simple and compact. FML19’s 19mm F1.2 lens is built for users who want the added confidence that comes from a stronger optics package. INFITAC positions FML19 with extended-range capability, including a stated detection range up to 1100 yards under appropriate conditions.

Power Options Without Complicating the Setup

Both models run on CR2 power with ≥5 hours of operation and support USB-C 5V external power. Understanding user needs for reliable power management, INFITAC includes a rechargeable battery and charger directly in the FML19 package, providing a convenient solution that eliminates frequent battery replacements.

Most importantly, INFITAC listens to user feedback and prioritizes real-world experience. Both models reflect continuous product refinement based on how shooters actually use compact thermal optics. FMP13 delivers proven capability at an accessible price point, while FML19 provides performance headroom for users seeking extended capabilities.

Who Is It For? Choosing Your FAST MINI

FAST MINI FMP13 ($799)

FMP13 suits new thermal users who want a reliable entry point that still feels modern and capable. It is a strong fit for a first thermal pistol sight, training sessions, and home-ready setups where size, weight, and mounting simplicity matter. For many buyers searching for the best thermal scope value in a compact format, FMP13 checks the boxes that matter most: 60Hz smoothness, touchscreen control, and a mounting ecosystem that scales.

FAST MINI FML19 ($1,199)

FML19 suits shooters who already know what they want from thermal and prefer higher image detail with a more reach-focused optics package. It keeps the same compact handling, then adds the sensor and lens upgrades that support more demanding use on pistol or rifle platforms. If you want an INFITAC thermal option that stays small while pushing performance further, FML19 is built for that role.

Use Scenarios That Fit the Product

This series is aimed at practical, non-ceremonial use cases:

• Home Defense Readiness: faster awareness in low visibility and tough lighting
• Training and Tactical Use: structured practice and readiness drills where quick handling matters
• Property Protection: spotting heat signatures around buildings, lots, and perimeter areas

No extra complexity is required. FAST MINI is built to mount cleanly, power on quickly, and provide smooth thermal viewing at 60Hz.

The Final Verdict: Quality You Can Trust

FAST MINI is built around a consistent foundation: compact size, rugged construction, and a control experience that stays usable under pressure. The price gap between FMP13 and FML19 reflects performance capability, especially sensor and optics, rather than build quality.

FMP13 delivers a strong entry into compact thermal at a lower cost. FML19 delivers higher-end thermal performance in the same footprint for users who want sharper detail and longer-range intent from a small thermal scope platform.

Conclusion

FAST MINI makes compact thermal practical on both pistols and rifles, with two clear choices. FMP13 gives new users a confident starting point. FML19 gives experienced users an upgrade path that keeps the same mounting ecosystem while pushing performance further.

Availability: Visit the official site for updates and purchasing details: https://infitacusa.com

Media Contact

Organization: INFITAC LLC

Contact
Person: Media Relations

Website:

https://infitacusa.com/

Email:

official@infitacusa.com

Country:United States

The post
INFITAC USA Unveils FML19 Redefining Compact Thermal Performance for Both Pistol and Rifle Platforms appeared first on
Brand News 24.
It is provided by a third-party content
provider. Brand News 24 makes no
warranties or representations in connection with it.

United States, 24th Dec 2025, –
 

DTC Furniture Brand Utilizes Two Decades of Expertise to Deliver Trend-Right Design, Premium Materials, and Exceptional Value to the Middle-Class Consumer.

ChitaLiving, a rapidly growing direct-to-consumer (DTC) furniture brand, focuses on providing stylish and comfortable home furnishings to a broad audience. Founded in 2002, the brand is built upon twenty years of design and manufacturing experience. Its core objective is to offer high-value, trend-aligned furniture while maintaining integrity in quality and design.

ChitaLiving is positioned as a mid-to-high-end solution targeting the savvy American middle-class consumer who seeks both value and high performance. The brand’s strategy involves translating global design trends into durable, affordable furniture, prioritizing the balance of functionality, style, and premium materials.

The CHITA Difference: Craftsmanship Meets Modern Design

The brand’s distinguishing features are its commitment to Craft & Quality and the use of Premium Materials.
 

Unlike competitors who may use composite or lightweight frames, every ChitaLiving item is constructed with a solid-wood frame and designed for longevity. The company’s team focuses meticulously on details to maximize comfort and durability. This approach ensures that ChitaLiving products not only possess aesthetic appeal but also withstand daily use, providing excellent long-term value to consumers. A representative for ChitaLiving stated, “Two decades in manufacturing taught us that genuine quality should be accessible. ChitaLiving was established to address this need, offering stylish, trend-right, and durable product lines. Customers purchasing from CHITA are investing in long-lasting furniture.”
 

Comprehensive Product Line Covering Multiple Rooms

As an online DTC specialist, ChitaLiving offers a diverse product catalogue designed for the modern American home. The brand’s product line covers four key areas of the home—the Living Room, Dining Room, Bedroom, and Nursery Room—ensuring seamless style integration across all major living spaces.

Key Product Categories Include:

● Seating: Bar & Counter Stools, Dining Chairs, Accent Chairs.

● Functional Pieces: Recliners (including Swivel, Power, and Glider/Rocker options), Ottomans.

● Large Furniture: Sofas & Couches. 
 

.

Featured Products: Sofas and Recliners Enhance Utility

While the brand performs strongly across all categories, ChitaLiving’s Modular Sofa and Conventional Three-Seater Sofa series represent significant product pillars. The modular sofa design specifically addresses the user need for flexible seating configuration, adapting easily to different room layouts and requirements.

Similarly, the Recliner Series is a standout category. These pieces successfully blend traditional functional comfort with modern aesthetics, making them suitable for multiple rooms, including the critical Nursery Room space, where reliable, convenient functionality is essential.

The brand’s furniture catalogue spans a wide range of design styles, from classic farmhouse to modern contemporary, providing solutions aligned with current consumer preferences.
 

Customer-Focused DTC Advantage

ChitaLiving’s primary customer base is the savvy, middle-class US consumer seeking modern style and high quality at an appropriate price point. The brand recognizes that modern DTC buyers demand simplicity, speed, and reliability in their purchasing process.

To address this, ChitaLiving has optimized its operational pipeline to deliver a superior customer experience. Fast & Free Delivery is a critical logistical advantage, ensuring that customers receive and install their new furnishings quickly. This efficiency directly resolves the common industry pain point of extended delivery lead times.

The brand’s focus on quality, value, and speed is a strategic element in building customer trust. ChitaLiving is actively working to increase the first-order conversion rate for registered website users from 30% to a target of 50%, reflecting strong confidence in its value proposition and customer appeal.

By controlling the entire value chain from design to delivery, ChitaLiving maintains superior quality control and cost efficiency. This model allows the brand to successfully deliver stylish and comfortable furniture suitable for various budgets, thereby helping consumers achieve their desired aesthetic and comfortable living environment. 
 

About ChitaLiving

Founded in 2002 by a team with twenty years of design and manufacturing experience, ChitaLiving is a US-based, mid-to-high-end DTC furniture brand dedicated to offering stylish, comfortable, and quality home furnishings at accessible prices. Specializing in seating—including sofas, recliners, accent chairs, and bar stools—ChitaLiving is committed to craft, premium materials, and fast, free delivery, enabling customers to easily achieve their ideal home aesthetic.

Media Contact

Organization: Chita (HK) Import & Export Co., Limited

Contact
Person: Media Relations

Website:

https://chitaliving.com/

Email:

communications@chitaliving.com

Country:United States

The post
ChitaLiving: Solid-Wood Quality Meets Effortless Style and Value appeared first on
Brand News 24.
It is provided by a third-party content
provider. Brand News 24 makes no
warranties or representations in connection with it.