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NYC Marketing Strategist Augustus Kirby Urges Purpose-Driven Branding in Wake of 125% China Tariff

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2 months ago

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Canton, Michigan, 11th April 2025, ZEX PR WIRE, As the U.S. government enacts a historic 125% tariff on imports from China, following a brief and sudden pause on tariffs for other countries, businesses across the nation are grappling with uncertainty, shifting supply chains, and rising costs. Amid the confusion, New York based marketing strategist Augustus Kirby urges brands to double down on transparency, customer trust, and purpose-driven messaging to maintain consumer loyalty in economic turbulence.

With over a decade of marketing experience, including six years in C-suite roles at multinational corporations, Augustus Kirby, a top NYC marketing consultant, has helped companies navigate crises from global market downturns to reputational challenges. Today, he says, the fast-moving trade war presents one of the biggest marketing challenges of the last decade.

“This isn’t just an economic issue. It’s an emotional one,” says Kirby. “People want to understand how global events affect their everyday purchases. Brands that respond with honesty and purpose will stand out.”

From Tariff Shock to Brand Strategy

The U.S. government’s latest tariff decision, raising duties to 125% on goods imported from China, has sent shockwaves through retail, manufacturing, and tech sectors. While other countries were briefly targeted by sweeping tariffs, most were spared after a sudden policy reversal. China, however, remains in the crosshairs, with companies already reporting skyrocketing costs on materials and finished goods.

Augustus Kirby, NYC’s trusted advisor to growth-stage brands, believes marketers must now shift their focus from reactive promotions to proactive, people-first communication.

“When consumers start seeing higher prices or limited inventory, they deserve a straight answer,” says Kirby. “Silence is the fastest way to lose trust. Transparency builds resilience.”

Three Ways Marketers Can Lead Amid Trade Turmoil

According to Augustus Kirby, a respected NYC marketing strategist, this moment calls for strategic pivots rooted in empathy and clarity. His advice to brands facing uncertainty:

1. Communicate with Radical Transparency

Don’t bury the lead. If your business is affected by tariffs – especially those tied to Chinese imports – be upfront with your customers. Whether it’s a price increase or a delivery delay, your audience will respect candour over corporate spin.

2. Reinforce Brand Purpose

In difficult times, mission matters more than ever. Use this moment to remind customers what your brand stands for – whethering American jobs, sourcing sustainably, or investing in community initiatives.

“A strong sense of purpose gives consumers a reason to stay loyal, even when circumstances change,” Kirby notes.

3. Center Stories Around People, Not Products

Instead of focusing solely on supply issues or pricing adjustments, tell stories about the people behind your brand—employees, customers, or partners—who are navigating these same changes.

“Relatability is more powerful than perfection,” says NYC marketing leader Augustus Kirby. “Human stories resonate in moments of disruption.”

Real-World Impact and Long-Term Vision

Clients working with Augustus Kirby in NYC are already implementing these strategies. One e-commerce brand, facing price hikes on Chinese-made electronics, launched a campaign explaining its shift to U.S.-based assembly while highlighting its commitment to quality. Another retail client shifted its messaging to emphasize local sourcing and community support during the transition.

Kirby emphasizes that while tactical adjustments are essential, sustaining long-term brand equity is a more significant win.

“The companies that survive won’t just adapt logistically – they’ll adapt emotionally. They’ll communicate values, not just value.”

Purpose Beyond Business

In addition to his professional role, Augustus Kirby, NYC consultant and philanthropist, is known for his longstanding commitment to charitable causes that support underprivileged children. Whether funding educational initiatives in the U.S. or international programs in developing regions, his mission mirrors his professional one: helping others thrive through times of uncertainty.

“Whether you’re serving customers or communities, the core principle is the same – be human first,” Kirby says.

Looking Forward

As the global trade landscape continues to shift – with the potential for even higher tariffs or broader economic repercussions – Augustus Kirby, NYC’s go-to voice on marketing under pressure, encourages companies to see this as an opportunity for leadership.

“Trade wars will come and go, but customer loyalty is earned daily,” Kirby concludes. “If you lead with honesty, empathy, and purpose now, your brand will be stronger on the other side.”

About Augustus Kirby

Augustus Kirby is a marketing consultant based in New York City with over ten years of experience guiding brands through transformative growth. He specializes in AI-driven strategy, customer engagement, and purpose-driven branding. Kirby is a passionate adventurer and philanthropist committed to helping companies and communities succeed in uncertain times.

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GET OSHA Courses Now Offering Authorized OSHA 30 Certification Across the US

Published

5 hours ago

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June 17, 2025

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Dallas, TX –  As workplace safety regulations tighten and demand for certified professionals surges, Get OSHA Courses is stepping up with an innovative, user-friendly platform offering OSHA 30 online and other OSHA training online, transforming how American workers and companies approach safety.

With a mission to simplify access to OSHA certification online, Get OSHA Courses delivers fast, 100% online OSHA 30-Hour Training that meets OSHA guidelines, fits into busy schedules, and doesn’t break the bank. From construction workers to warehouse staff and safety officers, the platform is designed for everyone looking to advance their safety knowledge and meet legal compliance requirements, anytime, anywhere.

A Smarter Way to Get OSHA 30 Certified

OSHA 30 is an essential certification for workers and supervisors of high-hazard professions. This incorporates construction, general industry as well as warehousing. It’s part of the 30-hour OSHA Outreach Training Program. In many states, it’s required by law for various jobs. It’s often a must for job eligibility, too.

Get OSHA Courses stands out in a crowded market by offering:

  • Excellent OSHA 30 Online training course material.
  • Instant access with self-paced modules.
  • Mobile-friendly platform for on-the-go learning.
  • Printable OSHA Safety Certification upon completion.
  • Official OSHA DOL Plastic Card.
  • Round-the-clock customer support.
  • Group discounts for businesses & bulk training orders

This efficient process helps workers finish their OSHA 30 Certification quickly. Companies can train teams without interrupting their operations.

Meeting a Growing Need Across the U.S

As industries grow after COVID, safety remains a top concern. The U.S. Department of Labor is doing a lot to sensitize people on the dangers at work. Due to the increased pressure, the demand of quality OSHA 30-Hour Training programs has increased tremendously.

In response, we scaled rapidly to meet nationwide needs, helping thousands of professionals get certified and stay legally compliant, from New York City skyscraper crews to manufacturing hubs in Texas and beyond.

Trusted by Workers. Respected by Employers.

Backed by industry-recognized partners and aligned with OSHA guidelines, we ensure that certifications should be legitimate and also respected by employers across all 50 states. Whether it’s for individuals looking to advance their careers or businesses seeking to quickly certify their teams, the platform’s flexibility and compliance-first approach make it a reliable partner.

An Invitation to Train Smarter, Not Harder

With an ever-evolving regulatory landscape, OSHA 30 training online is not only mandatory; it’s essential. We are not just offering another online class; it’s providing a reliable, affordable pathway to workplace safety, job advancement, and peace of mind.

Those seeking OSHA 30 Online or other OSHA safety certification options can sign up today and begin training immediately. Businesses interested in group enrollments can contact the team directly for custom solutions.

About Get OSHA Courses

Get OSHA Courses is an online safety training platform dedicated to delivering fast, affordable, and accessible OSHA certification online. With a focus on OSHA 30-Hour Training, the company serves thousands of workers and businesses nationwide, helping them stay compliant, job-ready, and safe on the job.

Media Contact

Organization: Get OSHA Courses

Contact Person: Shawn Malik

Website: https://getoshacourses.com

Email: Send Email

Contact Number: +12185035891

Country:United States

Release id:29111

The post GET OSHA Courses Now Offering Authorized OSHA 30 Certification Across the US appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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AetherSwift ($AESH): Redefining Web3 Utility with Real-World Forex, Gaming, and Staking Integration — Presale Round 1 Now Live

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9 hours ago

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June 17, 2025

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The much-anticipated Web3 utility project, AetherSwift ($AESH), has officially announced the launch of its Presale Round 1, opening the doors for early supporters and community members to participate in its multi-utility blockchain ecosystem. Combining the immense potential of Forex trading, decentralized casino gaming, and crypto staking, AetherSwift is set to bridge real-world financial markets with the exciting opportunities of the decentralized Web3 landscape.

In an era where most tokens struggle to offer genuine value and functionality, AetherSwift ($AESH) stands apart by delivering practical use cases beyond speculation. The project’s vision is clear — to empower users with tools that integrate seamlessly into the multi-trillion-dollar Forex market, offer transparent and provably fair on-chain casino experiences, and provide sustainable staking opportunities with high APYs.

aether swift presale


What is AetherSwift ($AESH)?

AetherSwift is not just another token in the crowded crypto space. It is a Web3 utility token that offers holders real value through three core pillars:

  1. Forex Integration
    Users can engage directly in the global Forex market — an industry moving over $7 trillion daily — using AESH tokens. This allows AetherSwift to become one of the few blockchain projects offering a genuine bridge between DeFi and traditional financial markets.

  2. Decentralized Casino Platform
     Built on transparent, fair smart contracts, AetherSwift’s on-chain casino offers classic and modern gaming options. Every transaction and game result is verifiable on the blockchain, ensuring provable fairness for gamers worldwide.

  3. Staking with Passive Rewards
    AESH holders can participate in crypto staking, earning passive income with flexible lock-in periods and attractive annual percentage yields (APYs). This feature makes AetherSwift an appealing option for long-term DeFi enthusiasts.

    AESH PRESALE

AESH Tokenomics: Designed for Growth and Stability

AetherSwift’s tokenomics are crafted to support long-term sustainability and value creation. The total supply of AESH tokens is 500 million, distributed strategically across various ecosystem stakeholders:

  • 25% for Investors

  • 25% allocated to the Community to fuel growth and engagement

  • 15% for the Development and Technology Reserve

  • 15% GAMING and Forex Incentive

  • 10% for Marketing & Partnerships

  • 10% allocated to Team & Advisors

With deflationary mechanisms and a fixed supply on the BEP-20 network, AESH promises to deliver scarcity-driven value as the project scales.

Presale Round 1 Details — Your Early Advantage

The AetherSwift Presale Round 1 is now live, offering AESH tokens at an exclusive entry price of $0.012 per token. Following the initial round, the next price will rise to $0.015, giving early participants a clear advantage before listing.

Presale participants will benefit from:

  • Priority access to staking pools

  • Eligibility for referral rewards and bonus airdrops

  • Higher potential ROI post-listing

With projections suggesting up to 3X ROI after exchange listing, the AetherSwift presale is already attracting attention from retail and institutional investors alike.

Real-World Impact of Blockchain Transparency

AetherSwift’s integration of Forex trading and decentralized casino gaming sets a new benchmark in real-world blockchain applications. By blending traditional finance (Forex) with provably fair GameFi and high-yield DeFi staking, AESH offers unmatched utility — something rarely seen in the 2025 Web3 token space.

Governed by a DAO model, the project invites community-driven decision-making, ensuring transparency, decentralization, and user empowerment at every stage.

Join the AetherSwift Revolution

The Web3 world is evolving, and AetherSwift is positioned to lead the way with practical utility and community focus. Whether you are a Forex trader, a GameFi enthusiast, or a DeFi investor, AetherSwift opens the door to new opportunities in one cohesive ecosystem.

Presale Round 1 is now live at: www.aetherswift.com/presale

About AetherSwift

AetherSwift ($AESH) is a next-generation Web3 project offering real-world utility through Forex trading, decentralized gaming, and staking opportunities. Built on the secure and scalable BEP-20 blockchain, AetherSwift aims to redefine the role of tokens in the digital economy by integrating revenue-generating use cases with community-driven governance.

Media Contact:

Twitter: https://x.com/AetherSwift 
Join the AetherSwift Telegram Community: https://t.me/aetherswiftcommunity

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Daniel Ogbeide Law Expands Legal Support for Contested Divorce and Child Custody Cases Across Houston in 2025

Published

9 hours ago

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June 17, 2025

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Houston’s trusted family law firm strengthens its commitment to supporting families through difficult legal battles with compassionate and strategic representation.

Houston, TX, 17th June 2025, ZEX PR WIRE, As families across Houston face increasingly complex family law challenges, expert legal support has become more critical than ever. Contested divorce and child custody battles can be emotionally draining and legally intricate, often requiring experienced professionals to navigate the legal system and safeguard the best interests of all involved. Daniel Ogbeide Law, a leading family law firm in Houston, is rising to meet this demand by expanding its services in 2025, offering top-tier legal guidance and representation in contested divorce and child custody cases.

Divorce is never easy, especially when disputes over property, custody, and support arise. These issues not only affect the couple involved but also deeply impact children and extended families. The legal professionals at Daniel Ogbeide Law understand this emotional weight. Their team of experienced attorneys provides clients with the knowledge, support, and advocacy they need to make informed decisions and reach fair outcomes. The firm’s mission is clear: to empower individuals and families through legal clarity, personalized strategies, and compassionate representation.

Daniel Ogbeide Law is proud to offer a holistic approach to contested divorce cases in Houston. Their team begins with a personalized consultation to assess the client’s situation and discuss their goals. From there, a tailored legal strategy is developed to guide clients through the process with as little stress as possible. With flexible payment options, transparent communication, and a firm belief in treating clients like family, the firm sets a high standard in the family law sector.

“We understand how overwhelming it can be to deal with the emotional burden of divorce and custody disputes,” said the firm’s representative. “Our job is not only to represent clients in court but to walk beside them every step of the way. We believe in personalized legal solutions because no two families are the same. Whether you’re fighting for custody, seeking visitation rights, or trying to navigate a contested divorce, we are here to offer unwavering support and expert legal guidance. Our team approaches each case with fresh eyes and a deep understanding of how legal outcomes can shape lives for years to come. 2025 is a year of growth for our firm, but more importantly, it’s a year where we expand our ability to serve more families across Houston.”

At Daniel Ogbeide Law, experience and dedication go hand in hand. The firm boasts a team of seasoned family law attorneys who bring a wealth of knowledge to every case. Their specialized focus on contested divorce cases allows them to understand each client’s unique needs and tailor legal strategies accordingly.

Efficiency is a cornerstone of their approach. From the initial consultation to the final court decision, every step is designed to be clear, efficient, and focused on resolution. Clients are never left in the dark—open communication and regular updates ensure they understand their legal standing and available options.

When it comes to child custody, the stakes are even higher. The attorneys at Daniel Ogbeide Law recognize the importance of both parental roles and advocate for custody arrangements that truly reflect the best interests of the child. In modern custody cases, the outdated presumption of maternal custody is giving way to a more balanced, evidence-based approach. The firm ensures that both mothers and fathers receive an equal opportunity to maintain meaningful relationships with their children. The firm’s child custody lawyers are well-versed in handling cases involving supervised visitation, domestic violence, grandparent rights, and child mistreatment. In particularly sensitive cases, they coordinate with professionals such as private investigators and child psychologists to gather evidence and protect the welfare of the child. Whether it’s modifying an existing custody order or fighting for initial custody rights, Daniel Ogbeide Law approaches each case with empathy, legal precision, and an unshakable commitment to justice.

Their attorneys also handle CPS-related cases, guiding clients through high-emotion situations with a calm and reasoned approach. From explaining legal rights to presenting compelling evidence in court, the firm ensures that the client’s voice is heard and their child’s best interests are front and center.

“Divorce and custody issues are life-altering experiences, and we take that seriously,” said their representative. “Every client who walks through our doors is treated with respect and compassion. We don’t just take on cases—we take on people’s hopes, fears, and futures. Our goal is to help them emerge from these difficult times stronger, informed, and with the legal outcomes they deserve.”

Whether your case involves relocation, parental substance abuse, or simply a change in life circumstances that necessitates a custody modification, Daniel Ogbeide Law brings the resources and legal knowledge to advocate effectively on your behalf. In courtrooms across Houston, the firm’s attorneys are known for their assertive representation, ensuring that every client receives fair treatment under Texas law.

For more information about Daniel Ogbeide Law and the family law services offered, please visit their official website.

About Daniel Ogbeide Law

Daniel Ogbeide Law is a trusted family law firm based in Houston, TX, providing experienced legal counsel in contested divorce, child custody, CPS cases, and more. With a dedicated legal team that includes Lead Attorney Daniel Ogbeide, the firm offers personalized strategies, transparent communication, and compassionate representation. Known for their commitment to client success and efficient legal processes, Daniel Ogbeide Law proudly serves families across Houston with integrity, empathy, and excellence. Whether in mediation or litigation, the firm is dedicated to achieving the best possible outcomes for clients in times of need.

Contact Information

Address: 7324, Southwest Freeway, Suite 300, Houston, TX, 77074

Phone Number: 832-321-7005

Website: https://www.expertsinfamilylaw.com/contact-us/

Office Hours:

Mon – Fri (09:00 AM- 05:00 PM)

Available After Hours By Phone/Video until 9 PM

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