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Nebula Brands, China’s first “Thrasio” launched on Amazon

Published

5 years ago

on

Traditional brick & mortar stores have been struggling for over a year since the beginning of COVID. While Amazon, just like its name, still maintains a prosperous vitality and has become a must-have store for consumers during the epidemic. Companies that sell primarily unbranded, well-reviewed products on Amazon marketplace are being bought by businesses created just to consolidate those Amazon sellers. These well-funded acquirers are called Amazon Aggregators and are committed to acquiring Amazon brands, conducting brand integration and helping portfolios achieve growth at a global scale. Up till now, Aggregators have raised over 6 billion U.S. dollars, and the leading company Thrasio has accumulated more than 1.75 billion U.S. dollars to deploy.

China is the most prominent supplier of Amazon sellers. Up till now, 63% of Amazon’s top sellers are from China, and a third of them are in Shenzhen. In 2019, Nebula Brands was established in Shenzhen, the most active city in China for cross-border e-commerce. Starting from a cross-border e-commerce fintech platform, Nebula has accumulated a deep understanding of Amazon’s business model based on its strong data processing and modelling capabilities. In 2020, Nebula launched the third-party brand acquisition business and is the first Chinese company to use the “Aggregation + Operation” model to conduct brand acquisition on Amazon.

The wave of Amazon store closures that began in April this year has dealt a heavy blow to some Chinese sellers who are accustomed to obtaining sales through illegal operational means. As Amazon imposes heavy measures against policy violators, incompetent sellers who rely on illegal tactics are quickly eliminated. Efficient brand management on Amazon will bring better products and shopping experiences to consumers. The Aggregators have overall better operational efficiency and product strategy, which would benefit Amazon and end customers in the long run.

“Nebula has a multinational management team with global vision and China-specific country knowledge. On day one, our strategy formulates around making Chinese brands on Amazon go international. We follow up closely with the needs of overseas consumers and leverage China’s supply chain advantages to tap the huge global consumer goods market.” Says William Wang, co-founder of Nebula Brands.

In January, Thrasio, a brand acquirer from the United States, announced its entry into China. Followed by dozens of other overseas third-party brand acquisition companies. Despite being well-capitalised and coming to China with strong momentum, overseas brand aggregators need to solve some big challenges. Identifying compliant and high-quality targets from thousands of native Chinese shops operating in a China-specific way would be a headache for any western business. Also, negotiating with smart Chinese businessmen and convincing them to sell the business would take more than a few phone calls from head offices across the Atlantic.

In the view of Nebula Brands, local knowledge is as important as the global perspective. It is critical to understand the mentality of Chinese sellers and establish an efficient local supply chain to accommodate and consolidate each business. Capital would accelerate the acquisition process but building a tailored ecosystem based on Amazon and China would be a threshold for any foreign business.

Developing an ecosystem to accommodate multi-brand and multi-channel Amazon businesses is a challenge. Nebula broke down the traditional e-commerce business and replaced each process with modularized teams, led by experts in each vertical. The acquired brands would get the best support to release the sales potential on Amazon and be redesigned and restructured to position for growth even beyond Amazon.

Nebula Brands is the first Amazon Aggregator in China market. It has a tracked record of serving thousands of Chinese brand sellers. Nebula’s cross border supply chain finance business help banks analyse the cash flow of Amazon businesses. The team has a strong data team consists of veterans from reputable banks and tech firms. Empowered by data analytics, the investment team can value the business value of a potential seller within 24 hours.

The team understands the needs of these potential sellers and established effective communication with relevant stakeholders. “Sellers are our strategic partners. We appreciate their sector knowledge and they love speaking with us. It’s like having a good friend who can offer help any time. They want to hear our opinion and we are happy to share the growth with friends.” Says William Wang.

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Alex Jacob

Alex Jacob is a literature author. He was born in Chicago. Alex passion is writing news articles. He writes number of articles and published it.

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Press Release

Caladan Launches API Liquidity: Institutional Access to Aggregated Digital Asset Liquidity Across 100+ Tokens

Published

17 minutes ago

on

May 26, 2026

By

Singapore, May 26th, 2026, ZEX PR WIRE — Institutional counterparties can now access executable streaming prices and RFQ liquidity for spot and perpetuals on 100+ digital assets through the Caladan API, launched today by Caladan, the largest Asia-headquartered market maker for digital assets.

Built on nearly a decade of active trading, Caladan continuously aggregates pricing and depth from 20+ on-chain protocols, 47+ centralised exchange integrations, and bilateral relationships. The result is a single pricing feed that delivers tighter spreads, higher fill rates, and full depth on long-tail tokens.

“Fragmentation is the defining liquidity challenge in digital assets today. A single exchange, a single counterparty, or a single OTC desk will always have an incomplete view of price and depth. We have spent nine years building the infrastructure to see the whole market simultaneously, and API Liquidity makes that infrastructure available to institutional participants through a single API connection.” – John Gu, CEO, Caladan

Why aggregation produces better pricing

Digital asset liquidity is highly fragmented across centralised exchanges, decentralised protocols, regional venues, bilateral broker-dealers, and OTC desks. Caladan’s sourcing model is the commercial differentiator. The firm facilitates over $170 billion in annual trading volume across more than 100 assets, which means its pricing engine is continuously calibrated against a wider range of market signals. The more heterogeneous the sourcing — on-chain, off-chain, bilateral, and platform-routed simultaneously — the tighter the spread and the deeper the available size at any given price point.

The broadest token coverage of any market maker

API Liquidity provides access to the top 100 tokens — the widest token coverage available from any market maker globally. Coverage spans spot and perpetuals.

For institutional participants managing diversified digital asset portfolios or building crypto-embedded products, this breadth eliminates the need to maintain multiple liquidity provider relationships to cover the full token universe.

Flexible connectivity and settlement

API Liquidity is designed for immediate integration with minimal development overhead. Counterparties can connect through the channel that fits their existing workflow:

  • Direct API: Native FIX connectivity (4.2, 4.4, 5.0) for firms that prefer a direct bilateral connection

  • Platform partners: Desks already connected to Talos, Finery Markets, or CrossX can access Caladan liquidity with no additional integration work

Settlement is handled through institutional partners, with options for fiat and stablecoins:

  • Hidden Road and BitGo Go Network for custodial settlement

  • Customers Bank CUBIX for fiat settlement in USD

  • USDT and USDC settlement available directly

Competitive credit and margin terms are available for qualifying counterparties. Fiat currency pairs including EUR and JPY are in development, with additional currencies in the pipeline.

About Caladan

Caladan is Asia’s largest digital asset market maker, headquartered in Singapore with teams across seven global offices. Since 2017, Caladan has facilitated over $170 billion in annual trading volume, operating across 65+ exchanges worldwide. The firm provides market-making, OTC trading, DeFi expertise, and investments to institutional participants globally.

About Author

Cloud PR Wire

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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Press Release

Caladan Launches API Liquidity: Institutional Access to Aggregated Digital Asset Liquidity Across 100+ Tokens

Published

17 minutes ago

on

May 26, 2026

By

Singapore, May 26th, 2026, ZEX PR WIRE — Institutional counterparties can now access executable streaming prices and RFQ liquidity for spot and perpetuals on 100+ digital assets through the Caladan API, launched today by Caladan, the largest Asia-headquartered market maker for digital assets.

Built on nearly a decade of active trading, Caladan continuously aggregates pricing and depth from 20+ on-chain protocols, 47+ centralised exchange integrations, and bilateral relationships. The result is a single pricing feed that delivers tighter spreads, higher fill rates, and full depth on long-tail tokens.

“Fragmentation is the defining liquidity challenge in digital assets today. A single exchange, a single counterparty, or a single OTC desk will always have an incomplete view of price and depth. We have spent nine years building the infrastructure to see the whole market simultaneously, and API Liquidity makes that infrastructure available to institutional participants through a single API connection.” – John Gu, CEO, Caladan

Why aggregation produces better pricing

Digital asset liquidity is highly fragmented across centralised exchanges, decentralised protocols, regional venues, bilateral broker-dealers, and OTC desks. Caladan’s sourcing model is the commercial differentiator. The firm facilitates over $170 billion in annual trading volume across more than 100 assets, which means its pricing engine is continuously calibrated against a wider range of market signals. The more heterogeneous the sourcing — on-chain, off-chain, bilateral, and platform-routed simultaneously — the tighter the spread and the deeper the available size at any given price point.

The broadest token coverage of any market maker

API Liquidity provides access to the top 100 tokens — the widest token coverage available from any market maker globally. Coverage spans spot and perpetuals.

For institutional participants managing diversified digital asset portfolios or building crypto-embedded products, this breadth eliminates the need to maintain multiple liquidity provider relationships to cover the full token universe.

Flexible connectivity and settlement

API Liquidity is designed for immediate integration with minimal development overhead. Counterparties can connect through the channel that fits their existing workflow:

  • Direct API: Native FIX connectivity (4.2, 4.4, 5.0) for firms that prefer a direct bilateral connection

  • Platform partners: Desks already connected to Talos, Finery Markets, or CrossX can access Caladan liquidity with no additional integration work

Settlement is handled through institutional partners, with options for fiat and stablecoins:

  • Hidden Road and BitGo Go Network for custodial settlement

  • Customers Bank CUBIX for fiat settlement in USD

  • USDT and USDC settlement available directly

Competitive credit and margin terms are available for qualifying counterparties. Fiat currency pairs including EUR and JPY are in development, with additional currencies in the pipeline.

About Caladan

Caladan is Asia’s largest digital asset market maker, headquartered in Singapore with teams across seven global offices. Since 2017, Caladan has facilitated over $170 billion in annual trading volume, operating across 65+ exchanges worldwide. The firm provides market-making, OTC trading, DeFi expertise, and investments to institutional participants globally.

About Author

Cloud PR Wire

See author's posts

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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Press Release

AI Studios Launches Context-Aware Expressive TTS with 1,000+ AI Voices

Published

2 hours ago

on

May 26, 2026

By

Emotionally intelligent text-to-speech engine reads context automatically — no manual tags required 

Palo Alto, Calif, May 26th 2026, AI Studios, the AI video and voice synthesis platform by DeepBrain AI (CEO Jay Jang), today announced a significant upgrade to its expressive text-to-speech (TTS) engine, delivering emotionally intelligent AI voices that automatically adapt tone, pacing, and delivery to match the context of any content.

The global TTS market is projected to surpass $104 billion by 2034, driven by surging demand for AI voices that sound human — not synthetic. AI Studios’ upgraded engine addresses this directly, moving beyond flat narration to produce voices that interpret meaning, carry emotion, and perform with the nuance of a trained voice actor.

The system requires no manual instruction tags. Rather than relying on preset emotion labels, the AI reads punctuation, sentence structure, and semantic context to automatically apply the most fitting tone and delivery. A sentence that builds dramatic tension sounds different from one that announces breaking news — even without any additional prompting. Subtle vocal textures like whispers, laughter, and breath are also rendered with precision, adding depth and realism that standard TTS cannot replicate.

To serve a wide range of creators and use cases, AI Studios offers more than 1,000 AI voices organized by content category — news, audiobooks, short-form video, live commerce, and education. Each category is tuned for its context: news voices carry authority and clarity, audiobook narrators build emotional arcs, short-form and live commerce voices drive engagement and urgency, and education voices balance warmth with precision. Creators can find the right voice immediately, without recording sessions or audio editing.

The expressive TTS engine integrates with AI Studios’ custom avatar and AI voice cloning services. Combined with the platform’s digital human technology — which replicates a person’s face, expressions, and gestures — the result is video content nearly indistinguishable from a real person on camera. Brands and educators can also clone a specific speaker’s voice and personality, building a consistent AI voice talent that scales across every piece of content without additional studio time.

“We’re moving past AI that recites text,” said Jay Jang, CEO of DeepBrain AI. “Expressive TTS that reads context and performs accordingly is the new baseline — and it changes what’s possible across audiobooks, short-form video, AI avatars, and beyond.”

AI Studios serves clients across finance, education, media, public services, and marketing, providing tools for AI avatar creation, AI voice synthesis, dubbing, and text-to-video production. The platform is developed by DeepBrain AI, a South Korean generative AI company. 


About DeepBrain AI

DeepBrain AI is a global leader in AI Avatar, AI Agent, and AI Human technology. Its flagship B2B SaaS platform, AI Studios, helps enterprises create hyper-realistic AI avatars, real-time avatar agents, and localized video content at scale. Based in Palo Alto, Calif., DeepBrain AI serves enterprise customers worldwide.

Media Contact:
Selena Kim  · 
global@deepbrain.io
www.aistudios.com

About Author

Cloud PR Wire

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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