Press Release
Nebula Brands, China’s first “Thrasio” launched on Amazon
Traditional brick & mortar stores have been struggling for over a year since the beginning of COVID. While Amazon, just like its name, still maintains a prosperous vitality and has become a must-have store for consumers during the epidemic. Companies that sell primarily unbranded, well-reviewed products on Amazon marketplace are being bought by businesses created just to consolidate those Amazon sellers. These well-funded acquirers are called Amazon Aggregators and are committed to acquiring Amazon brands, conducting brand integration and helping portfolios achieve growth at a global scale. Up till now, Aggregators have raised over 6 billion U.S. dollars, and the leading company Thrasio has accumulated more than 1.75 billion U.S. dollars to deploy.
China is the most prominent supplier of Amazon sellers. Up till now, 63% of Amazon’s top sellers are from China, and a third of them are in Shenzhen. In 2019, Nebula Brands was established in Shenzhen, the most active city in China for cross-border e-commerce. Starting from a cross-border e-commerce fintech platform, Nebula has accumulated a deep understanding of Amazon’s business model based on its strong data processing and modelling capabilities. In 2020, Nebula launched the third-party brand acquisition business and is the first Chinese company to use the “Aggregation + Operation” model to conduct brand acquisition on Amazon.
The wave of Amazon store closures that began in April this year has dealt a heavy blow to some Chinese sellers who are accustomed to obtaining sales through illegal operational means. As Amazon imposes heavy measures against policy violators, incompetent sellers who rely on illegal tactics are quickly eliminated. Efficient brand management on Amazon will bring better products and shopping experiences to consumers. The Aggregators have overall better operational efficiency and product strategy, which would benefit Amazon and end customers in the long run.
“Nebula has a multinational management team with global vision and China-specific country knowledge. On day one, our strategy formulates around making Chinese brands on Amazon go international. We follow up closely with the needs of overseas consumers and leverage China’s supply chain advantages to tap the huge global consumer goods market.” Says William Wang, co-founder of Nebula Brands.
In January, Thrasio, a brand acquirer from the United States, announced its entry into China. Followed by dozens of other overseas third-party brand acquisition companies. Despite being well-capitalised and coming to China with strong momentum, overseas brand aggregators need to solve some big challenges. Identifying compliant and high-quality targets from thousands of native Chinese shops operating in a China-specific way would be a headache for any western business. Also, negotiating with smart Chinese businessmen and convincing them to sell the business would take more than a few phone calls from head offices across the Atlantic.
In the view of Nebula Brands, local knowledge is as important as the global perspective. It is critical to understand the mentality of Chinese sellers and establish an efficient local supply chain to accommodate and consolidate each business. Capital would accelerate the acquisition process but building a tailored ecosystem based on Amazon and China would be a threshold for any foreign business.
Developing an ecosystem to accommodate multi-brand and multi-channel Amazon businesses is a challenge. Nebula broke down the traditional e-commerce business and replaced each process with modularized teams, led by experts in each vertical. The acquired brands would get the best support to release the sales potential on Amazon and be redesigned and restructured to position for growth even beyond Amazon.
Nebula Brands is the first Amazon Aggregator in China market. It has a tracked record of serving thousands of Chinese brand sellers. Nebula’s cross border supply chain finance business help banks analyse the cash flow of Amazon businesses. The team has a strong data team consists of veterans from reputable banks and tech firms. Empowered by data analytics, the investment team can value the business value of a potential seller within 24 hours.
The team understands the needs of these potential sellers and established effective communication with relevant stakeholders. “Sellers are our strategic partners. We appreciate their sector knowledge and they love speaking with us. It’s like having a good friend who can offer help any time. They want to hear our opinion and we are happy to share the growth with friends.” Says William Wang.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Elysium and Spotex Launch Integrated Front-to-Back Digital Asset Trading Platform for Institutional Markets
- Elysium and Spotex Deliver Integrated Front-to-Back Digital Asset Trading Solution for the Institutional Market
- Decade-Long Partnership Expands from FX to Cryptocurrency with Live Deployment at Major Crypto Broker
Chicago, IL, 6th January 2026, ZEX PR WIRE, Elysium and Spotex today announce the integration of Spotex’s institutional trading platform with Elysium’s MatchHub post-trade infrastructure. The integrated solution delivers a seamless front-to-back workflow for digital asset trading and has been successfully deployed at an established cryptocurrency broker, enabling optimized execution, reconciliation, and settlement across multiple custodians and clearing venues.
The combined offering represents a natural evolution of the two firms’ decade-long collaboration in traditional OTC foreign exchange markets. As both companies expanded their capabilities to serve the growing institutional digital asset ecosystem, the integration creates a comprehensive solution for firms operating in both FX and cryptocurrency markets.
The platform leverages Spotex’s api-driven execution capabilities—including price discovery, matching engine, cross-asset liquidity aggregation, and fiat-crypto pair pricing—with MatchHub’s back-end infrastructure for trade reconciliation, counterparty credit management, and multi-party settlement optimization. This end-to-end solution addresses the nuanced challenges faced by institutional crypto brokers managing multi-custodial relationships and diverse clearing arrangements across both traditional and digital assets.
“The growth of the crypto OTC market is supported in part by quality off-chain liquidity.” said Chris O’Connor, CEO of Elysium. “Spotex’s execution capabilities enable brokers to create a deep and diverse liquidity stack and Elysium’s MatchHub solves the complexity of the post-trade workflows.
“Our long history with Elysium in FX markets made this integration a natural evolution,” said John Miesner, CEO of Spotex. “Deploying our proven execution capabilities in digital assets along-side Elysium’s robust post-trade capabilities delivers the same operational excellence that institutional clients expect from their FX trading operations.”
The live deployment at the cryptocurrency broker showcases the platform’s ability to handle high-volume institutional trading while maintaining rigorous reconciliation and settlement standards across traditional banking infrastructure and digital asset custodial relationships. The bundled solution is immediately available to all institutional digital asset trading firms seeking to streamline their liquidity and enhance operational efficiency.
About Elysium
Elysium’s flagship platform, MatchHub, is the post-trade engine trusted by makers, takers, brokers, and prime brokers in an ever-evolving digital asset market. MatchHub delivers real-time trade capture, netting, settlement, and integrated credit controls through a fully branded client portal. With a track record spanning traditional finance and a dedicated crypto focus since 2018, Elysium combines deep market knowledge with cutting-edge engineering to power the next generation of institutional digital-asset infrastructure. For more information, visit www.elysiumtechgroup.com
About Spotex
Spotex is a leading institutional liquidity and trade execution platform serving the FX and digital asset markets. The company provides sophisticated market participants with access to deep liquidity pools, advanced execution algorithms, and comprehensive market analytics. With a decade of proven performance in traditional FX markets, Spotex has expanded its platform to serve the growing institutional cryptocurrency market. For more information, visit www.spotex.com.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Elysium and Spotex Launch Integrated Front-to-Back Digital Asset Trading Platform for Institutional Markets
- Elysium and Spotex Deliver Integrated Front-to-Back Digital Asset Trading Solution for the Institutional Market
- Decade-Long Partnership Expands from FX to Cryptocurrency with Live Deployment at Major Crypto Broker
Chicago, IL, 6th January 2026, ZEX PR WIRE, Elysium and Spotex today announce the integration of Spotex’s institutional trading platform with Elysium’s MatchHub post-trade infrastructure. The integrated solution delivers a seamless front-to-back workflow for digital asset trading and has been successfully deployed at an established cryptocurrency broker, enabling optimized execution, reconciliation, and settlement across multiple custodians and clearing venues.
The combined offering represents a natural evolution of the two firms’ decade-long collaboration in traditional OTC foreign exchange markets. As both companies expanded their capabilities to serve the growing institutional digital asset ecosystem, the integration creates a comprehensive solution for firms operating in both FX and cryptocurrency markets.
The platform leverages Spotex’s api-driven execution capabilities—including price discovery, matching engine, cross-asset liquidity aggregation, and fiat-crypto pair pricing—with MatchHub’s back-end infrastructure for trade reconciliation, counterparty credit management, and multi-party settlement optimization. This end-to-end solution addresses the nuanced challenges faced by institutional crypto brokers managing multi-custodial relationships and diverse clearing arrangements across both traditional and digital assets.
“The growth of the crypto OTC market is supported in part by quality off-chain liquidity.” said Chris O’Connor, CEO of Elysium. “Spotex’s execution capabilities enable brokers to create a deep and diverse liquidity stack and Elysium’s MatchHub solves the complexity of the post-trade workflows.
“Our long history with Elysium in FX markets made this integration a natural evolution,” said John Miesner, CEO of Spotex. “Deploying our proven execution capabilities in digital assets along-side Elysium’s robust post-trade capabilities delivers the same operational excellence that institutional clients expect from their FX trading operations.”
The live deployment at the cryptocurrency broker showcases the platform’s ability to handle high-volume institutional trading while maintaining rigorous reconciliation and settlement standards across traditional banking infrastructure and digital asset custodial relationships. The bundled solution is immediately available to all institutional digital asset trading firms seeking to streamline their liquidity and enhance operational efficiency.
About Elysium
Elysium’s flagship platform, MatchHub, is the post-trade engine trusted by makers, takers, brokers, and prime brokers in an ever-evolving digital asset market. MatchHub delivers real-time trade capture, netting, settlement, and integrated credit controls through a fully branded client portal. With a track record spanning traditional finance and a dedicated crypto focus since 2018, Elysium combines deep market knowledge with cutting-edge engineering to power the next generation of institutional digital-asset infrastructure. For more information, visit www.elysiumtechgroup.com
About Spotex
Spotex is a leading institutional liquidity and trade execution platform serving the FX and digital asset markets. The company provides sophisticated market participants with access to deep liquidity pools, advanced execution algorithms, and comprehensive market analytics. With a decade of proven performance in traditional FX markets, Spotex has expanded its platform to serve the growing institutional cryptocurrency market. For more information, visit www.spotex.com.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Axblade to Make Global Debut at Consensus Hong Kong 2026
On-Chain Finance Protocol Invites Community to Experience Its Ecosystem Firsthand
Hong Kong — February 6, 2026 — Axblade, an emerging on-chain finance protocol, will step onto the global stage for the first time at Consensus Hong Kong 2026, one of the leading Web3 conferences in the world. This milestone marks Axblade’s official entry into the international Web3 community, where it will connect directly with developers, investors, and crypto enthusiasts.
First Global Appearance at Consensus Hong Kong
Consensus Hong Kong gathers top voices from blockchain, finance, and technology across Asia and beyond. Axblade’s presence highlights its growing influence in the evolving on-chain finance landscape.
During the conference, the team will share their vision for next-generation on-chain financial infrastructure, exploring how decentralized and programmable finance can make global financial systems more transparent, accessible, and efficient.
Interactive On-Site Wallet Activity
To celebrate its debut, Axblade will host a community-focused activation at the venue. Attendees can participate by linking their wallets on-site, earning exclusive limited-edition Axblade merchandise, including:
- Axblade-themed T-shirts
- Branded Merchandise

Gifts are limited and distributed on a first-come, first-served basis. This hands-on experience is designed to introduce attendees to the Axblade ecosystem in a tangible and engaging way.
Connect with Axblade in Hong Kong
As Hong Kong strengthens its position as a global Web3 hub, Axblade is excited to meet both local and international community members. Whether you’re a developer, researcher, partner, or crypto enthusiast, the team welcomes you to visit, engage, and exchange ideas during the event.
Event Details:
- Date: February 11–12, 2026
- Location: Hong Kong Convention &Exhibition Centre
About Axblade
Axblade is a high-performance, hybrid finance protocol that bridges real-world assets and on-chain liquidity. By enabling capital to be issued, traded, and composed with settlement-grade reliability, Axblade makes it possible to bring off-chain value on-chain while supporting compliant, cross-border finance. Its goal is to provide a scalable foundation for global financial applications, uniting transparency, efficiency, and regulatory compliance in a single ecosystem.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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