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Nebula Brands, China’s first “Thrasio” launched on Amazon

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Traditional brick & mortar stores have been struggling for over a year since the beginning of COVID. While Amazon, just like its name, still maintains a prosperous vitality and has become a must-have store for consumers during the epidemic. Companies that sell primarily unbranded, well-reviewed products on Amazon marketplace are being bought by businesses created just to consolidate those Amazon sellers. These well-funded acquirers are called Amazon Aggregators and are committed to acquiring Amazon brands, conducting brand integration and helping portfolios achieve growth at a global scale. Up till now, Aggregators have raised over 6 billion U.S. dollars, and the leading company Thrasio has accumulated more than 1.75 billion U.S. dollars to deploy.

China is the most prominent supplier of Amazon sellers. Up till now, 63% of Amazon’s top sellers are from China, and a third of them are in Shenzhen. In 2019, Nebula Brands was established in Shenzhen, the most active city in China for cross-border e-commerce. Starting from a cross-border e-commerce fintech platform, Nebula has accumulated a deep understanding of Amazon’s business model based on its strong data processing and modelling capabilities. In 2020, Nebula launched the third-party brand acquisition business and is the first Chinese company to use the “Aggregation + Operation” model to conduct brand acquisition on Amazon.

The wave of Amazon store closures that began in April this year has dealt a heavy blow to some Chinese sellers who are accustomed to obtaining sales through illegal operational means. As Amazon imposes heavy measures against policy violators, incompetent sellers who rely on illegal tactics are quickly eliminated. Efficient brand management on Amazon will bring better products and shopping experiences to consumers. The Aggregators have overall better operational efficiency and product strategy, which would benefit Amazon and end customers in the long run.

“Nebula has a multinational management team with global vision and China-specific country knowledge. On day one, our strategy formulates around making Chinese brands on Amazon go international. We follow up closely with the needs of overseas consumers and leverage China’s supply chain advantages to tap the huge global consumer goods market.” Says William Wang, co-founder of Nebula Brands.

In January, Thrasio, a brand acquirer from the United States, announced its entry into China. Followed by dozens of other overseas third-party brand acquisition companies. Despite being well-capitalised and coming to China with strong momentum, overseas brand aggregators need to solve some big challenges. Identifying compliant and high-quality targets from thousands of native Chinese shops operating in a China-specific way would be a headache for any western business. Also, negotiating with smart Chinese businessmen and convincing them to sell the business would take more than a few phone calls from head offices across the Atlantic.

In the view of Nebula Brands, local knowledge is as important as the global perspective. It is critical to understand the mentality of Chinese sellers and establish an efficient local supply chain to accommodate and consolidate each business. Capital would accelerate the acquisition process but building a tailored ecosystem based on Amazon and China would be a threshold for any foreign business.

Developing an ecosystem to accommodate multi-brand and multi-channel Amazon businesses is a challenge. Nebula broke down the traditional e-commerce business and replaced each process with modularized teams, led by experts in each vertical. The acquired brands would get the best support to release the sales potential on Amazon and be redesigned and restructured to position for growth even beyond Amazon.

Nebula Brands is the first Amazon Aggregator in China market. It has a tracked record of serving thousands of Chinese brand sellers. Nebula’s cross border supply chain finance business help banks analyse the cash flow of Amazon businesses. The team has a strong data team consists of veterans from reputable banks and tech firms. Empowered by data analytics, the investment team can value the business value of a potential seller within 24 hours.

The team understands the needs of these potential sellers and established effective communication with relevant stakeholders. “Sellers are our strategic partners. We appreciate their sector knowledge and they love speaking with us. It’s like having a good friend who can offer help any time. They want to hear our opinion and we are happy to share the growth with friends.” Says William Wang.

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Nelson Kamwaro Commits to Buying Avocados From Bungoma Farmers as Imara Avocado Factory Expands Regional Partnerships

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Kenya, 27th Nov 2025 – Imara Avocado Factory Director Nelson Kamwaro has officially announced the company’s long- term commitment to buy avocados directly from farmers in Bungoma County, signaling a major step toward strengthening market access, stabilizing prices, and empowering growers in one of Kenya’s most promising avocado-producing regions. The announcement follows Imara’s active participation in the recent Bungoma Avocado Industry Engagement Forum, where farmers, cooperatives, county leaders, and agribusiness stakeholders convened to chart the future of the avocado value chain.

Speaking at the event, Elazia Clide said Imara Avocado Factory is ready to create a structured and reliable off-take program that will give Bungoma farmers confidence to invest more in their orchards and improve their production quality. He highlighted that the company’s regional expansion strategy is built on partnerships, transparency, and shared economic benefits between processors and farmers.

“Bungoma farmers have shown enormous potential, commitment, and resilience. Imara Avocado Factory is making a clear, long-term commitment to buy from this region and support farmers with fair pricing, dependable logistics, and guaranteed demand,” Kamwaro said. “Our vision is to strengthen the avocado value chain by ensuring that the people who grow the fruit can earn consistently and sustainably.”

According to Nelson Kamwaro, the company plans to work directly with farmer groups, SACCOs, and community-based organizations to streamline delivery schedules, improve aggregation points, and establish predictable purchasing cycles. Imara also intends to introduce quality-assurance guidelines that will help farmers increase their earnings by reducing post-harvest losses and meeting export-grade oil extraction standards.

The director noted that the company’s larger strategic plan—scaling production lines, expanding cold-chain networks, and improving traceability systems can only work if farmers across regions like Bungoma, Meru, Murang’a, and Nandi are fully integrated into the supply chain.

Elazia, Imara Avocado Factory’s Sales and Project Manager, pushed on the factories commitment and emphasized the company’s intention to build trust and long-standing relationships with farmers in the county.

“Our goal is to create a partnership framework where farmers know that when they produce, Imara will show up every season, every cycle,” Elazia said. “This isn’t a one-off engagement. We plan to

work closely with Bungoma farmers, offer them clear communication, reliable pick-up schedules, and a stable market they can depend on.”

Elazia added that the company saw firsthand the enthusiasm of Bungoma farmers during the avocado event and recognized the need for a buyer who is consistent, organized, and willing to invest in the region’s long-term prosperity. Imara intends to begin structured procurement from Bungoma in the upcoming harvest cycle, with plans to scale the volumes gradually as relationships strengthen.

The commitment aligns with Imara Avocado Factory’s broader mission of becoming one of East Africa’s most farmer-centered and value-driven avocado oil producers. By expanding its sourcing footprint into Bungoma, the company aims not only to increase its production capacity but also to uplift communities through predictable income, agricultural training, and fair market access.

As demand for avocado oil continues to rise globally, Kamwaro emphasized that Kenya’s success depends on building strong, transparent partnerships with farmers. Imara’s new commitment in Bungoma marks a significant step in that direction—and sets the tone for deeper collaborations across the region.

Media Contact

Organization: Imara Avocado Factory

Contact Person: Elazia Clide, Sales

Website: http://www.imaraavocados.com/

Email: Send Email

Contact Number: +254714222111

Country:Kenya

Release id:37972

The post Nelson Kamwaro Commits to Buying Avocados From Bungoma Farmers as Imara Avocado Factory Expands Regional Partnerships appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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SwiftProxy.net Bolsters Cybersecurity Defenses with Anonymous Threat Hunting

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Security teams leverage SwiftProxy.net’s residential IP network to proactively investigate cyber threats, track threat actor activity, and analyze malware sources without revealing their organizational identity.

Hong Kong S.A.R., 27th Nov 2025 – In the escalating arms race of cybersecurity, anonymity is a critical asset. SwiftProxy is emerging as a vital tool for security professionals, enabling them to conduct offensive security research and threat hunting from behind the veil of authentic residential IP addresses. This allows corporate security teams to scan for vulnerabilities, infiltrate hacker forums, and track malicious infrastructure without exposing their company’s digital footprint or triggering alerts among adversary groups.

The platform provides a crucial layer of operational security (OPSEC) for these sensitive activities. By routing traffic through SwiftProxyt‘s diverse pool of residential IPs, security analysts can mimic organic internet traffic from various global locations. This makes it exceptionally difficult for threat actors to identify, block, or retaliate against the investigating organization. This method is essential for gathering intelligence on emerging ransomware groups, phishing campaigns, and zero-day exploits directly from the sources where they are advertised and discussed.

Leading SOC (Security Operations Center) teams report that using SwiftProxy has enhanced their proactive threat detection capabilities. “Attribution is a two-way street. While we work to attribute attacks to threat actors, they also try to identify who is hunting them,” explained a Chief Information Security Officer. “SwiftProxy allows our team to gather crucial intelligence on dark web markets and emerging threats while maintaining our anonymity, fundamentally changing our proactive defense posture.

Media Contact

Organization: Mescent Network Inc Limited

Contact Person: Lewis

Website: https://www.swiftproxy.net

Email: Send Email

Contact Number: +8613357729503

Address:ROOM 2205, 655 NATHAN ROAD, KOWLONG, HONG KONG

City: Hong Kong

State: Hong Kong

Country:Hong Kong S.A.R.

Release id:37962

The post SwiftProxy.net Bolsters Cybersecurity Defenses with Anonymous Threat Hunting appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Press Release

SwiftProxy Ensures Flawless Global User Experience for Digital Platforms

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App developers and streaming services use SwiftProxy to verify content localization, test user interface functionality, and ensure consistent performance across different geographic regions.

Hong Kong S.A.R., 27th Nov 2025 – For global digital platforms, a seamless user experience in every market is non-negotiable. SwiftProxy is becoming the go-to solution for quality assurance (QA) teams at major streaming services, software companies, and gaming platforms to test their products as real users experience them around the world. The service allows them to confirm that localized content is delivered correctly, in-app purchases process accurately, and that geo-specific features function as intended.

The challenge these teams face is that content delivery networks (CDNs) and app stores often serve different versions of an application or website based on the user’s IP address. Without a tool like SwiftProxy, a QA tester in California cannot see the exact same version of an app that a user in Japan or Germany receives. This can lead to undetected bugs, broken localization, and a poor user experience in key international markets, ultimately impacting adoption and revenue.

By providing real residential IPs from target countries, SwiftProxy eliminates this blind spot. “Before integrating SwiftProxy into our QA process, we’d sometimes hear about localization bugs from our users abroad. Now, we catch them before they ever reach production,” shared a QA Lead for a major streaming service. “The ability to instantly view our service from a residential IP in Seoul or São Paulo is invaluable for delivering a truly polished global product.

Media Contact

Organization: Mescent Network Inc Limited

Contact Person: Lewis

Website: https://www.swiftproxy.net

Email: Send Email

Contact Number: +8613357729503

Address:ROOM 2205, 655 NATHAN ROAD, KOWLONG, HONG KONG

City: Hong Kong

State: Hong Kong

Country:Hong Kong S.A.R.

Release id:37963

The post SwiftProxy Ensures Flawless Global User Experience for Digital Platforms appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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