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Nebula Brands, China’s first “Thrasio” launched on Amazon

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Traditional brick & mortar stores have been struggling for over a year since the beginning of COVID. While Amazon, just like its name, still maintains a prosperous vitality and has become a must-have store for consumers during the epidemic. Companies that sell primarily unbranded, well-reviewed products on Amazon marketplace are being bought by businesses created just to consolidate those Amazon sellers. These well-funded acquirers are called Amazon Aggregators and are committed to acquiring Amazon brands, conducting brand integration and helping portfolios achieve growth at a global scale. Up till now, Aggregators have raised over 6 billion U.S. dollars, and the leading company Thrasio has accumulated more than 1.75 billion U.S. dollars to deploy.

China is the most prominent supplier of Amazon sellers. Up till now, 63% of Amazon’s top sellers are from China, and a third of them are in Shenzhen. In 2019, Nebula Brands was established in Shenzhen, the most active city in China for cross-border e-commerce. Starting from a cross-border e-commerce fintech platform, Nebula has accumulated a deep understanding of Amazon’s business model based on its strong data processing and modelling capabilities. In 2020, Nebula launched the third-party brand acquisition business and is the first Chinese company to use the “Aggregation + Operation” model to conduct brand acquisition on Amazon.

The wave of Amazon store closures that began in April this year has dealt a heavy blow to some Chinese sellers who are accustomed to obtaining sales through illegal operational means. As Amazon imposes heavy measures against policy violators, incompetent sellers who rely on illegal tactics are quickly eliminated. Efficient brand management on Amazon will bring better products and shopping experiences to consumers. The Aggregators have overall better operational efficiency and product strategy, which would benefit Amazon and end customers in the long run.

“Nebula has a multinational management team with global vision and China-specific country knowledge. On day one, our strategy formulates around making Chinese brands on Amazon go international. We follow up closely with the needs of overseas consumers and leverage China’s supply chain advantages to tap the huge global consumer goods market.” Says William Wang, co-founder of Nebula Brands.

In January, Thrasio, a brand acquirer from the United States, announced its entry into China. Followed by dozens of other overseas third-party brand acquisition companies. Despite being well-capitalised and coming to China with strong momentum, overseas brand aggregators need to solve some big challenges. Identifying compliant and high-quality targets from thousands of native Chinese shops operating in a China-specific way would be a headache for any western business. Also, negotiating with smart Chinese businessmen and convincing them to sell the business would take more than a few phone calls from head offices across the Atlantic.

In the view of Nebula Brands, local knowledge is as important as the global perspective. It is critical to understand the mentality of Chinese sellers and establish an efficient local supply chain to accommodate and consolidate each business. Capital would accelerate the acquisition process but building a tailored ecosystem based on Amazon and China would be a threshold for any foreign business.

Developing an ecosystem to accommodate multi-brand and multi-channel Amazon businesses is a challenge. Nebula broke down the traditional e-commerce business and replaced each process with modularized teams, led by experts in each vertical. The acquired brands would get the best support to release the sales potential on Amazon and be redesigned and restructured to position for growth even beyond Amazon.

Nebula Brands is the first Amazon Aggregator in China market. It has a tracked record of serving thousands of Chinese brand sellers. Nebula’s cross border supply chain finance business help banks analyse the cash flow of Amazon businesses. The team has a strong data team consists of veterans from reputable banks and tech firms. Empowered by data analytics, the investment team can value the business value of a potential seller within 24 hours.

The team understands the needs of these potential sellers and established effective communication with relevant stakeholders. “Sellers are our strategic partners. We appreciate their sector knowledge and they love speaking with us. It’s like having a good friend who can offer help any time. They want to hear our opinion and we are happy to share the growth with friends.” Says William Wang.

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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Press Release

Cute Guardianship, Warm Companionship: EKOUAER and Arshiner’s Teddy Bear Family Series Lights Up a Cozy Holiday

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As the holiday season approaches, home becomes synonymous with warmth and togetherness. EKOUAER and Arshiner understand this well and have specially launched a family home apparel series themed around soft teddy bear elements this year. Centered around the themes of “Twirl Into Holiday Season” and “Cheers to Cozy Holidays,” they’ve incorporated adorable and cute teddy bear patterns into comfortable home wear, creating a festive look filled with childlike charm and love for the whole family, ensuring that tender family moments are protected by softness.

EKOUAER: Authentic Licensed Teddy, A Fairy Tale of Luxurious Satin for Kids

This season, Ekouaer adorns its luxurious satin pajamas with cute teddy bear patterns. The set is made of high-quality silk satin composed of 95% polyester and 5% spandex, offering a silky, lightweight, and skin-friendly touch that provides a luxurious wearing experience at home. The classic turn-down collar button-up shirt and loose-fitting pants design not only make it easy to put on and take off but also facilitate movement. The exclusive licensed design of the teddy bear adds unique fun and collectible value to festive nights, making it a special holiday gift for your lover, mother, or sister, filling home time with surprises and tenderness.

Arshiner: Plaid Meets Teddy, Creating a Fun and Safe Holiday for Kids

Arshiner’s teddy bear series cleverly combines classic plaid with playful teddy bear patterns, offering girls a pajama set full of festive spirit. The fabric is a soft and skin-friendly blend of 95% polyester fiber and 5% spandex, ensuring breathability and comfort. Rounded teddy bear patterns are dotted on the classic plaid, paired with a practical full-button design for easy dressing by children. Notably, all pajamas in this series have passed flame-retardant safety tests, providing a warm and cute festive look while adding an extra layer of thoughtful protection for children’s home safety. It’s a reassuring gift for birthdays, Christmas, and New Year.

Matching Family Styles for a Heartwarming Holiday

The teddy bear-themed pajama series launched by these two brands pays special attention to harmonious matching of family styles, ensuring a unified and loving look for the whole family’s festive home wear. Whether it’s Arshiner’s classic and safe plaid or Ekouaer’s authentically licensed satin, both feature high-quality fabrics and thoughtful designs, allowing every member of the family to feel comfortable, cute, and warm during the holidays.

During the Christmas and New Year promotion period, relevant teddy bear series products are eligible for a holiday-exclusive discount of 10%-30% OFF. This is not only a great opportunity to purchase warm gear for your family but also a wonderful gift that carries warmth, safety, and fun.

This holiday season, let EKOUAER and Arshiner’s teddy bear family series wrap your home in warmth. Together with your beloved family, twirl into a season filled with laughter and warmth under the cute guardianship.

For more information, please visit the EKOUAER and the Arshiner.

EKOUAER

Dana Li

pr@ekouaer.com

New York, US

https://ekouaer.com/

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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Press Release

ScriptureWallArt.co Releases New Christian Wall Art Collection

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ScriptureWallArt.co has launched a new collection of Christian wall art designed to bring comfort, encouragement, and scripture into everyday spaces. The brand aims to offer meaningful decor that helps individuals and families keep their faith present throughout the day.

Tennessee, United States, 12th Dec 2025ScriptureWallArt.co announced the launch of its newest collection of Christian wall art created to help individuals and families bring faith-centered beauty into their homes. The shop offers a wide selection of hand-designed prints that turn uplifting verses and faith messages into meaningful decor for living rooms, bedrooms, offices, and prayer corners.

The brand started as a small creative project focused on sharing encouraging scripture designs online. After receiving steady interest from followers seeking printed artwork for their homes, the team founded ScriptureWallArt.co to make their faith-inspired pieces accessible to a wider audience.

Each design is crafted by in-house artists using soft, modern visuals paired with timeless scripture to offer encouragement throughout the day. New pieces are added regularly, giving customers fresh options to reflect their personal faith and style.

All prints are produced using high-quality materials and printed within the USA to ensure fast delivery and consistent craftsmanship. Early customers have shared positive feedback noting how the art adds warmth, peace, and a sense of grounding to their spaces.

“Our goal is simple — to create artwork that brings God’s Word into the moments where people need comfort and hope the most,” said Hannah Cole, press contact at ScriptureWallArt.co. “These designs are meant to be gentle reminders of faith that people can see and feel throughout their day.”

About ScriptureWallArt.co

ScriptureWallArt.co creates meaningful Christian wall art designed to share encouragement and keep God’s Word present in everyday life. Each piece is thoughtfully illustrated by a team of artists dedicated to faith-inspired storytelling. What began as a small design project has grown into a trusted source for scripture-based home decor loved by customers across the United States.

Media Contact

Organization: ScriptureWallArt.Co

Contact Person: Hannah Cole

Website: https://scripturewallart.co/

Email: Send Email

State: Tennessee

Country:United States

Release id:38924

The post ScriptureWallArt.co Releases New Christian Wall Art Collection appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Press Release

Is Decentralized Payment the Next Global Trend

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Thailand, 12th Dec 2025 – As blockchain infrastructure matures, payments are gradually becoming the application scenario with the closest connection to real-world demand.

1. Payments: The Key Real-World Breakthrough for Blockchain

Over the past decade, the blockchain industry has gone through multiple narrative cycles—from crypto assets, to DeFi (Decentralized Finance), to RWA (Real-World Assets).

Yet regardless of how technology evolves, the core mission of blockchain has always revolved around “the transfer and verification of value.”

And in the real world, the most frequent and universal form of value transfer is—payments.

Traditional payment systems have long been dominated by banks, card networks, and centralized clearing institutions.

Cross-border remittances still carry an average cost of 3%–6%, with settlement times ranging from hours to several days.

Against this backdrop, decentralized payment solutions have emerged.

These systems aim to reduce settlement costs, accelerate speed, and eliminate systemic reliance on centralized intermediaries through blockchain-based infrastructures.

2. The Core Logic of Decentralized Payments:

A Redesign of the Trust Structure**

“Decentralized payments” are not designed to overthrow traditional finance.

Instead, they represent a reengineering of trust mechanisms.

In traditional systems, payments rely on banks or clearing houses as centralized trust providers.

In decentralized systems, trust is derived from smart contracts, distributed consensus, and verifiable ledgers.

This leads to several structural advantages:

  • Instant Settlement: Transactions are finalized on-chain within seconds.
  • On-Chain Transparency: Every transfer is traceable and tamper-proof.
  • Self-Custody: Users maintain full control of their assets without third-party custodians.
  • Global Interoperability: Stablecoins enable borderless settlement without currency friction.

With the rapid adoption of stablecoins such as USDT and USDC, volatility risks have significantly reduced, enabling crypto-based payments to transition from theoretical models to scalable real-world solutions.

3. Converging Signals: Policy Shifts + Technological Maturity

Since 2024, global financial regulators have become increasingly open to stablecoins and crypto payment frameworks:

  • Singapore & Hong Kong: Released stablecoin issuance and custody regulatory frameworks.
  • Thailand, Vietnam, the Philippines, Indonesia: Opened pilot programs allowing merchants to accept USDT/USDC.
  • EU (MiCA) & UAE (VARA): Advancing compliant digital asset settlement models.
  • United States: Major payment giants like PayPal and Visa have launched stablecoin settlement networks.

At the same time, the TPS capacity of high-performance chains like TRON, BSC, Solana, and XRPL has reached levels capable of supporting mass-scale payments.

Together, these developments signal that decentralized payments have moved from ideological possibility to infrastructure-level inevitability.

4. Market Demand Is Already Taking Shape:

Three Emerging Paths of Decentralized Payments

The global financial system is undergoing structural migration—

Traditional clearing networks and blockchain-based settlement layers are beginning to coexist.

In cross-border transfers, freelancer payments, supply chain settlements, and digital asset payrolls, decentralized payments are transitioning from concept to reality.

The 2025 Geography of Crypto Report notes that between July 2022 and June 2025:

  • APAC’s on-chain value received grew 69% year-over-year.
  • Sub-Saharan Africa grew 52%.
  • MENA (Middle East & North Africa) grew 33%.

Against this backdrop, three representative models have gained industry-wide attention:

Web2.5 Merchant Payment Model: PWC (PayWithCrypto)

PWC focuses on converting on-chain assets into real-world spending power.

With its dual architecture—SuperApp + DApp:

  • Users make QR payments using stablecoins (e.g., USDT).
  • Merchants receive instant settlement in local fiat currency.
  • Smart contracts automate fee calculation and value distribution.

This structure balances compliance, transparency, and scalability.

As of 2025, PWC has deployed access to over 34 million merchants across Vietnam, Thailand, the Philippines, and Indonesia—

making it one of Southeast Asia’s largest decentralized payment networks.

Exchange Ecosystem Extension: Bitget Pay

Bitget, a top global exchange, is extending its ecosystem from “trading” to “payment” via Bitget Pay.

Unlike PWC’s focus on real-world merchant networks, Bitget Pay:

  • Leverages its existing exchange users,
  • Allows direct crypto transfers, recharges, and internal settlements,
  • Operates within a secure centralized custody environment.

Its advantage lies in:

  • No need for external wallets, bridges, or tools,
  • High asset safety via institutional-grade custody,
  • Seamless integration with traditional finance.

Bitget Pay represents the exchange-driven path toward real-world crypto utility.

Decentralized Credit & Liquidity Layer: Huma Finance

Huma Finance approaches payments from a credit and cash-flow infrastructure perspective.

The protocol enables businesses and individuals to build blockchain-based credit models linked to real-world revenues, using crypto assets as collateral.

Huma allows enterprises to manage invoices, payroll, and receivables on-chain—forming a liquidity backbone for decentralized payment systems.

Its partnerships with Circle and Visa signal tightening integration between Web3 finance and traditional payments infrastructure.

Structured Comparison of the Three Models

Model Type

Representative Project

Core Logic

Strengths

Web2.5 Merchant Payment PWC (PayWithCrypto) On-chain settlement + fiat conversion Largest merchant footprint, real-world usability
Exchange Ecosystem Payment Bitget Pay Internal asset transfers within exchange Massive user base, strong custodial security
Decentralized Credit Layer Huma Finance On-chain cash-flow & credit infrastructure Enables liquidity; integrates with traditional finance

Although each follows a different path, their shared goal is clear:

to make blockchain the foundational infrastructure of real-world payments.

5. Industry Impact: Payments Will Become the Structural Engine of Web3

The core value of decentralized payments lies in their self-sustaining economic cycle.

Unlike speculative crypto markets, payment growth is based on real transaction activity.

Once large-scale payment volume forms, tokenomics can naturally develop into a closed-loop economy through:

  • Stablecoins as settlement mediums,
  • Native tokens for incentives and governance,
  • Merchant networks generating continuous volume,
  • On-chain data underpinning credit and asset innovation.

This structure provides Web3 with verifiable economic fundamentals—

something the industry has long lacked.

6. Conclusion: Trends Do Not Explode—They Evolve

The rise of decentralized payments will not instantly replace traditional finance.

It is a gradual structural migration

from experimental technology to a fundamental layer of global payment infrastructure.

When people begin paying with stablecoins,

when merchants receive funds directly in fiat or via DApp,

when companies settle salaries and invoices on-chain—

decentralized payment will no longer be a trend, but a new global standard.

PWC, Bitget Pay, and Huma Finance each represent distinct yet complementary pathways leading toward the same vision:

A payment network that is more transparent, more efficient, and more inclusive.

The future of blockchain is not only about financial innovation—

it is about enabling value to move as freely as information.

Media Contact

Organization: PWCT Co. Ltd

Contact Person: Spencer Yong

Website: https://paywithcrypto.io/

Email: Send Email

Country:Thailand

Release id:38937

The post Is Decentralized Payment the Next Global Trend appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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