Press Release
Nebula Brands – China’s first Amazon aggregator joins race with Thrasio
Traditional brick & mortar stores have been struggling for over a year since the beginning of COVID. Companies that sell primarily unbranded, well-reviewed products on Amazon marketplace are being bought by businesses created just to consolidate those Amazon sellers. These well-funded acquirers are called Amazon Aggregators and are committed to acquiring Amazon brands, conducting brand integration and helping portfolios achieve growth at a global scale.
China is the most prominent supplier of Amazon sellers. Up till now, 63% of Amazon’s top sellers are from China, and a third of them are in Shenzhen. In 2019, Nebula Brands was established in Shenzhen. Starting from a cross-border e-commerce fintech platform, Nebula has accumulated a deep understanding of Amazon’s business model based on its strong data processing and modelling capabilities. In 2020, Nebula launched the third-party brand acquisition business and is the first Chinese company to use the “Aggregation + Operation” model to conduct brand acquisition on Amazon.
“Nebula has a multinational management team with global vision and China-specific country knowledge. On day one, our strategy formulates around making Chinese brands on Amazon go international. We follow up closely with the needs of overseas consumers and leverage China’s supply chain advantages to tap the huge global consumer goods market.” Says William Wang, co-founder of Nebula Brands.
In January, Thrasio, a brand acquirer from the United States, announced its entry into China. Despite being well-capitalised and coming to China with strong momentum, overseas brand aggregators need to solve some big challenges. Identifying compliant and high-quality targets from thousands of native Chinese shops operating in a China-specific way would be a headache for any western business. Also, negotiating with smart Chinese businessmen and convincing them to sell the business would take more than a few phone calls from head offices across the Atlantic.
In the view of Nebula Brands, local knowledge is as important as the global perspective. It is critical to understand the mentality of Chinese sellers and establish an efficient local supply chain to accommodate and consolidate each business. Capital would accelerate the acquisition process but building a tailored ecosystem based on Amazon and China would be a threshold for any foreign business.
Nebula’s cross border supply chain finance business help banks analyse the cash flow of Amazon businesses. The team has a strong data team consists of veterans from reputable banks and tech firms. Empowered by data analytics, the investment team can value the business value of a potential seller within 24 hours.
“Sellers are our strategic partners. We appreciate their sector knowledge and they love speaking with us. It’s like having a good friend who can offer help any time. They want to hear our opinion and we are happy to share the growth with friends.” Says William Wang.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Tel Aviv–Jaffa business leader Said Abulafia shares lessons from a historic Arab family-owned bakery that has served customers for nearly 150 years.
Tel Aviv–jaffa, Israel, 22nd July 2026, ZEX PR WIRE— Most businesses do not make it to ten years. According to the U.S. Bureau of Labor Statistics, only 34.7% of private-sector establishments born in 2013 were still operating in 2023. Family businesses face another challenge: only about 30% transition to the second generation, and roughly 12% remain viable into the third.
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That makes Abulafia Bakery’s history unusual. Founded in Jaffa in 1879, the historic Arab family-owned bakery has operated for nearly 150 years through political change, economic pressure, shifting customer habits, and several generations of family leadership.
Said Abulafia believes the bakery’s long history offers practical lessons for modern businesses trying to survive.
“When people hear that the bakery started in 1879, they think about history,” says Abulafia. “I think about responsibility. Every generation had to make decisions that kept the business alive. That is the real lesson.”
Longevity Starts With Trust
For Abulafia, the bakery’s staying power begins with customer trust. Customers return because they know what to expect. They recognize the product, the place, and the experience.
Modern businesses often focus on attention. Abulafia believes trust matters more.
“A customer who comes once is important,” he says. “A customer who comes back with their children or grandchildren tells you something much deeper. It means the business became part of their routine.”
That kind of loyalty is not built by a single strong campaign. It is built through years of consistency.
Consistency Is Not Old-Fashioned
In a fast-moving business environment, consistency can sound plain. Abulafia sees it differently.
For a bakery, consistency is operational. Ingredients must be reliable. Production has to stay controlled. Service has to feel familiar. Small changes are noticed quickly.
“If something changes in the product, regular customers know,” he says. “They may not explain it in technical terms, but they feel it. That is why consistency is not just a nice idea. It is part of the business model.”
Adaptation Without Losing Identity
Abulafia says one of the biggest challenges for heritage businesses is knowing what to change and what to protect.
A business founded in 1879 cannot operate exactly as it did in earlier generations. Costs change. Customer behavior changes. Competition changes. Operations must improve.
At the same time, moving too far from the core identity can weaken what has kept the business going.
“You have to modernize carefully,” says Abulafia. “If you change everything, you lose the reason people trusted you. If you change nothing, you fall behind. The work is finding the line between the two.”
What Modern Businesses Can Learn
Abulafia believes the bakery’s history offers several lessons that extend beyond hospitality.
First, businesses need a clear core. They should understand what customers return for and protect it.
Second, growth should not come before stability. A weak system becomes harder to manage as it expands.
Third, businesses should listen to repeat customers. Long-term customers often notice operational problems before leadership does.
“People talk a lot about innovation,” he says. “But sometimes the best information comes from a customer who has been coming to you for 20 years and notices when something feels different.”
Pressure Reveals Weakness
The bakery has faced many periods of uncertainty, including the COVID-19 pandemic, supply disruptions, rising costs, and fluctuating demand. Abulafia says those periods forced the business to simplify and strengthen its systems.
“When conditions are easy, you can ignore problems,” he says. “When pressure comes, every weakness becomes visible. That is when you either fix the system or keep repeating the same mistakes.”
For Abulafia, pressure is not only a challenge. It is a test of how well a business is built.
A Call to Study Businesses That Last
Abulafia encourages entrepreneurs, operators, and family business owners to study long-running businesses, not only fast-growing ones.
Many modern business stories focus on rapid scale. Abulafia believes there is equal value in studying enduring companies.
“A business that lasts for generations has already answered questions many newer businesses are still trying to solve,” he says. “How do you keep trust? How do you adapt? How do you stay useful to people over time?”
Call to Action
Abulafia encourages business owners to take practical steps:
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Identify what customers truly return for
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Protect the parts of the business that create trust
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Make changes gradually and measure the impact
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Listen closely to long-term customers
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Build operations that can survive difficult periods
“Longevity is not one big decision,” he says. “It is many small decisions made well over time.”
About Said Abulafia
Said Abulafia is a Tel Aviv–Jaffa-based business leader involved with Abulafia Bakery, a historic Arab family-owned bakery established in Jaffa in 1879. His work focuses on preserving the bakery’s legacy while adapting operations for modern customers, changing markets, and long-term continuity.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
New York City, NY, USA, July 22nd, 2026, FinanceWire
Knot, the leading merchant connectivity platform, has announced its partnership with RBC, Canada’s largest bank, to make RBC cards the default payment method for millions of cardholders wherever they spend. Using Knot’s CardSwitcher, RBC cardholders can set their RBC card as the saved payment method at their favorite merchants directly from the RBC mobile app, without manually entering card details. The partnership marks Knot’s first expansion beyond the United States.
Keeping RBC Top of Wallet
One of the hardest moments in payments is the first one. When a cardholder gets a new RBC card, putting it to use means hunting down every merchant where a card is already saved and updating each one by hand, so a new card often sits idle for weeks before it sees real spend. The partnership removes that friction. From the RBC app, cardholders add their RBC card to their preferred merchants in a few taps and set it as the saved payment method at the places they already spend, from the day the card is in hand.
For RBC, that means a card that goes to work immediately instead of waiting to be activated across a cardholder’s everyday spend. Placing the card as the default at the merchants cardholders use most keeps it top of wallet, turning a new RBC card from an occasional choice into a go-to payment method from the start and driving repeat spend and deeper loyalty to RBC.
Expanding into Canada with the Country’s Largest Bank
For years, Knot has built the merchant connectivity layer across the United States, linking the people, financial institutions, and merchants behind everyday spend. RBC is where that infrastructure goes international for the first time. Canada is Knot’s first market beyond the U.S., and launching it with the country’s largest bank sets the standard for every market that follows.
RBC did not become Canada’s largest bank by standing still. They move early, they invest in their clients, and they push the industry forward. That is exactly the kind of partner Knot wants to build alongside, and the reason RBC is the right first step into a new market. Bringing CardSwitcher to Canadian cardholders is the start of a longer roadmap, both for what Knot and RBC build together and for where Knot goes next.
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Its success comes from the 101,000+ employees who leverage their imaginations and insights to bring the company’s vision, values, and strategy to life so it can help its clients thrive and communities prosper. As Canada’s biggest bank, and one of the largest in the world based on market capitalization, RBC has a diversified business model with a focus on innovation and providing exceptional experiences to its more than 19 million clients in Canada, the U.S., and 27 other countries. Learn more at rbc.com.
About Knot
Knot is the leading merchant connectivity platform, simplifying how consumers, merchants, and financial institutions interact. CardSwitcher is the foundation of Knot’s product suite, letting users update and manage card-on-file payments across hundreds of merchants. Building on the same connectivity infrastructure, TransactionLink delivers SKU-level transaction data, and SubManager gives users a single place to view and manage their subscriptions. By removing friction at every step, Knot helps financial institutions grow engagement, loyalty, and spend.
Users can learn more at KnotAPI.com and connect with Knot on X (@KnotAPIs) and LinkedIn (LinkedIn.com/company/KnotAPI).
Contact
Head of Growth
Jose Del Real
Knot
press@knotapi.com
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
New York City, USA, July 22nd, 2026, FinanceWire
RedotPay, a global stablecoin-based payment fintech, today announced it has been named to CNBC’s World’s Top Fintech Companies 2026 list, in the Payments category. RedotPay’s inclusion in the prestigious list reflects the growth of the company, which is the global leader in stablecoin consumer payments by volume and has over eight million users.
The list is compiled independently by CNBC and Statista, based on the past year’s performance data. Now in its fourth edition, the list honors 500 companies across nine market segments — Payments, Wealth Technology, Neobanking, Alternative Financing, Digital Assets, Enterprise Fintech, Insurtech, Regtech, and Others. For each segment, performance indicators and other metrics were used to evaluate and select companies for inclusion on the list.
“We’re honored to be recognized as a leading payments fintech company by CNBC and Statista. Stablecoin-powered payments are quickly becoming trusted by millions around the world, especially among those who don’t have reliable access to traditional banking infrastructure. We remain focused on making everyday stablecoin payments accessible to many more around the world,” said Michael Gao, CEO and Co-Founder of RedotPay.
The recognition reflects RedotPay’s continued focus on making stablecoin payments accessible, reliable, and compliant for customers and businesses globally. The company recently surpassed $1bn in monthly total payment volume. Its investors include Goodwater, Galaxy, Pantera, and Lightspeed.
About RedotPay
RedotPay is a global stablecoin-based payment fintech that integrates blockchain solutions with traditional banking and finance infrastructure. Our intuitive platform empowers millions around the world to spend and send digital assets, ensuring faster, more accessible and inclusive financial services. RedotPay advances financial inclusion for the unbanked and supports crypto enthusiasts, driving global adoption of secure and flexible stablecoin-powered financial solutions to bring crypto to real life. For more information, visit www.redotpay.com.
Contact
RedotPay
press@redotpay.com
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Said Abulafia on What a Bakery Founded in 1879 Can Teach Modern Businesses
Knot Expands into Canada, Partnering with RBC, the Country’s Largest Bank
RedotPay Recognized as One of the World’s Top Fintech Companies by CNBC
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