Press Release
Nebula Brands – China’s first Amazon aggregator joins race with Thrasio
Traditional brick & mortar stores have been struggling for over a year since the beginning of COVID. Companies that sell primarily unbranded, well-reviewed products on Amazon marketplace are being bought by businesses created just to consolidate those Amazon sellers. These well-funded acquirers are called Amazon Aggregators and are committed to acquiring Amazon brands, conducting brand integration and helping portfolios achieve growth at a global scale.
China is the most prominent supplier of Amazon sellers. Up till now, 63% of Amazon’s top sellers are from China, and a third of them are in Shenzhen. In 2019, Nebula Brands was established in Shenzhen. Starting from a cross-border e-commerce fintech platform, Nebula has accumulated a deep understanding of Amazon’s business model based on its strong data processing and modelling capabilities. In 2020, Nebula launched the third-party brand acquisition business and is the first Chinese company to use the “Aggregation + Operation” model to conduct brand acquisition on Amazon.
“Nebula has a multinational management team with global vision and China-specific country knowledge. On day one, our strategy formulates around making Chinese brands on Amazon go international. We follow up closely with the needs of overseas consumers and leverage China’s supply chain advantages to tap the huge global consumer goods market.” Says William Wang, co-founder of Nebula Brands.
In January, Thrasio, a brand acquirer from the United States, announced its entry into China. Despite being well-capitalised and coming to China with strong momentum, overseas brand aggregators need to solve some big challenges. Identifying compliant and high-quality targets from thousands of native Chinese shops operating in a China-specific way would be a headache for any western business. Also, negotiating with smart Chinese businessmen and convincing them to sell the business would take more than a few phone calls from head offices across the Atlantic.
In the view of Nebula Brands, local knowledge is as important as the global perspective. It is critical to understand the mentality of Chinese sellers and establish an efficient local supply chain to accommodate and consolidate each business. Capital would accelerate the acquisition process but building a tailored ecosystem based on Amazon and China would be a threshold for any foreign business.
Nebula’s cross border supply chain finance business help banks analyse the cash flow of Amazon businesses. The team has a strong data team consists of veterans from reputable banks and tech firms. Empowered by data analytics, the investment team can value the business value of a potential seller within 24 hours.
“Sellers are our strategic partners. We appreciate their sector knowledge and they love speaking with us. It’s like having a good friend who can offer help any time. They want to hear our opinion and we are happy to share the growth with friends.” Says William Wang.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Lianlian DigiTech at Money20-20 Europe Exploring the AI-Driven Global Payments Ecosystem
China, 6th Jun 2026 – From June 3 to 5, Money20/20 Europe, a major global fintech event, was held in Amsterdam, the Netherlands. As a representative company in China’s digital payments sector, Lianlian DigiTechwas invited to appear at the Zhejiang Pavilion and deliver an on-site presentation, becoming one of the featured payment companies at the event. This showcased the innovation strength and industry influence of Chinese fintech companies in global development.

As a leading AI-driven digital payment service provider in China, Lianlian DigiTech, guided by its “AI-native + globalization” strategy, engaged in in-depth exchanges with global industry partners on topics including cross-border payment technology innovation, global payment network collaboration, and ecosystem co-building. The company also focused on exploring the innovative applications of AI technology in payment efficiency optimization, intelligent risk control, and cross-border business scenarios. Leveraging the deep integration of digital payments and intelligent technologies, Lianlian DigiTech is accelerating the construction of new global intelligent financial infrastructure, helping enterprises achieve more efficient and intelligent global fund connectivity.
According to available information, Lianlian DigiTech was founded in 2009 and was listed on the Main Board of the Hong Kong Stock Exchange in 2024 (2598.HK). It is a leading cross-border payment service provider in China. Backed by 68 global payment licenses and related qualifications, Lianlian has established a cross-border payment network covering more than 100 countries and regions worldwide, serving over 10.4 million customers globally.
Europe is a key pillar of Lianlian’s global expansion strategy. In recent years, Lianlian has continued to strengthen its localized capabilities in Europe, establishing local operations teams and obtaining the necessary licenses, including an Authorized Payment Institution (API) license in the United Kingdom and an Electronic Money Institution (EMI) license in Luxembourg.
Of particular significance is the EMI license granted by the Luxembourg Commission de Surveillance du Secteur Financier (CSSF), which extends service coverage across the European Economic Area (EEA), encompassing 27 EU member states as well as Norway, Iceland, and Liechtenstein. This further unlocks one-stop payment capabilities across the region.
The license supports electronic money issuance, cross-border payments, fund settlement, and multi-currency operations. It also provides a solid foundation for Lianlian to connect markets across Europe under a unified service standard and to serve cross-border e-commerce and international trade businesses throughout the region.
Building on its continuously strengthening compliance capabilities, Lianlian DigiTech is further accelerating the expansion of its business network across Europe. Leveraging its licensing framework, technological capabilities, and partner network, LianLian Europe is committed to providing local customers with efficient, secure, and compliant cross-border payment and fintech services, helping merchants and businesses expand globally with greater speed and confidence.
Currently, Lianlian has established official partnerships with multiple European cross-border e-commerce platforms and continues to enhance its local collection and payment service capabilities across the region. Taking TikTok Shop Europe local stores as an example, Lianlian has fully launched its EUR collection service, supporting unified euro account collections for sellers in Spain, Germany, Italy, France, and Ireland. This provides cross-border merchants with a more convenient, efficient, and cost-effective collection experience.
Through its long-term global expansion efforts, Lianlian has gradually established compliance capabilities as its core foundational strength. Building on this foundation, the company continues to integrate AI capabilities, driving its evolution from a payment service provider to an AI-native financial infrastructure provider. By doing so, Lianlian delivers efficient, secure, and compliant fund solutions to support businesses in their global growth.
Lianlian DigiTech stated that its participation in Money20/20 Europe represents an important opportunity to deepen local connections in Europe and engage with global industry resources. Leveraging the summit platform, Lianlian will further strengthen collaboration channels with European and global technology innovators and industry partners, while fostering industry dialogue on the future of cross-border payment services in the AI era.
Looking ahead, Lianlian will continue to advance its “AI-native + globalization” strategy, further enhancing its localized, intelligent, and compliance-driven fintech service capabilities. The company remains committed to helping more cross-border businesses build efficient global fund connectivity, supporting enterprises as they deepen their presence in the European market and expand their global growth opportunities, while working alongside partners worldwide to drive the next stage of digital transformation in global cross-border trade.
Media Contact
Organization: LianLian
Contact Person: LianLian PR Department
Website: https://www.lianlian.com/
Email: Send Email
Country:China
Release id:45789
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About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Therrian Fontenot Advocates for Discipline and Youth Structure Through Sport
Florida, USA, Jun 06, 2026, ZEX PR WIRE — Former football athlete Therrian Fontenot is speaking out about the importance of discipline, mentorship and structured environments for young people, drawing from his own journey from Louisiana to Los Angeles and eventually to collegiate and professional football.
Fontenot, who earned a full scholarship to Fresno State after standing out at Leuzinger High School in Los Angeles, says organised sports helped shape his mindset and gave him direction during critical years of his life.
“Football gave me structure early,” Fontenot says. “It taught me accountability, consistency and how to stay focused on long-term goals.”
His message comes as youth participation in organised sports continues to decline across the United States. According to data from the Aspen Institute’s Project Play initiative, fewer than 40 per cent of children between ages 6 and 12 regularly participate in team sports. Research has also shown that structured extracurricular activities can improve academic performance, social development and long-term confidence in young people.
Fontenot believes those lessons extend far beyond athletics.
“Sports teach you how to work with people, how to deal with pressure and how to stay disciplined even when things get difficult,” he says. “Those are life skills, not just football skills.”
After attending Fresno State, Fontenot left college early to pursue a professional football career. Although his time playing professionally was relatively short, he says the experience reinforced the importance of preparation and resilience.
“At that level, everybody has talent,” Fontenot explains. “The difference comes from mindset, discipline and preparation.”
Today, Fontenot continues to focus on fitness, weight training and personal development while building Help2Others, an early-stage charitable initiative centred on encouragement, growth and community support.
“I want to create something positive that helps people stay motivated,” he says. “A lot of people just need direction and support.”
According to the National Alliance for Youth Sports, around 70 per cent of children stop playing organised sports by age 13, often due to pressure, burnout or lack of access. Fontenot believes communities can help change that by creating more supportive environments for young people.
“Not everybody grows up with strong structure around them,” he says. “Sometimes having the right coach, mentor or environment can completely change somebody’s path.”
Fontenot is encouraging individuals and families to focus on practical ways to support discipline and personal growth in everyday life, including:
-
Encouraging consistent routines and healthy habits
-
Supporting local youth sports and mentorship programmes
-
Promoting teamwork, accountability and resilience
-
Staying physically active and mentally focused
-
Leading by example through actions and consistency
“You don’t have to do something huge to make a difference,” Fontenot says. “Sometimes it starts with simply showing up, staying disciplined and helping somebody stay encouraged.”
As he continues building the next chapter of his life, Fontenot says the lessons from football still guide him every day.
“The biggest thing I learned is that growth takes work,” he says. “You keep showing up, keep improving and keep moving forward.”
To read the full interview, visit the website here.
About Therrian Fontenot
Therrian Fontenot is a former football athlete born in Louisiana and raised in Los Angeles, California. He graduated from Leuzinger High School in 2000 before earning a full football scholarship to Fresno State and later pursuing a professional football career. Today, he focuses on fitness, personal development and building his charitable initiative, Help2Others, centred on encouragement, discipline and community support.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Therrian Fontenot Advocates for Discipline and Youth Structure Through Sport
Florida, USA, Jun 06, 2026, ZEX PR WIRE — Former football athlete Therrian Fontenot is speaking out about the importance of discipline, mentorship and structured environments for young people, drawing from his own journey from Louisiana to Los Angeles and eventually to collegiate and professional football.
Fontenot, who earned a full scholarship to Fresno State after standing out at Leuzinger High School in Los Angeles, says organised sports helped shape his mindset and gave him direction during critical years of his life.
“Football gave me structure early,” Fontenot says. “It taught me accountability, consistency and how to stay focused on long-term goals.”
His message comes as youth participation in organised sports continues to decline across the United States. According to data from the Aspen Institute’s Project Play initiative, fewer than 40 per cent of children between ages 6 and 12 regularly participate in team sports. Research has also shown that structured extracurricular activities can improve academic performance, social development and long-term confidence in young people.
Fontenot believes those lessons extend far beyond athletics.
“Sports teach you how to work with people, how to deal with pressure and how to stay disciplined even when things get difficult,” he says. “Those are life skills, not just football skills.”
After attending Fresno State, Fontenot left college early to pursue a professional football career. Although his time playing professionally was relatively short, he says the experience reinforced the importance of preparation and resilience.
“At that level, everybody has talent,” Fontenot explains. “The difference comes from mindset, discipline and preparation.”
Today, Fontenot continues to focus on fitness, weight training and personal development while building Help2Others, an early-stage charitable initiative centred on encouragement, growth and community support.
“I want to create something positive that helps people stay motivated,” he says. “A lot of people just need direction and support.”
According to the National Alliance for Youth Sports, around 70 per cent of children stop playing organised sports by age 13, often due to pressure, burnout or lack of access. Fontenot believes communities can help change that by creating more supportive environments for young people.
“Not everybody grows up with strong structure around them,” he says. “Sometimes having the right coach, mentor or environment can completely change somebody’s path.”
Fontenot is encouraging individuals and families to focus on practical ways to support discipline and personal growth in everyday life, including:
-
Encouraging consistent routines and healthy habits
-
Supporting local youth sports and mentorship programmes
-
Promoting teamwork, accountability and resilience
-
Staying physically active and mentally focused
-
Leading by example through actions and consistency
“You don’t have to do something huge to make a difference,” Fontenot says. “Sometimes it starts with simply showing up, staying disciplined and helping somebody stay encouraged.”
As he continues building the next chapter of his life, Fontenot says the lessons from football still guide him every day.
“The biggest thing I learned is that growth takes work,” he says. “You keep showing up, keep improving and keep moving forward.”
To read the full interview, visit the website here.
About Therrian Fontenot
Therrian Fontenot is a former football athlete born in Louisiana and raised in Los Angeles, California. He graduated from Leuzinger High School in 2000 before earning a full football scholarship to Fresno State and later pursuing a professional football career. Today, he focuses on fitness, personal development and building his charitable initiative, Help2Others, centred on encouragement, discipline and community support.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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