Press Release
My Instore Radio Analysis Reveals US Businesses Split on Christmas Music Start Date
Platform data shows half begin holiday programming on Black Friday while timing preferences vary significantly across international markets
Billund, Denmark, 27th Nov 2025 – My Instore Radio, a global provider of music for business, today released analysis of customer scheduling data revealing that US businesses remain evenly divided on when to begin Christmas music, with approximately 50% starting on Black Friday and 50% beginning the day after Thanksgiving.
The analysis, drawn from thousands of retail, restaurant, and hospitality locations across more than 50 countries, highlights a persistent challenge facing business owners each November as they balance customer expectations, staff satisfaction, and brand atmosphere during the crucial holiday season that can generate up to 30% of annual retail sales, according to industry data.

“Every November, business owners face the same question: when is the right time to start Christmas music?” says Søren Klausen, CEO and founder of My Instore Radio.
“Our customer data shows there’s no universal answer. The decision depends on business type, customer demographics, and regional expectations. What matters most is having the control to implement your strategy consistently.”
Regional Variations Show Cultural Differences
While US businesses show an even split between Black Friday and post-Thanksgiving timing, My Instore Radio’s international customer base demonstrates significantly different patterns. British businesses typically wait until December 1st. A Rimmers Music survey revealed that 49% of Britons believe Christmas songs should be played from December 1st, though 20% are comfortable with an earlier start.
Spotify’s global streaming data shows that most countries officially enter the Christmas music season when holiday streams exceed 2% of all listening, typically occurring around November 1st. However, regional variations are significant, with the Philippines starting as early as September while Argentina and Uruguay wait until Christmas Day itself.
My Instore Radio’s scheduling data reveals that retail stores typically begin earlier than restaurants and hotels, with shopping environments starting holiday music an average of 10-14 days before food service and hospitality venues.
Automated Scheduling Prevents Common Timing Mistakes
My Instore Radio’s platform addresses the timing challenge through automated seasonal scheduling that allows businesses to plan their entire holiday music strategy in advance. The system enables businesses to set specific start dates for holiday programming and automatically revert to regular music profiles on predetermined dates, preventing the common mistake of extended holiday music running into January.
“The biggest complaint we hear isn’t about when Christmas music starts—it’s about businesses forgetting to turn it off,” explains Klausen.
“Our customers schedule their holiday music to automatically stop on December 25th or 26th, ensuring they don’t start the new year with tired, outdated programming.”
The platform’s scheduling capabilities include gradual implementation options, allowing businesses to begin with mixed holiday content in mid-November and progressively increase the proportion of seasonal music leading up to Christmas Day. This graduated approach aligns with major retailer practices.
Staff Fatigue Drives Demand for Variety
Analysis of customer preferences reveals that playlist variety matters more than start timing for long-term satisfaction. Clinical psychologist Linda Blair warns that playing Christmas music too early in the season can trigger stress and feelings of being trapped, as reported by CBS News. The concern becomes particularly acute for employees who experience holiday playlists for entire shifts rather than brief customer visits.
My Instore Radio’s dynamic playlist generation creates fresh daily programming without repetition, addressing research from Western Washington University showing that even favorite songs become intrusive and unpleasant when they repeat involuntarily, as reported in Psychology Today.
“While customers might hear your playlist for 30 minutes, your staff experiences it for entire shifts, day after day,” notes Klausen.
“Our non-repeating playlist system prevents the burnout that happens when the same songs loop continuously for six weeks.”
The platform serves businesses across retail, hospitality, and service industries in more than 50 countries through offices in Denmark, Los Angeles, and Sydney. All services include comprehensive commercial music licensing, eliminating legal concerns associated with consumer streaming platforms not designed for business use.
Businesses planning their holiday music strategy can access free music profiling consultations to determine optimal timing and content selection for their specific market and customer base.
About My Instore Radio
My Instore Radio is a leading provider of comprehensive in-store media solutions including background music for business, overhead messaging, digital signage, and AI-powered voice generation for businesses globally.
Founded in 2011 in Billund, Denmark, the company has expanded to serve thousands of locations across more than 50 countries through offices in Denmark, Los Angeles, and Sydney. My Instore Radio enables businesses to effortlessly manage music, advertisements, and branding across multiple locations through an intuitive web interface, serving clients in retail, hospitality, and other industries worldwide.
Media Contact
Organization: My Instore Radio
Contact Person: Søren Klausen, CEO & Founder
Website: https://myinstoreradio.com/
Email: Send Email
Contact Number: +4570229221
City: Billund
Country:Denmark
Release id:37884
The post My Instore Radio Analysis Reveals US Businesses Split on Christmas Music Start Date appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Nelson Kamwaro Commits to Buying Avocados From Bungoma Farmers as Imara Avocado Factory Expands Regional Partnerships

Kenya, 27th Nov 2025 – Imara Avocado Factory Director Nelson Kamwaro has officially announced the company’s long- term commitment to buy avocados directly from farmers in Bungoma County, signaling a major step toward strengthening market access, stabilizing prices, and empowering growers in one of Kenya’s most promising avocado-producing regions. The announcement follows Imara’s active participation in the recent Bungoma Avocado Industry Engagement Forum, where farmers, cooperatives, county leaders, and agribusiness stakeholders convened to chart the future of the avocado value chain.
Speaking at the event, Elazia Clide said Imara Avocado Factory is ready to create a structured and reliable off-take program that will give Bungoma farmers confidence to invest more in their orchards and improve their production quality. He highlighted that the company’s regional expansion strategy is built on partnerships, transparency, and shared economic benefits between processors and farmers.
“Bungoma farmers have shown enormous potential, commitment, and resilience. Imara Avocado Factory is making a clear, long-term commitment to buy from this region and support farmers with fair pricing, dependable logistics, and guaranteed demand,” Kamwaro said. “Our vision is to strengthen the avocado value chain by ensuring that the people who grow the fruit can earn consistently and sustainably.”
According to Nelson Kamwaro, the company plans to work directly with farmer groups, SACCOs, and community-based organizations to streamline delivery schedules, improve aggregation points, and establish predictable purchasing cycles. Imara also intends to introduce quality-assurance guidelines that will help farmers increase their earnings by reducing post-harvest losses and meeting export-grade oil extraction standards.
The director noted that the company’s larger strategic plan—scaling production lines, expanding cold-chain networks, and improving traceability systems can only work if farmers across regions like Bungoma, Meru, Murang’a, and Nandi are fully integrated into the supply chain.
Elazia, Imara Avocado Factory’s Sales and Project Manager, pushed on the factories commitment and emphasized the company’s intention to build trust and long-standing relationships with farmers in the county.
“Our goal is to create a partnership framework where farmers know that when they produce, Imara will show up every season, every cycle,” Elazia said. “This isn’t a one-off engagement. We plan to
work closely with Bungoma farmers, offer them clear communication, reliable pick-up schedules, and a stable market they can depend on.”
Elazia added that the company saw firsthand the enthusiasm of Bungoma farmers during the avocado event and recognized the need for a buyer who is consistent, organized, and willing to invest in the region’s long-term prosperity. Imara intends to begin structured procurement from Bungoma in the upcoming harvest cycle, with plans to scale the volumes gradually as relationships strengthen.
The commitment aligns with Imara Avocado Factory’s broader mission of becoming one of East Africa’s most farmer-centered and value-driven avocado oil producers. By expanding its sourcing footprint into Bungoma, the company aims not only to increase its production capacity but also to uplift communities through predictable income, agricultural training, and fair market access.
As demand for avocado oil continues to rise globally, Kamwaro emphasized that Kenya’s success depends on building strong, transparent partnerships with farmers. Imara’s new commitment in Bungoma marks a significant step in that direction—and sets the tone for deeper collaborations across the region.
Media Contact
Organization: Imara Avocado Factory
Contact Person: Elazia Clide, Sales
Website: http://www.imaraavocados.com/
Email: Send Email
Contact Number: +254714222111
Country:Kenya
Release id:37972
The post Nelson Kamwaro Commits to Buying Avocados From Bungoma Farmers as Imara Avocado Factory Expands Regional Partnerships appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
SwiftProxy.net Bolsters Cybersecurity Defenses with Anonymous Threat Hunting
Security teams leverage SwiftProxy.net’s residential IP network to proactively investigate cyber threats, track threat actor activity, and analyze malware sources without revealing their organizational identity.
Hong Kong S.A.R., 27th Nov 2025 – In the escalating arms race of cybersecurity, anonymity is a critical asset. SwiftProxy is emerging as a vital tool for security professionals, enabling them to conduct offensive security research and threat hunting from behind the veil of authentic residential IP addresses. This allows corporate security teams to scan for vulnerabilities, infiltrate hacker forums, and track malicious infrastructure without exposing their company’s digital footprint or triggering alerts among adversary groups.
The platform provides a crucial layer of operational security (OPSEC) for these sensitive activities. By routing traffic through SwiftProxyt‘s diverse pool of residential IPs, security analysts can mimic organic internet traffic from various global locations. This makes it exceptionally difficult for threat actors to identify, block, or retaliate against the investigating organization. This method is essential for gathering intelligence on emerging ransomware groups, phishing campaigns, and zero-day exploits directly from the sources where they are advertised and discussed.
Leading SOC (Security Operations Center) teams report that using SwiftProxy has enhanced their proactive threat detection capabilities. “Attribution is a two-way street. While we work to attribute attacks to threat actors, they also try to identify who is hunting them,” explained a Chief Information Security Officer. “SwiftProxy allows our team to gather crucial intelligence on dark web markets and emerging threats while maintaining our anonymity, fundamentally changing our proactive defense posture.
Media Contact
Organization: Mescent Network Inc Limited
Contact Person: Lewis
Website: https://www.swiftproxy.net
Email: Send Email
Contact Number: +8613357729503
Address:ROOM 2205, 655 NATHAN ROAD, KOWLONG, HONG KONG
City: Hong Kong
State: Hong Kong
Country:Hong Kong S.A.R.
Release id:37962
The post SwiftProxy.net Bolsters Cybersecurity Defenses with Anonymous Threat Hunting appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
SwiftProxy Ensures Flawless Global User Experience for Digital Platforms
App developers and streaming services use SwiftProxy to verify content localization, test user interface functionality, and ensure consistent performance across different geographic regions.
Hong Kong S.A.R., 27th Nov 2025 – For global digital platforms, a seamless user experience in every market is non-negotiable. SwiftProxy is becoming the go-to solution for quality assurance (QA) teams at major streaming services, software companies, and gaming platforms to test their products as real users experience them around the world. The service allows them to confirm that localized content is delivered correctly, in-app purchases process accurately, and that geo-specific features function as intended.
The challenge these teams face is that content delivery networks (CDNs) and app stores often serve different versions of an application or website based on the user’s IP address. Without a tool like SwiftProxy, a QA tester in California cannot see the exact same version of an app that a user in Japan or Germany receives. This can lead to undetected bugs, broken localization, and a poor user experience in key international markets, ultimately impacting adoption and revenue.
By providing real residential IPs from target countries, SwiftProxy eliminates this blind spot. “Before integrating SwiftProxy into our QA process, we’d sometimes hear about localization bugs from our users abroad. Now, we catch them before they ever reach production,” shared a QA Lead for a major streaming service. “The ability to instantly view our service from a residential IP in Seoul or São Paulo is invaluable for delivering a truly polished global product.
Media Contact
Organization: Mescent Network Inc Limited
Contact Person: Lewis
Website: https://www.swiftproxy.net
Email: Send Email
Contact Number: +8613357729503
Address:ROOM 2205, 655 NATHAN ROAD, KOWLONG, HONG KONG
City: Hong Kong
State: Hong Kong
Country:Hong Kong S.A.R.
Release id:37963
The post SwiftProxy Ensures Flawless Global User Experience for Digital Platforms appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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