Press Release
Motiwala cultivates an untapped digital gold market in Southeast Asia
Ever since the outbreak of Covid-19, investors worldwide have turned to transfer part of their assets into gold investment to avoid market uncertainties and take advantage of gold’s reliable store of value. Investors have always cited gold as a safe haven when market uncertainties intensify, and the events in 2020 further confirmed the established correlation between gold and market risk levels.
Since January 2020, the gold price has zipped up 25% by the end of the year, even hitting a record high of over $2,000 per ounce at one point for the first time in history.
Along with the growth of demand for gold-related investments, supply grows too. A Dubai-based precious metal supplier known as Motiwala caught sight of the growth in demand and is determined to make use of this opportunity to become a world leader in the precious metal industry.
How Motiwala accumulated sand grain into mountain
Motiwala Jewellers LLC is a certified precious metal refinery, gold processor, bullion manufacturer, and precious metal supplier based in Dubai. Renowned for its complete and diversified rare metal business network, Motiwala Jewellers is one of the top 5 gold merchants globally and one of the largest refineries in the Middle East region.
But Rome wasn’t built in a day. It takes a lot of passion and hard work to build such a spectacular precious metal empire. Its founder, Iqbal Bhai from Pakistan, founded Motiwala 40 years ago and has been in the gold industry since then. He started as a gold and jewellery wholesaler in his home country and later found success when he filed a patent for the international gold market fair in Dubai after discovering its undeveloped gold market.
Through several decades of development, Motiwala Jewellers established subsidiary companies to further diversify the range of services it provides and as an effort to complete its supply chain. It is now the holding company of Motiwala Gold Trading, Motiwala Gold & Precious Stone Industry, Motiwala Gold & Metal Laboratory, Shaheen Exchange.
Since then, the company’s businesses have expanded to cover gold mining, processing, jewellery design, jewellery retail stores, physical gold trading, gold and metal laboratories, precious stones & diamond retail stores, and currency exchange.
With its refinery and an ISO 17025 certified in-house laboratory, Motiwala can produce gold bullion at the finest quality and allow investors to purchase gold bars ranging from 1 gram to 100 grams in size at a competitive price in its physical stores, thus allowing all investors to start investing in gold regardless of their capital size.
Southeast Asia has a bright future as a digital gold haven
The gold market in Asia, Southeast Asia in particular, are underdeveloped, but experts are confident that Southeast Asia has a bright future as a digital gold haven in the near future as Southeast Asia has one of the fastest rates of digital payment adoption and more than 400 million internet users. The strong tech foundations were laid by the appealing regulatory landscape and strong government support that has escalated the growth of innovation and healthy competition in this region.
In response to the year-long pandemic crisis, part of the gold and jewellery retailers in Asia are moving their retail businesses onto the internet to reach online consumers and combat the highly contagious virus simultaneously. With robust governance and regulations, digital gold has been gaining much traction in the Southeast Asia market.
Tapping into Southeast Asia’s growing digital gold landscape
Envisioned to become the world leader for dealers and traders from across the globe and to achieve sustainable quality growth, Motiwala co-founded Moti Investment Capital (MIC) in 2018 to expand its global presence in the capital trading sector. The establishment of MIC will enable investors to achieve low-risk, sustainable returns using Motiwala’s unique set of the gold supply chain.
As the first step to globalize its operation, Motiwala has tapped into Southeast Asian countries, providing a wide array of services to the new countries, including asset management, physical gold trading and more. With Motiwala’s supply chain and diverse line of services, it will allow investors to purchase physical gold even if the investors are located outside of Dubai.
In 2018, member countries in the Association of Southeast Asian Nations (ASEAN) had consumed 309 tonnes of gold, making Southeast Asia the third-largest market for gold in the world. With the combination of rapid digital adoption, the cultural importance of gold in the region, and low expansion costs, it makes Southeast Asia an ideal region as the first step in Motiwala’s globalization.
MOTIWALA announces partnership with BIS
Motiwala has recently announced its partnership with BIS to expand its global presence. BIS Holding is the first of its kind asset management firm to provide unique investment opportunities for investors, allowing clients to have the privilege to participate in the markets like a real corporate level liquidity provider.
“We are excited to partner with BIS,” said Iqbal Bhai, Founder of Motiwala group. “Through this strategic partnership, Motiwala and BIS can form a clear win-win relationship to provide more value to your existing customers. It would also bolster the long-term partnership between Motiwala and BIS as both firms continue to seek opportunities to achieve business expansion.”
Anita Brook
Motiwala Jewellers LLC
Dubai, United Arab Emirates
info@motiwala-uae.com
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About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
The brand holds about 60 percent of the country’s pod system market and around 80 percent of its German shipments are in reusable formats, with four products honoured this year by the German Design Award and the CMF Design Awards
United States, 1st Jun 2026, –
Global vape brand ELFBAR today set out how its German business has shifted toward reusable pod systems over the past several product cycles, following recognition of four of its products by the German Design Award and the International CMF Design Awards in 2026.
The two juries honoured the ELFX Mini, the ELFX 2, the ELFA Master Stein and the ELFA pod system. The group together accounts for a meaningful share of ELFBAR’s German sales. The German Design Award is organised by the German Design Council. The International CMF Design Awards evaluates excellence in colour, material and finish. ELFA Master Stein and ELFX Mini are now available in Germany.
What the data shows
According to internal company data, ELFBAR holds about 60 percent of the German pod system category. That makes it the largest player in the country’s largest vape submarket. Prefilled and refillable products — the ELFX and ELFA pod systems and the ELFLIQ e-liquid range — make up roughly 80 percent of the company’s shipments to Germany. Single-use formats, once a defining part of the category, no longer drive the brand’s German business.
The product mix has shifted gradually rather than overnight. The change reflects deliberate prioritisation inside the company: ELFBAR has steadily reduced the share of single-use formats in its German offer and reinvested behind devices that can be refilled, recharged and serviced over a longer life.
Design language
The shift toward reusable formats has been accompanied by a change in how ELFBAR’s products look and feel. The ELFX and ELFA series — including the four products honoured this year — share a quieter design vocabulary than the bright single-use silhouettes that defined the category’s earliest growth. Colour palettes are subdued. Casings are contoured for one-handed use. Materials are selected for grip and longevity. Branding is small.
“Good design should feel confident, not loud,” said Becky Liu, Head of Industrial Design at ELFBAR. “With ELFX and ELFA, we focus on a clean-cut form, precision, and a calm material touch-feel to bring an elegant and intuitive user experience.”
That visual approach has now been independently endorsed. The German Design Award named the ELFX Mini and the ELFA Master Stein as 2026 winners. The CMF Design Awards recognised both the ELFA Master Stein and the ELFX 2. The combined recognition applies standards normally used to assess mainstream consumer electronics to a category that has historically been judged on different terms.
The reusable approach in practice
ELFBAR describes its reusable design approach in three working principles, drawn from how the products are engineered and sold rather than from marketing language.
The first is that components are designed to be replaceable. Pods, cartridges and, in some models, batteries can be exchanged so that the body of the device stays in use beyond the life of any single consumable.
The second is that everyday friction is engineered out of the product. Visible e-liquid windows, magnetically secured cartridges, structured status displays and adjustable airflow and power settings are integrated to reduce small daily annoyances that often push users back to single-use products.
The third is that safety features are built into the cartridge. The ELFX POD 2.0 generation, which launches with ELFX 2 in Germany in June 2026, adds a child lock, an upgraded airway for richer flavour, and a 5A leakproof system designed to contain e-liquid during everyday use.
The regulatory backdrop
The shift inside ELFBAR’s German business has played out against a broader change in European regulation. National-level restrictions on disposable products, higher expectations around packaging and e-waste, and closer scrutiny of product safety have all put pressure on bright, short-lived devices. Brands able to demonstrate genuine reusability, supported by replaceable components, accessible spare parts and durable design, are increasingly separated by retailers and regulators from those that cannot.
ELFBAR’s German position is being treated inside the company as a test case for how the rest of its European business will be structured. The plan is to introduce the award-winning ELFX and ELFA designs to additional European markets in due course, with ELFX 2 leading the next wave from Germany in June 2026.
— ENDS —
About ELFBAR
ELFBAR is a pioneer in the global vaping industry. Since its inception in 2018, it has been providing a distinct and diverse vaping experience with innovation at its core. ELFBAR stays committed to youth access prevention and sustainable growth as a leading brand favoured and used by tens of millions of adult smokers and ex-smokers worldwide as an alternative to smoking. For more information, please visit elfbar.de.
Media Contact
Organization: HG INNOVATION LIMITED
Contact
Person: Media Relations
Website:
https://www.elfbar.de/
Email:
marketing@elfbar.de
Country:United States
The post
ELFBAR’s German Business Is Now Built Around Reusable Pod Systems appeared first on
Brand News 24.
It is provided by a third-party content
provider. Brand News 24 makes no
warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
The brand holds about 60 percent of the country’s pod system market and around 80 percent of its German shipments are in reusable formats, with four products honoured this year by the German Design Award and the CMF Design Awards
United States, 1st Jun 2026, –
Global vape brand ELFBAR today set out how its German business has shifted toward reusable pod systems over the past several product cycles, following recognition of four of its products by the German Design Award and the International CMF Design Awards in 2026.
The two juries honoured the ELFX Mini, the ELFX 2, the ELFA Master Stein and the ELFA pod system. The group together accounts for a meaningful share of ELFBAR’s German sales. The German Design Award is organised by the German Design Council. The International CMF Design Awards evaluates excellence in colour, material and finish. ELFA Master Stein and ELFX Mini are now available in Germany.
What the data shows
According to internal company data, ELFBAR holds about 60 percent of the German pod system category. That makes it the largest player in the country’s largest vape submarket. Prefilled and refillable products — the ELFX and ELFA pod systems and the ELFLIQ e-liquid range — make up roughly 80 percent of the company’s shipments to Germany. Single-use formats, once a defining part of the category, no longer drive the brand’s German business.
The product mix has shifted gradually rather than overnight. The change reflects deliberate prioritisation inside the company: ELFBAR has steadily reduced the share of single-use formats in its German offer and reinvested behind devices that can be refilled, recharged and serviced over a longer life.
Design language
The shift toward reusable formats has been accompanied by a change in how ELFBAR’s products look and feel. The ELFX and ELFA series — including the four products honoured this year — share a quieter design vocabulary than the bright single-use silhouettes that defined the category’s earliest growth. Colour palettes are subdued. Casings are contoured for one-handed use. Materials are selected for grip and longevity. Branding is small.
“Good design should feel confident, not loud,” said Becky Liu, Head of Industrial Design at ELFBAR. “With ELFX and ELFA, we focus on a clean-cut form, precision, and a calm material touch-feel to bring an elegant and intuitive user experience.”
That visual approach has now been independently endorsed. The German Design Award named the ELFX Mini and the ELFA Master Stein as 2026 winners. The CMF Design Awards recognised both the ELFA Master Stein and the ELFX 2. The combined recognition applies standards normally used to assess mainstream consumer electronics to a category that has historically been judged on different terms.
The reusable approach in practice
ELFBAR describes its reusable design approach in three working principles, drawn from how the products are engineered and sold rather than from marketing language.
The first is that components are designed to be replaceable. Pods, cartridges and, in some models, batteries can be exchanged so that the body of the device stays in use beyond the life of any single consumable.
The second is that everyday friction is engineered out of the product. Visible e-liquid windows, magnetically secured cartridges, structured status displays and adjustable airflow and power settings are integrated to reduce small daily annoyances that often push users back to single-use products.
The third is that safety features are built into the cartridge. The ELFX POD 2.0 generation, which launches with ELFX 2 in Germany in June 2026, adds a child lock, an upgraded airway for richer flavour, and a 5A leakproof system designed to contain e-liquid during everyday use.
The regulatory backdrop
The shift inside ELFBAR’s German business has played out against a broader change in European regulation. National-level restrictions on disposable products, higher expectations around packaging and e-waste, and closer scrutiny of product safety have all put pressure on bright, short-lived devices. Brands able to demonstrate genuine reusability, supported by replaceable components, accessible spare parts and durable design, are increasingly separated by retailers and regulators from those that cannot.
ELFBAR’s German position is being treated inside the company as a test case for how the rest of its European business will be structured. The plan is to introduce the award-winning ELFX and ELFA designs to additional European markets in due course, with ELFX 2 leading the next wave from Germany in June 2026.
— ENDS —
About ELFBAR
ELFBAR is a pioneer in the global vaping industry. Since its inception in 2018, it has been providing a distinct and diverse vaping experience with innovation at its core. ELFBAR stays committed to youth access prevention and sustainable growth as a leading brand favoured and used by tens of millions of adult smokers and ex-smokers worldwide as an alternative to smoking. For more information, please visit elfbar.de.
Media Contact
Organization: HG INNOVATION LIMITED
Contact
Person: Media Relations
Website:
https://www.elfbar.de/
Email:
marketing@elfbar.de
Country:United States
The post
ELFBAR’s German Business Is Now Built Around Reusable Pod Systems appeared first on
Brand News 24.
It is provided by a third-party content
provider. Brand News 24 makes no
warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Reusable device debuts with the new ELFX POD 2.0 generation, featuring a child lock, an upgraded airway and a 5A leakproof system
United States, 1st Jun 2026, –
Global vape brand ELFBAR will launch the ELFX 2, a reusable pod system already honoured by the International CMF Design Awards, in Germany in June 2026. The device will be the first in the company’s lineup to ship with the new ELFX POD 2.0 cartridge generation, which adds three upgrades focused on safety, flavour delivery and leakage protection.
ELFX 2 will go on sale through ELFBAR’s authorised retail and online channels. Specific on-sale dates, pricing and full channel availability will be confirmed closer to launch. The product is intended for adult smokers and ex-smokers as an alternative to combustible tobacco.
What is new in ELFX POD 2.0
The ELFX POD 2.0 cartridge generation ships standard with ELFX 2 in Germany and changes three things from the prior generation.
The first is a child lock. The dedicated locking mechanism is designed to make unintended activation by a child significantly less likely. The feature reflects ELFBAR’s youth access prevention commitments and aligns with European regulatory expectations around pod-level safety engineering.
The second is an upgraded internal airway. The redesigned airflow path is tuned for more consistent flavour expression across the life of the pod. This is an area where adult users moving from disposable to reusable formats have historically reported the largest gap.
The third is a 5A leakproof system. The architecture is intended to keep e-liquid contained during everyday pocket carry, temperature change and travel. Leakage has been one of the most common complaints across the wider pod system category, and addressing it has been a focus of ELFBAR’s engineering team for the past two product cycles.
The device itself
ELFX 2 is a reusable device with a refillable architecture, a rechargeable battery and replaceable pods. Its physical design earned the CMF Design Award earlier this year, in a cycle that also recognised the ELFA Master Stein. Sister product ELFX Mini, alongside the ELFA Master Stein, won the German Design Award in the same year. ELFA Master Stein and ELFX Mini are now available in Germany.
The casing is contoured for one-handed grip. The colour palette is subdued and the material finish is low-gloss. Pods are held in place magnetically and click into position without alignment effort. The e-liquid window keeps refill timing intuitive. The status display communicates battery and pod state at a glance. Airflow and power settings can be adjusted by the user.
“Good design should feel confident, not loud,” said Becky Liu, Head of Industrial Design at ELFBAR. “With ELFX and ELFA, we focus on a clean-cut form, precision, and a calm material touch-feel to bring an elegant and intuitive user experience.”
Why Germany first
Germany is ELFBAR’s largest European market. The company reports a 60 percent share of the country’s pod system category, based on internal data. Prefilled and refillable products — including the ELFX and ELFA pod systems and the ELFLIQ e-liquid range — make up roughly 80 percent of its German shipments. The country has also been the first market to receive several previous ELFBAR product introductions, and the company’s local distribution footprint is the deepest of any of its European markets.
The June launch puts ELFX 2 into German retail at the same moment that European regulators are tightening rules on disposable formats and packaging waste. Reusable pod systems with replaceable components are increasingly being treated by retailers as a separate product category from disposable vapes, and ELFX 2 is positioned within that distinction.
European rollout to follow
ELFX 2 will be the lead product in ELFBAR’s broader European introduction of the award-winning ELFX and ELFA designs. Subsequent market launches will follow Germany in waves. Dates, pricing and channel partners will be communicated market by market.
— ENDS —
About ELFBAR
ELFBAR is a pioneer in the global vaping industry. Since its inception in 2018, it has been providing a distinct and diverse vaping experience with innovation at its core. ELFBAR stays committed to youth access prevention and sustainable growth as a leading brand favoured and used by tens of millions of adult smokers and ex-smokers worldwide as an alternative to smoking. For more information, please visit elfbar.de.
Media Contact
Organization: HG INNOVATION LIMITED
Contact
Person: Media Relations
Website:
https://www.elfbar.de/
Email:
marketing@elfbar.de
Country:United States
The post
ELFBAR to Launch Award-Winning ELFX 2 Pod System in Germany in June 2026 appeared first on
Brand News 24.
It is provided by a third-party content
provider. Brand News 24 makes no
warranties or representations in connection with it.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
ELFBAR’s German Business Is Now Built Around Reusable Pod Systems
ELFBAR’s German Business Is Now Built Around Reusable Pod Systems
ELFBAR to Launch Award-Winning ELFX 2 Pod System in Germany in June 2026
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