Press Release
Midwest Brand Cheli Hunting Gear Launches Purpose-Built Technical Hunting Clothing Designed for Hunters of All Types
Huntley, IL – June, 2025 – Cheli Hunting Gear, a rising star in the American outdoor hunting gear and apparel space, has officially launched its debut line of technical hunting clothing—engineered specifically for the unique demands of Midwest terrain and climate
Illinois, United States, 11th Jun 2025 – Cheli Hunting Gear, a rising star in the American outdoor high end hunting gear and apparel space, has officially launched its debut line of technical hunting clothing—engineered specifically for the unique demands of Midwest terrain and climate.
Founded in the frozen deer stands and muddy river bottoms of Northern Illinois, Cheli was born out of frustration with gear made for Western landscapes but marketed to Midwest hunters. Its inaugural collection, including the Outpost Light 1/2 Zip Jacket and the ThermoFleece 1/2 Zip Hoodie, is now available for pre-order with shipping set for June 2025.
“Cheli started because we needed gear that worked better in the Midwest. Simple as that.”
Cheli’s roots run deep. The brand’s story is steeped in family hunting tradition and decades of Midwest textile craftsmanship. Drawing on hands-on experience both in the field and on the factory floor, the team developed and field-tested prototypes through every season and terrain the Midwest throws at serious hunters.
Built for the Midwest, Not Adapted to It
Where other brands start with mountain gear and adapt for flatlands later, Cheli designs start with high end hunting gear from offset:
- Rapid temperature shifts from morning frost to afternoon humidity
- Terrain diversity including river bottoms, ridge-lines, and field edges
- Close-quarters stealth needed for pressured whitetails
- The rugged reliability demanded by lifelong hunters
At the heart of the collection is Coppice Camo, a proprietary pattern inspired by real Midwest light conditions and forest dynamics—not algorithmic guesswork. From zipper placement to fabric noise reduction, every detail has been obsessively tested by real hunters.
Cheli’s Mission: Performance Without Compromise
The company’s Midwest-first design ethos rejects the “one-size-fits-all” approach dominating the hunting gear industry. Cheli’s technical hunting clothing is built for versatility, silence, and comfort in unpredictable conditions. Its minimalist layering system allows seamless transitions across weather changes and hunting scenarios.
Available for Pre-Order Now
Cheli’s first two flagship products are now available for pre-order at www.chelihuntinggear.com, with limited quantities shipping in June:
- Outpost Light 1/2 Zip Jacket – $290
- ThermoFleece 1/2 Zip Hoodie – $185
With 5/5 star ratings from early testers, the brand is already gaining traction among hardcore whitetail hunters seeking gear that performs without compromise.
Instagram: @cheligear | TikTok: @cheligear
Media Contact
Organization: Cheli Hunting Gear
Contact Person: Michael Miceli
Website: https://chelihuntinggear.com/
Email: Send Email
State: Illinois
Country:United States
Release id:28836
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
BetterPro, an innovative business unit of Betterment, a world-renowned digital financial management platform, was officially spun off from its parent company and registered in Colorado, USA as a regulated investment management company. This spin-off not only marks Betterment’s in-depth expansion in the field of digital assets and traditional assets integration, but also injects a strong “dual engine” into its future development. On the basis of sticking to the retail customer base, it enters the high-net-worth institution and real-world asset (RWA) market, opening an important chapter in the company’s transformation and upgrading.
Focus on innovation and compliance, dual-brand strategy takes shape
In recent years, with the rapid development of blockchain technology and the continuous growth of the digital asset market, the boundaries between traditional financial assets and digital assets have become increasingly blurred. RWA, that is, real-world assets, as a bridge connecting off-chain value and on-chain capital, is becoming a new growth point in the capital market. The digitization of physical assets such as real estate, corporate debt, accounts receivable, and intellectual property rights has not only improved liquidity, but also brought investors diversified asset allocation opportunities.
As the leading digital financial management platform in the United States, Betterment has long been committed to providing ordinary investors with low-threshold, intelligent financial management tools and services. As the potential of the RWA market emerges, the company has spawned an innovative business unit, BetterPro, that focuses on this field. In order to better respond to regulatory requirements and improve the level of specialization, BetterPro will be independently spun off in 2023 and registered as a formal investment management company.
This move has achieved a dual distinction between the business and brand of Betterment and BetterPro: the parent company Betterment continues to deepen its presence in the retail financial management market and consolidate its position as a leader in the mass digital investment advisory industry; while BetterPro focuses on the more complex RWA market, providing institutional investors with professional, compliant and innovative asset management solutions.
BetterPro explores the new blue ocean of RWA and creates an institutional exclusive investment platform
As the innovation engine of the Betterment Group, BetterPro is tasked with exploring the digitization of real-world assets. By integrating cutting-edge technologies such as blockchain, smart contracts and big data, BetterPro is committed to achieving on-chain mapping and structured design of assets, thereby improving the transparency, liquidity and composability of traditional assets.
BetterPro’s core business covers:
RWA asset digitization: digitally mapping real assets such as real estate income rights, corporate debts, and supply chain assets to form tradable on-chain assets;
Compliance risk control system: strictly abide by US and international financial regulatory regulations, and establish a complete due diligence, anti-money laundering and compliance review process;
Structured product design: combine investors’ risk preferences, design diversified asset portfolios and income distribution plans, and realize customized institutional investment services;
Global asset circulation: build an international investment platform to promote efficient matching of cross-border capital and real assets.
Through the above layout, BetterPro not only provides institutional investors with new investment channels, but also effectively reduces the threshold and cost of traditional RWA asset circulation, injecting new vitality into the digital financial ecosystem.
Betterment sticks to the retail position and deepens the smart financial management ecosystem
At the same time, as the parent brand, Betterment still focuses on retail financial management business and continuously upgrades smart investment advisory products and services. Relying on leading algorithm models and data-driven, the company helps individual investors realize the automation of asset allocation, risk management and goal planning, covering retirement planning, tax optimization and other scenario needs.
Betterment continues to expand its user base and improve customer stickiness. It strengthens the platform’s service capabilities and user experience through open APIs and partner ecosystems. Its low-threshold, intelligent financial management model has become an important entry point for ordinary investors to enter the capital market.
Dual-engine drive to build a full-spectrum customer service system
BetterPro and Betterment’s “dual brand, dual business” strategy work together to form a full-spectrum coverage from long-tail retail customers to high-net-worth institutional investors. Through the deep integration of innovative technologies and service models, the group has achieved business diversification and risk dispersion, effectively improving its market competitiveness and sustainable growth capabilities.
This model not only helps the group gain a first-mover advantage in multiple asset categories, but also lays a solid foundation for possible financial ecological integration in the future. The high-end RWA products provided by BetterPro enrich investors’ asset allocation options; Betterment continues to play its leading position in the mass financial management market and expand its user base.
Looking ahead, BetterPro will continue to increase its R&D and market investment in the RWA field and explore the digitalization possibilities of more asset categories, including green energy projects, intellectual property rights, infrastructure, etc. Through technological innovation and compliance construction, BetterPro strives to become a leader in the RWA market and promote the deep integration of physical assets and digital capital.
At the same time, Betterment will continue to improve its smart investment advisory services, optimize customer experience, and help more ordinary investors achieve wealth growth and asset preservation.
Overall, the dual-engine strategy of BetterPro and Betterment not only realizes the professional division of labor and complementarity of business, but also promotes the upgrading of the digital financial ecosystem, bringing more diversified and fair asset investment opportunities to all types of investors.
About BetterPro
BetterPro was established in 2023 and is a regulated institution focusing on the digitization and structured investment management of real-world assets (RWA). As an innovative business branch of Betterment, BetterPro is committed to integrating traditional assets with digital technology to create a compliant, safe and efficient investment platform to serve global institutional investors.
About Betterment
Betterment was established in 2008 and is a leading digital financial management platform in the United States, focusing on providing smart and low-cost financial management solutions for individual investors. Betterment helps clients achieve their financial goals through algorithm-driven asset allocation and automated management, and has accumulated more than tens of billions of dollars in assets under management.
Disclaimer: The information provided in this press release is not a solicitation for investment, nor is it intended as investment advice, financial advice, or trading advice. It is strongly recommended you practice due diligence, including consultation with a professional financial advisor, before investing in or trading cryptocurrency and securities.
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Dr. Joseph W. Upton III, M.D.: Championing Personalized Medicine and Hormone Optimization for Enhanced Healthspan
Michigan, US, 12th June 2025, ZEX PR WIRE, In a healthcare landscape where longevity and quality of life are at the forefront of modern health discussions, few physicians have made as lasting an impact as Dr. Joseph W. Upton III, M.D. A nationally recognized leader in anti-aging medicine, hormone optimization, and personalized healthcare, Dr. Joseph Upton is redefining how individuals approach aging, wellness, and preventive care.
With over three decades of experience in medicine and nearly a decade dedicated to cutting-edge age management, Dr. Joseph Upton has developed a revolutionary practice focused on personalized, proactive strategies designed to extend a person’s healthspan, the portion of life spent in good health, as well as potentially their lifespan. As a trailblazer in hormone optimization and personalized protocols, Dr. Upton stands at the intersection of clinical expertise and visionary innovation.
From Traditional Medicine to Transformative Healthcare
Dr. Upton’s journey began with a traditional medical foundation. After earning his medical degree from the Medical College of Wisconsin in 1992, he completed a residency in Family Medicine at the University of Washington. He then spent nearly a decade practicing primary care medicine, where he quickly became aware of the systemic limitations of conventional treatment models.
“In traditional practice, I saw firsthand how reactive care often left patients stuck in a cycle of treating symptoms rather than preventing disease,” says Dr. Upton. “That inspired me to pursue a model that was both proactive and personalized, something that truly focused on optimizing health, not just managing illness.”
His growing passion for preventative healthcare led him to the Academy of Anti-Aging Medicine, where he earned certification in the emerging field of longevity science. This pivotal step marked the beginning of a new chapter in Dr. Upton’s medical career; one that would reshape the lives of countless patients seeking more from their health than just the absence of disease.
The Power of Hormone Optimization
At the core of Dr. Upton’s approach lies hormone optimization, a field he believes is essential to unlocking vitality, resilience, and quality of life, particularly as individuals age. Hormonal imbalance, whether due to aging or lifestyle factors, can have a profound impact on physical and emotional health. Symptoms such as fatigue, cognitive decline, weight gain, and decreased libido are common and often misattributed to “just getting older.”
According to Dr. Joseph Upton, “Hormones govern nearly every biological function. When they are optimized, not merely within ‘normal’ ranges but tailored to the individual, patients often experience transformative changes in how they feel, perform, and age.”
Through personalized testing, advanced diagnostics, and data-driven protocols, Dr. Upton customizes hormone therapy regimens that aim to restore youthful balance and improve functional well-being. His patients report improvements in energy, focus, mood, sleep, and overall vitality, many describing the experience as life-changing.
Redefining Healthspan Through Personalization
Beyond hormone optimization, Dr. Joseph Upton integrates a wide array of therapies to support healthspan extension. These include peptide therapy, pharmaceutical-grade supplements, precision diagnostics, lifestyle coaching, and metabolic assessments; all curated to match each patient’s unique biochemistry, goals, and risk factors.
This holistic and personalized approach has attracted a diverse patient base of both men and women, from high-performing professionals and aging athletes to individuals battling chronic fatigue or premature aging. Whether someone is looking to sharpen mental clarity, rebuild muscle mass, reduce inflammation, or prevent age-related decline, Dr. Upton’s practice offers a path to optimized living.
“Age management is innovative because it provides a deeper dive into the patient’s health,” explains Dr. Upton. “The opportunity gained from the research process is exciting and valuable. Over time, many patients experience symptomatic improvement and a markedly improved quality of life.”
A National Leader in Longevity Medicine
In 2014, Dr. Upton became on of the first physician to introduce a comprehensive anti-aging program endorsed by acclaimed wellness advocate Suzanne Somers, a bold move that helped bring longevity science into mainstream conversation. This milestone cemented Dr. Upton’s status as a national leader in the field and expanded his reach to individuals who might otherwise never have considered such an approach.
Since then, he has remained active with respected organizations including The Academy of Preventive and Innovative Medicine and the Age Management Medicine Group, continuously refining his protocols to reflect the most current research in epigenetics, bioidentical hormone replacement, and regenerative health.
“Staying at the forefront of this field requires constant learning,” notes Dr. Upton. “The science of aging is evolving rapidly, and I believe physicians have a responsibility to deliver care that reflects the best of what we know.”
His relentless pursuit of knowledge and his commitment to patient-centered care have not only earned Dr. Upton national recognition, but also a loyal following among patients who value health as a lifelong investment.
More Than Medicine: A Human-Centered Philosophy
What truly sets Dr. Joseph Upton apart is his philosophy: that optimal aging is not just a medical challenge, but a human one. By forging lasting relationships with his patients, he builds trust and fosters collaboration, creating a therapeutic alliance that empowers individuals to take control of their health journey.
“Medicine should be deeply personal,” he says. “Every individual has unique needs, goals, and challenges. My job is to listen, guide, and support, not just to prescribe. We’re not just adding years to life; we’re adding life to years.”
His commitment to individualized care extends beyond the clinic. A dedicated family man and Seattle Seahawks fan, Dr. Upton leads by example; staying active, prioritizing wellness, and embracing the same lifestyle principles he teaches his patients.
A Future of Optimized Aging
As public awareness grows around the importance of proactive health and functional longevity, Dr. Upton’s work is more relevant than ever. From integrating advanced diagnostics to pioneering hormone therapies, he continues to shape the future of personalized medicine, where prevention, optimization, and empowerment converge.
Looking ahead, Dr. Joseph Upton is focused on expanding access to age management medicine, educating both patients and practitioners, and developing even more comprehensive protocols to support vitality at every stage of life.
His message to patients is simple but powerful: “You don’t have to accept decline as inevitable. With the right tools, the right support, and the right mindset, you can feel vibrant, capable, and healthy, well into the future.”
For those seeking to transform their health and redefine what it means to age, Dr. Joseph W. Upton III, M.D. offers a beacon of expertise, hope, and innovation.
About Dr. Joseph W. Upton III, M.D.
Dr. Joseph Upton is a nationally recognized expert in personalized medicine, hormone optimization, and anti-aging care. Certified by the Academy of Anti-Aging Medicine, he blends cutting-edge research with a human-first approach to help patients live longer, healthier, and more vibrant lives. He is affiliated with leading professional organizations in preventive and age management medicine and has been featured as a pioneer in the field since launching the first Suzanne Somers-endorsed anti-aging program in 2014.
Media Contact:
LevyAesthetics
10047 Main St. Suite 101
Bellevue, WA 98004
(425) 969-7546
levyaesthetics.com
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Faith-Focused Coaching Initiative Helps Parents Navigate Purpose and Renewal After the Nest Empties
Los Angeles, CA, 12th June 2025, ZEX PR WIRE, Open the Door Life Coaching (OTD Today) is proud to announce the launch of its newest coaching initiative, the Legacy Building program, designed specifically for empty nesters seeking renewed purpose, personal clarity, and spiritual fulfillment. Created and led by OTD’s founder, certified life coach Devin McNeil, this timely program is rooted in Christian values and life-planning strategies that help parents step into their next season of life with confidence and intentionality.
The transition into the empty nest phase can feel disorienting, often marked by a sense of loss, uncertainty, or questioning of purpose. The Legacy Building program provides a supportive, Christ-centered environment where individuals can reframe this life stage as one of possibility, growth, and spiritual opportunity. Through one-on-one coaching and guided self-exploration, participants are encouraged to discover what kind of legacy they want to leave—not only for their families, but for their communities and for themselves.
“This season isn’t about endings—it’s about rediscovery,” says Devin McNeil. “When the nest empties, it creates room for something powerful: legacy. Legacy is not just what we leave behind, but how we live now. My goal is to help clients find that renewed sense of calling and direction that aligns with their faith and values.”
The Legacy Building program reflects OTD Today’s signature approach to life coaching: personalized, solution-focused, and deeply rooted in biblical perspective. Rather than dwelling on the past, clients are encouraged to embrace the future with a renewed mindset and practical tools for meaningful change. McNeil brings not only his background in counseling and coaching, but also his personal commitment to helping others discern God’s direction in every season of life.
As with all of OTD’s offerings, the Legacy Building program is structured to provide ongoing support while empowering clients to take ownership of their journey. Through intentional goal-setting, emotional awareness, and spiritual reflection, clients will explore what it means to live purposefully beyond parenting roles—whether that means reigniting a passion, redefining career paths, or investing in ministries and communities they care about.
The program arrives at a pivotal time, as more individuals are seeking meaningful transitions that go beyond simple reinvention. OTD Today stands out for its holistic and faith-based coaching, offering not just surface-level guidance, but transformation that lasts. Early participants have already shared stories of breakthroughs—ranging from restored marriages to new ministries launched—showing that legacy isn’t a far-off ideal, but a present reality waiting to unfold.
Open the Door Life Coaching continues to be a guiding light for individuals navigating significant life changes. With the Legacy Building program, Devin McNeil reaffirms his commitment to helping clients move forward with clarity, courage, and Christ-centered purpose.
About Open the Door Life Coaching
Open the Door Life Coaching offers faith-based, solution-focused coaching services to individuals seeking personal and spiritual growth. Founded by Devin McNeil, OTD Today blends Christian values with practical goal-setting and emotional insight to help clients overcome obstacles and thrive. Services include one-on-one coaching, online lessons, and special programs like Legacy Building, empowering people to pursue purposeful living at every stage.
Contact Information
Website: https://www.otdtoday.com
Phone: (253) 389-2076
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
BetterPro operates independently and helps Betterment expand into the RWA market
Dr. Joseph W. Upton III, M.D.: Championing Personalized Medicine and Hormone Optimization for Enhanced Healthspan
OTD Today Unveils ‘Legacy Building’ Program for Empty Nesters, Led by Devin McNeil
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