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MEXC Unveils “WE SEE YOU” Brand Visual Refresh, Putting People Behind Every Trade in Focus

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Mutsamudu, Comoros, September 29th, 2026, Chainwire

MEXC, a pioneer in 0-fee digital asset trading, today announced a visual refresh of its brand centered on “WE SEE YOU.” The new identity shifts the focus from accounts and trading activity to the people behind them. Beyond the visuals, “WE SEE YOU” gives a more human expression to a philosophy MEXC has long put into practice: seeing the person behind every account.

In a business measured by volume, accounts and activity, it is easy for a person to become a label such as Trader, VIP, Whale or UID. With “WE SEE YOU,” MEXC is taking a different approach, allowing the brand itself to step back and bringing the individual into focus, someone with their own goals, choices and life beyond the screen. The idea is simple: “MEXC sees more than a trader. We see you.”

This visual refresh continues the brand evolution MEXC began in April, when the company marked its eighth anniversary with a new logo. Retaining the familiar M and signature blue, the new identity centers on four ideas: more possibilities, more accessible, more open, and more connected. Its outline draws on the infinity symbol, while the two loops also suggest two zeros, reflecting MEXC’s Infinite Opportunities and 0 Fees brand promises. The latest refresh extends that evolution beyond the logo and across MEXC’s broader visual system, with real people taking center stage and brand elements deliberately stepping back.

“As a trading platform, MEXC looks beyond the transaction to the people behind every account, understanding what they need and continuing to build around them. For MEXC, ‘WE SEE YOU’ is more than a visual idea. It reflects how we think about the people behind every account,” said Vugar Usi, CEO of MEXC. “Our role is not simply to provide access to markets, but to understand what people need as they participate in them. This refresh gives that belief a clearer and more human expression.”

The refreshed visual identity begins with the release of MEXC’s new brand film, “WE SEE YOU,” on September 29, and will make its first offline appearance at TOKEN2049 Singapore. Beyond the launch, MEXC will invite its global community to join the campaign by sharing who they are beyond the trading screen through real photos, everyday identities, and personal stories. In this way, “WE SEE YOU” extends beyond a visual refresh, inviting the people behind the accounts to become part of how the MEXC brand is expressed.

About MEXC

Founded in 2018, MEXC is a leading global multi-asset trading platform built as your 0-fee gateway to infinite opportunities. Serving users across 170+ markets, MEXC provides simple and efficient access to crypto, stocks, tokenized assets, derivatives, and a growing range of TradFi-linked opportunities through one account and one gateway.

With 0 trading fees, deep liquidity, broad asset coverage, and a high-performance trading experience, MEXC is designed for retail users who want to discover earlier, act faster, and trade with fewer barriers. As crypto and traditional finance continue to converge, MEXC is committed to making global opportunities more accessible, helping users trade freely and MEXCmize every opportunity.

MEXC Official Website| X | Telegram |How to Sign Up on MEXC

Risk Disclaimer:

This content does not constitute investment advice. Given the volatility of financial markets, including digital assets, tokenized assets, and traditional financial products, investors should carefully assess market conditions, underlying asset fundamentals, and potential financial risks before making any investment or trading decisions.

Contact

Lucia Hu
MEXC
lucia.hu@mexc.com

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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Press Release

Making Buildings More Energy-Efficient, Making Life Healthier

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https://youtu.be/nxs5iyy9a18?si=5cC98fgCGX2Tb8kZ

Baoding, China / Timesnewswire / September 29, 2026 – On September 19, the 2026 Gaobeidian International Green Smart Healthy Buildings Expo, hosted by the People’s Government of Baoding, Hebei Province and the China Construction Metal Structure Association, opened at the GBD International Convention and Expo Center in Hebei Province. Under the theme “Making Buildings More Energy-Efficient, Making Life Healthier,” the expo aims to lead innovation in green building and promote improvements in living environments. More than 30,000 participants—including experts, scholars, representatives of chambers of commerce, industry elites, and business partners from more than 50 countries and regions around the world—gathered for the event.

During the expo, 30 industry seminars and matchmaking sessions were held, covering topics such as “Good Houses” and green construction, urban renewal and low-carbon park practices, zero-carbon rural development and urban-rural integration, energy systems and smart operations and maintenance, digitalization and intelligent technologies and building industrialization, architecture and finance, and green, smart, and healthy buildings—thereby creating a diverse platform for intellectual discussion, technological exchange, and industrial collaboration.

Notably, more than 20 mobile space capsule products debuted at the expo. These innovative products were developed by integrating top-tier domestic and international scientific research resources and drawing extensively on advanced aerospace technology concepts. They represent benchmark products in the field of green, smart, and healthy buildings, injecting fresh momentum into the industry’s innovative development.

In recent years, Gaobeidian has focused on green and low-carbon development, establishing the green, smart, and healthy building industry as a core pillar industry and a new engine of regional economic growth. It has continued to advance innovation and R&D, industrial clustering, and scenario-based applications in the green building sector, accelerating its efforts to become an “International Green Building Capital” and supporting the high-quality, sustainable development of the regional construction industry.

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Empowering Women Through Movement: PINSPARK Honored as a “Friend of Komen” for Breast Cancer Awareness Month

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New York, USA / Timesnewswire / September 29, 2026 – As Breast Cancer Awareness Month approaches this October, activewear brand PINSPARK is proud to be named a “Friend of Komen” by Susan G. Komen®, the world’s leading breast cancer organization. This designation recognizes PINSPARK’s dedication to women’s health, bringing together active fashion and philanthropy to encourage self-care, wellness, and movement.

Activewear with Purpose

PINSPARK believes that movement goes beyond shaping a physique—it is an essential form of self-love and holistic wellness. To turn this philosophy into tangible action, PINSPARK is dedicating its Pink Collection to the fight against breast cancer throughout October.

During Breast Cancer Awareness Month, 100% of sales from the entire Pink Collection on PINSPARK’s official website will be donated directly to Susan G. Komen. This dedicated line includes some of the brand’s signature best-sellers—such as its high-waisted tennis skirt—offering women a powerful way to turn everyday movement into support for a global cause.

About Susan G. Komen®

Susan G. Komen® is the world’s leading nonprofit breast cancer organization, working toward a future where no one dies from breast cancer. Komen has an unmatched, comprehensive 360-degree approach to fighting this disease across all fronts and supporting millions of people in the U.S. and in countries worldwide. We advocate for patients, drive research breakthroughs, improve access to high-quality care, offer direct patient support and empower people with trustworthy information. Founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life, Komen remains committed to supporting those affected by breast cancer today, while tirelessly searching for tomorrow’s cures.

Style, Function, and Strength

PINSPARK blends high-performance functionality with everyday active style, designing breathable, versatile apparel that supports women whether they are playing sports or navigating daily life. By offering thoughtful designs that prioritize comfort and mobility, PINSPARK aims to inspire women to stay active, prioritize early detection, and take charge of their health.

Join the Cause

PINSPARK invites supporters worldwide to visit its official website throughout October to explore the Pink Collection and join in bringing health, care, and hope to women everywhere.

Media Contact:

PINSPARK
Charlotte Liu
pr@pinspark.com
New York, US
https://pinspark.com

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Press Release

Fashion with Purpose: Zeagoo Highlights Maye’s Pink Sweater to Support Susan G. Komen®

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New York, USA / Timesnewswire / September 29, 2026 – As Breast Cancer Awareness Month approaches this October, women’s apparel brand Zeagoois proud to honor its recognition as a “Friend of Komen” by Susan G. Komen®, the world’s leading breast cancer organization. Marking 13 years of dedication to mature women, Zeagoo continues to extend its core commitment of “standing with women” from wardrobe comfort to lifelong health.

Maye’s Pink Sweater: A Wearable Symbol of Solidarity

To bring meaningful change during October, Zeagoo is dedicating Maye’s Pink Sweater (Casual Raglan Sleeve Turtleneck Jumper) as the hero centerpiece for this campaign. Throughout Breast Cancer Awareness Month, 100% of sales from this garment on Zeagoo’s official website will be donated directly to Susan G. Komen to fund groundbreaking research, early screening education, and patient support programs.

Crafted with high-quality soft blended fabric, the sweater features relaxed raglan sleeves, a gentle dusty pink hue, and a flattering turtleneck silhouette. Designed for effortlessly chic versatility—from office work to casual weekend getaways—it embodies the quiet confidence and poise of mature women while serving as a warm symbol of solidarity and care.

Curated Comfort: Maye’s Autumn Picks

In addition to the pink initiative, Zeagoo introduces Maye’s Autumn Picks—a curated Amazon selection designed to offer timeless elegance, breathable comfort, and effortless layering for the cooling season:

Chic Knitted Cardigan Layer: Lightweight yet cozy, featuring refined tailoring for effortless everyday wear.

Classic Casual Blouse: Soft, skin-friendly fabric designed to transition seamlessly from work to leisure.

Versatile Long-Sleeve Knit: Designed with an age-inclusive, relaxed fit for all-day freedom of movement.

Elegant Autumn Top: Subtle textures and a muted palette that mirror the serene grace of mature women.

Wear Your Care This October

Zeagoo invites supporters around the globe to visit its official store and Amazon flagship throughout October. By choosing comfort and elegance for yourself or your loved ones, you help turn everyday fashion into a vital force for women’s health and hope.

Zeagoo
Charlotte Liu
pr@zeagoo.com
New York, US
https://zeagoo.com

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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