Press Release
Mentorship Over Metrics: Marjorie Jeffrey on Redefining Leadership for Women in Marketing
Michigan, US, 2nd May 2025, ZEX PR WIRE, As marketing departments race to keep pace with AI, automation, and changing consumer expectations, senior marketing strategist Marjorie Jeffrey says the most significant transformation isn’t happening in the tools marketers use; it’s in how future leaders are developed.
According to Marjorie Jeffrey, mentorship is no longer optional. “If we want more women in leadership, we need to stop treating mentorship as a bonus and start recognizing it as core to how strong, ethical, and inclusive teams are built,” she says.
Jeffrey, who has guided dozens of companies through brand transformations and campaign strategy over the past 15 years, now dedicates a significant portion of her time to mentoring early-career marketers, especially women. She believes that creating the next generation of leadership requires intentional relationship-building, open dialogue, and systems that reward collaboration over competition.
“Marketing has evolved, but the leadership models in many organizations haven’t,” Jeffrey explains. “We’re still valuing output and volume over strategic insight and emotional intelligence. Mentorship is one of the few ways to shift that culture from the inside out.”
While women make up the majority of entry-level marketing roles, Jeffrey points out that they remain underrepresented at the top. “There’s a persistent gap between who’s doing the work and who’s getting the recognition, and that gap only widens without meaningful support structures like mentorship,” she says.
According to Jeffrey, mentorship is especially critical for women navigating industries like tech, finance, or B2B services, where leadership still skews heavily male. She believes the most effective mentors offer more than tactical advice; they provide context, validation, and space for vulnerable conversations about imposter syndrome, negotiation, and self-advocacy.
“People assume mentorship is just about sharing expertise, but often it’s about reminding someone they belong in the room,” says Jeffrey. “I’ve had mentees who were brilliant marketers but struggled to see themselves as leaders. Mentorship helps close that gap between capability and confidence.”
Jeffrey encourages companies to treat mentorship as part of their strategic planning, not a side initiative. She advocates for formal mentorship programs, cross-level collaboration, and reverse mentorship structures where junior employees can share emerging insights with senior leaders.
“If mentorship only happens casually, it stays limited to people with the right networks or personalities to ask for help,” Jeffrey explains. “We need to institutionalize it, especially if we want to foster diversity in leadership. That means giving people the time, training, and tools to mentor well.”
Jeffrey works with organizations in her consulting practice to embed mentorship into their brand cultures, tying it directly to employee retention, leadership pipelines, and internal communications. She often conducts messaging audits and internal workshops to make mentorship more actionable and accessible across teams.
“Mentorship has measurable impact,” she says. “It improves job satisfaction, accelerates career progression, and helps companies retain talent, especially during times of rapid change. Why wouldn’t we prioritize that?”
Jeffrey also emphasizes the importance of storytelling in mentorship. As someone who builds audience-first marketing strategies, she sees narrative as a powerful leadership tool. “When women in leadership share their real stories, the wins and the mistakes, it humanizes success,” she notes. “That vulnerability builds trust and makes leadership seem possible for more people.”
Outside of her client work, Jeffrey frequently speaks on inclusive messaging and brand ethics at industry conferences. She’s building a mentorship circle specifically for mid-career women marketers navigating transitions into management, entrepreneurship, or specialized strategic roles.
“There’s so much support for entry-level talent, but mid-career is where many women drop off the leadership path,” says Jeffrey. “We need to intervene there, with mentorship that’s practical, flexible, and grounded in real experiences.”
For Jeffrey, mentorship is not just a leadership responsibility. It’s a way of investing in the industry’s future. She believes that as marketing becomes more human-centric and purpose-driven, the role of mentors will become even more essential.
“The real legacy of a marketing leader isn’t just in the campaigns they run, it’s in the people they shape,” she says. “If I can help even one person lead with more clarity, confidence, and compassion, that’s the kind of impact that lasts.”
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Brandon, MB, 26th October 2025, ZEX PR WIRE, When choosing accounting software, many small businesses find themselves deciding between QuickBooks and AccountEdge. While both platforms offer valuable features, QuickBooks stands out as the superior choice for several important reasons. Its user-friendly interface, extensive integrations, and strong cloud capabilities make it a more versatile and scalable solution, especially for growing businesses.
QuickBooks is known for its intuitive design, which allows users—even those without a strong accounting background—to navigate and manage their finances with ease. AccountEdge, while feature-rich, often requires a steeper learning curve due to its more complex interface. This can slow down day-to-day operations and increase the need for external support or training.
Another key advantage of QuickBooks is its cloud-based functionality. QuickBooks Online allows users to access their financial data from anywhere, on any device, and collaborate in real time with accountants or team members. AccountEdge, by contrast, relies primarily on desktop software with optional cloud add-ons, which can limit accessibility and hinder remote work, an increasingly important factor for modern businesses.
QuickBooks also boasts a vast ecosystem of third-party app integrations, giving businesses the flexibility to connect their accounting system with payment processors, CRM tools, inventory management, and more. This seamless connectivity streamlines workflows and reduces manual data entry. While AccountEdge does offer integrations, its selection is more limited, which can restrict customization and growth potential.
QuickBooks regularly updates its software to comply with changing tax laws and improve functionality. This ongoing innovation ensures businesses stay current and benefit from the latest technology. AccountEdge updates tend to be less frequent and may lag behind in offering new features or compliance adjustments.
Overall, QuickBooks delivers a more flexible, accessible, and user-friendly experience that can grow with your business. For companies seeking an accounting solution that combines ease of use, powerful cloud access, and extensive integrations, QuickBooks is often the smarter choice over AccountEdge.
About QuickBooks Repair Pro
QuickBooksRepairpro.com is a leading QuickBooks File Repair and Data Recovery, QuickBooks Conversion, QuickBooks Mac Repair, and QuickBooks SDK programming services provider in North America, serving thousands of business users all over the world. With over 20 years of experience with Intuit QuickBooks, QuickBooksRepairpro.com assists QuickBooks users and small businesses with a variety of services and work with the US, UK, Canadian, Australian (Reckon Accounts), and New Zealand versions of QuickBooks (PC and Mac platforms).
For more information, visit https://quickbooksrepairpro.com/
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Kingston, 26th October 2025, ZEX PR WIRE, As businesses grow, so do their QuickBooks company files. What once started as a small, fast, and responsive file can eventually become sluggish, unstable, or even prone to errors. This is where QuickBooks file optimization services come in—offering a critical performance boost that helps keep your accounting system efficient, stable, and ready for growth.
Over time, your QuickBooks file accumulates data—old transactions, unused list items, and redundant entries. While this information might seem harmless, it can significantly slow down performance, increase load times, and lead to system crashes or data corruption. Large, bloated files can also make routine tasks like reporting, backups, and reconciliations unnecessarily time-consuming.
File optimization addresses these issues by cleaning and compressing your QuickBooks data without compromising accuracy or deleting important records. It involves a deep review of your file structure, removal of unnecessary data, re-indexing, and sometimes file repair. The goal is to reduce the file size, improve speed, and ensure the system runs more smoothly.
Unlike condensing, which removes historical transactions, true optimization preserves all of your data while enhancing performance. This is crucial for businesses that want to maintain a complete financial history for reporting or audit purposes but still need faster performance.
A properly optimized file can reduce crashes, shorten load times, and increase reliability—especially during peak usage or while running large reports. It also helps prevent data corruption, which is a serious risk when files become too large or unstable. In some cases, an optimized file can even extend the life of your current system, delaying the need for costly upgrades.
In addition to the technical benefits, QuickBooks file optimization gives business owners peace of mind. With fewer errors, faster access, and a more responsive system, teams can focus on running the business rather than troubleshooting software issues.
If your QuickBooks is running slowly, freezing, or showing signs of instability, file optimization may be the solution. It’s a simple step that can deliver significant results—restoring speed, stability, and confidence in your accounting system.
Visit https://quickbooksrecovery.co.uk/quickbooks-file-data-services/quickbooks-file-optimization-service/
About E-Tech
E-Tech is the leading service provider of QuickBooks File Repair, Data Recovery, QuickBooks Conversion and QuickBooks SDK programming in the UK and Ireland. In our 20 years plus of experience with Intuit QuickBooks, we have assisted over a thousand satisfied customers with their requirements.
We offer a range of services for existing QuickBooks users and provide comprehensive solutions for small businesses. Additionally, our expertise covers the US, UK, Canadian, Australian (Reckon Accounts), and New Zealand versions of QuickBooks (PC and Mac platforms).
For media inquiries regarding E-Tech, individuals are encouraged to contact Media Relations Director, Melanie Ann via email at Melanie@e-tech.ca.
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Experiments In Search Continues to Lead Digital Marketing Innovation with Expert SEO Insights and Professional Guidance
London-based SEO specialists provide comprehensive resources for businesses navigating the evolving search engine optimization landscape
London, UK, 26th October 2025, ZEX PR WIRE– Experiments In Search, a leading authority in search engine optimization education and professional SEO experimentation, announces its continued commitment to helping businesses and digital marketers stay ahead of rapidly changing SEO trends and algorithm updates.
Operating from their Wood Street location in London, Experiments In Search has established itself as a trusted resource for organizations seeking to enhance their online visibility and search engine performance. The company’s comprehensive approach combines practical experimentation with expert analysis to deliver actionable insights for businesses of all sizes.
“Successful SEO is not about tricking Google. It’s about partnering with Google to provide the best search results for Google’s users,” states the company’s guiding philosophy, attributed to industry expert Phil Frost. This principle underpins Experiments In Search’s methodology and educational content.
The company’s recent focus areas include:
AI-Era SEO Strategies: Guidance on adapting SEO practices for the age of artificial intelligence and semantic search
Content Optimization: Expert advice on keyword implementation, meta tags, and on-page SEO techniques
AI-Generated Content: Analysis of Google’s policies and best practices for leveraging AI tools while maintaining content quality
Professional Development: Insights into SEO career paths, required skills, and industry responsibilities
“We’re committed to demystifying SEO and providing practical, tested strategies that businesses can implement immediately,” said Daniel Monroe, content contributor at Experiments In Search. “Our goal is to empower organizations with the knowledge and tools they need to succeed in an increasingly competitive digital landscape.”
Experiments In Search serves clients across various industries, offering specialized expertise in furniture sector optimization and broader search engine marketing strategies.
For more information about Experiments In Search’s services, educational resources, or to schedule a consultation, visit https://experimentsinsearch.com or contact their team at +44333339210.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Ditch the Hassle: QuickBooks wins over AccountEdge every time
Experiments In Search Continues to Lead Digital Marketing Innovation with Expert SEO Insights and Professional Guidance
Unlocking Performance: Why QuickBooks File Optimization Matters
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