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Masader Launches “Thamaneya”: An Industry-Specific AI-Powered ESG & Climate Digital Solution- Redefining Sustainability Reporting through Gamification

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6 months ago

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Riyadh, KSA, 11th February 2025, ZEX PR WIRE, Masader Environmental and Energy Services (S.A.E.), a leader in sustainability and ESG consultancy, proudly announces the launch of Thamaneya, an advanced AI-powered digital solution designed to transform sustainability reporting and climate disclosures. With over 25 years of expertise in sustainability consultancy, Masader has pioneered industry-specific solutions that bridge the gap between regulatory requirements, corporate sustainability goals, and global best practices.

Revolutionizing ESG & Climate Reporting with Industry-Specific AI and Gamification

As sustainability reporting becomes more complex and data-driven, organizations across industries face mounting pressure to ensure transparency, compliance, and strategic alignment. Thamaneya is engineered to meet these challenges head-on, providing companies with a sector-specific, AI-powered platform that simplifies and enhances ESG and climate disclosures.

Unlike generic reporting tools, Thamaneya speaks the language of your sector, integrating industry-specific insights, regulations, and best practices. This ensures that your reports are compliant while also being strategically aligned with your operational and regulatory landscape.

A Game-Changer in Sustainability Benchmarking & Compliance

Thamaneya goes beyond automation—it redefines sustainability reporting through:

  • AI-Driven Customization – Tailored to each industry, ensuring relevance and precision in sustainability disclosures.
  • Peer Benchmarking – Access to an extensive library of industry benchmarks, enabling organizations to

compare, strategize, and lead in ESG performance.

  • Gamification for Workforce Engagement – Recent reports revealed that 59% of millennials and 66% of Gen Z expect digital and gamified engagement tools in the workplace. Thamaneya leverages gamification to increase user participation, improve data accuracy, and make sustainability reporting an intuitive, interactive experience.
  • Global Compliance & Certification – Fully accredited for the use of GRI Standards and integrated with major frameworks, including IFRS® Sustainability Disclosure Standards, SASB®, and SICS.
  • Verified & Validated by GRI – Ensuring credibility, accuracy, and alignment with global reporting standards.
  • Seamless Integration with Masader’s ESG Certification Services – Organizations can validate and certify their reports with Masader, reinforcing trust and transparency in their ESG disclosures.

Redefining Sustainability Standards with Precision

By leveraging Masader’s extensive experience in sustainability consultancy, Thamaneya serves as a true enabler of corporate ESG transformation. Its intuitive, AI-driven adaptability empowers organizations to achieve consistency, comparability, and transparency in their sustainability reports—setting new industry benchmarks for sustainable leadership.

“For over a decade, Masader has been at the forefront of sustainability and ESG consulting, helping organizations navigate complex environmental and social challenges”, said Dr. Abdelhamid Beshara, Founder & CEO of Masader. “With Thamaneya, we are taking this expertise to the next level—providing a

cutting-edge digital solution that not only ensures compliance but also transforms sustainability reporting into an engaging, intuitive, and interactive experience. By integrating gamification elements, Thamaneya speaks to the evolving workforce—millennials, Gen Z, and soon Gen Alpha—who thrive on digital engagement, real-time insights, and dynamic user experiences. We want to foster a higher participation, better data accuracy, and a culture of sustainability embedded within organizations, empowering businesses to lead with confidence in ESG and climate disclosures.”

About Masader

Masader is a leading multi-disciplinary sustainability consultancy based in Cairo and Dubai. We build your tailored ESG task force and infrastructure, providing you with innovative bespoke services Our expertise extends beyond Sustainability Reporting—covering Climate Change, Environmental and Social Management, Green Building, Sustainable Products and Energy Management.

In 2025, Masader launched the first trilingual Game-based Sustainability Software in the world, a state-of-the-art Integrated ESG & Climate Reporting and Management digital tools, offering both cloud-based and on-premises solutions to streamline sustainability tracking, reporting, and automated AI consultancy built in-house based on our extensive experience.

Masader holds an impressive portfolio of accreditations and certifications, solidifying its position as a regional leader in sustainability and climate consulting. These include the GRI Certified Training, Software and Tools Partner certification; License for IFRS® Sustainability Disclosure Standards; AA1000AS Licensed Assurance Provider, Licensed SASB Accreditation for Framework Integration, supporting the Task Force on

Climate-Related Financial Disclosures (TCFD). We are also proud to have led groundbreaking national projects—including the greenhouse gas inventory for Egypt’s first biennial transparency report (2024) & UN COP 27 decarbonization plan and sustainability report (2022).

Our impact extends beyond numbers—we help businesses not only meet global sustainability benchmarks but also align with the unique needs and expectations of their local markets. With a world-class team of GRI-certified, finance professionals accredited Climate and green building professionals, and environmental and social experts, Masader is reshaping the sustainability landscape across Egypt, Middle East and Africa.

For more information about Thamaneya and how it can transform your sustainability reporting, visit

www.be-masader.com or contact info@be-masader.com /Reach us on Whatsapp: +201222183243

Follow us on LinkedIn:

https://eg.linkedin.com/company/masader-environmental-solutions-and-energy-services About the Company: link

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CGTN: How China’s ‘two mountains’ concept is shaping global green development

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8 hours ago

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August 18, 2025

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CGTN published an article exploring the significance of China’s “two mountains” concept, a green growth philosophy that is central to the country’s ecological efforts and serves as an inspiration for global sustainable development.

Erik Solheim recalled that over a decade ago, he was too worried about smog in Beijing to even run outdoors. Today, the former executive director of the United Nations Environment Programme makes time for morning runs whenever he returns to the city.

During a jog this year, Solheim noted that most vehicles on the road were “quiet, pollution-free, cost-effective” new energy vehicles, a visible transformation that reflects a deep shift in China’s green growth philosophy – one rooted in a concept articulated by President Xi Jinping: “Lucid waters and lush mountains are invaluable assets.”

The “two mountains” concept, which literally means green mountains and clear waters are as valuable as mountains of gold and silver, has become a guiding principle for China’s ecological efforts and a source of inspiration for sustainable development worldwide.

As President Xi has said, “Harmony between man and nature is a defining feature of Chinese modernization. China is a steadfast actor and major contributor in promoting global green development.”

A philosophy that guides real change

First put forward in 2005 during Xi’s visit to Yucun Village in east China’s Zhejiang Province, the “two mountains” concept has transformed from a local slogan into a cornerstone of China’s national strategy.

Today, China leads the world in renewable energy deployment. It had installed nearly 1.889 billion kilowatts of total renewable capacity by the end of 2024, including approximately 887 million kilowatts of solar, 521 million kilowatts of wind and 436 million kilowatts of hydropower, which accounted for 56 percent of the nation’s total power capacity and supplied about 35 percent of its electricity generation.

The “two mountains” concept has sparked interest well beyond China. A global opinion poll released by CGTN, covering 24,515 respondents from 48 countries, showed that 81.6 percent of global respondents believe the concept has broken the traditional “polluting first and cleaning up later” model of growth.

Clifford Cobb, a leading ecological economist in the United States, has closely followed China’s environmental path. He believes the idea presents a new model of development.

“Over the past 20 years, China has proven that it’s possible to protect nature while generating economic value,” Cobb said. “It’s a win-win vision the world can learn from.”

Promoting international cooperation for a greener future

China’s green development vision is helping power global cooperation. A vivid example can be found on the vast steppes of northern Kazakhstan’s Akmola Region, where renewable energy is transforming the local economy.

Engineer Khasabay Kinlosan is part of that change. Every day, he maintains more than 40 wind turbines that are part of a major Belt and Road cooperation project between China and Kazakhstan. These turbines produce over 800 million kilowatt-hours of clean electricity annually, cutting carbon emissions by 650,000 tonnes.

As the Belt and Road Initiative moves into a new stage of high-quality development, the “two mountains” philosophy is finding growing resonance abroad.

Almas Chukin, a prominent Kazakh economist, says the concept struck a chord with him. “China has become a leader in solar and wind power, and it is addressing global challenges such as climate change through action, not just words,” he said.

China’s commitment to a shared green future goes far beyond Central Asia. It has supported low-carbon development and ecological capacity building in more than 100 developing countries, particularly small island nations and African states.

Through multilateral platforms like the South-South Climate Cooperation Initiative and the Belt and Road’s Green Development Partnership, China is exporting not only technologies but also growth models and sustainability know-how.

Its contributions to global biodiversity are equally notable. In 2022, China hosted COP15 of the Convention on Biological Diversity, helping broker the landmark Kunming-Montreal Global Biodiversity Framework. UN officials noted that the agreement’s success owes much to China’s long-standing emphasis on a “whole-of-society” approach to environmental governance.

“President Xi’s ecological civilization thought holds great theoretical value and has also proven highly effective in practice,” said Eliason Kaganga, a Tanzanian scholar focused on protecting Lake Victoria. “China’s solutions – especially those that empower local people – are bringing lasting benefits to African countries and communities.”

https://news.cgtn.com/news/2025-08-16/How-China-s-two-mountains-concept-shapes-global-green-development-1FSGt4l2H9C/p.html

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Sergey Baburov and the HYDE team will take part in the international exhibition Caff Culture Show 2025 in London

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8 hours ago

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August 18, 2025

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Kazakhstan, 18th Aug 2025 – HYDE, an independent coffee company led by Sergey Baburov, announced plans to participate in the Caffè Culture Show 2025, an international coffee exhibition that will be held on September 30 — October 1 in London. Participation in the event will be part of the brand’s professional agenda aimed at observing industry trends and clarifying approaches to product and visual development.

The Caffè Culture Show is an annual exhibition that brings together representatives of the coffee business, technology solutions and retail. HYDE sees participation as an opportunity to structure internal observations, evaluate ways to present a product in a retail environment, and refine parameters related to packaging, assortment, and customer interaction.

The team’s preparation for the event includes:

– analysis of the current product line and packaging approaches,

– selection of visual and informational materials for the internal presentation,

– preparation of an itinerary for the exhibition and priority topics in the business program.

HYDE plans to use the exhibition as a platform for observing and collecting references on packaging, point-of-sale navigation, showcase design, flavor presentation, and coffee presence formats in an urban environment. Special attention will be paid to the visual language of the stands, communication style and customer engagement scenarios..

“For us, participation in the exhibition is part of the methodical work. This is an opportunity to look at the industry from the outside and ask yourself the right questions: how do our solutions meet expectations, how can we adapt our approaches to a more mature market, and what can be improved in the brand perception structure,” commented Sergey Baburov, HYDE founder.

Following the trip, the HYDE team plans to prepare internal review materials that will be used in updating the product strategy, visual identification and packaging solutions. The possibility of releasing a small series of posts or notes with key observations is also being considered.

The company does not plan commercial announcements within the framework of the event and does not consider the exhibition as a marketing activity. The main focus is on observing, analyzing, and structuring information that can be applied in the next stage of brand development.

The participation in the Caffè Culture Show 2025 will be the HYDE team’s first international visit to an industry event. In the future, it is planned to continue to participate in professional events in Europe and Asia, including in the format of research trips and workshops.

Phone: +77079429922

Website: https://hydecoffee.kz

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Organization: Hyde Coffee KZ

Contact Person: Sales Department

Website: https://hydecoffee.kz/

Email: Send Email

Country:Kazakhstan

Release id:32547

The post Sergey Baburov and the HYDE team will take part in the international exhibition Caff Culture Show 2025 in London appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Tapayz Announces the Launch of Crypto-Linked Debit Card Service Expanding Access to Global Payments

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8 hours ago

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August 18, 2025

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Tapayz has officially launched its new crypto-linked debit card, enabling users to convert digital assets to fiat and make payments through the Mastercard global network in real time. Backed by key partnerships, the company aims to drive global financial inclusion by rolling out services across Southeast Asia and other emerging markets.

Tapayz Announces the Launch of Crypto-Linked Debit Card Service Expanding Access to Global Payments

Dover, Delaware, United States, 18th Aug 2025 – Tapayz, a leading U.S.-based fintech company specializing in cryptocurrency payment solutions and crypto-enabled debit card issuance, today announced the official launch of its Tapayz Card, a next-generation payment solution designed to bridge the gap between digital assets and traditional financial systems.

The Tapayz Card enables users to convert cryptocurrency into fiat currency in real time, facilitating payments via a major global card network and cash withdrawals at ATMs worldwide. This innovation addresses key challenges in the global crypto economy, including regulatory restrictions, limited exchange access, and cross-border remittance barriers—particularly in regions with limited banking infrastructure.

“The Tapayz Card is a game-changer for crypto adoption, providing instant liquidity and accessibility without the need for centralized exchanges,” said Alessandro Romano, Chief Operating Officer of Tapayz. “Even before our official launch, we have received strong pre-launch interest, and users will also benefit from P2P crypto top-up capabilities across multiple regions.”

The rollout is built on licensed processing and banking infrastructure, ensuring secure, compliant, and scalable operations. Tapayz will begin its initial rollout in Southeast Asia, followed by expansion into Africa and other emerging markets, promoting financial inclusion and delivering efficient, borderless payment solutions.

Tapayz also announced upcoming service enhancements, including:

  • API-driven merchant integration tools
  • White-label debit card solutions for enterprises
  • Advanced risk management systems, including transaction risk monitoring and anti-abuse safeguards

“Our mission is to build a comprehensive crypto payment ecosystem that enhances global commerce and financial accessibility,” Romano added.

For more information about Tapayz and the Tapayz Card, visit: www.tapayz.com

Media Contact

Organization: Tapayz Corp.

Contact Person: David Williams

Website: https://www.tapayz.com

Email: Send Email

Contact Number: +16318665604

Address:611 S Dupont hwy

City: Dover

State: Delaware

Country:United States

Release id:32449

Disclaimer: This press release is for informational purposes only and does not constitute financial, investment, or legal advice. Readers are responsible for complying with applicable laws and regulations in their respective jurisdictions.

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Tapayz Announces the Launch of Crypto-Linked Debit Card Service Expanding Access to Global Payments

This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release.

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