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Maryam Simpson Urges Marketers to Slow Down and Build Smarter

Published

2 months ago

on

  • Marketing leader calls for more sustainable strategy and fewer shortcuts in the race for brand growth

Hoboken, NJ, 3rd January 2026, ZEX PR WIRE, Award-winning marketing strategist Maryam Simpson is speaking out about the growing need for sustainable, long-term thinking in the marketing world. Drawing from more than a decade of experience across agencies and mission-driven brands, Simpson is encouraging professionals across the industry to rethink how—and why—they work.

“We’ve created a culture where speed is valued more than clarity,” says Simpson. “But real strategy takes time. Slowing down is how you get better, not how you fall behind.”

Her message comes at a time when burnout is rising in the marketing and communications field. According to a 2023 Marketing Week career survey, over 69% of marketers report feeling consistently overwhelmed, with many citing unrealistic expectations and constant performance pressure.

Simpson believes this mindset shift is not only possible—but urgently needed.

A Different Path to Results

Maryam Simpson is not new to high-stakes work. At BrightLeaf Media Group, she led a campaign that tripled monthly sales for a skincare client and improved SEO traffic by over 200% for a regional brand. She now works at EverNova, a sustainability-focused consumer brand, where she helps connect data-driven insights with purpose-driven messaging.

Still, her approach has remained consistent.

“It’s easy to get caught up in noise,” Simpson says. “But you get better outcomes when you pause, ask the right questions, and build around what your audience truly needs.”

Her philosophy is rooted in consistency, care, and strategic patience—a rare mix in a field often obsessed with trends.

Why the Pressure to Perform is Hurting Results

In recent years, marketers have been pushed to do more with less: more channels, more content, more reporting—all while chasing tighter deadlines. But this constant sprint can lead to short-sighted decisions, campaign fatigue, and creative burnout.

Simpson warns that rushing through strategy often leads to shallow campaigns that don’t connect with real people.

“You might hit short-term numbers,” she explains. “But if no one remembers what you stood for, what’s the point?”

She advocates for better planning, sharper insights, and room to think—especially during early campaign phases.

Empowering Individuals to Reclaim Control

Simpson’s advice doesn’t stop at companies. She believes individual marketers can take small, meaningful steps to protect their time, focus, and creativity.

Her recommendations include:

  • Saying no to reactive projects that don’t fit the strategy

  • Blocking out time for deep thinking each week

  • Reviewing campaign goals before jumping into execution

  • Defining clear success metrics tied to audience impact—not just volume

  • Creating “pause points” in timelines for team reflection

“We don’t have to work faster to be valuable,” she says. “We have to work smarter—and with purpose.”

A Leadership Style That Sticks

Throughout her career, Simpson has earned a reputation for thoughtful leadership. She was named one of NJ AdWeek’s Top 30 Under 30 in 2020 and received the Best Social Media Campaign award in 2021. In 2023, she was a featured speaker at the Women in Digital Marketing Summit.

She also mentors up-and-coming marketers, often reminding them that it’s okay to grow slow and stay grounded.

“Some of the best careers—and best brands—are built gradually,” she says. “That doesn’t make them weaker. It makes them stronger.”

About Maryam Simpson

Maryam Simpson is a marketing strategist based in Hoboken, New Jersey. She holds a B.S. in Marketing and Communications from Rutgers University and a Digital Marketing Certificate from NYU. She has worked in finance, healthcare, retail, and sustainability sectors, with a focus on brand development, content strategy, and customer-centered growth.

She also runs The Urban Lens, a photo and travel blog, and volunteers with Girls Who Code NJ and Habitat for Humanity Hudson County.

Call to Action

If you’re a marketer, manager, or creative professional, take one hour this week to slow down. Revisit your goals. Ask better questions. Make space for thought before action.

As Simpson puts it:

“You don’t need to move fast to grow. You need to move with intention.”

Media Contact:

To read the full Interview, click here.

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Press Release

AI Meets Arabic Literature: Qirtas App Unveils Scalable Publishing Infrastructure at Web Summit Qatar 2026

Published

2 hours ago

on

February 19, 2026

By

Doha, Qatar, 19th February 2026, ZEX PR WIRE, Qirtas App, a dual-interface digital platform headquartered in Istanbul and Malmo, announced its mission to bridge the global gap in Arabic literature accessibility following its successful showcase in the Alpha Startup category at Web Summit Qatar. By integrating cutting-edge AI production tools with a seamless streaming interface, Qirtas is providing the technical infrastructure needed to digitize the fragmented $4 billion Arab publishing market.

Despite a global population of 430 million Arabic speakers, the publishing industry has long been hampered by prohibitive shipping costs, high piracy rates, and a lack of digital infrastructure. Qirtas App addresses these systemic barriers through a twofold solution: a freemium streaming platform for readers and a sophisticated digital management backend for publishers.

Empowering Publishers through the “AI Production Suite”

Qirtas is not merely a distributor; it is a catalyst for digital transformation. For traditional publishers, the platform offers a dedicated portal to convert physical catalogs into secure, monetizable digital assets.

AI-Automated Production: The platform utilizes proprietary AI to automatically generate high-quality audiobooks and smart summaries, drastically reducing the time and cost barriers that previously prevented publishers from entering the digital space.

Institutional Security: With advanced Digital Rights Management (DRM) and real-time reader analytics, publishers maintain full control over their intellectual property while gaining unprecedented insights into global consumption patterns.

The Future of the Arab Reading Experience

For the global Arab diaspora, Qirtas offers a comprehensive streaming library featuring Qirtas AI, an interactive reading assistant that provides instant translation, text-to-speech narration, and social integration.

“The Arab publishing world is rich in content but starved of modern distribution,” said Tamer Odeh, CEO of Qirtas App. “With Qirtas, we are removing the friction. We aren’t just giving readers an app; we are giving publishers the tools to survive and thrive in a digital-first economy.”

Alaa Barghouth, COO of Qirtas App, added: “Our participation in Web Summit Qatar has confirmed the massive appetite for this technology. We have already secured commitments from major publishing houses ready to onboard their catalogs. We are now focused on scaling our infrastructure to meet this demand.”

Market Opportunity & Investment

The digital publishing segment in the MENA region is currently valued at $400 million and is experiencing rapid year-over-year growth. Having validated its model with early industry commitments, Qirtas App is currently open for pre-seed investment to accelerate its market launch and expand its AI-driven production capabilities.

For more information or to inquire about partnership opportunities, visit qirtasapp.com.

About Qirtas App

Qirtas is a Swedish-Turkish “Deep-Tech” publishing platform dedicated to revitalizing Arabic literature. By combining AI-powered content production with a global streaming model, Qirtas connects 430 million Arabic speakers with the books they love, while providing publishers with the tools to digitize and protect their heritage.

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Press Release

BTCD Foundation Launches Layer 1 Blockchain Infrastructure and Opens Public Testnet

Published

6 hours ago

on

February 19, 2026

By

The BTCD Foundation has announced the upcoming deployment of its proprietary Layer 1 blockchain infrastructure. This development marks the introduction of a new technical framework designed to support decentralized applications and secure digital transactions. The Foundation has confirmed that the Public Testnet is scheduled to open for user participation on February 15, 2026.

Technical Architecture and Infrastructure

The BTCD platform is engineered as an independent Layer 1 blockchain, distinct from token-based projects that rely on existing third-party networks. The core infrastructure utilizes a hybrid consensus mechanism combining Directed Acyclic Graph (DAG) and Proof of Stake (PoS) protocols.

This architectural design is intended to address common scalability challenges in blockchain technology. The technical specifications indicate a capacity for high-volume throughput, with initial testing targeting transaction speeds of over 10,000 transactions per second (TPS) while maintaining sub-second finality. The system is built to operate autonomously, providing a decentralized foundation for developers and users.

Testnet Deployment and Minting Mechanism

Beginning February 15, 2026, the BTCD Foundation will initiate the Public Testnet phase. This phase allows users to interact with the network’s minting protocol to test system stability and performance.

The minting process follows a programmed algorithmic schedule designed to test the network’s long-term sustainability over a projected 25-year timeline. The protocol includes technical halving events scheduled every 2.5 years to regulate the issuance rate of digital assets on the network.

Transition to Mainnet

The Testnet phase is a precursor to the official Mainnet launch, which is currently scheduled for May 15, 2026. The Foundation has outlined a technical migration plan wherein digital assets minted during the Testnet phase will be recognized on the Mainnet system upon its activation.

Ecosystem Development Roadmap

Following the Mainnet launch, the BTCD Foundation plans to deploy a suite of decentralized applications (dApps) integrated directly into the Layer 1 core. The technical roadmap outlines the phased release of nine specific utilities, including:

  • Nexora: A decentralized communication protocol.
  • Guardian DEX: A decentralized exchange interface.

  • WealthBook: A social networking platform integrated with blockchain identity verification.

    Future updates scheduled for later in 2026 involve the integration of automated trading algorithms and asset management utilities.

About BTCD Foundation

The BTCD Foundation is a technology organization focused on the development of Layer 1 blockchain solutions. It aims to build a scalable, secure, and decentralized infrastructure to support the next generation of digital applications.

Testnet Access: http://btcd.foundation

Community Hub: https://t.me/btcdfoundation1

Media Contact

Organization: BTCD FOUNDATION

Contact Person: Mr. Alex – CEO

Website: https://btcd.foundation

Email: Send Email

Country:Panama

Release id:41440

The post BTCD Foundation Launches Layer 1 Blockchain Infrastructure and Opens Public Testnet appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

Continue Reading

Press Release

BTCD Foundation Launches Layer 1 Blockchain Infrastructure and Opens Public Testnet

Published

6 hours ago

on

February 19, 2026

By

The BTCD Foundation has announced the upcoming deployment of its proprietary Layer 1 blockchain infrastructure. This development marks the introduction of a new technical framework designed to support decentralized applications and secure digital transactions. The Foundation has confirmed that the Public Testnet is scheduled to open for user participation on February 15, 2026.

Technical Architecture and Infrastructure

The BTCD platform is engineered as an independent Layer 1 blockchain, distinct from token-based projects that rely on existing third-party networks. The core infrastructure utilizes a hybrid consensus mechanism combining Directed Acyclic Graph (DAG) and Proof of Stake (PoS) protocols.

This architectural design is intended to address common scalability challenges in blockchain technology. The technical specifications indicate a capacity for high-volume throughput, with initial testing targeting transaction speeds of over 10,000 transactions per second (TPS) while maintaining sub-second finality. The system is built to operate autonomously, providing a decentralized foundation for developers and users.

Testnet Deployment and Minting Mechanism

Beginning February 15, 2026, the BTCD Foundation will initiate the Public Testnet phase. This phase allows users to interact with the network’s minting protocol to test system stability and performance.

The minting process follows a programmed algorithmic schedule designed to test the network’s long-term sustainability over a projected 25-year timeline. The protocol includes technical halving events scheduled every 2.5 years to regulate the issuance rate of digital assets on the network.

Transition to Mainnet

The Testnet phase is a precursor to the official Mainnet launch, which is currently scheduled for May 15, 2026. The Foundation has outlined a technical migration plan wherein digital assets minted during the Testnet phase will be recognized on the Mainnet system upon its activation.

Ecosystem Development Roadmap

Following the Mainnet launch, the BTCD Foundation plans to deploy a suite of decentralized applications (dApps) integrated directly into the Layer 1 core. The technical roadmap outlines the phased release of nine specific utilities, including:

  • Nexora: A decentralized communication protocol.
  • Guardian DEX: A decentralized exchange interface.

  • WealthBook: A social networking platform integrated with blockchain identity verification.

    Future updates scheduled for later in 2026 involve the integration of automated trading algorithms and asset management utilities.

About BTCD Foundation

The BTCD Foundation is a technology organization focused on the development of Layer 1 blockchain solutions. It aims to build a scalable, secure, and decentralized infrastructure to support the next generation of digital applications.

Testnet Access: http://btcd.foundation

Community Hub: https://t.me/btcdfoundation1

Media Contact

Organization: BTCD FOUNDATION

Contact Person: Mr. Alex – CEO

Website: https://btcd.foundation

Email: Send Email

Country:Panama

Release id:41440

The post BTCD Foundation Launches Layer 1 Blockchain Infrastructure and Opens Public Testnet appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

file

About Author

Cloud PR Wire

See author's posts

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

Continue Reading

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